Brandon Prebynski

14 Takeaways to Leverage Big Data for Business Insights

Brandon Prebynski — Thu, 16 May 2013 20:20:08 +0000

With big data comes big possibilities. One of those possibilities is the ability to determine complex insights with algorithms and datasets that have not been previously accessible. This is a growing...

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Why the Issue of ROI is the Data, Not the Sales

Brandon Prebynski — Sun, 24 Feb 2013 16:31:28 +0000

Life is full of lessons. All kinds. Big picture like how to live healthy or small like understanding how to build an igloo, or how a new functionality on Facebook could be leveraged for a business,...

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How the Community Leads to the Bottom Line

Brandon Prebynski — Mon, 18 Feb 2013 13:35:18 +0000

This is a follow-up to the previous post. As a quick recap, I stated that it’s a challenge to gauge the impact of another brand’s digital media activity (their YouTube channel, Facebook...

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The Improving Social Media Industry Segment

Brandon Prebynski — Sat, 16 Jul 2011 16:48:04 +0000

The “snake oil salesman” argument is not a new idea in the social media service industry or any industry, for that matter. And you don’t look any more intelligent for saying others...

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How QR Codes Can Increase Engagement [video]

Brandon Prebynski — Tue, 26 Apr 2011 22:16:38 +0000

Kevin Mullet (@kmullett) stopped by a couple weeks ago, and we sat down for a chat while he was in town. Kevin shared a case study about the business cards he carries with him that contain QR codes....

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