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After all, content is the business bit of a website. The bit of a website that does som...&lt;img src="http://feeds.feedburner.com/~r/precedent-opinion/~4/250857570" height="1" width="1"/&gt;</description><link>http://feeds.feedburner.com/~r/precedent-opinion/~3/250857570/default.asp</link><feedburner:origLink>http://www.precedent.co.uk/default.asp?sID=1205426043622</feedburner:origLink></item><item><title>Representing Universities</title><description>By James SouttarHas Higher Education gone brand crazy? A recent article in the Times Higher Education (Makeover Mania, 6–12 March) suggests that ‘more...&lt;img src="http://feeds.feedburner.com/~r/precedent-opinion/~4/250782917" height="1" width="1"/&gt;</description><link>http://feeds.feedburner.com/~r/precedent-opinion/~3/250782917/default.asp</link><feedburner:origLink>http://www.precedent.co.uk/default.asp?sID=1205414618185</feedburner:origLink></item><item><title>Peeling back the myths of SEO</title><description>Written by Tony PerryIn recent years there have been a plethora of companies offering a service called SEO: but what is SEO and do you actually need i...&lt;img src="http://feeds.feedburner.com/~r/precedent-opinion/~4/227275315" height="1" width="1"/&gt;</description><link>http://feeds.feedburner.com/~r/precedent-opinion/~3/227275315/default.asp</link><feedburner:origLink>http://www.precedent.co.uk/default.asp?sID=1201865924062</feedburner:origLink></item><item><title>The writing's on the web</title><description>Written by Emily CootesWhatever happened to engaging, well crafted content? 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They set the tone, enhance written content, add visual impact and even help wi...&lt;img src="http://feeds.feedburner.com/~r/precedent-opinion/~4/227275314" height="1" width="1"/&gt;</description><link>http://feeds.feedburner.com/~r/precedent-opinion/~3/227275314/default.asp</link><feedburner:origLink>http://www.precedent.co.uk/default.asp?sID=1201875579812</feedburner:origLink></item><item><title>Blog the Builder -Just who is managing your brand reputation?</title><description>Written by Mark NorthSat on a packed commuter train pulling out of London Bridge last week, I read a 'City Spy' article in the Evening Standard about ...&lt;img src="http://feeds.feedburner.com/~r/precedent-opinion/~4/194359847" height="1" width="1"/&gt;</description><link>http://feeds.feedburner.com/~r/precedent-opinion/~3/194359847/default.asp</link><feedburner:origLink>http://www.precedent.co.uk/default.asp?sID=1196687076643</feedburner:origLink></item><item><title>Peeling back the myths of SEO</title><description>Written by Tony PerryIn recent years there have been a plethora of companies offering a service called SEO: but what is SEO and do you actually need i...&lt;img src="http://feeds.feedburner.com/~r/precedent-opinion/~4/227194560" height="1" width="1"/&gt;</description><link>http://feeds.feedburner.com/~r/precedent-opinion/~3/227194560/default.asp</link><feedburner:origLink>http://www.precedent.co.uk/default.asp?sID=1201865001171</feedburner:origLink></item><item><title>The true cost of websites</title><description>Written by Neil DavisIf you're asking 'how much will my website cost?' then you're asking the wrong question. 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