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<channel>
	<title>precious | (old) weblog</title>
	<link>http://www.precious-forever.com/weblog</link>
	<description />
	<pubDate>Mon, 28 Jul 2008 16:24:38 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.5</generator>
	<language>en</language>
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		<title>Please update your bookmarks and feeds</title>
		<link>http://feeds.feedburner.com/~r/precious-weblog/~3/338045557/</link>
		<comments>http://www.precious-forever.com/weblog/2008/07/17/please-update-your-bookmarks-and-feeds/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 13:20:06 +0000</pubDate>
		<dc:creator>Johannes Schardt</dc:creator>
		
		<category><![CDATA[English]]></category>

		<guid isPermaLink="false">http://www.precious-forever.com/weblog/2008/07/17/please-update-your-bookmarks-and-feeds/</guid>
		<description><![CDATA[We relaunched our website. This weblog will not be updated anymore. Instead, new articles from us can be found on the front-page at www.precious-forever.com. The new feed address is feed://feeds.feedburner.com/precious-articles
Additionally to the articles, we&#8217;ve got a new section called &#8220;recommend links&#8221;, to which you can subscribe here: feed://feeds.feedburner.com/precious-links
]]></description>
			<content:encoded><![CDATA[<div style="background-color:#ffffcc;padding:10px;">We relaunched our website. This weblog will not be updated anymore. Instead, new articles from us can be found on the front-page at <a href="http://www.precious-forever.com">www.precious-forever.com</a>. The new feed address is <a href="feed://feeds.feedburner.com/precious-articles">feed://feeds.feedburner.com/precious-articles</a></p>
<p>Additionally to the articles, we&#8217;ve got a new section called &#8220;recommend links&#8221;, to which you can subscribe here: <a href="feed://feeds.feedburner.com/precious-links">feed://feeds.feedburner.com/precious-links</a></div>
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		<item>
		<title>Method.</title>
		<link>http://feeds.feedburner.com/~r/precious-weblog/~3/285241318/</link>
		<comments>http://www.precious-forever.com/weblog/2008/05/07/method/#comments</comments>
		<pubDate>Wed, 07 May 2008 09:23:56 +0000</pubDate>
		<dc:creator>Christophe Stoll</dc:creator>
		
		<category><![CDATA[Things we like]]></category>

		<category><![CDATA[English]]></category>

		<category><![CDATA[Thoughts]]></category>

		<category><![CDATA[Recommendations]]></category>

		<guid isPermaLink="false">http://www.precious-forever.com/weblog/2008/05/07/method/</guid>
		<description><![CDATA[Method has a new website – and first of all: I like it a lot.

]]></description>
			<content:encoded><![CDATA[<p>Method has a new website – and first of all: <a href="http://method.com/#/detail/WpPost/52/">I like it a lot</a>.</p>
<p><img src="http://www.precious-forever.com/weblog/wp-content/uploads/method-wide.jpg" width="500" height="318" alt="method.com" title="method.com" /></p>
<p> <a href="http://www.precious-forever.com/weblog/2008/05/07/method/#more-658" class="more-link">(more&#8230;)</a></p>
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		<item>
		<title>Cleanup.</title>
		<link>http://feeds.feedburner.com/~r/precious-weblog/~3/279972516/</link>
		<comments>http://www.precious-forever.com/weblog/2008/04/29/cleanup/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 09:34:09 +0000</pubDate>
		<dc:creator>Christophe Stoll</dc:creator>
		
		<category><![CDATA[found]]></category>

		<category><![CDATA[English]]></category>

		<category><![CDATA[Discovery]]></category>

		<guid isPermaLink="false">http://www.precious-forever.com/weblog/2008/04/29/cleanup/</guid>
		<description><![CDATA[Springtime is cleanup time. Before we&#8217;re going to do some major updates and changes to this website here soon, I&#8217;m starting another short series where I would like to upload and post some really old (personal) work from the last 10 years that has gone offline long time ago and never reappeared until now. Public [...]]]></description>
			<content:encoded><![CDATA[<p>Springtime is cleanup time. Before we&#8217;re going to do some major updates and changes to this website here soon, I&#8217;m starting another short series where I would like to upload and post some really old (personal) work from the last 10 years that has gone offline long time ago and never reappeared until now. Public backups, so to speak.</p>
<p>The start is making a link I have come across on YouTube by accident this morning. I have not done any visuals for it, just the sound design. <a href="http://www.youtube.com/watch?v=t_hfgEEAgHk">Here&#8217;s</a> an old <a href="http://fork.de">Fork Unstable Media</a> piece from 2001, heavily influenced by <a href="http://depart.at">depart</a> (no embedding allowed). Also a good reason to checkout what Oel and Zanshin from <a href="http://depart.at">depart</a> are all about these days :-)</p>
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		<item>
		<title>Our first exhibition booth</title>
		<link>http://feeds.feedburner.com/~r/precious-weblog/~3/253268373/</link>
		<comments>http://www.precious-forever.com/weblog/2008/03/17/our-first-exhibition-booth/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 22:25:53 +0000</pubDate>
		<dc:creator>Johannes Schardt</dc:creator>
		
		<category><![CDATA[English]]></category>

		<category><![CDATA[precious updates]]></category>

		<guid isPermaLink="false">http://www.precious-forever.com/weblog/2008/03/17/our-first-exhibition-booth/</guid>
		<description><![CDATA[During the last 10 years, we&#8217;ve done tons of designs for screen, we&#8217;ve done a lot of CD/vinyl sleeves, poster, brochures etc, but we&#8217;ve never really designed a real, 3-dimensional space. So we&#8217;ve been pretty excited to work on our first exhibition booth for Future Audio Workshop (some more background information about this project can [...]]]></description>
			<content:encoded><![CDATA[<p>During the last 10 years, we&#8217;ve done tons of designs for screen, we&#8217;ve done a lot of CD/vinyl sleeves, poster, brochures etc, but we&#8217;ve never really designed a real, 3-dimensional space. So we&#8217;ve been pretty excited to work on our first exhibition booth for Future Audio Workshop (some more background information about this project can be found <a href="http://www.precious-forever.com/weblog/2008/03/10/future-audio-workshop/">here</a>).</p>
<p>Our budget for the booth was very limited. We couldn&#8217;t afford to buy or build any extra furniture/interior/construction, so we&#8217;ve rented a ready-made stand from the Messe Frankfurt:</p>
<p><img src="http://www.precious-forever.com/weblog/wp-content/uploads/stand01.jpg" width="500" height="354" alt="Fully equipped stand" title="Fully equipped stand" /><br />
<img src="http://www.precious-forever.com/weblog/wp-content/uploads/stand02.jpg" width="500" height="367" alt="fully equipped stand" title="fully equipped stand" /></p>
<p>Since a lot of other smaller exhibitors also use those kind of stands, our challenge was to create something distinctive and memorable with what we&#8217;ve had. </p>
<p>An obvious and easy option would have been to just cover the walls with posters. But we thought that a lot of other companies would go for this solution, and even covered with good-looking posters, the whole construction with its white walls would have looked ready-made. This is how the stands of our neighbors looked like:</p>
<p><img src="http://www.precious-forever.com/weblog/wp-content/uploads/stand04.jpg" width="500" height="188" alt="our neighbors" title="our neighbors" /></p>
<p>So instead of hanging posters, we&#8217;ve decided to colour the walls. Because everything was rented we couldn&#8217;t paint the wall-elements, but we were allowed to laminate them. We made a 3d-sketch of the booth in <a href="http://sketchup.google.com/">Sketch-Up</a> and tried different combinations of black/white/yellow (the FAW colours), included the 15° angle (which is an integral part of the corporate design) and added the logos.</p>
<p><img src="http://www.precious-forever.com/weblog/wp-content/uploads/faw-messetand.jpg" alt="3d rendering of the booth" /></p>
<p>We also rented two cabinets (for the iMacs on which the software was presented). The bottom part was of opaque material, the upper part was made of glass. So we&#8217;ve covered everything in black, except the top of the cabinet and a die-cut logo on the front, and placed an fluorescent tube in the glass cabinet.</p>
<p>The result was a illuminating effect - the logo was glowing and it made a very nice ambient lighting. </p>
<p><img src="http://www.precious-forever.com/weblog/wp-content/uploads/stand03.jpg" width="500" height="333" alt="FAW booth" title="FAW booth" /><br />
<img src="http://farm3.static.flickr.com/2133/2335051424_7d1043284f.jpg" alt="Circle" /><br />
<img src="http://farm4.static.flickr.com/3071/2335052656_d8ed6c4099_d.jpg" alt="FAW booth" /><br />
<img src="http://farm4.static.flickr.com/3245/2335051046_bea578250c.jpg" alt="FAW booth" /><br />
<a href="http://www.flickr.com/photos/futureaudioworkshop/">More photos on flickr.</a></p>
<p>In the end we were extremely happy with our booth. It turned out exactly as we&#8217;ve planned it and it looked even better than we&#8217;ve imagined. It was a fun project and we hope to have a chance to work on something similar again soon.</p>
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		<item>
		<title>Future Audio Workshop</title>
		<link>http://feeds.feedburner.com/~r/precious-weblog/~3/248871735/</link>
		<comments>http://www.precious-forever.com/weblog/2008/03/10/future-audio-workshop/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 13:31:03 +0000</pubDate>
		<dc:creator>Christophe Stoll</dc:creator>
		
		<category><![CDATA[English]]></category>

		<category><![CDATA[precious updates]]></category>

		<guid isPermaLink="false">http://www.precious-forever.com/weblog/2008/03/10/future-audio-workshop/</guid>
		<description><![CDATA[After Johannes gave some insight into our latest work last week (and desperately tried to find excuses for not having updated our portfolio yet), we would like to present one current project in particular.
During the past months, we have been involved in the creation and development of a new audio software company called Future Audio [...]]]></description>
			<content:encoded><![CDATA[<p>After Johannes gave <a href="http://www.precious-forever.com/weblog/2008/02/29/precious-work-20072008/">some insight into our latest work</a> last week (and desperately tried to find excuses for not having updated our portfolio yet), we would like to present one current project in particular.</p>
<p>During the past months, we have been involved in the creation and development of a new audio software company called <a href="http://www.futureaudioworkshop.com">Future Audio Workshop</a>. We are mainly responsible for all visual design parts. Until today, we worked on the visual identity of the company and its first product, a software synthesizer called &#8220;Circle&#8221; including logos, a brochure, business cards and a lot of merchandising material such as stickers, t-shirts, shopping bags or badges. We also designed the interface of Circle, just launched <a href="http://www.futureaudioworkshop.com">an advance website</a> and are very excited to see our trade show booth design come alive tomorrow. Within the next months, we&#8217;re going to focus on the packaging for Circle, some advertising as well as some fine-tuning of the interface. We&#8217;ll keep you posted.</p>
<p>This week, Circle is going to be presented at the <a href="http://musik.messefrankfurt.com/global/en/home.html">MusikMesse</a> in Frankfurt and we&#8217;ll be there on March 12th and 13th. So if you&#8217;re around, please come by our booth and say hello!</p>
<p>We&#8217;d like to show you some bits and pieces here, and we&#8217;re also going to keep you posted about our MusikMesse adventures on the <a href="http://www.futureaudioworkshop.com/weblog/">FAW Weblog</a>.</p>
<p>Here is Circle&#8217;s main interface (go <a href="http://www.futureaudioworkshop.com/circle/">here</a> for more of them and for some screencasts):</p>
<p><a href="http://www.precious-forever.com/weblog/wp-content/uploads/screenshot-circle-main.png"  rel="lightbox" title="Circle main interface"><img src="http://www.precious-forever.com/weblog/wp-content/uploads/_screenshot-circle-main.png" width="500" height="320" alt="Circle main interface" title="Circle main interface"  /></a></p>
<p>This is how the <a href="http://www.futureaudioworkshop.com">website</a> looks like:</p>
<p><img src="http://www.precious-forever.com/weblog/wp-content/uploads/faw-website.jpg" width="500" height="424" alt="FAW website" title="FAW website" /></p>
<p>Some of the merchandising (you can <a href="http://www.futureaudioworkshop.com/weblog/2008/03/08/subscribe-and-win/">win a FAW Fan Kit</a> if you&#8217;re one of the first 100 subscribers of the FAW newsletter!):</p>
<p><img src="http://www.precious-forever.com/weblog/wp-content/uploads/faw-fankit.jpg" width="500" height="396" alt="FAW Fan Kit" title="FAW Fan Kit" /></p>
<p>And some 3d renderings of the booth design:</p>
<p><img src="http://www.precious-forever.com/weblog/wp-content/uploads/faw-messetand.jpg" width="500" height="375" alt="FAW MusikMesse stand preview" title="FAW MusikMesse stand preview" /></p>
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		<item>
		<title>precious work 2007/2008</title>
		<link>http://feeds.feedburner.com/~r/precious-weblog/~3/243511674/</link>
		<comments>http://www.precious-forever.com/weblog/2008/02/29/precious-work-20072008/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 20:16:13 +0000</pubDate>
		<dc:creator>Johannes Schardt</dc:creator>
		
		<category><![CDATA[English]]></category>

		<category><![CDATA[precious updates]]></category>

		<guid isPermaLink="false">http://www.precious-forever.com/weblog/2008/02/29/precious-work-20072008/</guid>
		<description><![CDATA[We meant to update the work section for quite some time&#8230; heck, we even planned a relaunch of the whole site. But we&#8217;ve always delayed it, since we&#8217;ve been pretty busy. It&#8217;s a lame excuse and we know it.
So for anybody who&#8217;s interested, here&#8217;s a little overview about what we&#8217;ve been working on in the [...]]]></description>
			<content:encoded><![CDATA[<p>We meant to update the work section for quite some time&#8230; heck, we even planned a relaunch of the whole site. But we&#8217;ve always delayed it, since we&#8217;ve been pretty busy. It&#8217;s a lame excuse and we know it.</p>
<p>So for anybody who&#8217;s interested, here&#8217;s a little overview about what we&#8217;ve been working on in the last couple of months.</p>
<p>Our dear friends Tocotronic released a great album last year. Together with the band, we&#8217;ve been working on almost the whole graphical output surrounding this release. We&#8217;ve designed several CD/LP packagings, posters, advertising, <a href="http://www.tocotronic.de/">the website</a> (still in progress) and much, much more. Here&#8217;s a glimpse:</p>
<p><img src="http://www.precious-forever.com/weblog/wp-content/uploads/toco01.jpg" width="500" height="927" alt="Tocotronic Kapitulation" title="Tocotronic Kapitulation" /><br />
<img src="http://www.precious-forever.com/weblog/wp-content/uploads/kapitulation2.jpg" alt="Tocotronic Plakat" title="Tocotronic Plakat" /></p>
<p>We also did the cover artwork for the debut album of Herrenmagazin, a young band from Hamburg. Their album is coming out in April and there&#8217;s a series of three limited 7&#8243; singles preceding the longplayer. This is what it looks like:</p>
<p><img src="http://www.precious-forever.com/weblog/wp-content/uploads/herrenmagazin.jpg" width="500" height="1015" alt="Herrenmagazin" title="Herrenmagazin" /></p>
<p>For all your chocolate lovers: you can now order your daily dose at the <a href="http://shop.ritter-sport.de/">Ritter Sport Online Shop</a> which we developed together with Fork Unstable Media. While working on it, we tested almost all flavours. We recommend: Knusperkeks, Joghurt, Ganze Mandel, Weiße Voll-Nuss, Erdbeer-Joghurt, Marzipan, Voll Erdnuss, Voll-Nuss, Pfefferminz&#8230; actually most of them are quite tasty.</p>
<p>Comissioned by Jung von Matt/next, we did some conceptual and design work for <a href="http://wissen.spiegel.de">Spiegel Wissen</a>, a new kind of online encyclopedia by German news magazine Der Spiegel. At present, most of our work isn&#8217;t implemented though.</p>
<p>An ongoing project of ours is the maintenance and further development of the NIVEA Styleguide BRAND eSSENTIALS. Check out the new <a href="http://essentials.beiersdorf.com/essentials-preview/executional-guidelines/nivea-umbrella/download-finder/">Logo Finder</a>.</p>
<p>For our long-time client Native Instruments, we designed software interfaces for new versions of <a href="http://www.native-instruments.com:80/index.php?id=guitarrig3se&amp;L=2">Guitar Rig</a> and <a href="http://www.native-instruments.com:80/index.php?id=kontakt3">Kontakt</a> last year. Currently we are working on two other Native Instruments products, to be released later this year.</p>
<p>Another music software company that keeps us busy is Future Audio Workshop from the Republic of Ireland. They are debuting with their first product at this year&#8217;s MusikMesse in Frankfurt. It&#8217;s a software synthesizer called &#8220;Circle&#8221; and we are not only responsible for the interface design, but also the visual identity of the company and product including packaging, website, advertising and the booth at the trade show. More about that in a few days.</p>
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		<item>
		<title>their daily injection of freedom</title>
		<link>http://feeds.feedburner.com/~r/precious-weblog/~3/244395954/</link>
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		<pubDate>Fri, 29 Feb 2008 16:13:56 +0000</pubDate>
		<dc:creator>Philipp Granzin</dc:creator>
		
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		<title>bunny</title>
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		<pubDate>Thu, 28 Feb 2008 18:57:26 +0000</pubDate>
		<dc:creator>Philipp Granzin</dc:creator>
		
		<category><![CDATA[Things we like]]></category>

		<category><![CDATA[film]]></category>

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		<title>An important message from David Lynch</title>
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		<comments>http://www.precious-forever.com/weblog/2008/02/22/an-important-message-from-david-lynch/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 09:40:03 +0000</pubDate>
		<dc:creator>Johannes Schardt</dc:creator>
		
		<category><![CDATA[film]]></category>

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		<title>Andrea Zittel.</title>
		<link>http://feeds.feedburner.com/~r/precious-weblog/~3/238775156/</link>
		<comments>http://www.precious-forever.com/weblog/2008/02/21/andrea-zittel/#comments</comments>
		<pubDate>Thu, 21 Feb 2008 12:47:46 +0000</pubDate>
		<dc:creator>Silke Krieg</dc:creator>
		
		<category><![CDATA[precious dwelling]]></category>

		<guid isPermaLink="false">http://www.precious-forever.com/weblog/2008/02/21/andrea-zittel/</guid>
		<description><![CDATA[It&#8217;s time to continue our little category &#8220;precious dwellings&#8221;, this time more related to the art department: The first time i came across Andrea Zittel was at the Documenta X in Kassel (again..) 10 years ago. I think her work fits perfectly into the precious dwellings category of this blog. Andrea Zittel mainly deals with [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s time to continue our little <a href="http://www.precious-forever.com/weblog/category/precious-dwelling/" target="_blank">category &#8220;precious dwellings&#8221;</a>, this time more related to the art department: The first time i came across <a href="http://www.zittel.org/" target="_blank">Andrea Zittel</a> was at the Documenta X in Kassel (<a href="http://www.precious-forever.com/weblog/2006/12/11/gerhard-richter-should-start-a-flickr-account/" target="_blank">again..</a>) 10 years ago. I think her work fits perfectly into the precious dwellings category of this blog. Andrea Zittel mainly deals with the subjects customisation, flexible everyday living and mass production. Her objects are somehow hard to define: they are not stylish enough and too rough to regard them as design objects and they are also too much functional, pragmatic and useful to meet somehow the classical idea of art. She says: <em>&#8220;I thought about becoming a designer but designers are responsible for making products that best serve the greatest number of people, and i don&#8217;t think that&#8217;s so liberating.&#8221;</em> That&#8217;s true, of course! Being a designer myself i know that this can be a real pain in the ass sometimes. When it comes to selling a product  &#8220;the  elitist and idealistic designer&#8221; sometimes is forced to give in on his higher aims in order to meet the common mainstream standard, no matter what.. the daily inner conflict in a sensible designer&#8217;s life that is turning us into alcohol and drug addicts sooner or later! :-)</p>
<p>Anyway, Miss Zittel&#8217;s most interesting works for our category are the so-called A-Z Escape Vehicles (1997) and the A-Z Wagon Stations (2003), that she creates and sells based on the personal taste and getaway phantasies of the buyer and that are functioning as little mobile retreats/refuges. Whenever you want to escape enter the object and close the hatch. It is just the opposite of what people normally do to get away from it all: travel to exotic far away places. Retreat to your innermost!</p>
<p><img src="http://www.precious-forever.com/weblog/wp-content/files/zittel02.jpg" alt="zittel02.jpg" /></p>
<p><img src="http://www.precious-forever.com/weblog/wp-content/files/zittel03.jpg" alt="zittel03.jpg" /></p>
<p><img src="http://www.precious-forever.com/weblog/wp-content/files/zittel04.jpg" alt="zittel04.jpg" /></p>
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