Comments for Prefrontal.org

Comment on The Middle Ground in Multiple Comparisons Correction by fMRI Gets Slap in the Face with a Dead Fish | Brain and Head Health

fMRI Gets Slap in the Face with a Dead Fish | Brain and Head Health — Mon, 02 Apr 2012 11:51:23 +0000

[...] throwing the baby salmon out with the bathwater, as it were. This is a legitimate point, but as Bennett says, in this case we should report both corrected and uncorrected results, to make it clear to the [...]

Comment on The Story Behind the Atlantic Salmon by The problem with multiple comparisons « psuc5d

The problem with multiple comparisons « psuc5d — Sat, 18 Feb 2012 17:30:51 +0000

[...] The voxel appears to be active (to a significantly high level) but where in reality, it is not. Bennett wanted to demonstrate these false positives by looking for active voxels on something that would [...]

Comment on The Story Behind the Atlantic Salmon by ‘was not alive at the time of testing’ | lautopolis

‘was not alive at the time of testing’ | lautopolis — Fri, 17 Feb 2012 06:12:19 +0000

[...] the story behind how this came about: http://prefrontal.org/blog/2009/09/the-story-behind-the-atlantic-salmon/ Share this:TwitterFacebookLike this:LikeBe the first to like this post. This entry was posted in [...]

Comment on My first NIH grant proposal by first time grant writer

first time grant writer — Fri, 03 Feb 2012 22:08:26 +0000

Thank you for this. I’ve just begun down this road, and your writing rang true and made me laugh.

Comment on The Seven Sins of Neuromarketing by Åse

Åse — Sat, 31 Dec 2011 12:36:49 +0000

I teach a course on the psychology of marketing (basically applied social psychology – very much based on Robert Cialdini), and neuromarketing does come up on occasion. And, in some ways, it really is a marketing ploy in itself (me and a student decided). As brought up in “The Invisible Gorilla” (and probably elsewhere), the presence of a brain image seems to be very persuasive in itself – dubbed brain-porn. And, knowing how full of superstition marketing can be (I did work for an advertising agency once, before I went and became all sciencey and stuff), I figure that those beautiful brain-images, or ideas that “we can show it in the brain” is very very very seductive.

After all, if it is shown in the brain, in must be true ;)

Comment on Human Brain Mapping 2009 – Presentations by Imaging cartographies and hetero-topological investigations. « Alexander I. Stingl's Blog

Thu, 27 Oct 2011 14:43:41 +0000

[...] http://prefrontal.org/blog/2009/06/human-brain-mapping-2009-presentations/ see also: http://www.wired.com/wiredscience/2009/09/fmrisalmon/ last accessed August 15th, [...]

Comment on Steve Jobs by Ben

Ben — Sun, 09 Oct 2011 16:37:40 +0000

Of course, I remember speeds with a K and BASIC. What’s perhaps more surprising is that most of the well-known Duran Duran hits, or Madonna’s early stuff, is older than most PCs. Damn, that makes me feel old. (It also goes to show that music ages a lot better than technology!)

Comment on Steve Jobs by Ben

Ben — Sun, 09 Oct 2011 16:35:15 +0000

Ah, yeah, speed with an M rather than a G. Oh for the days when CPU speeds matched MR spectrometer frequencies rather than microwave frequencies…

Comment on Steve Jobs by admin

admin — Sun, 09 Oct 2011 16:11:07 +0000

Ben – Good question. My dad bought the //c used from a local university student. It was at least a few years old by the time we had it – must have been 1998 or so. I loved that thing, all 1.023 MHz of it…

Comment on Steve Jobs by Ben

Ben — Sun, 09 Oct 2011 04:47:16 +0000

If there had been a Nobel Prize for technology he’d have won three or four of them. Ford, Edison, Jobs,… Man, you take out one of them and a large chunk of US productivity gets trashed.

(PS, aren’t you too young to have had a IIc, Craig? I mean, I wrote my PhD thesis on a Mac Classic II. It had ChemDraw, God’s gift to chemists in the early 90s!)

Comment on Steve Jobs by Mick Guinn

Mick Guinn — Thu, 06 Oct 2011 19:32:41 +0000

Great post, Craig. Yeah, I’m deeply moved and affected by it all too. I think it will be a long time before the general public realizes what we’ve lost. Check out David Pogue’s eulogy too. I like his writing and he really nailed it.

Our Mick’s Macs past newsletters are parked on FaceBook and on our blog if you want to check them out. My August 30 newsletter called “The Tao of Steve” had to be completely rewritten because he resigned the day I was about to send it out. But even then, I had no idea how ill he was.

Here’s to the great ones…

Mick
http://www.MicksMacs.com

Comment on Using Caret for fMRI Visualization by sawfoot

sawfoot — Thu, 29 Sep 2011 12:35:06 +0000

Thanks for the tutorial, it was very helpful (and still works in 2011!).

Comment on Neuromarketing Debate, May 23rd by sleeprunning

sleeprunning — Thu, 08 Sep 2011 01:53:02 +0000

What happened?! Any fights? Any silliness, well assume a lot of that.

Comment on Want your brain scanned? by sleeprunning

sleeprunning — Thu, 08 Sep 2011 01:52:02 +0000

Well, I’m not pregnant.

Comment on The Seven Sins of Neuromarketing by Erik du Plessis

Erik du Plessis — Wed, 07 Sep 2011 16:12:46 +0000

Hi, I devoted a full session at the Brandconclave workshop of the Confederation of Indian Industries to this topic.
Fortunately it was recorded.

http://www.youtube.com/watch?v=YoFivExYtBw