PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity

056: Low Hanging Fruit

Fri, 25 May 2012 20:30:17 +0200

This week, Pete and Dom discuss "Low Hanging Fruit" - things that everyone can try as a way to improve one or more of the Seven Levers of Business. There are lots of different tips and there should be something for everyone to implement and benefit from.

Action Steps: Try out one of the ideas Pete and Dom suggest in your business. Remember to measure the results!

Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Home Study Course soon. Sign up to be notified when it launches at http://www.7levers.com

-= Links =-

- Online:
http://preneurmedia.tv/oneshare - OneShare: A great idea for a different gift

http://ldmagazine.com - Get a copy of Pete and Dom's Digital Magazine on your iPad

http://magcastplatform.com - Find out more about the publishing platform behind LD Magazine

Managing your inbox: my email rules of engagement - Pete's article on managing the chaos of your inbox

- Books:

Finding Ultra - Rich Roll

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, you can listen again over at http://preneurmedia.tv

PreneurCast Episode 55 - Leakage

- Special PreneurCast Listener Offers from our Sponsors:

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

055: Leakage

Fri, 18 May 2012 18:09:23 +0200

Pete and Dom discuss areas of your business where you might be letting things leak, and therefore losing effectiveness (and eventually profits). Using the 7 Levers as a framework, they identify and share some ways to stop some of the more common leaks.

Action Steps: Look for areas in your business where there might be leakage, and identify ways to stop it. Simple things like paying (or overpaying) for unnecessary services can make a big difference.

Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Training Course soon. Sign up for more information at http://www.7levers.com

-= Links =-

- Online:

http://ldmagazine.com - Get a copy of Pete and Dom's Digital Magazine on your iPad

http://magcastplatform.com - Find out more about the publishing platform behind LD Magazine

http://www.preneurmarketing.com/petes-businesses/preneur-community-survey-results/ - The results of Pete's recent survey on PreneurMarketing.com

- Books:

Pragmatic Thinking and Learning - Andy Hunt

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, you can listen again over at http://preneurmedia.tv

PreneurCast Episode 54 - Unfrequently Answered Questions - responses to some of the questions asked in the PreneurMarketing Survey

- Special PreneurCast Listener Offers from our Sponsors:

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

054: Unfrequently Answered Questions - pt 1

Fri, 11 May 2012 18:01:08 +0200

Pete and Dom discuss the results of a recent Preneur Community survey on Pete's Blog at PreneurMarketing.com - Part of the survey was an opportunity to ask questions of Pete and Dom, and they try to answer the most common ones in this show.

Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Training Course soon. Sign up for more information at http://www.7levers.com

-= Links =-

- Online:

http://wufoo.com - Wufoo Forms

http://www.7levers.com - Pete and Dom's 7 Levers of Business Training Course

- Books:

Getting Things Done - David Allen

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

PreneurCast Episode 37 - The Preneur Hierarchy

PreneurCast Episode 44 - Mechanics vs Core Business

- Special PreneurCast Listener Offers from our Sponsors:

http://preneurmedia.tv/shoeboxed - Shoeboxed provides an online service to manage your bills, receipts business cards and other important documents.

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

053: Unorthodoc - An Interview With Cory Annis

Fri, 04 May 2012 18:43:42 +0200

Pete interviews Cory Annis, founder of Unorthodoc, a specialist medical practice for Entrepreneurs. They talk about the basics of staying healthy and Cory shares some tips on how busy people can eat well and stay effective throughout the day.

Action Steps: Make sure you are getting enough sleep as this is vital to maintaining your energy levels and staying healthy.

Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Training Course soon. Sign up for more information at http://www.7levers.com

-= Links =-

- Online:

http://unorthodoc.com - The Web Site of Cory Annis' medical service

http://www.7levers.com - Pete and Dom's 7 Levers of Business Training Course

- Special PreneurCast Listener Offers from our Sponsors:

http://preneurmedia.tv/shoeboxed - Shoeboxed provides an online service to manage your bills, receipts business cards and other important documents.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

052: 7 Levers of Business Redux

Fri, 27 Apr 2012 18:16:25 +0200

This week Pete and Dom revisit the 7 Levers of Business, their framework for analysing and improving your business by focussing on the 7 primary elements of every business, then systematically working to improve each one by just 10% for a massive result

Action Steps: Review your business using the 7 levers as a framework, then put together a plan to increase each aspect by 10% over the coming weeks or months.

Sign Up For Our 7 Levers Training: Find out more about Pete and Dom's 7 Levers of Business Training Course available at http://www.7levers.com

-= Links =-

- Online:

http://www.7levers.com - Pete and Dom's 7 Levers of Business Training Course

http://www.7leverscalculator.com - The 7 Levers online calculator

- Special PreneurCast Listener Offers from our Sponsors:

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

051: Be a Video Boss

Fri, 20 Apr 2012 22:47:46 +0200

Dom talks to Pete about Video, and how it can benefit every business, as a promotional tool, as a way of creating information products, or as a way of easily communicating with your team. They also discuss the re-launch of the Video Boss training course

Dom also makes a Special Offer to anyone buying the Video Boss course via the special Preneurcast link at http://www.preneur.co/videoboss

Action Steps: Review the examples we gave in this week's show, and see where video can improve communication in your business

Get Our Video Boss Bonus: Go to http://www.preneur.co/videoboss and follow our link there to sign up for some free training from the Video Boss himself, Andy Jenkins. When you buy the course through our link, you'll also get some awesome bonuses from Dom

-= Links =-

- Online:

http://www.preneur.co/videoboss - More info about Dom's Special Video Boss Bonus

http://www.youtube.com/preneurvideos - Pete's YouTube Channel

http://fourhourbody.com/ - Tim Ferriss' 4 Hour Body Promo Video

http://www.dollarshaveclub.com/ - Great "low quality" viral video

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

PreneurCast Episode 50 - Marketing Myths and Marketing Truths

- Special PreneurCast Listener Offers from our Sponsors:

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

050: Marketing Myths and Marketing Truths

Fri, 13 Apr 2012 18:51:53 +0200

Pete and Dom discuss Marketing Myths: things people tell you to do or that you think you should do because someone else is doing it, and why they are not necessarily right for you. More importantly, they discuss how to make sure they are right for you.

Action Step: Review your business and marketing to see if you are "ticking boxes" or if you are implementing the right tactics in the right way, in keeping with your strategy.

-= Links =-

- Books:

Creating Innovators - Tony Wagner

Outliers - Malcolm Gladwell

In the Plex - Steven Levy

Steve Jobs - Walter Isaacson

4 Hour Work Week - Tim Ferriss

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

Episode 037 - Preneur Hierarchy

Episode 041 - Marketers Filters

- Special PreneurCast Listener Offers from our Sponsors:

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

049: Lazy Marketing

Fri, 06 Apr 2012 17:59:59 +0200

This week, Dom and Pete discuss Lazy Marketing - not making the effort to send targeted, quality messages, or using technology to blast out marketing because it's "free", rather than using appropriate technology to enhance the message.

Action Step: Take stock of your current marketing, and make sure that you are not being lazy, either with your use of technology or your targeting. If this was 15 years ago, how would you achieve the same thing? Would it make you think more about targeting and content if it cost more to distribute and deliver?

Tech Tip: Take a look at the services mentioned and see if there's a way you can use them creatively to contact prospects and customers and stand out from your competitors

-= Links =-

- Online:

http://www.preneurmedia.tv/moocards - Moo Cards - Creative Business Stationary (Custom printed cards in small numbers)

https://www.sendoutcards.com/7daytrial/ - Send Out Cards - Personalized greetings Cards

- Books:

The Power of Storytelling - James Holtje

How to Win Friends and Influence People - Dale Carnegie

The Ultimate Sales Letter - Dan Kennedy

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

PreneurCast Episode 45 - Networking for Business

PreneurCast Episode 48 - Marketing Nouns and Marketing Verbs

- Special PreneurCast Listener Offers from our Sponsors:

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

048: Marketing Nouns and Marketing Verbs

Fri, 30 Mar 2012 18:36:34 +0200

Pete talks to Dom about Marketing Nouns vs. Marketing Verbs - two ways to identify prospects and customers and to focus your marketing. By thinking about verbs (actions and states of being) as well as nouns (names), you can target your marketing even more

Action Step: Think about the nouns that describe your customers and prospects, then think about the verbs that describe the different states and actions for those nouns, and see if you can focus some of your marketing on those verbs.

-= Links =-

- PreneurCast Episodes:
These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 16 - The 7 Levers of Business

- Special PreneurCast Listener Offers from our Sponsors:
http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

047: Pricing

Fri, 23 Mar 2012 17:42:49 +0100

Pete's back, and this week the topic of discussion with Dom is pricing. Increasing your price is one of the 7 Levers of Business, so Pete introduces the concept of "price elasticity" and talks about 6 factors that can help you when putting your prices up.

Action Step: Next time you are reviewing Pricing as part of your 7 Levers review, use the 6 points that Pete mentions as a focus, and see if there is an opportunity to use one or more of them to justify a price increase.

-= Links =-

- PreneurCast Episodes:
These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 16 - The 7 Levers of Business

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

046: Coaching in Business

Fri, 16 Mar 2012 18:48:17 +0100

Dom talks to Robyn Logan of International Coach Academy about how Coaching can benefit Entrepreneurs. They discuss how a Coach can help you break through barriers and achieve your goals, and Robyn shares some Power Tools for listeners to try themselves.

Action Step: Try out some of Robyn's Power Tools for yourself to identify where you might be holding yourself back, and consider hiring a Coach to help you move forward.

-= Links =-

- Online
http://www.icoachacademy.com - International Coach Academy

http://www.coachfederation.org - International Coach Federation

- Books
The Now Habit - Neil Fiore

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

045: Networking For Business

Fri, 09 Mar 2012 18:48:01 +0100

Dom interviews John Davy, someone who has made a living from Networking: getting out there and meeting people and building a circle of contacts to share business opportunities with. John discusses the benefits and shares tips on how you can get started.

Action Step: Investigate networking groups, trade shows and conferences in your market where you might meet people and grow your circle of contacts, then attend some and get networking!

Tech Tip: Consider having short-run business cards printed specifically for an event

-= Links =-

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

- Online
http://www.biznetworkguy.com - John Davy's brand new site

http://www.preneurmedia.tv/moocards - The Digital Print Service Dom uses to print his event-focused business cards

https://www.sendoutcards.com/7daytrial/ - Custom Greeting Cards to stay in touch

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

044: Outsourcing - Mechanics vs Core Business

Fri, 02 Mar 2012 18:08:17 +0100

Outsourcing is a popular topic at the moment. This week, Pete and Dom talk about identifying tasks that can be outsourced, both in your own list of responsibilities and those of your staff, to improve effectiveness and profitability in your business.

Action Step: Look at your business and identify jobs or tasks that you or your team could outsource. Don't just look at whole projects, but look at the tasks that make up those projects

Tech Tip: Investigate software and systems that may help you automate some of your business processes

-= Links =-

- Special PreneurCast Listener Offers from our Sponsors:
http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book.

- Books
The E-Myth - Michael Gerber

Getting Things Done - Robert Allen

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

043: Marketing Assets

Fri, 24 Feb 2012 18:26:51 +0100

Inspired by a presentation given by Eugene Ware of Noble Samurai, Pete and Dom discuss Marketing Assets, the things in your business that bring you more traffic, improve your opt-ins and conversions, and affect other aspects of your profitability.

Action Step: Look at your business and identify your marketing assets. Understand how they are working for you, and how you can improve or add to them

Tech Tip: If you are collecting emails for a mailing list, try to segment them into those that have bought from you and those that haven't

-= Links =-

- Special PreneurCast Listener Offers from our Sponsors:
http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book.

- Books
Rich Dad Poor Dad - Robert Kiyosaki

- PreneurCast Episodes:
These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 16 - The 7 Levers of Business

PreneurCast Episode 37 - The Preneur Hierarchy

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

042: Branding is a By-Product

Fri, 17 Feb 2012 18:01:00 +0100

Pete and Dom discuss branding, and Pete explains why branding and brand awareness should a by-product of the content or service you provide, rather than the focus of your marketing efforts, and that you should market your content or service not your brand.

Action Step: Look at your current marketing, and make sure that the focus is a call to action regarding your products or services, and that you talk about the benefits of your products or services as a reason to take action

-= Links =-

- Special PreneurCast Listener Offers from our Sponsors:
http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book.

- PreneurCast Episodes:
These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 37 - Pete and Dom discuss the Preneur Hierarchy

- Online Resources:

The Mac Power Users Podcast - David Sparks and Katie Floyd's excellent Mac-centric podcast

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

041: The Marketer's Filter

Fri, 10 Feb 2012 17:17:46 +0100

Pete and Dom discuss the Marketers Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. Pete uses Cialdini's Influence factors and The Marketing Symphony as example frameworks to check against.

Action Step: Check if you are using tools like Twitter or Online Video effectively against the Marketing Symphony or Cialdini's Influence Factors

Tech Tip: If you are using online video, be sure to include your web address!

-= Links =-

- Special PreneurCast Listener Offers from our Sponsors:
http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book.

- PreneurCast Episodes:
These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 2 - Pete and Dom discuss the Marketing Symphony

- Online Resources:

The Content Leverage System - The post on the Noble Samurai blog that Pete did about our publishing workflow

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

040: Getting Publicity with Press Releases

Fri, 03 Feb 2012 18:25:27 +0100

In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the "real world media" using Press Releases. Pete talks about his blueprint for writing press releases, and gives some tips for ways to make them stand out.

Take Away: Press Releases are easy to write and can get you a lot of free publicity locally, nationally and internationally.

Action Step: Sign up for HARO (Help A Reporter Out) at http://helpareporter.com (or one of the other services mentioned in the notes.

Tech Tip: If you are sending out Press Releases yourself, consider sending them via fax machine, as faxes are unusual and it will make your message stand out.

-= Links =-

- Special PreneurCast Listener Offers from our Sonsors:
http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book.

- Books:
This week, as we're all about the ReadItForMe service, there are no links, just a recommendation that you check out these books inside ReadItForMe

The Ultimate Press Release Swipe File - Pete's book including fill-in-the-blanks templates for great, attention-grabbing press releases

- PreneurCast Episodes:
These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 38 - How Pete Sold the MCG

- Online Resources:

http://www.prweb.com/ - PRWeb

http://www.aapmedianet.com.au/ - AAP MediaNet

http://helpareporter.com - HARO - Help a Reporter Out

http://www.reporterconnection.com/ - Reporter Connection

http://www.sourcebottle.com.au/ - Source Bottle

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, leave us a review on iTunes.

039: How to Read a Book

Fri, 27 Jan 2012 18:38:08 +0100

This week, Pete and Dom talk to Steve Cunningham from ReadItForMe, and they find out how Steve goes about reading all the books inside ReadItForMe and how how takes notes and turns them into the reviews inside the service.

Take Away: Before reading any book, decide what you want to get out of it, and get an overview of the book before you start reading properly

Action Step: Visit http://ReadItFor.Me/preneurcast and sign up for your free trial to take advantage of our special listener offer

Tech Tip: If you are reading on a Kindle-based product, you can highlight sections and add notes for later reference. You can share these notes and you can subscribe to other people's notes.

-= Links =-

- Special PreneurCast Listener Offer:
http://ReadItFor.Me/preneurcast - Visit this special link for a PreneurCast listener offer at ReadItForMe

- Books:
This week, as we're all about the ReadItForMe service, there are no links, just a recommendation that you check out these books inside ReadItForMe

Breakthrough Rapid Reading
Multimedia Learning
Mindhacker
Moonwalking with Einstein

- PreneurCast Episodes:
These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 30 - Notetaking for Fun and Profit

- Online Resources:
http://www.preneurmarketing.com/productivity-hacks/hacking-the-amazon-kindle-for-crowdsourced-reading-speed-reading-stealing-ideas-every-day/ - Pete's Article about sharing notes on the Kindle platform
-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

038: How Pete Sold the MCG

Fri, 20 Jan 2012 20:29:12 +0100

This week, Pete and Dom go back in time and re-live Pete's first big business success - the time he sold the Melbourne Cricket Ground for $500! It's a great process to study, as it covers lots of topics they've talked about before, all in one project.

Take Away: Look for the opportunity (as Pete did) and take action

Action Step: Swipe and deploy Pete's process, or anyone else's by steeping through their sales funnels

Bonus Action Step: Get your free copy of Pete's audio book from http://preneurmarketing.com

Tech Tip: When signing up to mailing lists, use the youremail+swipe@gmail.com trick

-= Links =-

- PreneurCast Episodes:
These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 27 - Product Launches

PreneurCast Episode 37 - The Preneur Hierarchy

- Online Resources:
http://owntheg.com.au/ Pete's MCG Sales Site, built for the last launch

http://preneurmarketing.com - Pete's site, where you can sign up and receive a free audio copy of the How to Turn Your Million Dollar Idea Into a Reality book

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

037: Preneur Hierarchy Framework

Thu, 12 Jan 2012 18:17:53 +0100

Following on from the Checklists and Frameworks Episode, Pete talks to Dom about one of his original frameworks, the Preneur Hierarchy, that guides the most productive use of your marketing efforts by identifying the different segments of any market

Action Step: Have a look at the Preneur Hierarchy diagram on http://www.preneurmedia.tv, and draw out your own version. Write out all of your current marketing activities, then put them into the Preneur Hierarchy to see if you are getting the most leverage for your efforts, or if there are opportunities to improve.

Bonus Action Step: Go back and listen to Episode 35 to find out how you can enter our competition and win some of Pete and Dom's favourite things from 2011

Tech Tip: Use an email autoresponder (like Aweber or MailChimp) to communicate with your existing customers

-= Links =-

- Online Resources:

http://www.scottbywater.com - Scott Bywater's site

http://JustReadItFor.me - Awesome service that publishes detailed business book reviews

http://www.preneurmarketing.com - Visit Pete's site and sign up to receive a free audio version of Pete's book, How To Turn Your Million Dollar Idea into a Reality

http://www.aweber.com - Email Autoresponder service

http://www.mailchimp.com - Email Autoresponder service

Preneurcast Episode 35 - listen to find out how to win Pete and Dom's favourite things

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

036: Checklists, Frameworks and Action Plans

Fri, 06 Jan 2012 18:09:40 +0100

In the first episode of 2012, Pete and Dom discuss the power of using Checklists and Frameworks in your business, and how you can use high-tech or low-tech solutions to make them work for you, whatever your business

Action Step: Identify a process in your business that could benefit from a checklist or framework and write out that checklist

Bonus Action Step: Go back listen to Episode 35 to find out how you can enter our competition and win some of our favourite things from 2011

Tech Tip: Use a simple tool like Powerpoint or Keynote to make your checklist look more interesting then either print it out or use the Export as Picture option to save it as an image that you can use as a desktop wallpaper image so that it's always available

-= Links =-

- Books:

The Checklist Manifesto - Atul Gawande [Buy on Amazon]

Pitch Anything - Oren Klaff [Buy on Amazon.com]

Moonwalking with Einstein - Joshua Foer [Buy on Amazon]

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

preneurcast035: Pete and Dom's Favourite Things

Fri, 30 Dec 2011 19:45:11 +0100

In the last show of the year, Pete and Dom give something back to you, the listeners with a competition to win some of their favourite things from previous shows, and there are a few announcements about what's coming in 2012. Listen in to find out more.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

preneurcast034: 2011 Awards - The Shitweasels

Fri, 23 Dec 2011 20:52:22 +0100

It's the end of the year (almost) and in this episode Pete and Dom discuss their 2011 Awards. Categories include: Books, Software, Hardware, Podcasts, Training Courses, Services and Blogs.

-= Links =-

- Books:
Built to Sell - John Warillow

Pitch Anything - Oren Klaff

- Software/App
Dropbox

Evernote

Zite (iPad)

- Hardware
Doxie Scanner

EyeFi Card

iPad

Livescribe Smartpen

- Podcast
I Love Marketing

Mac Power Users

- Course
Dan Kennedy's Influential Writing

Immediate Edge (there's a $1 trial right now!!)

- Service
http://www.shoeboxed.com/

http://JustReadItFor.me

- Blog/Site
http://www.noise.re/

http://www.macsparky.com/

http://www.fourhourworkweek.com/blog/

http://sethgodin.typepad.com/

http://www.marco.org/

- Documentary
Comedian - Jerry Seinfeld

-=-

For more information about Pete and Dom, visit us online at www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

preneurcast033: Business Books for Beginners

Fri, 16 Dec 2011 17:20:36 +0100

This week Pete and Dom discuss the top 5 books they would recommend to someone who was getting started in business.

-= Links =-

- Pete's Top 5 Business Books for Beginners:
Influence - Robert Cialdini
The Art of the Start - Guy Kawasaki (Based on Rules for Revolutionaries)
The Little Red Book of Selling - Jeffrey Gittomer
Guerilla Marketing - Jay Conrad Levinson
How to Turn Your Million Dollar Idea into Reality - Pete Williams (get this for free at http://preneurmarketing.com)

- Pete's Honourable Mentions
My Life in Advertising/Scientific Advertising - Claude Hopkins
Business Model Generation - Alexander Osterwalder

- Dom's Top 5 Business Books for Beginners:
The E-Myth - Michael E Gerber
Rework - Jason Fried
Built to Sell - John Warillow
Why We Buy - Paco Underhill
Pitch Anything - Oren Klaff

- Dom's Honourable Mentions
Flinch - Julien Smith

- Online Resources:

http://JustReadItFor.me - Awesome service that publishes detailed business book reviews

http://audible.com - Audio Book subscription service

-=-

For more information about Pete and Dom, visit us online at www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

preneurcast032: Minimum Viable Product

Fri, 09 Dec 2011 19:18:49 +0100

Pete's back from his Ironman race and, while he recovers, this week Dom takes the lead to talk about the idea of Minimum Viable Product and, more importantly, the JFDI methodology.

-= Links =-

- Books:

The Lean Startup - Eric Reis

4 Hour Work Week - Tim Ferriss

4 Hour Body - Tim Ferriss

Go For No - Andrea Waltz and Richard Fenton

- Online Resources:

http://www.preneurmarketing.com/challenge - The Challenge - Free Internet Marketing Training

http://preneurmedia.tv/hostgator - Get your domains set up with hosting and get a site put on them

http://www.noblesamurai.com/blog/ - Pete and Dave's free Outsourcing training is available on the Noble Samurai Blog (including Pete's Content Leverage Workflow)

-=-

For more information about Pete and Dom, visit us online at www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

preneurcast031: Zero Based Thinking

Fri, 02 Dec 2011 20:56:01 +0100

It's finally time for Pete's Ironman Triathlon race this week. But before he undertakes that challenge he talks to Dom about Zero Based Thinking, and how it can help in many different areas of business and life in general.

-= Links =-

- Online Resources:

http://7levers.com/ - Register your interest for the next 7 Levers Mastermind Group

http://www.7LeversCalculator.com - Don't forget the awesome online tool to help you see the effect of improving your figures for each of the 7 Levers of Business. Created by Preneurcast listener Lee Turner (@leeturner)

http://flippa.com - Flippa - the Web Site buying and Selling Marketplace

http://preneurmedia.tv/hostgator - Get your domains set up with hosting and get a site put on them

http://preneurmedia.tv/dominiche - Ed Dale's latest course on Buying and Selling Web Sites

http://www.noblesamurai.com/blog/ - Pete and Dave's free Outsourcing training is available on the Noble Samurai Blog

-=-

For more information about Pete and Dom, visit us online at www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

preneurcast030: Note Taking for Fun and Profit

Fri, 25 Nov 2011 17:43:00 +0100

This week, Pete and Dom delve into the world of note taking and discuss the merits of Evernote as a place to file your reference materials, among other cool tricks and tools for capturing information.

-= Links =-

- Books Mentioned:

Getting Things Done - David Allen

MindHacker - Ron Hale-Evans, Marty Hale-Evans

Pragmatic Thinking and Learning - Andy Hunt

- Other Links:

noise.re/duction - Pete's Weekly newsletter of cool stuff

Evernote.com - Store everything online

IFTTT.com - IF This Then That service

preneurcast029: Positive Constraints

Fri, 18 Nov 2011 17:25:53 +0100

This week, Pete and Dom discuss positive constraints - what they are and how they can help you focus, be more productive and achieve your goals.

-= Links =-

- Books Mentioned:

Flow: The Psychology of Optimal Experience - Mihaly Csikszentmihalyi

Influence - Robert Cialdini

Pragmatic Thinking and Learning - Andy Hunt

- Other Links:

-=-

For more information about Pete and Dom, visit us online at www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

preneurcast028: Learn to Use The Tools You've Got

Fri, 11 Nov 2011 17:10:55 +0100

Pete and Dom announce PreneurMedia.tv, the new site for the Podcast, and they discuss the book Pragmatic Thinking and Learning. They focus on the idea of learning more about the tools you use every day as a simple way to improve your overall efficiency.

-= Links =-

- Web Links:

http://preneurmedia.tv - PreneurMedia.TV - the New Home of Preneurcast

http://www.screencastsonline.com - Screencasts Online - Excellent resource for finding out about new and existing Mac Software

- Books Mentioned:

Pragmatic Thinking and Learning

-=-

For more information, visit us online at www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

preneurcast027: Product Launches

Fri, 04 Nov 2011 18:46:11 +0100

Product Launches have become very popular in recent years in the Internet Marketing community. This week Pete and Dom discuss Product Launches for both online and offline businesses, with the example of Pete's relaunch of Selling the MCG.

-= Links =-

- Books Mentioned:

Influence - Robert Cialdini

- Other Links:

http://www.preneurmarketing.com/productlaunches - Jeff Walker's Product Launch Formula

http://owntheg.com - Pete's site selling Melbourne Cricket Ground Memorabilia

http://preneurmarketing.com/mcgswipe - Case study of how Pete re-launched his MCG site

-=-

For more information, visit us online at www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

preneurcast026: Outsourcing

Fri, 28 Oct 2011 21:23:24 +0200

Outsourcing is the topic of this week's discussion between Pete and Dom. They talk about why, what and how you should outsource, and Pete shares some tips on how he manages his outsourcers to get optimum results.

Links:

4 Hour Work Week - Tim Ferriss [Book]

The E-Myth - Michael Gerber [Book]

Livescribe Echo Pen - Digital recording of drawings and audio

http://www.editme.com/ - Editme Work Wiki

Wordpress Wiki Theme - At ThemeForest

http://www.bluemangolearning.com/screensteps/ - Screensteps documentation system

preneurmarketing.com/challenge - The Challenge - free internet marketing training

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast025: Getting Things Done with Omnifocus

Fri, 21 Oct 2011 19:36:14 +0200

This week Pete and Dom discuss the Getting Things Done system for time and project management, and discuss Omnifocus, their favourite Mac based tool for implementing this system.

Links:

Getting Things Done - David Allen [Book]

http://usingomnifocus.com/ - Creating Flow with Omnifocus - Kourosh Dini's eBook about using Omnifocus

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast024: The One Without Dom

Fri, 14 Oct 2011 14:53:25 +0200

In this shorter episode (Dom is on vacation), Pete recaps some of his free resources and unveils the 7LeversCalculator.com, created by Lee Turner. He also announces a mastermind group especially to get people moving with the 7 Levers of Business.

To apply for the mastermind group, email support@preneurgroup.com with the subject "7 Levers Mastermind".

Links:

http://noise.re/duction - Pete's weekly email, cutting through the noise and giving you the top posts, videos and tools of the week.

http://www.preneurmarketing.com - Visit Pete's site and sign up to receive a free copy

http://www.7LeversCalculator.com - Online tool to help you see the effect of improving your figures for each of the 7 Levers of Business. Created by Preneurcast listener Lee Turner (@leeturner)

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast023: Steve Jobs and His Gifts to Consumers

Fri, 07 Oct 2011 12:06:46 +0200

Pete and Dom remember Steve Jobs and his many contributions to modern life, including the incredible devices we now use to consume information wherever we may be. Pete also gives some tips on how he manages to consume all the information he does.

Links:

Moonwalking with Einstein - Joshua Foer

Speed Reading - Tony Buzan

www.eyercize.com - Online Speed Reading Tool

www.noise.re/duction - Pete's weekly curated links.

www.preneurmarketing.com - Sign up for Noise Reduction here

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast022: Questions, Questions, Questions

Fri, 30 Sep 2011 19:56:05 +0200

This week, Pete asks Dom (and everyone else) the top 9 questions he asks himself every day to make sure he and his businesses are on track.

Links:

http://www.schoolofthinking.org/ - Michael Hewitt Gleason's Site (where you can download a free copy of his book, Wombat Selling)

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast021: The Most Productive Episode Yet

Fri, 23 Sep 2011 14:58:30 +0200

This week, Pete and Dom try a radical experiment in Productivity. If you join in, Pete guarantees that what he suggests will improve your productivity immediately.

Links:

Do The Work - Steven Pressfield

http://en.wikipedia.org/wiki/Mozart_effect - Wikipedia - The Mozart Effect

http://lifehacker.com/5365012/the-best-sounds-for-getting-work-done - LifeHacker Article

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast020: Performing Triage on Your Business

Fri, 16 Sep 2011 19:14:22 +0200

In their 20th episode, Pete and Dom discuss how to assess where your business needs help most by performing triage on it, using the concept of the 7 Levers to guide you.

Links:

Moonwalking With Einstein - Joshua Foer

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast019: Dead Bodies, Wedding Cakes and The Mirror Economy

Fri, 09 Sep 2011 20:15:34 +0200

This week, Pete talks to Dom about a very different night out, before digging into the topic of Trade Exchanges, and the concept of the Mirror Economy.

Links:

www.bartercard.com - An example of a Trade Exchange

www.preneurmarketing.com - Visit Pete's blog and sign up to the mailing list to receive a free copy of his audiobook where there is a whole chapter on Trade Exchanges.

-=-

Please leave a comment on the iTunes store!

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast018: The Challenge - How to Earn a Dollar Online

Thu, 01 Sep 2011 20:30:07 +0200

In a special early edition, Pete and Dom talk about The Challenge, a totally free online course taking people through the basics of starting a business online, and they talk about the core principle behind it all, the Symphony of Four Parts.

Links:

preneurmarketing.com/challenge - The Challenge

Go For No - Andrea Waltz and Richard Fenton

-=-

Please leave a comment on the iTunes store!

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast017: Cutting the Ends Off the Roast

Fri, 26 Aug 2011 10:09:59 +0200

This week, Pete and Dom discuss the topic of modelling successful people and principles, and how important it is to understand why something is being done, and if it's still a fit for you and your business, rather than just copy it blindly.

Links:

Market Samurai - Awesome keyword research tool by the Noble Samurai team

Leveraged Content Creation Video - Pete's video (and other bits) about our content creation process

Influence - Robert Cialdini

-=-

Please leave a comment on the iTunes store!

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast016: The 7 Levers of Business

Fri, 19 Aug 2011 18:04:00 +0200

Pete talks to Dom about the 7 Levers of Business - 7 areas of any business that can be improved to provide growth, and how a systematic approach to making small increases in each one could almost double your profits in less than a year.

Links:

Book Yourself Solid - Michael Port

Built to Sell - John Warrillow

Why We Buy - Paco Underhill

Million Dollar Idea Podcast - Pete Williams

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast015: Context and the Man With the Black Case

Fri, 12 Aug 2011 17:13:45 +0200

While Dom takes time out for a beer in the local beach bar, Pete talks about the importance of understanding context and framing when communicating with people.

Links:

Pearls Before Breakfast - Washington Post Article mentioned by Pete

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast014: Pete and Ed Dale sitting in a tree, r-u-n-n-i-n-g

Thu, 04 Aug 2011 21:21:42 +0200

This week, Pete chats with Ed Dale, Internet Marketing Impresario, about their mutual 'bromances' with running, chocolate and John Meyer, and they discuss John's lecture at Berklee and the idea of focussing on developing an idea before you promote it.

Links:

Recording of John Mayer's 2008 Lecture at Berklee on the Thirty Day Challenge Site

A Review of John Meyer's 2011 Lecture at Berklee

Audio from John Meyer's 2011 Lecture at Berklee

PodcastsWithEd.com - Ed Dale's Podcast Site (cunningly named!)

Books:

Improv Wisdom - Patricia Ryan Madison

Evil Plans - Kevin MacLeod

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

If you're enjoying this podcast, please leave a comment and a rating on the iTunes Store.

preneurcast013: Of Ironmen and Entrepreneurs

Thu, 28 Jul 2011 21:18:00 +0200

Fresh from an early-morning training session, Pete Williams talks to Dom Goucher about his Ironman training, and how there are lessons for every Entrepreneur in the way athletes go about their training.

Links:

www.FreedomOcean.com - James Schramko's Freedom Ocean Podcast

The Power of Full Engagement - Jim Loehr and Tony Schwartz

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast012: Pitching, Proposals and Chat Up Lines

Thu, 21 Jul 2011 18:43:00 +0200

Pete Williams talks to Dom Goucher about pitching to potential JV partners and affiliates, and gives out some awesome tips for making your proposals stand out, whoever you're making them to!

Links:

The Game - Neil Strauss' Book

StyleLife.com - Neil Strauss' Style Life Academy

StyleLifeApp.com - The Style Life iPhone App

Clickbank.com - Affiliate Network

PayDotCom.com - Affiliate Network

PaidOnTime.net - Certified Affiliate Directory

GoingAnalogue.com - Pete's course about using offline marketing for online results

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast011: Numbers

Thu, 14 Jul 2011 18:01:00 +0200

After a brief celebration at Preneurcast being featured as New and Noteworthy by iTunes, Pete Williams talks to Dom Goucher about the importance of numbers in a business, specifically the importance of looking at the right numbers in the right way.

Links:

support@preneurgroup.com - Send an email if you're interested in having Pete's Web Marketing Team help your business

Terry Pratchett - The Author

http://bransonaustralia.com/preneur - Tim Ferris in Australia (October 2011)

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast010: Masters of the Mind

Thu, 07 Jul 2011 18:55:39 +0200

Pete Williams talks to Dom Goucher about Mastermind Groups, the good, the bad and the ugly. He also shares some awesome tips that make his own Mastermind sessions super-effective.

Links:

http://www.preneurmarketing.com/edsvideos - Right now, there's a 50% discount on the recordings from the Melbourne "Going Pro" conference, which include Pete's incredibly popular "Leverage" presentation

Livescribe Smartpen - Awesome tool for recording and making notes at the same time

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast009: The Other Book

Thu, 30 Jun 2011 13:04:33 +0200

Pete Williams talks to Dom Goucher about the other book he's been working on that he recently published on Amazon (and other good booksellers), and how he managed to fit it into his schedule.

Books Mentioned:

Media Strategies for Internet Marketers - Pete's Book

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast008: Failure

Thu, 23 Jun 2011 13:04:59 +0200

After the previous show's confessions, Pete Williams and Dom Goucher discuss the topic of failure, and how to deal with it, where ever it occurs.

In this episode, Pete asks the question, "who was this?":

Born into poverty.
Failed in business in 1831.
Ran for the state legislature and lost in 1832.
Failed in business again in 1833, and lost money that he had borrowed from friends.
Had a nervous breakdown in 1836.
Was defeated when running for Speaker in 1838.
Was defeated when running for Elector in 1840.
Was defeated running for Congress in 1843 and 1848.
Was defeated running for Senate in 1854 and 1858.
Was defeated running for Vice President in 1856.

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast007: The Bali Edition... Finally

Tue, 21 Jun 2011 21:44:52 +0200

Originally planned to be a call from the poolside in Bali, Pete Williams and Dom Goucher discuss how making assumptions can lead to problems (like missing a flight you've had booked for months). There's an update on the book project too.

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast006: The Reading List

Fri, 10 Jun 2011 10:36:41 +0200

In this Special Edition, Pete Williams talks to Dom Goucher about the books that had an influence on him, and yet again they run over time. A lot. Not a mention of the book Pete's working on, either.

Books Mentioned:
Personal Development
How To Win Friends and Influence People - Dale Carnegie
The Creative Habit - Twyla Tharp
Bird by Bird - Annie Lamott
Do the Work - Steven Pressfield
The War of Art - Steven Pressfield
How To Be That Guy - Scott Ginsberg

Productivity
Getting Things Done - David Allen
Eat That Frog! - Brian Tracey
The Pomodoro Technique - Francesco Cirillo
The 80/20 Principle - Richard Koch

Optimal Performance
What I Talk About When I Talk About Running - Haruki Murakami
Born to Run - Christopher McDougall

Business/Marketing
Influence - Robert Cialdini
Yes! - Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini
Triggers - Joe Sugarman
Rules For Revolutionaries - Guy Kawasaki
The Art of the Start - Guy Kawasaki
Tribes - Seth Godin
The Guerrilla Marketing Handbook - Jay Conrad Levinson President and Seth Godin
Money Secrets of the Rich - John Burley
Dare to Fail - Billy Lim
The One Minute Millionaire - Mark Victor Hanson
The Magic of Thinking Big - David Schwartz
The Wolf of Wall Street - Jordan Belfort
The 22 Immutable Laws of Marketing - Al Ries and Jack Trout
The 22 Immutable Laws of Branding - Al Ries and Laura Ries
Rich Dad, Poor Dad - Robert T. Kiyosaki
Getting Everything You Can Out of All You've Got - Jay Abraham

General
Oh, the Places You'll Go - Dr Suess
The Game - Neil Strauss
Born Standing Up - Steve Martin
I Hope They Serve Beer In Hell - Tucker Max

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast005: Start as You Mean to Go On

Fri, 03 Jun 2011 10:15:58 +0200

Pete Williams talks to Dom Goucher about his productivity regime, which starts first thing in the morning, and discusses the importance of being clear on your goals and forming habits to help you reach them. There's an update on the book, too.

Books Mentioned:
Hare Brain, Tortoise Mind - Guy Claxton
On Writing - Stephen King

Other links:
ZenHabits.net - Leo Babauta's Blog
PreneurMarketing.com - Sign up and get Pete's AudioBook for free.

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast004: Holiday Preparation

Fri, 27 May 2011 18:20:09 +0200

Pete Williams talks to Dom Goucher about keeping his business running while he's on vacation, and they discuss Dom's use of the podcast as a form of "Productivity Therapy"

Books Mentioned:
The E-Myth Revisited - Michael E. Gerber
Built to Sell - John Warrillow

Other links:
Simplyheadsets.com.au - Pete's headset company ;o)

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast003: Information Overload - Email A Go-Go

Fri, 20 May 2011 18:16:38 +0200

Pete Williams and Dom Goucher discuss Information Overload, and some techniques and tools for handling it.

Books Mentioned:
Outliers - Malcolm Gladwell
Moonwalking with Einstein - Joshua Foer

Other links:
PreneurMarketing.com - Sign up and get Pete's AudioBook for free.

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast002: The Marketing Symphony

Fri, 13 May 2011 17:59:32 +0200

Pete Williams talks to Dom Goucher about his recent panel appearance at Anthill Magazine's Entrepreneurs dinner, and about "The Marketing Symphony", the subject of Pete's book project with Ed Dale and Robert Somerville of The Challenge.

Books Mentioned:
The E-Myth Revisited - Michael E. Gerber

Other links:
Challenge.co - The Challenge

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

preneurcast001: The First Time...

Fri, 06 May 2011 13:42:36 +0200

In their first episode together, Pete Williams and Dom Goucher talk about their reasons for producing the show, and get straight into a chat about focus, flow and productivity, where Pete shares some of the books that have influenced him.

Books Mentioned:
Accidental Genius - Mark Levy
Bird by Bird - Anne Lamott

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com