PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity http://www.preneurmarketing.com Author and serial entrepreneur Pete Williams and Digital Media Producer Dom Goucher discuss Entrepreneurship, Business, Internet Marketing and Productivity (with a fair smattering of Software and Gadgets too). Hosted by Pete Williams and Dom Goucher. Feeder 2.5.6(1889); Mac OS X Version 10.10.1 (Build 14B25) http://reinventedsoftware.com/feeder/ http://blogs.law.harvard.edu/tech/rss en Preneur Group preneurcast@preneurgroup.com preneurcast@preneurgroup.com Thu, 11 Dec 2014 20:54:41 +0100 Thu, 11 Dec 2014 20:54:41 +0100 http://assets.libsyn.com/images/preneurcast/pw-podcast-logo2-144.jpg PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity http://www.preneurmarketing.com 144 144 Author and serial entrepreneur Pete Williams and Digital Media Producer Dom Goucher discuss Entrepreneurship, Business, Internet Marketing and Productivity (with a fair smattering of Software and Gadgets too). Hosted by Pete Williams and Dom Goucher. PreneurGroup Author and serial entrepreneur Pete Williams and Digital Media Producer Dom Goucher discuss Entrepreneurship, Business, Internet Marketing and Productivity (with a fair smattering of Software and Gadgets too). Hosted by Pete Williams and Dom Goucher. Entrepreneurship, Business, Entrepreneur, Internet Marketing, Productivity, Software, Marketing, Preneur, Pete Williams, Dom Goucher no PreneurGroup preneurcast@preneurgroup.com no 152: Michael Gerber and the E-Myth http://preneurmarketing.com/preneurcast Pete talks to Michael Gerber, author of the E Myth series of books and Awakening the Entrepreneur Within, about how he became a best-selling author and small business guru. They also discuss some of Michaels latest projects.

-= 7 Levers Report =-
http://7leversreport.com - Find out more about the 7 Levers of business and how to double your profits in 7 weeks.

-= Links =-

- Online
http://www.michaelegerbercompanies.com - Michael's Site

http://earherosports.com.au - Pete's latest project

- Books

The E-Myth - Michael Gerber
Audible: http://preneurmarketing.com/emythaudio
Amazon: http://preneurmarketing.com/emythbook

Money Master the Game - Tony Robbins
Audible: http://preneurmarketing.com/moneymasteraudio
Amazon: http://preneurmarketing.com/moneymasterbook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Tue, 09 Dec 2014 19:34:02 +0100 D0B07A8C-A7E5-4E5C-9F4E-0009B6799B5B Pete Williams and Dom Goucher Pete talks to Michael Gerber, author of the E Myth series of books and Awakening the Entrepreneur Within, about how he became a best-selling author and small business guru. They also discuss some of Michaels latest projects. no 1:00:22 1 151: 80/20 Sales and Marketing with Perry Marshall http://preneurmarketing.com/preneurcast Perry Marshall, Adwords Expert and Author of “80/20 Sales and Marketing” talks to Pete about the 80/20 principle, how it can be applied to every part of a business, and why people often stop applying it too soon and miss out on the biggest wins.

-= 7 Levers Report =-
http://7leversreport.com - Find out more about the 7 Levers of business

-= Links =-

- Online
http://www.perrymarshall.com - Perry's Site

http://www.sell8020.com - Direct link to the "Shipping Only" book offer.

http://8020curve.com - 80/20 Online calculator tool

- Books
You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Mon, 17 Nov 2014 22:48:14 +0100 1ED4F354-529E-42D3-8E0B-A9918AA6750D Pete Williams and Dom Goucher Perry Marshall, Adwords Expert and Author of “80/20 Sales and Marketing” talks to Pete about the 80/20 principle, how it can be applied to every part of a business, and why people often stop applying it too soon and miss out on the biggest wins. no 59:54 2 150: Bootstrapping with Alec Lynch of DesignCrowd http://preneurmarketing.com/preneurcast Alec Lynch is one of the founders of DesignCrowd, a marketplace for crowdsourced design services. He talks to Pete about the challenges (and benefits) of getting investment and also gives some great tips on using the DesignCrowd service successfully.

-= 7 Levers Report =-
http://7leversreport.com - Find out more about the 7 Levers of business

-= Links =-

- Online
http://www.designcrowd.com - Try out the Crowdsourced Design Service

http://www.earherosports.com.au - Pete's new business venture

- Books
You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Mon, 10 Nov 2014 21:56:47 +0100 1148721A-2F40-484E-AB1A-8025C67BEDD7 Pete Williams and Dom Goucher Alec Lynch is one of the founders of DesignCrowd, a marketplace for crowdsourced design services. He talks to Pete about the challenges (and benefits) of getting investment and also gives some great tips on using the DesignCrowd service successfully. no 49:11 3 149: Driving Massive Growth with Phil Barham http://preneurmarketing.com/preneurcast Phil Barham took My Family(TM) Stickers from an idea to a business that has sold 8 million stickers in 23 countries. Pete talks to Phil about the critical elements of identifying his market, supporting his retail outlets and taking massive action.

-= Links =-

- Online

http://www.thestickerfamily.com.au - Phil's Site

http://7leversreport.com - Find out more about the 7 Levers of business

- Books
The Tipping Point - Malcolm Gladwell
Amazon: http://preneurmarketing.com/tippingpointbook
Audible: http://preneurmarketing.com/tippingpointaudio

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Mon, 03 Nov 2014 19:32:03 +0100 117CD422-411C-4691-847A-9428BD76D7E9 Pete Williams and Dom Goucher Phil Barham took My Family(TM) Stickers from an idea to a business that has sold 8 million stickers in 23 countries. Pete talks to Phil about the critical elements of identifying his market, supporting his retail outlets and taking massive action. no 54:16 4 148: How to Add Another Month to Your Year http://preneurmarketing.com/preneurcast What would you do if you had another month to work on your business every year? Pete and Dom discuss how anyone can easily achieve this, and what you can do to make the most of this time.

-= Links =-

- Online
Download The 7 Levers Report - http://7leversreport.com

- Books
You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Mon, 27 Oct 2014 19:40:38 +0100 9C65B3C2-5962-4092-809A-76FBCACC336E Pete Williams and Dom Goucher What would you do if you had another month to work on your business every year? Pete and Dom discuss how anyone can easily achieve this, and what you can do to make the most of this time. no 30:15 5 147: Growing Talent with Dan Coyle http://preneurmarketing.com/preneurcast Dan Coyle is the author of The Talent Code, a book about how some of the world’s most successful athletes train and develop their talent. There are a lot of lessons in the book for all walks of life, not just sport, and he discusses these with Pete.

-= Links =-

- Online

http://thetalentcode.com - Dan's Site

- Books
The Talent Code - Dan Coyle
Amazon: http://preneurmarketing.com/talentcodebook

The Secret Race - Dan Coyle and Tyler Hamilton
Amazon: http://preneurmarketing.com/secretracebook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Mon, 20 Oct 2014 21:11:38 +0200 71365A07-83FD-426C-8D00-51D7150221F8 Pete Williams and Dom Goucher Dan Coyle is the author of The Talent Code, a book about how some of the world’s most successful athletes train and develop their talent. There are a lot of lessons in the book for all walks of life, not just sport, and he discusses these with Pete. no 49:50 6 146: Copywriting with Joe Sugarman http://preneurmarketing.com/preneurcast Joe Sugarman is the author of Triggers, The AdWeek Copywriting Handbook and The 7 Forces of Success, as well as being a pioneer of many marketing techniques we use today, like taking credit card orders via toll-free numbers and the use of TV infomercials.

-= Links =-

- Books
Triggers - Joe Sugarman
Amazon: http://preneurmarketing.com/triggersbook

The AdWeek Copywriting Handbook
Amazon: http://preneurmarketing.com/adweekcopywritingbook

The Seven Forces of Success
Amazon: http://preneurmarketing.com/forcesofsuccessbook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Tue, 14 Oct 2014 08:51:42 +0200 D8E2A1F8-F152-4B1A-BDDE-3B0AC3753445 Pete Williams and Dom Goucher Joe Sugarman is the author of Triggers, The Adweek Copywriting Handbook and The 7 Forces of Success, as well as being a pioneer of many marketing techniques we use today, like taking credit card orders via toll-free numbers and the use of TV infomercials. no 1:09:09 7 145: Tim Ferriss Retrospective http://preneurmarketing.com/preneurcast As part of our retrospective series, here is Pete talking with multiple New York Times Best Selling Author, Entrepreneur, Angel Investor and all round superstar Tim Ferriss. They talk about the 4 Hour Chef book and many other marketing-related topics.

-= Links =-

- Online:
http://4hourchef.com - The Official Site for the 4 Hour Chef Book

- Books:
The 4 Hour Chef - Tim Ferriss
Amazon - http://preneurmarketing.com/4hourchefbook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 26 Sep 2014 18:50:53 +0200 93715CA6-2BFC-4C4B-B6D6-EC131C8115F9 Pete Williams and Dom Goucher As part of our retrospective series, here is Pete talking with multiple New York Times Best Selling Author, Entrepreneur, Angel Investor and all round superstar Tim Ferriss. They talk about the 4 Hour Chef book and many other marketing-related topics. no 52:57 8 144: Robert Greene Retrospective http://preneurmarketing.com/preneurcast As part of our retrospective series, here is Pete talking with Robert Greene, author of 48 Laws of Power, The 33 Strategies of War. The 50th Law and Mastery. They talk about the paths people take to become a master of their chosen field.

-= Links =-

- Online
Robert's Site - http://powerseductionandwar.com

Download The 7 Levers Report - http://7leversreport.com

- Books
Mastery - Robert green
Amazon: http://preneurmarketing.com/masterybook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 29 Aug 2014 18:02:18 +0200 C978393B-5B68-4B4E-8D7C-E789B1F209D1 Pete Williams and Dom Goucher As part of our retrospective series, here is Pete talking with Robert Greene, author of 48 Laws of Power, The 33 Strategies of War, The 50th Law and Mastery. They talk about the paths people take to become a master of their chosen field. no 50:57 9 143: Low Hanging Fruit Retrospective http://preneurmarketing.com/preneurcast As part of our retrospective series, here is our show about Low Hanging Fruit - simple marketing and business ideas that everyone can use to improve one or more of the Seven Levers of Business.

-= Links =-

- Online
Download The 7 Levers Report - http://7leversreport.com

- Books
You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 15 Aug 2014 18:51:17 +0200 5E78835C-99B7-407B-BE3C-AD5E1D24F002 Pete Williams and Dom Goucher As part of our retrospective series, here is our show about Low Hanging Fruit - simple marketing and business ideas that everyone can use to improve one or more of the Seven Levers of Business. no 37:23 10 142: Marketing Myths Retrospective http://preneurmarketing.com/preneurcast As part of our retrospective series, here is our show about Marketing Myths, where we look at common marketing ideas that you might hear about, and why they are not always such a good idea.

-= Links =-

- Online
Download The 7 Levers Report - http://7leversreport.com

- Books
You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 01 Aug 2014 18:26:35 +0200 BC7F9CA6-1EF3-4C4C-9C23-7A85968ACF7D Pete Williams and Dom Goucher As part of our retrospective series, here is our show about Marketing Myths, where we look at common marketing ideas that you might hear about, and why they are not always such a good idea. no 36:30 11 141: Core vs Mechanics Retrospective http://preneurmarketing.com/preneurcast As part of our retrospective series, here is our show about Core vs Mechanics: which tasks add the most value to your business, the core ones that you should do yourself, and which ones are mechanical, the ones that you can outsource to someone else.

-= Links =-

- Online
Download The 7 Levers Report - http://7leversreport.com

- Books
You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 18 Jul 2014 18:11:30 +0200 FA5C91A5-74C2-4143-8260-E22F0428F40B Pete Williams and Dom Goucher As part of our retrospective series, here is our show about Core vs Mechanics: which tasks add the most value to your business, the core ones that you should do yourself, and which ones are mechanical, the ones that you can outsource to someone else. no 39:50 12 140: Numbers Retrospective http://preneurmarketing.com/preneurcast As part of our retrospective series, here is a show that was first published 3 years ago. The main topic was Numbers: why they are important to your business, which ones matter, and why it's important to view them the right way.

-= Links =-

- Online
Download The 7 Levers Report - http://7leversreport.com

- Books
You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 04 Jul 2014 22:50:26 +0200 621B0CB6-4A59-4AF9-B7D5-9256D8CC6D3A Pete Williams and Dom Goucher As part of our retrospective series, here is a show that was first published 3 years ago. The main topic was Numbers: why they are important to your business, which ones matter, and why it's important to view them the right way. no 31:01 13 139: Increasing Transactions Per Client http://preneurmarketing.com/preneurcast This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your transactions per client. They discuss the fundamentals, as well as give lots of examples you can implement yourself to improve this part of your business.

-= Links =-

- Online
Download The 7 Levers Report - http://7leversreport.com

- Books
Scientific Advertising - Claude Hopkins
Audible: http://preneurmarketing.com/scientificadvertisingaudio
Amazon: http://preneurmarketing.com/scientificadvertisingbook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

Episode 52 - 7 Levers Redux - http://preneurmarketing.com/preneurcast/preneurcast052-7-levers-of-business-redux/

Episode 125 - The Challenge of Indirect Marketing - http://preneurmarketing.com/preneurcast/preneurcast-125-the-challenge-of-indirect-marketing/

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 20 Jun 2014 19:32:15 +0200 7C35CE01-F13D-4549-99F4-2B3CEBB3BFDA Pete Williams and Dom Goucher This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your transactions per client. They discuss the fundamentals, as well as give lots of examples you can implement yourself to improve this part of your business. no 55:12 14 138: Web Marketing that Works with Toby Jenkins http://preneurmarketing.com/preneurcast This week, Pete talks to Toby Jenkins from Blue Wire Media, Co-Author of Web marketing That Works, about the book, about their Web Marketing business, and how they have grown from a very simple beginning by leveraging partnerships and frameworks.

-= Links =-

- Online

http://www.bluewiremedia.com.au - Toby's Site

http://www.bluewiremedia.com.au/book - Find out more about the book

- Books

Web Marketing that Works - Adam Franklin and Toby Jenkins
Amazon: http://preneurmarketing.com/webmarketingbook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 06 Jun 2014 18:42:25 +0200 68EF31EF-1E5C-477B-8324-D17AC972387F Pete Williams and Dom Goucher This week, Pete talks to Toby Jenkins from Blue Wire Media, Co-Author of Web marketing That Works, about the book, about their Web Marketing business, and how they have grown from a very simple beginning by leveraging partnerships and frameworks. no 48:18 15 137: Increase Your Average Item Value http://preneurmarketing.com/preneurcast This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your average item value. In the simplest terms this could be as easy as raising your prices, but they also discuss other approaches if this is not an option.

-= Links =-

- Books

The Basics of Process Mapping - Robert Damelio
Amazon: http://preneurmarketing.com/processmapbook

The Chimp Paradox - Dr. Steven Peters
Audible: http://preneurmarketing.com/chimpparadoxaudio
Amazon: http://preneurmarketing.com/chimpparadoxbook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 23 May 2014 19:33:30 +0200 AB6B836A-CB1E-4597-8566-05F669F9951D Pete Williams and Dom Goucher This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your average item value. In the simplest terms this could be as easy as raising your prices, but they also discuss other approaches if this is not an option. no 57:22 16 136: Healthy Business with Joe Cross http://preneurmarketing.com/preneurcast This week, Pete talks to Joe Cross, producer of the film, "Fat, Sick and Nearly Dead". They talk about how Joe came to make the movie, the journey he took in filming and promoting it, and the business he has developed around it.

-= Links =-

- Online
Joe Cross's Web Site - http://www.rebootwithjoe.com
Video: How Pete Relaunched his MCG Campaign - http://preneurmarketing.com/mcgswipe
Tim Ferriss Interview with Josh Waitzkin - http://fourhourworkweek.com/2014/04/22/tim-ferriss-podcast/

- Books
The Obstacle is the Way - Ryan Holiday
Audible: http://preneurmarketing.com/obstacleaudio
Amazon: http://preneurmarketing.com/obstaclebook

The Art of Learning - Josh Waitzkin
Audible: http://preneurmarketing.com/artoflearningaudio
Amazon: http://preneurmarketing.com/artoflearningbook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 09 May 2014 21:27:44 +0200 5D6DE7D5-F175-49B7-8884-3F2841C72CCF Pete Williams and Dom Goucher This week, Pete talks to Joe Cross, producer of the film, "Fat, Sick and Nearly Dead". They talk about how Joe came to make the movie, the journey he took in filming and promoting it, and the business he has developed around it. no 56:06 17 135: Increasing Your Items Per Sale http://preneurmarketing.com/preneurcast This week Pete and Dom talk about increasing the number of items you sell in each transaction (one of the Seven Levers of Business). They discuss why this is good for your business and give lots of examples of how you can do this in your own business.

-= Links =-

- Online
Preneur Marketing Internship - http://preneurmarketing.com/essays/preneur-group-internship-opportunity/

Article: How Pete Will Give His Son $1million - http://preneurmarketing.com/essays/teaching-kids-finance-million-dollars/
Article: What Really Matters for Conversions - http://preneurmarketing.com/essays/look-really-matters-conversions-happy-customers/

- Books
The Strategy Book - Max Mckeown
Amazon: http://preneurmarketing.com/strategybook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 02 May 2014 23:42:34 +0200 7A81C428-A994-4F64-8C4C-544E2D35DD21 Pete Williams and Dom Goucher This week Pete and Dom talk about increasing the number of items you sell in each transaction (one of the Seven Levers of Business). They discuss why this is good for your business and give lots of examples of how you can do this in your own business. no 47:34 18 134: The Importance of Taking Action with Dave Jenyns http://preneurmarketing.com/preneurcast Pete talks to his friend Dave Jenyns about how they met and how they both had the idea to sell the MCG at the same time. They also discuss the importance of taking action on your ideas (before someone else does).

-= We're Looking for Case Studies =-
Pete is looking for people to feature as case studies on http://www.preneurmarketing.com - email support@preneurgroup.com and let us know how you have applied the 7 Levers to your business, and the results you've got.

-= General Links =-

- Online
http://www.superawesomemicroproject.com - The Lego Car Project Dave mentioned
http://Conversionxl.com - Top tips on conversions
http://www.nutshell.com - Customer/Sales Lead Management Tool

- Preneur marketing Articles
http://preneurmarketing.com/essays/10-guarantee-templates-can-swipe-instantly-increase-conversions/
http://preneurmarketing.com/essays/look-really-matters-conversions-happy-customers/

- Books
Hooked: Nir Eyal
Audible: http://preneurmarketing.com/hookedaudio
Amazon: http://preneurmarketing.com/hookedbook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 25 Apr 2014 19:38:23 +0200 D8A5F099-BAB3-4810-BB22-DEBF799AB3AF Pete Williams and Dom Goucher Pete talks to his friend Dave Jenyns about how they met and how they both had the idea to sell the MCG at the same time. They also discuss the importance of taking action on your ideas (before someone else does). no 53:24 19 133: Improving Your Opt-Ins http://preneurmarketing.com/preneurcast In this show, Pete and Dom talk about Opt-Ins (one of the Seven Levers of Business): what they are, why they are important, and how you can get more of them. They also discuss what an opt-in might look like for various businesses.

-= Links =-

- Online
Preneur Marketing Internship - http://preneurmarketing.com/essays/preneur-group-internship-opportunity/

Article: How Pete Will Give His Son $1million - http://preneurmarketing.com/essays/teaching-kids-finance-million-dollars/
Article: Excerpt from 5 Minute Business - http://preneurmarketing.com/recommended-books/5mb-content-intro/
Article: Manufacturing Social Proof - http://preneurmarketing.com/essays/ethically-manufacturing-credibility-social-proof-increase-opt-ins-conversions/

- Books
The Art of Learning - Josh Waitzkin
Audible: http://preneurmarketing.com/artoflearningaudio
Amazon: http://preneurmarketing.com/artoflearningbook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 18 Apr 2014 21:08:04 +0200 98BD2E1F-34FC-4881-8B34-E6D2936D4788 Pete Williams and Dom Goucher In this show, Pete and Dom talk about Opt-Ins (one of the Seven Levers of Business): what they are, why they are important, and how you can get more of them. They also discuss what an opt-in might look like for various businesses. no 49:27 20 132: The Business of App Development with Mark McDonald of Appster http://preneurmarketing.com/preneurcast Pete talks to Mark McDonald of Appster, an Australian company that specialises in Mobile App Development (with a very impressive client list). They talk about the business models behind apps, and Mark gives some tips for creating successful apps.

-= Links =-

- Online

Appster, Mark's App Development Company - http://www.appster.com.au
Get a copy of the 7 Levers Report - http://7leversreport.com
Auphonic, online audio processing - http://auphonic.com
Asana, simple online project management - http://asana.com

Article: Avoid Visitor Abandonment - http://preneurmarketing.com/essays/4-powerful-strategies-dramatically-reduce-website-visitor-abandonment/
Article: Contests and Sweepstakes - http://preneurmarketing.com/essays/4-tips-for-using-contestssweepstakes/

- Books
The Art of Learning - Josh Waitzkin
Audible: http://preneurmarketing.com/artoflearningaudio
Amazon: http://preneurmarketing.com/artoflearningbook

Daily Rituals: Daily Rituals: How Artists Work - Mason Currey
Audible: http://preneurmarketing.com/dailyritualsaudio
Amazon: http://preneurmarketing.com/dailyritualsbook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 04 Apr 2014 19:23:15 +0200 39F465ED-33AD-4F6B-BA53-268B5495405F Pete Williams and Dom Goucher Pete talks to Mark McDonald of Appster, an Australian company that specialises in Mobile App Development (with a very impressive client list). They talk about the business models behind apps, and Mark gives some tips for creating successful apps. no 1:01:17 21 131: 7 Steps to Higher Website Conversions (The VD Report) http://preneurmarketing.com/preneurcast Pete and Dom discuss a framework for improving the conversions of any website by focusing on the needs of the visitor instead of what you want to tell them. This framework comes from Pete’s free “VD Report” that he originally published on his web site.

-= We're Looking for Case Studies =-
Pete is looking for people to feature as case studies on http://www.preneurmarketing.com - email support@preneurgroup.com and let us know how you have applied the 7 Levers to your business, and the results you've got.

-= General Links =-

- Online
http://preneurmarketing.com/essays/vd-report/ - the original report
http://preneurmarketing.com/essays/updated-inside-world-robert-kiyosaki-full-rich-dad-poor-dad-story/ - Robert Kiyosaki Profile
http://preneurmarketing.com/essays/got-8-5-opt-rate-25-14-social-share-ratio-increased-list-39-9-one-simple-bribe/ - List Eruption Case Study
http://preneurmarketing.com/essays/the-art-science-of-using-testimonials-to-increase-opt-ins-conversions/ - Using Testimonials

- Books
Book Yourself Solid - Michael Port
Audible: http://preneurmarketing.com/booksolidaudio
Amazon: http://preneurmarketing.com/booksolidbook

Beyond Booked Solid - Michael Port
Audible: http://preneurmarketing.com/beyondsolidaudio
Amazon: http://preneurmarketing.com/beyondsolidbook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

Episode 37 - Preneur Hierarchy - http://preneurmarketing.com/preneurcast/preneurcast037-the-self-indulgent-preneur-hierarchy/

Episode 52 - 7 Levers Redux - http://preneurmarketing.com/preneurcast/preneurcast052-7-levers-of-business-redux/

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 21 Mar 2014 19:12:52 +0100 0406AAC6-A231-4F17-8447-62D4BBFDAAB8 Pete Williams and Dom Goucher Pete and Dom discuss a framework for improving the conversions of any website by focusing on the needs of the visitor instead of what you want to tell them. This framework comes from Pete’s free “VD Report” that he originally published on his web site. no 55:15 22 130: Flee 9 to 5 with Ben Angel http://preneurmarketing.com/preneurcast Pete talks to author Ben Angel about his new book, Flee 9 to 5, and the many frameworks for success that it contains. They talk about personal branding, frameworks for product strategy and for Social Media Marketing Strategy among other topics.

-= We're Looking for Case Studies =-
Pete is looking for people to feature as case studies on http://www.preneurmarketing.com - email support@preneurgroup.com and let us know how you have applied the 7 Levers to your business, and the results you've got.

-= General Links =-

- Online
http://www.benangel.com.au - Ben's Site

- Books
Flee 9 to 5 - Ben Angel
Amazon - http://preneurmarketing.com/flee9to5book

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 14 Mar 2014 19:49:19 +0100 76959AB9-BB4F-4324-B3A9-E1861EC4B617 Pete Williams and Dom Goucher Pete talks to author Ben Angel about his new book, Flee 9 to 5, and the many frameworks for success that it contains. They talk about personal branding, frameworks for product strategy and for Social Media Marketing Strategy among other topics. no 46:33 23 129: The Game of Motivation with Dr. Jason Fox http://preneurmarketing.com/preneurcast In this show, Pete talks to Dr Jason Fox, author of The Game Changer. They discuss motivation, and how you can use the principles behind games to motivate yourself and others. They also talk about goal setting and measuring progress.

-= Win Stuff! =-
If you act fast, you can win a copy of Dr Fox's book.

To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for this show. Tell us your big takeaway from the show, and we'll choose the winners in a couple of weeks time.

-= We're Looking for Case Studies =-
Pete is looking for people to feature as case studies on http://www.preneurmarketing.com - email support@preneurgroup.com and let us know how you have applied the 7 Levers to your business, and the results you've got.

-= General Links =-

- Online
http://www.drjasonfox.com - Jason's Site

http://www.Challenge.co - The Challenge - Ed Dale's Free Course

- Books
The Game Changer - Dr Jason Fox
Amazon - http://preneurmarketing.com/gamechangerbook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

Episode 37 - Preneur Hierarchy - http://preneurmarketing.com/preneurcast/preneurcast037-the-self-indulgent-preneur-hierarchy/

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 07 Mar 2014 18:33:08 +0100 5ACCE67D-D367-4520-AB70-CAE15D1EDE50 Pete Williams and Dom Goucher In this show, Pete talks to Dr Jason Fox, author of The Game Changer. They discuss motivation, and how you can use the principles behind games to motivate yourself and others. They also talk about goal setting and measuring progress. no 1:16:32 24 128: SPIN Selling and the 7 Levers of Business http://preneurmarketing.com/preneurcast Pete and Dom discuss the principles in Neil Rackham’s SPIN Selling technique for making high-value sales, then they apply the the techniques to the 7 Levers of Business to show how you can benefit from them, whatever your product or service.

Pete has a couple of consulting/strategy session spots available - email support@preneurgroup.com for more details.

-= Win Stuff! =-
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices)

To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!

-= General Links =-

- Online
Get a copy of the 7 Levers Report - http://7leversreport.com
Ramit Sethis' Blog - http://www.iwillteachyoutoberich.com
Wufoo Forms - http://www.wufoo.com
SurveyMonkey Forms - http://www.surveymonkey.com

- Books
SPIN Selling - Neil Rackham
Audible - http://preneurmarketing.com/spinsellingaudio
Amazon - http://preneurmarketing.com/spinsellingbook

SPIN Selling Fieldbook - Neil Rackham
Amazon - http://preneurmarketing.com/spinsellingfbook

Flee 9-5: Get 6 - 7 Figures and Do What You Love by Ben Angel
Amazon - http://preneurmarketing.com/flee95book

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

Episode 126 - Clarity vs. Distraction - http://preneurmarketing.com/preneurcast/preneurcast126-clarity-and-distraction/

Episode 124 - 2013 Awards - http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/

Episode 116 - Who are your customers? - http://preneurmarketing.com/preneurcast/preneurcast116-who-are-your-customers/

Episode 95 - LinkedIn with Wayne Breitbarth - http://preneurmarketing.com/preneurcast/preneurcast095-conversation-with-wayne-breitbarth/

Episode 52 - 7 Levers Redux - http://preneurmarketing.com/preneurcast/preneurcast052-7-levers-of-business-redux/

Episode 37 - Preneur Hierarchy - http://preneurmarketing.com/preneurcast/preneurcast037-the-self-indulgent-preneur-hierarchy/

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 28 Feb 2014 18:05:23 +0100 5800903C-F6E3-4FEC-A3A1-A93B2796A214 Pete Williams and Dom Goucher Pete and Dom discuss the principles in Neil Rackham’s SPIN Selling technique for making high-value sales, then they apply the the techniques to the 7 Levers of Business to show how you can benefit from them, whatever your product or service. no 1:02:23 25 127: Getting Started with Jon Acuff http://preneurmarketing.com/preneurcast Pete talks to Jon Acuff, author of Quitter about his new book, Start: Punch Fear in the Face, Escape Average and Do Work That Matters. They talk about entrepreneurship, chasing your dreams, personal branding and many other topics.

-= Win Stuff! =-
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices)

To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!

-= General Links =-

- Online
Jon’s Blog - http://acuff.me

- Books
Start: Punch Fear in the Face, Escape Average and Do Work That Matters - Jon Acuff
Audible - http://preneurmarketing.com/startaudio
Amazon - http://preneurmarketing.com/startbook

Jab, Jab, Jab, Right Hook - Gary Vaynerchuk
Amazon - http://preneurmarketing.com/jjjrhbook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 21 Feb 2014 19:47:11 +0100 5B5B5506-B2EB-4AEA-A4C2-B299DC3B1661 Pete Williams and Dom Goucher Pete talks to Jon Acuff, author of "Quitter" about his new book, "Start: Punch Fear in the Face, Escape Average and Do Work That Matters”. They talk about entrepreneurship, chasing your dreams, personal branding and many other topics. no 1:06:49 26 126: Clarity and Distraction http://preneurmarketing.com/preneurcast This week, Pete and Dom discuss some of the lessons learned from Pete’s recent consulting sessions, and Pete highlights some interesting common issues that he identified after talking to many members of the Preneur Community one to one.

Pete has a couple of consulting/strategy session spots available - email support@preneurgroup.com for more details.

-= Win Stuff! =-
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices)

To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!

-= General Links =-

- Online
Pete's eBay Copywriting Article - http://preneurmarketing.com/essays/cluttered-chaos-smooth-cash-flow-just-7-days/

- Books
Fooled by Randomness - Nassim Taleb
Audible - http://preneurmarketing.com/randomnessaudio
Amazon - http://preneurmarketing.com/randomnessbook

Book Yourself Solid - Michael Port
Audible - http://preneurmarketing.com/booksolidaudio
Amazon - http://preneurmarketing.com/booksolidbook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

Episode 124 - 2013 Awards - http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/

Episode 058 - Serial vs Prallel - http://preneurmarketing.com/preneurcast/preneurcast058-serial-vs-parallel/

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 14 Feb 2014 19:23:12 +0100 03CA74EA-C737-4304-9406-A53DC982FF7D Pete Williams and Dom Goucher This week, Pete and Dom discuss some of the lessons learned from Pete’s recent consulting sessions, and Pete highlights some interesting common issues that he identified after talking to many members of the Preneur Community one to one. no 45:30 27 125: The Challenge of Indirect Marketing http://preneurmarketing.com/preneurcast Pete talks to Penny Elmslie of Xero Accounting Software about their recent marketing campaign, and about the unique challenges of marketing and selling via a community of resellers and parters rather than direct to the end customer.

-= Win Stuff! =-
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices)

To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!

-= General Links =-

- Online
Xero Accounting Software - http://www.xero.com

Pete's Post mentioning Xero's Ad Campaign - http://preneurmarketing.com/essays/xero-personal-alternatives/

- Books
Get Rich Slow - Sarah Riegelhuth
Amazon - http://preneurmarketing.com/getrichslowbook

Whole - Rethinking the Science of Nutrition
Audible - http://preneurmarketing.com/wholeaudio
Amazon - http://preneurmarketing.com/wholebook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

Episode 124 - 2013 Awards - http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/

Episode 121 - No Meat Athlete - http://preneurmarketing.com/preneurcast/preneurcast121-no-meat-athlete-with-matt-frazier/

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 07 Feb 2014 18:26:14 +0100 5DCD1C3A-2173-42F8-A361-DAF8268F0D45 Pete Williams and Dom Goucher Pete talks to Penny Elmslie of Xero Accounting Software about their recent marketing campaign, and about the unique challenges of marketing and selling via a community of resellers and parters rather than direct to the end customer. no 44:21 28 124: 2013 Awards http://preneurmarketing.com/preneurcast To start the year, Pete and Dom look back at 2013 and give awards to the things that made the most difference in their lives throughout the year. Follow along and see if you agree, or leave a comment if there's something you think they missed.

-= Win Stuff! =-
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices)

To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for this show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!

The 2013 Award Winners were:

-= Hardware =-
Adonit Jot Touch - http://preneurmarketing.com/prc2013adonitjottouch
MacBook Air - http://preneurmarketing.com/prc2013macbookair

-= Software =-
SelfControl App - http://preneurmarketing.com/prc2013selfcontrolapp
Evernote - http://preneurmarketing.com/prc2013evernote

Honourable Mention:
7 Minute Workout App - http://preneurmarketing.com/prc2013johnson7minuteapp

-= Books =-
Total Recall
Audible - http://preneurmarketing.com/prc2103totalrecallaudio
Amazon - http://preneurmarketing.com/prc2013totalrecallbook

SPIN Selling
Audible - http://preneurmarketing.com/prc2013spinsellingaudio
Amazon - http://preneurmarketing.com/prc2013spinsellingbook

Honourable Mentions
The One Thing - Gary Keller
Audible - http://preneurmarketing.com/prc2013theonethingaudio
Amazon - http://preneurmarketing.com/prc2013theonethingbook

Start: Punch Fear in the Face, Escape Average and Do Work that Matters - Jon Acuff
Audible - http://preneurmarketing.com/prc2013startaudio
Amazon - http://preneurmarketing.com/prc2013startbook

-= Services/Tools =-
LeadPages - http://www.preneurmarketing.com/LeadPages
Auphonic - http://auphonic.com

Honourable Mentions:
Asana - Project Management - http://asana.com
Satori - Coaching Sessions Booking Service - http://satoriapp.com
Xero - Business Accounting - http://Xero.com

-= People =-
Ryan Holiday
Adam (Dom's Nephew and Team Member)

Honourable Mentions:
Eli (Pete's Son)
James Altucher

-= Training Courses =-
iVideoHero Product - http://www.preneurmarketing.com/iVideoHero
Personal MBA - http://www.nightingale.com/products/personal-mba-masterclass/

Honourable Mentions:
Plant Based Nutrition Course - Cornell - http://www.ecornell.com/certificates/plant-based-nutrition/
Mind Body Green Course - http://www.mindbodygreen.com/course/the-ultimate-guide-to-plant-based-nutrition-with-rich-roll

-= General Links =-

Books:
No Meat Athlete
Amazon - http://preneurmarketing.com/nomeatathletebook

Fooling Houdini - Alex Stone
Audible - http://preneurmarketing.com/foolinghoudiniaudio
Amazon - http://preneurmarketing.com/foolinghoudinibook

- Online

No Meat Athlete site - http://www.nomeatathlete.com/

iVideoHero Post - http://preneurmarketing.com/online-marketing/how-i-saved-1204-yesterday-thanks-to-ivideohero/

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

Episode 121 - No Meat Athlete - http://preneurmarketing.com/preneurcast/preneurcast121-no-meat-athlete-with-matt-frazier/

Episode 113 - Josh Kaufman - http://preneurmarketing.com/preneurcast/preneurcast113-accelerated-learning-with-josh-kaufman/

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 31 Jan 2014 18:55:22 +0100 90672923-3058-4043-A07C-330209EDDB50 Pete Williams and Dom Goucher To start the year, Pete and Dom look back at 2013 and give awards to the things that made the most difference in their lives throughout the year. Follow along and see if you agree, or leave a comment if there's something you think they missed. no 1:06:11 29 123: End of Year Wrap Up http://preneurmarketing.com/preneurcast Pete and Dom wrap up the year with a brief message. Wishing you all Happy Holiday and a Prosperous New Year. See you all in 2014.

-= Win Stuff! =-
We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 27 Dec 2013 17:28:59 +0100 46E121F0-77EB-4471-9732-03E0D08142A7 Pete Williams and Dom Goucher Pete and Dom wrap up the year with a brief message. Wishing you all Happy Holiday and a Prosperous New Year. See you all in 2014. no 30 122: Achieving Your Goals with Matthew Michalewicz http://preneurmarketing.com/preneurcast Pete talks to Matthew Michalewicz, Serial Entrepreneur and author of Life in Half a Second. They discuss many topics, including the core premise of the Matthew’s new book, which is taking action to achieve your goals, in life and in business.

-= Win Stuff! =-
We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Online
http://www.michalewicz.com.au - Matthew's Web Site

- Books
Life in Half a Second - Matthew's Book

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 13 Dec 2013 18:31:56 +0100 D049A051-3977-4024-8799-B637CB55F74E Pete Williams and Dom Goucher Pete talks to Matthew Michalewicz, Serial Entrepreneur and author of Life in Half a Second. They discuss many topics, including the core premise of the Matthew’s new book, which is taking action to achieve your goals, in life and in business. no 31 121: No Meat Athlete with Matt Frazier http://preneurmarketing.com/preneurcast Pete talks to Matt Frazier, the man behind NoMeatAthlete.com, about how he got started and how he grew his following and his business over the past few years. There are important lessons here for everyone about starting small and the power of a community.

-= Win Stuff! =-
We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Online
http://www.nomeatathlete.com - Matt's Blog - No Meat Athlete

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 29 Nov 2013 18:08:11 +0100 B5B7E7BB-D34F-4803-AC95-3484FCE7B435 Pete Williams and Dom Goucher Pete talks to Matt Frazier, the man behind NoMeatAthlete.com, about how he got started and how he grew his following and his business over the past few years. There are important lessons here for everyone about starting small and the power of a community. no 32 120: Demand vs Automation http://preneurmarketing.com/preneurcast This week, Pete and Dom discuss the topic of automation. Specifically, they talk about when to start automating processes in your business, and when automation is a bad idea that could potentially damage your business.

-= Win Stuff! =-
We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Online
http://getinternetfamous.com - The Get Internet Famous Podcast

- Books
Billion Dollar Lessons - Paul B Carroll and Chunka Mui

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

Episode 052 - 7 Levers of Business Redux

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 15 Nov 2013 18:21:10 +0100 25DA4A10-F8AD-4FE9-AA7B-107C0A49A03F Pete Williams and Dom Goucher This week, Pete and Dom discuss the topic of automation. Specifically, they talk about when to start automating processes in your business, and when automation is a bad idea that could potentially damage your business. no 38:38 33 119: Getting Internet Famous http://preneurmarketing.com/preneurcast This week, we feature an interview Pete did with Alejandro Reyes of the Get Internet Famous podcast. Alejandro talks to Pete about the strategies and tactics people can use to enhance their profile in an online setting.

-= Win Stuff! =-
We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Online
http://getinternetfamous.com - The Get Internet Famous Podcast

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 08 Nov 2013 19:21:06 +0100 9BFFD33C-0D18-4DEB-889E-3C96980DC403 Pete Williams and Dom Goucher This week, we feature an interview Pete did with Alejandro Reyes of the Get Internet Famous podcast. Alejandro talks to Pete about the strategies and tactics people can use to enhance their profile in an online setting. no 36:03 34 118: Vision, Strategy and Tactics http://preneurmarketing.com/preneurcast In another Foundation Episode, Dom talks about Vision, Strategy and Tactics. He gives clear definitions for these popular (but often misunderstood) terms, explains how they fit into your business, and talks about the possible pitfalls of each one.

-= Win Stuff! =-
We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 01 Nov 2013 18:49:16 +0100 BC1B6DEC-1E24-4746-90D6-B50FCFE0FA46 Pete Williams and Dom Goucher In another Foundation Episode, Dom talks about Vision, Strategy and Tactics. He gives clear definitions for these popular (but often misunderstood) terms, explains how they fit into your business, and talks about the possible pitfalls of each one. no 31:58 35 117: Inside the Mind of Pete http://preneurmarketing.com/preneurcast This week we feature an interview Pete did with Alan Fawcett of the Infinite Pie podcast. Alan talks to Pete about how he got started, where he gets his ideas, and how he goes from idea to implementation.

-= Win Stuff! =-
We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Online
http://www.infinitepie.co.uk - The Infinite Pie Podcast

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 25 Oct 2013 18:04:48 +0200 2078779A-766B-41BC-87D8-65E1B5E46137 Pete Williams and Dom Goucher This week we feature an interview Pete did with Alan Fawcett of the Infinite Pie podcast. Alan talks to Pete about how he got started, where he gets his ideas, and how he goes from idea to implementation. no 1:02:59 36 116: Who Are Your Customers? http://preneurmarketing.com/preneurcast Dom presents another Foundation episode, this week talking about the importance of knowing who your customers are. This is put into the context of the 7 Levers of Business to show how some simple insights can help improve your profits.

-= Win Stuff! =-
We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Online
http://alexa.com - Website Statistics Service

http://wufoo.com - Quick and easy surveys and forms for your web site

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 18 Oct 2013 17:54:58 +0200 A669F872-C489-4561-8D87-4A7F5F0F649C Pete Williams and Dom Goucher Dom presents another Foundation episode, this week talking about the importance of knowing who your customers are. This is put into the context of the 7 Levers of Business to show how some simple insights can help improve your profits. no 34:50 37 115: Negotiation with Jenny Radcliffe http://preneurmarketing.com/preneurcast This week, Pete talks to Jenny Radcliffe, and expert in non-verbal communication, specifically when applied to negotiation and deception detection. They discuss how to effectively prepare for a negotiation, and some simple ways to spot a deception.

-= PRENEURCAST HAS MOVED =-

PreneurCast has a new home over at http://preneurmarketing.com

-= Win Stuff! =-
We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Books
Getting More - Stuart Diamond
Emotions Revealed - Paul Eckman
Spy the Lie - Philip Houston

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Online
http://jennyradcliffe.com - Jenny's Official Site

http://theaccidentalnegotiator.com/ - A blog on Sales Negotiation

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 11 Oct 2013 18:23:53 +0200 ABD4F2F8-5163-4742-9019-B5F0C617DC9D Pete Williams and Dom Goucher This week, Pete talks to Jenny Radcliffe, and expert in non-verbal communication, specifically when applied to negotiation and deception detection. They discuss how to effectively prepare for a negotiation, and some simple ways to spot a deception. no 1:06:05 38 114: The Most Important Skill In Business http://preneurmarketing.com/preneurcast This week, Pete and Dom discuss what is the most important skill to learn in any business, regardless of whether it is online or offline, and it's probably not what you think.

Take a look at Pete's PDF on this topic here:
http://preneurmarketing.com/business-building/know-important-skill-master-business/

-= PRENEURCAST HAS MOVED =-

PreneurCast has a new home over at http://www.preneurmarketing.com

-= Win Stuff! =-
We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Books
Contagious - Jonah Berger
The 4 Hour Work Week - Tim Ferriss

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Online

http://preneurmarketing.com/business-building/know-important-skill-master-business/ - Pete's PDF about the most important skill in business

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 04 Oct 2013 18:00:44 +0200 FEFFCC40-324B-4B7B-ACDF-CF7B61A0BCA6 Pete Williams and Dom Goucher This week, Pete and Dom discuss what is the most important skill to learn in any business, regardless of whether it is online or offline, and it's probably not what you think. no 47:47 39 113: Accelerated Learning with Josh Kaufman http://preneurmarketing.com/preneurcast This week, Pete talks with Josh Kaufman, author of The Personal MBA, about his new book The First 20 Hours - How to Learn Anything FAST. They discuss how to identify the core elements of any skill, and how to rapidly reach competency in any field.

-= PRENEURCAST HAS MOVED =-

PreneurCast has a new home over at http://preneurmarketing.com

-= Win Stuff! =-
We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Books

The First 20 Hours - Josh's latest book

The Personal MBA - Josh's Book on Business Success

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Online

http://first20hours.com/ - The site that accompanies Josh's Book

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 27 Sep 2013 18:34:07 +0200 5D963CF9-3616-4B04-837E-BAD044BEC7B6 Pete Williams and Dom Goucher This week, Pete talks with Josh Kaufman, author of The Personal MBA, about his new book The First 20 Hours - How to Learn Anything FAST. They discuss how to identify the core elements of any skill, and how to rapidly reach competency in any field. no 52:28 40 112: What Do You Do? http://preneurmarketing.com/preneurcast In another foundation episode, Dom talks about one of the basic mistakes many businesses make when marketing themselves: not being clear about what services or products they offer.

-= PRENEURCAST HAS MOVED =-

PreneurCast has a new home over at http://preneurmarketing.com

-= Win Stuff! =-
We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Books
You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes:

Episode 088 - Determination vs Discipline
Episode 089 - Valuing Your Time
Episode 090 - Investing in Yourself and Your Team
Episode 092 - Core Business
Episode 095 - LinkedIn with Wayne Breitbarth

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 20 Sep 2013 18:44:19 +0200 422973CF-D65A-4CB6-AAFA-F24C440EE32E Pete Williams and Dom Goucher In another foundation episode, Dom talks about one of the basic mistakes many businesses make when marketing themselves: not being clear about what services or products they offer. no 26:54 41 111: Leadership with Nicole Lipkin http://preneurmarketing.com/preneurcast Pete talks with Nicole Lipkin, author of What Keeps Leaders Up At Night, about the challenges of leadership. They talk about the qualities of a leader, whether you are a business owner or manager with staff, or an entrepreneur managing a remote team.

-= PRENEURCAST HAS MOVED =-

PreneurCast has a new home over at http://preneurmarketing.com

-= Win Stuff! =-
We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.

To enter our current competition, just visit: http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Books
What Keeps Leader Up At Night - Nicole Lipkin

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes:

Episode 103 - Staying Booked Solid with Michael Port

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 13 Sep 2013 18:05:49 +0200 9630D4B1-2F1F-4400-A684-98DCE872B23A Pete Williams and Dom Goucher Pete talks with Nicole Lipkin, author of What Keeps Leaders Up At Night, about the challenges of leadership. They talk about the qualities of a leader, whether you are a business owner or manager with staff, or an entrepreneur managing a remote team. no 52:05 42 110: Smart Social Media http://preneurmarketing.com/preneurcast Pete and Dom discuss their tips for using Social Media platforms (like Twitter, Facebook and YouTube) to promote yourself and your business, including tips on what not to do and why.

The main points covered in this show are:

* A definition of Social Media
* Go where the hungry crowd is
* The Marketing Symphony
* Social Media for you vs your brand
* Use and Mis-use of social media buttons

-= PRENEURCAST HAS MOVED =-

PreneurCast has a new home over at http://preneurmarketing.com

-= Links =-

- Books
Growth Hacker Marketing - Ryan Holiday

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Online

Dropbox - Awesome File Sharing platform

http://makingonlinevideo.com - Dom's new Digital Magazine

- Previous PreneurCast Episodes:
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

Episode 002 - The Marketing Symphony

-= Win Stuff! =-
We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.
To enter our current competition, just visit:

http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com
or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

]]> Fri, 06 Sep 2013 18:53:38 +0200 E3181717-2678-4ABD-9749-06DEF31B0F00 Pete Williams and Dom Goucher Pete and Dom discuss their tips for using Social Media platforms (like Twitter, Facebook and YouTube) to promote yourself and your business, including tips on what not to do and why. no 52:40 43 109: Starting Something Stupid with Richie Norton http://preneurmarketing.com/preneurcast This week, Pete talks to Richie Norton, author of The Power of Starting Something Stupid, about his book, and about getting the most from your life and your business by getting started and trying out your ideas.

-= PRENEURCAST HAS MOVED =-

PreneurCast has a new home over at http://preneurmarketing.com

-= Links =-

- Books
The Power of Starting Something Stupid - Richie Norton

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes:
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

-= Win Stuff! =-
We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.
To enter our current competition, just visit:

http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com
or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the http://preneurmarketing.com Web Site.

]]> Fri, 30 Aug 2013 18:20:32 +0200 0E6FDB4E-78A7-4478-99CA-D61B5442136B Pete Williams and Dom Goucher This week, Pete talks to Richie Norton, author of The Power of Starting Something Stupid, about his book, and about getting the most from your life and your business by getting started and trying out your ideas. no 38:46 44 108: Q&A Continued http://preneurmarketing.com/preneurcast This week, Pete and Dom finish off the Q&A Questions from Episode 100, their live Q&A session.

Questions covered in this episode include:
- Should I focus on promoting myself as a leader in the field, or promoting my business?
- How do we find the time to do everything and spend time with our families?
- Whens the most productive time to write copy?
- How do you get interviews with leaders in your market place?
- Whats the best way to grow an audience online quickly for a new product launch?
- What do you do when you realize you're in a rut and can't seem to get work done?

-= PRENEURCAST IS MOVING =-

Very soon, PreneurCast will have a new home over at http://preneurmarketing.com

-= Links =-

- Online
http://makingonlinevideo.com - Dom's new digital magazine (launch issue out soon)

- Books
Total Recall - Arnold Schwartzenegger

Bird by Bird - Annie Lamott

Outliers - Malcolm Gladwell

- Previous PreneurCast Episodes:
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

Episode 044 - Core vs Mechanics

Episode 092 - Core Business

Episode 063 - Joint Ventures

-= Win Stuff! =-
We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.
To enter our current competition, just visit:

http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com
or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the http://preneurmarketing.com Web Site.

]]> Fri, 23 Aug 2013 18:51:34 +0200 45C1682A-9C8B-4B7D-8EF1-36A1FB43803E Pete Williams and Dom Goucher This week, Pete and Dom finish off the Q&A Questions from Episode 100, their live Q&A session. no 1:19:20 45 107: Differentiation with Joanna Weibe of Copyhackers http://www.preneurmedia.tv This week, Dom talks to Joanna Weibe of Copyhackers about their latest eBook, The Startup Guide to Differentiation. They discuss why differentiating yourself or your business from your competition is important, and some quick tips to get you started.

Dom is also starting a 7 Day Challenge to create a Digital Magazine using Ed Dale's MagCast platform. You can follow along here:

http://www.preneurmarketing.com

You can find out more about Ed's Digital Publishing Blueprint here: http://www.preneurmarketing.com/magcast

-= Links =-

- Online:
http://copyhackers.com - The Copyhackers Site

- Books:
The Startup Guide to Differentiation - The new book from Copyhackers

Nudge - Richard Thaler

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes:
All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

-= Win Stuff! =-
We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.
To enter our current competition, just visit:

http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-=-
For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv
or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia.tv Web Site.

]]> Fri, 16 Aug 2013 18:32:54 +0200 CD24D619-A85D-4B89-AB5D-4729FAC8E8AD Pete Williams and Dom Goucher This week, Dom talks to Joanna Weibe of Copyhackers about their latest eBook, The Startup Guide to Differentiation. They discuss why differentiating yourself or your business from your competition is important, and some quick tips to get you started. no 1:36:30 46 106: Venue Theory with Ed Dale http://www.preneurmedia.tv In a special edition, Pete talks to Ed Dale about Venue Theory, and why you should be aware of this if you are trying to reach your customers with your marketing messages and information products. They also talk about Ed's MagCast Publishing Platform.

Ed is currently opening access to his Digital Magazine Publishing platform, MagCast, to the public. To find out more, take a look here:
http://www.preneurmarketing.com/magcast

-= Links =-

- Books:
How Music Works - David Byrne

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes:
All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

-= Win Stuff! =-
We are now regularly receiving copies of books from the authors we feature (and other goodies) to give away to PreneurCast listeners.
To enter our current competition, just visit:

http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-=-
For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv
or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia.tv Web Site.

]]> Fri, 09 Aug 2013 18:34:52 +0200 F751242F-44D0-4C27-A231-286C2A4C7EC3 Pete Williams and Dom Goucher In a special edition, Pete talks to Ed Dale about Venue Theory, and why you should be aware of this if you are trying to reach your customers with your marketing messages and information products. They also talk about Ed's MagCast Publishing Platform. no 46:36 47 105: Choose Yourself with James Altucher http://www.preneurmedia.tv This week, Pete talks to James Altucher, author of Choose Yourself. James talks about his very varied history, and how that helped him realise why it's important to look after yourself in order to be able to look after your business.

Pete also mentions Venue Theory, which is discussed in more detail in this video from Ed Dale:
http://www.preneurmarketing.com/VenueTheoryVideo

-= Links =-

- Books:

Choose Yourself - James Altucher

How Music Works - David Byrne

Born Standing Up - Steve Martin's Autobiography

You can try out a lot of these books in audio format with Audible:
http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

-= Win Stuff! =-

We are now regularly receiving copies of books from the authors we feature (and other goodies) to give away to PreneurCast listeners.

To enter our current competition, just visit:

http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia.tv Web Site.

]]> Fri, 02 Aug 2013 18:19:23 +0200 153E539E-5980-4073-9023-9274E10B3AF3 Pete Williams and Dom Goucher This week, Pete talks to James Altucher, author of Choose Yourself. James talks about his very varied history, and how that helped him realise why it's important to look after yourself in order to be able to look after your business. no 47:58 48 104: Summer Book Club http://www.preneurmedia.tv This week, Pete and Dom recommend some books to put on your reading list (especially if you are off on holiday). There are some old classics from Dom and some new suggestions from Pete, so there should be something for everyone.

-= Links =-

- Dom's Recommended Books:

The E-Myth Revisited - Michael E. Gerber

Built to Sell - John Warillow

The Lean Startup - Eric Ries

Pitch Anything - Oren Klaff

Book yourself Solid - Michael Port

- Pete's Recommended Books:

Influence - Robert Cialdini

Love Yourself Like Your Life Depends On It - Kamal Ravikant

The One Thing - Gary Keller

Money Secrets of the Rich - John Burley

The Magic of Thinking Big - David Schwartz

Born Standing Up - Steve Martin's Autobiography

You can try out a lot of these books in audio format with Audible:
http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Online

Pete's Conversation with John Warillow on PreneurMarketing.com

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

Episode 076 - Pete's Interview with Oren Klaff

Episode 088 - Foundations: Determination vs. Discipline

Episode 089 - Foundations: Valuing Your Time

Episode 090 - Foundations: Investing in Yourself and Your Team

-= Win Stuff! =-

We are now regularly receiving copies of books from the authors we feature (and other goodies) to give away to PreneurCast listeners.

To enter our current competition, just visit:

http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia.tv Web Site.

]]> Fri, 26 Jul 2013 11:23:11 +0200 B2A28D98-D8AC-4D7F-B351-EB8EE5469769 Pete Williams and Dom Goucher This week, Pete and Dom recommend some books to put on your reading list (especially if you are off on holiday). There are some old classics from Dom and some new suggestions from Pete, so there should be something for everyone. no 47:52 49 103: Staying Booked Solid with Michael Port http://www.preneurmedia.tv This week, Pete talks to Michael Port, author of Book Yourself Solid, and recently the Illustrated version of the same book. Among other topics, they discuss the importance of knowing your target market and of staying in touch with people.

-= Links =-

- Books

Book Yourself Solid Illustrated - Michael's Book

- Online

http://contactually.com/bys - Customer Relationship Manager tool based on the Book Yourself Solid strategy

http://audibletrial.com/preneurcast - Free trial with a free audio book download

http://preneurmarketing.com - Sign up to receive Pete's Audio book and get our weekly updates on cool stuff

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

Episode 052 - 7 Levers of Business Redux

-= Win Stuff! =-

We are now regularly receiving copies of books from the authors we feature (and other goodies) to give away to PreneurCast listeners.

To enter our current competition, just visit:

http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia.tv Web Site.

]]> Fri, 19 Jul 2013 19:27:40 +0200 CFA14EF7-D815-4C43-A841-D5918B9EF625 Pete Williams and Dom Goucher This week, Pete talks to Michael Port, author of Book Yourself Solid, and recently the Illustrated version of the same book. Among other topics, they discuss the importance of knowing your target market and of staying in touch with people. no 50:46 50 102: The Hard (But Important) Conversations http://www.preneurmedia.tv This week, Pete and Dom talk about the important conversations you need to have (and how to have them) with joint venture partners, business partners, your boss or your clients to make sure that everyone understands the important details of a deal.

-= Win Stuff! =-

We are now regularly receiving copies of books from the authors we feature (and other goodies) to give away to PreneurCast listeners.

To enter our current competition, just visit:

http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Online

http://audibletrial.com/preneurcast - Free trial with a free audio book download

http://preneurmarketing.com - Sign up to receive Pete's Audio book and get our weekly updates on cool stuff

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia.tv Web Site.

]]> Fri, 12 Jul 2013 18:01:02 +0200 AC4D126B-C5E1-4193-9FE6-5319D7193C97 Pete Williams and Dom Goucher This week, Pete and Dom talk about the important conversations you need to have (and how to have them) with joint venture partners, business partners, your boss or your clients to make sure that everyone understands the important details of a deal. no 42:40 51 101: Angel Investors and Raising Capital with Brian Cohen http://www.preneurmedia.tv This week, Pete talks to Brian Cohen, author of What Every Angel Investor Wants You To Know, about his book, and about what makes a business interesting to investors. There's some important lessons here for everyone, though.

-= Get a Discount on Brian's Book =-

We secured a discount for anyone wishing to buy a copy of Brian's book. Go to:

http://preneurmarketing.com/angelbook

And use the promo code: PRENEUR (This code is valid throughout July 2013)

-= Additional Bonus (We're trying something new) =-

You can win an invitation to our next, Members Only, Preneur Platinum Q&A Call.

Just send proof of purchase of Brian's book to support@preneurgroup.com, and we'll send you an invitation to the next scheduled call.

-= Win Stuff! =-

We are now regularly receiving copies of books from the authors we feature (and other goodies) to give away to PreneurCast listeners.

To enter our current competition, just visit:

http://www.preneurmarketing.com/win

Keep checking back for the latest competition and prizes!

-= Links =-

- Online

http://launch.it/ - Brian's Site for business promotion

http://www.noise.re/duction/genesis - Andy Jenkins and Mike Filsaime's Video Creation Course

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia.tv Web Site.

]]> Fri, 05 Jul 2013 18:05:04 +0200 3B809944-0DEB-4F34-BF1F-BBF406E51C40 Pete Williams and Dom Goucher This week, Pete talks to Brian Cohen, author of What Every Angel Investor Wants You To Know, about his book, and about what makes a business interesting to investors. There's some important lessons here for everyone, though. no 59:10 52 100: Live Q&A http://www.preneurmedia.tv To celebrate the 100th episode of the Podcast, Pete and Dom hosted a live Q&A session, and were joined by a whole host of PreneurCast listeners who asked their most pressing questions and got answers live on the call.

-= Win Stuff! =-
We are now regularly receiving copies of books from the authors we feature (and other goodies) to give away to PreneurCast listeners.

To enter our current competition, just visit:

http://www.preneurmarketing.com/win

-= Links =-

- Online

http://www.smartpassiveincome.com/ - Pat Flynn's Site
http://coffitivity.com/ - Coffee Shop Noise Generator
http://simplynoise.com/ - White Noise Generator

- Books

Start - Jon Acuff

- Gear
Shure SE215 In Ear Headphones

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 28 Jun 2013 18:53:23 +0200 C6DB1CEF-42C6-4A94-9ABB-2CC9FF4BC8B1 Pete Williams and Dom Goucher To celebrate the 100th episode of the Podcast, Pete and Dom hosted a live Q&A session, and were joined by a whole host of PreneurCast listeners who asked their most pressing questions and got answers live on the call. no 1:02:51 53 099: Conversation with Kourosh Dini http://www.preneurmedia.tv This week, Dom talks with Kourosh Dini, psychiatrist and author of Workflow - Beyond Productivity, about his new book. They take a behind-the-scenes look at optimal workflow, covering topics like defining tasks, managing focus, and mastery of a subject.

-= Be Part of Our 100th Show =-
Pete and Dom are planning to host a live Q&A session to celebrate the 100th edition of PreneurCast.

The proposed date and time is: Thursday 28th June 2013 at 17:30EST (22:30 in the UK)

Keep an eye on http://preneurmedia.tv for more details.

-= Win Stuff! =-
We are now regularly receiving copies of books from the authors we feature (and other goodies) to give away to PreneurCast listeners.

To enter our current competition, just visit:

http://www.preneurmarketing.com/win

-= Links =-

- Online

http://www.masteryinworkflow.com/ - The Web Site for Kourosh's new book
http://www.usingomnifocus.com/ - Kourosh's OmniFocus Book
http://www.kouroshdini.com/ - Kourosh's Blog

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 14 Jun 2013 18:17:11 +0200 9FE03608-5A8D-4012-8F13-2091DF020293 Pete Williams and Dom Goucher This week, Dom talks with Kourosh Dini, psychiatrist and author of Workflow - Beyond Productivity, about his new book. They take a behind-the-scenes look at optimal workflow, covering topics like defining tasks, managing focus, and mastery of a subject no 1:11:17 54 098: Conversation with Dan Norris of Inform.ly http://www.preneurmedia.tv Pete talks to Dan Norris, the creator of the Inform.ly service - an online data gathering and reporting service - about website and business metrics. They discuss useful and un-useful data, and talk about the lessons Dan learned in starting Inform.ly

-= Win Stuff! =-
We are now regularly receiving copies of books from the authors we feature (and other goodies) to give away to PreneurCast listeners.

To enter our current competition, just visit:

http://www.preneurmarketing.com/win

-= Links =-

- Online

http://inform.ly - Dan's service, and home of his blog and podcast too

- Books

The Lean Startup - Eric Reis

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

Episode 011 - Numbers

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 31 May 2013 18:33:58 +0200 CE19E1AE-DB51-456A-9B2E-7F281E8E39ED Pete Williams and Dom Goucher Pete talks to Dan Norris, the creator of the Inform.ly service - an online data gathering and reporting service - about website and business metrics. They discuss useful and un-useful data, and talk about the lessons Dan learned in starting inform.ly no 56:55 55 097: The Problem With Being An Expert http://www.preneurmedia.tv This week, Pete and Dom discuss the problems your clients might face if you forget that you have knowledge that they don't, and they give some simple tips on how you can help your clients to feel at ease with you and the products and services you provide.

-= Links =-

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

Episode 052 - 7 Levers of Business Redux

Episode 091 - If I Was A... Tradie

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 17 May 2013 19:44:38 +0200 8968DE49-4C29-42E0-99DE-6C4373950ADD Pete Williams and Dom Goucher This week, Pete and Dom discuss the problems your clients might face if you forget that you have knowledge that they don't, and they give some simple tips on how you can help your clients to feel at ease with you and the products and services you provide. no 42:22 56 096: Conversation with Trevor Young http://www.preneurmedia.tv Pete chats with Trevor Young, author of Micro Domination - a book about leveraging the power of the Internet and social media to build a personal brand and grow your business - and they talk about the importance of creating quality content in this process

-= WIN COPIES OF TREVOR'S BOOK =-
We've secured a few copies of Trevor's book to give away to PreneurCast listeners. Listen to this week's episode to find out how you can win a copy for yourself.

-= Links =-

- Online

http://microdominationbook.com/ - Trevor's site, dedicated to the book

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 03 May 2013 18:45:38 +0200 A336A5F4-8366-4F08-A9D8-9C0207EB0D49 Pete Williams and Dom Goucher Pete chats with Trevor Young, author of Micro Domination - a book about leveraging the power of the Internet and social media to build a personal brand and grow your business - and they talk about the importance of creating quality content in this process no 1:06:03 57 095: Conversation with Wayne Breitbarth http://www.preneurmedia.tv This week, Pete talks to Wayne Breitbarth, author of The Power Formula for LinkedIn Success. They discuss the benefits of using LinkedIn as a business owner and entrepreneur, and the basics of getting started. Plus, Wayne highlights some power features.

-= WIN COPIES OF WAYNE'S BOOK =-
We've secured a few copies of Wayne's book to give away to PreneurCast listeners. Listen to this week's episode to find out how you can win your own copy.

-= Links =-

- Online

http://www.powerformula.net/ - Wayne's site, dedicated to the book

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 19 Apr 2013 18:31:27 +0200 EFE279AC-35FB-4718-B371-40F7C28B3E98 Pete Williams and Dom Goucher This week, Pete talks to Wayne Breitbarth, author of The Power Formula for LinkedIn Success. They discuss the benefits of using LinkedIn as a business owner and entrepreneur, and the basics of getting started. Plus, Wayne highlights some power features. no 1:00:45 58 094: If I Was A… Yoga Teacher http://www.preneurmedia.tv Pete and Dom continue the If I Was… series with a discussion around Yoga Teachers and Yoga Studios, and how the 7 Levers of Business can be used as a framework to improve those specific kinds of businesses (or any other kind of business, really)

Let us know if you have any ideas for "If I Was…"

Drop us a line at preneurcast@preneurgroup.com if you'd like us to discuss your particular type of business in one of our "If I Was…" episodes.

-= Links =-

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

Episode 052 - 7 Levers of Business Redux

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 05 Apr 2013 18:15:04 +0200 1D189CEB-E487-42BC-B378-A77538DAD748 Pete Williams and Dom Goucher Pete and Dom continue the If I Was… series with a discussion around Yoga teachers and Yoga Studios, and how the 7 Levers of Business can be used as a framework to improve those specific kinds of businesses (or any other kind of business, really) no 50:50 59 093: Conversation with Heather Smith http://www.preneurmedia.tv Pete talks with Heather Smith, author of Learn Small Business Start-Up in 7 Days, and a certified Xero Accounting Software Consultant. They talk about the book, the main mistakes that people make when starting a small business, and how to avoid them.

As a special offer to Preneurcast listeners, Heather has offered a free basic setup of the Xero platform for anyone signing up to the service through her link (mention this podcast episode):

http://heathersmithsmallbusiness.com/xero/

Also, there is a signed copy of her new book, AND an invite to one of her Q&A sessions up for grabs. Details of how to enter are at the end of the episode.

-= Links =-

- Online

http://heathersmithsmallbusiness.com - Find out more about Heather Smith

http://www.xero.com/ - Online Accounting Software

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 22 Mar 2013 18:33:04 +0100 910F4FA3-CC43-49B2-850F-D7090FE68E02 Pete Williams and Dom Goucher Pete talks with Heather Smith, author of Learn Small Business Start-Up in 7 Days, and a certified Xero Accounting Software Consultant. They talk about the book, the main mistakes that people make when starting a small business, and how to avoid them no 41:32 60 092: Core Business http://www.preneurmedia.tv In this Episode, Dom continues the Foundations series. This time he talks about one of the most difficult challenges for a lot of small businesses: sticking to your Core Business. He talks about the reasons for doing this, and the benefits it can bring.

-= Links =-

- Books
Book Yourself Solid - Michael Port

Built to Sell - John Warrillow

- Online

http://www.ProfitHacks.com - ProfitHacks is Pete and Dom's course about Productivity, Business Efficiency, and Streamlining your work to increase your Profits

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

Episode 044 - Outsourcing: Mechanics vs Core Business

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 08 Mar 2013 18:51:49 +0100 13071714-32F9-42CC-8AD1-7E46E31AF2CC Pete Williams and Dom Goucher In this Episode, Dom continues the Foundations series - this time he talks about one of the most difficult challenges for a lot of small businesses: sticking to your Core Business. He talks about the reasons for doing this, and the benefits it can bring. no 31:40 61 091: If I Was A... Tradie http://www.preneurmedia.tv Pete's back, and he continues the If I Was… series by talking to Dom about how the 7 Levers of Business can be applied to tradespeople and the service industry. As always, this episode isn't just for people in those businesses, there's tips for everyone.

Let us know if you have any ideas for "If I Was…"

Drop us a line at preneurcast@preneurgroup.com if you'd like us to discuss your particular type of business in one of our "If I Was…" episodes.

-= Links =-

-= Online

www.websavvy.com.au - The site of Mike Rhodes, Google Adwords specialist

www.sendoutcards.com/7daytrial - Send Out Cards

-= Books

Spin Selling - Neil Rackham

Influence - Robert Cialdini

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

Episode 052 - 7 Levers of Business Redux

Episode 019 - Dead Bodies, Wedding Cakes and The Mirror Economy

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 22 Feb 2013 18:39:22 +0100 0198DF5E-F286-42FD-9EF4-5D302C4DFE71 Pete Williams and Dom Goucher Pete's back, and he continues the If I Was… series by talking to Dom about how the 7 Levers of Business can be applied to tradespeople and the service industry. As always, this episode isn't just for people in those businesses, there's tips for everyone. no 52:00 62 090: Investing in Yourself and Your Team http://www.preneurmedia.tv Continuing the Foundations series, in this episode Dom talks about investing in yourself - something that is overlooked by most entrepreneurs who are new to business. It's important to invest in yourself and your team to ensure the growth of your business

-= Links =-

- Online

http://www.ProfitHacks.com - ProfitHacks is our course about Productivity, Business Efficiency, and Hacking your way to Profits

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

Episode 006 - Pete's Reading List

Episode 010 - Masterminds

Episode 026 - Outsourcing

Episode 039 - How to Read A Book

Episode 070 - Lazy Marketing Redux

Episode 080 - Approaching Mentors

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 08 Feb 2013 18:35:26 +0100 CDBDDA69-1C3F-41C5-BB8F-66BFEE66CE96 Pete Williams and Dom Goucher Continuing the Foundations series, in this episode Dom talks about investing in yourself - something that is overlooked by most entrepreneurs who are new to business. It's important to invest in yourself and your team to ensure the growth of your business no 30:30 63 089: Valuing Your Time http://www.preneurmedia.tv Continuing the series on Foundations, in this episode Dom talks about valuing your time. This is both about making sure you make the most of your time, and get maximum leverage from it, and also about charging an appropriate amount for your services.

-= Links =-

- Online

http://davidseah.com David Seah's site about productivity

- Books

Brian Tracy on Amazon - Brian Tracy has written a huge number of books on the subject of time management and productivity

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

Episode 26 - Outsourcing

Episode 044 - Outsourcing: Core vs Mechanics

Episode 052 - The 7 Levers of Business Redux

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 25 Jan 2013 19:12:49 +0100 316DE6B9-F2FF-4646-971E-DFDF9CB44BBF Pete Williams and Dom Goucher Continuing the series on Foundations, in this episode Dom talks about valuing your time. This is both about making sure you make the most of your time, and get maximum leverage from it, and also about charging an appropriate amount for your services. no 38:26 64 088: Determination vs Discipline http://www.preneurmedia.tv Starting a new series on Foundations, in this episode Dom talks about the difference between Determination and Discipline, why determination has a dark side, and why you need discipline to truly succeed.

-= Links =-

- Books

Willpower - Roy F. Baumeister

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

Episode 052 - The 7 Levers of Business Redux

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 11 Jan 2013 18:21:50 +0100 51CB1C2A-22C5-4364-8567-9BE508385897 Pete Williams and Dom Goucher Starting a new series on Foundations, in this episode Dom talks about the difference between Determination and Discipline, why determination has a dark side, and why you need discipline to truly succeed. no 22:05 65 087: End of Year Awards 2012 http://www.preneurmedia.tv It's the end of another year, and time for Pete and Dom to run down the things that they were most impressed with this year. All the usual categories are covered: Books, Software, Hardware, Podcasts, Services, Courses, Blogs, plus some special mentions.

Categories:

- Books
Winner: Trust Me I'm Lying - Ryan Holiday
Mentions: 4 Hour Chef - Tim Ferris

- Software/App
Winner: Evernote - Digital Note-taking App
Mentions: MagCast - Digital Publishing Platform for Apple's Newsstand

- Hardware
Winner: Macbook Air + Elgato Turbo 264 HD - Great portable media production setup

- Podcast
Winner: Freakonomics - Fascinating insights into world economics
Mentions: Mixergy

- Course
Winner: Dan Kennedy - Over My Shoulder
Mentions: Accelerated Learning Techniques - Brian Tracy
Also: ProfitHacks!

- Service
Winner: Xero.com - Online accounting software solution
Mentions: IFTTT - Automatically trigger events based on online happenings

- Blog/Site
Winner: iwillteachyoutoberich.com - Ramit Sethi's site
Mentions: tuckermax.me , thriveforward.com , Fraser Speirs

- Event/Show
Experts Industry Association Event - San Diego

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Tue, 28 Feb 2012 18:34:26 +0100 051A8BF8-A691-40CF-B9D1-681DBA61F118 Pete Williams and Dom Goucher It's the end of another year, and time for Pete and Dom to run down the things that they were most impressed with this year. All the usual categories are covered: Books, Software, Hardware, Podcasts, Services, Courses, Blogs, plus some special mentions. no 45:51 66 086: Pete and Dom's Top 10 Tools http://www.preneurmedia.tv In response to a listener question, Pete and Dom discuss their top 10 tools - the ones they use every day to improve their efficiency and reduce friction in their businesses. There are hardware and software tools covered in this discussion.

Tools Mentioned:

Evernote - Archive and retrieve anything (text, photos and web page clippings are just a few examples)
Hazel - Automate tasks on your Mac
Passpack - Store your passwords online and share them securely with your team
1Password - Personal password manager for Mac, PC and Mobile devices
Skype - Make calls via the internet to landline and mobiles
Call Recorder - Record your Skype calls (Mac)
iPad - Great for mobile consumption and quick notes
iPhone - A great capture device that's always with you
TextExpander - Store commonly used blocks of text and insert them into documents by typing a few characters (Mac)
BusyCal - Connect your calendars to gather and share them with your team (Mac)

Special Mentions:
Dropbox - Powerful, frictionless file sharing via the cloud
Macbook Air - Powerful, lightweight mobile workstation
BugHerd - Great Bug Tracking tool for teams working on Web Sites

-= Links =-
- Books:
Getting Things Done - David Allen

- Online:
The Secret Weapon - A guide to Using Evernote for GTD

Mac Power Users Podcast - David Sparks and Katie Floyd on all things Mac

http://www.outdoorgearstore.com.au - Pete's Outdoor Gear Retail Store

http://www.outdoordeals.com.au - Pete's Daily Deals Site for Outdoor Gear

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 21 Dec 2012 18:30:26 +0100 B985F506-2523-4B4D-A5F0-808ED2587F8B Pete Williams and Dom Goucher In response to a listener question, Pete and Dom discuss their top 10 tools - the ones they use every day to improve their efficiency and reduce friction in their businesses. There are hardware and software tools covered in this dicsussion. no 45:34 67 085: If I Was A… Retail Store Owner http://www.preneurmedia.tv This is the first in a semi-regular series where Pete and Dom provide tips and ideas to improve the profit a particular kind of business by following the 7 Levers of Business framework. This week, they use the example of a Retail Store.

Let us know if you have any ideas for "If I Was…"

Drop us a line at preneurcast@preneurgroup.com if you'd like us to discuss your particular type of business in one of our "If I Was…" episodes.

-= Links =-

http://www.outdoorgearstore.com.au - Pete's Outdoor Gear Retail Store

http://www.outdoordeals.com.au - Pete's Daily Deals Site for Outdoor Gear

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

Episode 038 - How Pete Sold the MCG

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 14 Dec 2012 19:21:04 +0100 B91B36A6-07A4-45B6-A74A-CCCACB852EAF Pete Williams and Dom Goucher This is the first in a semi-regular series where Pete and Dom provide tips and ideas to improve the profit a particular kind of business by following the 7 Levers of Business framework. This week, they use the example of a Retail Store. no 46:22 68 084: 7 Levers of Internet Business http://www.preneurmedia.tv Pete and Dom revisit the 7 Levers of Business framework and focus on how to double the profit in an Online or Internet-Based business (selling Information Products or other digital goods), with lots of tips for improving each of the 7 Business areas.

- More Places to Find Preneurcast

You can now listen to Preneurcast over at Anthill Magazine's site: http://www.anthillonline.com.

Anthill have a great site with lots of articles for business and entrepreneurial types. Check it out.

-= Links =-

7 Levers Calculator - http://www.7leverscalculator.com

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

Episode 036 - Checklists, Frameworks and Action Plans

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 07 Dec 2012 18:14:14 +0100 646A5D8B-F5F6-4DA6-8B03-CB024FF78BFD Pete Williams and Dom Goucher Pete and Dom revisit the 7 Levers of Business framework and focus on how to double the profit in an Online or Internet-Based business (selling Information Products or other digital goods), with lots of tips for improving each of the 7 Business areas. no 50:40 69 083: Holiday Gift Guide http://www.preneurmedia.tv With the Holiday Season upon us, Pete and Dom give an eclectic run-down of their favourite gear, gadgets and software that have caught their eye. There's something here for all tastes and budgets!

-= Links =-

iCraze Laptop Stand - http://www.preneurmedia.tv/icraze

Macbook Air - http://www.preneurmedia.tv/macbookair

Doxy Portable Scanner - http://www.preneurmedia.tv/doxy

Elgato Turbo 264 HD Video Encoder - http://www.preneurmedia.tv/turbo264

BedPhones - http://www.preneurmedia.tv/bedphones

Shure Headphones - http://www.preneurmedia.tv/shure215s

iPod Shuffle - http://www.preneurmedia.tv/ipodshuffle

Apple TV - http://www.preneurmedia.tv/appletv

FitBit Fitness Monitor - http://www.preneurmedia.tv/fitbit

Panasonic GH3 Camera - http://www.preneurmedia.tv/gh3

Livescribe Pen with Wifi - http://www.preneurmedia.tv/livescribewifi

Dell 24" Monitor - http://www.preneurmedia.tv/2ndmonitor

Evernote Premium - http://www.preneurmedia.tv/evernotepremium

Screenflow 4 - http://www.preneurmedia.tv/screenflow

Audible Books Free Trial - http://www.preneurmedia.tv/audible

Amazon Prime Subscription - http://www.preneurmedia.tv/amazonprime

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 30 Nov 2012 18:31:54 +0100 E25AD681-6D42-403F-BC16-E14D6E0747A6 Pete Williams and Dom Goucher With the Holiday Season upon us, Pete and Dom give an eclectic run-down of their favourite gear, gadgets and software that have caught their eye. There's something here for all tastes and budgets! no 48:44 70 082: Approaching a Mentor http://www.preneurmedia.tv Hot on the heels of Pete's recent conversations with Robert Greene and Tim Ferriss, Pete and Dom discuss a core part of mastering any skill - eliciting the help of a mentor. Specifically, they discuss how best to first approach a potential mentor.

-= Links =-

- Books:

Mastery - Robert Greene

The 4 Hour Chef - Tim Ferriss

Think and Grow Rich - Napoleon Hill

-=-
For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 23 Nov 2012 18:44:45 +0100 BDF1F050-55D1-4F12-B868-733869EDBD85 Pete Williams and Dom Goucher Hot on the heels of Pete's recent conversations with Robert Greene and Tim Ferriss, Pete and Dom discuss a core part of mastering any skill - eliciting the help of a mentor. Specifically, they discuss how best to first approach a potential mentor. no 39:00 71 081: Conversation with Tim Ferriss http://www.preneurmedia.tv This week, Pete talks to multiple New York Times Best Selling Author, Angel Investor and all round superstar Tim Ferriss. Tim's new book, The 4 Hour Chef, is released this week, and Pete talks to Tim about the book and many other marketing-related topics.

As mentioned in their conversation, during the launch of the book Tim is offering a special deal. If you buy 3 print copies of the book and email a copy of the receipt to 3books@4hourchef.com, you will be invited to a private online event that Tim is hosting after the launch.

The Official site for the book is http://4hourchef.com - there are some great promotional materials for the book, and you can find out more about the launch competition.

-= Links =-

- Online:
http://4hourchef.com - The Official Site for the 4 Hour Chef Book

- Books:
The 4 Hour Chef - Tim Ferriss

-=-
For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 16 Nov 2012 19:33:36 +0100 2D4D64BE-133B-4F6B-BB6E-30EE97CAC3AF Pete Williams and Dom Goucher This week, Pete talks to multiple New York Times Best Selling Author, Angel Investor and all round superstar Tim Ferriss. Tim's new book, The 4 Hour Chef, is released this week, and Pete talks to Tim about the book and many other marketing-related topics. no 52:52 72 080: What if SEO Dies? http://www.preneurmedia.tv This episode was recorded during a live stream in Rich Schefren's Strategic Profits offices in Florida. Pete and Dom discuss the idea of what would you do if SEO died? How would you get traffic for your site and customers for your business?

-= Links =-

- Online:
http://profithacks.com - This episode was recorded during a livestream for the launch of ProfitHacks - the Product Pete created in partnership with Rich Schefren.

-=-
For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Thu, 08 Nov 2012 17:06:57 +0100 E18B5F54-5BA6-4B64-8EB2-0B2A5921632F Pete Williams and Dom Goucher This episode was recorded during a live stream in Rich Schefren's Strategic Profits offices in Florida. Pete and Dom discuss the idea of what would you do if SEO died? How would you get traffic for your site and customers for your business? no 21:24 73 079: Conversation with Robert Greene http://www.preneurmedia.tv Pete recently got early access to Mastery, the new book from Robert Greene, author of 48 Laws of Power, The 33 Strategies of War and The 50th Law - This week he talks with Robert about the new book, and and the paths people take to become a master.

Make sure you visit Robert's blog at http://powerseductionandwar.com - there are some pre-order bonuses for the book

-= Links =-

- Online:
http://powerseductionandwar.com - Robert's Blog

- Books:
Mastery - Robert Greene

-=-
For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 02 Nov 2012 18:51:08 +0100 40D45B70-DC0F-46C1-8F66-4C2AACBD0440 Pete Williams and Dom Goucher Pete recently got early access to Mastery, the new book from Robert Greene, author of 48 Laws of Power, The 33 Strategies of War and The 50th Law - This week he talks with Robert about the new book, and and the paths people take to become a master. no 50:50 74 078: Conversation with Ryan Holiday http://www.preneurmedia.tv This week, Pete talks with Ryan Holiday, author of Trust Me, I'm Lying, a fantastic look at PR and promotion in the modern age of blogs and social media. Ryan talks about the ideas behind the new book, which shows anyone how to promote using modern tools

-= Links =-

- Books:
Trust Me, I'm Lying - Ryan Holiday

- Online:
http://www.ryanholiday.net - Ryan's Site

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 26 Oct 2012 18:11:53 +0200 812CF740-7F18-482E-84BC-C2AB4288B28A Pete Williams and Dom Goucher This week, Pete talks with Ryan Holiday, author of Trust Me, I'm Lying, a fantastic look at PR and promotion in the modern age of blogs and social media. Ryan talks about the ideas behind the new book, which shows anyone how to promote using modern tools no 44:03 75 077: Conversation with Jordan Pine http://www.preneurmedia.tv This week, Pete talks to Jordan Pine, a specialist in short-form Direct Response Ads for TV. Jordan shares lots of tips with Pete about this fast-moving medium, and Direct Response marketing is applicable almost everywhere, so be ready to take notes.

-= Links =-

- Books:

My Life in Advertising - Claude Hopkins
Ogily on Advertising - David Ogilvy
Reality in Advertising - Rosser Reeves
Tested Advertising Methods - John Caples
Triggers - Joseph Sugarman
Salesman of the Century - Ron Popeil

- Online:
http://www.scimark.com - The site of Jordan's company, Scimark

http://scimark.blogspot.com.au - Jordan's blog, where he critiques Direct Response Ads from various products.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 19 Oct 2012 18:36:59 +0200 55FE977D-86A9-4B71-891A-5EF17FD0A24C Pete Williams and Dom Goucher This week, Pete talks to Jordan Pine, a specialist in short-form Direct Response Ads for TV. Jordan shares lots of tips with Pete about this fast-moving medium, and Direct Response marketing is applicable almost everywhere, so be ready to take notes. no 47:03 76 076: Interview with Oren Klaff http://www.preneurmedia.tv This week, Pete talks to Oren Klaff, author of Pitch Anything, a book we highly recommend to any business owner. They discuss pitching vs selling, and how pitching relates to all kinds of business, big or small, with lots of tips on making a good pitch

Pete and Oren will be holding a "Pitching" Webinar soon. Details are here: http://preneur.co/pitchanything

-= Links =-

- Books:
Pitch Anything - Oren Klaff

- Online:
http://pitchanything.com/ - The official site of the book

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 12 Oct 2012 18:46:50 +0200 88A573FE-C377-47F1-A886-D94198CAAA81 Pete Williams and Dom Goucher This week, Pete talks to Oren Klaff, author of Pitch Anything, a book we highly recommend to any business owner. They discuss pitching vs selling, and how pitching relates to all kinds of business, big or small, with lots of tips on making a good pitch no 49:17 77 075: The Cost of Doing Digital Business http://www.preneurmedia.tv Pete and Dom discuss the issue of people complaining that major companies like Apple and Amazon want a large share of revenue from authors or publishers of digital books, audio products or other digital media, and why this is the wrong perspective to take

-= Links =-

- PreneurCast Episodes:

These previous episodes were talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

PreneurCast Episode 19 - The Mirror Economy

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 05 Oct 2012 18:26:06 +0200 CFE54225-6C3B-44C4-9A0C-E314A20DCFC0 Pete Williams and Dom Goucher Pete and Dom discuss the issue of people complaining that major companies like Apple and Amazon want a large share of revenue from authors or publishers of digital books, audio products or other digital media, and why this is the wrong perspective to take no 46:35 78 074: Interview with Jack Delosa http://www.preneurmedia.tv This week, Pete talks with Jack Delosa, who supports entrepreneurs with his two main ventures The Entourage and MBE Education. They talk about the stages that every business goes through, and the challenges that entrepreneurs face in each of those stages

-= Links =-

PDF Download - Download Jack's Capital Raising White Paper, which has his Stage of Business Diagram inside

http://www.the-entourage.com.au/ - The Entourage

http://www.mbeeducation.com.au/ - MBE Education

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 28 Sep 2012 18:20:09 +0200 C591F237-B1D0-4E58-90DE-3966A5F3DCAC Pete Williams and Dom Goucher This week, Pete talks with Jack Delosa, who supports entrepreneurs with his two main ventures The Entourage and MBE Education. They talk about the stages that every business goes through, and the challenges that entrepreneurs face in each of those stages no 48:57 79 073: Interview with Valerie Khoo http://www.preneurmedia.tv This week, Pete talks to Valerie Khoo - A journalist and writer, Founder of the Sydney Writers Centre, and author of the book, Power Stories - the 8 Stories You Must Tell, which is about the use of storytelling in business to get your message across

-= Links =-

- Online:
http://powerstoriesbook.com/ - The Official Website for Valerie's Book

- Books:
Power Stories - The 8 Stories You Must Tell - Valerie Khoo

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 21 Sep 2012 18:45:18 +0200 8F3CE59D-A398-46EE-97F5-98F396993BEC Pete Williams and Dom Goucher This week, Pete talks to Valerie Khoo - A journalist and writer, Founder of the Sydney Writers Centre, and author of the book, Power Stories - the 8 Stories You Must Tell, which is about the use of storytelling in business to get your message across no 33:49 80 072: MQT - Money, Quality, Time http://www.preneurmedia.tv This week, Dom talks to Pete about the MQT rule - Money, Quality, Time - both in its traditional use, where you pick two to control, then you have to accept the effect on the third; But also, you need to be aware which of these is holding up your projects

Action Step: Think how your attitude to Money, Quality or Time is holding up a project, and then think how you can affect one or more of the three to move things forward.

-= Links =-

- Books:

Pete's book, Media Strategies for Internet Marketers is now available on Audible:

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

- Online:

http://www.7levers.com - The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area.

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, you can listen again over at http://preneurmedia.tv

PreneurCast Episode 44 - Mechanics vs Core Business

PreneurCast Episode 68 - Getting things done, not doing them yourself

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

]]> Fri, 14 Sep 2012 18:55:51 +0200 AA3DB067-3ABB-4BF3-AD6C-572BDCEE1551 Pete Williams and Dom Goucher This week, Dom talks to Pete about the MQT rule - Money, Quality, Time - both in its traditional use, where you pick two to control, then you have to accept the effect on the third; But also, you need to be aware which of these is holding up your projects no 38:21 81 071: Interview with Dale Beaumont http://www.preneurmedia.tv This week Pete interviews Dale Beaumont, one of Australia's leading business advisors, author of 16 books & creator of a business education program called "Business Blueprint". Dale shares some fantastic tips for raising your profile to improve business

-= Links =-

http://www.dalebeaumont.com/ - Dale's Personal Site

http://www.newrulesofbusiness.com.au/ - Dale's conference - The New Rules of Business

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 07 Sep 2012 22:42:14 +0200 69E4B1AB-8A9E-4230-AD4A-947B7E771E77 Pete Williams and Dom Goucher This week Pete interviews Dale Beaumont, one of Australia's leading business advisors, author of 16 books & creator of a business education program called "Business Blueprint". Dale shares some fantastic tips for raising your profile to improve business no 38:04 82 070: Lazy Marketing Redux http://www.preneurmedia.tv Pete and Dom discuss Lazy Marketing again, the idea that more and more people are starting businesses - because of the apparently easy path that the Internet provides - without following the tried and trusted lessons of basic marketing and business.

Action Step: Review our Business and Marketing Book List episode and start filling in any holes in your knowledge

-= Links =-

- Books:

The Secret Life of Houdini - William Kalush

- PreneurCast Episodes:

These previous episodes were talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

PreneurCast Episode 06 - The Reading List

- Special PreneurCast Listener Offers from our Sponsors:

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 31 Aug 2012 22:06:11 +0200 D5101E2D-01AB-4D2F-A48C-66553F993452 Pete Williams and Dom Goucher Pete and Dom discuss Lazy Marketing, the idea that more and more people are starting businesses - because of the apparently easy path that the Internet provides - without following the tried and trusted lessons of basic marketing and business. no 36:20 83 069: Interview with David Siteman Garland http://www.preneurmedia.tv This week, Pete managed to get an interview with David Siteman Garland, host of The Rise to the Top, the popular podcast for mediapreneurs. David and Pete talk about interviewing people, with lots of great tips for finding people to interview.

David has a course for people who want to create their own interview-based web show, and you can find out more at:

http://preneurmedia.tv/therise

Sign up there for 3 free lessons.

-= Links =-

http://www.therisetothetop.com/ - David's show, The Rise to the Top

http://preneurmedia.tv/therise - David's course, Create Awesome Interviews

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 24 Aug 2012 21:20:57 +0200 D6010C5B-BB42-4AC0-B793-CE3125585831 Pete Williams and Dom Goucher This week, Pete managed to get an interview with David Siteman Garland, host of The Rise to the Top, the popular podcast for mediapreneurs. David and Pete talk about interviewing people, with lots of great tips for finding people to interview. no 45:29 84 068: Getting things Done, But Not Doing Them Yourself http://www.preneurmedia.tv This week, Pete talks to Dom about how important it is to focus on the tasks in your business where you add most value, and handing off the rest to someone else. They also talk about the mindset you need to adopt to make this happen.

Action Step: Think about any things that you are doing in your business that take up your time but that you are not adding value to, and find someone to do them.

Action Step: Think about any upcoming projects and what the outcome and goal is, before you start.

-= Links =-

- Books:

Getting Things Done - David Allen

- Online:

http://eLance.com

htp://oDesk.com

http://www.7levers.com - The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area.

- PreneurCast Episodes:

These previous episodes were talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

PreneurCast Episode 44 - Core vs Mechanics

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Wed, 22 Aug 2012 12:51:18 +0200 AFA44D70-D63E-4595-BFF9-B463B8FC9E09 Pete Williams and Dom Goucher This week, Pete talks to Dom about how important it is to focus on the tasks in your business where you add most value, and handing off the rest to someone else. They also talk about the mindset you need to adopt to make this happen. no 29:18 85 067: Trust Based Selling http://www.preneurmedia.tv Pete interviews Ari Galper about Trust-Based Selling. The focus of the interview is traditional selling techniques, which will help you with both conversion of prospects and negotiation with suppliers, important pieces of the 7 Levers of Business strategy

-= Links =-

- Online:

http://www.unlockthegame.com/ - Ari's Web Site

http://www.7levers.com - The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 10 Aug 2012 19:48:49 +0200 F626F44B-ADBE-4F66-871D-5D6EFD6CAA41 Pete Williams & Dom Goucher Pete interviews Ari Galper about Trust-Based Selling. The focus of the interview is traditional selling techniques, which will help you with both conversion of prospects and negotiation with suppliers, important pieces of the 7 Levers of Business strategy no 46:07 86 066: Media Manipulation http://www.preneurmedia.tv This week, Pete talks to Dom about media manipulation - getting your story featured in various online and offline publications. They discuss and why this is an import strategy, and how you can leverage one piece of media exposure to get you the next one.

Action Step: Read Ryan Holiday's Book - Trust Me, I'm Lying

Action Step: Think about things that you are doing that are generating conversation in your community, then think how you can leverage that interest as proof.

-= Links =-

- Books:

Trust Me, I'm Lying - Ryan Holiday

- Online:

http://www.businessblueprint.com.au/ - Dale Beaumont's Business Blueprint Conference

http://www.goinganalogue.com/ - Pete's Offline Marketing Course, Going Analogue

http://www.7levers.com - The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area.

- PreneurCast Episodes:

These previous episodes were talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

PreneurCast Episode 45 - Dom interviews John Davy about business networking

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 03 Aug 2012 19:55:36 +0200 1D5DED72-8F98-4921-BCDE-AAA300DA882D Pete Williams & Dom Goucher This week, Pete talks to Dom about media manipulation - getting your story featured in various online and offline publications. They discuss and why this is an import strategy, and how you can leverage one piece of media exposure to get you the next one no 55:16 87 065: Scalability http://www.preneurmedia.tv This week, Pete and Dom discuss how you can prepare for and manage scaling your business. They talk about things you can do now to make sure that when you need to, your business can grow without pain.

Action Steps: Look at your business and see if you can identify a process or system that would fail if you doubled your number of clients overnight. Investigate ways to manage that situation through documentation, training, or redesigning the process.

-= Links =-

- Books:

The 48 Laws of Power - Robert Greene

The 50th Law - 50 Cent and Robert Greene

- Online:

Screensteps - Process Documentation Software

http://www.7levers.com - The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 27 Jul 2012 18:59:59 +0200 EB370791-F345-4D13-9599-8A5205AE5702 Pete Williams & Dom Goucher This week, Pete and Dom discuss how you can prepare for and manage scaling your business. They talk about things you can do now to make sure that when you need to, your business can grow without pain. no 47:09 88 064: Interview with Peter Shallard http://www.preneurmedia.tv This week, Pete Interviews Peter Shallard, "The Shrink for Entrepreneurs" and gets his thoughts on the psychology behind the problems a lot of people have with pricing. They also discuss procrastination and the role that coaching can play in overcoming it

-= Links =-

- Books:

No B.S. Marketing to the Affluent - Dan Kennedy

- Online:

http://www.petershallard.com/ - Peter's main web site

http://www.commitaction.com/ - Peter's new project to overcome procrastination

http://www.7levers.com - The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 20 Jul 2012 18:19:32 +0200 6589328A-3260-445A-8188-CF9543502133 Pete Williams & Dom Goucher This week, Pete Interviews Peter Shallard, "The Shrink for Entrepreneurs" and gets his thoughts on the psychology behind the problems a lot of people have with pricing. They also discuss procrastination and the role that coaching can play in overcoming it no 51:53 89 063: Partnerships and Joint Ventures http://www.preneurmedia.tv Partnerships and Joint Ventures are great ways of quickly adding new skills and resources to your business. Pete and Dom discuss the differences between them, and some ideas on how they can benefit different types of businesses.

Action Steps: Look for opportunities to create a Partnership or Joint Venture with someone who has a complementary skill or resource

-= Links =-

- Books:

Trust me, I'm Lying - Ryan Holiday

- Online:

http://www.7levers.com - The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 13 Jul 2012 18:07:47 +0200 EDCC45E1-A32B-452E-9175-13B40DD9A5E7 Pete Williams & Dom Goucher Partnerships and Joint Ventures are great ways of quickly adding new skills and resources to your business. Pete and Dom discuss the differences between them, and some ideas on how they can benefit different types of businesses. no 36:50 90 062: Continuity http://www.preneurmedia.tv Pete is back and on full form, and this week talks to Dom about Continuity - generating residual income from your business by setting up products and services that can be charged for automatically on a regular and repeating basis.

Action Steps: Work out a way to build continuity into your business

-= Links =-

- Online:

http://www.dollarshaveclub.com Dollar Shave club is a great example of a continuity service.

http://www.7levers.com The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area.

- PreneurCast Episodes:

These previous episodes were talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

PreneurCast Episode 37 - The Preneur Hierarchy

PreneurCast Episode 52 - 7 Levers of Business Redux

- Special PreneurCast Listener Offers from our Sponsors:

http://GetTranscribed.com - The transcription service we use for PreneurCast. Mention preneurcast and get 25% off your first order.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 06 Jul 2012 18:50:41 +0200 9AB6AE53-78FC-4497-BAEA-27E62C2897E6 Pete Williams & Dom Goucher Pete is back and on full form, and this week talks to Dom about Continuity - generating residual income from your business by setting up products and services that can be charged for automatically on a regular and repeating basis. no 45:38 91 061: Stick http://www.preneurmedia.tv This week, Pete and Dom talk about "stick" - ways to make sure your clients stick with you, and potentially buy from you again. They discuss things you can do both before and after the sale to ensure your customers are happy with you and your products.

Action Steps: If there is any kind of delay in the delivery of your product or service, put something in the transition to re-enforce the purchase decision.

-= Links =-

- Online:

http://www.7levers.com The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area.

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

PreneurCast Episode 37 - The Preneur Hierarchy

- Special PreneurCast Listener Offers from our Sponsors:

http://GetTranscribed.com - The transcription service we use for PreneurCast. Mention preneurcast and get 25% off your first order.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 29 Jun 2012 18:09:52 +0200 B6C1F17A-303A-4BEF-B70B-478061F1B0CE Pete Williams & Dom Goucher This week, Pete and Dom talk about "stick" - ways to make sure your clients stick with you, and potentially buy from you again. They discuss things you can do both before and after the sale to ensure your customers are happy with you and your products. no 44:18 92 060: Timing http://www.preneurmedia.tv Pete and Dom are back from Florida, and this week they talk about timing your marketing so that your message is in front of prospects at the time they are most receptive - both when they are about to buy and also after they have bought from you

Action Steps: Think about the various seasonal cycles or other forms of timing that occurs in your market place, and start planning your marketing to fit in with those events.

-= Links =-

- Online:

http://www.7levers.com The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area.

The Content Leverage System - The post on the Noble Samurai blog that Pete did about our publishing workflow

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

PreneurCast Episode 37 - The Preneur Hierarchy

- Special PreneurCast Listener Offers from our Sponsors:

http://GetTranscribed.com - The transcription service we use for PreneurCast. Mention preneurcast and get 25% off your first order.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

]]> Fri, 22 Jun 2012 18:50:22 +0200 7056DDE2-2FD3-4025-9C72-760EE3C62641 Pete Williams & Dom Goucher Pete and Dom are back from Florida, and this week they talk about timing your marketing so that your message is in front of prospects at the time they are most receptive - both when they are about to buy and also after they have bought from you no 46:36 93 059: Demonstrating To Your Clients This podcast was recorded during a LiveCast from Rich Schefren's offices in Florida. Pete talks to Rich about the importance of demonstrating things to your clients - how to give various types of proof of your ability or authority to your clients.

Action Steps: Make sure in your marketing material that you reference previous clients and jobs, to demonstrate your successes and abilities.

-= Links =-

- Online:
http://www.strategicprofits.com/ - Rich Schefren's site

- Books:
Made To Stick - Chip and Dan Heath

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

]]> Fri, 15 Jun 2012 02:37:34 +0200 9259F195-2871-446E-ACC2-5793DD94AE13 Pete Williams & Dom Goucher This podcast was recorded during a LiveCast from Rich Schefren's offices in Florida. Pete talks to Rich about the importance of demonstrating things to your clients - how to give various types of proof of your ability or authority to your clients. no 11:56 94 058: Serial vs Parallel This week Pete and Dom are in Florida visiting Rich Schefren at the Strategic Profits office. The topic of this week's show is Serial vs Parallel - focusing on projects one after the other so they get done, vs spreading your focus and getting nothing done

See Pete Live: At 6PM EST, Pete will be on a Live Stream broadcast with Rich Schefren, discussing productivity and workflow hacks. Go here to watch: http://www.strategicprofits.com/client-only-livestream/

Action Steps: Look at your list of projects and identify the one that is most important and focus on that for a period of time. Don't worry, your other projects will get addressed, but you'll get more done by focusing on one at a time.

-= Links =-

- Online:
http://www.strategicprofits.com/client-only-livestream/ - Pete and Rich Schefren Live

http://www.preneur.co/leverage-presentation - Pete's original Melbourne presentation

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

]]> Sat, 09 Jun 2012 00:12:56 +0200 DB87D7BF-17A9-4B69-9BE2-0C51259EABEE Pete Williams & Dom Goucher This week Pete and Dom are in Florida visiting Rich Schefren at the Strategic Profits office. The topic of this week's show is Serial vs Parallel - focusing on projects one after the other so they get done, vs spreading your focus and getting nothing done no 19:48 95 057: 7Levers.com is LIVE 7Levers.com is LIVE! In this special edition, Pete and Dom talk about the 7 Levers of Business Home Study Course, and also Preneur Platinum, the private members area where they hang out, give insider info and answer your questions about all things Preneur.

Sign Up For Our 7 Levers Home Study Course: The 7 Levers of Business Home Study Course is now live. Sign up today at http://www.7levers.com and get 2 months free access to our Preneur Platinum private members area.

NOTE: We've included 8 weeks of free access to our paid membership area at Preneur Platinum to make sure you get as much support from Pete and Dom and the Preneur Community as possible for your first run through the 7 Levers of Business. While you're inside, be sure to check out all the other cool stuff we're putting in there, like our over-the-shoulder series about how we produce our products and run our businesses, or submit your marketing piece or web site for a Spotlight so Pete and Dom can give you some hints and tips to improve it and help you pull one or more of those Levers.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

]]> Fri, 01 Jun 2012 17:56:13 +0200 D6796136-6AA9-4D2A-A2E6-861440E07503 Pete Williams & Dom Goucher 7Levers.com is LIVE! In this special edition, Pete and Dom talk about the 7 Levers of Business Home Study Course, and also Preneur Platinum, the private members area where they hang out, give insider info and answer your questions about all things Preneur no 27:26 96 056: Low Hanging Fruit This week, Pete and Dom discuss "Low Hanging Fruit" - things that everyone can try as a way to improve one or more of the Seven Levers of Business. There are lots of different tips and there should be something for everyone to implement and benefit from.

Action Steps: Try out one of the ideas Pete and Dom suggest in your business. Remember to measure the results!

Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Home Study Course soon. Sign up to be notified when it launches at http://www.7levers.com

-= Links =-

- Online:
http://preneurmedia.tv/oneshare - OneShare: A great idea for a different gift

http://ldmagazine.com - Get a copy of Pete and Dom's Digital Magazine on your iPad

http://magcastplatform.com - Find out more about the publishing platform behind LD Magazine

Managing your inbox: my email rules of engagement - Pete's article on managing the chaos of your inbox

- Books:

Finding Ultra - Rich Roll

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, you can listen again over at http://preneurmedia.tv

PreneurCast Episode 55 - Leakage

- Special PreneurCast Listener Offers from our Sponsors:

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

]]> Fri, 25 May 2012 20:30:17 +0200 D3C38CFB-FBCD-44C0-8E06-407C6339EC91 Pete Williams & Dom Goucher This week, Pete and Dom discuss "Low Hanging Fruit" - things that everyone can try as a way to improve one or more of the Seven Levers of Business. There are lots of different tips and there should be something for everyone to implement and benefit from. no 47:05 97 055: Leakage Pete and Dom discuss areas of your business where you might be letting things leak, and therefore losing effectiveness (and eventually profits). Using the 7 Levers as a framework, they identify and share some ways to stop some of the more common leaks.

Action Steps: Look for areas in your business where there might be leakage, and identify ways to stop it. Simple things like paying (or overpaying) for unnecessary services can make a big difference.

Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Training Course soon. Sign up for more information at http://www.7levers.com

-= Links =-

- Online:

http://ldmagazine.com - Get a copy of Pete and Dom's Digital Magazine on your iPad

http://magcastplatform.com - Find out more about the publishing platform behind LD Magazine

http://www.preneurmarketing.com/petes-businesses/preneur-community-survey-results/ - The results of Pete's recent survey on PreneurMarketing.com

- Books:

Pragmatic Thinking and Learning - Andy Hunt

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, you can listen again over at http://preneurmedia.tv

PreneurCast Episode 54 - Unfrequently Answered Questions - responses to some of the questions asked in the PreneurMarketing Survey

- Special PreneurCast Listener Offers from our Sponsors:

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

]]> Fri, 18 May 2012 18:09:23 +0200 57C1C179-2EC8-4D7D-9380-DF8E85635A0F Pete Williams & Dom Goucher Pete and Dom discuss areas of your business where you might be letting things leak, and therefore losing effectiveness (and eventually profits). Using the 7 Levers as a framework, they identify and share some ways to stop some of the more common leaks. no 1:02:40 98 054: Unfrequently Answered Questions - pt 1 Pete and Dom discuss the results of a recent Preneur Community survey on Pete's Blog at PreneurMarketing.com - Part of the survey was an opportunity to ask questions of Pete and Dom, and they try to answer the most common ones in this show.

Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Training Course soon. Sign up for more information at http://www.7levers.com

-= Links =-

- Online:

http://wufoo.com - Wufoo Forms

http://www.7levers.com - Pete and Dom's 7 Levers of Business Training Course

- Books:

Getting Things Done - David Allen

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

PreneurCast Episode 37 - The Preneur Hierarchy

PreneurCast Episode 44 - Mechanics vs Core Business

- Special PreneurCast Listener Offers from our Sponsors:

http://preneurmedia.tv/shoeboxed - Shoeboxed provides an online service to manage your bills, receipts business cards and other important documents.

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

]]> Fri, 11 May 2012 18:01:08 +0200 29F18E81-50E6-45D6-8617-3B98FC1718E3 Pete Williams & Dom Goucher Pete and Dom discuss the results of a recent Preneur Community survey on Pete's Blog at PreneurMarketing.com - Part of the survey was an opportunity to ask questions of Pete and Dom, and they try to answer the most common ones in this show. no 1:02:16 99 053: Unorthodoc - An Interview With Cory Annis Pete interviews Cory Annis, founder of Unorthodoc, a specialist medical practice for Entrepreneurs. They talk about the basics of staying healthy and Cory shares some tips on how busy people can eat well and stay effective throughout the day.

Action Steps: Make sure you are getting enough sleep as this is vital to maintaining your energy levels and staying healthy.

Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Training Course soon. Sign up for more information at http://www.7levers.com

-= Links =-

- Online:

http://unorthodoc.com - The Web Site of Cory Annis' medical service

http://www.7levers.com - Pete and Dom's 7 Levers of Business Training Course

- Special PreneurCast Listener Offers from our Sponsors:

http://preneurmedia.tv/shoeboxed - Shoeboxed provides an online service to manage your bills, receipts business cards and other important documents.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

]]> Fri, 04 May 2012 18:43:42 +0200 7CF87109-11A3-4EC6-AEC3-2EC5ED6926E4 Pete Williams & Dom Goucher Pete interviews Cory Annis, founder of Unorthodoc, a specialist medical practice for Entrepreneurs. They talk about the basics of staying healthy and Cory shares some tips on how busy people can eat well and stay effective throughout the day. no 45:42 100 052: 7 Levers of Business Redux This week Pete and Dom revisit the 7 Levers of Business, their framework for analysing and improving your business by focussing on the 7 primary elements of every business, then systematically working to improve each one by just 10% for a massive result

Action Steps: Review your business using the 7 levers as a framework, then put together a plan to increase each aspect by 10% over the coming weeks or months.

Sign Up For Our 7 Levers Training: Find out more about Pete and Dom's 7 Levers of Business Training Course available at http://www.7levers.com

-= Links =-

- Online:

http://www.7levers.com - Pete and Dom's 7 Levers of Business Training Course

http://www.7leverscalculator.com - The 7 Levers online calculator

- Special PreneurCast Listener Offers from our Sponsors:

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

]]> Fri, 27 Apr 2012 18:16:25 +0200 9D3D96AD-F0D5-49A1-A13E-7CCA2985FE0E Pete Williams & Dom Goucher This week Pete and Dom revisit the 7 Levers of Business, their framework for analysing and improving your business by focussing on the 7 primary elements of every business, then systematically working to improve each one by just 10% for a massive result no 51:58 101 051: Be a Video Boss Dom talks to Pete about Video, and how it can benefit every business, as a promotional tool, as a way of creating information products, or as a way of easily communicating with your team. They also discuss the re-launch of the Video Boss training course

Dom also makes a Special Offer to anyone buying the Video Boss course via the special Preneurcast link at http://www.preneur.co/videoboss

Action Steps: Review the examples we gave in this week's show, and see where video can improve communication in your business

Get Our Video Boss Bonus: Go to http://www.preneur.co/videoboss and follow our link there to sign up for some free training from the Video Boss himself, Andy Jenkins. When you buy the course through our link, you'll also get some awesome bonuses from Dom

-= Links =-

- Online:

http://www.preneur.co/videoboss - More info about Dom's Special Video Boss Bonus

http://www.youtube.com/preneurvideos - Pete's YouTube Channel

http://fourhourbody.com/ - Tim Ferriss' 4 Hour Body Promo Video

http://www.dollarshaveclub.com/ - Great "low quality" viral video

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

PreneurCast Episode 50 - Marketing Myths and Marketing Truths

- Special PreneurCast Listener Offers from our Sponsors:

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

]]> Fri, 20 Apr 2012 22:47:46 +0200 675280B5-F620-446C-AB4D-D908F481069E Pete Williams & Dom Goucher Dom talks to Pete about Video, and how it can benefit every business, as a promotional tool, as a way of creating information products, or as a way of easily communicating with your team. They also discuss the re-launch of the Video Boss training course no 1:03:19 102 050: Marketing Myths and Marketing Truths Pete and Dom discuss Marketing Myths: things people tell you to do or that you think you should do because someone else is doing it, and why they are not necessarily right for you. More importantly, they discuss how to make sure they are right for you.

Action Step: Review your business and marketing to see if you are "ticking boxes" or if you are implementing the right tactics in the right way, in keeping with your strategy.

-= Links =-

- Books:

Creating Innovators - Tony Wagner

Outliers - Malcolm Gladwell

In the Plex - Steven Levy

Steve Jobs - Walter Isaacson

4 Hour Work Week - Tim Ferriss

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

Episode 037 - Preneur Hierarchy

Episode 041 - Marketers Filters

- Special PreneurCast Listener Offers from our Sponsors:

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

]]> Fri, 13 Apr 2012 18:51:53 +0200 E792E1BE-C100-4797-A814-C667B4B60EFB Pete Williams & Dom Goucher Pete and Dom discuss Marketing Myths: things people tell you to do or that you think you should do because someone else is doing it, and why they are not necessarily right for you. More importantly, they discuss how to make sure they are right for you. no 53:22 103 049: Lazy Marketing This week, Dom and Pete discuss Lazy Marketing - not making the effort to send targeted, quality messages, or using technology to blast out marketing because it's "free", rather than using appropriate technology to enhance the message.

Action Step: Take stock of your current marketing, and make sure that you are not being lazy, either with your use of technology or your targeting. If this was 15 years ago, how would you achieve the same thing? Would it make you think more about targeting and content if it cost more to distribute and deliver?

Tech Tip: Take a look at the services mentioned and see if there's a way you can use them creatively to contact prospects and customers and stand out from your competitors

-= Links =-

- Online:

http://www.preneurmedia.tv/moocards - Moo Cards - Creative Business Stationary (Custom printed cards in small numbers)

https://www.sendoutcards.com/7daytrial/ - Send Out Cards - Personalized greetings Cards

- Books:

The Power of Storytelling - James Holtje

How to Win Friends and Influence People - Dale Carnegie

The Ultimate Sales Letter - Dan Kennedy

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

PreneurCast Episode 45 - Networking for Business

PreneurCast Episode 48 - Marketing Nouns and Marketing Verbs

- Special PreneurCast Listener Offers from our Sponsors:

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

]]> Fri, 06 Apr 2012 17:59:59 +0200 21EA9E68-5116-4381-B5AE-C1E0C945F2E4 This week, Dom and Pete discuss Lazy Marketing - not making the effort to send targeted, quality messages, or using technology to blast out marketing because it's "free", rather than using appropriate technology to enhance the message. no 48:54 104 048: Marketing Nouns and Marketing Verbs Pete talks to Dom about Marketing Nouns vs. Marketing Verbs - two ways to identify prospects and customers and to focus your marketing. By thinking about verbs (actions and states of being) as well as nouns (names), you can target your marketing even more

Action Step: Think about the nouns that describe your customers and prospects, then think about the verbs that describe the different states and actions for those nouns, and see if you can focus some of your marketing on those verbs.

-= Links =-

- PreneurCast Episodes:
These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 16 - The 7 Levers of Business

- Special PreneurCast Listener Offers from our Sponsors:
http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

]]> Fri, 30 Mar 2012 18:36:34 +0200 FAFBC396-2E8D-4845-BB91-348EF50F6287 Pete talks to Dom about Marketing Nouns vs. Marketing Verbs - two ways to identify prospects and customers and to focus your marketing. By thinking about verbs (actions and states of being) as well as nouns (names), you can target your marketing even more no 38:06 105 047: Pricing Pete's back, and this week the topic of discussion with Dom is pricing. Increasing your price is one of the 7 Levers of Business, so Pete introduces the concept of "price elasticity" and talks about 6 factors that can help you when putting your prices up.

Action Step: Next time you are reviewing Pricing as part of your 7 Levers review, use the 6 points that Pete mentions as a focus, and see if there is an opportunity to use one or more of them to justify a price increase.

-= Links =-

- PreneurCast Episodes:
These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 16 - The 7 Levers of Business

- Special PreneurCast Listener Offers from our Sponsors:
http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

]]> Fri, 23 Mar 2012 17:42:49 +0100 3BB44607-7FA2-4456-9911-6608B7167A2E Pete Williams & Dom Goucher Pete's back, and this week the topic of discussion with Dom is pricing. Increasing your price is one of the 7 levers of business, so Pete introduces the concept of "price elasticity" and talks about 6 factors that can help you when putting your prices up. no 52:50 106 046: Coaching in Business Dom talks to Robyn Logan of International Coach Academy about how Coaching can benefit Entrepreneurs. They discuss how a Coach can help you break through barriers and achieve your goals, and Robyn shares some Power Tools for listeners to try themselves.

Action Step: Try out some of Robyn's Power Tools for yourself to identify where you might be holding yourself back, and consider hiring a Coach to help you move forward.

-= Links =-

- Online
http://www.icoachacademy.com - International Coach Academy

http://www.coachfederation.org - International Coach Federation

- Books
The Now Habit - Neil Fiore

- Special PreneurCast Listener Offers from our Sponsors:
http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

]]> Fri, 16 Mar 2012 18:48:17 +0100 C6C84748-DEF8-4A0A-9513-8D09D77D91A9 Pete Williams & Dom Goucher Dom talks to Robyn Logan of International Coach Academy about how Coaching can benefit Entrepreneurs. They discuss how a Coach can help you break through barriers and achieve your goals, and Robyn shares some Power Tools for listeners to try themselves. no 57:18 107 045: Networking For Business Dom interviews John Davy, someone who has made a living from Networking: getting out there and meeting people and building a circle of contacts to share business opportunities with. John discusses the benefits and shares tips on how you can get started.

Action Step: Investigate networking groups, trade shows and conferences in your market where you might meet people and grow your circle of contacts, then attend some and get networking!

Tech Tip: Consider having short-run business cards printed specifically for an event

-= Links =-

- Special PreneurCast Listener Offers from our Sponsors:
http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

- Online
http://www.biznetworkguy.com - John Davy's brand new site

http://www.preneurmedia.tv/moocards - The Digital Print Service Dom uses to print his event-focused business cards

https://www.sendoutcards.com/7daytrial/ - Custom Greeting Cards to stay in touch

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

]]> Fri, 09 Mar 2012 18:48:01 +0100 E2ED3009-90CF-43A8-A7FA-DD4527336059 Pete Williams & Dom Goucher Dom interviews John Davy, someone who has made a living from Networking: getting out there and meeting people and building a circle of contacts to share business opportunities with. John discusses the benefits and shares tips on how you can get started. no 47:50 108 044: Outsourcing - Mechanics vs Core Business Outsourcing is a popular topic at the moment. This week, Pete and Dom talk about identifying tasks that can be outsourced, both in your own list of responsibilities and those of your staff, to improve effectiveness and profitability in your business.

Action Step: Look at your business and identify jobs or tasks that you or your team could outsource. Don't just look at whole projects, but look at the tasks that make up those projects

Tech Tip: Investigate software and systems that may help you automate some of your business processes

-= Links =-

- Special PreneurCast Listener Offers from our Sponsors:
http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book.

- Books
The E-Myth - Michael Gerber

Getting Things Done - Robert Allen

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

]]> Fri, 02 Mar 2012 18:08:17 +0100 52D6267E-DFA5-4F58-8C6B-24FD9F29221A Pete Williams & Dom Goucher Outsourcing is a popular topic at the moment. This week, Pete and Dom talk about identifying tasks that can be outsourced, both in your own list of responsibilities and those of your staff, to improve effectiveness and profitability in your business. no 44:53 109 043: Marketing Assets Inspired by a presentation given by Eugene Ware of Noble Samurai, Pete and Dom discuss Marketing Assets, the things in your business that bring you more traffic, improve your opt-ins and conversions, and affect other aspects of your profitability.

Action Step: Look at your business and identify your marketing assets. Understand how they are working for you, and how you can improve or add to them

Tech Tip: If you are collecting emails for a mailing list, try to segment them into those that have bought from you and those that haven't

-= Links =-

- Special PreneurCast Listener Offers from our Sponsors:
http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book.

- Books
Rich Dad Poor Dad - Robert Kiyosaki

- PreneurCast Episodes:
These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 16 - The 7 Levers of Business

PreneurCast Episode 37 - The Preneur Hierarchy

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

]]> Fri, 24 Feb 2012 18:26:51 +0100 92A6DD90-C9FA-40F0-A1F6-DBBA9F17CB4D Pete Williams & Dom Goucher Inspired by a presentation given by Eugene Ware of Noble Samurai, Pete and Dom discuss Marketing Assets, the things in your business that bring you more traffic, improve your opt-ins and conversions, and affect other aspects of your profitability. no 50:47 110 042: Branding is a By-Product Pete and Dom discuss branding, and Pete explains why branding and brand awareness should a by-product of the content or service you provide, rather than the focus of your marketing efforts, and that you should market your content or service not your brand.

Action Step: Look at your current marketing, and make sure that the focus is a call to action regarding your products or services, and that you talk about the benefits of your products or services as a reason to take action

-= Links =-

- Special PreneurCast Listener Offers from our Sponsors:
http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book.

- PreneurCast Episodes:
These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 37 - Pete and Dom discuss the Preneur Hierarchy

- Online Resources:

The Mac Power Users Podcast - David Sparks and Katie Floyd's excellent Mac-centric podcast

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

]]> Fri, 17 Feb 2012 18:01:00 +0100 91E6A831-986F-45FC-8E9C-CCFB162AEAB6 Pete Williams & Dom Goucher Pete and Dom discuss branding, and Pete explains why branding and brand awareness should a by-product of the content or service you provide, rather than the focus of your marketing efforts, and that you should market your content or service not your brand no 43:49 111 041: The Marketer's Filter Pete and Dom discuss the Marketers Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. Pete uses Cialdini's Influence factors and The Marketing Symphony as example frameworks to check against.

Action Step: Check if you are using tools like Twitter or Online Video effectively against the Marketing Symphony or Cialdini's Influence Factors

Tech Tip: If you are using online video, be sure to include your web address!

-= Links =-

- Special PreneurCast Listener Offers from our Sponsors:
http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book.

- PreneurCast Episodes:
These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 2 - Pete and Dom discuss the Marketing Symphony

- Online Resources:

The Content Leverage System - The post on the Noble Samurai blog that Pete did about our publishing workflow

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, please leave us a review on iTunes or the Web Site.

]]> Fri, 10 Feb 2012 17:17:46 +0100 10CB74C8-2785-4C90-812A-361CC9987750 Pete Williams & Dom Goucher Pete and Dom discuss the Marketers Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. Pete uses Cialdini's Influence factors and The Marketing Symphony as example frameworks to check against. no 46:28 112 040: Getting Publicity with Press Releases In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the "real world media" using Press Releases. Pete talks about his blueprint for writing press releases, and gives some tips for ways to make them stand out.

Take Away: Press Releases are easy to write and can get you a lot of free publicity locally, nationally and internationally.

Action Step: Sign up for HARO (Help A Reporter Out) at http://helpareporter.com (or one of the other services mentioned in the notes.

Tech Tip: If you are sending out Press Releases yourself, consider sending them via fax machine, as faxes are unusual and it will make your message stand out.

-= Links =-

- Special PreneurCast Listener Offers from our Sonsors:
http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book.

- Books:
This week, as we're all about the ReadItForMe service, there are no links, just a recommendation that you check out these books inside ReadItForMe

The Ultimate Press Release Swipe File - Pete's book including fill-in-the-blanks templates for great, attention-grabbing press releases

- PreneurCast Episodes:
These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 38 - How Pete Sold the MCG

- Online Resources:

http://www.prweb.com/ - PRWeb

http://www.aapmedianet.com.au/ - AAP MediaNet

http://helpareporter.com - HARO - Help a Reporter Out

http://www.reporterconnection.com/ - Reporter Connection

http://www.sourcebottle.com.au/ - Source Bottle

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

If you like what we're doing, leave us a review on iTunes.

]]> Fri, 03 Feb 2012 18:25:27 +0100 6C245E7A-25D2-4F72-A888-3BDDB210EEC3 Pete Williams & Dom Goucher In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the "real world media" using Press Releases. Pete talks about his blueprint for writing press releases, and gives some tips for ways to make them stand out. no 50:57 113 039: How to Read a Book This week, Pete and Dom talk to Steve Cunningham from ReadItForMe, and they find out how Steve goes about reading all the books inside ReadItForMe and how how takes notes and turns them into the reviews inside the service.

Take Away: Before reading any book, decide what you want to get out of it, and get an overview of the book before you start reading properly

Action Step: Visit http://ReadItFor.Me/preneurcast and sign up for your free trial to take advantage of our special listener offer

Tech Tip: If you are reading on a Kindle-based product, you can highlight sections and add notes for later reference. You can share these notes and you can subscribe to other people's notes.

-= Links =-

- Special PreneurCast Listener Offer:
http://ReadItFor.Me/preneurcast - Visit this special link for a PreneurCast listener offer at ReadItForMe

- Books:
This week, as we're all about the ReadItForMe service, there are no links, just a recommendation that you check out these books inside ReadItForMe

Breakthrough Rapid Reading
Multimedia Learning
Mindhacker
Moonwalking with Einstein

- PreneurCast Episodes:
These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 30 - Notetaking for Fun and Profit

- Online Resources:
http://www.preneurmarketing.com/productivity-hacks/hacking-the-amazon-kindle-for-crowdsourced-reading-speed-reading-stealing-ideas-every-day/ - Pete's Article about sharing notes on the Kindle platform
-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 27 Jan 2012 18:38:08 +0100 95C95F10-B082-4250-954C-1FA0A306A0B7 Pete Williams & Dom Goucher This week, Pete and Dom talk to Steve Cunningham from ReadItForMe, and they find out how Steve goes about reading all the books inside ReadItForMe and how how takes notes and turns them into the reviews inside the service. no 44:32 114 038: How Pete Sold the MCG This week, Pete and Dom go back in time and re-live Pete's first big business success - the time he sold the Melbourne Cricket Ground for $500! It's a great process to study, as it covers lots of topics they've talked about before, all in one project.

Take Away: Look for the opportunity (as Pete did) and take action

Action Step: Swipe and deploy Pete's process, or anyone else's by steeping through their sales funnels

Bonus Action Step: Get your free copy of Pete's audio book from http://preneurmarketing.com

Tech Tip: When signing up to mailing lists, use the youremail+swipe@gmail.com trick

-= Links =-

- PreneurCast Episodes:
These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 27 - Product Launches

PreneurCast Episode 37 - The Preneur Hierarchy

- Online Resources:
http://owntheg.com.au/ Pete's MCG Sales Site, built for the last launch

http://preneurmarketing.com - Pete's site, where you can sign up and receive a free audio copy of the How to Turn Your Million Dollar Idea Into a Reality book

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 20 Jan 2012 20:29:12 +0100 3467F814-69BE-4E7D-ABDD-2B0552AC61E7 Pete Williams & Dom Goucher This week, Pete and Dom go back in time and re-live Pete's first big business success - the time he sold the Melbourne Cricket Ground for $500! It's a great process to study, as it covers lots of topics they've talked about before, all in one project. no 46:35 115 037: Preneur Hierarchy Framework Following on from the Checklists and Frameworks Episode, Pete talks to Dom about one of his original frameworks, the Preneur Hierarchy, that guides the most productive use of your marketing efforts by identifying the different segments of any market

Action Step: Have a look at the Preneur Hierarchy diagram on http://www.preneurmedia.tv, and draw out your own version. Write out all of your current marketing activities, then put them into the Preneur Hierarchy to see if you are getting the most leverage for your efforts, or if there are opportunities to improve.

Bonus Action Step: Go back and listen to Episode 35 to find out how you can enter our competition and win some of Pete and Dom's favourite things from 2011

Tech Tip: Use an email autoresponder (like Aweber or MailChimp) to communicate with your existing customers

-= Links =-

- Online Resources:

http://www.scottbywater.com - Scott Bywater's site

http://JustReadItFor.me - Awesome service that publishes detailed business book reviews

http://www.preneurmarketing.com - Visit Pete's site and sign up to receive a free audio version of Pete's book, How To Turn Your Million Dollar Idea into a Reality

http://www.aweber.com - Email Autoresponder service

http://www.mailchimp.com - Email Autoresponder service

Preneurcast Episode 35 - listen to find out how to win Pete and Dom's favourite things

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

]]> Thu, 12 Jan 2012 18:17:53 +0100 2DD176DD-F1F9-48B5-B12B-D27B4FAE6FFA Pete Williams & Dom Goucher Following on from the Checklists and Frameworks Episode, Pete talks to Dom about one of his original frameworks, the Preneur Hierarchy, that guides the most productive use of your marketing efforts by identifying the different segments of any market no 40:06 116 036: Checklists, Frameworks and Action Plans In the first episode of 2012, Pete and Dom discuss the power of using Checklists and Frameworks in your business, and how you can use high-tech or low-tech solutions to make them work for you, whatever your business

Action Step: Identify a process in your business that could benefit from a checklist or framework and write out that checklist

Bonus Action Step: Go back listen to Episode 35 to find out how you can enter our competition and win some of our favourite things from 2011

Tech Tip: Use a simple tool like Powerpoint or Keynote to make your checklist look more interesting then either print it out or use the Export as Picture option to save it as an image that you can use as a desktop wallpaper image so that it's always available

-= Links =-

- Books:

The Checklist Manifesto - Atul Gawande [Buy on Amazon]

Pitch Anything - Oren Klaff [Buy on Amazon.com]

Moonwalking with Einstein - Joshua Foer [Buy on Amazon]

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 06 Jan 2012 18:09:40 +0100 668D2AF9-FAA1-446A-9DDD-BAE0063B7D1C Pete Williams & Dom Goucher In the first episode of 2012, Pete and Dom discuss the power of using Checklists and Frameworks in your business, and how you can use high-tech or low-tech solutions to make them work for you, whatever your business no 46:44 117 preneurcast035: Pete and Dom's Favourite Things In the last show of the year, Pete and Dom give something back to you, the listeners with a competition to win some of their favourite things from previous shows, and there are a few announcements about what's coming in 2012. Listen in to find out more.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 30 Dec 2011 19:45:11 +0100 CE7E772D-8596-4BA9-A0A8-0A5045ACCF85 Pete Williams & Dom Goucher In the last show of the year, Pete and Dom give something back to you, the listeners with a competition to win some of their favourite things from previous shows, and there are a few announcements about what's coming in 2012. Listen in to find out more. no 23:10 118 preneurcast034: 2011 Awards - The Shitweasels It's the end of the year (almost) and in this episode Pete and Dom discuss their 2011 Awards. Categories include: Books, Software, Hardware, Podcasts, Training Courses, Services and Blogs.

-= Links =-

- Books:
Built to Sell - John Warillow

Pitch Anything - Oren Klaff

- Software/App
Dropbox

Evernote

Zite (iPad)

- Hardware
Doxie Scanner

EyeFi Card

iPad

Livescribe Smartpen

- Podcast
I Love Marketing

Mac Power Users

- Course
Dan Kennedy's Influential Writing

Immediate Edge (there's a $1 trial right now!!)

- Service
http://www.shoeboxed.com/

http://JustReadItFor.me

- Blog/Site
http://www.noise.re/

http://www.macsparky.com/

http://www.fourhourworkweek.com/blog/

http://sethgodin.typepad.com/

http://www.marco.org/

- Documentary
Comedian - Jerry Seinfeld

-=-

For more information about Pete and Dom, visit us online at www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 23 Dec 2011 20:52:22 +0100 7D7774B3-E867-4F55-8A27-CC250541E1A6 Pete Williams & Dom Goucher It's the end of the year (almost) and in this episode Pete and Dom discuss their 2011 Awards. Categories include: Books, Software, Hardware, Podcasts, Training Courses, Services and Blogs. no 56:26 119 preneurcast033: Business Books for Beginners This week Pete and Dom discuss the top 5 books they would recommend to someone who was getting started in business.

-= Links =-

- Pete's Top 5 Business Books for Beginners:
Influence - Robert Cialdini
The Art of the Start - Guy Kawasaki (Based on Rules for Revolutionaries)
The Little Red Book of Selling - Jeffrey Gittomer
Guerilla Marketing - Jay Conrad Levinson
How to Turn Your Million Dollar Idea into Reality - Pete Williams (get this for free at http://preneurmarketing.com)

- Pete's Honourable Mentions
My Life in Advertising/Scientific Advertising - Claude Hopkins
Business Model Generation - Alexander Osterwalder

- Dom's Top 5 Business Books for Beginners:
The E-Myth - Michael E Gerber
Rework - Jason Fried
Built to Sell - John Warillow
Why We Buy - Paco Underhill
Pitch Anything - Oren Klaff

- Dom's Honourable Mentions
Flinch - Julien Smith

- Online Resources:

http://JustReadItFor.me - Awesome service that publishes detailed business book reviews

http://audible.com - Audio Book subscription service

-=-

For more information about Pete and Dom, visit us online at www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 16 Dec 2011 17:20:36 +0100 91CA01DE-6C20-4D4A-B4B2-E499EC2E7D94 Pete Williams & Dom Goucher This week Pete and Dom discuss the top 5 books they would recommend to someone who was getting started in business. no 56:52 120 preneurcast032: Minimum Viable Product Pete's back from his Ironman race and, while he recovers, this week Dom takes the lead to talk about the idea of Minimum Viable Product and, more importantly, the JFDI methodology.

-= Links =-

- Books:

The Lean Startup - Eric Reis

4 Hour Work Week - Tim Ferriss

4 Hour Body - Tim Ferriss

Go For No - Andrea Waltz and Richard Fenton

- Online Resources:

http://www.preneurmarketing.com/challenge - The Challenge - Free Internet Marketing Training

http://preneurmedia.tv/hostgator - Get your domains set up with hosting and get a site put on them

http://www.noblesamurai.com/blog/ - Pete and Dave's free Outsourcing training is available on the Noble Samurai Blog (including Pete's Content Leverage Workflow)

-=-

For more information about Pete and Dom, visit us online at www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 09 Dec 2011 19:18:49 +0100 00F378F3-8F20-4612-8A10-2CA4FAAB15C1 Pete Williams & Dom Goucher Pete's back from his Ironman race and, while he recovers, this week Dom takes the lead to talk about the idea of Minimum Viable Product and, more importantly, the JFDI methodology. no 24:16 121 preneurcast031: Zero Based Thinking It's finally time for Pete's Ironman Triathlon race this week. But before he undertakes that challenge he talks to Dom about Zero Based Thinking, and how it can help in many different areas of business and life in general.

-= Links =-

- Online Resources:

http://7levers.com/ - Register your interest for the next 7 Levers Mastermind Group

http://www.7LeversCalculator.com - Don't forget the awesome online tool to help you see the effect of improving your figures for each of the 7 Levers of Business. Created by Preneurcast listener Lee Turner (@leeturner)

http://flippa.com - Flippa - the Web Site buying and Selling Marketplace

http://preneurmedia.tv/hostgator - Get your domains set up with hosting and get a site put on them

http://preneurmedia.tv/dominiche - Ed Dale's latest course on Buying and Selling Web Sites

http://www.noblesamurai.com/blog/ - Pete and Dave's free Outsourcing training is available on the Noble Samurai Blog

-=-

For more information about Pete and Dom, visit us online at www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 02 Dec 2011 20:56:01 +0100 5FFD104F-B797-4A77-BDB9-9BFB71CBFD8B Pete Williams & Dom Goucher It's finally time for Pete's Ironman Triathlon race this week. But before he undertakes that challenge he talks to Dom about Zero Based Thinking, and how it can help in many different areas of business and life in general. no 45:55 122 preneurcast030: Note Taking for Fun and Profit This week, Pete and Dom delve into the world of note taking and discuss the merits of Evernote as a place to file your reference materials, among other cool tricks and tools for capturing information.

-= Links =-

- Books Mentioned:

Getting Things Done - David Allen

MindHacker - Ron Hale-Evans, Marty Hale-Evans

Pragmatic Thinking and Learning - Andy Hunt

- Other Links:

noise.re/duction - Pete's Weekly newsletter of cool stuff

Evernote.com - Store everything online

IFTTT.com - IF This Then That service

]]> Fri, 25 Nov 2011 17:43:00 +0100 FF90CAE5-4BF3-4E16-94B0-44F995CB8B8A Pete Williams & Dom Goucher This week, Pete and Dom delve into the world of note taking and discuss the merits of Evernote as a place to file your reference materials, among other cool tricks and tools for capturing information. no 51:14 123 preneurcast029: Positive Constraints This week, Pete and Dom discuss positive constraints - what they are and how they can help you focus, be more productive and achieve your goals.

-= Links =-

- Books Mentioned:

Flow: The Psychology of Optimal Experience - Mihaly Csikszentmihalyi

Influence - Robert Cialdini

Pragmatic Thinking and Learning - Andy Hunt

- Other Links:

http://www.7LeversCalculator.com - Don't forget the awesome online tool to help you see the effect of improving your figures for each of the 7 Levers of Business. Created by Preneurcast listener Lee Turner (@leeturner)

-=-

For more information about Pete and Dom, visit us online at www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 18 Nov 2011 17:25:53 +0100 94623EC1-6674-4057-B787-30F956F24858 Pete Williams and Dom Goucher This week, Pete and Dom discuss positive constraints - what they are and how they can help you focus, be more productive and achieve your goals. no 39:53 124 preneurcast028: Learn to Use The Tools You've Got Pete and Dom announce PreneurMedia.tv, the new site for the Podcast, and they discuss the book Pragmatic Thinking and Learning. They focus on the idea of learning more about the tools you use every day as a simple way to improve your overall efficiency.

-= Links =-

- Web Links:

http://preneurmedia.tv - PreneurMedia.TV - the New Home of Preneurcast

http://www.screencastsonline.com - Screencasts Online - Excellent resource for finding out about new and existing Mac Software

- Books Mentioned:

Pragmatic Thinking and Learning

-=-

For more information, visit us online at www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 11 Nov 2011 17:10:55 +0100 CEDAA5D0-C160-47C6-B1D8-4F9FBE0885CC Pete Williams and Dom Goucher Pete and Dom announce PreneurMedia.tv, the new site for the Podcast, and they discuss the book Pragmatic Thinking and Learning. They focus on the idea of learning more about the tools you use every day as a simple way to improve your overall efficiency. no 52:17 125 preneurcast027: Product Launches Product Launches have become very popular in recent years in the Internet Marketing community. This week Pete and Dom discuss Product Launches for both online and offline businesses, with the example of Pete's relaunch of Selling the MCG.

-= Links =-

- Books Mentioned:

Influence - Robert Cialdini

- Other Links:

http://www.preneurmarketing.com/productlaunches - Jeff Walker's Product Launch Formula

http://owntheg.com - Pete's site selling Melbourne Cricket Ground Memorabilia

http://preneurmarketing.com/mcgswipe - Case study of how Pete re-launched his MCG site

http://www.7LeversCalculator.com - Don't forget the awesome online tool to help you see the effect of improving your figures for each of the 7 Levers of Business. Created by Preneurcast listener Lee Turner (@leeturner)

-=-

For more information, visit us online at www.preneurmedia.tv

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 04 Nov 2011 18:46:11 +0100 6C965C15-181A-4B8A-9C4F-756B4539CE72 Product Launches have become very popular in recent years in the Internet Marketing community. This week Pete and Dom discuss Product Launches for both online and offline businesses, with the example of Pete's relaunch of Selling the MCG. no 51:14 126 preneurcast026: Outsourcing Outsourcing is the topic of this week's discussion between Pete and Dom. They talk about why, what and how you should outsource, and Pete shares some tips on how he manages his outsourcers to get optimum results.

Links:

4 Hour Work Week - Tim Ferriss [Book]

The E-Myth - Michael Gerber [Book]

Livescribe Echo Pen - Digital recording of drawings and audio

http://www.editme.com/ - Editme Work Wiki

Wordpress Wiki Theme - At ThemeForest

http://www.bluemangolearning.com/screensteps/ - Screensteps documentation system

preneurmarketing.com/challenge - The Challenge - free internet marketing training

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 28 Oct 2011 21:23:24 +0200 91C19ED8-B26F-4B9C-B1F8-3869A08DCA20 Pete Williams and Dom Goucher Outsourcing is the topic of this week's discussion between Pete and Dom. They talk about why, what and how you should outsource, and Pete shares some tips on how he manages his outsourcers to get optimum results. no 43:32 127 preneurcast025: Getting Things Done with Omnifocus This week Pete and Dom discuss the Getting Things Done system for time and project management, and discuss Omnifocus, their favourite Mac based tool for implementing this system.

Links:

Getting Things Done - David Allen [Book]

http://usingomnifocus.com/ - Creating Flow with Omnifocus - Kourosh Dini's eBook about using Omnifocus

http://www.7LeversCalculator.com - Don't forget the awesome online tool to help you see the effect of improving your figures for each of the 7 Levers of Business. Created by Preneurcast listener Lee Turner (@leeturner)

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 21 Oct 2011 19:36:14 +0200 47A57D1A-8697-4B5A-B38C-D7B858FA4F9A Pete Williams and Dom Goucher This week Pete and Dom discuss the Getting Things Done system for time and project management, and discuss Omnifocus, their favourite Mac based tool for implementing this system. no 53:33 128 preneurcast024: The One Without Dom In this shorter episode (Dom is on vacation), Pete recaps some of his free resources and unveils the 7LeversCalculator.com, created by Lee Turner. He also announces a mastermind group especially to get people moving with the 7 Levers of Business.

To apply for the mastermind group, email support@preneurgroup.com with the subject "7 Levers Mastermind".

Links:

http://noise.re/duction - Pete's weekly email, cutting through the noise and giving you the top posts, videos and tools of the week.

http://www.preneurmarketing.com - Visit Pete's site and sign up to receive a free copy

http://www.7LeversCalculator.com - Online tool to help you see the effect of improving your figures for each of the 7 Levers of Business. Created by Preneurcast listener Lee Turner (@leeturner)

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 14 Oct 2011 14:53:25 +0200 22EDBB25-D559-4D7C-8F83-895DC99A35E0 Pete Williams and Dom Goucher In this shorter episode (Dom is on vacation), Pete recaps some of his free resources and unveils the 7LeversCalculator.com, created by Lee Turner. He also announces a mastermind group especially to get people moving with the 7 Levers of Business. no 12:52 129 preneurcast023: Steve Jobs and His Gifts to Consumers Pete and Dom remember Steve Jobs and his many contributions to modern life, including the incredible devices we now use to consume information wherever we may be. Pete also gives some tips on how he manages to consume all the information he does.

Links:

Moonwalking with Einstein - Joshua Foer

Speed Reading - Tony Buzan

www.eyercize.com - Online Speed Reading Tool

www.noise.re/duction - Pete's weekly curated links.

www.preneurmarketing.com - Sign up for Noise Reduction here

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 07 Oct 2011 12:06:46 +0200 0F7BFECF-DA81-41C9-B82D-56A8BE4BE1EE Pete Williams and Dom Goucher Pete and Dom remember Steve Jobs and his many contributions to modern life, including the incredible devices we now use to consume information wherever we may be. Pete also gives some tips on how he manages to consume all the information he does. no 51:42 130 preneurcast022: Questions, Questions, Questions This week, Pete asks Dom (and everyone else) the top 9 questions he asks himself every day to make sure he and his businesses are on track.

Links:

http://www.schoolofthinking.org/ - Michael Hewitt Gleason's Site (where you can download a free copy of his book, Wombat Selling)

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 30 Sep 2011 19:56:05 +0200 81069C1B-6969-4FB7-A276-4042BBA542D6 Pete Williams and Dom Goucher This week, Pete asks Dom (and everyone else) the top 9 questions he asks himself every day to make sure he and his businesses are on track. no 45:23 131 preneurcast021: The Most Productive Episode Yet This week, Pete and Dom try a radical experiment in Productivity. If you join in, Pete guarantees that what he suggests will improve your productivity immediately.

Links:

Do The Work - Steven Pressfield

http://en.wikipedia.org/wiki/Mozart_effect - Wikipedia - The Mozart Effect

http://lifehacker.com/5365012/the-best-sounds-for-getting-work-done - LifeHacker Article

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 23 Sep 2011 14:58:30 +0200 E6D423B5-9240-4E6A-B0AC-58354D943A04 Pete Williams and Dom Goucher This week, Pete and Dom try a radical experiment in Productivity. If you join in, Pete guarantees that what he suggests will improve your productivity immediately. no 39:04 132 preneurcast020: Performing Triage on Your Business In their 20th episode, Pete and Dom discuss how to assess where your business needs help most by performing triage on it, using the concept of the 7 Levers to guide you.

Links:

Moonwalking With Einstein - Joshua Foer

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 16 Sep 2011 19:14:22 +0200 5137A2A5-FC22-4893-B2F4-750BCC4B647C Pete Williams and Dom Goucher In their 20th episode, Pete and Dom discuss how to assess where your business needs help most by performing triage on it, using the concept of the 7 Levers to guide you. no 43:25 133 preneurcast019: Dead Bodies, Wedding Cakes and The Mirror Economy This week, Pete talks to Dom about a very different night out, before digging into the topic of Trade Exchanges, and the concept of the Mirror Economy.

Links:

www.bartercard.com - An example of a Trade Exchange

www.preneurmarketing.com - Visit Pete's blog and sign up to the mailing list to receive a free copy of his audiobook where there is a whole chapter on Trade Exchanges.

-=-

Please leave a comment on the iTunes store!

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 09 Sep 2011 20:15:34 +0200 E2ECE4E5-1A05-42E9-98F9-5B3CF4AD3BC4 Pete Williams and Dom Goucher no 50:47 134 preneurcast018: The Challenge - How to Earn a Dollar Online In a special early edition, Pete and Dom talk about The Challenge, a totally free online course taking people through the basics of starting a business online, and they talk about the core principle behind it all, the Symphony of Four Parts.

Links:

preneurmarketing.com/challenge - The Challenge

Go For No - Andrea Waltz and Richard Fenton

-=-

Please leave a comment on the iTunes store!

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Thu, 01 Sep 2011 20:30:07 +0200 9D4B451E-D8D6-4EA4-B1A1-48175EB53C33 Pete Williams and Dom Goucher In a special early edition, Pete and Dom talk about The Challenge, a totally free online course taking people through the basics of starting a business online, and they talk about the core principle behind it all, the Symphony of Four Parts. no 45:04 135 preneurcast017: Cutting the Ends Off the Roast This week, Pete and Dom discuss the topic of modelling successful people and principles, and how important it is to understand why something is being done, and if it's still a fit for you and your business, rather than just copy it blindly.

Links:

Market Samurai - Awesome keyword research tool by the Noble Samurai team

Leveraged Content Creation Video - Pete's video (and other bits) about our content creation process

Influence - Robert Cialdini

-=-

Please leave a comment on the iTunes store!

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 26 Aug 2011 10:09:59 +0200 44E6FFE6-98D6-4413-A421-061E7FF77292 Pete Williams and Dom Goucher This week, Pete and Dom discuss the topic of modelling successful people and principles, and how important it is to understand why something is being done, and if it's still a fit for you and your business, rather than just copy it blindly. no 32:50 136 preneurcast016: The 7 Levers of Business Pete talks to Dom about the 7 Levers of Business - 7 areas of any business that can be improved to provide growth, and how a systematic approach to making small increases in each one could almost double your profits in less than a year.

Links:

Book Yourself Solid - Michael Port

Built to Sell - John Warrillow

Why We Buy - Paco Underhill

Million Dollar Idea Podcast - Pete Williams

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 19 Aug 2011 18:04:00 +0200 930E5573-F8A5-4F0E-957C-332AB087DEA7 Pete Williams and Dom Goucher Pete talks to Dom about the 7 Levers of Business - 7 areas of any business that can be improved to provide growth, and how a systematic approach to making small increases in each one could almost double your profits in less than a year. no 48:54 137 preneurcast015: Context and the Man With the Black Case While Dom takes time out for a beer in the local beach bar, Pete talks about the importance of understanding context and framing when communicating with people.

Links:

Pearls Before Breakfast - Washington Post Article mentioned by Pete

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 12 Aug 2011 17:13:45 +0200 9DCF44A3-214E-402C-A925-C6D764FE0461 Pete Williams and Dom Goucher While Dom takes time out for a beer in the local beach bar, Pete talks about the importance of understanding context and framing when communicating with people. no 39:01 138 preneurcast014: Pete and Ed Dale sitting in a tree, r-u-n-n-i-n-g This week, Pete chats with Ed Dale, Internet Marketing Impresario, about their mutual 'bromances' with running, chocolate and John Meyer, and they discuss John's lecture at Berklee and the idea of focussing on developing an idea before you promote it.

Links:

Recording of John Mayer's 2008 Lecture at Berklee on the Thirty Day Challenge Site

A Review of John Meyer's 2011 Lecture at Berklee

Audio from John Meyer's 2011 Lecture at Berklee

PodcastsWithEd.com - Ed Dale's Podcast Site (cunningly named!)

Books:

Improv Wisdom - Patricia Ryan Madison

Evil Plans - Kevin MacLeod

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

If you're enjoying this podcast, please leave a comment and a rating on the iTunes Store.

]]> Thu, 04 Aug 2011 21:21:42 +0200 1E0B7BE8-8B87-4BF0-98A0-DD162B88B1C3 Pete Williams and Dom Goucher This week, Pete chats with Ed Dale, Internet Marketing Impresario, about their mutual 'bromances' with running, chocolate and John Meyer, and they discuss John's lecture at Berklee and the idea of focussing on developing an idea before you promote it. no 54:29 139 preneurcast013: Of Ironmen and Entrepreneurs Fresh from an early-morning training session, Pete Williams talks to Dom Goucher about his Ironman training, and how there are lessons for every Entrepreneur in the way athletes go about their training.

Links:

www.FreedomOcean.com - James Schramko's Freedom Ocean Podcast

The Power of Full Engagement - Jim Loehr and Tony Schwartz

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Thu, 28 Jul 2011 21:18:00 +0200 8E83E7BA-684C-4BE7-B436-2FE9C99455FC Pete Williams and Dom Goucher Fresh from an early-morning training session, Pete Williams talks to Dom Goucher about his Ironman training, and how there are lessons for every Entrepreneur in the way athletes go about their training. no 42:41 140 preneurcast012: Pitching, Proposals and Chat Up Lines Pete Williams talks to Dom Goucher about pitching to potential JV partners and affiliates, and gives out some awesome tips for making your proposals stand out, whoever you're making them to!

Links:

The Game - Neil Strauss' Book

StyleLife.com - Neil Strauss' Style Life Academy

StyleLifeApp.com - The Style Life iPhone App

Clickbank.com - Affiliate Network

PayDotCom.com - Affiliate Network

PaidOnTime.net - Certified Affiliate Directory

GoingAnalogue.com - Pete's course about using offline marketing for online results

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Thu, 21 Jul 2011 18:43:00 +0200 8476F534-0F90-4393-9473-859377EF5983 Pete Williams and Dom Goucher Pete Williams talks to Dom Goucher about pitching to potential JV partners and affiliates, and gives out some awesome tips for making your proposals stand out, whoever you're making them to! no 45:13 141 preneurcast011: Numbers After a brief celebration at Preneurcast being featured as New and Noteworthy by iTunes, Pete Williams talks to Dom Goucher about the importance of numbers in a business, specifically the importance of looking at the right numbers in the right way.

Links:

support@preneurgroup.com - Send an email if you're interested in having Pete's Web Marketing Team help your business

Terry Pratchett - The Author

http://bransonaustralia.com/preneur - Tim Ferris in Australia (October 2011)

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Thu, 14 Jul 2011 18:01:00 +0200 CBE082CC-3282-4226-8DAD-4CEA17ACC285 Pete Williams and Dom Goucher After a brief celebration at Preneurcast being featured as New and Noteworthy by iTunes, Pete Williams talks to Dom Goucher about the importance of numbers in a business, specifically the importance of looking at the right numbers in the right way. no 45:27 142 preneurcast010: Masters of the Mind http://www.preneurmarketing.com Pete Williams talks to Dom Goucher about Mastermind Groups, the good, the bad and the ugly. He also shares some awesome tips that make his own Mastermind sessions super-effective.

Links:

http://www.preneurmarketing.com/edsvideos - Right now, there's a 50% discount on the recordings from the Melbourne "Going Pro" conference, which include Pete's incredibly popular "Leverage" presentation

Livescribe Smartpen - Awesome tool for recording and making notes at the same time

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Thu, 07 Jul 2011 18:55:39 +0200 A86CD99B-9498-494C-AC91-70D6A762136D Pete Williams and Dom Goucher Pete Williams talks to Dom Goucher about Mastermind Groups, the good, the bad and the ugly. He also shares some awesome tips that make his own Mastermind sessions super-effective. no 43:01 143 preneurcast009: The Other Book http://www.preneurmarketing.com Pete Williams talks to Dom Goucher about the other book he's been working on that he recently published on Amazon (and other good booksellers), and how he managed to fit it into his schedule.

Books Mentioned:

Media Strategies for Internet Marketers - Pete's Book

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Thu, 30 Jun 2011 13:04:33 +0200 47319F31-FD19-43B3-8D0C-FD66D70D99C8 Pete Williams and Dom Goucher Pete Williams talks to Dom Goucher about the other book he's been working on that he recently published on Amazon (and other good booksellers), and how he managed to fit it into his schedule. no 36:17 144 preneurcast008: Failure http://www.preneurmarketing.com After the previous show's confessions, Pete Williams and Dom Goucher discuss the topic of failure, and how to deal with it, where ever it occurs.

In this episode, Pete asks the question, "who was this?":

Born into poverty.
Failed in business in 1831.
Ran for the state legislature and lost in 1832.
Failed in business again in 1833, and lost money that he had borrowed from friends.
Had a nervous breakdown in 1836.
Was defeated when running for Speaker in 1838.
Was defeated when running for Elector in 1840.
Was defeated running for Congress in 1843 and 1848.
Was defeated running for Senate in 1854 and 1858.
Was defeated running for Vice President in 1856.

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Thu, 23 Jun 2011 13:04:59 +0200 F25FA11D-42DD-4D5A-A4EA-6738F82E2964 Pete Williams and Dom Goucher After the previous show's confessions, Pete Williams and Dom Goucher discuss the topic of failure, and how to deal with it, where ever it occurs. no 33:47 145 preneurcast007: The Bali Edition... Finally http://www.preneurmarketing.com Originally planned to be a call from the poolside in Bali, Pete Williams and Dom Goucher discuss how making assumptions can lead to problems (like missing a flight you've had booked for months). There's an update on the book project too.

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Tue, 21 Jun 2011 21:44:52 +0200 DC727A2C-3140-4F4A-A1CD-F1D86275C8C8 Pete Williams and Dom Goucher Originally planned to be a call from the poolside in Bali, Pete Williams and Dom Goucher discuss how making assumptions can lead to problems (like missing a flight you've had booked for months). There's an update on the book project too. no 18:48 146 preneurcast006: The Reading List http://www.preneurmarketing.com In this Special Edition, Pete Williams talks to Dom Goucher about the books that had an influence on him, and yet again they run over time. A lot. Not a mention of the book Pete's working on, either.

Books Mentioned:
Personal Development
How To Win Friends and Influence People - Dale Carnegie
The Creative Habit - Twyla Tharp
Bird by Bird - Annie Lamott
Do the Work - Steven Pressfield
The War of Art - Steven Pressfield
How To Be That Guy - Scott Ginsberg

Productivity
Getting Things Done - David Allen
Eat That Frog! - Brian Tracey
The Pomodoro Technique - Francesco Cirillo
The 80/20 Principle - Richard Koch

Optimal Performance
What I Talk About When I Talk About Running - Haruki Murakami
Born to Run - Christopher McDougall

Business/Marketing
Influence - Robert Cialdini
Yes! - Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini
Triggers - Joe Sugarman
Rules For Revolutionaries - Guy Kawasaki
The Art of the Start - Guy Kawasaki
Tribes - Seth Godin
The Guerrilla Marketing Handbook - Jay Conrad Levinson President and Seth Godin
Money Secrets of the Rich - John Burley
Dare to Fail - Billy Lim
The One Minute Millionaire - Mark Victor Hanson
The Magic of Thinking Big - David Schwartz
The Wolf of Wall Street - Jordan Belfort
The 22 Immutable Laws of Marketing - Al Ries and Jack Trout
The 22 Immutable Laws of Branding - Al Ries and Laura Ries
Rich Dad, Poor Dad - Robert T. Kiyosaki
Getting Everything You Can Out of All You've Got - Jay Abraham

General
Oh, the Places You'll Go - Dr Suess
The Game - Neil Strauss
Born Standing Up - Steve Martin
I Hope They Serve Beer In Hell - Tucker Max

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 10 Jun 2011 10:36:41 +0200 9D067C27-74A2-4B44-8236-13F38B3EEBF3 Pete Williams and Dom Goucher In this Special Edition, Pete Williams talks to Dom Goucher about the books that had an influence on him, and yet again they run over time. A lot. Not a mention of the book Pete's working on, either. no 45:31 147 preneurcast005: Start as You Mean to Go On http://www.preneurmarketing.com Pete Williams talks to Dom Goucher about his productivity regime, which starts first thing in the morning, and discusses the importance of being clear on your goals and forming habits to help you reach them. There's an update on the book, too.

Books Mentioned:
Hare Brain, Tortoise Mind - Guy Claxton
On Writing - Stephen King

Other links:
ZenHabits.net - Leo Babauta's Blog
PreneurMarketing.com - Sign up and get Pete's AudioBook for free.

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 03 Jun 2011 10:15:58 +0200 DAED7C65-C9F6-4FE3-9DCC-41B5419656F9 Pete Williams and Dom Goucher Pete Williams talks to Dom Goucher about his productivity regime, which starts first thing in the morning, and discusses the importance of being clear on your goals and forming habits to help you reach them. There's an update on the book, too. no 44:15 148 preneurcast004: Holiday Preparation http://www.preneurmarketing.com Pete Williams talks to Dom Goucher about keeping his business running while he's on vacation, and they discuss Dom's use of the podcast as a form of "Productivity Therapy"

Books Mentioned:
The E-Myth Revisited - Michael E. Gerber
Built to Sell - John Warrillow

Other links:
Simplyheadsets.com.au - Pete's headset company ;o)

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For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 27 May 2011 18:20:09 +0200 1B0D6782-6A5A-47AA-82FC-B5C3C02D6D3A Pete Williams and Dom Goucher Pete Williams talks to Dom Goucher about keeping his business running while he's on vacation, and they discuss Dom's use of the podcast as a form of "Productivity Therapy" no 35:54 149 preneurcast003: Information Overload - Email A Go-Go http://www.preneurmarketing.com Pete Williams and Dom Goucher discuss Information Overload, and some techniques and tools for handling it.

Books Mentioned:
Outliers - Malcolm Gladwell
Moonwalking with Einstein - Joshua Foer

Other links:
PreneurMarketing.com - Sign up and get Pete's AudioBook for free.

-=-

For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 20 May 2011 18:16:38 +0200 3F612C8E-4FE8-408D-AF4B-467C1ED95D55 Pete Williams and Dom Goucher Pete Williams and Dom Goucher discuss Information Overload, and some techniques and tools for handling it. no 35:06 150 preneurcast002: The Marketing Symphony http://www.preneurmarketing.com Pete Williams talks to Dom Goucher about his recent panel appearance at Anthill Magazine's Entrepreneurs dinner, and about "The Marketing Symphony", the subject of Pete's book project with Ed Dale and Robert Somerville of The Challenge.

Books Mentioned:
The E-Myth Revisited - Michael E. Gerber

Other links:
Challenge.co - The Challenge

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For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 13 May 2011 17:59:32 +0200 3B99F70F-5C9D-442C-BA43-2DC749892681 Pete Williams and Dom Goucher Pete Williams talks to Dom Goucher about his recent panel appearance at Anthill Magazine's Entrepreneurs dinner, and about "The Marketing Symphony", the subject of Pete's book project with Ed Dale and Robert Somerville of The Challenge. no 36:25 151 preneurcast001: The First Time... http://www.preneurmarketing.com In their first episode together, Pete Williams and Dom Goucher talk about their reasons for producing the show, and get straight into a chat about focus, flow and productivity, where Pete shares some of the books that have influenced him.

Books Mentioned:
Accidental Genius - Mark Levy
Bird by Bird - Anne Lamott

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For more information, visit us online at www.preneurmarketing.com

or drop us a line at: preneurcast@preneurgroup.com

]]> Fri, 06 May 2011 13:42:36 +0200 1CE96A85-3D27-4A15-B012-76DEA9567424 Pete Williams and Dom Goucher In their first episode together, Pete Williams and Dom Goucher talk about their reasons for producing the show, and get straight into a chat about focus, flow and productivity, where Pete shares some of the books that have influenced him. no 30:53 152