If you’re like most entrepreneurs, you probably use a combination of all three of them.
Now you know your customers and advertisers want the cheapest price possible, so you try to give it to them. But what if your prices are too low? What if you’re practically giving away your stuff and not making any money?
You would need to raise your prices, right? Well, in my latest article over at SocialTriggers.com I talk about how you can raise your prices by 71% (and have people gladly pay it). Click the link to check it out.
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]]>And when I asked a few bloggers about how they dealt with it, they said “You can’t. You just need to be okay with missing Tweets.”
Seems simple, right? But what if there are people who you need to read everyday? Do you type in their url and check on them?
I know I do, and I call it my Twitter White List.
So, I was wondering, who is on your Twitter White List?
All you have to is click through and leave a comment. And you will be able to give people the recognition they deserve for all the hard work they pour into their Twitter feed that you read every day.
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]]>It’s actually quite simple. One string is attached to each of its limbs, and together they let you to control the puppet’s movements.
Tweak one string, the left leg moves. Tweak another, the right leg. Use them together and you can make that puppet walk across your desk.
It’s that easy.
Now, what I’m about to tell you may strike you as strange but please keep an open mind.
Many people online are no different than puppets when it comes to their online behavior. All you have to do is know how to tweak the right string, in the right way, and you can influence people to do anything.
What are Social Triggers? The short answer is, they are the invisible forces that influence people online.
And it’s also the title of my new blog where I’m going to show you how to use these invisible forces to get traffic and sell stuff.
Sound interesting? Here is a link to my first article:
Or, you could just subscribe via RSS or EMAIL to get free updates.
If you subscribed to Prevential, I promise you will like Social Triggers even more.
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]]>When I walked into the party, people actually LINED UP to sign it. I didn’t know half of them, but they all wanted their name on my piece of cardboard.
What was going on? Why did people care so much about my Halloween costume? I had no idea. So I did something similar the following year.
In 2004, I dressed up as a Myspace Page and asked people if they would be in”My Top 8,” an area on Myspace where you highlight your top friends. All they had to do was allow me to take a quick Polaroid picture and let me post it on my piece of cardboard.
It was then that I realized I had stumbled into a gold mine. Just like the year before, people practically LINED UP to get their picture taken for “My Top 8.” I discovered the secret to getting attention on Halloween, and after much thought…
…I realized this “Halloween Costume Strategy” will work online too. All you have to do is grab attention and then ask for a specific action.
While this advice isn’t new or unique, I still see people who forget to incorporate these two important factors into their marketing strategy.
So let’s start a discussion. How do you grab attention? And when you have it, what do you ask people to do?
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]]>So what’s the deal with Authority Rules?
This is a free report that you can download and read at your leisure. And the best part? You don’t even have to enter your name or e-mail address. This really is a FREE REPORT.
Here is the Table of Contents:
What are you waiting for? Head over to Authority Rules and download your free report.
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]]>You need to keep your message short if you want it to get read. Here are two ways you can do it (this is my guest post over at Copyblogger.com)
2. How to Make Commercials for the Web
It’s no secret that old media got hit hard, and it’s about to get worse. Here is how Seth Godin thinks companies should make commercials for the web, and get free air time.
3. 25 Social Media Marketing Tips from Large Companies
Want to learn how companies like Dell, Ogilvy, and Hewlett Packward use Social Media? Check out this wonderful post by Lee Odden of Toprank blog.
4. When Is It A Good Idea to Use Bloggers In Your Media Outreach?
New media is hot, but is it always the right decision?
5. Why Confidence is Essential to Success
While this should go without saying… sometimes you just need to say it.
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]]>However, crafting tweets that encourage people to visit your website is easy. And, I will provide you with sure-fire Twitter headline templates that help you do it.
You, my loyal readers, know “How I Went Viral On Twitter.” I used copywriting to create a high-impact Twitter headline and I was successful.
What I didn’t tell you was that I borrowed the headline from Dale Carnegie’s 70 year-old book, “How to Win Friends and Influence People.”
I knew that most people on Twitter — including me — want more followers. And I knew his headline would address this desire perfectly.
Here is the headline I ended up using: “How to Attract and Influence People on Twitter.” It is a carbon copy of Carnegie’s headline, but this is how the best magazine editors and direct marketers do it. They take a proven headline template and reuse it for additional success.
And now, you can do it too.
Here are some great headlines I have gathered from several copywriting books and websites. Additionally, below each headline, there is a remixed version showing you how you can use it for Twitter and Social Media.
1. “How to Win Friends and Influence People”
2. “The Secret of Making People Like You”
3. “How a New Discovery Made A Plain Girl Beautiful”
4. “Do You Make These Mistakes In English?”
5. “How I Improved My Memory In One Evening”
6. “Six Types Of Investor — Which Group Are You In?”
7. “To People Who Want To Write — But Can’t Get Started”
8. “To Men Who Want To Quit Work Someday”
9. “Right And Wrong Farming Methods — And Little Pointers That Will Increase Your Profits”
10. “76 Reasons Why It Would Have Paid You To Answer Our Ad A Few Months Ago”
11. “What Everybody Ought To Know…About This Stock And Bond Business”
12. “How A “Fool Stunt” Made Me A Star Salesman”
13. “Give Me 5 Days And I’ll Give You A Magnetic Personality… Let Me Prove It — Free”
14. “Only One Of These Safety Features Can Help You Avoid An Accident”
15. “Do You Have Any IDea How Much Fat Is In This Chocolate Pudding? None!”
If you liked these templates, and want more tips delivered your inbox — free, enter your e-mail below.
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]]>You’re about to learn the tactics I used to write a blog post that went viral on Twitter.
And, this was a VIRAL blog post. It was sent to around 300,000 Twitter Feeds.
Want to know the best part? This all happened when I had less than 300 followers on Twitter — my profile clearly didn’t do the work.
First, let me set the record straight. Of those 300,000 Twitter Feeds, only ~ 30,000 people clicked over to my website. But, who would turn down 30,000 unique visits?
Now, here’s how I did it.
Did you know that more than 40% of the most retweeted URLs are about Twitter? Just head over to Retweetist and take a look at the top 100 retweeted links.
This won’t change in the near-term because Tweeters are vain (and who could blame us? this service rocks!). And, in the long-term, it won’t change either. Just take a look at Digg. The Digg community still loves articles about Digg. Fark? They love Fark.
Tip 1: So if you want to go viral on Twitter, write about Twitter. That’s what I did and it worked.
WARNING: You need great content. Learn more about this in Tip 5.
When your article starts to see some traffic, make sure you slap a Delicious or Digg button on the page.
Most people have been using the “Tweet This” button, but I’m not sold on its’ usefulness. Tweets are great, but I prefer links. And, when you hit the Digg or Delicious home page, you get links AND traffic for a lifetime.
For example, when my article started receiving some traffic from Twitter, I used a Delicious button — I got to the homepage within a few hours. This resulted in more tweets, 10-20 links, and thousands of visitors.
Tip 2: Don’t limit your options to just Twitter. Pick one other service to promote heavily. If you land on the Delicious home page, don’t be afraid to switch it up to Digg… This is how you leverage success.
There is a reason why expert Copywriters make a ton of money. Their tactics persuade people. And, these same tactics work on Tweeple.
Copywriters pack a lot of punch in their short headlines. This premium on concise writing is perfect for Twitter because we only have 140 characters. So, when you title your articles, you should use the sure-fire copywriting templates that work. Here are three examples:
If you want more examples, look at Brian Clark’s Magnetic Headlines series and add “on Twitter” to any of the templates.
Tip 3: Copywriters know how to make people act. Study and use their tactics.
I started my snowball by asking people to Tweet my article — and they did. But, please don’t mistaken that for spam everyone. I asked people I had rapport with and they were happy to help.
Or, you could try another method for asking for tweets…
You could include (pls ReTweet) in your Twitter Headline. This call to action lets your opt-in followers know that you would like them to retweet your article (you may think this sounds like begging, but it is no different from a “Tweet This” button).
Tip 4: Twitter is a great community. They won’t mind helping you out if you ask.
You have heard this before. But, when you’re writing for Twitter, the rules change. If you want people to Tweet your article, you need to create a complete resource — something people NEED to Tweet.
In my Twitter Tips article, I created a comprehensive list of resources that help people improve their Twitter game. And, please note how I divided the entire post into small sections (chapters).
Since comprehensive resources require time, sections allow your reader to divide that time up how they see fit. And, take a guess how they get back to the article? They favorite it for later reference.
Unfortunately, some people can’t create comprehensive resources. So, here are some other examples of content that works on Twitter:
Tip 5: Pick one of the above types of content and create it.
That is the first question I would ask too.
But, I’m certain these tactics work because they worked for my good friend Gyutae Park of Winning the Web.
And, he just wrote a similar article where he talks about how he received 35,967 hits to his website in 14 days
…to use these five tips on your next blog post. Remember, this is exactly what I did and I received more than 30,000 unique visitors.
If you found this article useful, I suggest you get these articles delivered straight to your email inbox. This will ensure that you don’t miss any great tips and tactics.
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]]>If a new job opened up, you would be at top of mind. Or, if someone was looking for a business partner or a buyout, your company would be remembered.
Well, most people struggle with creating this magical, memorable idea,… but it isn’t their fault…
It’s a bandwidth problem. We are bombarded with marketing and information from the internet, the telephone, and every other form of media.
Yet, there are still messages and ideas that people remember and share. For example, what image pops into your mind when I say “this is your brain on drugs?” An egg in a frying pan. Or, what about “Where’s the Beef?” Wendy’s.
But what is their secret?
Take a second and say both of those messages aloud. “This is your brain on drugs,” and “Where’s the beef.” You may notice that it’s very easy to say – extremely easy in fact. You don’t have to think about pronunciation or anything like that. The words are familiar and easy to understand. The chances of you stuttering are almost zilch.
And, this brings me to my first rule. Whether you are writing for the written word or the spoken word, you need to ensure that people can say what you write because if they can’t say it, they won’t remember it and more importantly, they won’t say it.
“Where’s the Beef” and “This is Your Brain on Drugs” really gets people thinking. If they’re fast food eaters, they want to know why they’ve been cheated out of beef on their burger, whereas if they’re drug users, they want to know if their brain looks like the messed up egg. And, if you’re not in their target audience, these expressions still get you to think about the size of a burger and the look of a brain. It is almost like an invasion…
This leads me to my next rule. You need to invade your audience’s mind with your message and you do this by making it easy for them to picture. Just take a look at the opening sentence of this blog post… I invaded your mind and got you thinking about crafting successful messages.
If you’re hungry and in the mood for a burger, would you go to the fast food resturaunt with or without the beef? With ofcourse. Or, if you’re thinking about trying drugs as a teen, do you want a scrambled brain or a regular brain? A regular brain ofcourse. These two messages appeal to your audiences self interest and they remember it because knowing where the beef is can be extremely important when you’re hungry.
And this leads me to my final rule. Give people what they want. I know this sounds like common sense, but people and companies fail to do this regularly. They talk about their product features and their longevity, but at the end of the day, no one cares. As Seth Godin would say, the only radio station people listen to is WII-FM (What’s In It For Me).
Do you think there are any other rules of messages that people remember and share? Let’s have a conversation about it in the comments.
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]]>The problem is that people know what to do, but they don’t know how to do it. They don’t know how to create a message that people remember and share. Or, even worse, they don’t know how to create a message worth talking about.
From now on, Prevential.com will focus on teaching you how to craft messages that work!
Not convinced? Let me prove it — Free!
All you have to do is subscribe to Prevential and articles will be delivered directly to your RSS reader or Inbox.
If you are already subscribed to my RSS, you have nothing to worry about! You will continue to learn about online and offline businesses. Except now, you will learn how to make your business speak for itself!
If I were to say “this is your brain on drugs,” what image pops into your mind? An egg in a frying pan. Now, what if I were to tell you that I wrote an article that was tweeted by more than 1,000 people and it wasn’t an accident? You would be intrigued…
These are messages that work and Prevential.com will talk about how to create messages just like that.
You may find this topic similar to “Made to Stick” by Chip and Dan Heath and it is, but their book was published in 2007. That might as well have been a life-time ago. Hell, Twitter wasn’t even popular 1 year ago and look at it now…
Here at Prevential.com I will talk about the same principles of Made to Stick and much much more. You will receive new content regularly and most importantly, I will show you how to use these tactics to increase your income and your reach.
I hope you will all love Prevential.com’s new focus as much as I do. If you have any concerns, please leave a comment and I will address every single one of them. I am grateful for all of my readers thus far and I hope to see you around in the coming weeks.
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