Prezly blog

A Guide to Maximizing Paid, Owned, and Earned Media

Gijs Nelissen — Mon, 22 Apr 2013 08:50:56 +0000

If you’re just getting started in the PR world, you have probably heard the terms paid, owned, and earned media, and you might be wondering what the heck they mean. Here’s a quick guide to what each type of media means and how you can maximize it for your PR efforts. Paid media. Paid media [...]

The post A Guide to Maximizing Paid, Owned, and Earned Media appeared first on Prezly blog.

Your press release needs a permalink

Jesse Wynants — Tue, 09 Apr 2013 07:12:31 +0000

Aaah, good old urls. We use them daily, we all know how they work. But seldom do we take the time to reflect on how important they actually are. Every url is a key that opens one specific door. Behind that door you’ll find a certain bit of content, this can be an article, an [...]

The post Your press release needs a permalink appeared first on Prezly blog.

Improved rankings for custom press room domains

Gijs Nelissen — Fri, 01 Mar 2013 11:12:13 +0000

In the past, many of our press rooms using a custom domain have encountered issues with multiple versions of the same content on different URLS. For example Proximity/BBDO is using a custom press room domain press.proximity.bbdo.be, at the same time Prezly still hosts the “normal” press room url (proximity-bbdo.prezly.com). This creates two problems: Search engines [...]

The post Improved rankings for custom press room domains appeared first on Prezly blog.

7 Ways to Repurpose a Press Release into Great Content

Robin Cangie — Fri, 14 Dec 2012 12:08:16 +0000

The influence of traditional media and advertising continues to decline, while consumer-driven communications show no sign of slowing down. In the midst of so much change in the world of PR, one thing remains the same – great PR is about telling great stories. How do you tell great stories in the 21st century? With [...]

The post 7 Ways to Repurpose a Press Release into Great Content appeared first on Prezly blog.

Think Before You Post: 3 Tips for Smart Social PR

Robin Cangie — Mon, 05 Nov 2012 08:05:06 +0000

We live in a world in flux, and nowhere is that more evident than on the social web. But that doesn’t mean you should make up your social PR strategy as you go along. Here are three tips to help you think before you actually distribute your next release: Build an editorial calendar. It might [...]

The post Think Before You Post: 3 Tips for Smart Social PR appeared first on Prezly blog.

We hear you. Two (minor) additions to press rooms

Gijs Nelissen — Tue, 16 Oct 2012 08:14:13 +0000

By popular request we decided to bump up two change requests in Prezly’s roadmap. Press Room Visibility From now one you can set the Press Room visibility allowing you to set-up a “non-indexable” press room that will not be indexed by search engines such as Bing. And the other ones :p Visit your press room [...]

The post We hear you. Two (minor) additions to press rooms appeared first on Prezly blog.

Are you ready for Agile Engagement?

Robin Cangie — Tue, 09 Oct 2012 10:00:46 +0000

The word “agile” is popping up everywhere these days. Marketers have agile marketing. Engineers have agile management. And now, PR professionals have agile engagement. What is agile engagement? It may sound like a buzzword, but the concept of agility is extremely important to your future PR success. PR Newswire defines agile engagement as the process [...]

The post Are you ready for Agile Engagement? appeared first on Prezly blog.

We’re using our ‘not found’ pages to help find missing children

Frederik Vincx — Mon, 08 Oct 2012 17:47:49 +0000

Our client advertising agency Famous created an initiative that makes it possible to turn the ‘not found pages’ on sites into missing children messages. Via Notfound.org we joined the 1490 websites that help find missing children with their error pages. Read more about the beautiful initiative on the press release of Famous.

The post We’re using our ‘not found’ pages to help find missing children appeared first on Prezly blog.

Content Marketing 101 for PR Pros

Robin Cangie — Tue, 02 Oct 2012 06:25:08 +0000

Content marketing isn’t just for marketers anymore. From helping with influencer outreach to deepening community engagement to improving press release performance, more and more savvy PR pros are realizing the benefits of publishing and distributing fresh, high-value content at regular intervals. The phrase is tossed around so often, though, and in so many different contexts, [...]

The post Content Marketing 101 for PR Pros appeared first on Prezly blog.

How to Nail Your Next Media Interview

Robin Cangie — Thu, 20 Sep 2012 12:16:39 +0000

Your hard work has finally paid off, and a top journalist in your field has requested an interview. Naturally you’re feeling excited and a little bit nervous. Press interviews are a great opportunity for exposure, but say the wrong thing, and it could come back to haunt you. To ease your pre-interview jitters, we’ve put [...]

The post How to Nail Your Next Media Interview appeared first on Prezly blog.