http://www.piworld.com Copyright 2012 North American Publishing Company en-us http://blogs.law.harvard.edu/tech/rss Remember that old “$100,000 Pyramid”* game show? It was a contest between two teams, each comprised of a TV celebrity and an “average Joe,” who hoped to win the game and, therefore, a lot of money. There was a big... ]]> Wed, 23 May 2012 13:38:32 EDT We sat next to each other at an industry event, just a small meeting with maybe 30 people. Speakers took the microphone one after the other as we sat at the same round table, he and I, enjoying a nice dinner and learning about cross-media... ]]> Wed, 02 May 2012 08:59:54 EDT One of my favorite things to do in this business is listen to a group of print buying professionals. Just when I’m anticipating what they’re going to say...they surprise me. It simultaneously humbles and delights me. So it was last... ]]> Thu, 19 Apr 2012 15:29:30 EDT I love to laugh. No, make that, I LOVE to laugh. I took one look at a jumbo postcard I got from a book publishing company, did a double take, and let out a HOWL of a laugh. #INLINE-CHART# The postcard was sent to get me to visit the... ]]> Wed, 28 Mar 2012 15:02:16 EDT Like a dog with a bone, I’m stuck on one idea lately—how to help provide print education to new corporate customers. I’m talking about the production, creative, marketing and print buying pros who’ve entered the field... ]]> Wed, 21 Mar 2012 12:39:53 EDT I thought I was sooooo clever. To promote our upcoming PBI Boston Conference, I had the perfect theme...the absolute anthem…the killer headline. It read: Please come to Boston for the springtime. Up it went on our office whiteboard.... ]]> Wed, 22 Feb 2012 11:38:19 EST About a month ago, I noticed an addition to the ladies’ locker room at my health club. A wooden Suggestion Box sat on the main table alongside a stack of blank note cards and a sign inviting customer comments. So I took advantage of the... ]]> Wed, 15 Feb 2012 23:23:46 EST I’ve figured out who buys the most printing in this country—colleges and universities. Every single day for the past, oh, three months, at least five pieces of mail from a college or university has slipped through our front door mail... ]]> Tue, 07 Feb 2012 11:35:35 EST Some print reps cast large shadows as they build relationships with customers over many years. Steve Block was that kind of print salesman. I was so lucky to have known him for many years, and so it was doubly sad to hear of his sudden passing... ]]> Fri, 27 Jan 2012 15:53:35 EST I love Starbucks. I love the coffee in particular...but it goes deeper than that. I love that they’re everywhere. I love my neighborhood Starbucks, where the baristas know my name. I love to see the other regulars there. As much as... ]]> Wed, 11 Jan 2012 13:57:56 EST It is in your best interest as a printer to make sure your customers are secure in their jobs. They are responsible for giving your firm business. They are your biggest advocates inside their companies—often, they’re your only... ]]> Tue, 13 Dec 2011 12:20:59 EST