http://www.piworld.com Copyright 2012 North American Publishing Company en-us http://blogs.law.harvard.edu/tech/rss Now that you’re on the path to becoming a truly sustainable printer, here are a few thoughts about how to reach that goal and some metrics that may help you tell when you’ve arrived. Environmental Leader publishes a quarterly... ]]> Fri, 22 Jul 2011 15:57:29 EDT A recent publication by Accenture— “Business at Its Best: Driving Sustainable Value Creation” (pdf)—provides advice and direction for companies looking for new ways to grow and reach high performance. Full of good... ]]> Thu, 07 Jul 2011 16:34:33 EDT As print service providers—whether you print promotional materials, direct mail or packages and labels—knowing the issues your customers face will help you better solve their problems. Your customers’... ]]> Thu, 23 Jun 2011 16:33:29 EDT School may be out for our kids, but it’s never out for business owners and managers. Here is a short reading list to help you along the path to sustainability. Summer reading, anyone? Environmental Impacts of Print - Current Practices... ]]> Thu, 09 Jun 2011 16:32:58 EDT The authors of a new report just released by the Rochester Institute of Technology— “Exploring Existing Measures of Environmental Impacts of Print: a Survey of Existing Practices” (PDF) —have concluded that there’s a... ]]> Thu, 26 May 2011 12:07:11 EDT The bad news is that conventional marketing is out. The good news is, green marketing—or “sustainable branding,” if you prefer—is in. The old rules, those that have guided consumer marketing since the ’50s (think Mad... ]]> Thu, 12 May 2011 14:17:22 EDT This Friday, April 29, I’m interviewing Jacquie Ottman , principal of J. Ottman Consulting, and author of a new book—“The New Rules of Green Marketing.” We’ll be discussing the “New Green Marketing... ]]> Thu, 28 Apr 2011 11:11:50 EDT What do the U.S. Green Building Council (USGBC)—certifier for Leadership in Energy & Environmental Design (LEED) design and construction—Aetna, Allstate, United Stationers, Symantec, Garnet Hill Catalog, Performance Bicycles and... ]]> Thu, 14 Apr 2011 14:17:12 EDT Canopy: the uppermost spreading branchy layer of a forest. var. - an organization dedicated to safeguarding forests and the environment by harnessing the power of the marketplace and changing business practices. You may not recognize the... ]]> Thu, 07 Apr 2011 17:42:07 EDT “Talking green” with your customers means understanding their businesses and their needs. Your sustainability strategies should not be focused on just your company; you should be looking for prospects that will resonate with your... ]]> Fri, 01 Apr 2011 14:47:38 EDT