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      <title><![CDATA[Printing Impressions Mailing/Postal News]]></title>
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      <copyright>Copyright 2012 North American Publishing Company</copyright>
      <description><![CDATA[Latest News from Printing Impressions on Mailing/Postal (May 18, 2012)]]></description>
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            <title><![CDATA[Is the U.S. Postal Service Really Broke?]]></title>
            <link><![CDATA[http://deadtreeedition.blogspot.com/2012/05/is-postal-service-really-broke.html]]></link>

            <description>
                <![CDATA[
                    
                                        
                    The Postal Service would be in Chapter 11 if it were a business, the Postmaster General points out, but others claim he and some political conservatives are manufacturing a crisis. It helps to break the issue down into three questions:
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            <pubDate>Thu, 17 May 2012 13:58:57 EDT</pubDate>
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        <item>
            <title><![CDATA[USPS Releases Details of this Summer’s Mobile Marketing Incentive Program]]></title>
            <link><![CDATA[http://www.piworld.com/article/usps-releases-details-summer-s-mobile-marketing-incentive-program/1]]></link>

            <description>
                <![CDATA[
                    
                                        
                    WASHINGTON, DC&mdash;May 14, 2012&mdash;The U.S. Postal Service is offering the 2012 Mobile Commerce and Personalization Promotion to encourage commercial mailers to use mobile marketing tools&mdash;such as QR codes&mdash;on their mail.  During...
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            <pubDate>Tue, 15 May 2012 19:14:08 EDT</pubDate>
            <guid isPermaLink="true"><![CDATA[http://www.piworld.com/article/usps-releases-details-summer-s-mobile-marketing-incentive-program/1]]></guid>
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        <item>
            <title><![CDATA[Postal Service’s $3.2 Billion Q2 Loss Underscores Need for Legislative Changes]]></title>
            <link><![CDATA[http://www.piworld.com/article/postal-service-s-32-billion-q2-loss-underscores-need-legislative-changes/1]]></link>

            <description>
                <![CDATA[
                    
                                        
                    WASHINGTON, DC&mdash;May 10, 2012&mdash;The Postal Service ended its second quarter (Jan. 1 &ndash; March 31, 2012) with a net loss of $3.2 billion, compared to a net loss of $2.2 billion for the same period last year. Despite ongoing management...
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            <pubDate>Thu, 10 May 2012 19:13:12 EDT</pubDate>
            <guid isPermaLink="true"><![CDATA[http://www.piworld.com/article/postal-service-s-32-billion-q2-loss-underscores-need-legislative-changes/1]]></guid>
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        <item>
            <title><![CDATA[NIARG EHT TSNIAGA]]></title>
            <link><![CDATA[http://www.piworld.com/blog/niarg-eht-tsniaga-postal-service-debate-has-dustin-lefebvre-seeing-things-backwards]]></link>

            <description>
                <![CDATA[
                                                                    By Dustin LeFebvre<br />
                    
                                        
                    Welcome to my everything-is-backward, &ldquo;through-the-looking-glass,&rdquo; what-are-we-coming-to, bizarro blog this week. Ever since the Senate passed the postal reform bill that delays elimination of Saturday delivery by two years and slows...
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            <pubDate>Tue, 01 May 2012 11:09:04 EDT</pubDate>
            <guid isPermaLink="true"><![CDATA[http://www.piworld.com/blog/niarg-eht-tsniaga-postal-service-debate-has-dustin-lefebvre-seeing-things-backwards]]></guid>
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        <item>
            <title><![CDATA[First Impressions Determine Direct Marketing Success]]></title>
            <link><![CDATA[http://www.piworld.com/article/first-impressions-determine-direct-marketing-success-printed-envelopes-key/1]]></link>

            <description>
                <![CDATA[
                    
                                        
                    HAMBURG, GERMANY&mdash;April 27, 2012&mdash;The first stage of a study recently conducted by Nielsen, a leading global information and measurement company, and RAPP Germany investigated the advertising effectiveness of mailing techniques. The...
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            <pubDate>Fri, 27 Apr 2012 11:12:26 EDT</pubDate>
            <guid isPermaLink="true"><![CDATA[http://www.piworld.com/article/first-impressions-determine-direct-marketing-success-printed-envelopes-key/1]]></guid>
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        <item>
            <title><![CDATA[Postal Service Bill Faces Roadblocks]]></title>
            <link><![CDATA[http://www.piworld.com/aggregatedcontent/senates-us-postal-service-bill-faces-roadblocks-house]]></link>

            <description>
                <![CDATA[
                    
                                        
                    It&rsquo;s looking increasingly unlikely that the House and Senate will agree on a plan to save the Postal Service by May 15, when a moratorium on closing postal processing plants expires. Rep. Darrell Issa of California, who has authored a House...
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            <pubDate>Fri, 27 Apr 2012 13:48:50 EDT</pubDate>
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            <title><![CDATA[Senate Nears Passage of Bill Reforming U.S. Postal Service]]></title>
            <link><![CDATA[http://www.piworld.com/aggregatedcontent/senate-nears-passage-bill-reforming-us-postal-service-usps]]></link>

            <description>
                <![CDATA[
                    
                                        
                    The Senate is set to resume consideration Wednesday of a bill overhauling the U.S. Postal Service after agreeing to change the bill to set limits on when and how the agency could close small rural post offices. Senators are considering 39...
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            <pubDate>Wed, 25 Apr 2012 14:39:09 EDT</pubDate>
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            <title><![CDATA[GOP Amendment Looks to End ‘Corporate Welfare’ Aspect of Postal Service]]></title>
            <link><![CDATA[http://www.piworld.com/aggregatedcontent/gop-amendment-looks-end-corporate-welfare-aspect-postal-service-usps]]></link>

            <description>
                <![CDATA[
                    
                                        
                    Sen. Bob Corker (R-Tenn.) on Monday said he is putting forward an amendment to a postal reform bill that would end what he calls the &ldquo;corporate welfare&rdquo; associated with current law that requires the U.S. Postal Service (USPS) to...
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            <pubDate>Tue, 24 Apr 2012 15:10:56 EDT</pubDate>
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        <item>
            <title><![CDATA[Nielsen Study Proves the Impact and Attraction of the Printed Envelope]]></title>
            <link><![CDATA[http://www.piworld.com/article/nielsen-study-proves-impact-attraction-printed-envelope/1]]></link>

            <description>
                <![CDATA[
                    
                                        
                    HAMBURG, GERMANY&mdash;April 20, 2012&mdash;Postal recipients want the envelope. While the battle rages for customers in mail boxes and email inboxes, the Nielsen information and media company confirms the unique advertising effects of an...
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            <pubDate>Fri, 20 Apr 2012 15:44:07 EDT</pubDate>
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        <item>
            <title><![CDATA[How Some Senators Would Fix the Postal Service]]></title>
            <link><![CDATA[http://www.piworld.com/aggregatedcontent/how-some-senators-would-fix-postal-service-usps]]></link>

            <description>
                <![CDATA[
                    
                                        
                    Senators spent most of the week debating a measure to overhaul the Postal Service by giving it $11 billion to offer buyouts to hundreds of thousands of employees, to eventually end six-day mail delivery&mdash;if it is is deemed financially...
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            <pubDate>Fri, 20 Apr 2012 15:26:22 EDT</pubDate>
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