http://www.piworld.com Copyright 2012 North American Publishing Company en-us http://blogs.law.harvard.edu/tech/rss Fri, 25 May 2012 11:00:22 EDT Fri, 25 May 2012 10:29:19 EDT This diagram was shown at a recent marketing launch showcasing a suite of new media measurement tools as reported in Business Media. It visually presents the current social media landscape as it relates to those who use social media in their... ]]> Fri, 25 May 2012 13:52:15 EDT Dear Sales Managers, I have read a lot of advice to sales reps. I’ve read a lot of it in this ghost blog, in fact. It seems like everyone from consultants to managers to marketers has a lot to tell those of us who make our living (and... ]]> Thu, 24 May 2012 14:47:47 EDT Remember that old “$100,000 Pyramid”* game show? It was a contest between two teams, each comprised of a TV celebrity and an “average Joe,” who hoped to win the game and, therefore, a lot of money. There was a big... ]]> Wed, 23 May 2012 13:38:32 EDT Most young girls at some point in their lives go through a “unicorn” phase. A spectacular woman that I skated with in the roller derby never left hers. She still loves her some unicorns. Unicorns have secured their place in folklore,... ]]> Wed, 23 May 2012 15:11:07 EDT Mon, 21 May 2012 11:05:40 EDT Fri, 18 May 2012 13:31:20 EDT For the past two weeks, FEI marketing guru Marka has provided marketing greenhorn Lucy tips on writing and designing landing pages for FEI’s marketing campaigns. This week, Marka gives Lucy some pointers on how to measure their landing... ]]> Fri, 18 May 2012 10:32:01 EDT There are ways that you can absolutely guarantee that your strategic marketing and related communications will be ignored by your key prospects. During a recent brand review, I came across a prospective customer who had been contacted by our... ]]> Fri, 18 May 2012 14:49:31 EDT