About Adam:

Adam Holland is the founder of AdamHollandMarketing.com.  He started his digital marketing career after being laid off in 2008, and has gone one to generate over 500,000 leads and $7 million in revenue for him and his clients.  He’s had his hands in over 100+ sales funnels and product launches and has generated as much as $51,000 in a single day.  He currently resides in Phoenix, AZ with his wife, 2 kids, and dog.

In The Presentation:

00:44 about Adam Holland
07:33 the mindset of success
16:34 being in control of your own reality
27:23 nothing is dead
32:28 getting started on ads
45:41 business and opportunities recommended for start-ups
48:24 what would you have done differently if you had to start over
50:01 book recommendations
51:42 tools recommendation
52:54 where to find Adam Holland

Transcription:

Mitch Sanders: Hello, welcome to the Printing Money Show. My name is Mitch Sanders and I’m coming to you live and direct from Sydney, Australia.
Now, the last few days have been a lot of fun again. I’ve been working on my race car, which I mentioned in the last episode. And I’ve got a big event this Sunday, the big event where I get to break in the car and make sure everything is working before I start competing.
So to say that it’s been crazy is a massive understatement. I’ve been getting my hands dirty every day. I’ve been doing different podcasts for different people as well as managing my day-to-day business and managing my stuff. So I’ve been having a lot of fun.

00:44 about Adam Holland

Mitch: Now, I’ve got another very special guest on this episode. And this is someone that I’ve known for five plus years and he’s a real character. Every day, he will pop up in my newsfeed in Facebook and he’s either going really, really left wing or right wing in his political views, which always cracks me up because he’s always got someone on his friends’ list that doesn’t agree with him and he gets into a bit of a debate. Or he’s just got the most incredibly funny memes that just crack me up.
Me and this guy have vibed really well over the years because we’re very, very similar. We like to push the envelope. We like to keep people on their toes. And we most importantly like to have a bit of a laugh. But at the same time, he gets shit done. And it’s crazy to watch things panning out.
I don’t remember the exact dates, but it was about three or four years ago that he actually hit me up to have me mentor him and I wasn’t in the position to do that. And then it was only four or five months ago this year when I was like, “Brother, I need help with traffic. You’re like a godsend. You need to help me.” And he ended up getting on a call and doing some consulting for me.
It’s just amazing how the tables can turn when someone’s really passionate and really driven to move forward in something.
So let me just give you a quick read of his bio. He was actually voted as the New York Times Sexiest Man in 2014, but he asked me to leave that out. So without further ado, I’ll introduce him.
His name is Adam Holland. He’s the founder of AdamHollandMarketing.com. And he started his digital career after being laid off in 2008. He’s gone to generate over 5000 leads and $7 million in revenue for him and his clients and he’s had his hands on over 100 different sales funnels and product launches that have generated as much as $51,000 in a single day.
He currently resides with his wife and kids in Phoenix, Arizona – and a dog of course.
Adam, thank you and welcome to the show.

Adam Holland: Thanks Mitch for that awesome intro. Thanks for having me on. I’m so excited. This is a privilege to be honest with you. I’m really excited to share any kind of knowledge I can, any kind of experiences with these other fellow entrepreneurs or aspiring entrepreneurs. Man, we’re going to have a good time.

Mitch: Awesome, awesome. It’s crazy. I’ll share with everyone how I ended up reaching out to you earlier in the year to help me with traffic. It goes to show what a lot of people assume doesn’t really work.
And I don’t even know if you know this, but you were posting some results on Facebook on how you are using Google AdWords for a client. At first, things aren’t going well. And then you managed to turn it around and you did really, really well.
So the reason I reached out to you – because I didn’t even know that you are running traffic at this point. I always see your stuff come up in my feed, but it wasn’t until that point. So it’s really, really powerful.
[Inaudible 00:03:55] share a little bit about what you’re doing in your business if you’re not already doing so and don’t be one of those marketers that every single thing is “My business is so great. I’m so great. I’m blah-blah-blah.” There’s definitely a marriage between the two.
Did I tell you that? That was actually the reason why I reached out to you. I saw those results you did.

Adam: No, I didn’t know. It’s good to know.

Mitch: Yeah.

Adam: Note to self, post more screen shots. I actually took literally four screenshots today. I’m like, “Man, I should probably post these.” And I’m like, “No, it’s tacky.” So you’ve totally turned me around. I’m totally posting my…

Mitch: I think it can definitely be tacky if you’re like the usual biz op type guys that are like, “Look, I’m getting a quarter of a penny clicks and I just made $8 million.” That’s really tacky.

Adam: Right! “This is totally not Photoshopped. I still totally do live at home with my parents.” That’s tacky.

Mitch: And I know we both joke around about that because I’ve seen a few posts of yours.

Adam: That’s funny you bring that up. For those of you that are listening that aren’t connected with me on Facebook, please just hit me up on Facebook and send me a friend request and a message. I’ve got 2000 pending requests. So you got to send me a message to see those posts for everybody.

Yeah, I literally posted three or four days ago. I think it was a screenshot from a new biz op deal where there’s a testimonials page. So I took a screenshot and I immediately went to Fiverr and I actually found two of the three testimonials, the actors that they paid on Fiverr to do the fake testimonials. I called them out on it. I’m just like, “You just got owned by AdamHollandMarketing.com.”
The headline was like “A business opportunity so incredibly lucrative, we had to pay people on Fiverr for testimonials.”

Mitch: Yeah.

Adam: So going to that political thing you said where sometimes I’m posting left stuff or right stuff, one thing is liberal and one thing is conservative. It’s because to me, all parties are messed up. Everybody’s totally hypocritical on stuff. I just got to throw my two cents in there and say, “This is why nobody makes sense just FYI.”

Mitch: Yeah, absolutely.

Adam: Unfortunately, when you do that, the liberals one day will be bashing me and the conservatives the next day will be like, “That can’t be right” or whatever. It’s funny.
I just like paying that devil’s advocate because I have an engineering background man. So everything is just like, “What could go wrong here?”

Mitch: If… then…

Adam: Yeah.

Mitch: Everything is an “If… then…” statement.

Adam: Yeah, exactly. Exactly.

Mitch: Absolutely. And that’s one of the reasons why we vibe so well. It cracks me up how the whole political thing – and this is not a political show. So after I say this, we’re going to stop there and start jumping into some entrepreneur questions.
But the big problem with Australia and the way the political system is (and it’s the same way everywhere really) is they promise the world to get voted in and then we have no control over what they would have voted next. It’s certainly a backward system and there’s no real way for them to be punished if they made a decision that we, the people, don’t want.

Adam: Right exactly.

Mitch: It’s a big problem in the US as well.

Adam: Yeah, regardless of the parties.

Mitch: Regardless.

Adam: Regardless of whatever party votes that end or whatever, yeah.

Mitch: So let’s grab that topic, throw that over there and not mention it the whole time.

Adam: Yeah, let’s lighten up the…

Mitch: We’ve got a lot of left and right people that are going to listen.

Adam: Yes, I know. I did this with another thread. Let’s lighten up the conversation. Let’s talk about something lighter like gun control or religion. No, let’s talk marketing.

07:33 the mindset of success

Mitch: Let’s talk about marketing. Let’s stay on topic. So what do you feel from your experience? Let me just give a little bit of background before I ask the question.

You work with a lot of people in a lot of different niches. You work with people who are in MLM or business opportunities all the way down to coaches and consultants and people who have their own business, their own products that they’re promoting.
What do you feel makes the critical difference between those few who are really successful and those few who aren’t?

Adam: It’s always going to sound corny, but it always comes down to mindset. That’s the thing. So many people get so focused on “I need to learn this strategy or this new traffic tactic” or some other little loophole that may or may not come and go. But most people go in with completely the wrong mindset.

When you look anything that’s been successful regardless of the niche, it’s because they just failed forward so many times. It wasn’t a question of if they’re going to be successful. It was more of a question of when.

Some more specific examples is like that I’ve been working with now recently (we’re in the middle of a launch. We’re actually just closing it up tomorrow. We’ll probably do a little re-open for three or four days or whatever), basically, they had done some other previous launches that were much more broad products and this is a much more niche, a smaller demographic that would be into this kind of info product. So we knew the launch wasn’t quite going to be as big, but I didn’t want to go on with that expectation. I wanted to go and get just as big if not bigger than the last one even though the niche that we’re going after is much smaller.

One of the things that they brought to the table as we were going through the launch was “We need to bob and weave. We need to keep figuring out what is and what isn’t working to try and increase these results.”
That launch is going to easily hit six figures. And when we do the re-open, it will probably go to $120,000 or $150,000 at least, plus they have lots of backend and stuff like that.

But the reason why is they’re a much more easy client to work with because they have that understanding of “Oh, this is failing. This isn’t working.

Let’s can it.” No, “What else can we do? What else can we optimize? What can we do to increase those results?”
So specifically one of the things that I did was I identified they were having e-mail deliverability issues and the other thing was their e-mail copy really wasn’t that good. I basically sent them an e-mail. Actually, I think I still have this up in my screen. So let me read this to you. I sent one e-mail. I got a huge response, a bunch of unsubscribes, but also a lot of replies.

I basically said, “Have you gotten your open rates back over 10%?” And he says, “When you say back over 10%, did someone tell you that you were usually getting 10% open rate on our list because I haven’t seen that those open rates with our main list in six years or something. Sub list, customer list, yes. But our main list, no.”

Then he says, “That said, the e-mail with the subject line and the copy that I suggested got about 11% open rate.” And they said they’ve been averaging 4% to 5% open rates throughout their promo to their main, big list of 200, 250, 260,000 I think or something like that.
So literally now instead of 10,000 clicks or 5000 clicks, whatever it was before, it’s like double that just from a little tweak in copy.
So most people give up when they’re like, “Well, we’re only getting this response rate. Maybe the list doesn’t like this kind of product.” No, hit them harder, change the copy around, get something that’s going to get attention.

Mitch: Put some pictures in there.
A lot of people know this about me already. I’m often helping people with e-mail marketing because I’ve sent over a half a billion e-mails in the last six or seven years. And sometimes, it’s as simple as putting an image in your e-mail or putting in a screenshot of a video, the first frame with the play button.

Adam: Yep!

Mitch: This is obviously to talk about low click through rates. But yeah, if you’re wanting to increase your open rates, just try different things.
You would have clients who you coach this all the time on. Think of the most abstract thing that you could think of like “This is what happened when I took the milk out of the fridge” and put that as your subject line.

Adam: Yeah, that’s one thing. Most people, when they’re trying to market their products with e-mail, they’re trying to come up with this whole corporate newsletter theme and copy. E-mail has been around for so long. It’s almost like the modern day version of the text message. But if you’re writing your e-mails, you should be writing them almost like a text message to a friend like “Hey. Sup?” as the subject line.

That’s going to stand out a lot more especially now (at least at the time that we’re doing this particular interview). Recently, it was Black Friday. Everybody and their mothers are getting ready for Cyber Monday, electronic and cyber Monday deals. I was like, “Oh, my God! My whole inbox.”

Mitch: Absolutely. I’m in Australia and I got hundreds of them. We don’t have Black Friday or Cyber Monday at all, but obviously I’m on a US list and I’m hammered with it. So by the 20th e-mail on Black Friday with the subject line “Black Friday,” I’m just deleting everything.

Adam: Yeah, exactly.

Mitch: And it’s also just using common sense, which a lot of people don’t have. But I’m pretty sure you sell it for $495. Or is it $497?

Adam: What? Common sense?

Mitch: Yeah.

Adam: I sell common sense for that much?

Mitch: Yeah.

Adam: Whatever, yeah.

Mitch: I think there’s an info product that one of us created somewhere. But yeah, if you’re just using common sense, if everyone is going zig, you go zag. You just do the opposite of what everyone is doing.

Adam: Yeah. I e-mailed my list what you’re talking before we hopped on the interview here about one of my offers as a follow-up course that I created. And instead of doing the typical “Hey, Black Friday deal 80% off” upfront, my subject line was “Black Friday brawl (video inside).”
I didn’t want it to come across like a marketing message, so I made a page and I swiped a couple of animated GIF images and one of them was like a news thing. And I Photoshopped it so it said, “Live streaming. Buyers’ rush for Adam’s product” to make it look like where people were like riding in the streets to get my final product. And then underneath, it’s just like “No, this is a joke. The above headline is a joke, but this saving isn’t a joke. Click here” or something like that.

So again, it’s just a total pattern interrupt. It’s totally just having fun with it. If you’re not having fun in your business, you’re doing something wrong.

Mitch: Absolutely! We have a very broad listener base for this podcast. This goes for an offline business as well. This goes for a mechanic workshop or a café. You could do all of this stuff with your client base in whatever business you’re in. Don’t just think this is based on internet based businesses or marketing based businesses like Adam and I have. This is something you could do anywhere really.

Adam: Yes, absolutely.

Mitch: And it’s, again, zigging when they’re zagging. When you’ve got all the other cafés on the street offering “Every 10 coffees you buy, you get one free,” change that up. Give them “Every five coffees, you get one free.”

Adam: I don’t know. Are you familiar with Cards Against Humanity at all? Have you started this game?

Mitch: Yeah.

Adam: They’ve got a rabid following with their e-mail list and they literally did a promotion that was “Here is your deal today. Give us $5.” That was it and they literally raised $72,000 of people just sending them $5 because they love their brands so much and they didn’t purchase anything.

Mitch: Yeah. They also did well when they sold a box of poop, of cow poop and they ended up selling a couple hundred grand of that.

Adam: Yeah.

Mitch: Actually, we got really excited to buy cow poop. It comes back down to…

Adam: Know your audience. Yeah, that’s a JV that I wouldn’t have expected.

Mitch: Yeah, exactly. I’m surprised we haven’t bought it, but $180,000 worth of stuff? Yeah, exactly.
Anyway, we’re going on a little bit there. But you can tell, me and Adam, we really love marketing and we could talk about it for days. But I’m very aware that people that are listening to this podcast are on their way to work and the drive is only about 40 minutes to an hour. So we’ve got make sure we get into the meat and potatoes of the questions.

16:34 being in control of your own reality

So Adam, in your bio that I read out before, you said you got laid off in 2008. What really pushed you from being laid off?
I know there are a lot of people in the US and all over the world that get laid off and they’re just like, “I got screwed. The government should help me now.” What made you go, “Oh, I’m in control of my own reality. I need to make something happen. I need to feed my family. I need to house my family. I’m going to go and make this internet marketing thing work?”

Adam: Yeah. My journey, more or less, started around the end of 2003 and beginning of 2004. In 2004, I was going to graduate from college with an engineering degree that I didn’t really want to use because I saw what engineers looked like 10, 20 or 30 years down the line. Some of them, it seemed like they were making more money, but I knew better. They were also working 70, 80 hour weeks. They are getting paid on salaries. No matter how many hours they are working, they are still getting paid the same amount. And the lifestyle was horrendous.

So I was introduced to a network marketing industry back then. And that was one of my first big eye-opening, “Wow! I can write my own paycheck.” I then went on and did a couple of different opportunities and promoted, but I had very, very minimal success.

At the end of 2007, I got introduced to a travel business opportunity through a buddy of mine that I found online because he showed people how to generate leads online. That was my intro into what internet marketing was and lead generation and sales funnels and all those works.

And I actually made a few thousand dollars with that in my first several months online. I’m like, “Wow! I actually could find some real success doing this whole internet marketing thing, connecting with people, the ideal person that I want to work with” in that case or if it’s the case of you’re selling an e-commerce product or something like that, a physical item or whatever it is. You want to connect with that ideal target market. And the internet is absolutely the best way to do that now. It’s a million times better it is now than it was back then.

But as soon as I started making a few thousand dollars, I was super ready, fired up to invest that back into marketing. And I was going to fire my boss a few months later. Well, he beat me to the punch because it was a technical sales job. I had probably gone through four or five different jobs after college and I realized employment, working for someone else was just not for me. So they made me do the punch. I got laid off at the end of February 2008 and I was just like “Wow!” I wasn’t sad and upset at first. I was…

Mitch: You got a head start.

Adam: Yeah.

Mitch: 2008 would have been a pretty bad time to get laid off and try and figure out stuff.

Adam: Yeah, exactly. And that was the whole thing. I couldn’t invest back into marketing at that point. I wasn’t making that much to begin with at my job and I was barely paying the bills. So, to have an extra two to three grand really only meant that I needed to find a job or make enough money to not find a job and I only had a few weeks to do it. That being said, it was not going to happen.

And I was excited when I got laid off because I knew the opportunity in the back of my mind and what it was. I had found the opportunity to have that time to network on my business more, but I realized, “Man, this is going to take some more time to ramp up and get a little bit more of a consistent income.” So I ended up trying to look for a job.

So it wasn’t until about two weeks, maybe three weeks after I had lost a job that I was literally going into depression and breaking down. I wasn’t even able to look at myself in the mirror. I’m there standing in the bathroom and I literally just curled up in a ball in my bathroom floor of this little flat, less than a thousand square foot flat that my wife and I were living in at the time. I was just like, “What kind of a man am I? I can’t even support myself, much less my family.” I was just in a really horrible spot.

And I realized I need to draw the line on the sand. I need to make something happen because my resume looks like Swiss cheese. It had so many holes in it. After you graduate with an engineering degree, people are like, “Wow! This kid is smart. I’m going to hire this guy. He’s going to be a big asset to my company.” And then after working for a few companies, your resume is like, “Wow! It looks like this guy just hops between jobs every 9, 12 months or whatever it is. He’s not going to last long here, so we’re just going to hire somebody straight out of college at this point.”

Mitch: Wow! It sounds like you’re a natural veteran, just staying in a job 9 to 12 months. I was able to stay in most of mine for three to six.

Adam: Yeah. Yeah. There’s one job I was in for two years and a bunch of other fulltime, part-time jobs that I was in probably three years, three to six. So it’s average of somewhere between the 9 and 12 months range. I got to be a little bit there, but luckily, we don’t have to do that anymore.

Mitch: Yeah, absolutely. You’re very unemployable.

Adam: Yes, exactly. It does seem impossible. There’s no way.

Mitch: Awesome!

Adam: So yeah, I mean – go ahead.

Mitch: Do you remember what your very first business is and why you started it?

Adam: My very first, I wouldn’t call it a sales job. It was vector marketing selling Cutco knives. I don’t know if you’re familiar with that. That was one of my first glimpses even before network marketing into the direct sales industry.

But actual business? I’m going to answer the question, but I’m also throwing you a curve ball because I find that when many people, myself included, go to start online, we’re not looking to start a business even though we say we are. We’re looking at generating an income. And there is a vast difference between the two.

When I got started, especially when I started earning a fulltime income online and I ran “business” up to 20 grand a month, those income streams totaled to 20 grand a month, but I didn’t have any long term strategy. I didn’t have any thought process in terms of what my business model was. So just like what happens with many people, even if they have some small success online, some of those successes will start to fizzle and go away because there was no business model built around that income stream or whatever those activities were.

Does that make sense?

Mitch: Absolutely! When you’re on 20 grand a month, you’re like, “Oh, my God! We’re rich. I’m going to get my mom and dad a car. My brother is going to get a house. Everyone is getting houses.”

Adam: I had seen so many people made lots of money and lose it. I was always very conservative with my money, which was a good thing and that saved my ass many times over in business over the last seven or eight years now. But at the same time, if I had gone and spent that money a little bit quicker –

I don’t know if you know Brad [inaudible 00:23:18]. This is something I got from Brad from one of his talks five years ago. He basically says, “The worst thing you can do is go and make 100 grand in a month or two or three and then just have it sit in your bank account because you’re just going to get very complacent. You’re not going to want to do anything.”

What you need to do is you need to invest in different things. You need to spend that money on yourself or on vacations. You need to do one thing or another so that money is no longer in your bank account anymore. So you stay hungry.

That was something that even now, I’m just like, “I need to make sure that I’m staying on top of all that and everything because right now, I got more in the bank than I used to make in a year and a half at the job. I need to make sure I stay hungry.”

So it’s like, “Okay, I’m doing this little product launch in one company and another product launch in another company. I got my own little mini product launch and I’ve got other projects in the backburner. I’m busy hiring. It’s definitely a process.”

I guess my biggest piece of advice for everybody is starting online or even offline, starting a business in general, you should be focused on income and that should be a major point in what you’re looking at and your goals. But you need to also look down the line in terms of what is this going to look like six months from now.

“Am I working my butt off? Am I making money now? Yes, but how long can I sustain these hours or this work ethic or whatever it might be? Or how can I actually systemize more of what I’m doing and take more off of my plate?”

I can go on a whole side topic about former employee guilt for making lots and lots of money with very little time spent. “I used to work 60 hours a week to pull home three grand a month between one or two part-time, a fulltime and a part-time job. And now, it’s just like, ‘Oh, I did three grand today and I just checked my e-mail. I didn’t do anything.’”

Mitch: Still in my pajamas and I haven’t brushed my teeth yet.

Adam: Exactly!

Mitch: That’s a really good point. There’s a thing that we’re all conditioned with because we go through school and the industrial revolution was big on this. I know that I battle it and that’s what I work with my coach every week on and that is that if we’re not working hard, we feel like we shouldn’t get the money, meaning…

Adam: That we don’t deserve it or something.

Mitch: … that we don’t deserve it or something. And it’s just because we’ve been conditioned for so many years that you have to work hard, you have to lose sleep, you have to do this and you have to do that.
That was one of the big lessons for me in being able to hire people. It wasn’t until I fully started to let go of that belief system that I was able to hand the reins over and have managers that would manage my business and have managers that would manage those managers. And then I was able to get my freedom back.

And I’m sure you can relate to that as well. Everything is a mindset thing, but it’s really tricky when it comes down to that because we’re so conditioned that we’ve got to work 40 to 60 hours a week and then we’ll bring in a thousand bucks a week.

I’ve had a day – I’m sure you can relate to this. I’ve had a day where we’ve done $120,000 in sales in recurring and it was that time of the month. It was one of the best months ever. If I did nothing then, I still would have made that versus if I worked really, really hard for it. And that’s where it really tricked me and showed my mind that it’s not so much about grinding away and being a slave. It’s about being able to work smarter. So yeah, I’d definitely love to hear your thoughts there.

What’s happening in this interview is we’re jumping over a few of the questions that I had set out. But that’s a good thing. We’re flowing and things are doing really good.

Adam: We’re on the same frequency.

Mitch: If I give you a bit of a nudge in a different direction, that’s where I’m trying to push you towards a question or push you to get a little bit deeper on that topic.

Adam: Yeah, absolutely.

27:23 nothing is dead

Mitch: So, one thing that came to mind when you’re talking about there’s so much noise in the marketplace and really not knowing what to do – and I see it all the time. I actually saw an e-mail yesterday from a marketer, a quite a well-known marketer that said, “Podcasting is dead. This is what you got to do.”

It’s just ironic because I admit that I’ve been wanting to do a podcast for a year and it’s taken me quite some time to do it. But the difference is nothing is ever really dead. That’s one of the things that being around the marketing space that marketers always like to state at the top of the mountain screaming this and that and it’s not necessarily true. They’re trying to direct you in a pre-thought out direction that they have.

Adam: Right. 1

Mitch: I know the people I’ve talked to around Facebook are spending so much on paid media every single month. You are the perfect person to ask this. A lot of people come to me and they say, “Oh, Facebook is so hard to advertise on. Is it really worth it?” or “Google is 10 times harder than Facebook is because Google is so much older. Is it even really worthwhile advertising on Google?” It’s, again, because they’re listening to other marketers saying this is dead and that is dead.

What are your thoughts there? I know that things have changed a lot. But is it really valuable for businesses across all different niches to be using Facebook and Google for their ads?

Adam: Yeah, absolutely. Basically, what it comes down to is nothing is dead. Email marketing could be dead because of other things that have come about. I can send SMS or alert boxes or whatever you call those things like the cellphone notifications through a mobile app. Push notification, that was the phrase I was thinking of. “I can send personal notifications. Emails are dead.” No, it’s just one more strategy to add to your arsenal because there’s nothing that’s necessarily dead.

So the problem that I think most people have is they’re trying to learn all of that. I’m not naming names or whatever, but Periscope is a big thing now. And there are all these marketers that are trying to jump on the new bandwagon of “Here’s a new social media site. We need to come out with another $20 e-book on how to leverage this for your business or whatever.”

The fact is most of the people that are doing that, leveraging Periscope, they already had these huge followings before Periscope even came around. It’s just whenever you find a new medium to attract an audience through like that, there’s a huge gold rush because a lot of the little loopholes that marketers tend to take advantage of have not yet been closed.

So one example, if you go back 10 years or 8 years (even when I was just starting to get online and Facebook wasn’t around yet), the big social media site was MySpace. So what did people do? They’d make multiple, multiple profiles on MySpace. And not only would they add people as friends and add robots and software messaging them affiliate links to try to make some money that way, they literally had –

You could put Javascript on MySpace, meaning you could have basically your own code running there. So basically what some guy was doing was he had a piece of Javascript on their profile. So even if you visited their profile, it automatically added you as a friend and your friends as his friend automatically right inside the thing. So he literally went from one to like three million friends or something like that overnight. And it was messing up MySpace’s servers.

So, is there always going to be little loopholes or is there always going to be strategies like that to try and make a quick buck? Sure! But what it comes down to is “Is it a sound business model? Is this something that’s going to be lasting?”

That’s the thing. There’s nothing that ever really dies. Those little loopholes will die and you may want to take advantage of them while you can if it’s within your budget and time investment that you have allotted. But most of the time, no, you just need to go where people are.

So when people just say, “Google is dead,” it’s like, “Well, they’re still getting a few billion searches a day, so there are plenty of people and plenty of buyers there that are looking for your stuff.”

Facebook, you’ve got some great targeting options there if you’re promoting a fitness product. Guess what you can do? You can target a whole bunch of competitors in that space and put your products in front of them. Do you know what I mean? It’s really interesting what you can do.

And each platform is different. I still do PPV, which is popup advertising. It’s adware software. I don’t install the adware. I just pay in…

Mitch: Just advertising.

Adam: Yeah, just advertise on it. I’m not doing spyware or anything like that. It’s nothing illegal or border fringe or anything like that, but it’s interruption marketing. I can still get that profitable.

So it’s not that it’s dead or it doesn’t work or whatever. Everything takes time to master. Everything takes an optimization process. It’s a process of learning, fighting your way through it and figuring out what works.

Mitch: Absolutely.

32:28 getting started on ads

Mitch: And for people listening who, whether they’re wanting to start a business, have a business or wanting to improve their business, what would you say would be the real novice advertising platform to start on? Would you recommend Facebook and demographic targeting or more PPV and search-based targeting?

Adam: Typically with search, whether it’s Bing or Google AdWords, you’re going to tend to have a higher quality visitor if, again, it’s on the search side because they’re actively looking for a solution. So will you pay more per click typically? Yes, but you’re also going to have a higher chance of converting that person into a sale and you are typically going to get more data and a lot more data faster from those platforms.
At the same time, again depending upon your product, Facebook is still cheap as heck. There are just too many people now. Facebook went through the same thing that Google did back six years or five years ago or so. It was the big Google slap. Everybody and their mother got kicked off of Google AdWords.

Mitch: Basically, you can still direct link affiliate offers. I was doing that and making money in 2008.

Adam: Yeah, exactly. So Facebook has gone through some of that same stuff and they’re still going through some growing pains whether their ad department can be sometimes difficult to work with. But just find somebody that’s got an agency type account or something or work with them directly. I think Facebook has an up-and-go program for small businesses and stuff.

So it’s still easy to get on Facebook. You might hire even a consultant to look over some of your ads to make sure they’re not borderline because there are certain niches like dating and weight loss and stuff where you’re just going to have a problem with some of those platforms if you don’t know any better.

Mitch: An example that I had was actually from yesterday. I was wearing a shirt in a photo on a blog post. And the shirt said, “F-star-C-K speeding tickets.” It was actually for a podcast that I was promoting.

So I made the ad and it’s been disapproved. I looked at the page and I figured that it’s been disapproved for profanity or whatever. So I removed that and then tried to submit the link again and they wouldn’t let me submit it again. And it was difficult. I couldn’t message someone directly because you know what Facebook’s advertising support is like.

Adam: Yeah.

Mitch: So I figured a way around it. It’s a challenge.

Adam: It’s interesting. I had something similar happened where I did a training video. I was going to do a boost post on the video or whatever I think on my fan page or something. And the shirt I was wearing – are you familiar with the phrase “Like a boss.” Instead of the word like, it was the Facebook thumbs-up for like. So it’s “Thumbs up-like a boss.” So thumbs-up was the like. And they wouldn’t promote it because the thumbs-up is apparently a trademark symbol of Facebook.

Mitch: Wow!

Adam: Yeah. I was like, “I got to reshoot this stupid video with another shirt on it just because of this thumbs-up?” I’m like, “Oh, my God! The next thing you know I’m not going to be able to wear the color blue because ‘Oh, because Facebook’s colored blue.’” So it just seems stupid and there are so many of those little stupid rules or whatever.
So yeah, connect with Mitch. Ask him if your ads are good. Pay him for some consulting time or whatever.

Mitch: Yeah, absolutely. One other thing that comes to mind around buying ads – and this is why I’ve always hired people like you to do it. How do I phrase this? I see it as gambling. You got to have a little bit of a gambling mindset when it comes to buying ads because you’ve got to hedge your debts. But at the same time, you have to be emotionless and level-headed in the campaigns.

So to someone starting out, what would you recommend? What are some of the things you’re thinking about when you’re running ads that keep you running them rather than, “Oh, you spent $500 and you didn’t make anything” and you are like, “Oh, screw this. Ads don’t work.” And then you got an e-mail from a marketer saying that “ads are dead,” it solidified the fact that ads don’t work in my reality. What would you say or what recommendations would you make to keep your mind open, to keep your mindset to high?

Adam: My big thing isn’t even necessarily – I mean, I do focus on the ads and I look at split tests and I try and improve my results and this and that. But again, just being blunt here and throwing you a little bit of a curve ball, I focus so much more on the conversion side of things that it almost makes – I wouldn’t say it makes the traffic part relevant because it’s still obviously important. You still need to generate traffic and leads and everything.

But most of the business models that I work with, most people just want to sit back and send traffic to their website and generate the sales. Whereas, I know if they’re much more like service based or a business opportunity rep or something like that or whatever it might be, if they have to be some kind of a salesperson and be on the phone with their clients, I try and get them interacting with their clients (or their potential clients I should say) a lot earlier in the process and a lot more often than they may be even comfortable doing. That’s just going to…

Mitch: Did I hear you say pick up the phone?

Adam: Yes.

Mitch: Is that what you’re saying?

Adam: Pick up the phone. Do a freaking webinar. Hop on Skype with them, just e-mailing them a little survey saying, “Hey, reply to this e-mail.”
Most people, when they get online, they are – I wouldn’t say they’re introvert necessarily, but they have that mindset where it’s like, “I want to click some buttons and step back and live that digital nomad lifestyle and run my business from anywhere in the world, be on the beach and look at my cellphone and look at the commissions come in.” That’s all well and good.

But when you’re just starting out and you don’t have any systems in place to get or you don’t have any metrics and numbers to look at and data as far as where you should or shouldn’t be advertising and what ads are and what ads are performing better than another, guess what? Every freaking penny counts.

And especially coming from unemployed or basically no money as a marketing budget and me having to go through the grind of SEO and finally having to do SEO and to going on to paid marketing site, every single time that I’ve switched in learning a new marketing strategy, I’ve been able to make it profitable because I didn’t just blow up my money in the first week, first of all, but I was much more focused on the conversion side.

Let me give you a very specific example. I launched a lead generation company in September. And then I took off most of October because in-laws flew in for 11 days and I flew to Tampa for five days.

Besides that, the first month of this company, I maybe e-mailed my list twice on it with my old dusty list that I haven’t really built in years. Our list, by the way, is only 3500 I think right no. At one time, it was 25,000. So I’ve whittled it down over the years or whatever.

All that being said, most of the buyers that I got from my launch were from the $500 that I spent in Facebook ads and maybe even a little more than that. Let’s say even for 600, 650 in Facebook ads, I generated about 26 grand, 26,500 I think in revenue. And a huge chunk of that was profit. The reason why I was able to do that is because I focused so much on the follow up process.

To give you an idea, one of the things that I did was I focused on the e-mail follow up in the subject lines so that it really, really spoke to who my target user was. And the second thing was for those people that were interested in getting started, when they click on the order button, instead of going right to the checkout page, there was another forum where because it’s a lead generation service, I was getting their auto-responder company that they’re using. So I’d know who we’re integrating with basically, how many leads they want to generate and whatever lead package it was as well as name, e-mail, Skype or phone number. I think that was it.

But if they, on the next page, didn’t order, I now had them on a much more segmented ‘almost going to be a buyer’ list, not quite a buyers list, but ‘I attempted’, ‘possibly purchasing’ or ‘at least interested enough to fill out this form’ list. And that list also had their e-mail and their Skype or phone and it also had their auto-responder service in there, the GetResponse, AWeber or whatever.

So there are two things that I do with that list. One is I connected the meter with Skype, phone and/or e-mail and in some fashion say, “Hey, I just wanted to follow up with you. This is a personal message from me. I just wanted to make sure that there wasn’t an error with the form.” And they are already getting these e-mails from the autoresponder by the way in addition. But I was making sure I hit them from Skype to see if they didn’t see my e-mails or maybe I’d semi-stalk them and look them up on Facebook. You can do that. I personally did in this case.

Those are just little things you can do, especially if you’re a business opportunity rep and you need to connect with people on a one-on-one basis, they need to know your face anyway. It’s not usually a huge deal when you do stuff like that.

Another thing I did is you always want to use the data that you already have from that particular client. So in this case, one of the pieces of data I had was their autoresponder company that they use because they put it in that pre-order form.

So let’s say it was the case of GetResponse. I actually had a follow up e-mail in that sequence that said, “Notification, your GetResponse account shut down” or something along those lines. The reality is they weren’t going to buy anyway. I might as well mess with them a little bit and mess with their mind a little bit.

Now, they see the e-mail. It says GetResponse who they use right in the freaking subject line, they open it up and instead of saying, “Hey,” being like a fake e-mail, whatever it would be – it’s against CAN-SPAM. It can’t be like a fake like, “GetResponse is going to shut down your accounts,” not that kind of thing.

It was literally like, “Hey, I had a question from one of our clients asking if they’re only doing 5 or 10 leads a day [inaudible 00:42:13] now and we start doing 100 leads a day for them, is that going to bring up any red flags with them putting the name of their autoresponder? GetResponse automatically plugs that little token in there. Is GetResponse going to possibly shut down my account?”

And I say, “Actually no. GetResponse, again, putting in that little token of whatever (it could say GetResponse, AWeber, ActiveCampaign, whatever they put in there, it’s customized to them), actually, GetResponse will love you because as you build your list, you’re going to have to pay them more money to e-mail your list. So you’ll actually be a better customer for them and it’s not something that can get your account shut down. As a matter of fact, they want you to create your list,” that type of thing.

So completely turning it around, we got their attention and we held it long enough to show them, to walk them through that scenario about what getting your account shut down or not getting your account shut down might mean to them or whatever and then again pushing them way back to the order form.

So it’s little psychological ninja tricks like that. I focus so much more on those e-mail follow-ups and connecting with those leads individually than I do, “Let me go and do my ads, poke around in my ads.” It’s all about getting whatever leads you have and turning them into gold.

Mitch: I’m just going to give you a quick plug there. If you’re interested in learning some of the new ninja stuff on follow up, Adam has a really cool course out right now that’s called FantasticFollowUp.co. I’ll put the link below the blog post.

Adam: Yeah, I have two versions. The .co is probably going to be directed to .net version of it anyway now. But either way, you’ll be able to find me.

Mitch: Excellent.

Adam: Thanks, man.

Mitch: And let me just summarize what Adam said for those of you who are not in marketing. What he’s basically doing is he’s using different follow-up mediums mainly via e-mail to give the same experience as a salesperson would do in person. And that’s giving you as much exposure as possible to the product, giving as much exposure to you as a person and really just showing the prospect that they’re comfortable enough to buy and buy from you.

That’s what automated sales funnels do. And for those of you who don’t know what a sales funnel is, a funnel is literally shaped like a funnel and from the top to the bottom, the top is the part of the funnel that’s most open, which is someone who is very, very cold (they’ve just seen you or your marketing) and the bottom of the funnel where the little tiny hole is is where the person is ready to buy or actually buying.
So you want to move them through a “sales funnel” so that they start to get more exposure and understanding of the product and turn it into a buyer.
So that’s really, really great insight. It really helps to have someone else preaching this stuff because I tend to talk about it all the time and I think there are a lot of guys that aren’t around in the Internet marketing space and some that don’t even have businesses that watch my videos and listen to my podcasts. I think they think that I’m just pulling these terms, like I just pull these terms out of thin air. So it’s really good to have someone else talk about it like I do.

Adam: Yeah. We’ll have some index or glossary underneath this post of all the nerdy business and marketing terms that we have used over the duration of this podcast.

Mitch: Absolutely!

45:41 business and opportunities recommended for start-ups

Mitch: And for someone starting out an online or offline business, what types of businesses or opportunities would you recommend that they learn to build to do their apprenticeship or if they want to jump into the deep end? What would you recommend?

Adam: My biggest thing is I had a technical background with my engineering degree, but every job that I had between college and now is sales related. So, no matter what industry that you’re in, sales and marketing is always going to be the cornerstone of that business because without online traffic or foot traffic, if it’s a retail store or whatever it is, it’s really learning the sales process and the marketing process of that company.

So whether you’re starting a business or you want to do that apprenticeship, to me, I had so many different places that I worked at and I got to see the sales process through some of those companies. It could have been retail with Radio Shack. I worked for Yellow Pages Company for a little while. I worked for Time Warner Cable on their call center department part time, trying to make some extra money years ago.

So I had all these different sales type backgrounds and I saw sales from multiple different angles in a company. And when you can actually see not only the sales process, but also get the feedback from a customer on what they did like, what they didn’t like, now you can start to formulate more of those opinions of “If I was running this company, this is what I’d change to make us more money, to make our clients happier and to make a better experience for my co-workers or in the case of owning a company, your employees.”

Mitch: Absolutely!

Adam: So whatever the industry is, go. If you can go and get just a sales job and just work as the grunt or whatever in that company – I don’t mean to echo myself or repeat myself here, but I literally just met about a week and a half ago a guy who’s in the board of directors for a major franchise. And I told him, “I’ve been thinking about buying into a subfranchise.”

Mitch: I think I read about this.

Adam: Yeah. So he was basically giving me all this different advice. I got his phone number and everything from him. But one of the things that he actually said was “No matter what franchise that you want to go and start, I don’t care if it’s one that I’m on the board of or not, whatever,” he was basically like, “Humble yourself and go apply to another local one and work there for a month.”

He said fulltime. I don’t know if I could take that fulltime. I might work a lunch shift or something like that to see the process. But he’s like, “Humble yourself. Do the grunt work and figure out what really makes the company tick and get into that company culture because if you’re not on the same wavelength as that or you don’t like the systems and processes and you don’t really see yourself working there, you’re not going to feel good, your mindset is not going to be right, you’re not going to feel good hiring people in order to do that.”

Mitch: Yeah, absolutely. Cool!

48:24 what would you have done differently if you had to start over

Mitch: Well, I’ve got a couple of more questions and then we’re going to wrap stuff up. So having the knowledge you have now, what would you have done differently if you had to start over?

Adam: I think that I focused so much on traffic when I was getting started because that’s what everybody showed us. “Look at my traffic stats. Look at how much money I made.” And they don’t really talk about conversions. And obviously you could tell through some of my stories here, I focus heavily on the conversion side.

For me, I would have focused a lot more on the copywriting side. Even though it’s not that natural to me, I’ve gotten a lot better at it obviously over eight years. I would have tried to get this good within my first year on my copywriting because if you’re good at copywriting and conversions and those skills sets, people will send you traffic as affiliates.

So if I could go back and start something over again, I would want to work on the copywriting stuff more. And I would definitely outsource more and faster in my business because, for me, being the perfectionist engineer type again, just trying to step back in a way and trust somebody else to do it, they may do it half as good as you, three-quarters as good as you, 99% as good as you, but if you’re a perfectionist, even that 1% is going to be like,

“Well, I should have done it.” You’ve got to get out of that mode of thinking.

Mitch: Absolutely.

Adam: You can always have them do that 99%. You can go back and tweak stuff. They spent 40 hours on it and you spent two and you would end up with the same result with only two of your own hours. So again, having that trust and outsourcing more is definitely something I’d do a lot sooner in my business.

Mitch: Absolutely. Absolutely!

50:01 book recommendations

Mitch: And what are some of the top books that you’ve read or that you read at the moment that you recommend?

Adam: Honestly, I’m not much of a reader. I watch videos and trainings and that kind of stuff. When I first got started, I’d say The Magic of Thinking Big was a huge one. What You Say When You Talk to Yourself by Dr. Shad Helmstetter (don’t ask me to spell that though) was another huge book in terms of mindset and attitude.

I think one of the most influential books as an entrepreneur is The Four-Hour Work Week by Timothy Ferriss because that was one of my first intros to how systems work. So I definitely recommend that one as well. Think and Grow Rich is obviously up there. Seven Habits of Highly Effective People is up there.

Most of the ones that I attempted to go back and read lately had been all – I could have summed up that book up in a paragraph. I just wasted my time.

Mitch: You read the title.

Adam: Yes, exactly.

Mitch: I’ve got a few that I’ve read.

Adam: And not to throw Ryan Levesque under the bus or anything because I’m sure his book was decent, but from what I heard, the first half of it was just like, “Well.” Ask is the name of the book. So I should just ask my customers and clients and leads more questions and figure out what they want, give them surveys? Alright! I guess I didn’t have to read that book.

Mitch: Yeah.

Adam: I found out unfortunately and especially, the more specific you go in business type books, I find a lot of that. I’d much rather read the mindset kind of books like I mentioned than the more specific business books. If anything, I’d rather hire the guy before I give him $10 for his book.

Mitch: Absolutely!

51:42 tools recommendation

Mitch: And what are some of the most used software or tools that you use every day that you couldn’t run your business without?

Adam: Skype, Gmail, Google Calendar. One tool that I used a lot now is Asana. It’s a project management software. I still use BaseCamp and some other ones with clients, but that’s the biggest thing. Especially the more people that you’re going to have on your team and the more things that you’re directing within your company, you can’t be the conductor of your orchestra without those things in place like the project management software in that case.

So, I definitely highly recommend Asana. That’s what I’ve been using now for the last seven months or so.

Mitch: I’ve also heard a lot of good things about Asana. I’ve not currently got that many projects to manage. So we’re just using Skype groups and that stuff. But I’ve got a friend of mine that owns an IT company and he has 12 staff and he loves it. He just talks about it all the time. That and Slack as well.

Adam: Yes. I was just going to say that. Slack actually has an integration with them I believe.

Mitch: Yep.

Adam: I haven’t gotten around it. I haven’t had the need necessarily for it quite yet, but I will be integrating their plug-in I’m sure in the very near future.

Mitch: Awesome!

52:54 where to find Adam Holland

Mitch: That pretty much sums it all. We’ve pretty much gone through all of the questions that I wanted to get through. And you’ve given us some incredible insights into paid marketing and mindset and all that stuff. So I really, really appreciate your time, Adam.
If someone wanted to learn from you, where is the best place for them to start?

Adam: Definitely AdamHollandMarketing.com. That’s going to be my main hub now for all my different brands. It’s going to be displayed on that site. So AdamHollandMarketing.com.

Mitch: Excellent! And do you have a social media profile or anything? Oh, I know you do, but do you want to share that with everyone?

Adam: Yeah. You can Facebook search ‘Adam Holland’, but I do have Facebook.com/AdamHollandMarketing. It’s my fan page. I do occasionally put some videos or some posts here and there on that. And if you’re okay with sometimes politically charged posts, feel free to send me a friend request.

Mitch: I was about to say that there’s a little bit of left and right wing stuff there, but most of them are amusing.

Adam: Most of the time, it’s going to be inappropriate humor anyway. So if you’re sensitive, stick with the fan page.

Mitch: Or business opportunity bashings, which is a great domain name. You should really grab that. BusinessOpportunityBashing.com.

Adam: Yes. I do actually own I think Business Opportunity Review. I think it’s one of my domains. So I should hit that up.

Mitch: Awesome, man.

Adam: Another side project for the backburner.

Mitch: Yeah, thank you so much for your time. If you’re wanting more traffic or more leads in your business or you want someone to help you with your sales and marketing funnels, Adam is the man to talk to. He has helped me out a lot of times in my business and I couldn’t recommend him higher.
I’m really grateful to have you on here. I know you’re a busy guy. I know you’re sitting there in your pajamas and your hair is all over the place and you’re such a busy, busy guy. So I really appreciate you getting on the podcast and sharing your insights with us.

Adam: Absolutely, man. It’s been my pleasure. I really hope that the people listening got a lot out of it and they can take this few skills set tidbits and a few golden nuggets of mindset and they can formulate that. It’s more fuel to the fire in whatever they’re doing. Hopefully I can inspire some of you that are listening to this into starting your own business or growing what you already have.

Mitch: Awesome, man. Awesome! Okay, until next time, this is a Printing Money Show. I’m your host, Mitch Sanders. Over and out.

Favorite Books

http://fantasticfollowup.co/video-4/
http://www.adamhollandmarketing.com/
https://www.facebook.com/AdamDHolland
http://facebook.com/adamhollandmarketing

The post PMP002: Opening The Floodgates of Online Traffic with Adam Holland appeared first on PrintingMoney.com.

About Peter:

Peter specializes in helping people become wealthy by delivering breakthrough value. As a veteran coach, successful business innovator and trainer Peter delivers practical strategies based on the deep character and desire of individuals. He has a particular ability to tune into the real value in a person and assist him/her to bring it out. To this end he has created successful automated internet businesses, personal development training programmes and other ventures to not only hone his methods but also to produce value for others. This value has led to his clients going from working as network engineers to successful pitches Richard Branson’s on space projects working with NASA, and other clients going from living in their car to generating $20mil in sales. His methods assist business owners and entrepreneurs to harness their unique abilities and their nature and apply them directly to making the world a better place. He is the founder of Genuine YOUniversity which provides free resources and specialized training and coaching to assist as many people as possible.

In The Presentation:

00:46 about Peter Hagerty
05:09 systematizing
07:16 delegation
10:58 being on purpose
14:37 the entrepreneurial dilemma
20:51 on becoming an entrepreneur
26:54 overcoming challenges
33:16 on procrastination
44:39 on creating a business
53:48 what would you do differently?
56:33 the best piece of advice
59:12 book recommendations
60:37 the way of the slave
63:04 coaching with Peter Hagerty
67:12 where to find Peter Hagerty

Transcription:

Mitch Sanders: Hey everybody and welcome to the Printing Money Show. This is your host, Mitch Money Sanders coming to you live direct from Sydney, Australia.

Now, over the last couple of days, I’ve had quite a lot of fun. And as you guys know, it’s a very big part of my life and my experience to go and do a lot of fun things and to essentially be a lifestyle entrepreneur. So I’ve gone on and spent probably about five or six hours yesterday drifting cars at a race track, throwing a car into a corner at about 120 and 130 kilometers an hour and then ripping the hand brake and making this big smoke show. It’s been so much fun. I had such a good time and I’m really looking forward to the next track day in the next couple of weeks.

00:46 about Peter Hagerty

Mitch Sanders: Now I’ve got a very, very special guest on the line with me today. And the reason he’s so special is because I’ve personally been working with him for over seven years. This is my personal coach and he has been able to help me through some amazing things from the point of when I first was working with him, I was living in my car flat broke, almost $80,000 in debt in credit card debt for various different businesses that I’ve tried and failed at.

He saw something in me that I didn’t see in myself. He saw that I had this great potential and I was just missing the mark. I was using the wrong tools for the job. And he had a lot of those right tools to really help me with.

He’s a remarkable man. He’s had some incredible businesses that are not only quite strange, but really, really unique. He was actually coaching before there was a term for it. He’s been a coach for about 25 years now.

In some of the businesses that he’s done, he’s worked with the long-term unemployed. And what a long-term unemployed person is someone who hasn’t been working for three or four years and they have anxiety or depression and they really struggle to work in a job or to stick to a job. In Australia, for example, our government deems them as useless or they might as well just keep giving them benefits for years and years to come because they’re never going to get a job.

Now, what he goes and does is he has a lot of different processes and strategies that he’s used over the years to break people free of those chains in their mind or the anxiety or depression, all the different things that were holding them back to get a job. I didn’t know the exact percentage, but as he’ll jump on the line, I’ll get him to tell you what his success rate was. It was phenomenally high. The government I think came in at one point and they were like, “What are you guys doing? We’ve never seen such a high success rate. This is phenomenal.”

He has spent a lot of time doing property investing and renovations and building of houses over the years. And he’s also had another quite a strange business that did really, really well in the late ’90s that I’m sure you or your parents have been a part of, which is the Murder Mysteries. He created a murder mystery game and started selling it and doing internet marketing before internet marketing was even coined as that.

So as you can see, this is just a handful of some of the really cool things that he’s done and I often refer to him as my secret weapon because he has helped me through so many different difficult situations in my business, in my personal life, in my relationships. And really, when I’m stuck, I just think, “Hey, I need to get my secret weapon out because I know he can help me get through this.”

So without further ado, Peter Hagerty from Genuine YOUniversity. Peter, how are you?

Peter Hagerty: Wonderful, Mitch. I was [inaudible 00:03:59] after hearing all these wonderful things about myself.

Mitch Sanders: Excellent! So what was your success rate? I didn’t want to misquote you there. For the long-term unemployed, what was your success rate?

Peter Hagerty: Well, the way that that their success for that was defined was that a long-term unemployed person would enter employment and still be employed six months and 12 months later. And the time that was set for us was to get to about 12% for six months and 10% for 12 months. And we hit that pretty early. And then, by the time we were wrapping up that project, we had just over 52% for six months and 48% for 12 months.

Mitch Sanders: Wow! So you really smashed what they were expecting you to do there. That’s amazing.

Peter Hagerty: Yes. And we did become a bit of a positive witchhunt (sometimes success is your own enemy) because people basically couldn’t understand what we were doing and we ended up having to spend money on all sorts of things. But yeah, we proved the concept. We really did something extraordinary.

Mitch Sanders: Excellent!

00:05:09 systematizing

Mitch Sanders: And one of the other things that I really touched on just a little bit was the Murder Mystery Programs that you are selling. I remember one of the things that you’re really, really skilled at (and that’s really helped me in my business) is your ability to systematize.

I’m drawing this from memory, so please correct me if I’m wrong. But back in the late ’90s, you were selling so many of these Murder Mystery board games and you had I think six or eight different printers. Each printer had a specific job to print a specific part of the board game or the Murder Mystery game. You had systemized it to such a point that instead of taking you an hour or so to compile one of these games, it took you two or three minutes. Is my memory serving me correctly?

Peter Hagerty: Yes and no. It did take about an hour. We got it down to about 11 minutes and I was pushing further. But then, we just systemized the printing of the games altogether so that it became an electronic thing. So I guess in some ways, you could say we systemized it down to zero.

We started at charging $25 and ended up going down to $8 a head and doing six times the business. So we cut it down to a third of the price and doubled the business and then took it down even further to a dollar a head and then having it about 50 times the amount of money coming in.

That’s basically just by applying the Pareto Principle which is the 80/20 rule where 20% of what you do gives you 80% of your results. I wanted to test that rule and see how high you take it. I really don’t think [inaudible 00:06:51]. I think that there’s a 99/1 rule where 1% of what you do gives you 99% of your results as well.

That’s a science. That’s really a science. And a lot of the times behind that is how to get it out of your own way. So I think really what I focus on – because I had to get out of my own way to get that systemization personally.

Mitch Sanders: Yeah, absolutely.

07:16 delegation

Mitch Sanders: I remember probably the first year of my hosting company when I was doing really, really well, one of the big challenges that I had that you helped me through was I desperately wanted more time back, but I wasn’t comfortable giving the reins over to managers and to people that I trusted in my business. I think as entrepreneurs, this is one of the toughest things that we have to go through.

In saying that, it’s quite hard to generate a lot of sales letter and leads and stuff initially when you first start your business out. But once that’s one of the things you’re good at, one of the things you’re able to maintain, the real hardest thing that I feel is in being able to delegate tasks that you feel you want to control or you want to have full rein over. And yeah, you helped me through that a fair bit in my business and most of all initially.

Peter Hagerty: Yeah, it’s really common. What you just cited is extremely common because an entrepreneur tends to get a measure of success at the beginning by being good at everything because you fill every role in your organization (especially if you’re a solopreneur, which a lot of entrepreneurs are).

Mitch Sanders: Absolutely.

Peter Hagerty: And then suddenly you’ve got to delegate and then the whole thing is that you were very good at doing it all yourself, which makes you terrible at handing it over.

Mitch Sanders: Yes.

Peter Hagerty: This is one of the paradoxes of being an entrepreneur, which is what makes you great on one level of success makes you horrifically bad on the next level of success.

Mitch Sanders: Yeah.

Peter Hagerty: And so that’s why I say “getting in your own way.” I’m glad you gave that really good example. People that I speak to, initially, 80%, that’s where they’re stuck at. They’re stuck at, “I need to change what I’m doing, but I refuse to change what I’m doing.”

Mitch Sanders: Yeah, absolutely. I think that’s the difference. When we’re doing the live events and we’re doing coaching as well, I’ve talked to you about a few different stages.

You’ve got your startup stage, which is your zero to $100,000 in revenue or in income and then you got the $100,000 to the million mark. That’s what I really see as the make or break in the solo entrepreneur phase. Between $100,000 and a million is when you start to have to break free of doing everything yourself because you wouldn’t be able to grow past the million dollar mark.

Peter Hagerty: Yes.

Mitch Sanders: You see that a lot in entrepreneurs and they’re wanting so badly to grow past the million dollars, but they want to strangle the business in every area possible from billing to support to product delivery.

Peter Hagerty: Right! And they get to the million because they’ve got such tight controls. But then, you can’t really get past the million unless you let go of one of the controls. You have the system in place to look after it. They’re the controls. But you have to let go and let somebody else work the system for you.

Mitch Sanders: Exactly, exactly! And speaking of that, there’s a book that just comes to mind that I’ll mention that I know you’ve read and I’ve read a number of times, which is Work the System by Sam Carpenter. It’s an incredible book and it really summarizes what we’re all talking about here and how to start to remove yourself from the business and have it rely more on processes and procedures rather than you as a person.

Peter Hagerty: Yeah.

10:58 being on purpose

Mitch Sanders: So we went through a few different things. Another story comes to mind that I think is a great example of using the right tool at the right time. I remember you told me a number of times with the Murder Mystery business, which was 1998, wasn’t it, or am I mixing the dates up again?

Peter Hagerty: It ran for about 10 years and then I got sick of it. Yes, it was running in 1998.

Mitch Sanders: Yeah, so around that time was when Yahoo! Geocities was around and websites were very, very plain, bland and uninteresting compared to what we have now with code and technology. I remember you telling me that, again, talking about the right tool for the right job, you would have three to five web developers per week send you a message because your contact information was at the bottom of the site, saying, “Hey, we want to redesign your website because we think that it could be prettier. It’s quite ugly and we feel it really wouldn’t get a lot of benefit from the site.”

It’s a funny story because you’ve told me a couple of times. Did you ever take them up on that opportunity or not or why is that?

Peter Hagerty: I let one web designer who was insisting upon reinventing the site for me to prove how great it was going to be. I let him go. I warned him that I don’t think I’d hire him, but he went ahead anyway.

And then I asked him the question which is “You have this website and everything,” then I said, “Okay, how does this make a website make more money?” And this was face-to-face. And he just went white. He realized that he’d forgotten the primary thing.

Web designers are much more mature these days in my experience, but they’ve forgotten like every other web designer that was approaching me at that time that the site was about making money.

Sure, it’s about delivering something, a paid product and so on and about people having fun and all of that, but the fact is unless a business makes money, money is the blood of the business and without blood, you’re dead.

Mitch Sanders: That’s a great analogy as well for entrepreneurs. We often fall into the trap of – we think we have to make things perfect, we think we have to make things pretty. And I know I’ve built different start-ups over the years. Some have been successful and some haven’t been. And the ones that haven’t been, I’ve been so focused on perfection and getting everything looking perfect and better than our competitors and so on and so forth. Whereas the ones that have really succeeded are the ones that I’ve tried to form together and hoped for the best and obviously tested it to make sure all the software works, but I haven’t gone and made everything perfect.

That’s one thing that I’ve noticed with web developers that don’t understand conversions and marketing. They really focus on making things a piece of art. And they are creative, so I understand it. They focus on making things a piece of art rather than serving the purpose, which is to make money and to be a business.

So yeah, I thought that was a really interesting story and it sits with what we’re talking about here because a lot of the interviews that you’ll see in coming weeks are around how entrepreneurs solve problems and different businesses that people have started in really strange and obscure niches that have done really, really well.

14:37 the entrepreneurial dilemma

Mitch Sanders: Okay. So I guess it’s time to start jumping into the questions. This has been free-flowing. I do have quite a few questions to grill you and keep you on your toes, Pete. So on to the questions.

So, what makes the critical difference between those few who are really successful and those few who aren’t in your opinion?

Peter Hagerty: Well, there’s a very long answer to that one. I can think of lots of different things that make a difference. But if I had to pick one, it would be the willingness to confront what I call the <em>entrepreneurial dilemma</em>.

Entrepreneurial dilemma, it says that I must follow my intuition, but listen to the market. So it says I’ve got to do this one thing and I’ve got to do the opposite thing to. And you’re running two courses at the same time, being caught in two different directions.

So an entrepreneur listens to their intuition because an entrepreneur can see what the market is currently delivering and delivers something new. Being an entrepreneur means to enter a new project. And to do that, you have to sense something that is not readily able to be sensed by the market. So you’re special. I think entrepreneurs, every entrepreneur, like to know that what we’re doing is special because we are a strange breed and pretty weird.

But you’re not going to be as successful as an entrepreneur if you don’t also listen to what the market wants. You have an idea that is way ahead of its time, you have an idea that you spend too long trying to perfect and then you miss the market.

You might have been trying to produce an electric car in the ’60s in an oil-dominated industry or something like that. You might be Van Gogh who everybody thinks is a genius, but he sold one painting very cheaply during his lifetime and the rest of them were used as dart boards and stuff like that.

So the entrepreneurial dilemma is following your intuition, but also listening to the market. It’s not easy. That’s basically what my coaching revolves around. It’s like, “Who are you? What do you want to deliver? What’s deep inside that’s of value to you?”

Now, you have to bust out of that self-obsessed delusion. That’s a very negative way of putting it, but you have to break the bubble and then go, “Do people want this? Does the market want this?”

We’ve talked a bit about Murder Mysteries. I’ve had a few businesses and the Murder Mysteries, when I first started, I called it Character Acting Cards and I got zero business. Suddenly, [inaudible 00:17:24]. And that’s called Murder Mysteries.

It was like an interactive role playing game where everybody’s playing characters in relation to each other and knowing each other and each other’s plots and everything. Everybody ends up exhausted from having so much fun. But Character Acting Card sounds that great like what I’ve just said. So I’ve got to call it something else. Otherwise, the market is not going to understand what I am talking about.

So listen to yourself and listen to the market and find the sweet spot between that. And that isn’t lucid. That is a microscopic dot in a haystack.

If you really think of all the really successful entrepreneurs, I dare you and I challenge you to find one who doesn’t listen to their intuition and who doesn’t also understand the market really well.

Mitch Sanders: Yeah, absolutely. You’re spot on. You look at some of the big names like Elon Musk. A big part of the story is he was one of the co-founders of PayPal. He cashed out for I think $170 million and he put – I don’t remember which companies the money went where, but I remember the split. But it was like he put $100 million into SpaceX, which is a privately funded space exploration company, put $50 million into Tesla Motors and he’s making cars. And then he put $20 million into another venture of his.

Peter Hagerty: Yeah, yeah, into the battery business.

Mitch Sanders: Into the battery business. He put all of his funds intuitively into all these different businesses and then had to borrow money for rent.

Peter Hagerty: Yes.

Mitch Sanders: That doesn’t come from just thinking you’ve got to do something. That’s a gut instinct. The guy went from $170 million to having to borrow money for his rent in a space for a couple of weeks.

Peter Hagerty: Yeah. A lot of people might think that’s insane and a lot of the big accountants would say he’s absolutely crazy. And even a lot of entrepreneurs would say that that’s crazy to do that, that they would never do that themselves. They admired him because he then became successful.

By I reckon Elon Musk understood something about himself that nobody else did. He was being intuitive. I reckon he understood that he knew that he had a vacuum that must be filled in order for him to continue to be successful. I reckon he did that intentionally. But that’s my personal theory. I don’t know. I haven’t met the guy.

And you know what? Let’s say that was true, even if I got to say that to him, he might not even know that.

Mitch Sanders: Yeah, absolutely.

Peter Hagerty: He’s trusting himself.

Mitch Sanders: Absolutely!

Peter Hagerty: And a lot of entrepreneurs don’t trust themselves. They trust something that somebody sold them or some piece of advice that somebody gave them.

Mitch Sanders: Yeah, that’s very true. That’s a very, very good point. He’s also logically hedged his risks as well because they’re very different industries. But yeah, I see what you’re saying. I couldn’t quite answer if I was personally in the same situation if I would do it or not. I’d like to think that I would, but then I couldn’t answer it.

Peter Hagerty: Okay. Personally, I’m not going to say anything bad.

20:51 on becoming an entrepreneur

Mitch Sanders: Yeah, definitely. Okay, so when did you first realize that you wanted to be an entrepreneur or work for yourself?

Peter Hagerty: I’m searching my memory. I have no idea. It must have been so early in my life that I can’t remember it. I can’t remember a time where I didn’t want to do that. Any time I did work for somebody else, it was because it was going to help me somehow in my own business and my own understanding. I don’t know.

Mitch Sanders: I know you can’t answer that, but I could give the listeners a bit of an understanding of who you are from a story that you told me just last week actually, which was about when you were in high school and you weren’t actually attending school, but you’re passing all your exams. And this gives you an idea of the brilliance and the genius behind Peter.

Do you want to tell them a little bit about what you ended up doing to, for lack of a better word to put it, force your way to pass the school certificate?

Peter Hagerty: Okay, it’s not something I want to tell people.

Mitch Sanders: It’s a good story. That’s why I brought it up.

Peter Hagerty: Yeah. If we weren’t being recorded, I’d be calling you some names. I’m desperately trying to think how I can make myself sound better, but I always tell the truth.

Mitch Sanders: That’s true.

Peter Hagerty: One of my obsessions was accelerated learning. I learned how to learn really quickly. I had a business when I was about 16 through to about 20 or 21 where I would teach people how to pass exams and so on. And basically, pretty amazing stuff with their mind like read 10 books a day, that sort of thing.

Mitch Sanders: Just to clarify that, what he’s talking about there is about learning, not about helping people <em>cheat</em> at their exams. He had systems and processes to help people consume information at a rate that is hundreds of times quicker than just reading a page over 30 seconds.

Peter Hagerty: Yeah. This stuff does work really well. If you do it in a particular way, there’s a method to it. But because I was too busy running a business and I wanted to graduate from high school, I decided that I just did my own study in my own pace and not really go to school very much because I had business stuff going on.

Anyway, the school principal (actually I don’t know what year it must have been) turns up at the door and I answered in shorts. He just asked, “What’s going on?” Anyway, long story short, I got called in and the government was basically saying that if you don’t attend to school, you’d be thrown out of school, et cetera. I said, “Well, look at my exam results” and they’re like, “Unfortunately, attendance is important.”

This is what the whole thing is about to me, results. What value you produce, what you do, what you end up producing is what’s important. As long as nobody gets hurt, how you get there is really irrelevant.

But basically, I said, “Well, it could be really embarrassing that a student who is performing as well as I am is thrown out of school. And how is it going to look at in the media? It ends up bringing represented that I’m doing so well basically because I’m not using your methods.” So that woke them up and let me stay in “school.”

Yeah. I was very cocky. I’d like to think I’m more mature. But at the time, I was a very cocky young man.

Mitch Sanders: But cockiness really is just understanding all of the variables of a situation before that happening and being able to have the foresight to make a decision or move forward on whichever direction you need to go before it happens.

Peter Hagerty: Yeah.

Mitch Sanders: That’s all you really did there. You’d look at your entire situation and go on like “It really doesn’t serve me to sit in a class and learn at a speed of one or two out of a hundred when I can learn at a hundred and learn two or three weeks worth of stuff in a day and then us the two or three weeks to build my business and better myself as a person in life.”

Yeah, I’m a big believer in that mindset and working through things as long as you’re not hurting anyone or breaking any laws. I’m a big believer in just getting the job done the best way possible rather than just taking as much time as you can to waste stuff.

That’s the analogy of the work force of the school. The work force generally is if you can waste time, you’re still going to get paid, so you might as well do your job as slow as you can so you can make the time go quicker and you still got to check out and get the same amount of pay.

It’s the same with school. You got to learn the same. So you might as well just sit and slowly move through versus actively trying to make yourself smarter. It promotes the wrong kind of thinking.

Peter Hagerty: I think a lot of kids that are diagnosed with ADD really just needs to do accelerated learning.

Mitch Sanders: Yeah.

Peter Hagerty: It’s not something I teach anymore, but we can certainly get programs like Photo Reading and so on and get online and go to KHAN Academy. You can move ahead if that’s what you want to do.

Mitch Sanders: Yeah, absolutely. That’s one thing that you’re really, really good at as well for memory, speed reading. You’re quite high up in the world in the amount of reading you could do in a few minutes, right?

Peter Hagerty: Yeah.

26:54 overcoming challenges

Mitch Sanders: Okay. So what would you feel has been the biggest challenge that you’ve experienced in your business and how did you overcome that?

Peter Hagerty: I don’t know why, but this one incident is coming to mind where I had just gotten a streak on one of my businesses and suddenly, I started getting all these phone calls from people asking if they can get a credit card and my business had nothing to do with credit cards.

Mitch Sanders: Yeah.

Peter Hagerty: And eventually, I found out that a very large bank has misprinted their advertising and put my phone number on their advertising.

Mitch Sanders: That’s horrible.

Peter Hagerty: The trickle of these calls turned into a flood where I couldn’t put the phone down without it ringing. It seemed like I hadn’t even put it down and it rang again.

And then eventually I got in touch with the marketing guy and we said, “We’ve got to do something about this.” He spoke to me. I won’t say what he said, but it was a very, very subtle way of telling me that I was some sort of worm that he found sludged underneath the bottom of his shoe.

So, I predicted that he would be calling me back, “Here’s my mobile phone number.” So then I was furious. I basically was like, “I’ve got to turn this gigantic problem into a win. How can I do that?” And through a lot of frustration and meditation and strategic thinking, I came up with the idea of basically going back and answering the phone and finding out something about these people wanting a credit card. And whatever I found out about it, I’ll use them as a reason to tell them that they can get a credit card.

I was like, “Oh, you’re a woman? I know enough about [inaudible 00:28:42]. No, we don’t work with Australian.” And then, when they complained and wanted to talk to a manager, it’s his number I gave them.

For some reason, that came to mind. It’s a wonderful story. At the time, it didn’t feel very good. I ended up getting quite a nice little pay out. They bought my number from me, which flooded me for a while. The business was really just starting.

But the challenge there was when he spoke to me and treated me like I was a despicable little worm, I believed that for a little while. I was like, “What am I doing?” It’s a very, very large bank. I’m not allowed to say the name of the bank. It’s a big one. We think Australian banks are big, but no. This is a big one.

I believe this is what this guy is putting across to me. But luckily, my anger helped me to get through that. And so that was a big challenge. I just wanted to bring that one up I think because a lot of the time, we think anger is a bad thing. Certainly rage, going around and wantonly destroying stuff is a bad thing. But as an entrepreneur, you really need to connect with what you’re angry about because anger helps you change stuff.

Mitch Sanders: Yeah, it does.

Peter Hagerty: You don’t go around destroying stuff, but go, “Yeah, I’m angry. What do I want to change? And how can I change it in a way that people will go, ‘Wow, that’s fantastic. Yeah, please take my money. Let me pay you because what you’ve done has done so much for me. And please let me say thank you with money.’”

Mitch Sanders: Yeah, absolutely. And sometimes, it’s just that little jolt that people need.

Peter Hagerty: Yeah.

Mitch Sanders: You call a friend of yours and by default, it’s “Hey, how are you going?” “I’m good. Thanks. How are you?” “Yeah, I’m good. Thanks.” I hear that all the time. Whether you’re good or bad, you say, “I’m good. Thanks.” And being an entrepreneur, you probably know all about this – listeners as well as Peter. Even if you’re having a shit day or a bad day, you say things are great.

Peter Hagerty: Yes.

Mitch Sanders: The business is great. You’re great. Wife’s great. Dog is great. But my wife’s in hospital, the dog just got neutered, he got his nuts removed and it’s walking around sulking, the house just got burned down and the business just got a lawsuit from one of the biggest law companies in the US. But you’re great.

Peter Hagerty: Yeah.

Mitch Sanders: That’s generally how we run. So yeah, sometimes you need to just give someone a bit of a jolt and anger is great as long as you’re not, again, hurting someone or demeaning someone.

I don’t have anything that comes to mind, but I’ve personally used anger to get through a lot of problems with business and with personal life, with relationships. Yeah, that’s a great story. I really appreciate that, Pete.

Peter Hagerty: There’s another shorter story. I rang an advertising company at one point, which sells discount book. This was for the Murder Mystery business.

Mitch Sanders: Yeah.

Peter Hagerty: I rang them and said, “Can we be in your book? It’s mostly for restaurants.” The woman goes, “No, we don’t do that sort of thing.” I was really disappointed. Then later on, I got angry and went, “You know what? I don’t believe that. Something in me says that’s not right.”

So I walked up at their office which wasn’t that far away from me thankfully. And I just said, “I just want to double check. I just happened to be dropping by. I just wanted to double check if this is true.” And the guy was like, “No, that’s not right. We do that.”

And because I got annoyed, because I honored that anger and used it in a constructive way, I ended up with free advertising throughout this country and throughout the US and was bringing in hundreds of thousands of dollars per year. It’s because I got angry.

Mitch Sanders: Yeah, absolutely.

Peter Hagerty: If you’re an entrepreneur and you get angry, think about “What do I want to change? And how can I change that for the betterment of others and of myself?”

33:16 procrastination

Mitch Sanders: Yeah, definitely. Great story! That’s really good. So here’s a deep question that I’m expecting you to take some time to talk about this given that you’ve coached so many people and this is one of the biggest things that holds humanity back, let alone entrepreneurs. So take your time to answer this one and if you have any quick or short strategies that you can share with the listeners, I’m sure they’d really appreciate it.

So what do you think makes people procrastinate so much and not implement what they learn straight away?

Peter Hagerty: Okay.

Mitch Sanders: I told you you’ll like it.

Peter Hagerty: Yeah. This one is not as difficult as people think. And the reason why it is difficult is because it’s something they’re thinking. And generally what we’re thinking is, “I must do task A,” let’s call it <em>task A</em>, “in a particular way. I must do task A using method B.” And then there’s a part of you that says, “I hate method B. I don’t want to be method B. Method B is the opposite of who I am as a person. Method B, I’d rather flush my head in the toilet or something. I don’t do method B.”

So then they get stuck. They got this decision, “I must use method B to complete task A.” And the whole thing is “You know what? There’s a whole alphabet.”

So you go, “Well, what if I don’t want to use method B?” Your procrastination is telling you not that you’re a worthless piece of scum, not that you’re stupid, not whatever is your favorite way of beating yourself up. We all have them. Think about when you are stressed or exhausted or whatever and what you start believing about yourself. When you’re procrastinating, you’ll start believing that about yourself. So you’re programmed.

One of my favorites is “I don’t produce any value for everyone.” This is when I’m really tired. I said that to an assistant once. And then she said, “Do you really believe that?” I was like, “Yeah.” And she goes, “Well, that’s because you’re a complete idiot.” She’s actually a bit more colorful in her language.

And then she started listing all the things that I was actually doing. And I was pulling in a lot of money by helping a lot of people. The money that you’re making is a very creative representation of how many people you are getting great results for.

So when you’re procrastinating, it means you do not want to do method B. That’s all it means. It doesn’t mean you’re stupid, useless, worthless, a waste of space, unmotivated or an adjective of sort or another because something that happens when we procrastinate is we all suddenly engage in whatever addiction we might have.

There was a great book out from years and years ago, which I must have given away somebody. It’s called the <em>Procrastinator’s Success Kit</em>. I can tell you’re reading the book, but the gist of it is this. It’s amazing. One of the things it said is “Have you ever noticed that when it’s time to do your tax returns that your house is really clean? Why is it clean? Because you’re cleaning your house instead of doing your tax returns.” So, you’ll be succeeding somewhere else. So the first thing to do is find out where you’re actually doing something worthwhile.

The second thing that you do is you’re go, “Why the heck would I use method B? How about method C, D, E, F, G, H, I, J, K?” all the way through the alphabet until A1 and B1 and C1 and off you go because there are a million methods of doing things.

Let’s say I have a web designer talking to me recently about how he couldn’t make calls to try and get the clients. He’s basically trying cold calling.

I was like, “Tell me about what you’re doing if you aren’t procrastinating.”

“Okay, what I’ve been doing when I’m not making calls.”

I’m like, “No, no. Be specific.”

He’s like, “Well, I’ve got to call hairdressers because hair dressers are great website design people. They love looking good. So their websites is always their thing.”

I’m like, “Great. So you like hairdressers?” And then he’s like, “No. I like getting my haircut, but I don’t like the thing.”

“So you don’t want the hairdressers?”

“No, I don’t.”

“Okay, then don’t call them.”

He’s like, “What do you mean? I’ve got to call them.”

I’m like, “No, you don’t. That’s method B. You don’t have to use method B. What about C, D? Who do you like?”

It’s like, “Oh, I used to be an electrician. I really like those guys. They talk about [inaudible 00:38:06] latest magazine.”

“Okay! Well, electricians who need websites.”

“They do.”

“Do you know anybody you can call? How long before you get to call them?”

“I’d like to get off the phone now.”

Mitch Sanders: And he was excited.

Peter Hagerty: Yeah.

Mitch Sanders: He was excited to do that rather than “Oh no, I got to listen to the hairdresser talk about what Kim Kardashian is wearing this week.”

Peter Hagerty: Yeah. That’s interesting. Basically, this whole time I’m talking to this guy, I’m thinking about another woman I know who was a website who used to be a hairdresser. I’m like, “Mate, have you got any leads? You want to pass some?” I said, “Somebody else like them.” And he’s like, “Yeah!”

Mitch Sanders: So he started passing leads that he just didn’t have the energy or effort to want to listen to them talk about stuff that he’s not interested in. He was able to help someone else in their business.

Peter Hagerty: Exactly! And then, the other person, they basically ended up teaming up on some projects, which she did all the stuff he didn’t want to do.

Mitch Sanders: Oh, wow. They found synergy through procrastination, which is amazing.

Peter Hagerty: What do you do when you procrastinate? I tell you what you should do. Step one, stop yourself from trying to stop procrastinating.

Basically, when we’re procrastinating, we’re judging ourselves. We’re saying, “I’ve got to stop.” Stop stopping yourself. Just start procrastinating for start. Give yourself the space.

Once you’ve done, you give yourself permission for a good reason for procrastination. So just keep procrastinating. Go on and do something else. Let your mind open up and go ask yourself the question, “What’s the benefit for me of this procrastination? How else would I like to do this?” And then you could come up with something.

Mitch Sanders: Yeah, that’s really, really good. That’s it. There’s something that I’ve been procrastinating on for a couple of weeks now that I really want to do. And I’m going to use that strategy today and I’m going to get it done.

Peter Hagerty: Let me recap the strategy. Let’s compare what you’re planning on doing. So you’re planning on doing something differently now as a result of hearing that.

Mitch Sanders: Yeah.

Peter Hagerty: And let’s look at the other method. So this is how it works. First, procrastinate. Then condemn yourself. Then put in the hard work, sabotage it, stir it up, condemn yourself even more and procrastinate some more.

Mitch Sanders: Yep.

Peter Hagerty: So you used it? Were you dealing with this before?

Mitch Sanders: Yes. It’s actually quite simple. It’s the environment that I’m in. I got that from what you’re doing.

So the environment, what it is, is there’s a specific course that I want to go through and I really want to go through it because I know the course and I know the information is really valuable.

But what I really don’t want to do is I don’t want to sit at a desk and watch the course videos. I want to sit on the lounge because whenever I want to do it, I keep going and sit on the lounge and watching TV.

Peter Hagerty: Right.

Mitch Sanders: So I’m going to sit on the lounge and watch TV, but I’m going to have a laptop on my lap.

Peter Hagerty: Okay. That could work. Or maybe you need to listen during a workout or when you’re driving or whatever the case may be.

Mitch Sanders: The other thing I was thinking about doing is – it’s a video course.

Peter Hagerty: Sorry?

Mitch Sanders: It’s a video course, so I can’t exactly run with the laptop in front of me. But I could see if there’s an audio version of it and listen to it while I go running.

Peter Hagerty: Yes. If there’s an mp3 or something, you know?

Mitch Sanders: Yes.

Peter Hagerty: There are all sorts of ways. Whatever works for you, do it that way.

Mitch Sanders: Absolutely.

Peter Hagerty: And anybody who’s listening to this interview, whatever is the thing that you’re procrastinating about, I’d recommend – whoever’s listening, you are not [inaudible 00:42:18]. You’re procrastinating about something probably. So then just allow yourself to stop trying to force yourself to do that and now allow yourself to think about how you’d like to do it.

Or another strategy is this. Think about the result of that task and write down 20 other ways of getting the same result, which has nothing to do with whether you think you should do it.

Mitch Sanders: Yeah, interesting. So those are three strategies for the one thing. So I think the listeners have definitely got more than enough ideas or ways around it.

Right on this blog post or the comment or the actual podcast itself, I’d love to hear (and I’m sure Peter would as well) how implementing this strategy for procrastination alone has really helped you and what it’s helped you push past.

I know I’m planning this afternoon. As soon as I get back from going shopping, I’m going to sit down on the couch and go through this course. I’m really excited about it now rather than thinking about, “Oh, I’ve got to do this thing because I want to do it.” You can see the difference in my voice just thinking about the different ways that I want to do it. That’s very, very cool. Thank you.

Peter Hagerty: Yeah. And the way that you try, it might not work and you might find yourself procrastinating again. So you try something else.

Mitch Sanders: Yeah, absolutely.

Peter Hagerty: And actually, you’ll get there. You get to do it in a whacky way because you’re a whack job like all the other entrepreneurs. Do you know what I mean?

Mitch Sanders: That’s funny. I love my deviant ways of doing things. That’s why I think that story about school really resonated with me because I really like the way that you’re able to go about getting a result without hurting everybody, but without having to do anything extra. You just kept doing what you’re doing.

Peter Hagerty: Yes. I’m not proud of it. But yes, I got a result. I don’t excuse myself.

Mitch Sanders: No, that’s totally fine. The big part of this podcast is a lot of what we’re talking about is very raw, so you’ve got nothing to be embarrassed about here or think about like that.

44:39 on creating a business

Mitch Sanders: And that leads me to my next question, which is for someone starting up online or in business, what type of business would you recommend that they start to learn to build?

Peter Hagerty: Okay. That’s a bit of [inaudible 00:44:57] type of question.

Mitch Sanders: Yeah.

Peter Hagerty: I would say what type of business. I mean, it made me start thinking of categories and then I just dismissed that. Basically, it has to be around something that you love.

Mitch Sanders: Yep.

Peter Hagerty: Unless you love it, forget it. And if you love doing it, you’re probably going to find it really difficult to find a way of marketing it because when you love something, we’re so close to it that we then half understand what the market sees.

So talking about something you love, that’s something that I’ve worked with people. I’m just putting them into what they really love doing.

And then give yourself the time to explore that even if you need to get a job cleaning toilets in the meantime, I don’t know. Just look into what you love and then start going to that.

And then, learn marketing really, really well. And you know this very well, Mitch. You’re a marketing guy.

Mitch Sanders: Absolutely. And I think something else to just add to that, correct me if I’m wrong, is to not judge yourself on what it is that you’re wanting to do.

So, for example, you’ve talked to me about there are people that are born in this world that are meant to be a garbage man. And by collecting people’s garbage every single day, it puts such a big grin on their face and they absolutely love what they do.

Now, for me personally, I couldn’t think of anything worse than being a garbage man. It’s not my purpose to do that. One thing that I’m really good at is I’m good talking about people in a positive light and getting people’s businesses out there and marketing.

So that’s why having this conversation with you is a lot of fun for me. It’s energizing. I’m really pumped and I’m having such a good time.

Do you want to touch a little bit on that as well? I think as entrepreneurs, I know personally for myself, I often judge myself. “I shouldn’t spend so much time working on my cars because it’s taking me away from my business. It’s important for me to make money so I can drive cars more.” But I love doing stuff with my cars. I love racing. I love doing stuff that’s on or around it or even just talking about cars. So do you want to just touch on that a little bit so that everyone can get a little bit of clarity?

Peter Hagerty: The thing about when you connect with what you love, you tend to give away that service for people that’s connected with that in a way that it doesn’t seem to cost you anything. So it’s almost like you can just give and give and give and you never run out.

And so whatever that is, you’ve got to keep going for that. If you then learn how to bill for that, because what you’re probably giving them is almost unlimited in a manner, you’re able to bill a lot and you’re able to provide a lot of value.

So there’s another point that comes to mind. I read a book on marketing I’m coming back to. I know you haven’t asked me a question about it before.

So, coming back to this one, when you connect with what you love, you start being able to give it almost endlessly. So then you give that and find a way to bill for it.

And then another story that comes up is a guy who was unemployed for the longest period of time. He just couldn’t get a job no matter what he did. He had this idea that he had to get a job as a baker because his family were bakers and he is trained as a baker. He was given a bakery shop for his 21^st birthday. So he had a business and he basically ran into the ground. They had to be given another one. Pardon me. And to him, that was almost like a death sentence, being given another bakery shop.

So I was doing some work with him. He realized that he might do something extremely meditative and repetitive and something that has been a service to the community where he’s helping the community, but not necessarily interacting with anyone.

And the day that he got a job as a street sweeper was the happiest day of his life because he messaged every three months for years saying, “I’m still sweeping streets and I just love it. I just chill. It’s like heaven. I go along in the car and I’m sweeping the street with the truck thing that’s sweeping the streets. It’s the best thing ever. Thank you so much.”

And then I got another story about this farmer. He was a failure as a farmer. He was basically sent to Australia by his family to work in a factory because that would be as good as he’s ever going to be because being a farmer was admirable and anything else was lower than being farmer.

Then through talking to him (it’s a bit of a long process, but through talking with him), we discovered that he was such a bad farmer because he was always looking at rocks. No matter what he did, when he talked about rocks, he lit up. And then I said, “You know what? We have stonemasons and there are apprenticeships going all over the place.”

And this was in our country. He’s like, “Are you joking?” I’m like, “No, I’m not. Do you want to go and have a look?” I swear that same day, within two hours, he was an apprentice stonemason.

Mitch Sanders: Wow! That’s amazing.

Peter Hagerty: And he couldn’t believe it. He thought he’d died and gone to heaven.

Mitch Sanders: Wow!

Peter Hagerty: I wouldn’t like to be a stonemason, but that’s not my role.

Mitch Sanders: Yeah, exactly.

Peter Hagerty: For me, if I’m going to work with my hands, it would be with woods. But does that mean it’s got to be stone? No, of course not. Everybody has their talents. Maybe it’s the role.

And there’s a thing about how much teachers get paid and how they can’t be grossing very much. You talk to a teacher about how much they get paid and they talk very little about money. They talk about all the excellence awards. But then, money, it gives you a lot of ability.

Mitch Sanders: Yeah, a lot of freedom and choice is the one thing that money gives. I’ve had a few debates over the years on that topic. I enjoy what money can bring me, but I’m not in love with it. And I’ve had a lot of people, especially spiritual people trying to tell me that I’m in love with money and it’s the root of all evil.

And that’s a really good defining factor. It’s not that I’m in love with money. I’m in love with the freedom that I have and the right to choices that I have and money is what brings that.

Peter Hagerty: Yeah.

Mitch Sanders: And it’s very powerful in that sense.

Peter Hagerty: And if you want to go back to the Bible quote, it’s actually the love of money above all else is the root of all evil. And so loving money…

Mitch Sanders: So you got to love money second and your wife first and you’re still not breaking what the Bible says.

Peter Hagerty: Exactly! My wife is a fantastic person.

Mitch Sanders: You might want to put your kids above the money because then the wife probably won’t love you back.

Peter Hagerty: Exactly!

Mitch Sanders: Absolutely!

Peter Hagerty: If money is above the kids, then you’ll sell the kid.

Mitch Sanders: Wow!

Peter Hagerty: Yes. I’m joking around because this illustrates the point really well. Some people think we’re obsessed with money and we’re actually not because you just look at what you’d spend the money on, then that’s what’s more important than money.

Mitch Sanders: Yeah, absolutely.

Peter Hagerty: I suppose I’m doing some courses that I’ve learned where I basically created a theoretical situation where people would be willing to sell their children.

Mitch Sanders: Wow!

Peter Hagerty: The mechanism is not so much money. Basically, you found out what the parents’ values are and then you find a way of serving the values of that parent, fulfilling those values in a way that really is wonderful for the child.

So if basically the parents’ values are travel and learning from language, you say, “Okay, I’ll give you a million dollars to take your child to France and learn French,” they’ll be like, “No problem.” They love their child, they like to travel. They love their child, they want to learn another language. And if there’s money, no problem.

Mitch Sanders: Absolutely!

53:48 what would you do differently?

Mitch Sanders: Yeah, that’s definitely interesting. That actually leads me into the next question. You’re talking about kids and talking about having the ability to do really whatever you want. So Pete, having the knowledge that you have now, what would you have done differently if you had to start over or if you had a conversation with the younger version of yourself, what would you tell that younger version of yourself to start working on?

Peter Hagerty: You stunned me there, man. I don’t know what I would have told myself. I don’t know. I look at my life and I think I’ve had a pretty good go of it. I’ve done some pretty wild and crazy things. Am I missing the point of the question? What would I do different? Is that what you mean?

Mitch Sanders: Yeah, what would you do differently? You might not do anything differently and that’s totally cool as well. It’s more of a question to get a probe into who you are as a person or what you like or what you dislike.

Peter Hagerty: Look, I would say being less cocky. I think that’s a regret that I’ve exposed already. I’ve been a very clever young man who was able to do a lot of things and so on. I had this idea that I can achieve anything.

We do have limitations. We’re all limited beings. Our limitation enables us to have a very focused experience of life. I think I would have more gratitude for that. I have more gratitude for my limitations.

In 1987, I was in China. I was preaching the virtues of democracy and state capitalism. I got a lot of people into a lot of trouble. And basically, I would have had more respect for the system as it is because the systems that we have in place, although sometimes they limit us and they’re really annoying, they do some wonderful things for us. I think I’d have a lot more gratitude.

That’s what I’ll do, be more in gratitude for the way things were. I’d still innovative, I’d still be entrepreneurial, but I think I’d be more thankful to how things were and how we got to this wonderful stage of evolution that we’re at as a planet. I mean, [inaudible 00:56:26] the opportunity that is before us. I have not had gratitude to what brought us to this point.

56:33 the best piece of advice

Mitch Sanders: Excellent! And what would you say is the best piece of advice you’ve ever received?

Peter Hagerty: Do what you love and find a way to make money doing it.

I know it’s a cliché, but somebody said it to me when I was about 20, it struck me deeply and I’ve stuck to that.

Mitch Sanders: Okay, interesting. I had someone write on one of my Facebook posts the other day that if you make money doing what you love, you won’t love what you’re doing. What do you think about that?

Peter Hagerty: I think when it comes to profiling who should do what vocationally, people are split into various groups. I’d say that 95% of people could do well to move forward making money doing what they love. And then there’s another 4% to 5% who really shouldn’t do that. They should go and get a job and get a job that they find challenging and fulfilling to an extent and then have what they love as a separate interest outside of their job. That’s their profiles. So, that’s what I call it, a profile.

The purpose is to do a humble job of service during the week and then on the weekends and in the evenings, go and do something that expands for which they don’t have any really great responsibility for. So they can walk away from it if they want to.

Mitch Sanders: That explains that archetype. That personality type generally doesn’t do well as an entrepreneur because they need to be told what to do in order to continue to move forward.

Peter Hagerty: Yes, yes. People who aren’t entrepreneurs, you can still do what you love. I mean, somebody I know really well works for a charity in a corporate environment – or is actually the head of the corporate environment. But they love what the charity does. So all the pains of being a corporate environment are suddenly not a problem.

So they’re doing what they love. They’ve got a job. They’re not an entrepreneur. Although I think they’re very entrepreneurial because they’re good at raising money. And being an entrepreneur is not the end-all and be-all in the world.

Mitch Sanders: Of course. Of course.

Peter Hagerty: It’s a particular segment of whackadoodle people who can possibly innovate.

Mitch Sanders: We’re starting to run out of time. I’m going to have to start moving you on a little bit. We’ve got a couple of more questions. And then I’ll get you to end with something you’re working on at the moment and how people can find out more about you.

59:12 book recommendations

Mitch Sanders: So what are the top three or top five books that you’d recommend that the listeners of the podcast can have a read through?

Peter Hagerty: If they’re calling themselves entrepreneur and they haven’t read EMyth by Michael Gerber, you need to get on to that, Work the System by Sam Carpenter, The War of Art by Steven Pressfield, which might seem like a very airy-fairy book, but when you look at your business as an art, then you’re delving into the unknown every day and try to bring something into the real world. That’s really important.

They would be the top three that I would recommend. I’m looking at Duct Tape Marketing by John Jantsch. I can’t say his last name very well. J-A-N-T-S-C-H is how you spell it. And then from there, I’d say, The Speed of Trust by Stephen Covey who is the son of the author of Seven Habits of Highly Successful People. Speed of Trust, if you gain people’s trust because you deserve it, you cut out 90% of the problems in your world. Gain trust by deserving it basically is what it comes down to it.

01:00:37 the way of the slave

Peter Hagerty: There was one point I wanted to make which I alluded to before, which I think is core. Can I take a moment?

Mitch Sanders: Yeah, sure.

Peter Hagerty: The number one thing that stops people from making a lot of money is they are hooked into what I would call the slave’s mentality, the way of the slave mentality. And it goes like this. “I get paid according to the amount of suffering that I endure.” That’s their mindset. They say to themselves, “I get paid according to my suffering.”

If you’re doing that, you can only get paid so much because you’re going to resist suffering. So if you change that mindset consciously (and as you practice it and actually do it) over to “I get paid for how much value I deliver,” then you’re not slave anymore.

If you find a way of finding out how much value you can deliver and automating it and you have a brilliant system, but because of what we’ve done, everybody actually can have fresh water and plenty of electricity and food, don’t you deserve billions of dollars if you saved billions of lives?

Mitch Sanders: Absolutely.

Peter Hagerty: Because you’re delivering value. And that’s the core of what I work with on people. It’s taking them to how much value they can deliver. “What is my value as a person? How do I make it in the outside world? And how can I get really hot for that and let the heat of that passion for doing that burn away all the limitations and psychological stuff that makes me procrastinate?”

Mitch Sanders: Absolutely.

Peter Hagerty: If I don’t speak to anybody, let’s say someone listening to this podcast and they only take one thing away from it and I never had any interaction with them besides this, I’d just say, “Focus on the value you want to deliver up and go for it.” Put the suffering aside and you help other people put their suffering aside.

Mitch Sanders: Awesome. I love that. And that’s something that I’ve worked on with you over the years and I can definitely say that when I first started out, I had that mentality. I think it’s still there. I think it will always still be there. But I feel 100% more value-driven and focused on delivering value now than when I first started working with you. Excellent!

63:04 coaching with Peter Hagerty

Mitch Sanders: Now, this concludes the whole interview. But what I want to do now is I want to just get you to share a little bit about if you’ve got any offers or if there’s a competition or anything that you’re working on right now that people can go and look at or be a part of. Is there any?

Peter Hagerty: Yeah. I’m, at the moment, working on a project to get a really good understanding about people’s vocational psychology. And what I want to do is I’ve got a survey called The Vocational Freedom Survey, which is a questionnaire that takes about seven minutes to complete it. I’ve made it as brief as possible so that I can get the maximum value. That helps me about taking people to value-driven activities rather than suffering-driven activities. This is what I’m about. I love this stuff.

So what I want to do is bring the world a few steps closer in my lifetime towards people doing what they love for a living and having that be more normal than it used to be in the past. So I want this to be a normal thing that people do what they love and make money doing it. The Vocational Freedom Survey is a big part of that.

I already know a lot, but I’m too close to this material. So I want to hear from people and I’ve got these questions. So, if you answer those questions, you can go to my website, which is <a href=”http://genuineyouniversity.com”>GenuineYouniversity.com</a>, I would really appreciate it.

Anybody who does answer that survey, they get into a draw to get a year of group coaching with me on this topic of how to become successful as an entrepreneur by doing something wonderful in the world. And that year of coaching, I swear, it could transform you. It could change everything.

So there’s the prize for that. If you refer other people to the survey, then there’s another prize for you if you refer people. So that’s basically what we’re doing. I’m also doing some other little giveaways. There’s a lot to add value. If you get on that survey, you might see a little bit more than what I’ve just said. I’m going to keep my mouth shut now.

Mitch Sanders: Okay. Excellent! And I’ll put the link. If you’re listening to this on iTunes, head over to the blog and have a look from under the video, the podcast, you’ll see the link to this. Again, that’s GenuineYouniversity.com. Yeah, just start to fill that out.

I personally have been paying Peter for over seven years. I spent about $12,000 to $15,000 annually with him and it’s the best money I’ve ever spent. It has helped me through some really difficult situations. It has helped me through some really great situations. And I can’t speak any more highly of him.

I actually tell everyone that he’s in my business circle. It’s having problems about UP. As you know, I’ve sent you quite a few referrals over the years.

Peter Hagerty: Yeah. Also, I just want to make a point for people who think like that’s a lot of money. I hope you don’t mind me saying, Mitch, but when you first started, you had no idea how you can afford it.

Mitch Sanders: Yes. Yeah, and that’s a really good point.

Peter Hagerty: Yeah.

Mitch Sanders: I think you had a weekend course or something and I had to scrape together about $800 to do this 2-day event that you put on. Or was it a 1-day? I can’t remember. But yeah, you don’t need a lot of money to start. I just have you on retainer because I never know when shit is going to hit the fan or when I’ve got a deal that I need a different set of eyes to look at. That’s why I call you my secret weapon because I have you on retainer.

Peter Hagerty: Wow! Yeah, I’ve been called many things.

Mitch Sanders: And depending on the day and depending on how challenging it is, it’s normally a little colorful when I call you stuff. But generally, I call my secret weapon.

01:07:12 where to find Peter Hagerty

Mitch Sanders: Cool, Pete. Is there a way for people to get in contact with you? I’m assuming you’re on Facebook. Well, I already know you’re in Facebook. But can you share your Facebook profile with us or any other websites that people can reach out to you from?

Peter Hagerty: Yeah, like I said, the Genuine YOUniversity website, my website and the Facebook page. You can look me up on Facebook, but don’t expect me to behave in a way that is consistent with normal human beings.

Mitch Sanders: He shares a lot of cat memes. Yeah, if you’re after GOPG rated stuff, then you probably won’t get much of that. But if you wanted a good laugh and some deep insights into human psychology, business and the way that we all work, then definitely follow Pete on social media. It’s Peter Hagerty. I’ll put links below the video, the podcast and this blog post.

And that’s it. We just came in on time, which is really great for everyone listening. I’m looking forward to the next interview that I’ve got lined up.

I just want to say thank you, Pete. I know you’re a very busy man and you have a lot of things going on all at once. So thank you so much for your insights, for the strategies. I know personally I’ve got something out of it and I was just really here to pick your brain.

Peter Hagerty: I love what you’re doing. I love what you’re doing with these interviews. It’s fantastic.

Mitch Sanders: Excellent! Is there anything you wanted to say before we close and sign off or are you good?

Peter Hagerty: I’ll just sign off with free yourself and free others.

Mitch Sanders: Awesome! And make money doing what you love.

Peter Hagerty: Exactly!

Mitch Sanders: Awesome, Pete. Thank you so much for your time.

Peter Hagerty: Thanks Mitch. Talk to you soon.

Favorite Books

Interview Links

http://www.genuineyouniversity.com/group-coaching-prize-vocational-freedom-survey/

The post PMP001: Entrepreneurial Purpose with Peter Hagerty appeared first on PrintingMoney.com.

This is abit of an old interview, its from September 2010, just over 5 years ago. Its funny looking back at old different I use to look back then, compared to now.

I bumped into another two Australian and global leaders at the Ultimate Success Summit, Mr Jamie McIntyre and Mr Greg Sacker. Greg is a very successful currency trader and business coach and Jamie is an all round serial entrepreneur.

About Jamie:

Starting 14 years ago, Jamie McIntyre took less than 5 years realize he dream and in the last 8 years as a world leading educator and success coach. Through his best-selling books and DVD’s, which he allows to be accessed for free, Jamie has touched the lives of over 250,000 Australians, New Zealanders and now people worldwide, producing many millionaires in the process and helping thousands retire early with financial security.

About Greg:

For more than a decade, Greg Secker has been an extremely successful trader, coach and business leader. He was vice-president at 24 to a major investment bank in the United States responsible for the online trading of billions of dollars in the currency markets.

Jamie and Greg gives their insights into what it takes to become achiever, entrepreneur and leader:

The post Interview With Jamie McIntyre & Greg Secker at the Ultimate Success Summit, Sydney Australia appeared first on PrintingMoney.com.

People don’t have the time or the attention span to read any more words than necessary.

You want your readers to hear you out, understand your message, and perhaps be entertained, right? Here’s a list of words to eliminate in order to help you write more succinctly.

1. That

It’s superfluous most of the time. Open any document you’ve got drafted on your desktop and find a sentence with that in it. Read it out loud. Now read it again without that. If the sentence works without it, delete it. Also? Don’t use that when you refer to people. “I have several friends that live in the neighborhood.” No. No, you don’t. You have friends who. Not friends that.

2. Went

I went to school. Or the store, or to church, or to a conference, to Vegas, wherever it is you’re inclined to go. Instead of went, consider drove, skated, walked, ran, flew. There are any number of ways to move from here to there. Pick one. Don’t be lazy and miss the chance to add to your story.

3. Honestly

People use honestly to add emphasis. The problem is, the minute you tell your reader this particular statement is honest, you’ve implied the rest of your words were not. #Awkward

4. Absolutely

Adding this word to most sentences is redundant. Something is either necessary, or it isn’t.Absolutely necessary doesn’t make it more necessary. If you recommend an essential course to your new employees, it’s essential. Coincidentally, the definition of essential is absolutely necessary. Chicken or egg, eh?

5. Very

Accurate adjectives don’t need qualifiers. If you need to qualify it? Replace it. Very is intended to magnify a verb, an adjective, or another adverb. What it does is makes your statement less specific. If you’re very happy? Be ecstatic. If you’re very sad, perhaps you’re melancholy or depressed. Woebegone, even. Very sad is a lazy way of making your point. Another pitfall of using very as a modifier? It’s subjective. Very cold and very tall mean different things to different people. Be specific. She’s 6’3″ and it’s 13 degrees below freezing? These make your story better while also ensuring the reader understands the point you’re making.

6. Really

Unless you’re a Valley Girl, visiting from 1985, there’s no need to use really to modify an adjective. Or a verb. Or an adverb. Pick a different word to make your point. And never repeat really, or very for that matter. That’s really, really bad writing.

If you are visiting from 1985? Please bring the birth certificate for my Cabbage Patch Doll on your next visit. Thanks.

7. Amazing

The word means “causing great surprise or sudden wonder.” It’s synonymous with wonderful, incredible, startling, marvelous, astonishing, astounding, remarkable, miraculous, surprising, mind-blowing, and staggering. You get the point, right? It’s everywhere. It’s in corporate slogans. It dominated the Academy Awards acceptance speeches. It’s all over social media. It’s discussed in pregame shows and postgame shows.

Newsflash: If everything is amazing, nothing is.

8. Always

Absolutes lock the writer into a position, sound conceited and close-minded, and often open the door to criticism regarding inaccuracies. Always is rarely true. Unless you’re giving written commands or instruction, find another word.

9. Never

See: Always.

10. Literally

Literally means literal. Actually happening as stated. Without exaggeration. More often than not, when the term is used, the writer means figuratively. Whatever is happening is being described metaphorically. No one actually “waits on pins and needles.” How uncomfortable would that be?

11. Just

It’s a filler word and it makes your sentence weaker, not stronger. Unless you’re using it as a synonym for equitable, fair, even-handed, or impartial, don’t use it at all.

12. Maybe

This makes you sound uninformed, unsure of the facts you’re presenting. Regardless of the topic, do the legwork, be sure, and write an informed piece. The only thing you communicate when you include these words is uncertainty.

13. Stuff

This word is casual, generic even. It serves as a placeholder for something better. If the details of the stuff aren’t important enough to be included in the piece? Don’t reference it at all. If you tell your reader to take your course because they’ll learn a lot of stuff? They’re likely to tell you to stuff it.

14. Things

See: Stuff.

15. Irregardless

This doesn’t mean what you think it means, Jefe. It means regardless. It is literally (see what I did there?) defined as: regardless. Don’t use it. Save yourself the embarrassment.

Whether you’re ghostwriting for your CEO, updating a blog, selling a product, or finishing your master’s thesis, you need to keep your reader engaged. These 15 words are a great place to start trimming the fat from your prose. Bonus? You’ll sound smarter.

The post 15 words to eliminate from your vocabulary to sound smarter appeared first on PrintingMoney.com.

He now lives an endless summer (spends half the year in San Diego, the other half in Sydney, Australia) is complely mobile and has some amazing stories of how the law of attraction has creating endless posibilites in his life since he started using it only a few years ago (Decemember 2006).

Ryan also shares his insights into the real “Entrepreneur School” and how you can join one near you (part joke),  the one key strategy to becoming an Entrepreneur and sustaining your modivation without the use of tricks or techniques and a bunch of other cool stuff including his best advice for entrepreneur’s all around the world.

Because of the length of the interview, I had to split it into two videos. The full interview with Ryan Higgins from MindMovies.com is below:

Part One:

<iframe width=”853″ height=”480″ src=”https://www.youtube.com/embed/J3IDh3sWXak?rel=0&amp;controls=0&amp;showinfo=0″ frameborder=”0″ allowfullscreen></iframe>

Part Two:

<iframe width=”853″ height=”480″ src=”https://www.youtube.com/embed/R0i41wV0PwE?rel=0&amp;controls=0&amp;showinfo=0″ frameborder=”0″ allowfullscreen></iframe>

The post Interview: Mitch Sanders & Ryan Higgins Talk About Success & Mindset appeared first on PrintingMoney.com.

1. 1. “Black Hat Results With White Hat Tactics” Sneaky tactics you can copy that we used to build a £12 million web property in just 18 months. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
2. 2. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier THE 4 STEP FUNNEL
3. 3. 1. Build A Viral Content Engine 2. Reverse Engineer Everything 3. Create Split-Test Systems 4. Monetize Across The Full Funnel Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
4. 4. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier STEP 1 BUILD A VIRAL CONTENT ENGINE
5. 5. Viral Content Engine SOP
6. 6. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier • Create slides. Post to SlideShare • Create video from slides. Post to YouTube • Demo videos w/stills from video. Post to Facebook • Book from video transcription. Post to Amazon • Podcast from book read (celeb readers a plus). Post to iTunes • Create word art + infographics from book callouts • Post word art + infographics on Instagram • Post word art + infographics on Pinterest
7. 7. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier • Post demo stills to Instagram + Pinterest • Post book to Facebook as Facebook Notes • Blog entire book on Tumblr w/ video embeds • Tweet each chapter, video, slide & image • Post book as LinkedIn articles • £1,000 Facebook paid traffic to Tumblr posts • £200 FB paid boost to word art embeds • £200 FB paid traffic to video clips
8. 8. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier STEP 2 REVERSE ENGINEER EVERYTHING
9. 9. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Use data to find best performing content, format, giveaways, interviews, & influencers (Day 1 Slide Deck @ http://Slideshare.com/RolandFrasier) What are your competitors’ assets & liabilities, gross income and profits? Who are your competitors’ current & former employees, outsourcers, copywriters, suppliers, partners, shareholders, directors & officers? Which competing products sell best and how many people visit your competitors’ shopping carts each month? Which keywords, ads, creative, publishers, affiliates & ad networks perform the best What new ad copy & creatives are competitors testing, what website changes are they making, and which split-tests are winning?
10. 10. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Use Experian For Business Intelligence
11. 11. What’s Their Entity Information?
12. 12. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What Are Their Assets & Liabilities?
13. 13. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier How Much Money Do They Make?
14. 14. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What Is Their Business Structure?
15. 15. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Shareholders & Directors?
16. 16. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Former Directors?
17. 17. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Employees?
18. 18. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Outsourcers?
19. 19. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Designed Their Logo(s)?
20. 20. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Designed Their Logo(s)?
21. 21. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Is Their Build Team?
22. 22. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
23. 23. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What Theme Do They Use?
24. 24. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What Build Tech Do They Use?
25. 25. What Build Tech Do They Use?
26. 26. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Suppliers?
27. 27. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Suppliers?
28. 28. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Suppliers?
29. 29. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Suppliers?
30. 30. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Suppliers?
31. 31. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Suppliers?
32. 32. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Suppliers?
33. 33. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Suppliers?
34. 34. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Writes Their Copy?
35. 35. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What’s Their Sales Funnel?
36. 36. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier 36,604 X 33% = 12,200 Free Books Given How Many Sales Are They Making?
37. 37. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What Products Are Selling Best?
38. 38. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What Products Are Selling Best?
39. 39. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What Products Are Selling Best?
40. 40. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What Prices Are Selling Best?
41. 41. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What Products Are Selling Best?
42. 42. Find A Data-Driven Tripwire
43. 43. Find A Data-Driven Upsell
44. 44. Find What’s Working On Amazon
45. 45. Find What’s Working On Amazon
46. 46. Find What’s Working On Amazon
47. 47. Find What’s Working On Amazon
48. 48. Find What’s Working On YouTube & Etsy
49. 49. Amazon, Ebay, YouTube & Etsy
50. 50. Find What’s Working On YouTube
51. 51. Find What’s Working On YouTube
52. 52. Find What’s Working On YouTube
53. 53. Find What’s Working On YouTube
54. 54. Find What’s Working On YouTube
55. 55. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
56. 56. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Find What TV Infomercials Are Working
57. 57. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Find What TV Infomercials Are Working
58. 58. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Find What TV Spots Are Working
59. 59. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
60. 60. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Find What’s Working On AdWords
61. 61. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Start Thinking Of Products For Each Part Of The Full Funnel
62. 62. Use Compete/SimilarWeb For Offer Ideas
63. 63. How Much Traffic Are They Getting?
64. 64. See All Changes To Their Site Over Time
65. 65. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Add Your Ideas To Your Offer Sheet
66. 66. What Tracking Is On Each Web Page?
67. 67. What Tracking Is On Each Web Page?
68. 68. Who Owns Google Auto-Complete?
69. 69. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier GET DETAILED DOMAIN, IP & DNS CURRENT INFO & HISTORY FOR EACH COMPETITOR
70. 70. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
71. 71. Get A Good Overview Of All Competition
72. 72. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier STEP 3 SPLIT TEST RELENTLESSLY
73. 73. • SYSTEMS • FUNNEL • TARGETING • ADS • LANDING PAGES • UPSELL PAGES • EXIT POPS • REMARKETING • E+ DIRECT MAIL • PAYMENT WE’LL COVER CONVERSION HACKS FOR…
74. 74. CONVERSION IMPROVING SYSTEMS
75. 75. 1. CREATE A SPLIT TEST CALENDAR
76. 76. Best Practices From 3,000+ Split Tests
77. 77. 2. CREATE A CONVERSION RATE TRACKING SHEET
78. 78. Best Practices From 3,000+ Split Tests
79. 79. 3. USE CLICK-TRACKING TO CAPTURE ALL YOUR VISITORS’ CLICKS
80. 80. Use Click Tracking To Discover Click Leakage Watch your image links. This image accounted for 12% of all clicks but had no link.
81. 81. CLICKTALE.COM
82. 82. CRAZYEGG.COM
83. 83. 4. USE SURVEYS TO SEGMENT YOUR PROSPECTS & SERVE MORE RELEVANT CONTENT & OFFERS
84. 84. Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content & Offers
85. 85. Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content & Offers
86. 86. Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content & Offers
87. 87. FULL FUNNEL CONVERSION HACKS
88. 88. 5. TAILOR YOUR OFFERS TO TRIGGER YOUR PROSPECTS’ HAPPY BRAIN CHEMICALS
89. 89. Design Your Offers To Trigger Your Prospects’ “Happy Brain Chemicals” DOPAMINE Show them the goal (photo, end result, paint the picture of what they desire) so they have the joy of finding what they seek. Motivates you to get what you need. ENDORPHINS Use humor to trigger laughter which releases endorphins. OXYTOCIN Help them feel secure and part of a community, trust others and find safety in companionship. (SWAG, causes, be part of a big over- arching mission/movement, associations, membership.) SEROTONIN Motivates you to get respect. Help them gain status to feel socially superior. (Badging/gamification, rewards, awards, extra privileges, levels of membership/patronage (Nordstrom), black cards (Amex), senior member status, etc.)
90. 90. 6. FULL FUNNEL CONVERSION TRACKING WITH RETARGETING PIXELS & LOOK-ALIKE AUDIENCES
91. 91. Conversion Pixel: A Facebook provided code snippet on a web page. User visits to the page trigger the pixel & is a “conversion”. Tracking: Once installed, the pixel will track how many times an action occurs. Facebook Conversion Pixel Tracking
92. 92. Click Conversion Tracking In Ads Manager
93. 93. Click Create Pixel & Choose A Category
94. 94. To Track Fully Through A Funnel And To Be Able To Read Your Reports, You’ll Need To Make Each Pixel In The Funnel A Different Category.
95. 95. To Track Fully Through A Funnel And To Be Able To Read Your Reports, You’ll Need To Make Each Pixel In The Funnel A Different Category.
96. 96. Now Your Reports Will Show You Leads Acquired & Sales Within Your Funnel.
97. 97. 7. FACEBOOK CONVERSION PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE OPTIMIZATION
98. 98. Facebook Conversion Pixel Optimization
99. 99. Facebook Conversion Pixel Optimization
100. 100. Facebook Conversion Pixel Optimization
101. 101. CONVERSION HACKS TO IMPROVE TARGETING
102. 102. 8. FIND QUICK TARGETING WINS WITH INBOUND/OUTBOUND TRAFFIC DATA
103. 103. Do Site Targeting For Inbound/Outbound Traffic Sources
104. 104. Do Site Targeting For Inbound/Outbound Traffic Sources
105. 105. Do Site Targeting For Outbound Traffic Sources
106. 106. Do Site Targeting For Outbound Traffic Sources
107. 107. Do Site Targeting For Inbound Traffic Sources
108. 108. 9. RUN TOWER DATA TO DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE THAT FOR TARGETING
109. 109. Use Your Best Customers To Determine Ideal Buyers
110. 110. Use Your Best Customers To Determine Ideal Buyers
111. 111. 10. USE AD ESPRESSO & FACEBOOK TARGETING OPTIONS TO INCREASE CLICK-THROUGH & CONVERSION RATES
112. 112. AdEspresso For Facebook Ad Split-Tests
113. 113. AdEspresso For Facebook Ad Split-Tests
114. 114. 1. Countries 2. Precise Interests 3. Images 4. User OS 5. Age Range 6. Genders 7. Broad Categories 8. Titles 9. Cities 10.User Device 11.Body Copy 12.Sexual Preference 13.Relationship Status 14.Regions 15.Education 16.Language Highest Impact Facebook Split-Tests From AdEspresso In Order Of Impactfulness
115. 115. 313% Higher Conversion Rate From Interest Targeting Split Test
116. 116. AD CONVERSION HACKS
117. 117. 11. RUN SOCIAL ADS TO B2B CUSTOMERS ON FACEBOOK, NOT JUST LINKEDIN
118. 118. 12. USE COMPETITIVE INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE ALREADY WORKING
119. 119. Use iSpionage To See What Ads Perform Best
120. 120. Use iSpionage To See What Ads Perform Best
121. 121. Use iSpionage To See What Ads Perform Best
122. 122. Use iSpionage To See Which Desktop Ads Perform Best
123. 123. Use iSpionage To See Which Mobile Ads Perform Best
124. 124. Use iSpionage To See Which Mobile Ads Perform Best
125. 125. Use BoxOfAds To See Which PPV Or Display Ads Perform Best
126. 126. Use BoxOfAds To See Which PPV Or Display Ads Perform Best
127. 127. Use BoxOfAds To See Which PPV Or Display Ads Perform Best
128. 128. Use BoxOfAds To See Which PPV Or Display Ads Perform Best
129. 129. Use BoxOfAds To See Which PPV Or Display Ads Perform Best
130. 130. Use AdBeat To See What Ads Perform Best
131. 131. Use AdBeat To Research 22 Countries
132. 132. Use AdBeat To See What Ads Perform Best
133. 133. Use AdClarity To See What Ads Perform Best
134. 134. Use AdClarity To See What Ads Perform Best
135. 135. Use AdClarity To See What Ads Perform Best
136. 136. Use AdClarity To See What Ads Perform Best
137. 137. Use AdClarity To See What Ads Perform Best
138. 138. Integrate Results Into Your Offer Sheet
139. 139. Create Data-Driven Offer, Copy & Creative
140. 140. Search For Physical Product Tripwires
141. 141. Search For Physical Product Tripwires
142. 142. Search For Physical Product Tripwires
143. 143. Search For Physical Product Tripwires
144. 144. Complete Your Offer Sheet
145. 145. Complete Your Offer Sheet
146. 146. 13. FACEBOOK CINEMAGRAPH VIDEO ADS
147. 147. Using FB Video Ads To Look Like Cinemagraphs
148. 148. Using FB Video Ads To Look Like Cinemagraphs https://www.youtube.com/watch?v=nVHbrcgEpho
149. 149. Using FB Video Ads To Look Like Cinemagraphs http://survivallife.com/cb/es/2/tw/?hop=survivel17
150. 150. Using FB Video Ads To Look Like Cinemagraphs $0.01 CPV with a 24% CTR
151. 151. 14. FACEBOOK ADS TO DEEP-LINKED AMAZON APP FOR MOBILE E-COM SALES
152. 152. Dramatically increase mobile conversions by deep linking to your product in Amazon’s Mobile App (100 Million Installed) Game Changer Tip From My Visit To Facebook HQ
153. 153. 15. INCREASE YOUTUBE CONVERSIONS BY 30% WITH SEGMENTATION
154. 154. Unsegmented YouTube Annotation Referrals
155. 155. Unsegmented YouTube Annotation Referrals
156. 156. Segmented YouTube Annotation Referrals
157. 157. Segmented YouTube Annotation Referrals 30% Increase In Conversions
158. 158. LANDING PAGE CONVERSION HACKS
159. 159. 16. USE COMPETITIVE INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES ARE ALREADY WORKING BEST
160. 160. Use AdBeat To Determine What Landing Pages Are Already Converting Best
161. 161. Use AdBeat To See Competitors’ Split Test Results
162. 162. Use AdBeat To Determine Which Publishers Are Converting Best
163. 163. Use WhatRunsWhere To Determine Which Creative Is Converting Best
164. 164. 17. USE INSTAPAGE TO CAPTURE BEST PERFORMING LANDING PAGES TO BUILD YOUR OWN
165. 165. Use The Pro Plan, Enter URL & Boom…
166. 166. 18. USE CROSS BROWSER TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING PROPERLY ON ALL DEVICES
167. 167. Use Cross-Browser Testing To Ensure Your Landing Pages Display Properly
168. 168. Use Cross-Browser Testing To Ensure Your Landing Pages Display Properly
169. 169. 19. USE 1ST & 2ND PERSON PRONOUNS IN AD & BUTTON COPY
170. 170. Best Practices From 3,000+ Split Tests Using I, My, Me, You, Your in copy increased conversions by 90%
171. 171. Best Practices From 3,000+ Split Tests Using I, My, Me, You, Your in copy increased conversions by 15.2%
172. 172. 20. USE WE-WE MONITOR TO AVOID TALKING TOO MUCH ABOUT YOURSELF
173. 173. WE-WE MONITOR
174. 174. 21. ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR LANDING PAGES
175. 175. Best Practices From 3,000+ Split Tests Eliminating hero shot slider increased clicks by 99%.
176. 176. 22. RESULTS FROM 576 SPLIT-TESTS ON ONE PRODUCT LAUNCH LANDING PAGE
177. 177. 576 Different Split-Tests Tested: Background color, static image vs. rotating image, opt-in box text, button (color, text, placement), placeholder text, etc.
178. 178. 576 Different Split-Tests The only test that provided an improvement with a statistical significance was the navigation text (winner is top banner) which told a story.
179. 179. UPSELL PAGE CONVERSION HACKS
180. 180. 23. ADD A TRANSITION VIDEO TO TOP OF UPSELL PAGES TO INCREASE UPSELL CONVERSIONS
181. 181. Best Practices From 3,000+ Split Tests Adding a transition video to the top of each page in the upsell path increased conversions by 53.3% On OTO1 & 298% On OTO2 WITHOUT TV WITH TV
182. 182. EXIT INTENT CONVERSION HACKS
183. 183. 24. USE EXIT POPS ON ALL PAGES WHERE THEY ARE PERMITTED
184. 184. Best Practices From 3,000+ Split Tests Adding an exit pop increased opt-in leads by 35%.
185. 185. 25. USE PERSONALIZED EXIT POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST
186. 186. Best Practices From 3,000+ Split Tests Targeted personalized pops increased conversion to purchase by an additional 18.65%.
187. 187. RETARGETING CONVERSION HACKS
188. 188. 26. USE SMART RETARGETING TO GET 81% MORE LEADS & 38% MORE SALES FROM PAID TRAFFIC
189. 189. Smart Retargeting
190. 190. Category Based Custom Audiences
191. 191. Segment Content Retarget With Relevant Ad
192. 192. Retargeting Ad Leads To Related Offer
193. 193. Retarget Wherever They Fell Out Of The Funnel
194. 194. 81% More Leads + 38% More Sales…
195. 195. 27. USE DYNAMIC RETARGETING TO SERVE INDIVIDUALIZED OFFER POPS
196. 196. UP TO 77% LOWER CPA * HIGHER CTR 1.3X TO 5X CONVERSIONS
197. 197. 28. USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL OFFER POPS
198. 198. OptiMonk For Onsite Retargeting
199. 199. • 2,689 More Leads From Exiting Traffic • Increased Sales By 30.22% • Decreased bounce rate by 8.52% • Increased time on site by 35% Benefits Of On-Site Retargeting [Split-Test Results]
200. 200. Campaign 1: Generic Offer To Return Visitors
201. 201. Campaign 1: Generic Offer To New Visitors
202. 202. Campaign 1: Generic Offer To New Visitors 17% More Conversions: 80.7% (1,802/2,231) vs. 68.9% (3,212/4,661)
203. 203. Campaign 2: Segmented Offer To Visitors Interested In Facebook
204. 204. Campaign 2: Segmented Offer To Visitors Interested In Facebook
205. 205. Facebook Offer Served To Visitors Interested In Facebook Posts 55% More Conversions: 90.6% (427/471) vs. 58.4% (5,038/8,617)
206. 206. EMAIL CONVERSION HACKS
207. 207. 29. PERSONALIZED EMAIL SUBJECT LINES USING NON-NAME INFORMATION FROM YOUR CRM
208. 208. Best Practices From 3,000+ Split Tests Emails Using Location Personalization In Subject Line • 34.5% higher open rate • 46.3% higher conversion rate
209. 209. 30. USE BUZZSUMO TO INCREASE EMAIL OPEN & CLICK-THROUGH RATES
210. 210. Use Viralscape & BuzzSumo When Writing Emails
211. 211. Use Viralscape & BuzzSumo When Writing Emails
212. 212. Use Viralscape & BuzzSumo When Writing Emails January 2015 April 2015
213. 213. Use Viralscape & BuzzSumo When Writing Emails April 2015 Email Open & CTR %s January 2015 Email Open & CTR %s
214. 214. 31. 3X TO 5X INCREASE IN CONVERSIONS WITH IN-MAIL SURVEY
215. 215. 3X To 5X Increase In Conversions With In-Mail Survey
216. 216. 3X To 5X Increase In Conversions With In-Mail Survey
217. 217. 32. IN-EMAIL COUNTDOWN TIMER
218. 218. In-Mail Timers 134% Higher CTR And 97% More Conversions
219. 219. DIRECT MAIL CONVERSION HACKS
220. 220. 33. USE COMPETITIVE INTELLIGENCE TO DETERMINE PROVEN DIRECT MAIL CAMPAIGNS
221. 221. Use Who’s Mailing What To See What Campaigns Already Worked
222. 222. Use Who’s Mailing What To See What Campaigns Already Worked
223. 223. Use Who’s Mailing What To See What Campaigns Already Worked
224. 224. PAYMENT CONVERSION HACKS
225. 225. 34. USE CREDIT CARD UPDATERS TO RECAPTURE CREDIT CARD DECLINES
226. 226. Credit Card Updaters
227. 227. BONUS CONVERSION HACKS
228. 228. 35 – 44. BONUS LEARNINGS FROM 3,000+ SPLIT TESTS
229. 229. • Video start frame action blur • Big RED video play button (Wistia defaults to grey) • Auto-play front-end offer / Click-to-play upsells • Animated GIF (no iPhone auto-play) • Don’t delay buy buttons • D/L videos in iPhone format & re-upload as main video (Wistia) • CTA after 10 seconds + multiple additional (like infomercials) • Follow up and exit pops go to Amazon • Show product and hands not people in videos • 30 second spot commercial style videos convert best 10 Best Practices From A TON Of Split Tests
230. 230. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier STEP 4 FULL FUNNEL MONETIZATION
231. 231. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier NEWSLETTER ADS CREATED AN EXTRA £86,400 PER MONTH OF INCOME
232. 232. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
233. 233. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
234. 234. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
235. 235. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
236. 236. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
237. 237. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
238. 238. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
239. 239. Integrate Steps 1-3 Into A Funnel
240. 240. Integrate Steps 1-3 Into A Funnel

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1. 1. Steal These 7 Traffic Hacks We Used To Get 1,141,489 Visits To 3 Of Our Websites Last Month
2. 2. Steal These 7 Traffic Hacks We Used To Get 1,141,489 4,554,552 Visits To 3 Of Our Websites Last Month
3. 3. 7 Strategies Driving Millions Of Website Visits Per Month 4,554,552 Monthly Website Visits
4. 4. 12 Day Old Crafts Industry Blog From 0 To 4,934 New Users In 12 Days
5. 5. 12 Day Old Gun Industry Blog From 0 To 41,234 New Users In 12 Days
6. 6. • Quickly create an unlimited amount of curated content that outperforms original content • Rank on page one of Google for hundreds of keywords with a single blog post • Multiply organic traffic 100% – 1,500% with “viral lift” from social shares • Pixel it all and get paid for every single organic website visitor
7. 7. STRATEGY #1 Drive traffic to content. Pixel it based on interest. Retarget.
8. 8. STRATEGY #2 Build data-driven SEO friendly site structures
9. 9. Data Driven Keyword Research
10. 10. STRATEGY #3 Create data-driven curated content quickly and easily
11. 11. STRATEGY #4 License content to leverage celebrity, build credibility and increase trust
12. 12. CONTENTLICENSING Curate High Authority Authors To Increase Sales & Credibility
13. 13. LICENSEDCOLUMNS
14. 14. LICENSEDPERIODICALS
15. 15. LICENSEDCOMICS
16. 16. LICENSEDNEWS
17. 17. LICENSEDAUDIO&VIDEO
18. 18. PUBLICDOMANCONTENT
19. 19. STRATEGY #5 Create search query driven content for MASSIVE SEO benefits 50% of your total content
20. 20. SurvivalLife.com: 487 Page 1 Keywords From A Single Post
21. 21. Use SEMRush To Determine Search Intent
22. 22. Use SEMRush To Determine Search Intent
23. 23. What Search Driven Content To Create
24. 24. What Search Driven Content To Create
25. 25. Building A High Ranking Search Query Driven Post
26. 26. Related Search & SERP Source To Find Content To Curate
27. 27. Move Between “Web” “Videos” & “Images” To Find Content
28. 28. “Create a list post based on 25 or more search queries for your topic. In the description for each list item include the search phrase, then link out to high authority sites with relevant content” Rank For Multiple Page 1 Keywords With 1 Post
29. 29. Cool, But Does It Drive Traffic?
30. 30. Summary of Strategy #5 Step 1: Do a Full Search for your keywords to discover your primary audience’s voice, sub-interests and niches. Step 2: Find “listicle” topics via Related Search Step 3: Create a listicle using data you discovered & link out to other people’s content on high authority domains.
31. 31. STRATEGY #6 Create event or trend driven content With Press Release support 20% of total content
32. 32. Holidays Movies Celebrities Sports Events Trendy Sayings, Phrases, Places
33. 33. Holiday Research With SEMRush
34. 34. Holiday Research With SEMRush
35. 35. Export To Excel To Drill Down To Better Topics
36. 36. Resource: BuzzSumo.com
37. 37. Use BuzzSumo To Amplify Your Viral Lift
38. 38. Data-Driven Halloween Content Marketing Ideas Dog costumes (14,800 searches). If you sell pet related things (products, vet services, pet grooming, etc.), or to create customer life-cycle stage 1 general interest viral content. Crafts (14,800 searches). Could apply to virtually any product used in crafting. List of jokes or ideas (14,800 searches). Create a listicle for any niche on this. Masks (12,100 searches). If you sell materials useable to create masks. Family counseling, psychology, self-improvement (masks we wear). Dating (real person vs. their representative). Desserts (9,900 searches), cookies (9,900 searches) and snacks (6,600 searches) work if you do anything food related and even if you just want to write a viral article and get the links.
39. 39. Data-Driven Holiday Content Marketing Ideas Do the same thing for EVERY holiday, sports events, movies, elections in advance Also… Celebrities… Trends
40. 40. Use Google Trends To Find More Topics
41. 41. Use Google Trends To Find More Topics
42. 42. Then Use SEMRush To Find Data-Driven Topic Ideas
43. 43. Now Tie The Data-Driven Topic To Your Niche
44. 44. Viral Lift Is The Gift That Keeps On Giving
45. 45. Case Study: Tie Current Events To Your Audience
46. 46. Brainstorming + Data = Content To Create
47. 47. Case Study: BuzzSumo Reveals Man Cave Trend
48. 48. Case Study: Confirm Search Volume For Trend
49. 49. Case Study: Use SEMRush To Pull Curated Content
50. 50. Case Study: Use SEMRush To Pull Curated Content
51. 51. Case Study: Check SERPs Until You Have Enough Content
52. 52. Case Study: 44,884 Monthly Page Views
53. 53. Strategy 6 Summary Step 1: Check calendar. Create a list of trends, holidays, sports events & celebs you can create content around. (Tip: If you have industry events in your niche, use those too. Step 2: Check Google Trends & BuzzSumo to discover trending news, celebs & events. Step 3: Brainstorm all the topics ideas and themes you generated in steps 1 and 2. Have your team list them on a collaborative Google Doc. Step 4: Use SEMRush to find the data on keywords, search volume related to the brainstormed ideas & find content to curate (using SERP Source). Step 5: Match up your topic and theme ideas to the search data and greenlight the content ideas that match up best to the search data and create the content.
54. 54. STRATEGY #7 Find proven content winners and make them better 20% of your total content
55. 55. Step 1: Find link-worthy content Step 2: Make something even better Step 3: Reach out to the right people to let them know about it.
56. 56. Find Competitor Content With Lots Of Links
57. 57. Find Competitor Content With Lots Of Links
58. 58. Find Competitor Content With Lots Of Links
59. 59. Find Competitor Content With Lots Of Links
60. 60. • Make it look better (improve design / photos / make an infographic • Update it (it’s 6 years old) • Increase length (make a 10 things list or 99 things) • Make it more in depth (add video, more images, do’s & don’ts, etc.)
61. 61. Now, Let’s Find The People Most Likely To Link To It
62. 62. Paste The Article URL Into The Search Box
63. 63. Click On The Backlinks To See The Full List
64. 64. Export The List To A Spreadsheet To Refine It
65. 65. We Use Excel, But CSV Will Also Work
66. 66. Go Through The List To Find The Best Prospects
67. 67. Send The Best Prospects An Email Like This Source: http://backlinko.com/skyscraper-technique
68. 68. Why We Want As Many Sharing Influencers As Possible
69. 69. How do you find & Persuade influencers to share your content?
70. 70. Resource: Authority Spy
71. 71. Use Authority Spy To Find & Content Influencers
72. 72. Feature Them In A “Best Of” Post & Tell Them About It
73. 73. Try Different Tools To Automate The Process
74. 74. Case Study: DIYReady
75. 75. Case Study: DIYReady
76. 76. Strategy 7 Summary Step 1: Find high-ranking, high-search targeted keyword volume content with 100 or more quality backlinks. Step 2: Improve it. Step 3: Reach out to all the influencers who linked to the original content and let them know about your new and improved version.
77. 77. STRATEGY #8 Create content to acquire high value links 10% of total content
78. 78. STRATEGY #8 Use BuzzSumo & Spike to “money- ball” shares of content and ads
79. 79. Use BuzzSumo To See What Content Gets Shared Most
80. 80. Problem: Getting people to share is not easy
81. 81. Huge SEO Benefits From Each Post
82. 82. Fewer Posts Needed Because They Perform So Well
83. 83. DIYReady.com: 241 Page 1 Keywords From A Single Post
84. 84. Can a tool predict headline virality?
85. 85. Resource: Emotional Value Calculator – aminstitute.com/headline/
86. 86. Resource: Emotional Value Calculator – aminstitute.com/headline/
87. 87. DIYReady.com: 241 Page 1 Keywords From A Single Post
88. 88. DIYReady.com: Posts Most Shared On Facebook
89. 89. http://www.contentrow.com/tools/link-bait-title-generator upworthygenerator.com buzzfeed.com/awesomer/what-would-the-buzzfeed-post- about-you-be-called blog.newswhip.com/index.php/2013/09/the-clickbait- headline-generator Viral Headline Generators To Cheat With
90. 90. 1. Write at a 5th grade level 2. Keep headlines to 60 characters and ask a question 3. Use negative superlatives in headlines (“never,” “worst”) 4. Use 80 – 180 words per post 5. Use compelling photos 6. Use 5 – 8 hashtags per post 7. Post on Saturday or Sunday between 10PM – 12AM Eastern time 8. Tease but don’t give it away in share text, headline, excerpt & image 9. Don’t write anything your mom would hate
91. 91. ISALLTHISEFFORT WORTHIT? What’s the value of this organic traffic?
92. 92. Monthly Revenue From Organic Pixels

The post Ungagged London 2015 Presentation – Traffic Hacks appeared first on PrintingMoney.com.

But what about launching a blog? We’re not talking about some online diary where you can simply post your thoughts for fun — those can be had for free. We’re talking a blog as a business, an online vehicle for generating some real revenue. We know that it costs money to make money, but how much money are we talking about here?

Let’s start with the absolute core basics. Of course, there’s going to be some variation here and you can likely score a deal if you do some shopping around. For the purposes of this discussion, let’s just go with the typical price for these sorts of things.

First, you’ll need to have your own domain name.

There are free subdomains to be had on services like WordPress.com, but you will already start off at a disadvantage if you don’t have the power and branding of your own domain name. This adds a far greater air of respectability and legitimacy. The cost for a domain name can vary from registar to registar and from TLD to TLD.

As a rough average, you can likely expect to spend about $10 to $15 a year to get a typical .com domain. Add in about another $10 if you want private WHOIS registration too.

Second, you’ll need to have some web hosting.

Again, your cost will vary based on the level of service, control and traffic that you desire. Know that you can always scale this up or down to suit your needs. Most shared hosting plans start in the $5 to $10 a month range, maybe a little more if you plan on hosting multiple domains or you need more features.

Third, you’ll need a content management system. Many professional bloggers, myself included, use WordPress.org. It’s free and comes with a large community and plenty of support.

Realistically, those are the only three components you need to get started. What this means is that you can have an honest-to-goodness online business for about $100 a year. That’s a negligible pittance and it should be affordable for practically anyone who is interested in launching a professional blog. You have no excuse not to get started. Signing up for Google Analytics, Google AdSense, Amazon Associates, affiliate programs and the rest of it is typically free too.

Beyond these most basic of requirements, you’ll find a huge array of optional services and products that can greatly improve the propsects for your online business. For example, it is very worthwhile to invest in having a custom logo for your blog to better define the brand. Hiring a designer can cost as little as $5 on Fiverr or hundreds or even thousands of dollars from someone more professional.

Similarly, using an off-the-shelf WordPress theme is practical but hardly optimal. Manypremium themes can be purchased for less than $100, while completely custom designs (which we recommend) will cost more than that. You might also invest in educational and training materials, premium WordPress plugins, pro accounts for social media and advertising management, professional writers and editors to bolster your content, and so on. Some are one-time costs, while others are ongoing expenses.

As your online business grows, and your blog is definitely an online business and needs to be treated with the respect and attention it deserves, you’ll find that your costs may also start to increase. The amount of money that John spends to run this blog is likely different than how much you’re going to spend, at least to start.

But even then, running a million dollar online business is far more cost-effective than running an equivalent traditional business. That’s one of the many advantages of the dot com lifestyle.

The post The Basic Costs of Starting Your Own Money-Making Blog appeared first on PrintingMoney.com.

Credit where Credit is due, this post was reposted from Chris Record’s facebook wall.

This knowledge was passed on to me from one of my mentors, Chad A Wade, who unfortunately passed away a few years ago. But his wisdom still lives on.

And what better way to pay respect to Chad, than to pass on his wisdom and knowledge to you, so that’s what today’s post is about.

It was a hot day back in summer 2009 in Washington DC and I was blessed to be hanging out with Chad Wade, checking out the monuments and talking about our dreams, goals, and our vision for business in the future.

Chad said, “Chris, millionaires become millionaires because they find multiple ways to make money doing what they are currently doing.”

At first this advice might seem simplistic, but let’s think about this for a minute.

What Chad went on to explain was that our time is limited. If you always see yourself trading time for money, then you will run out of hours, and will run out of the ability to make more money.

So in order to create wealth, you want to find more ways to earn income during that same 24 hours in a day that we all have. And the more that income is based on you trading time, the harder it will be to amass wealth.

It was a HUGE PARADIGM SHIFT for me.

You see, when you think of a regular job, like back when I used to be a food server at a restaurant, it took every bit of energy for me to work those hours. How could I possibly be earning more money in those same hours?

But, when you look at the owner of that restaurant, he owned multiple restaurants, earning money from all of them, while he wasn’t even there.

And this was just the beginning of the paradigm. To truly understand this concept, let’s talk about something I like to call the “Inception Effect”.

THE INCEPTION EFFECT

Building a Business, within a Business, within a Business…

Let me ask you a few questions.

Is McDonalds is in the Hamburger business, or the Real Estate business?

Are Movie Theaters are in the Movie business, or the Concessions business.

Is Dr. Dre is in the rap business, or the business of producing rappers?

The answer to all 3 of these questions is BOTH.

But then, does it go even deeper…

Take Dr. Dre for example:

1) He is a rapper, where he trades time and skills for money to build his personal brand.

2) He is a producer, where he leverages his time for more income from overrides on the time and skills of other rappers.

3) He is an investor, where he leverages his money and branding into BIG business opportunities to amass wealth far beyond what he could trade his time for.

Dr. Dre is well on the way to becoming the first billionaire rapper, but does that money really come from his rapping?

You see, Dr. Dre found multiple ways to make money doing what he was already doing.

He was already in the rap game. But he had a business mindset. So rather than just trade time for money as a rapper, he decided to start producing other rappers, and he became more of a talent scout. He was building a “team” that he could override. Similar to many business models you might be aware of.

He had to review thousands of potential artists, just to find the handful that would be hits. He had to take risks on people, many of which didn’t pay off. He had to gamble away his time, with the chance that he wouldn’t find any talented artists at all.

But, his calculated risks paid off. He found artists like Snoop Dogg and Eminem, which he produced and earned a massive residual override from. This is similar to finding a top sales rep under you in business that you get started, and then get a cut from all their sales. Sometimes, you can override more on a deal like that then you could ever make yourself trading time for money.

Then, he was smart enough to leverage his business mindset even further, by getting his branding involved in commercial product endorsements where he would get a piece of the company if it ever took off.

Now, he is on his way to become the first billionaire after positioning himself in deals like Beats by Dre, and others.

REAL PROFITS AREN’T ALWAYS WHERE THEY SEEM

Let’s go back to the movie theatre example. How much profit do you think they make on the sale of an actual movie ticket? Not much when you consider that the actors have to get paid as well, so do the producers, and the investors that put up the ad dollars to get people to go to the theater. And so much more.

The movie business would be a tough business to be in. If it weren’t for the business within a business.

Think about it. How much profits is made on a bucket of popcorn? How much profit do you think is made on a cup of soda? A TON right?

It’s basically just sugar water, which is very cheap. As well as ice, which is essentially free. The most expensive part is probably the cup itself, which is super cheap as well.

But…

Once you are inside the movie theater, you have zero options. You are not allowed to bring in your own food or drink. And you don’t want to sit through a movie without any right? So they have effectively driven you to the concession stand to buy their marked up products that have huge profits.

They make so much profit on concessions, that it’s worth LOSING MONEY to get you into the theater, because they would still be profitable.

They rely on the movie production companies to spend the money to drive people to the theaters, and that’s why they give up so much of the money on ticket sales.

But their real business only begins AFTER you have bought your ticket and you are inside.

And in the McDonalds example, if you research their history you will actually find that Ray Croc was STRUGGLING to be profitable until one of his employees, named Harry Sonneborn, actually convinced Ray Croc that the REAL money in their business was in Real Estate, not hamburgers!

It’s a true story.

Sonneborn came up with the idea to take out mortgages to buy the land and the building for each franchise, and then LEASE them back to the franchise owners at a 40% increased premium!

What’s even crazier is that the better the franchisee did with their business, the more they would have to pay in lease fees!

Based on this model, McDonalds went on to become of the largest real estate investment companies in the world, under the corporate name: Franchise Realty Corp.

WHERE IS THE “REAL” MONEY?

I began looking for opportunities to find businesses within businesses so that I could really open my mind and expand the possibilities I could have in my personal life.

Sure enough, examples were everywhere.

For instance, I love golf. It’s one of my passions. So I started looking at Tiger Woods. Sure enough, it became clear as day.

Everyone knows Tiger Woods as one of the best golfers in the history of the game. And he wins MILLIONS for each tournament he takes 1st place in.

But then you start to see the REAL wealth and where it comes from.

Tiger Woods Made $83 Million Last Year, And He Has Now Earned $1.3 Billion In His Career. Golf Digest reports $71 million came from off course endorsements, and the rest was from his tour winnings.

Did you catch that?

So, he made $12 million last year from his tournament winnings, and $71 million from his “other” business. And what business is that?

Sponsorships and Endorsements.

Wow, think about it. Are golfers in the “golf business” or in the “endorsement business”? Both. But where is the “REAL” wealth generated? Endorsements!

How much does a Nascar winner receive if they take 1st place in a race? But how much more do they receive from sponsors if they wear their logo on their clothing, or put their logo on their car? The answer is MUCH MORE!

You might think that Shaquille O’ Neal is a rich basketball player, and perhaps one of the best. But did you know that he owns 40 24-Hour Fitness clubs, 155 Five Guys restaurants, a jewelry and clothing line, nightclubs, and more!

And there are hundreds of examples that I could continue to put in this post.

IN SUMMARY

How can YOU find more ways to make money doing what you are already doing?

How can YOU find ways to leverage your time, your skills, your money, your resources, and everything else in order to multiply your wealth rather than just add to it?

My main point I am hoping to drive home today is that wealthy people tend to find multiple ways to make money, doing what they are already doing, and that my good friend Chad Wade made an impact when he shared that information with me.

I hope that even one person is impacted by this post, and that it helps steer you towards a more efficient path for wealth creation and abundance in your life.

Let me know if this post has impacted YOU at all.

—Chris Record

The post Millionaires Become Millionaires Because They Find Multiple Ways To Make Money Domain What They Are Already Doing appeared first on PrintingMoney.com.

It requires:

• NO money
• NO website
• NO business card

It’s very basic.

Find a really well-written “how-to” article. Then offer the solution that article provides as a service to everyone who shared it on social media. Use the step-by-step instructions from the article to learn how to offer the service.

No experience required.

Want an example?

Here is the step-by-step process

I’m going to walk you through both steps. Follow along and do what I do.

Step 1: Find a “how-to” article

Here is an incredibly detailed article on how to set up a retargeting campaign: How to start your first $100 retargeting campaign.

You don’t need to know what retargeting is or have ever set up a campaign in your life. Just read the article.

Seriously, go read it. I’ll wait.

…

Done?

You now know more about retargeting than 99.9% of people online. You are an expert (in relation to nearly everyone).

Congratulations!

Tip: A few good places to find detailed how-to articles are Okdork, Backlinko, Quicksproutand Buffer.

Step 2: Offer the article as a service

Now your job is to take the information in this article (how to use a retargeting campaign to grow your business) and offer it as a service to everyone that shared it.

How do you do that?

First, go to Topsy.com and enter the post’s URL.

This will give you a list of everyone who shared the post on Twitter.

Click on the “Influential Only” tab. This will show you a list of Twitter users that have 1) shared the article 2) have a sizable audience (i.e. enough money to pay you for a service).

Now, you need to e-mail each person on this list with this e-mail.

Adarsh,

I’ve been following you since last March when I saw you share Noah Kagan’s article on how to spend your first $100 on a retargeting campaign.

I love that article.

In fact, I started offering the exact process he laid out in that post as a service.

Trippeo is a really cool app and I’ve put together (based on Noah’s article) three different retargeting scenarios for Trippeo.

Here is a link to the full campaign and some projected results: [link to Google doc]

Would love to help you guys implement some of Noah’s awesome strategies.

-Bryan

If you offer this to all 5 people on the Topsy list, 1 person will buy.

Charge $1,000 for your service.

Need more service ideas?

My challenge to you.

Try this 5 times.

Don’t get married to one idea. Don’t look for a silver bullet. Don’t try to make a $1,000,000. Just make $1,000.

I’ve put together a list of 50 articles that are prime candidates to be turned into service businesses. You can download that for free in the Videofruit bonus section.

The post How to make $1,000 in the next 14 days without an idea appeared first on PrintingMoney.com.