Print Media Centr

Can AI Replace Professional Graphic Designers?

Deborah Corn — Mon, 20 Jul 2026 23:18:44 +0000

Professional graphic designers aren’t competing with AI. They’re competing with the perception that creating artwork and creating effective design are the same thing. As AI and online creative tools become more accessible, that distinction has never been more important. Whether you’re using ChatGPT, Gemini, Midjourney, Firefly, Canva, Adobe Express, Microsoft Designer, or another platform, creating […]

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4 Hidden Layers of the Print Marketing Iceberg

Deborah Corn — Mon, 22 Jun 2026 22:37:20 +0000

Meta, formerly Facebook, just gave printers a reason to talk with customers about digital marketing instead of printing, and a Print Marketing Iceberg Chart is a perfect delivery device. In a recent announcement, they alerted customers to new Digital Services Taxes on ads based on the countries where they are served. And most importantly, advertisers […]

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Create Mini Case Studies With This 5-Part Formula

Sandy Hubbard — Mon, 22 Jun 2026 21:58:03 +0000

Mini case studies are powerful stories that turn your claims into evidence. They help you build trust with readers and showcase your expertise. If you want to create mini case studies to use in your marketing, here’s an easy 5-part formula I recommend to printers who want to get the most bang for their buck. […]

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Master Customer Acquisition with the Chicken Strategy

Deborah Corn — Mon, 11 May 2026 22:26:07 +0000

Customer acquisition doesn’t always start with marketing, sometimes it starts with a $5 chicken. In the United States, there’s a warehouse retailer called Costco known for selling bulk goods at discount prices. One of its most popular items is a hot, ready-to-eat 3 lb. rotisserie chicken that costs $4.99. In many places, including Costco, you […]

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Small Creative Agencies Are Panicking and Print Can Save Them

Sandy Hubbard — Mon, 11 May 2026 22:24:52 +0000

Right now there’s a desperate and receptive audience for printers: owners of small creative agencies. They’re screaming into their pillows and clenching their stress balls. Why? Artificial intelligence. It’s hitting them hard. They’re looking around wildly, trying to give clients something that AI can’t generate. Who can help? Why printers, of course, and I’m going […]

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Leading the Townsizing Trend Through Local Print Marketing

Deborah Corn — Tue, 21 Apr 2026 13:48:37 +0000

Local print marketing is having a moment. As consumers rethink where to spend on summer vacations and experiences, there is an opportunity to capture that shift and turn it into local engagement and revenue. In a previous post, we explored how printers can local up their print sales to combat rising fuel costs. Read it […]

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The Print Pivot Is Here, And It’s Driving Powerful Change

Sandy Hubbard — Tue, 21 Apr 2026 13:46:07 +0000

This year, all of my consulting clients in the print and publishing industry are pivoting. This print pivot isn’t about turning away from something that’s failing. They’re turning toward opportunities where they can shine brighter and serve better. In my entire career, I’ve never had a point when every single client is working on the […]

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Local Up Your Print Sales to Combat Rising Fuel Costs

Deborah Corn — Tue, 17 Mar 2026 13:45:54 +0000

Fuel prices are rapidly climbing right now, which sends a tsunami of rising costs through the economy. Print sales and print budgets may start going underwater sooner than you may think, as the cost of making and moving goods goes up every day, and products get more expensive. Gas costs more, travel costs more, and […]

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Volunteer for an AI Committee to Boost Your Print Career

Sandy Hubbard — Tue, 17 Mar 2026 13:44:23 +0000

If you’re looking for a way to get ahead in your print career, the AI committee at work is the perfect place to volunteer. Helping your employer with AI-related issues may seem like a daunting task, but it’s actually ideal. No one expects you to be an expert at first, so you’ll be able to […]

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AI and Print Through the Five Stages of Grief

Deborah Corn — Mon, 16 Feb 2026 23:15:07 +0000

AI and print are beginning to explore a new working relationship. Artificial intelligence may not be flooding production floors yet, but it is reshaping how art is created before print ever enters the picture. New technology brings new challenges, especially when tools can generate artwork and files that appear ready for production. The five stages […]

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