Of note: the new series of Ian Fleming novels coming soon in the UK:

The explanation over at The Penguin Blog does an excellent job of discussing the development of these covers. I will, however, direct your attention to this paragraph: "The centenary of Fleming's birth was clearly a good time to revisit the Bonds and cover them in a package that says, yes these are fun, but also makes it implicit that there's no reason not to take them seriously. Most importantly, they should look like books worth owning." I can't think of a more accurate, concise example of the power that design wields that I've read in recent memory.

http://thepenguinblog.typepad.com/the_penguin_blog/2008/05/covering-bond.html