Fresh

Greg Reid - EXPO Magazine Interview

Fri, 19 Sep 2008 12:11:49 -0500

I said it once, and I'll say it again - what Greg Reid, executive vice president at YRC Worldwide, has to say is worth hearing. EXPO Magazine captured his thoughts in a five minute interview recently (July/August 2008 issue), and it's definitely worth five minutes of your time to read. Enjoy.

http://www.expoweb.com/2008Aug/Aug20085minuteinterview.htm

ECEF Forum - Washington DC

Fri, 19 Sep 2008 12:08:57 -0500

ProActive's valued client Greg Reid, executive vice president at YRC Worldwide, served as the keynote speaker at this summer's Exhibition & Convention Executives Forum in Washington, DC. Tradeshow Week (June 16, 2008 issue) took the opportunity to speak with Greg and get his perspective on why YRC Worldwide changed its tradeshow strategy and where events now fit in the company's marketing plan.

Now enjoying an 11-year relationship with Greg and his company, I've learned to listen closely when he has something to say.

http://www.tradeshowweek.com/article/CA6568809.html?q=greg+reid

Antenna Magazine

Wed, 07 May 2008 17:00:09 -0500

Antenna refers to itself as "the first mainstream magazine to target individuals who are on a constant quest for the newest and coolest products on the horizon." That's a bit hyperbolic.

But Antenna is the latest, and most adventurously executed, example of a trend in publishing that includes Lucky, Domino, and Complex — magazines, more to the point "style catalogs," that feature page after page of hotly-tipped items, accompanied by their prices.

Antenna sets itself apart by focusing on the pieces themselves ... meaning no celebrities, no models and no concept shoots. Everything from limited edition Nikes to leather jackets to shaving cream, is presented in supremely art-directed fashion, amidst brief articles about the creators and purveyors of the goods.

Oh, and the products appear in alphabetical order, so the four-page spread of jeans comes before the two-page spread of satellite phones.

http://www.antennamag.com/