Interview with Brett Lovelady from Astro Studios

by MACSTUDIO on February 20, 2012

Filter Foundry caught up with Silicon Valley veteran Brett Lovelady, Founder/CEO of Astro Studios in San Francisco, and picked the juicy parts of his brain. Pull up a chair and lets start with his title: “Chief Instigator.” Brett: I’ve been a classic fire starter, someone who gets big ideas quickly, rallies a lot of people, [...]

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Ten essential questions for anyone developing their first product

by Josh McAllister February 9, 2012

Developing your first product can be daunting, the costs, pressure and lack of knowledge in the area is a sure put off. But it’s not as hard as you may think; if you have an innovative idea and the capital to back it then the following points are essential to know before you begin.   [...]

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Luxury yacht improved via competition with community of over 80,000 engineers

by Lauri Poldre January 19, 2012

Innovative crowdsourcing approach enabled yacht manufacturer to quickly replace inadequate deck vent by hosting an engineering competition. YACHT BUILDER Saare Yachts, a luxury yacht builder, was a nominee for European Yacht of the Year 2009/2010. Their craftsmen’s skills are employed creating an ensemble of the best of time-tested composite materials and components supplied by well-known [...]

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From “Made in China” to “Designed in China”

by Manon Dupouy December 15, 2011

China may not be known for its designers but probably more for counterfeit and its traditional culture in Westerns’ minds. It may not have the fame of Italy in design world or Germany for the quality. However a paradigm shift is happening. We already were aware how fast China is developing. And the new generation [...]

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The “ Why “ Manifesto

by Julian C. Caraulani December 9, 2011

Having decided that my first contribution to the design community would not be a sterile technical article but something that could reach beyond our all-knowing-decision-taking cortex  all the way down to the limbic system, I decided to share what has been my first “industry experience” as a senior student within a product design company based [...]

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Design for the Spiritual Man

by Marcio Dupont December 2, 2011

  In this 21st century, which has only  just started, the design should reinvent itself urgently. We must stop  emphasizing and enhancing only the material – physical side of man, as it has done so far with great failure. It must exist from another perspective,the “spiritual”, therefore creating a new reality of material production, consumption [...]

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3 Tips For Designers: Making People Love to Work with You

by Holly Kim November 28, 2011

To be a great designer, you don’t only have to walk the walk, you also need to talk the talk. I’m a product development project manager with a small New York start-up in China and I love to work with creatives from around the world. Here is my very short list of the simple things [...]

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Design Issues: Is Sustainability just Recycling Deferred?

by Bruce Renfrew November 18, 2011

Sustainability or recycling? – There’s a case for both approaches to dealing with the World’s runaway affair with personal possessions. But however we look at it, even the most durable of products will end up being recycled at some point, and therefore, sustainability is essentially about delaying the inevitable.  The problem with the concept of [...]

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Has marketing and market saturation killed iconic design?

by Carl Walster November 4, 2011

When I was younger I recall recognising certain brands and products.  Even from that young age I have been a sucker for taking in an interest in the objects that help us to construct direction in our lives.  This isn’t necessarily products that are useful, or ones that are reliable.  It’s more so the ones [...]

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Design That Matters

by Alexander Wastney October 26, 2011

Where do you sit as a designer on the product design spectrum? Perhaps you know exactly where you stand in today’s vast variety of Industrial Design disciplines but lately I have been doing some soul searching into what type of designer I want to be, the fields I research, the motivation behind each design, and [...]

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Homemade Objects: A response to design failures

by Alvaro Mosquera October 18, 2011

We, in Colombia, are not used to follow rules of any pattern, we don’t have seasons so we wear any kind of clothes throughout the year, we are not used to use specific objects for specific purposes and so on. This is a very vague explanation of our culture but I’m trying to contextualize the [...]

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