Bags might be the key for your next giveaway or event! Did you know that branded bags are the most frequntly used promotional product? Another survey from ASI states they are used an average of nine times per month! (Survey: Effectiveness of Promotional Products)

Here are some of our favorite eco-friendly bags:
Folding Snap Shopper
Standard Shopper
Organic Cotton Pouch
Jute Fashion Totes
Juco Fashion Bags
Cosmetic Bags and Pouches
Wine Sacs

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A few weeks ago a vendor contacted me with his latest golf ball retriever invention. At first I thought that it would be a waste of time, but then I tried it out.

What I found was that from a functionality point of view, it worked great.  I was able to spot the ball, lay the patented claw right over the ball and scoop it up.  You would not believe some of the ridiculous contraptions I have seen over the years. I also liked how the exterior casing had a huge area for the logo. The case actually stays attached to the unit while it is in use, so you don’t have to take it on and off.

Another feature that surprised me was how light the product was.  Made with a fiberglass shaft, it couldn’t weigh more than 8 ounces. It also comes with a 2 year warranty. The minimum order quantity for custom logo branding is 24 pieces and the price is $25 each.  Orders for 150 pieces is $20 each.

For more information on the latest in golf ideas, contact your Professional Gifting sales associate at 800-350-1796.

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The question remains… How do I educate my prospect without a 5 or 6 figure budget? Marketers will tell you that consistency is the key to effective marketing and we certainly agree. These options include magazine and newspaper advertisement, billboards, Web Advertising, TV and Radio spots to name a few. But those still require a sizable investment and once my budget runs out, I am no longer visible.  The ideas below are tested, cost effective and will guarantee results.

1. Provide information to your clients that educate them.
2. Use email programs such as Constant Contact or Exact Target.
3. Define a list of 100 to 250 prospects that will be our focus.
4. Create a “Lumpy Fat Mail” campaign for these prospects.
5. Create a marketing calendar.
6. Follow up religiously.
7. Keep your list clean.

In an article by Ethan Black of Target Marketing Magazine, Lee Marc Stein, a Philadelphia–based direct marketing consultant, copywriter and author of “Street Smart Direct Marketing” goes through a list of 5 Must Know Facts About E-Mail and Direct Mail.

These services can be done internally or can be outsourced. The key is to design a system that runs automatically.

For creative ideas on how Professional Gifting can enhance your marketing efforts and prospecting campaigns, contact one of our sales associates at 800-350-1796.

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Do you purchase customized or branded products and apparel for the events you produce?

Are you receiving commission from your current promotional product suppliers?

Allow us to provide the following types of items for any event, and we’ll pay you a percentage!! Earn up to 40% commission!!

For specific details on how to earn some extra cash, call Ken! 800.350.1796

We can put your logo or design on ANYTHING!!! See a list of ideas below!

STATIONARY & EVENT GOODIES: Invitations, Save The Date, Direction Cards, Menu’s, Thank You Notes, Seed Embedded Stationary and Gifts, Corporate Stationary, Business Cards, Calendars,  Unique Packaging & Clever Mailers

APPAREL: Youth & Adult Sizes, T-shirts, Polo’s, Hats, Outerwear, Pants & Shorts, Uniforms, Flip Flops, etc.

Decoration Options Include – Screen Printing, Embroidery, Discharge Printing, Overall Imprint Sublimation, Laser Etch, Appliques, Wrap Around Imprints, High Density Dimensional Inks, Texture, Molded Border, Multi Process Hats, etc.

PARTY FAVORS & FUNDRAISER AIDS: Games, Toys, Food & Candy, Bottled Water, Energy Drinks, Grab Bag Items, Raffel Ideas, Keychains, Koozies, Cinch Saks, Coin Collectors, Napkins & Cutlery, Theme and Holiday Ideas, etc.

ECO-FRIENDLY & GREEN OPTIONS: Organic T-shirts & Apparel; Recycled products made from cardboard, paper, tires, denim, electronics, money, phone books, soda bottles (PET), etc.; Plantable Items, Grass People, Solar Products, Plant-A-Tree Cards, Reusable Bags, Liquid Powered Items, Natural Lip Balm & Healthcare Products, Energy Smart Light Bulbs, Soy Candles, etc.

GOLF ACCESSORIES & NOVELTIES:
Awards & Raffel Items, Bags & Totes, Clocks & Watches, Company Outing & Picnic Supplies, Tees, Balls, Gloves, Clubs, Towels, Divot Tools, Umbrellas, and Novelties

CORPORATE IDEAS: Gifts, Awards & Recognition Items, Office Supplies, Tradeshow Handouts, Business Cases, Electronics & Clocks, Drinkware, Pens, USB drives, Travel Accessories, Novelty Items, etc.

For creative ideas on how Professional Gifting can enhance your projects and events, contact one of our sales associates at 800-350-1796 or email Danielle@ProfessionalGifting.com

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I recently read a book by Chet Holmes called “The Ultimate Sales Machine” that supports using creative mail to gain recognition within your prospects mind. While the suggestions in the book may seem corny or plain, we have found a number of great ways to kick his program up a knotch and deliver the WOW FACTOR.

Have you ever heard of Variable Data Printing? This process is typically known for simply dropping in the individuals name that you are mailing into different parts of your marketing copy.  But what if you could make it change photographs?

Instantly you have grabbed your prospects attention like never before. I received this post card 9 months ago and I am still holding on to it.  This is not a cheap post card by any means. Pricing below is approximate and includes postage.

• 500    = $2.95 each
• 1000 = $2.30 each
• 2500 = $1.75 each

I also received a calendar late in 2008. While it is the smallest calendar I own, I keep it right in front of me.  Any idea why? Every image on the different pages has my name embedded into the artwork.

The best approach is to use multiple mediums of mail.  While the last 2 items are light and easy to mail, it is important to also use BULKY MAIL. The cone mailer shown below has a great presentation. When you call and get through to the gate keeper.  Tell that person that Mr. “X” has an important construction project in the works and you need to speak with him immediately.

Another great idea is this custom branded “Snooze Kit”. This piece is currently on close out with only 500 pieces remaining.  The beauty is that it is only $2!!! It also includes your logo printed on the packaging. If you really are planning on some type of mailer, this should be your first piece. Be sure to add creative copy with your mailer.

• “Don’t get caught snoozing”
• “Are you ready to rest easy”
• “Is your current vendor tired?”

Are you looking for the WOW FACTOR? Do you want prospects calling you telling you how clever they think you are? Contact your Professional Gifting account manager to discuss some of the best ways to connect with your next client and stay tuned for more creative direct mail ideas.

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Results:

Instant Recall:

84% of respondents remember advertisers on the promotional product item they received

24% would more likely to do business with that advertiser following receipt of that promotional product item

Very Impressionable:

42% had a more favorable impression of the advertiser after receiving the promotional product item

24% were more likely to do business with the advertiser after receiving the promotional product item

It’s All Business:

62% of respondents have done business with the advertiser following receipt of the promotional product item

User Friendly:

81% of promotional product items were kept because of usefulness

Staying Power:

75% of respondents retained the promotional product item for more than six (6) months

Bags:

Used most frequently – average of nine times per month, resulting in monthly average impressions of 1,038

Where Promotional Products are Kept:

56% Home                          28% Office

Length of Time Kept:

81% of respondents indicated they kept promotional product items less than a year

More Likely to do Business:

24% of respondents indicated that they would significantly do more business in the future

74% of respondents indicate that they foresaw no change in current level of business with the advertiser

Actions After Receiving and Do Not Plan to Keep:

51% of respondents gave the promotional product item to someone else

29% of respondents threw away the promotional product item

20% of respondents filed the promotional product item

Promotional Product Items Currently Still in Possession:

Average among respondents was 9.8 promotional product items

Promotional Products Cost Per Impression:

Average cost of promotional product impressions – $0.004

Average Impression Cost of Other Advertising Media/Vehicles:

Prime Time (TV) * – $0.019 (5 times as costly versus promotional products)

Syndicated (TV)* – $0.006

Cable TV* – $0.007

National Magazines* – $0.033

Spot Radio* – $0.005

Newspaper** (1/2 page BW) – $0.019

Billboard** – City/National – $0.003

*Nielsen Co. 2008

** Los Angeles Mobile Billboard.com

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The tool itself can be shaped to look just like your product and you can use multiple colors. If you order them with the ball marker, the marker can also be customized to the shape of your product or logo. When you put the marker in your pocket, it easily finds the magnetic tool so it rarely gets lost. It also has a very simple cardboard folder that shows how to properly fix a divot. This can also be customized.

There are a number of more expensive options similar to the one shown below. Packaging can be the difference between giving someone a divot tool or giving someone a gift.

For additional golf relatied ideas, contact your Professional Gifting sales associate.

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In celebration of the “cheap pen”, we are offering our highest quantity pricing for the lowest quantity order on all of our pens under $1.00.

Be sure to remember, while these are stylish and inexpensive, these are more suitable for job fairs or college recruiting.  If you ever are working with decision makers, you really should consider brands such as Pentel, Pilot, BIC or Papermate.

Brand name pens typically have specials during the course of the year and you will end up with a pen that will be kept and approeciated.

When asked… Which one is your favorite?  I clearly choose the Energel by Pentel.  Starting price for these is $3.29 each and we are offering them on special for $2.25 with a minimum order of 250 pens.  This also includes a 2 color logo.

When it comes to pens, be sure to contact one of our experts at Professional Gifting.

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Because of the tightening guidelines regarding the use of promotional products in the medical field, four doctors decided to attempt to find out if the restrictions were really necessary. Their premise was that you “often assume that small promotional items are unlikely to influence prescribing behavior,” says the report. This attitude is, according to their findings, incorrect. They wanted to know: Do promotional products produce a more favorable attitude and do the policies against them work? The controlled experiment involved 352 third- and fourth-year med students at the University of Miami School of Medicine and the University of Pennsylvania School of Medicine (where restrictive policies are in place limiting drug marketing). They were all exposed to branded Lipitor items without knowledge that they were part of a study. Fourth-year students at Miami had a more favorable attitude (by a score of 0.66) toward Lipitor compared to the control group (0.47). The scores were derived from an Implicit Association Test.

While the findings are powerful, the debate as to whether such influence is in fact harmful is an entirely different story, says Davila. “It’s a double edged sword,” she says. “There are plenty of products that work but they may not think of it. If it’s an allergy medication, many of which are the same, which will they prescribe? Probably the one that’s sitting on their desk [in the form of an ad specialty]. On the negative side, it could hurt smaller companies that have a good product and aren’t spending on promotional products.”

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The R9 Driver is most likely the hottest piece of equipment available this year. It allows you to adjust the head to draw or fade the ball and also allows you to adjust the loft.  There are also different weight settings that can be changed . 

Our clients have been using these in “Gift with Purchase” programs or as door prizes at golf events.  In fact, we are offering a free driver with any apparel order over $5000.

Logo golf ball sales are down significantly this year with the exception of the executive office.  when it comes to executive golf, the Titleist PRO-V1 is still the dominant executive ball.  Minimum order is 12 dozen and the price is $55 per dozen.  Price without a logo is $48 per doven.  With our current special, place an order for 12 dozen Titleist golf balls, any model and receive a free dozen Pro-V1’s.  If this selection does not fit, be sure to look at our other offerings.

We also carry a full line of Golf Kits and Golf Bags designed to fit any need. Golf towels are another item that has a lasting effect, as long as you do a nice one.  Cutter & Buck has a full selection that can be co-branded, similar to the towles done for Lilly.

For additional information on ideas you should consider for your next golf event, be sure to contact your Professional Gifting associate.

For samples

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