Profoto Blog

Ian Ruhter: Old Technique, New Style

Fredrik Franzén — Wed, 22 Feb 2012 08:20:00 +0000

Before there was digital, there was film. And before there was film, there was the collodion wet plate process. The wet plate process was introduced in the 1850s. It is a complex hands-on craft, involving silver nitrate and other hazardous chemicals. In addition, wet plates require tremendous amounts of lights. Exposure times range from several

Essential Reading for Wedding and Portrait Photographers

Fredrik Franzén — Fri, 17 Feb 2012 14:30:00 +0000

The weekend is just around the corner, and it is the perfect time to sit back, relax and read. If you feel like learning a thing or two while you’re at it, may we suggest that you check out the brand new digital flipbook that we just published? The flipbook was written with wedding and

Tom Munro on Fashion BTS

Ron Egatz — Fri, 17 Feb 2012 08:02:32 +0000

Photographer Tom Munro’s Harper’s Bazaar UK photo shoot with Rosie Huntington-Whiteley was featured on Fashion BTS. As described by the author, the shoot was referred to as “Pool Goddess + Valley of the Dolls.” Tagged as using Profoto gear, these images are gorgeous, and an example of major league fashion photography. See more of Munro’s

REVIEW: Profoto D4 Air by Photo Arts Monthly

Ron Egatz — Thu, 16 Feb 2012 08:56:13 +0000

Profoto Arts Monthly has published an in-depth review of the Profoto D4 Air written by Matt Beardsley. The introduction to the piece includes the following paragraph: “The Profoto D4 Air, then, is an awesome combination of both Profoto’s latest in-pack full asymmetry and sophisticated on-camera control. It is a versatile tool for fine-tuned light, offering quick-control

Matthew Seed: Horse Photographer

Matt Wilson — Wed, 15 Feb 2012 07:55:44 +0000

Matthew Seed’s website is simply called Horse Photographer. Not only does that describe what Matthew does, it also says something about his humble approach and the respect he shows for the animals he photographs. It was for this very reason that Matthew avoided using flash for many years. “I started out not using flash at

Bernhard Kristinn: From Iceland with Love

Fredrik Franzén — Mon, 13 Feb 2012 08:50:12 +0000

Icelandic photographer Bernhard Kristinn is not a secretive person. On the contrary, he speaks openheartedly about his work, and he is more than willing to share the things he has learned about photography – which is quite a lot, I might add. “Many photographers are really secretive about how they create their images,” says Bernhard. “I

The Upright Food Photography by Kyle Dreier

Ron Egatz — Fri, 10 Feb 2012 08:45:51 +0000

Lori Fredrickson has published a PopPhoto.com piece on Kyle Dreier’s food photography. Working from the concept of pairings—where foods are matched with appropriate beverages, often practiced at wine vineyards and food expos—Dreier fastened food to bottles and glasses with practical effects. Fredrickson reports, “Kyle dreier shot his food pairings using an Arca-Swiss medium-format body with

Next Light Shaping Tool of the Month photographer chosen!

Fredrik Franzén — Thu, 09 Feb 2012 14:12:00 +0000

A couple of weeks ago, we published a post in which we asked you (our readers) to submit images that you have created with your favorite Light Shaping Tool. We got more submissions than we could have hoped for, and the quality of the images was simply mind blowing. Thank you all for that! We had to

VIDEO: George Holz lights Beyoncé

Ron Egatz — Wed, 08 Feb 2012 09:57:52 +0000

As part of the Profoto Master Series, a new video has been released featuring George Holz. In this first of three videos with Holz, watch as he details some of his work from almost 30 years ago with Brad Pitt, Madonna, and Angelina Jolie early in their careers. The heart of the video has him

Joe Morahan: In the Moment, Part II

Fredrik Franzén — Tue, 07 Feb 2012 09:00:00 +0000

Yesterday, we published the first part of our interview with sports photographer Joe Morahan, in which he explained why he prefers set shots to live action images. He also shared his thoughts on what he believes are the most crucial factors for creating a striking sports image. In this second part, Joe gives more detailed