Promonews - Music video creativity every day

UnderWonder Content sign Mark Romanek for music video representation

Promonews — Wed, 01 Jul 2026 15:37:55 +0000

The golden age of music videos is getting a sequel as the most decorated director in the history of music videos joins the UnderWonder roster.

UnderWonder Content, the production company led by Grammy-nominated Frank Borin and Ivanna Borin, has signed Mark Romanek for...

Kwn 'Risk It All' by Sophie Jones

Rob Ulitski — Wed, 01 Jul 2026 13:20:04 +0000

Sophie Jones directs a playful homage to Y2K R&B videos, in her promo for East London R&B artist and producer Kwn.

The video for Risk It All follows the artist from the backseat of a limo through to the club packed with her friends, captured in a hyperstylised way.

Leaning...

Seb Camry 'Tinfoil' by Follow The Leader

Rob Ulitski — Wed, 01 Jul 2026 11:35:50 +0000

Follow The Leader directs a breezy promo for Seb Camry.

The video for Tinfoil centres on a forgotten fast food restaurant, a tired employee, and a hamburger.

Unfolding as an abstract mix of performance and narrative, the ritualistic preparation of the burger reflects the inner world...

Pulse Films sign Martin Pihlap

Promonews — Wed, 01 Jul 2026 10:24:19 +0000

Estonian director Martin Pihlap, whose music videos and commercial projects for Jessica2010, FAKOV and Racer Worldwide have quickly marked him out as an exciting new voice, has joined Pulse Films for global representation.

Pihlap brings a striking, visual sensibility and sharp, creative...

Muse 'Nightshift Superstar' by Lado Kvataniya

Rob Ulitski — Tue, 30 Jun 2026 15:15:24 +0000

Lado Kvataniya directs a VFX-fired blockbuster for Muse in which a young woman encounters the mysterious 'soundwave ring' that symbolises the rock outfit's new album The Wow! Signal - with spectacular results.

The video for Nightshift Superstar leans into The Wow! Signal...

The Proclaimers 'You May Offend' by Douglas Mackinnon

Rob Ulitski — Tue, 30 Jun 2026 12:15:04 +0000

Douglas Mackinnon directs a visual for legendary Scottish duo The Proclaimers that approaches important issues raised in their new song - fear, surveillance and tolerance - in an imaginative way.

The video for You May Offend - a collaboration between Emmy & BAFTA award winners ...

Paul The Silver 'Old Timer' by Riccardo Servini

Promonews — Tue, 30 Jun 2026 10:00:21 +0000

An older couple look back on the day they first met in Riccardo Servini's video for singer-songwriter Paul The Silver.

In the video for Old Timer, Servini intercuts between the couple at different points in their lives, and although ostensibly the same people, we are watching the stories...

KILIMANJARO ft Rahh 'Stumble' by Sekou Abineri

Rob Ulitski — Mon, 29 Jun 2026 15:47:25 +0000

Sekou Abineri directs an atmospheric promo for Zambian-Scottish DJ and producer KILIMANJARO, featuring vocalist Rahh and the Thanda Choir.

The video for Stumble boasts a fervent, gospel-like quality, anchored by confident performances from the artists. In the studio setting where the...

Au/Ra 'E-Motion' by Andy Mihov

Rob Ulitski — Mon, 29 Jun 2026 13:34:25 +0000

Andy Mihov (AVM) reunites with Au/Ra for E-MOTION, the latest video from the artist’s debut concept album heartcore.

Following their previous collaboration on CRACK!, AVM returns to craft a dark fantasy performance piece, placing Au/Ra inside a long-forgotten biostasis chamber...

Kilo Kent '40s' by FILMAWI

Promonews — Mon, 29 Jun 2026 12:01:58 +0000

FILMAWI makes a welcome return to music videos, bringing his distinctive and poetic style for rising artist and internet phenomenon Kilo Kent, mythologising the artist's North London neighbourhood of Tottenham.

The video for 40's - a raw and honest UK rap record reflecting on Kilo's...