Promonews - Music video creativity every day

Corella 'Thunder Strike' by Giles Edward-N

Rob Ulitski — Thu, 23 Jul 2026 15:41:26 +0000

Giles Edward-N directs a rousing promo for Manchester rock band Corella, where the real world begins to come apart, revealing a strange new reality, created by the power of the music.

The video for Thunder Strike finds a couple immersed in a fantasy of psychedelic, sensory visuals and...

Lewis Knaggs 'Forget How To Forgive' by Lewis Knaggs

Rob Ulitski — Thu, 23 Jul 2026 14:01:33 +0000

Lewis Knaggs self-directs an introspective promo for Forget How To Forgive, a song that he says "is about growing up in the shadow of loss and realising how precious our time on earth really is."

The video showcases a simple yet well executed concept, captured through a series of static,...

Die Shiny 'Gold Star, Good Citizen' by Ryan Margetts

David Knight — Wed, 22 Jul 2026 16:50:37 +0000

With Gold Star, Good Citizen, Callie Crofts of the Salt Lake City art pop band Die Shiny delivers a cri de coeur, a broadside on the evil perpetrated by the powerful, which ordinary people ignore: a collective failure to prevent crimes against humanity.

If that's a difficult...

Tierra Whack 'Wax Paper' by child.

David Knight — Wed, 22 Jul 2026 15:53:41 +0000

Tierra Whack is back. But in the first video from her new mixtape the relentlessly creative and playful hip hop star has torn up her own rulebook.

The Philadelphia rapper usually couches her quirky lyrical preoccupations in appropriately comic and surreal ways in her videos - and always in...

Will Parker 'Be Back Tomorrow' by Jackson Ducasse

Rob Ulitski — Wed, 22 Jul 2026 14:38:32 +0000

Jackson Ducasse directs an intimate portrait of British youth in his latest video for singer-songwriter Will Parker.

Following their collaborations on...

Steven Lemon 'Still Goin'' by Peter Burghen

Rob Ulitski — Wed, 22 Jul 2026 10:00:48 +0000

Peter Burghen directs a breezy promo for New Jersey singer-songwriter Steven Lemon.

The video for Still Goin' sees the artist perform against a variety of backdrops and Philadelphia cityscapes, capturing the atmosphere of the track in every frame.

With a gentle, understated vibe and...

India Harris, UKMVA nominee for Best New Director, joins Stink for UK and US representation

Promonews — Tue, 21 Jul 2026 15:39:45 +0000

Stink have announced the signing of UKMVA-nominated director India Harris for music video and commercial representation across the UK and US.

Harris has built a reputation directing irreverent, high-energy music videos for Calvin Harris, Jade and particularly Confidence Man, for whom she...

Arab Strap 'Glamour Magick' by David Arthur

Rob Ulitski — Tue, 21 Jul 2026 14:10:13 +0000

David Arthur directs a wild, offbeat promo for Scottish alt-rock veterans Arab Strap.

Having worked with the iconoclastic duo on ...

Mychelle 'Sunday Afternoon' by Flora Scott

Promonews — Tue, 21 Jul 2026 10:00:47 +0000

Flora Scott's latest video for soul singer Mychelle takes us into the world of a young couple in a state of blissful happiness, then adds an element of uncertainty to reflect the theme of the song.

In the video for Sunday Afternoon, Scott uses different formats to convey how the couple are...

Actress 'Overchord' by Anna van der Velde

Promonews — Mon, 20 Jul 2026 15:30:19 +0000

Berlin-based multidisciplinary director Anna van der Velde presents a brilliant vision for experimental electronic artist Actress.

Van der Velde's video for Overchord - the second single of the forthcoming album Radical Frame - is utterly transfixing; a sleek yet mysterious visual...