Assemblo will guide the digital strategy and implement digital marketing activities for MotorWorld Sydney, Australia’s ultimate motoring festival and biggest drive experience.

We will be responsible for increasing the awareness and reach of MotorWorld Sydney across social media and digital channels, with the aim to attract local and interstate visitors to the event.

Assemblo will also work closely with the MotorWorld Sydney team to create and deliver digital messages and campaigns that support the combined efforts of Destination NSW, public relations activity and other event partners.

The post Assemblo appointed digital creative agency for MotorWorld Sydney appeared first on Assemblo / The Creative Agency.

Since the social media platform launched in 2010, Instagram has seen continual growth in its user base, which now stands at 400 million worldwide, of which five million are Australian (SocialMediaNews, 2015). Although this rapid growth in users has seen Instagram jump to the eighth most popular social network, its popularity has also presented a problem.

In 2014, the average Instagram user followed approximately 250 accounts, whereas that number has now doubled to 500 accounts. This means that, back in 2014, Instagram users would see about 75% of organic posts by the accounts they followed. As the number of followed accounts increased, the percentage of content that users were seeing began to drop to about 50% by 2015. This meant users were potentially missing out on content that mattered to them most, so something had to be done.

The post What Instagram’s new algorithm means for marketers appeared first on Assemblo / The Creative Agency.

Over the past few months, Google has been refining its AdWords taxonomy, testing changes to search ads within various niche segments. The advertising giant has been continuously experimenting with the number of ads that appear in the paid positions of search results.

Search results used to display three prime position ads and anywhere up to 11 right rail ads, like the below:

The post Google Removes AdWords Right Rail Ads: What It Means For You appeared first on Assemblo / The Creative Agency.

The challenge behind customer acquisition

An integral part of the digital marketing mix has always been emails and the database behind them. Emails are a fantastic way to directly communicate with your customers and elicit immediate responses from them on a mass scale, depending on the size of your database.

However, the challenge behind building a database has always been the process of acquiring customers. In the digital space, before lead ads, it required a banner advertisement that directed a person to a landing page filled with sales promotions, meaning there was a lot of information for the user to process before filling out a sign-up form.  This is a long and tedious process involving lots of steps, increasing the likelihood of a customer losing interest and leaving mid-process.

Lead ads solve the problem

Marketers first gained access to this particular advertisement style back in October 2015 but it was only available on mobile devices, and now it’s finally come to desktop.

Facebook’s lead ads encourage customers to fill out a form or survey and ultimately sign up to a company’s database. What makes the ad type so unique is how it simplifies the process and reduces the amount of effort required by the customer to fill out the form.  The customer simply has to click on the call-to-action button and the form automatically populates itself using the information from their profile. What makes these ads even better is that it keeps the customer in the one place. It doesn’t redirect them to a landing page – the user remains on the Facebook platform and brings them back to where they were previously browsing once they complete the sign-up form.

Data is easily tracked using Facebook Power Editor to see the typical KPIs such as impressions, reach and engagements, and results can be easily downloaded from the ‘publishing tools’ page on the associated Facebook page linked to your advertisement.

The post How to boost email newsletter sign ups with Facebook lead ads appeared first on Assemblo / The Creative Agency.

The post Four digital tools that’ll make your Christmas a breeze appeared first on Assemblo / The Creative Agency.

The Christmas period is not just about trees and tinsel though, it’s also a great opportunity for you to better connect with your customers and clients, and build on those existing relationships.

Here are three easy ideas marketers and businesses can use to connect with customers this Christmas.

The post Three Easy Ways To Delight Your Clients This Christmas appeared first on Assemblo / The Creative Agency.

We encourage sharing our skills and knowledge with each other and we also like to regularly consume information produced by experts in the marketing, advertising and digital space. So, we’ve put together a list of our five favourite and most-trusted resources in the hopes that it might help you, too.

The post Our Five Favourite Blogs, Podcasts and Magazines For Marketers appeared first on Assemblo / The Creative Agency.

Google knows this (let’s be honest, Google knows everything) that’s why they released their algorithm update “Mobilegeddon” on April 21^st 2015.

So, what is Mobilegeddon?

As a search engine, Google’s primary goal is to provide their users a great experience. One of the ways they do this is by displaying the “best” possible search result on the Internet based on answering a users search query.

Google use a whole heap of different factors to weigh and compare results looking for the best ones, and a big part of this revolves around the idea of site usability – both on desktop and mobile devices. It’s frustrating when you search for something on your phone or tablet, and click on one of the top results, only to be taken to a site that’s too awkward to navigate because it isn’t mobile responsive.

That’s where Google new update came in.

Mobilegeddon, as the algorithm’s creative title implies, focuses on the usability of a website for mobile devices, making this a critical ranking factor for websites on Google’s results pages. The roll out took about a week to take full effect, and now, two months later in this post-apocalyptic wasteland, we find out just how much it affected search results.

The impact of Mobilegeddon

Earlier this month at SMX Advanced, Google’s Gary Illyes stated that the update had a bigger impact on search results than Panda and Penguin combined.

Stone Temple Consulting (STC) undertook a study of the top 10 search results for over 15,000 search queries a week before the update hit, and then again a month later. The results showed that 47% of non-mobile friendly sites dropped in ranking, and that 30% of mobile responsive sites increased in ranking.

As a result, STC recorded that prior to the update; there were 56,164 non-mobile friendly URL’s. A month later, they saw this number decrease to 54,162, indicating that over 2,000 URL’s had been affected, with the search favouring the mobile responsive results.

In a similar study, BrightEdge tracked 20,000 URL’s after the update. They found a 21% decrease in the amount of non-mobile friendly URL’s on the first three pages of Google’s search results. However, only 17% of URL’s decreased in ranking from page one.

This smaller decrease could be due to second and third page results having weaker ranking factors, making mobile responsiveness more influential on search results.

How to recover if you were affected by Mobilegeddon

If your site was affected by Mobilegeddon, you can recover in time by making your website work better for mobile users.

Here are some quick tips to keep in mind:

• Avoid using plugins like flash as it’s not supported by Apple phones.
• Ensure that text and imagery is properly sized for mobile devices.
• Make sure everything is viewable and properly fits on the screen.
• Ensure you space out your links and make them big enough for people’s thumbs to press.
• Check your site with Google’s mobile responsive testing tool to see what else you can improve.

Check out other ways to make your site mobile responsive.

Having a mobile responsive website provides a better user experience for site visitors, which will lead to more time spent on site and an increased chance of generating new business and word of mouth. If you need help optimising your site, why not drop us a line and find out how Assemblo can help you.

The post Were you optimised to survive “Mobilegeddon”? appeared first on Assemblo / The Creative Agency.