Latest from Prophet

News:

Tue, 21 May 2013 07:00:00 +0000

Prophet announces a brand repositioning and identity refresh for the Greater Chicago Food Depository, Chicago’s food bank.

Press:

Mon, 20 May 2013 07:00:00 +0000

Scott Davis discusses Yahoo's acquisition of Tumblr in Forbes.

Article:

Thu, 16 May 2013 07:00:00 +0000

By James Walker and Joerg Niessing

Prophet's James Walker and Joerg Niessing presented at London Business School and taught a brand valuation class as part of the MBA program’s core Marketing course. The lecture highlighted the paradoxes of valuing brands but also created a clear roadmap of do's and don’ts and illustrates the power of brand valuation as a brand-management tool.

Article:

Thu, 16 May 2013 07:00:00 +0000

By Maria Tazi

The healthcare interaction model was traditionally defined by the patient-doctor relationship, with the physician “brand” the source of decision-making, short- and long-term care planning, and also the foundation for patient loyalty. Patients went to the hospital that their physician recommended, whereas healthcare systems relied on hard facts to help physicians and patients make decisions. They weren’t actively managing their brands.

Article:

Thu, 16 May 2013 07:00:00 +0000

By Jeff Boyar, Jeff Gourdji, and Maria Tazi

A variety of factors – the rise of healthcare consumerism, healthcare reform and all its implications, and an increasingly informed public – are combining to force healthcare providers to take a hard look at something they once may have taken for granted: their “customers,” by which we mean their patients.

News:

Wed, 15 May 2013 07:00:00 +0000

Fast Company Names Prophet Senior Designer Darrin Crescenzi to List of 100 Most Creative People in Business in 2013

Article:

Tue, 14 May 2013 07:00:00 +0000

By Prophet

The Future of Pharma Profitability Lies in Building Corporate Brands

Article:

Mon, 13 May 2013 07:00:00 +0000

By Joshua Epperson and Michael Filippi

It’s no secret that brands are constantly in search of ways to build connections and loyalty with their customers. However many brands are tackling this challenge by blasting meaningless messages into the ether, hoping to gain a committed following. It's a sure-fire way to turn people off and eventually leave your messages falling on deaf ears. Strong brands engage consumers with authentic and consistent material that reflects an understanding of their interests and gets the dialogue going.These days, great content makes for great brands.

Press:

Mon, 13 May 2013 07:00:00 +0000

Senior Designer Darrin Crescenzi was named in Fast Company's annual "100 Most Creative People in Business" list.

Article:

Mon, 13 May 2013 07:00:00 +0000

By Jennifer Barron

Corporate board members have a long list of responsibilities and concerns: succession planning, executive compensation, regulatory compliance and business growth strategies -- not to mention shareholder interests and value.

One topic that gets less attention is brand, often because many senior marketers have not mastered the art of turning marketing-speak into the financial language that resonates with directors. If brand value and the benefits of brand-building investments are not translated into the language of numbers, marketing will always be at a disadvantage in winning over the board.

(Media Post's Marketing Daily, May 13, 2013)

Press:

Fri, 10 May 2013 07:00:00 +0000

Creative Director Peter Dixon was featured in a Yahoo! Finance piece about the latest string of controversial ads from big brands.

Press:

Fri, 10 May 2013 07:00:00 +0000

Our work on the new brand strategy and visual identity for Novant was featured on Design Envy by AIGA, the association of professional design.