LENGTH: About 14 Minutes
Google Webmaster Tools has changed the way that you can communicate with Google and (more importantly) they can communicate with you.
In this video, internet marketing speaker, Dave Conklin, shows how to use Google Webmaster Tools to:
- See what search terms you site is ranking for.
- See where Google estimates most of your keyword traffic is coming from.
- Check out problems that Google has with your site.
- Reinclude your site if it has been banned or penalized by Google.
Every website owner should understand and use Google Webmaster Tools if they’re serious about their internet marketing.
]]>LENGTH: About 16 Minutes
With a basic understanding of analytics, you can spend hours analyzing data and creating a todo list of items to improve on your site.
Dave Conklin from ProspectMX goes over a few key sections to take a look at in this video.
]]>LENGTH: About 8.5 Minutes
There are many link diagnosis tools out there, but none as cool as this one that are free. I’ve got to thank Jen Hodge for telling me about this one.
In this video, internet marketing speaker, Dave Conklin, shows how to use Link Diagnosis for:
- Checking your own links, what they say about you and how powerful they are.
- Checking your competitions links and learn ways to get better links than they have.
- Track new links that come into your site and your competitors.
Enjoy!
]]>LENGTH: About 16 Minutes
There are many different tools out there that allow you to do keyword research. However, all most all of those tools will show you completely different long tail keyword phrases. In this video, you will learn how to take many different sets of keyword phrase data, combine them into one large file, quickly remove all of the duplicates, and then sort them into groups.
All of the keyword tools that we use in this video are free. Please understand that if you use paid tools like KeyCompete.com, WordTracker.com, and others, you will get much larger list of keywords.
Here are the links to the different tools were using:
]]>LENGTH: 5 Minutes
There is a really great tool that allows you to check out how your customers’ eyes travel when they look at your site. We discovered this tool through seo consultant, Gab Goldenberg.
The tool allows you to see the likely path of eyeballs (human eye simulation) on your site based on:
- Color of objects on the page
- Density of objects and color on the page
- Orientation of objects on screen
- Intensity of colors on the page
- Site and weight of certain objects
- The intersection of lines on the page
- Unique closures of objects on page
- Curves where there are many straight lines
- The length and width of objects on screen
There are some neat graphics on the how it works page that showcase this stuff.
So… watch the video and go check it out!
Here’s what we found about our site:
ProspectMX.com Heatmap Study
Creating your sphere of influence is one of the first steps to being successful in sales. Interestingly, it’s no different in link building.
Use this checklist to help you get your contact database together of everyone you know.
When you first launch your site, or even if it’s been launched for years, take the time to create an excel database that contains the names and contact information of EVERYONE you know. We’re not talking just the Christmas card list… everyone! We have provided a handy checklist that you can use to help.
Once you have all of these people in your database call them and say the following:
“Hi, this is {your name}. I’m trying to launch my website and get it to rank higher in the search engines. To do this, I need to get people with websites or pages to link to my website. Do you happen to have a website that you could link to me from? I would be happy to provide a testimonial for your business or write an article or something for you if it would help.”
If they don’t (or even if they do), make sure that you then ask them permission to contact at least two other people that they might know who have access to a site that they could link to your from.
Watch the video for more information or give us a call at 717-406-1840 with any questions!
]]>In September of 2009, Matt Cutts announced publicly that Google does not use the keywords meta tag. Him saying this made some of our clients a bit confused.
It’s important to understand that “keywords meta tag” is very different from having “keywords” on your website. This video explains clearly how it all breaks down and what you need to specifically worry about.
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