PRSA 2007 International Conference Blog

On the Record...Online with Disneyland VP PR Duncan Wardle

2008-02-18T01:55:24Z

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On the Record...Online with VP Global PR Disney Parks & Resorts Duncan Wardle

Vice President of Global PR at Disneyland Resorts Duncan Wardle goes On the Record...Online to discuss the impact social media has had on marketing Disneyland Resorts in the digital era.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Duncan Wardle is Vice President of Walt Disney World and Global PR for Disney Parks. His current role encompasses the strategic development and execution of PR campaigns designed to raise awareness and increase intent to visit Disney Parks worldwide. Mr. Wardle's team launched the company's first word-of-mouth and online social network campaign, enlisting thousands of evangelists and leveraging their passion for the brand to convert new audiences. He also oversaw the first global PR campaign conducted by Disney Parks in celebration of Disneyland's 50th Anniversary. Prior to his current role based in Orlando, Fla., Wardle has served in an executive PR capacity for the Walt Disney Company in Los Angeles, Hong Kong, London and Paris.
Show Notes:

3:25 - Wardle discusses his role in the launch of Disneyland's podcast.

3:51 - Wardle on the promotional benefits of podcasting.

5:12 - Wardle on increasing transparency without destroying suspension of disbelief.

6:17 - Wardle on appealing to younger generations who are impervious to traditional media.

8:10 - Wardle on the current challenges of marketing Disney, an iconic American symbol, to the international community.

9:18 - Wardle on the future strategy of Disneyland Parks evolving in order to maintain the standard of excellence for theme parks worldwide.

10:03 - Wardle shares words of advice for PR professionals moving forward in the digital era.

11:25 - Wardle on his presentation at the PRSA 2007 International Conference.

11:47 - Wardle explains how people can subscribe to the Disneyland podcast.

11:53 - End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates and founder of online pr and new media marketing service provider iPressroom. He is also the creator and instructor for the New Media PR Boot Camp, which he teaches regularly for PRSA and clients.

On the Record...Online with SEO Guru Lee Odden

2008-02-01T05:19:52Z

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CEO of TopRank Online Marketing Lee Odden goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss value of search engine optimization marketing.

This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Lee Odden is CEO of TopRank Online Marketing, a leading Internet marketing agency that specializes in helping companies improve sales and brand visibility online. Based in Minneapolis, TopRank has been recognized as a leading search engine optimization firm by TopSEOs.com and PromotionWorld and has been included in Marketing Sherpa's guide to SEO firms for the past 3 years. An internet marketing veteran and recognized expert on search and blog marketing, Mr. Odden is executive editor of MarketingBlog.com. He is a regular contributor to industry leading publications including BusinessBlogConsulting.com, WebProNews and Search Engine Guide.

Show Notes:

3:16 - Odden gives examples of the benefits of SEO.

4:07 - Odden on the role of SEO in a media relations.

5:52 - Odden on the search engine optimized press release.

7:00 - Odden on keyword placement within a press release to secure an optimal search rank.

7:58 - Odden on the usefulness of mentioning competitors in press releases to increase page rank.

8:50 - Odden on the impact of media data for search rank.

9:56 - Odden on developing separate press releases SEO and media relations.

11:55 - Odden reveals the strategy for managing a client's reputation by placing positive content as the primary link on a search rank.

13:50 - Odden on the ethical considerations of using inbound links to determine page rank.

15:54 - Odden on Google's shortcomings.

17:50 - Odden on recommending SEO to clients more interested in traditional public relations.

19:27 - Odden on developing an SEO marketing strategy to increase client visibility.

20:15 - Odden on why his PR strategy appeals to clients.

21:18 - Odden shares his single, biggest SEO mistake.

22:13 - Odden on his single, greatest SEO accomplishment.

23:09 - Odden on the challenges of learning to SEO content.

25:10 - End Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.

On the Record...Online with PRSA Chairman Jeff Julin

2008-01-04T19:50:54Z

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PRSA Chairman and President of MGA Communication Jeff Julin goes On the Record...Online with host Eric Schwartzman of online PR service provider iPressroom to discuss how he became PRSA Chairman.

This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Jeff Julin is the 2008 Chairman of the Public Relations Society of America. Mr. Julin is also president of MGA Communications, Inc. with 30 years experience in public relations, community affairs, communication strategies and marketing communication programs. He has worked with numerous controversial projects, from product liability to regulatory and labor situations, and has acquired strong skills in issues and crisis management.

Show Notes:

3:24 - Julin on being elected to Chairman of PRSA.

5:30 - Julin on his PR firm MGA Communications.

6:12 - Julin on balancing his schedule to meet the needs of PRSA and MGA Communications simultaneously.

6:48 - Julin on what led him to become an active PRSA member.

7:54 - Julin on how he got into public relations.

9:24 - Julin on becoming President of PRSA.

10:44 - Julin reveals the biggest challenges currently facing the PR industry.

11:44 - Julin on what he plans to do as PRSA President.

13:19 - Julin on the impact of PRSA on his professional development.

14:12 - Julin shares his biggest surprise on how things work inside the PRSA.

15:09 - Julin discusses laying the groundwork for his imminent term at the PRSA 2007 International Conference.

16:58 - Julin talks about the benefits of being an active PRSA member.

18:01 - End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.

On the Record...Online with CIPR Director Colin Farrington

2007-12-08T02:10:38Z

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General Director of the Chartered Institute of Public Relations Colin Farrington goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the current international policies between the U.S. and England, as well as the impact of globalization has had on public relations.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Farrington is principal advisor to the Institute's Council and is responsible for the delivery of the Institute's modernization strategy. Today, CIPR is regarded as one of the world's leading public relations and communications organizations. He is also the Secretary General of the European Confederation of Public Relations Associations (CERP), and Chairman of the Global Alliance for Public Relations and Communication Management (GA), which he helped found in 2000.

Show Notes:

3:14 - Farrington explains his mandate as General Director of the Chartered Institute of Public Relations.

4:50 - Farrington on how the UK perceives the United States during this time of war.

6:16 - Farrington on how Great Britain's sentiment toward the U.S. has changed since Tony Blair's departure as prime minister.

7:52 - Farrington on the policies he would pursue if he was the current U.S. Secretary of State.

12:02 - Farrington on why he is not an advocate of blogs.

13:58 - Farrington on how social media has changed the way organization's respond to a crisis.

15:39 - Farrington on identifying target audiences for social media communications.

18:26 - Farrington on how global communications impact traditional media relations.

20:05 - Farrington on how people interested with CIPR or the Global Alliance can get involved.

20:44 - End

Schwartzman is also managing director of Los Angeles PR firm Schwartzman & Associates.

On the Record...Online with Hyku blogger Josh Hallett

2007-11-30T17:00:00Z

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Social media consultant Josh Hallett goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of integrating social media into external communications campaigns.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Josh Hallett is internationally recognized as a thought leader in the convergence of social media, corporate public relations and marketing. Mr. Hallett is the founder of Hyku, LLC, who recently joined technology PR firm Voce Communications. He has provided support to Fortune 500 firms, the traditional media, and some of the world's largest public relations and marketing firms. Mr. Hallett is also a highly sought-after public speaker on social media and has presented at numerous workshops, seminars, and conferences in a wide variety of marketing segments. He participated in the official conference blog at the 2007 PRSA International Conference.

Show Notes:

3:30 - Hallett on his role as a conference blogger at the 2007 PRSA International Conference.

5:15 - Hallett on his introduction to social media.

6:25 - Hallett on his transition into new media consulting.

7:14 - Hallett on why he became involved in a "communication-driven" industry.

8:19 - Hallett on how much time he dedicates to learning new media technologies.

9:21 - Hallett on understanding the business application of new media services.

11:19 - Hallett on the challenges of open source technology.

12:26 - Hallett on determining what social media application will provide the best support for a client.

15:33 - Hallett on the challenge of implementing new media technology in order to positively impact the client's communication campaign.

17:47 - Hallett on educating clients to perceive their website as a live communications vehicle between the company and its customer.

20:18 - Hallett on how his non-traditional background has helped him build a unique vision as a PR professional.

22:21 - End

Schwartzman is also managing director of Los Angeles PR firm Schwartzman & Associates.

On the Record...Online with WagEd Chief Innovator Marianne Allison

2007-11-21T18:39:57Z

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Executive Vice President and Chief Innovation Officer of Waggener Edstrom Worldwide Marianne Allison goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of promoting innovative technology and Waggener Edstrom's role in developing the reputation of Microsoft.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Marianne Allison is the Executive Vice President and Chief Innovation Officer for Waggener Edstrom Worldwide, an agency that provides public relation services using innovative communication methods for global organizations impacted by change. As CIO, Marianne is responsible for the agency's intellectual property strategy, as well as promoting ideas and innovation internally through cultural and educational initiatives. She was integral to the development and design of Waggener Edstrom Worldwide flagship Innovation CommunicationSM system, which helped ground the agency's reputation for deep and substantive work in public relations.

Show Notes:

3:20 - Allison describes her role at Waggener Edstrom Worldwide.

4:10 - Allison on how she became the Chief Innovation Officer.

5:23 - Allison explains how she advise clients on promoting early adoption of new, innovative products and services.

6:59 - Allison reveals the challenge of introducing a new technologies to consumers.

8:44 - Allison on what can be done to accelerate the adoption of new technologies.

10:02 - Allison elaborates on steps to alleviating consumer anxiety toward new technologies and consumer electronics.

10:57 - Allison gives examples of how consumer dissent can positively impact product innovation.

13:53 - Allison on the importance of trust when introducing new technology products and services.

16:44 - Allison talks about whether philanthropic endeavors can actually work to build consumer confidence in new technology.

18:54 - Allison on the launch of Microsoft Vista and the future of the software giants.

22:05 - End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.

On the Record...Online with the Chairman of W2 Group Larry Weber

2007-11-17T00:30:59Z

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Larry Weber goes on the On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the impact that social media has on news today and his experience building one the world's largest PR firms, Weber Shandwick Worldwide.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Larry Weber is author of the new book "Marketing the Social Web" and the Chairman of W2 Group a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. Prior to W2 Group, Mr. Weber founded The Weber Group, which within a decade became the world's largest public relations firm, Weber Shandwick Worldwide. In early 2000, Mr. Weber became chairman and CEO of Interpublic's Advanced Marketing Services Group, where he built and oversaw an $800 million group that included the world's top public relations, healthcare communications, branding, research, and entertainment and experiential marketing firms.

Show Notes:

3:33 - Weber talks about his start in PR and how he grew one of the largest PR agencies in the world.

7:00 - Weber on his transition from practicing public relations to the C suite of a global firm.

8:23 - Weber discusses the culture of Weber Shandwick Worldwide.

9:53 - Weber shares the key character traits he looks for when recruiting employees for PR jobs.

11:20 - Weber explains how he found success with his first PR firm, The Weber Group.

11:45 - Weber reveals how he was able to grow the staff at Weber Shandwick Worldwide to meet agency demand, without losing sight over the firm's existing client account load.

12:50 - Weber on appealing to third-parties to secure media coverage.

15:04 - Weber on managing client expectations.

16:11 - Weber on why meeting expectations is more important than developing a friendship with the client.

16:59 - Weber discusses why social media is compelling companies to shift dollars from advertising to public relations.

18:19 - Weber reveals why he thinks the business community has only just begun to use social media as a promotional tool.

20:17 - Weber explains how to promote new media content by strategically using paid media.

22:52 - Weber on why the evolution social media compels PR professionals to dig deeper into where people get their news and what issues influence them.

24:44 - Weber on why there will always be a need for traditional media.

25:38 - Weber on how social media improves the credibility of mainstream news.

25:52 - Weber reveals what sets him apart from other PR pros.

27:19 - End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.

On the Record...Online with World Bank Senior Advisor of External Relations Edith Wilson

2007-11-12T17:13:59Z

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Edith Wilson goes On the Record...Online with host Eric Schwartzman to discuss the integration of new media at the World Bank and how the organization has responded to recent controversial issues.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

NOTE: This is not a political podcast. We are interested in how technology is changing the way organizations communicate, and the way people consume media and information. This interview focuses on getting at the lessons Wilson has learned as a communications professional. We take no position on the issues or policies of the World Bank.

World Bank Originally uploaded by blahmni.

Edith Wilson is Senior Advisor on Corporate Communications in the External Relations office of the World Bank, where she has worked since 1998. She assists the Director on special projects and policy documents, and lends technical assistance and training to Bank projects on strategic communications issues. As a project manager at the World Bank in 2002-2004, she led a team integrating public affairs and communications components in World Bank Loans and projects, providing technical assistance and designing strategic communications and opinion research programs for client countries. Prior to joining the World Bank, Ms. Wilson served as Senior Fellow and Director at the Progressive Policy Institute, and as Chief of Staff for Senator Carol Moseley-Braun (D-IL.). Before working in government, she was Senior Vice President of International Affairs at the public affairs firm Burson-Marstellar, working on NAFTA implementation and environmental issues.

Show Notes:

3:38 - Wilson on why the World Bank is seen by some as a controversial organization.

4:26 - Wilson reflects on her track to Senior Advisor of External Relations at the World Bank.

6:54 - Wilson on protest that have occurred at the World Bank Meetings.

10:45 - Wilson on the challenges she faces as a communicator for the World Bank.

12:37 - Wilson reveals the lessons her team learned as communicators during Paul Wolfowitz's controversial resignation as World Bank President.

16:02 - Wilson on the World Bank's position concerning leveraging the internet to increase transparency of the organization.

17:52 - Wison discusses common what she believes are common misperceptions of the World Bank.

20:02 - Wilson on the World Bank's relevancy at a time when countries can get loans from other financial institutions and the fight against poverty has proven to be a difficult task.

22:43 - End

Photo by Blahmni

On the Record...Online with Former White House Communications Director Karen Hughes

2007-10-31T21:28:01Z

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PODCAST: Former US President George W. Bush's director of communications Karen Hughes goes On the Record...Online with iPressroom founder and chairman Eric Schwartzman about strategic communications messaging, promoting American values at this time of war and the challenges of publicizing unpopular US policies abroad.

NOTE: This is not a political podcast. We are interested in how technology is changing the way organizations communicate, and the way people consume media and information. This interview focuses on getting at the lessons Hughes learned as a communications professional. We take no sides on the issues or policies of George W. Bush Administration.

Karen Hughes is the former undersecretary of state for public diplomacy and public affairs, with the rank of ambassador. Her objective was to lead the development and implementation of a comprehensive public diplomacy plan. Previously, Hughes was the director of communications while George Bush was governor of Texas, from 1995 to 2000. Later she was counselor to president George W. Bush from 2001 to 2002. In July 2002, Hughes moved back to Texas for two years before rejoining the Bush Administration in August of 2004 as a campaign consultant.

This podcast was recorded on Oct. 22, 2007 at the PRSA International Conference 2007 in Philadelphia, the week before Ms. Hughes resigned from the position of undersecretary. The episode was released on Oct. 31, 2007, the same day Hughes resigned from the US Department of State.

Show Notes:

3:58 - Hughes on the challenges of promoting American values abroad at this time of war.

5:48 - Hughes discusses communicating unpopular US policies that are unlikely to change.

8:40 - Hughes on the single most important part of a strategic messaging campaign.

10:33 - Hughes on the real value of research to political campaigns.

12:06 - Hughes contemplates the internet's role on the upcoming 2008 Presidential Election.

13:46 - Hughes on the opportunity new media presents corporate communications and public relations professionals.

14:23 - Hughes on her future political aspirations.

15:13 - End

Photo by Josh Hallett

Breakout: Building Trust During a Media Maelstrom

2007-10-25T03:27:28Z

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It turns out that at the very moment we were attending this session, thousands of Californians were being evacuated from their homes. The Red Cross was sending out messages via Twitter, telling people where they could find shelter and what they needed to do. They also were using their regular channels, including a purpose-built blog, as well as local radio and television. But even local media were turning to social media platforms to get the word out.

Gerald Baron is CEO and Founder of AudienceCentral, which makes the online crisis management software Public Information Emergency Response (PIER), and is also the author of the blog CrisisBlogger and the book Now Is Too Late 2, was the session presenter.

Building Trust in a Crisis

Baron said that you have to do two things during a crisis situation to build trust:

Do the right things
Communicate them well

Communicating well includes getting the word out fast; communicating directly; and communicating honestly and transparently.

He emphasized the importance of having some kind of remote Internet-based platform to allow effective communication between internal stakeholders and the external community.

During Katrina, the Coast Guard used an online platform to effectively communicate the work they were doing. As a result of their ability to do a good job and communicate effectively about what they were doing, they were given an additional $1.7 million in funding, while the Department of Homeland Security budget was cut by 15 percent.

Building trust has never been harder

We have an exceptionally high standards for ethical and social performance--and expectation of failure
The media and the public as "regulators" controlling the license to operate
Highly competitive Mainstream Media (MSM) competing for dwindling audiences based on immediacy and infotainment

Audiences are accustomed to instant news, infotainment and the availability of the Internet, which have led to faster turnaround times on information, the ability to have direct communication with stakeholders and a demand for more transparency by companies.

What Has Changed in News

While newsrooms are cutting staff, we've added 60 million new "citizen journalists" over the past few years. Bloggers are eyewitness and insiders and therefore great sources to the news media. For instance, a cell phone video of an explosion, or any other news event, can be recorded by a citizen-journalist blogger on a camera phone, then picked up by the news media and played over and over again. Baron recommended reading The News About the News to discover how the Wall Street model of media needs to be changed.

What Has Changed in Infotainment

News adopted the melodrama formula of entertainment: the bad hat company, the white hat activist, and the maiden in distress, or whatever is threatening the public good. 60 minutes marked the start this philosophy called infotainment. And with the advent of reality television the lines between journalism and entertainment become even more murky.

What Has Changed with the Internet

We live in a post-media world with high expectations for direct and immediate communication. Social media is creating new styles, formats and expectations for interactive communication. The concept of audience is going away, the term is now "friend." The Internet has allowed for the development of large scale networks of these friends, making every story global.

The Demands

Speed, I want it now. Yes, right now.

Directness, I want it directly from you to me, not mediated or through someone else, and I expect to interact with you directly.

Transparency, give me the straight story because if you hide something I will find out and then I will never trust you again.

We have to get over the idea that the media is the audience, they are merely the means to talk with the audience and that is evolving fast. Now with the expectation of direct communication our ability to react is even more challenged. If your company has decided not to deal with bloggers because "the approval process is such that one can't keep up with them." The answer is, "You better figure out how to fix the policy and change it."

The bloggers are at the front lines of this battle.

Multiple Channels of Communication

An adequate communication plan will utilize multiple channels of delivery and include a plan to host the crisis communication platform offsite from the company to allow for continuity in a crisis.

Baron pointed out that the Websites of the major players, such as the Port of New Jersey and New York went down, the FBI had millions of hits and two minute download and CNN only stayed up because they stripped the pages bare to avoid delayed download times.

He stresses an integrated approach that used a number of communication channels such as texting, Internet, special Websites and telephone. Communicate in all of these modes simultaneously

How to Narrow the Gap

There are a number of barriers standing in the way as many companies pursue these new tools and ways of communicating. These run the gamut from sensational to mundane, but include such roadblocks as attorney review, executives traveling, key decision makers unavailable, slow web update, delayed vetting, too many approvals needed, IT control over Internet, corporate policies and corporate speak (which reduces credibility)

There are four ways to increase trust and cut down on the red tape.

4 Ps of Crisis Response

Policies: define winning, we will be the first and best source of the news

Plans: who does what when?

People: preparing those who will determine success or failure (drill, evaluate and drill)

Platform: what tools are needed to enable success

Collaboration to work together
24/ access, urgent communication does not keep regular hours
All tools available on a Web platform, with no dependence on technical resources
Full spectrum to provide information via push, pull and interactive communication, to both media and other stakeholders

Baron feels that the day of press releases is over, most media just want they bullets, video and images

Baron's Blog: www.crisisblogger.com

tags: Crisis+Communication, Southern+California+Fires, Red+Cross

PRSSA National Conference From the Eyes of A Student

2007-10-24T00:51:18Z

Another national conference has come and gone. I can't believe this is my last one, having been to a regional activity in Atlanta two years ago and Salt Lake City this past year. Philadelphia brought many surprises, both good and bad, and it managed to evoke new and undeveloped concepts I can apply as a student leader and growing professional.

Much of what I learned during my five-day stay relates to the better of my chapter at Kent State University. However, I'll brase over a few things I took away that I can apply not only to my studies, but to my emerging career in PR, too.

Although daily tasks may seem to "get in the way," it's important to take time to develop concepts and strategies to add clarity and direction to projects. One speaker even suggests setting aside a day or time slot as "planning time."
It's becoming more and more important to give back to the community. Although there can be a fine line between charitable giving and cause-related marketing, PR professionals have a responsibility to use their talent to promote goodwill and change.
As much as PR professionals should informing, promoting and advocating, it's often times more important for them to listen.
According to Brandi Boatner, PRSSA National Vice President of Advocacy and Michael Cherenson, APR, President Elect, Public Relations, "the ethical way is the only way in PR."

Ultimately, I've left the City of Brotherly Love with confidence that I can make a difference in the world. I feel that with the support of my chapter, National PRSSA, National PRSA and thousands collegues around the globe, as well as the information obtained at conference, I have all the potential in the world to succeed.

Rock the D!

2007-10-23T18:29:38Z

OK, so you likely haven't even packed yet to leave Philadelphia. However, it's time to start thinking about next year's Conference in Detroit. A contingent from PRSA's Detroit Chapter provided a sneak preview of the 2008 PRSA International Conference, to be held Oct. 25-28, during this morning's General Session.

"We live, work and play in a multicultural community that has enjoyed a great renaissance that you can be part of at the 2008 PRSA International Conference," said Scott Simons, APR, the president-elect of the Detroit Chapter.

The presentation included an entertaining video showing the city's many attractions, from casinos to a newly restored riverfront. (By the way, the clip included a montage of famous folks from the Motor City. Was glad to see the White Stripes. But I don't think I saw the MC5!)

Helping Make a Difference in the Community

2007-10-23T17:57:20Z

Upon accepting the Paul M. Lund Public Service Award during this morning's General Session, Jill Allread, APR, offered some inspiring words to Conference attendees:

"I encourage you to take that gift you have of communications . . . there is such a need in the community with small groups trying to make a difference, whether it's an organization serving children or trying to protect the environment. They need you. They need us. And a little bit of time can make all the difference to take an organization from a good idea to answer a need to an organization that then can raise the funds to actually put programs on the ground. The power that we have as communicators to be able help [organizations] to communicate internally and externally and organize is enormous. Think of the energy sitting in this room this morning to make a difference in the world."

Given Jill's many achievements in the Chicago-area community, she has helped make a difference.

Another Advocate for Darfur

2007-10-23T17:42:04Z

On Sunday we posted a summary of Mia Farrow's passionate General Session speech on Darfur.

Her talk certainly helped raise my awareness. Perhaps that's why I read with great interest a short item in today's USA Today on Luol Deng, a star forward with the Chicago Bulls. He was born in the Sudan. He and his family were able to flee when he was young. He spoke at a Save Darfur Coaltion rally in Chicago Sunday. "We all need to put a stop to this and do whatever we can to stop this. I just hope more people will get involved."

General Session recap: The global challenge for Karen Hughes - and America

2007-10-23T17:39:40Z

This morning we posted a summary of yesterday's luncheon address given by Karen Hughes. You may read the recap here.

Photo by Josh Hallett