PRSAY – What Do You Have to Say?

Friday Five: Measurement as a Second Language

Nicole Castro — Fri, 11 May 2012 21:06:03 +0000

In the past 10 years, public relations professionals have discovered that when it comes to measuring public relations strategy and tactics, volume metrics alone don’t tell the full story. The problem with relying solely on volume metrics is that they don’t tell you whether your program is delivering the right message, bringing the right kind [...]

Why Professional Communicators Should Care About CISPA

Kathy Stershic — Thu, 10 May 2012 15:26:09 +0000

Cyber security is a big and growing problem. CISPA, the Cyber Intelligence Sharing and Protection Act, would allow private corporations to monitor anyone’s email and online activities and, acting in good faith, share this information with the government. While removing some barriers to sharing cyber-attack information certainly will help to address some serious problems affecting our country, CISPA also could mean a radically different online world from the open Internet we grew up with. Here's why professional communicators should care if CISPA is enacted.

Friday Five: Advertising Faces Challenges in a Digital and Social Age

Nicole Castro — Fri, 04 May 2012 19:22:52 +0000

The advertising industry has been and continues to be an industry in the midst of radical transformation. Traditional mass media advertising is augmented by nontraditional approaches, such as product placement, viral marketing, direct marketing and virtual community marketing on the Web. Given these dynamic changes and the increased reliance on social and digital media, practitioners [...]

Friday Five: Key Learnings in a Social Landscape

Nicole Castro — Fri, 27 Apr 2012 19:21:22 +0000

We hear a lot about the diverse use of social media in the public relations world, but how are other industries leveraging the power of social media? Companies in the health care and sport industries are beginning to understand that their richest source of insight, ideas, data and information is within their business-to-consumer (B2C) engagement [...]

No Grand Slam for Miami Marlins’ PR Practices

RFiske — Mon, 23 Apr 2012 04:01:55 +0000

When Ozzie Guillén, manager of the rebranded Miami Marlins, inserted the proverbial foot-in-mouth during an interview with TIME magazine, where he stated, “I love Fidel Castro,” I immediately began to question the Marlins’ management strategy. I thought, “Clearly this guy has no understanding of local politics. Clearly he has no understanding of what so many [...]

Friday Five: Offer Meaningful Content and Leave Your Audience Wanting More

Nicole Castro — Fri, 20 Apr 2012 18:41:00 +0000

When you water down your content to try to appeal to a mass audience, you are doing a disservice to your pitch, your messaging and your potential reach by way of earned media. You are trying to appeal to everyone and, in the end, you reach no one. Today’s public relations professional has become somewhat [...]

A CEO’s Most Powerful Tool is Communications

BHoward — Wed, 18 Apr 2012 04:01:20 +0000

Editor’s note: The following is a guest post by Billee Howard, managing director of the brand innovation group and creative development officer at Allison + Partners. Howard has more than 15 years’ experience in brand development, strategic media relations, CEO brand building, corporate positioning, business-to-business strategy development and economic and investment promotion. With experience emerging [...]

Infographic: Measuring PR Pros’ Engagement with Wikipedia

PRSA Staff — Tue, 17 Apr 2012 13:59:56 +0000

Sixty percent of Wikipedia articles about companies contain factual errors. That surprising number, and more, can be found in the infographic below, which is based on a research study of the relationship between public relations professionals and Wikipedia. The study is published in the Public Relations Society of America’s (PRSA) scholarly publication, Public Relations Journal. [...]

Friday Five: Keeping PR Pros Sharp — Tips and Tools of the Trade

Nicole Castro — Fri, 13 Apr 2012 17:06:24 +0000

As public relations professionals delve into the reality that the media landscape they once knew very well is evolving due to increased digital and social media components, identifying opportunities to fine-tune skills you already have and building on those skills with professional development and key learnings has become the way of the future. This week’s [...]

What the USC Annenberg GAP Study Tells Us About Public Relations’ Success

PRSA Staff — Thu, 12 Apr 2012 04:01:44 +0000

Editor’s note: The following is a guest post by Burghardt Tenderich, Ph.D., associate professor and associate director of the Strategic Communication and Public Relations Center at the USC Annenberg School for Communication and Journalism. Burghardt manages the development of the biennial Generally Accepted Best Practices for Public Relations study, which assesses the scope of the [...]