PRSAY – What Do You Have to Say?

Big Data and Policy Options– Food for Marketers’ Thought

Kathy Stershic — Wed, 22 May 2013 14:16:26 +0000

“Big Data” seems to be in every other headline. While the term might be relatively new for most of us, the concept and the capability are extensions of the digital evolution of the past decade. Increasingly referred to as “web 3.0,” in hindsight it’s easy to see where we’ve been heading with the preponderance of [...]

Friday Five: Engagement Is a Winning Tool When Used Properly

Nicole Castro — Fri, 17 May 2013 20:51:54 +0000

The branding evolution encourages communicators to lean heavily on engagement tactics that lead a company to develop a strong relationship with its audience. For some companies, that engagement must start internally with employees to allow it to build up and pour out to consumers, while other companies are putting more focus on their outward facing [...]

Cost Controls, Market Performance Help PRSA Best 2012 Financial Goals

blewis — Tue, 14 May 2013 14:19:51 +0000

PRSA’s independent auditor, PKF, recently completed its review of PRSA’s 2012 financial statements and issued a highly desirable “unqualified opinion” on the Society’s finances. This means that, in PFK’s opinion, the financial statements “present fairly, in all material respects, the financial position of [the organization],” and are prepared “in accordance with accounting principles generally accepted [...]

Friday Five: Ad Placements Act as Good Indicator of Strength in Audience Connection

Nicole Castro — Fri, 10 May 2013 21:01:53 +0000

When brands take the time to get to know their consumer they often find it easier to conjure up wonderful, impactful ads. However, there are some brands that like doing business without research regardless of the consumer and changing demographics. As globalization changes the look of business and how we communicate, brands need to realize [...]

The Future Starts Today

Kirk Hazlett — Tue, 07 May 2013 15:54:36 +0000

This is the exact time of the academic year when it really hits me…the future of the public relations profession truly is in good hands. No, it’s not “exam fatigue”…exams at Curry College don’t start until next week. Nor have I (as many students in my early-ish morning classes suspect is all-too-often the case) over-caffeinated. [...]

Friday Five: Reshaping PR for the 21st Century

Nicole Castro — Fri, 03 May 2013 20:28:57 +0000

As a public relations professional, it can be challenging to explain to others what our job entails. While the core of our PR activities basically remains the same, the expanding role of a PR pro requires new skills to navigate the changing landscape that technology and social media have created. Not only are PR professionals [...]

Terror, communication and a wiser world: After Boston, three reasons society’s response to terror has changed

Dan Tisch — Thu, 02 May 2013 15:27:05 +0000

Recent international media stories have focused on the resurgence of terror in North America – notably the Boston Marathon bombing and, in my country, the pre-emptive discovery of an Al-Qaeda plot to attack a train route between Canada and the United States. Terror can be unifying in its midst, yet polarizing in its aftermath – [...]

Friday Five: Multiple Industries Learn the Social Media Bob and Weave

Nicole Castro — Fri, 26 Apr 2013 17:00:51 +0000

During a crisis the situation at hand can spin out of control and it can happen in the blink of an eye. As public relations professionals we understand that we have to have a well thought out plan in place if our organization or client is involved in a media firestorm. What happens, however, to [...]

All the Public Companies: Put a #Hashtag on It

mnall — Tue, 23 Apr 2013 17:15:20 +0000

Digitally savvy corporations can finally stop worrying that their last Tweet or Facebook post might have inadvertently disclosed material information to investors. The Securities and Exchange Commission recently issued a new “Guidance Update” that provides welcome direction on when and how social media may be used by publicly traded companies while remaining in compliance with [...]

Times of Tragedy Bring Times of Community

Kirk Hazlett — Thu, 18 Apr 2013 13:56:58 +0000

The horrific event that shattered the global gathering of Boston Marathon participants and spectators brought into clear focus for me the vital importance of the meaning “together.” As I monitored both social media conversations and traditional media coverage, one fact became abundantly clear: no matter who you are, where you are from, or in whom [...]