Why the most overlooked driver of executive presence has nothing to do with messaging frameworks

Summary: Executive presence isn’t just a communication skill learned through media training — it’s rooted in biology. The cognitive abilities that make someone compelling on camera (memory, verbal fluency, emotional intelligence, and stress regulation) depend on overall brain and nervous system health. Research increasingly shows that wellbeing, including the quality of our intimate connections, supports these cognitive functions. When the body and mind are regulated and connected, presence becomes natural rather than performative.

Here’s what media training can’t teach you. You can perfect your talking points. You can master the three-second pause before the tough question. You can learn to stop saying ‘um.’ But if your brain isn’t fully present and functioning when the camera light turns red — none of it matters.

The executives who command a room — whether on stage, on a Zoom call, or in a live studio media interview — aren’t just well-prepped, they’re cognitively alive.

Their memory retrieval is fast.

Their verbal fluency is fluid.

Their ability to read a room and pivot in real-time is fluid and vibrant.

Their relaxation is palpable.

Their resilience is constant.

Their ability to act and recenter is instantaneous.

What’s most important is that their presence isn’t a technique but biology.

So here’s the secret nobody in the green room is talking about: your cognitive performance is your media presence.

And your cognitive performance — the science is increasingly clear on this — is intimately connected to the quality of your overall wellbeing.

Including, yes, your sex life.

Stay with me.

The executives who command a room aren’t just well-prepped, they’re cognitively alive. Their memory retrieval is fast. Their verbal fluency is fluid. Their ability to read a room + pivot in real time is vibrant.
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What Media Training Is Actually Measuring

Think about what it takes to respond well on camera or in a high-stakes media interview. You need:

• Memory recall under pressure — pulling the right story or stat at precisely the right moment
• Verbal fluency — the ability to think and speak simultaneously, without losing your thread
• Decision-making speed — knowing in half a second whether to answer, bridge, or reframe
• Stress regulation — keeping the cortisol spike from derailing your body and telegraphing across your face
• Emotional intelligence — reading your interviewer, your audience, and the energy in the room

Rather than “soft skills” each of these is an executive function — a cognitive process housed primarily in the prefrontal cortex, and one that is highly sensitive to your overall physical and emotional state.

Media training develops presence and technique. But technique without cognitive capacity is a beautifully written score performed by a sleep-deprived musician primed to make mistakes.

The hidden lever — the one that amplifies everything else you’re working on — is your brain health.

The Science That Changes the Conversation For Presentations, Panels, Podcasts and Media Interviews

Recent neuroscience proves something that holistic medicine has understood for centuries: your cognitive health and your sexual and intimate wellbeing are not separate systems.

They are deeply, biologically interwoven.

A 2023 study published in The Gerontologist tracked 1,683 adults between ages 62 and 90. The findings were unambiguous: higher sexual satisfaction and emotional intimacy were directly associated with stronger cognitive performance — specifically in memory, verbal fluency, and decision-making.

These are the exact same cognitive functions that separate a mediocre media appearance from a masterful one.

And critically, the variable wasn’t frequency but quality. The depth of connection. The felt sense of safety and emotional attunement. The presence.

If this is true for people in their seventies and eighties, the implication for high-functioning executives in their prime is hard to ignore.

Here’s why the connection exists. Healthy intimacy is not just a pleasant by-product of a good life. It’s a biological readout — a reflection of multiple systems working in sync:

• Vascular health — the same circulation that keeps your brain oxygenated and fully functioning
• Hormonal balance — testosterone, oxytocin, and estrogen all play roles in cognitive function and emotional regulation
• Stress regulation — the capacity of your nervous system to return to baseline after threat
• Emotional connection — the social circuitry of the brain, which directly shapes memory consolidation and empathy
• Executive function — the prefrontal cortex capacity that drives planning, focus, and communication

When those systems are thriving, intimacy naturally follows. And — here’s the feedback loop — when intimacy thrives, the brain benefits. This isn’t opinion. This is data.

What Ancient Wisdom Already Knew About Executive Presence

The Āyurvedic tradition — one of the world’s oldest medical systems — has long classified sexual wellbeing as a vital sign. This is not a luxury or superfluous indulgence. It’s a critical diagnostic indicator of the health of your entire internal ecosystem.

In this framework, a decline in sexual vitality isn’t “just aging” or “just stress,” but feedback. Instead, it’s the body’s way of flagging that something upstream needs attention — whether that’s sleep, nutrition, nervous system dysregulation, or emotional disconnection.

Modern neuroscience is finally catching up.

We now know that a fulfilling intimate life supports brain function through multiple pathways: it regulates mood, improves sleep architecture, enhances memory consolidation, and deepens the human connection that is fundamental to cognitive longevity.

So yes — do the media training.

Refine the message architecture.

Practice the camera presence.

But understand that all of that work sits on top of a solid biological foundation.

And if the foundation is unstable, technique and rehearsal can only carry you so far.

Do the media training. Refine the message architecture. Practice the camera presence. But understand that all of that work sits on top of a solid biological foundation. If the foundation is unstable, technique and rehearsal can only…
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Why CEOs Specifically Can’t Afford to Ignore This

The pressure on a CEO in a media context is unique. You are not just communicating information — you are embodying your organization’s credibility.

Investors, journalists, employees, partners and the public are analyzing signals beyond your words.

They are literally reading your nervous system.

Are you present?

Are you regulated?

Do you have the cognitive fluency to handle an unexpected question without losing your thread?

Is there depth behind your eyes or is someone clearly running on superficial theatrics?

At the highest level, audiences read far beyond your words — and they do it unconsciously. The amygdala processes emotional incongruence in milliseconds, long before the conscious mind registers a reaction, which means if your biology is dysregulated, it will show up on camera regardless of how perfectly you’ve rehearsed your key messages.

The executives who are genuinely magnetic in a media environment are, more often than not, people who have invested in their whole-person health.

Their brains are well-rested, well-nourished, and emotionally connected.

Their nervous systems can absorb pressure without catastrophizing. Their capacity for empathy — which is, at its root, a cognitive function — is intact and active.

The Practical Takeaway: Presence Rituals for the Executive Brain and Executive Presence

The good news is that building the cognitive foundation for exceptional media presence doesn’t require a dramatic life overhaul.

It starts with small, consistent practices that nourish the systems we’ve been discussing — many of which work precisely because they cultivate the same intimacy and connection that the research links to cognitive sharpness.

Unlike performance hacks, these are presence practices — and presence is the one thing that no media trainer can give you. It has to come from the inside.

Six Practical Presence Rituals That Compound Over Time

1. The Two-Minute Body Scan (Connecting with Yourself First)

Before you can be genuinely present with another person — or with a camera — you have to be present with yourself.

Neuroscience has a word for this capacity: interoception — the brain’s ability to sense and interpret signals from inside the body.

Research from the Max Planck Institute shows that people with stronger interoceptive awareness have greater emotional regulation, more accurate self-assessment, and deeper empathy — all of which are foundational to genuine executive presence.

The practice is simple: before any significant conversation, interview, or appearance, take two minutes to sit quietly and scan inward.

Start at the top of your head and move slowly down all the way to your toes, noticing — without judging — whatever sensations are present, relaxed, tense or anything else, without judgement. You might experience tension in the jaw. Heaviness in the chest. Ease in the shoulders.

You’re not trying to fix anything. You’re simply making contact with yourself. That act of turning inward, done consistently, builds the neural circuitry that makes you available — truly available — to the people in front of you, in private and in public.

2. Intentional Eye Contact

Sit face-to-face with your partner or a trusted person and hold uninterrupted eye contact for sixty seconds.

It may feel awkward at first but this simple practice increases oxytocin, grows trust, and deepens the very emotional attunement that makes you magnetic on camera.

Consistent eye contact is also the single most powerful non-verbal signal in a media interview. When you connect deeply with the host, the audience, whether virtual or live, feels it. Practice it off-camera so it’s natural when it counts.

3. Slow Breathwork — Before You Walk Into any “Room”

Two to five minutes of slow, intentional breathing — inhale for four counts, hold for four, exhale for six — does something measurable: it brings your heart rhythm into coherence and regulates your nervous system before you ever shake a hand or sit across from anyone on a panel, in front of a camera or in private on Zoom.

And here’s what makes it relevant beyond your own biology — research from the HeartMath Institute shows that when one person enters a conversation in a state of cardiac coherence, it has a measurable influence on the heart rhythms of the people around them. In other words it actually synchronizes heart rhythms between people and resets the nervous system.

Which means the calm, regulated state you cultivate alone in the green room, backstage or before a meeting, doesn’t stay with you — it extends to the host, the journalist, the audience. A regulated nervous system absorbs pressure and, almost invisibly, invites others into that same state.

For CEOs heading into a high-stakes media appearance, this is a far more effective pre-presentation ritual than one more run-through of your talking points.

4. Physical Connection Without Agenda

Gentle touch — a foot rub, a long embrace, a hand on the shoulder — is grounding and soothing which activates the parasympathetic nervous system and releases the good feeling neurotransmitters like dopamine and serotonin.

If you’ve ever had a doctor’s reassuring touch on your arm before a medical examination, you’ve experienced the beginning of healing before any diagnosis or prescription.

Do this without an agenda. The only thing required is your presence. Research consistently shows that physical touch reduces cortisol, improves mood stability, and strengthens emotional resilience — three things that directly translate to better in-person and on-camera composure.

5. The End-of-Day Debrief

Create a brief, consistent evening ritual with your partner, child or a trusted confidant. You can start with two questions: “What brought you joy today?” and “Where did you feel off-kilter?”

You might think that this is akin to therapy — however, the broader view is that it’s actually a form of executive empathy training.

The capacity to reflect, to articulate inner states, and to listen with genuine curiosity creates a safe space for expression and strengthens the same circuitry that makes a CEO compelling in a long-form interview or a hostile press conference. Emotional vocabulary and the ability to listen wholeheartedly is cognitive horsepower.

6. Expressed Appreciation — With the People Who Matter

Most executives are well-practiced at receiving compliments. Far fewer make a habit of giving them — genuinely, specifically, and in the moment. The Algoe & Way (2014) study from the University of North Carolina found that verbal expressions of gratitude between 77 monogamous heterosexual couples directly trigger oxytocin release, deepen feelings of safety, and strengthen social bonds.

You don’t need to have any particular preference or be in a couple to feel the positive benefits of this practice.

Before a TV or podcast interview, tell the host one specific thing you admire about their work. Before a print interview, panel or press conversation, acknowledge something the moderator has said or the journalist has written that genuinely moved you.

With your team, colleagues, co-workers, friends and loved ones, make it a daily habit. When done sincerely and honestly, it becomes a neurological act of deep connection instead of vapid flattery.

And connection, as we’ve seen throughout this piece, is exactly what makes your brain your best friend in developing and expanding your executive and media presence.

The Bottom Line

The most sophisticated media training in the world is working on the branches. This is about strengthening and bolstering the root system.

The most sophisticated media training in the world is working on the branches. The executives who show up most powerfully in public are the ones with genuine presence, not just polished technique — have invested in the full…
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The executives who show up most powerfully in public — the ones with genuine presence, not just polished technique — have invested in the full ecosystem of their health.

Their brains are clear and responsive because their lives support clarity. Their intimacy is vibrant because their whole system is alive. And all these systems nourish each other.

Eat well. Move. Get plenty of sleep. Do the breathwork consistently.

But don’t overlook the quality of your intimate connections — with yourself, and with others. Engage deeply in all your relationships. That’s not a personal matter separate from your professional proficiency. According to the latest neuroscience, it has a profound effect on both your personal and professional presence.

Check out our PR and Media Training Workshop to Jumpstart your Publicity

I suppose I shouldn’t have been, but I was shocked and saddened to hear about the kind of comments that Aimee Lou Wood, the shining star of The White Lotus and Sex Education received criticizing her buck teeth and lack of Botox. [The Hollywood Reporter]

I’m saddened to live in a world where we can’t love and accept each other as we are in all our glorious quirkiness, messiness and beauty.

I’m saddened to live in the world where going viral is more important than working toward mastery.

I’m saddened to live in a world where threatening to rape, kill, or harm someone online is considered free speech.

I’m saddened to live in a world where people steal each other‘s words, music, or art, instead of creating their own.

I’m saddened to live in a world where not everyone is afforded a living wage, a home and enough food.

I’m saddened to live in a world where more kids dream of being influencers than astronauts.

I’m saddened to live in a world where we can’t appreciate different cultures, genders and races without being labeled misappropriation.

I’m saddened to live in a world where incels, trolls, and tyrants are allowed to thrive in anonymity behind the protected walls of social media, free to attack anyone whose thoughts, ideas or views they disagree with.

I’m saddened to live in a world where being a popular brand is more important than being a good person.

I’m saddened to live in a world where one mishap, misstep, or mistake is cause for being canceled.

I’m saddened to live in a world where people feel entitled to criticize and comment on women’s faces and bodies with their righteous judgment.

I’m saddened to live in a world where 10-year-old’s dream of success is simply to be rich.

I’m saddened to live in a world where we can no longer have civilized, intelligent conversations about our political differences —where respect, understanding and open-mindedness have been lost.

I’m saddened to live in a world where likes online matter more than love in person.

I’m saddened to live in a world where screen time has replaced reading, playing, and imagining.

I’m saddened to live in a world where women feel pressured to hide or tone down their powerfulness so others don’t feel small.

I’m saddened to live in a world where mediocrity passes as greatness and fame equals success.

I’m saddened to live in a world where the majority of comments on an amazing actress is about her buck teeth and lack of Botox instead of her talent, insight and uniqueness.

I’m saddened to live in a world where I have to hesitate to post this given fear of backlash, meanness and threats.

What are you saddened about?

What makes you glad?

Check out our PR and Media Training Workshop to Jumpstart your Publicity

Facing Social Media Backlash with Confidence

When I was speaking on the topic of executive presence to The Wie Suite members last week the question about how to handle social media backlash came up as one of the biggest things that hold women back from being more visible.

It’s a growing concern for women everywhere who are or want to be more visible.

There is a huge fear of backlash that is silencing our voices.

We need to be heard.

We need to be able to safely express our thoughts, opinions, views without the looming threat to our bodies or our business.

I’ve had a number of prominent, high profile women thought leader clients who ask me if it’s worth it.

They want to quit.

Because it’s hard and scary.

I tell them they can’t.

We need their voices, their stories, their perspectives.

And I know they fear not only for themselves but their families and their livelihoods.

I didn’t expect to write such a long piece on this, but I think it’s such an important topic I wanted to give it considered coverage.

I hope it helps.

I hope it keeps your voices alive, strong and sturdy.

We need to hear from you. I support you. Millions more of us do too.

NOTE: I’ve given a couple of examples for each scenario. This is by no means the only way to stop or start a conversation.

There is an infinite way to respond while keeping your integrity and spirit in tact.

I’d love to hear how you’ve done it. 

1. BEFORE SOCIAL MEDIA BACKLASH HAPPENS: Setting Yourself Up for Strength

FACT: An Australian study found that one in three women surveyed experienced online abuse in a work context. Rates of abuse were even higher for women with a public online or media profile, women with disabilities, those who identify as LGBTIQ+, and younger women.

The best way to handle backlash is to prepare before it ever happens.

Decide Your Boundaries Upfront

• What topics will you speak on with confidence?
• What will you ignore or refuse to engage in?
• Where is your line between personal and public life?

Strategy: Write down your personal “Social Media Manifesto”—what you stand for, what you won’t tolerate, and how you’ll handle challenges.

Audit Your Online Presence

• Check old posts for anything that could be misinterpreted.
• Clarify your bio—make it aligned with your values to set expectations.
• Strengthen privacy settings where necessary.

Create Your “Crisis Playbook”

• Know which legal or security steps to take if threats escalate.
• Prepare pre-written responses for common criticisms (e.g., “I appreciate different perspectives, and here’s why I stand by this.”).
• Have trusted allies (friends, colleagues) at the ready who can back you up when needed.

Mindset Shift: Backlash doesn’t mean you’re wrong—it means you’re visible. It means you’re stirring things up. Shifting the old to the new. Prepare like a leader, not a victim.

2. HOW TO AVOID BACKLASH (OR AT LEAST MINIMIZE IT)

FACT: The Women’s Media Center’s 2015 report indicated that 25% of women aged 18-24 have been sexually harassed online.

You can’t totally prevent criticism, but you can reduce unnecessary controversy while still standing strong.

Use Strategic Framing

Instead of saying: “This is the only right way or the only path forward,” which invites attack.
Say: “This is what I’ve learned based on experience, and it’s been powerful for me.” Note that this is your point of view vs. a position you’re pushing on others.

Tip: Position posts as a personal perspective, not an absolute truth.

Don’t Post When You’re Emotional

• If something angers or upsets you, pause before posting.
• Ask yourself: “Would I stand by this in five years?”
• If in doubt, draft first and review later.

Anticipate and Defuse Controversy

• If your post might trigger backlash, acknowledge opposing views upfront. Name the White Elephant in the room:
  • “I know this might not resonate with everyone, and may even create controversy and that’s okay.”
• Use questions instead of statements to invite discussion instead of attack:
  • “Have you ever experienced this too?” (Instead of “People who don’t get this are wrong/close minded/intellectually lacking.”)

Mindset Shift: Strong women don’t avoid criticism—they navigate it with wisdom and grace.

3.  WHEN YOU’RE CHALLENGED: How to Respond with Strength, Not Fear

FACT: A 2016 survey by the Inter-Parliamentary Union (IPU) of 55 women parliamentarians from 39 countries revealed that 81.8% were subjected to psychological violence, with 45% receiving threats of rape, beatings, death, or abduction. Additionally, 41.8% reported facing extremely humiliating or sexually charged images spread through social media.

When criticism or challenges come, your reaction determines whether it escalates or fades.

When criticism or challenges come, your reaction determines whether it escalates or fades. Learn how to navigate any negativity online with these phrases.
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Pause Before Reacting

• Don’t respond instantly—take time to assess whether the comment is worth engaging.
• Ask: “Is this a valid critique, a misunderstanding, or just trolling?”

Use the Three-Tier Response Strategy

Level 1: Genuine Questioning (Engage if it’s a misunderstanding)

• “I see your point—here’s what I meant.”
• “That’s an interesting perspective. Here’s another way to look at it.”

Level 2: Firm Boundaries (If someone is attacking personally)

• “I welcome respectful discussion, and I don’t engage in personal attacks.”
• “If you’re here to have a conversation, I’m open to that.”

Level 3: No Engagement (For trolls & bad-faith actors)

• Ignore, mute, block, report.
• Your energy is too valuable for online battles.

Don’t Get Stuck Defending Yourself

• If criticism isn’t valid, don’t over-explain—move forward confidently.
• Keep control of your message, not their reaction.

Mindset Shift: You don’t owe every critic your time. Leadership means knowing when to engage, when to ignore, not give it any energy, and when to walk away.

4.  WHEN IT GETS SERIOUS: Threats, Harassment, or “Cancel Culture”

FACT: A study analyzing the 2020 U.S. congressional races found that female candidates were significantly more likely to receive online abuse than their male counterparts. Specifically, female Democrats running for office received ten times more abusive comments on Facebook than male Democratic candidates.

If social media backlash escalates beyond criticism, take decisive action.

If Threatened:

• Document everything (screenshots, emails, usernames).
• Report to the platform, and if necessary, to law enforcement.
• Alert trusted allies instantly to support and amplify your positive message.

If Facing Mass Backlash:

• Stay off social media for a cooling period (don’t fuel the fire).
• Release a calm, values-based statement if needed:
  • “I stand by my beliefs and the impact of my work. I welcome constructive discussion and will not engage in hostility or aggression.”
• Let your supporters do the talking—you don’t have to defend yourself against every critic.
  
  

If You’re “Canceled” or Losing Opportunities:

• Own any genuine mistakes with honesty (but don’t over-apologize for things you believe in).
• Rebuild with your true audience—criticism fades, but your core message remains.
• Remember: Many leaders who’ve been “canceled” come back stronger when they stay authentic and strategic.

Mindset Shift: The world remembers resilience, not submission. Stay grounded in your truth.

5. FINAL TAKEAWAYS: How to Keep Using Your Voice Fearlessly

FACT: A global study found that 58% of girls and young women have experienced some form of online harassment.

Preparation is power—know your values, have responses ready, and expect challenges.
Not all backlash needs a response—choose your clashes wisely.
Trolls don’t deserve your energy—focus on impact, not negativity.
Social media moves fast—today’s outrage is tomorrow’s forgotten post.
Your voice matters too much to be silenced.

Your Mission: Speak your truth boldly, handle challenges gracefully, and remember: True leaders rise above the noise.

How to Handle Social Media Backlash Like a Pro

1. Pre-Written Response Templates for Common Types of Backlash

Having responses ready keeps you calm, in control, and confident when criticism comes.

If It’s a Misunderstanding (Engage & Clarify)

Criticism: “You’re wrong. This isn’t how things work at all.”
Response: “I see where you’re coming from. My perspective comes from [experience/research], and I respect different viewpoints. Here’s why I stand by this…”

Criticism: “Are you saying everyone should think like you?”
Response: “Not at all! I’m sharing what’s been true for me and others I’ve worked with or heard from. Have you experienced it differently?”

Why This Works: Keeps the discussion open and disarms aggressive energy.

“I’m sharing what’s been true for me + others I’ve worked with or heard from.” Use this and other phrases when attacked online or during a media appearance.
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If It’s an Attack on Your Character (Set a Boundary, Then Move On)

Criticism: “You’re just doing this for attention.”
Response: “I share my experiences to help others. If my content isn’t for you, that’s fine. I invite you to move on.”

Criticism: “You have no idea what you’re talking about.”
Response: “I welcome respectful discussion, if that’s something you’re open to that we can continue this conversation. Otherwise, further comments on this topic are closed.”

Why This Works: You set a firm boundary while refusing to get pulled into a tiff.

If It’s Trolling or Harassment (No Engagement, Just Action)

Criticism: “You’re an idiot. Shut up.”
Response: [No response. Instead: Mute, Block, Report.]

Criticism: “You should be [threatening remark].”
Response: Document → Report to platform → Alert legal or security if necessary.

Why This Works: Trolls want your reaction—don’t give it to them. Don’t give them any energy at all. Especially your mind-share.

If You Genuinely Made a Mistake (Own It Without Over-Apologizing)

Criticism: “You said something problematic, and people are upset.”
Response:

• “I’ve listened and reflected. I see how my words may have come across differently than intended. I appreciate the feedback and will be more mindful moving forward.”
• “I made a mistake, and I take responsibility. Here’s how I’m learning from it…”

Why This Works: You acknowledge the issue without letting people drag you down.

2. Real-World Examples of Women Handling Backlash Well

1.  Brené Brown – When People Attacked Her for Being “Too Soft”

What Happened: People accused Brené Brown of promoting weakness because she champions vulnerability.
How She Handled It: Instead of defending herself aggressively, she stood firm in her research and said:
“Vulnerability isn’t weakness. It’s our greatest measure of courage.”
Lesson: When criticized, don’t shrink—double down on your message.

2. Taylor Swift – When She Was Called “Fake” and “Calculated”

What Happened: Taylor Swift faced backlash for not speaking on political issues.
How She Handled It: She strategically chose when and how to use her voice, speaking out only when she was fully prepared.
Lesson: You don’t have to respond immediately—sometimes waiting until the right moment is the best move.

3.Serena Williams – When She Was Labeled “Too Aggressive”

What Happened: Serena was criticized for her passion and outspokenness on the tennis court.
How She Handled It: She refused to shrink herself and said:
“If they want to call me ‘aggressive,’ I’ll own it. But I’ll also call it ‘powerful.’”
Lesson: Reframe criticism into confidence. You can even take criticism further by considering it a compliment and claiming it as such.

3. Advanced Strategies for Handling Social Media Attacks

Power Move #1: “The Amplify & Redirect” Strategy

How It Works: If someone attacks you, don’t engage on the defensive—use the moment to reinforce your message.
Example:
Critic: “Your ideas are ridiculous. No one thinks this way.”
Response: “Actually, thousands of people do. Let’s talk about why this is resonating with so many.” Have statistics and research at the ready to prove your point.

Why It Works: You control the conversation, backed by data, instead of reacting to negativity.

Power Move #2: “The Pin & Dismiss” Technique

How It Works: If you get unfair criticism, pin it to the top of your post with a confident response.
Example:
Critic: “You don’t belong in this conversation.”
Pinned Response: “This is exactly why we need more voices. Thanks for proving the point!”

Why It Works: It turns negativity into engagement while keeping you in control.

Power Move #3: “The Silence Speaks Louder” Tactic

How It Works: Sometimes, no response is the best response.
Example: If someone is clearly baiting you, simply let them scream into the void.
Why It Works: Silence keeps you in power—while they waste their energy you conserve yours.

4. Final Takeaways: How to Manage Fear and Intimidation Online

Prepare Before It Happens – Have your crisis response plan ready.
Avoid Engagement Traps – Trolls want you angry. Don’t give them what they want.
Own Your Message – Confident women always face backlash. Stand firm.
Don’t Let Anyone Silence You – The world needs your voice.

Your Mission: The more you show up with dignity and grace, the less power fear and intimidation has over you.

How to Handle Social Media Backlash in High-Stakes Situations

Scenario 1: Taking a Political Stance

Scenario 2: Posting Something Controversial

Scenario 3: Promoting Your Business or Brand

Scenario 4: Navigating Harassment, Doxxing, or Threats

1. Taking a Political Stance – Handling Backlash with Confidence

FACT: A 2024 study found that Instagram failed to act on 93% of abusive comments directed at female politicians, including Vice President Kamala Harris.

Before Posting: Be Strategic

Clarify Your Why – Are you posting to inform, inspire action, or take a stand?
Anticipate the Pushback – Which groups may disagree? What’s their counterargument?
Decide Your Boundaries – Will you debate? Ignore negativity? Block aggressive users?

Smart Ways to Post a Political Opinion Without Attracting Maximum Hate

Instead of: “Anyone who disagrees with this is the problem.”
Try: “This is an issue that matters deeply to me. I know perspectives differ, and here’s why I stand by this.”

State your opinion without getting backlash with this phrase, “I see where you’re coming from, + I appreciate the conversation. Here’s another way to look at it…”
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Instead of: “We MUST all support [cause] or we’re doomed.”
Try: “Many people are concerned with and discussing [cause]. Here’s why I personally support it.”

How to Respond to Political Backlash

For Thoughtful Debate:

• “I see where you’re coming from, and I appreciate the conversation. Here’s another way to look at it…”

For Misinformation/Bad-Faith Arguments:

• “That’s not accurate. Here’s a fact-checked resource.” (Then drop the link.)

For Straight-Up Hate:

• Ignore, Mute, Block. Trolls don’t deserve your energy.

Pro Tip: If someone twists your words, quote-tweet or screenshot their comment and clarify:

• “This misrepresents what I said. Here’s my actual position…”

If It Goes Viral for the Wrong Reasons:

• Don’t panic-post or delete unless necessary.
• If you need to clarify, post:
  • “There’s been a lot of conversation around this post. Here’s what I meant, and I stand by it.”

Why This Works: You own your stance without getting pulled into unnecessary conflicts.

2. Posting Something Controversial – Staying in Control

FACT: Female politicians, such as Kamala Harris and Alexandria Ocasio-Cortez, have been subjected to severe online abuse, including sexist and racist attacks.

Before Posting: Check for Unnecessary Triggers

Would a different phrasing make it more effective?
Does it align with my brand, values, and long-term goals?

When the Backlash Begins: Stay Grounded

If It’s a Legitimate Concern:

• “I hear you. Here’s what I meant, and I appreciate the dialogue.”

If It’s Personal Attacks:

• “I’m here for thoughtful discussion, not personal insults.”
• [No response, just mute/block.]

If It’s a Misinterpretation:

• “To clarify: I’m not saying [X]. I’m saying [Y].”

If You Want to Own the Controversy:

• “This sparked an important conversation. Let’s keep talking.”

Pro Tip: If you made an unintentional misstep, post:

• “I’ve reflected on this feedback. I see how it came across, and I’ll be more mindful moving forward.”

Why This Works: You stay in control without getting defensive.

3. Promoting Your Business or Brand – Dealing with Negativity

FACT: 20% of women entrepreneurs in Europe have experienced online harassment, primarily on social media platforms.

Before Posting: Expect That Not Everyone Will Like You

Have Core Supporters – If haters come, make sure your community outnumbers them.
Know Your Brand Voice – Will you snap back? Stay neutral? Use humor?

When Critics Attack Your Business or Expertise

If Someone Says, “This Is Overpriced” or “You’re a Scam”:

• “Our pricing reflects [value]. Here’s what our customers say they love about it…”
• “If it’s not for you, that’s okay! We focus on serving those who find value in it.”

If Someone Accuses You of Lying or Misleading:

• “We stand behind our work 100%. Here’s a real testimonial that speaks to our results.”

If You’re Being Unfairly Dragged:

• Let your happy customers do the talking.
• Drop screenshots of real results and testimonials.

Pro Tip: If you want to turn a critic into a fan, engage calmly:

• “I get where you’re coming from. What would make this valuable/of benefit for you?”

Why This Works: You shift the conversation back to value and expertise.

4. Navigating Harassment, Doxxing, or Threats – Your Safety Comes First

FACT: Women with public online profiles, including those in media and business, are particularly exposed to cyberviolence, facing behaviors such as harassment, doxing, and trolling.

If You’re Receiving Threats:

Immediately document everything – Screenshots, usernames, timestamps.
Report to the platform – Twitter, Instagram, Facebook, etc.
If serious, file a police report – Especially for doxxing or physical threats.
Alert trusted friends and colleagues – So they can help de-escalate.

How to Shut Down Harassment

For Sexist, Racist, or Hate-Filled Comments:

• Report. Block. Move On.

Sometimes when you are harassed online for your social posts you just have to Report. Block. + Move On.
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For “Dogpiling” (Mass Attacks on Your Post):

• Switch to private mode for 24-48 hours.
• Have a pinned post clarifying your stance.

For Fake Accounts Spreading Lies:

• Publicly state: “This account is spreading false info. Please report.”

Pro Tip: Never reveal personal info while responding to threats—keep responses public and professional.

Why This Works: Harassers want fear. Don’t give it to them.

Final Takeaways: How to Stay Bold & Unshaken

Preparation = Power – Know what you stand for before posting.
Control the Narrative – Don’t let critics define your message.
You Don’t Have to Engage – Sometimes, silence is power (and the greatest protection).
Protect Your Mental Health – Log off when needed.
Your Voice Matters. Never let fear stop you from speaking your truth.

Your New Mindset:
“I welcome backlash as it shows me where I’m triggered, what is landing or creating friction—I expect it, prepare for it, and respond graciously to it.”

Check out our PR and Media Training Workshop to Jumpstart your Publicity

CEO and Founder Media Training To Succeed

Let’s be frank—getting featured in the media isn’t enough anymore. The media landscape is shifting. If you can’t back up your press with a compelling presence, a mesmerizing message, and strategic storytelling, that feature or appearance won’t have the hoped for result. To truly make an impact, CEOs and founders must master the art of communication, ensuring their message resonates and drives meaningful engagement—and ROI. Here’s how media training becomes the linchpin in this process:

1. PR Without Performance is Just Noise

The old-school approach to PR—spray and pray—sending out press releases in volume with the hope that some media outlet will pick it up won’t make it anymore. Personalization when connecting with editors, producers, podcasters and influencers is the ticket.

Today, PR isn’t just about visibility; it’s about conversions. While traditional PR focuses on generating awareness, the modern approach demands measurable outcomes. It’s not just about being seen; it’s about inspiring action—and sales.

PR is not just about visibility, it is about conversions. It’s about inspiring action + sales. Find out how media training can help CEOs and founders achieve dramatic successful PR outcomes.
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A glowing feature in Forbes is great, but if you stumble through interviews or fail to direct that buzz into action, it’s a wasted opportunity.

Media Training Must-Have: Learn to confidently direct interviews and media appearances toward your ultimate business goals—whether it’s driving sales, securing investors, or building brand authority. Every sound bite should serve a purpose.

2. If You Sound Like Everyone Else, You’ll Be Forgotten

Launching a brand is easy; standing out isn’t. Too many CEOs and founders blend into the background because they rely on generic talking points instead of crafting a story that sticks. The press loves a unique angle—but if you can’t articulate it in a compelling way, they’ll move on to someone who can.

Media Training Must-Have: Hone a crystal-clear, unforgettable brand message. The right soundbite can turn a short media clip into a viral moment.

3. Third-Party Validation is the Fastest Trust Builder—If You Know How to Leverage It

No one trusts brands that say, “We’re the best.” But when The Wall Street Journal, a respected influencer, or an ecstatic customer says it? Life changing. The key is not just getting those mentions but amplifying them in a way that makes them work for you.

Media Training Must-Have: Learn how to seamlessly integrate media coverage into your interviews, social media, and sales messaging—without sounding forced or self-congratulatory. A well-placed reference to your latest Inc. feature can add instant credibility, a success story about a client or customer using your product or service? Awesome. Creating a community that does good or highlighting a local hero? Golden.

4. The Fastest Way to Lose Trust? Being Unprepared

One bad interview. One awkward moment. One tone-deaf response. That’s all it takes to tank credibility. Whether it’s a mismanaged product launch, a mishandled controversy, or just a flat, uninspiring media appearance, lack of preparation can undo years of work—and take years to rebuild a reputation.

Media Training Must-Have: Master handling tough questions and worst-case scenarios, turning negative press into opportunities, and delivering a polished, true-you presence every time. Because rambling, fumbling or freezing isn’t a winning strategy. Being a great human is.

5. The Future of Customer Acquisition is AI, SEO—And CEOs and Founders Who Can Communicate

The way people discover brands is evolving. AI-powered search engines are curating product lists, niche communities (Reddit, Discord, Substack) are shaping trends, and generic ads are getting ignored. If you can’t adapt, you’ll be invisible.

Media Training Must-Have: Learn to position yourself as a thought leader in your space. When AI and audiences look for experts, you want to be the name that comes up—quoted, interviewed, and leading the conversation. The way to do that? Engage across diverse platforms. Podcast to broadcast. Print to Lives. Be found everywhere. Discuss something meaningful, shift an outdated perspective, speak to an unpopular position on an important issue, show how love wins.

If you want PR to work for you, you need to position yourself as a thought leader in your space. AI makes this much easier to do, learn how today.
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Final Takeaway for Founders and CEOs:

You can have the best PR team in the world, but if you don’t know how to command attention, tell your story, and turn media moments into momentum—you’ll miss out on real impact. Media training isn’t optional; it’s the secret success factor behind every CEO and founder who leads in their industry—and makes the world a better place.

Check out our PR and Media Training Workshop to Jumpstart your Publicity

Photo Credit: Andrada Radu

SUMMARY: Having a captivating and engaging biography on your website is crucial for attracting clients and standing out in the marketplace. Share your passion, personality, and unique perspectives that set you apart. Focus on quality over quantity, using concise and compelling statements to grab readers’ attention. Tell stories about your proudest accomplishments, showcase your impact through client testimonials, and use language that reflects your brand’s voice. Address any fear of sharing personal details by finding a balance between professionalism and authenticity in your bio. Answer reflective questions to add depth and connect with your audience. When crafting your bio, tailor it to appeal to your target clients and keep it concise yet impactful. Utilize it across various media platforms, adapting it to match the tone and themes of each outlet. Incorporate storytelling elements, highlight recent achievements, and create different versions for different contexts. Enhance your bio with multimedia elements, social proof, and regular updates to keep it current and relevant. Remember that your bio is a dynamic document that should evolve with your career. By implementing these strategies, you can create a bio that not only informs but also engages, compelling action and fostering meaningful business relationships.

8 Ways to Write a Wow Bio—And Attract Clients Now

By Nancy Juetten

If you snooze, you lose, or so the saying goes. And that is why having a snoozer for a website biography doesn’t serve you or your growing business in the least.

Don’t play safe and offer just the facts about your credentials, client list, and work experience. Go deeper and share your passion for the business, your personality, and unique perspectives that set you apart in the marketplace and make you memorable.

Often people say that they fear revealing too much personal information or sharing ideas that others would find offensive. Their fear causes them to wimp out and put us all to sleep with bland, boilerplate words that take up space without adding value.

It is far better to dazzle with a few concise, compelling, inviting statements than to overwhelm with paragraphs of “blah, blah blah” that don’t have a prayer of earning readership, attention, and action.

A large number of potential customers shop for products and services by visiting the internet first. A memorable, engaging biography can go a long way toward inviting the right telephone conversations, e-mail exchanges, and new business meetings to bring about more perfect engagements and shopping-cart clicks with the right people and products.

We can’t be all things to all people. We have to be the right things to the right people. While I appreciate the temptation to keep things bland and boring in order to appeal to the greatest number of prospects, the flaw in this reasoning is that you may end up spending way too much time courting the wrong prospects. That doesn’t serve anyone well.

When writing a biography for your website, take a moment to shake things up a bit to make a winning impression that will earn you points on the “trust, like, and respect” meter. Yes, please impress with prestigious college degrees, decades of business advisory experience, and important brand-name companies on your client list if that kind of information is important to your ideal clients. Then, share your track record of great results in a manner that makes prospects want to reach out and take your hand to journey forward together.

Tell stories about your proudest career or life accomplishments.

Demonstrate how your counsel helped clients exceed their wildest performance expectations.

Share a quote that inspires you to do your best work. Reveal something about the passion you bring to each client relationship so people will want to meet you to continue the conversation.

And don’t forget to have a little fun if that fits with your company’s brand and image.

If you feel stuck and in need of inspiration, answer these questions:

1. What was your “aha” moment when you knew that doing what you do now would be your path in life?
2. What are you committed to?
3. What are the most meaningful results you bring about or problems you solve for your clients?
4. What do clients say about what you do and what it means to them?
5. What five things would others be surprised to learn about you that are also relevant to your business?
6. If you could have a superpower, what would it be and why?
7. What is the book you’ve read that has had the biggest impact on your life and work?
8. If you could be a TV character from any of the shows you’ve watched during your lifetime, who would that be and why?

Not long ago, I went shopping for a home stager. I was struck by the fun biographical information Dennis Conner shared in his bio:

“Even as a young child, Dennis Conner was aware of his environment. He noticed that by pushing furniture and accessories around, he could affect how his space felt. This passion for three-dimensional space has been a driving force behind his career and life choices. After all these years, he’s still pushing furniture around.”

Those revealing, passionate, playful words compelled me to pick up the phone and engage his services.

What kinds of short and engaging stories can your bio tell about you and your business that will compel the right people to do business with you? Have some fun as you put pen to paper, and let your authenticity shine. Your business will be better for it.

Is your bio giving potential clients the right vibe + showing them you REALLY are?
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OUR ADDITIONS AND SUMMARY TO NANCY JUETTEN’S BRILLIANCE

Tips for a Compelling Bio:

Writing a compelling biography is crucial for attracting clients and making a lasting impression. Here are eight strategies to create a bio that wows:

1. Show Your Personality: Go beyond listing credentials. Share insights about your life and work that reflect your character and invite connections.
2. Tell Engaging Stories: Use narratives that demonstrate your accomplishments and their significance, making your bio relatable and memorable.
3. Highlight Your Impact: Focus on meaningful outcomes and include testimonials from clients that illustrate your effectiveness.
4. Use Compelling Language: Choose words that are engaging and reflective of your brand’s voice to capture and hold the reader’s attention.
5. Address Fear of Sharing: Overcome the hesitation to share personal details by crafting a bio that balances professionalism with personality.
6. Answer Reflective Questions: Use prompts about your motivations and unique experiences to generate content that adds depth to your bio like the questions provided above.
7. Focus on Your Audience: Tailor your bio to appeal to your target clients rather than trying to be everything to everyone.
8. Keep It Concise and Impactful: Prioritize quality over quantity, ensuring every word contributes to a powerful representation of your brand.

Utilizing Your Bio in Media Appearances

A well-crafted bio is not just for your website or social media profiles; it’s a versatile tool for enhancing your personal brand across various media platforms:

• TV and Radio Shows: Use a condensed version of your bio as an introduction, highlighting key achievements and areas of expertise relevant to the show’s topic.
• Podcasts: Provide hosts with a bio that captures your unique perspective and experience, giving listeners a compelling reason to engage with your content.
• Online Platforms: Adapt your bio for digital media, incorporating keywords that improve searchability and align with the platform’s audience.
• Align with Media Outlet: Tailor your bio to match the tone and themes of the media outlet, demonstrating your relevance to their audience.

Make Your Bio More Impactful

To further enhance the effectiveness of your bio, consider these additional strategies:

• Incorporate Storytelling Elements: Weave a narrative thread through your bio that connects your experiences, motivations, and achievements into a cohesive story.
• Highlight Recent Achievements: Regularly update your bio with your latest projects or accomplishments to keep it current and demonstrate ongoing success.
• Tailor for Different Audiences: Create multiple versions of your bio for various contexts:
  • A brief elevator pitch for networking events
  • An in-depth profile for industry publications
  • A focused version highlighting specific expertise for speaking engagements
• Use Multimedia Elements: For digital platforms, consider incorporating visual elements like infographics or short video introductions to complement your written bio.
• Leverage Social Proof: Integrate brief, impactful testimonials or mentions of notable clients or projects to build credibility.

Remember, your bio is a living document that should evolve with your career. Regularly revisit and refine it to ensure it accurately represents your current professional identity and aspirations. By implementing these strategies, you can create a bio that not only informs but also engages and compels action, enhancing your personal brand and fostering meaningful business relationships.

Business Bio Expert and Get Known to Get Paid Mentor Nancy Juetten shows business owners how to get seen, heard, celebrated, and COMPENSATED for their expert status. Thousands of coaches, healers, consultants, solopreneurs, speakers, infopreneurs, and aspiring and thriving authors around the world attract clients, speaking gigs, and media attention now as a direct result of lessons she shares to support their success. Luminaries including Alex Mandossian, Sandra Yancey, Christine Kloser, Vinca Heart and more call her “The Bio Queen” for good reason.  Her Bye-Bye Boring Bio book, systems and virtual and live workshops deliver royal rewards — new clients, prestigious speaking gigs, media interviews, and joint venture partnerships with thought leaders and influence builders worldwide. Nancy is carrying the flag for the Better Business Bio Revolution and invites you to join her. Start first by first downloading your copy of Heal Your Boring Business Bio to Attract Clients and Cash Now here.

Check out our PR and Media Training Workshop to Jumpstart your Publicity

Not long ago, a friend of mine found herself in the kind of situation that would make anyone’s stomach twist into knots.

My friend (an entrepreneur with a modestly popular website and blog) discovered that a woman in another country had stolen an e-course that she had created. Not just the title, or the general concept, or a few sentences here and there. The entire thing. Every lesson. Every piece. Word for word. The thief was passing the course off as her own, accepting payments for enrollment, and was claiming that all of the money was going to “charity.”

My friend was horrified. Eventually, she was able to shut down this shady operation, but it was a stressful and time-consuming process. Ultimately, she had to go directly to the customer service department of the e-commerce website that the thief was using and implore them to suspend the thief’s account, because she wasn’t responding to any of my friend’s emails.

This may seem like a “shocking” or “unusual” situation, but I’m sorry to say: it’s not.

Theft is rampant in the business world — especially in these techie times, where lifting someone else’s work (and passing it off as your own) can be as simple as clicking “copy” and “paste.”

This is the part of the blog post where you might expect me to stomp my foot down and say “Stealing is always wrong! Don’t do it, people!”

It might surprise you to know that…

I don’t necessarily believe that stealing is always “wrong.”

In fact — whether you’re studying photography, practicing Aikido at a dojo, or growing your business — “stealing” people’s ideas and “copying” other people’s masterful work is actually one of the best ways to learn, refine your skills, and ultimately, develop your own unique style.

Point being: there are many different types of “stealing.” Some types of stealing are illegal and immoral. Some are perfectly appropriate.

There is a big difference between “plagiarism” and “artful imitation,” but many business owners struggle to tell the difference.

How to ethically steal great ideas #business #entrepreneur #contentmarketing
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Allow me to de-mystify things with a few Do’s and Don’ts.

When it comes to “stealing” and your business…here’s how to steal ideas the right way

1. DO steal ideas from other industries — not just your own.

If you’ve ever flown on an airplane, you know that most jets are dull, cramped, beige and gray clunkers. Not much “style” or attention to “ambience,” unless you’re fortunate enough to be flying First Class.

But the minds behind Virgin Airlines decided to break away from industry conventions. Inspired by chic hotels and groovy nightclubs, they decided to add soft pink “mood lighting” and mellow electronic music to their planes. When you board a Virgin jet, it feels like stepping into a sultry, celebrity-studded nightclub!

Even the Virgin website feels like a “departure” (pardon the pun!) from ordinary airline booking sites. As Luanne Calvert, Virgin’s head of Marketing, explains in this piece: “When creating the new site, we wanted to break out of the mold of typical airline booking sites, so we looked to popular e-commerce sites like Apple.com or Amazon.com, not other airline sites, for inspiration.”

Both of these Virgin anecdotes are perfect examples of how you can “steal” an idea from a business that’s outside of your industry and then “weave” that idea into your own branding, product development, or daily operations. This type of stealing is totally fine. It’s not “theft.” It’s re-mixing!

You try it: What’s something that inspires and excites you, outside of your industry? Do you love rock concerts? Spa trips? Ogling beautiful product packaging at your local boutique? How could you take an element of something you love and then “blend” it into your own business?

2. DO steal ideas from your mentors and teachers — and credit them as the source.

In the yoga world, it’s common to name and honor your teachers: explaining the “lineage” of your training, where you studied, who you studied under, who their teachers were, and so on.

Musicians, too, will often name their role models and publicly thank them in interviews, in CD liner notes, even onstage while delivering an acceptance speech for a glitzy award.

But in the business world, for whatever reason, people often seem hesitant to name their teachers and influencers outright, or explain where their ideas came from. That’s something we ought to change — and it’s quite simple to do.

If you’re writing a blog post that was directly inspired by someone you know, say so. (“This piece was inspired by a conversation with my mentor, so-and-so.” Then link to their website.)

If you’re creating a program that includes concepts, materials, even worksheets that you’ve sourced from other teachers, get permission first, then cite the source. (“This worksheet was adapted from a worksheet that was originally created by so-and-so, who graciously gave me permission to use some of her concepts here.”)

Another great move: build a “gratitude” page somewhere on your website (like this one) where you publicly acknowledge some of the teachers, mentors, coaches, and influencers who have shaped your approach to doing business.

Here’s how to steal ideas the right way from people you admire
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Securing permission to use someone else’s material — and then crediting them — is always a smart move. It’s one that ensures you’ll never look like a lazy “thief” —but rather, a thoughtful student and a total class act!

You try it: Who are some of your top influencers and teachers? Do you thank them in writing, acknowledge them on your website, mention them during interviews, or otherwise make their presence (in your life) known? If not, how could you start doing that?

3. DO steal ideas from multiple sources — not just one.

The American playwright and entrepreneur Wilson Mizner once wrote, “If you steal from one author, it’s plagiarism; if you steal from many, it’s research.” 

Let’s say, for the sake of example, that you are closely focused on one specific business owner — say, an elite life coach who’s doing phenomenal work, making tons of money, helping thousands of customers. You follow everything she does. You enroll in all her programs. She puts out a new product and you quickly follow suit, creating something similar. You imitate her business model, her voice, tone, style, everything she does. You just LOVE her!

Your intentions may be pure, but sooner or later, this kind of “hero-stealing” is going to get you into trouble. Why? Because you’re stealing from just one source.

Rather than developing your own unique business style, you’re copycatting just one person who seems to be doing it “right.” It’s time to broaden your field of inspiration!

You try it: Start filling your inspiration-tank from lots of diverse sources, not just one!

Go to an art gallery. Watch a silly movie. Listen to music that you don’t normally listen to. Read glossy magazines. Take a vacation. Have conversations with strangers. Read blogs and books written by people who work inside your industry, if you wish, but read LOTS of them — written by lots of different people, not just one author.

As you develop your own products, services, and online content, think: mixed-media collage, not Xerox photocopy.

And now, a few Don’ts.

These are pretty straightforward and will be obvious to most people, yet they’re worth repeating!

4. DON’T steal exact wording. 

Grabbing someone else’s brilliantly written product description, blog post, e-course materials, and so on, and pretending that you’re the wordsmith who wrote it? NOT cool.

5. DON’T steal visuals that you find online (including “stock photos”) without permission.

Nope, crediting the artist with a link back to their website is not “enough.”

Seek permission to use images, illustrations, infographics and photos on your website, blog, and in your marketing materials. A quick email to the artist usually does the trick.

One exception: if the artist has explicitly stated that the image is “OK to use” — through a Creative Commons attribution license, for example, or by posting a note on their website that says “go for it!” — then feel free to use the image.

But if there’s no expressed permission, it’s not a wise move. (Getty Images has been cracking down lately, tracking bloggers and business owners who have used photos without permission and dinging them with hefty fines! It pays to be cautious.)

6. DON’T steal if your gut says, “This just doesn’t feel right.”

If you’re feeling hesitant or uncertain about whether something you intend to do is “OK” or not, listen to that gut instinct. Then take action to prevent heartache (or a lawsuit) later down the line.

Do your due diligence. Check the US trademark website to make sure that a business or product name you want to use isn’t already in use by a similar service provider. Reach out to your mentors and ask for their blessing to re-print their work or re-purpose their concepts and formulas. If you hire a graphic designer and you feel “funny” about a particular logo or infographic that they deliver to you (“Hmm… haven’t I seen this somewhere before?”) do some investigating. Remember: if the people you hire choose to steal inappropriately, it reflects poorly on your brand, too!

Last but not least:

When you’re creating content (of any kind) for your business…

7. DON’T forget to include true stories from your own life.

Nobody in the entire world has the exact same life experiences that YOU have.

Nobody in the entire world can tell the story about that one time you chatted with an elderly Vietnam vet while waiting in line at the DMV and learned a valuable lesson about grit and determination. (For example).

If you weave a “true story” into your next blog post, newsletter, webinar, a talk that you deliver onstage, e-course materials, and so on, then your materials will INSTANTLY become more “unique” and “identifiable” as belonging to YOU. (Remember how I started off this blog post with a true story from my own life about someone I know? Yup. Just like that.)

Even if you go on to discuss a “universal truth” or a “timeless reminder” or “no-brainer tips” that thousands of people have talked about before, adding a true story will elevate your material from “stale and forgettable” to “intimate and original.”

Maintain integrity in your writing and demonstrating respect for intellectual property.

Best Practices for Referencing Others

Give Proper Credit: Always acknowledge the original author when using their ideas or content. This not only shows respect but also enhances your credibility by demonstrating your commitment to ethical writing practices.

Use Direct Quotes Judiciously: When the original wording is particularly impactful or difficult to paraphrase without losing meaning, use direct quotes. Ensure you include proper citations according to the appropriate style guide.

Provide Context: When incorporating someone else’s ideas, offer sufficient context for your readers. Explain why the referenced information is relevant to your argument or narrative, helping your audience understand its significance.

Paraphrase Effectively: When rephrasing others’ ideas, ensure you fully comprehend the source material and convey the original meaning accurately in your own words. Even when paraphrasing, attribution is crucial to honor the original
author’s work.

Respect the Original Author’s Work: Show respect by not misrepresenting the author’s ideas. Maintain the intended meaning, tone, and context of the original work while discussing it in your content.

Strategies for Maintaining Credibility

To further enhance your credibility when referencing others, consider the following strategies:

Use reputable sources: Rely on well-established, peer-reviewed publications or recognized experts in the field to support your arguments.

Balance your sources: Incorporate a variety of perspectives to demonstrate a comprehensive understanding of the topic.

Stay current: Ensure that the sources you reference are up-to-date and relevant to your content.

Be transparent: Clearly distinguish between your own ideas and those of others to avoid any confusion or unintentional plagiarism.

To sum it up:

Stealing isn’t always “wrong.”

It’s a matter of how you do it, why you do it, and how you credit (or don’t credit) your sources and influencers.

The “right” way to steal other people’s brilliant business ideas

There’s “plagiarism” (ripping off one person, or one source, verbatim, word for word)… and then there’s “artful imitation” (getting inspired by multiple sources and then copying and re-mixing diverse ideas together… combined with true stories from your own life!).

Hopefully, now, you’re seeing and feeling the difference.

Your ideas may spring from other people’s teachings, and your insights might be “timeless” and “classic” rather than “revolutionary,” but as long as you’re stealing the “right” way, re-mixing rather than Xeroxing…

You’ll always be one-of-a-kind.

NOTE: This piece was inspired by a number of people and sources, including Austin Kleon (his book Steal Like An Artist is an excellent read for all business owners), the work of Julie Cottineau, former VP of Brand at Richard Branson’s Virgin Group and CEO of BrandTwist, and dozens of friends and clients (including several folks enrolled in my publicity, media and business training course) who have reached out to me with plagiarism “horror stories” over the years. Thank you: everyone!

Check out our PR and Media Training Workshop to Jumpstart your Publicity

To successfully pitch a story to Oprah Magazine/Quarterly/Daily, respond promptly to queries with relevant and specific information. Provide valuable insights tailored to the editor’s needs, like Dr. Leslie Korn did when asked about natural remedies for headaches. In her response, she shared her expertise as a Harvard-trained Integrative Medicine clinician and presented multiple treatment options, such as acupressure, cranial sacral treatment, and a mustard foot soak for headache relief. This thorough and concise approach helped her secure a feature in O, The Oprah Magazine. Learn how to secure a coveted spot in the magazine.

Oprah Pitch that worked wonderfully to get into O The Oprah Magazine

I thought it would be instructive for you to see the process from pitch to published to get into O Magazine. This is an excellent example of how to pitch Oprah Magazine.

Below are the details of the reporter’s query, my client’s response and the final piece where she landed in O, The Oprah Magazine.

Oprah Magazine has three versions. The hard copy version of O Magazine, the online version of O, The Oprah Magazine and oprahmag.com (a separate website) so you have plenty of opportunities to get featured!

Here is what happened.

I saw a query in HARO (help a reporter out) from O, The Oprah Magazine that was perfect for my client Dr. Leslie Korn, PhD, MPH, a Harvard Trained Traumatologist and mental health specialist who trains clinicians and consumers on how to improve their mood with food, nutrition, and herbs for optimal brain function. So I jetted the HARO query to her, letting her know the deadline.

NOTE: It’s important to respond to HARO queries ASAP because typically once a reporter or a producer gets enough responses they can use they stop scanning the emails that come in later. So the early bird gets the quote.

Here is the query:

94) Summary: Natural Remedies for Headaches

Name: Michelle Darrisaw Oprah.com

Category: Lifestyle and Fitness 

Email: query-8pp5@helpareporter.net 

Media Outlet: Oprah.com

Deadline: 12:00 PM EST – 28 November 

Query: 

Looking for licensed medical professionals or holistic
practitioners who can provide suggestions on natural/organic
remedies to cure headaches without using over-the-counter
medicine or drugs. If it’s instructional, such as using a
hot/cold washcloth, please provide steps along with tips.

Requirements: 

Must be a medical professional. If a holistic practitioner or
integrative health doctor, please reference any studies where
you found the suggestion.

Korn’s response.

Notice how she specifically answered JUST what the editor wanted to know. And gave the O Magazine editor a number of great options to choose from. The reporter used her mustard soak.

Hi Michelle,

There are so many types of headaches.. each one has a different tip and treatment!

I am Dr. Leslie Korn, a Harvard Medical School-trained Integrative Medicine clinician. I  learned as many remedies when I ran a health clinic in the jungle of Mexico for 25 years, as I did in the jungle of Boston.  I know what works (and what doesn’t so much) after 40 years in practice. I specialize in the treatment of psychological and physical trauma and its side effects; chronic pain (headaches) digestive disorders, addictions, anxiety and depression. I have written 7 books  including 2 textbooks, with an 8th on the way about Herbal Medicine for Women. I also train and certify clinicians in Integrative Medicine and Nutrition for Mental health.

Headaches;  the cause will determine the best treatment;  figuring out what kind of headache it is will enhance treatment efficacy; a frontal headache usually comes from tension in the back neck muscles, so a good acupressure or cranial sacral treatment to the little knobs (called condyles ) on the back of the skull helps, along with placing an iced cloth on the neck.

While heat is soothing, cold kills pain. Headaches often result from vascular changes; changes in blood flow or vessel constriction, and a simple self-care technique is to do a mustard foot soak.

Take a bucket of hot water so that you can place your feet and cover up to your ankles with hot water (hot enough, but not burning hot) Add a tablespoon of ground mustard (grinding fresh mustard seed in a small electric grinder is best, but ground mustard will do in a pinch,) then massage some olive oil around your feet and ankles  and soak for 30 minutes.

The heat from the water and the mustard will draw down the vascular congestion and release constricted blood vessels in the head bringing blood flow to the feet alleviating the pain. In advance of settling into the soak, prepare a cup of feverfew tea, or have an extract of feverfew on hand to drink to also reduce the headache.

Dehydration is a common cause of headaches and often increasing water intake helps. To calculate how much water one should drink a day, take your body weight and divide it by 50% and that is what you require, in ounces. So a 200 lb. woman requires 100 ounces a day. One can have a little less some days without negative effects but one should shoot for the optimal.

Migraines can be a challenge; I like to recommend the use of the mineral lithium orotate. Unlike the dangerous pharmaceutical lithium carbonate, lithium is a natures gift to us; relieving headaches, giving us the giggles as it boosts our mood and it protects the neurons in the brain.

Lithium can be dosed from 5-25 mg a day, or go on vacation and find a lithium- rich mineral spring in New Mexico, Washington, Texas or Mexico in which to soak. The Native peoples of Washington have a local springs near Mt Tahoma they call “Laughing Springs, rich in healing lithium.

There is also growing evidence for its use in the rare headaches  called hypnic headaches. I also supplement with 5HTP, the amino acid precursor to serotonin. Most people do well with from 50-150 mg and Vitamin B-6  helps synthesize it and enhances efficacy.

Finally, I recommend cuddling with a dog; it releases oxytocin also known as the “love hormone” a chemical which reduces the pain of a headache.  Dogs also help us put our worries in perspective and remind us of the power of connection.

Michelle, I could go on with lots of methods; I hope this is a good start and that you will find something useful. If I may be of further support, drop me a note.

Warmest regards,

Leslie Korn

The response from the reporter once the piece published.

Thanks for responding to my Haro query. Here’s the link to the article referencing your ground mustard and olive oil foot soak. Take a look so you can see how the O Magazine editor used Korn’s information.

My response to Leslie after the piece published.

Fab! Be sure to write Michelle a quick thank you note and let her know that she can tap you anytime for any of her pieces whenever she needs a resource. Also let her know that you could refer her to other clinicians that could be of help if that’s true. You get the idea — you want to make yourself invaluable.

NOTE: Once you’re in contact with an editor/reporter or producer follow up to let them know that you can be a resource for them in the future.

Recap + additional recommendations to expand your publicity.

1. Read the reporter/producer’s query carefully. Give them the EXACT information they request. Example: Korn gave the reporter a number of options to choose from.
2. Tailor your bio to show that you’re an expert on the topic that matches the reporter/producer’s requirement.
3. Follow up so you can become a trusted source.
4. Put the logo of the publication or show on your website to build credibility.
5. Send a link to the piece to your ezine subscribers to share valuable information and increase trust and loyalty.
6. Put the article on your website and highlight your quote. (You must get permission from the source first.) Otherwise link to the piece on your website so it pops up in a new window.
7. Post your piece on social media.
8. Write up a blog post with the information that wasn’t used in the article on the topic and link to the piece where you were quoted.

Dr. Leslie Korn is a Harvard Medical School trained integrative medicine specialist. She has provided over 40,000 hours of care for individuals with chronic mental and physical illness specializing in trauma-related issues. She integrates mental health nutrition, somatic therapies, herbal medicine, energy medicine, yoga and exercise, and detoxification to help people have a happier mood, enhanced cognitive function and optimal physical well being.

She has been in private practice in both Boston and in the jungle of Mexico where she founded a free clinic She trains clinicians and consumers in Integrative medicine for mental health, does career counseling and coaching, and is the director of research at the cwis.org, a native non- profit working internationally. She is the author of 8 books including: The Good Mood Kitchen, Rhythms of Recovery: Trauma, Nature and the Body, Nutrition Essentials for Mental Health, Preventing and Treating Diabetes Naturally, The Native Way, and the forthcoming book on herbal medicine called, Natural Woman (Shambhala Press, 2019).

A Comprehensive Guide to Media Engagement — and Oprah’s Magazine.

1. Introduction to HARO and Its Importance.

Help a Reporter Out (HARO) was a pivotal platform in the world of public relations and media engagement. It served as a bridge between journalists seeking expert sources and professionals looking to share their expertise. HARO operated by allowing journalists to
submit queries on specific topics, to which PR professionals and subject matter experts could respond with relevant information or insights. Sadly, it is now defunct. But Sourcebottle is another service that functions in a similar way to connect journalists with
sources for the UK and AU.

2. Detailed Steps on Crafting a Pitch.

Crafting a pitch worthy of O, The Oprah Magazine requires careful planning and execution. Here’s a step-by-step guide:

• Understand the Audience: Research O Magazine’s readership demographics, interests, and values. Tailor your pitch to resonate with this audience.
• Align with Current Trends: Stay updated on the magazine’s recent articles and
  upcoming themes. Ensure your pitch is timely and relevant.
• Craft a Compelling Subject Line: Your subject line should be concise yet
  intriguing, giving the editor a reason to open your email.
• Present Your Unique Angle: Clearly articulate what makes your story or expertise unique and valuable to O Magazine’s readers.
• Provide Supporting Evidence: Include relevant statistics, case studies, or personal anecdotes that support your pitch.
• Introduce Yourself Briefly: Start with a succinct introduction highlighting your expertise and relevance to the topic.
• Close with a Call to Action: End your pitch with a clear next step, such as offering to provide additional information or suggesting a follow-up call.

3. Expert Tips for Follow-Up Communication.

Maintaining professional relationships with editors and reporters post-publication is crucial. Here are some expert tips:

• Express Gratitude: Send a thank-you note after your piece is published, showing appreciation for the opportunity.
• Offer Additional Resources: Provide supplementary information or sources that could be useful for future articles.
• Stay Relevant: Keep the editor updated on new developments in your field that might be of interest to their readers.
• Be Patient and Respectful: Understand that editors are busy. If you don’t receive an immediate response, wait before following up.
• Engage on Social Media: Share and comment on the magazine’s content to maintain visibility and show ongoing interest.

4. Case Study: Impact of Dr. Leslie Korn’s Feature.

Dr. Leslie Korn’s successful pitch to O Magazine serves as an excellent case study. While specific details of the impact are not provided in the research, typical benefits of such high-profile features include:

• Increased professional recognition in the field
• Boost in credibility and authority
• Potential increase in client base or book sales
• Opportunities for speaking engagements or further media appearances
• Enhanced online presence and search engine visibility

5. Additional Examples of Successful Pitches.

While specific examples from O Magazine are not available in the provided research, successful media pitches often share common elements:

• Timeliness: Pitches that align with current events or trending topics often gain traction.
• Unique Perspective: Offering a fresh angle on a familiar subject can capture an editor’s attention.
• Strong Data: Pitches backed by compelling statistics or research findings are more likely to be considered.
• Personal Stories: Human interest elements can make a pitch more relatable and engaging.
• Visual Appeal: Including or offering high-quality visuals can enhance the appeal of a pitch.

 6. Conclusion with Key Takeaways

Successful media pitching, as exemplified by the Oprah Magazine case, relies on several key strategies:

• Thorough understanding of the target publication and its audience
• Crafting compelling, well-researched, and timely pitches
• Effective use of platforms like HARO to connect with journalists
• Professional follow-up and relationship building with editors
• Leveraging successful publications to further enhance credibility and reach

By implementing these strategies and continuously refining your approach, you can increase your chances of securing valuable media coverage and building lasting relationships in the world of journalism and public relations.

Learn How to Get onto O’s Favorite Things List

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SUMMARY: Securing a spot on Oprah’s Favorite Things list is a game-changer for brands. The top 10 product categories on the list include products promoting well-being and relaxation. Oprah’s affinity for products that bring comfort, joy, and significance is evident in her selections, making these categories prime choices for brands aiming to catch her attention. The focus is on quality, thoughtful design, and heartfelt elements to resonate with Oprah’s team and audience. By understanding and tapping into the essence of Oprah’s Favorite Things list, brands can position themselves for success in capturing Oprah’s interest and admiration.

Table of Contents

Top 10 Product Categories For Oprah’s Favorite Things List

Securing a spot on Oprah’s Favorite Things list can be transformative for any brand, but some product categories are particularly popular with Oprah’s team and her audience. Preparation begins in January, with the testing of thousands of different products that eventually get whittled down to the list of about 100. Each list is made up of things that Oprah actually uses and loves, which is why you may see some products appearing year after year. They truly are her favorite things. Here’s a look at the top 10 product categories that consistently make the list, giving your brand a strong starting point if you’re aiming to capture Oprah’s attention.

1. Self-Care and Wellness Product to Get on Oprah’s Favorite Things List.

Oprah loves products that promote well-being and self-care. Think luxurious skincare, aromatherapy, bath products, or wellness kits. Products that help people unwind, recharge, and care for themselves are often favored, especially those with natural ingredients or unique, rejuvenating benefits.

2. Cozy Apparel and Accessories to Get on Oprah’s Favorite Things List.

Items that bring warmth and comfort are always popular on Oprah’s list, especially around the holidays. Cozy sweaters, scarves, pajamas, or blankets made from high-quality, sustainable fabrics tend to stand out. Look for materials like cashmere, organic cotton, or innovative textiles that blend luxury with eco-friendliness.

3. Innovative Kitchen Gadgets to Get on Oprah’s Favorite Things List.

Unique kitchen tools and gadgets that make cooking easier and more enjoyable consistently catch Oprah’s eye. Whether it’s an all-in-one cooking appliance, a sleek coffee maker, or cleverly designed cookware, kitchen products that bring joy and convenience to cooking are prime candidates.

Want to get on Oprah’s Favorite Things List? Be stylish, be creative, be unique, be thoughtful, be YOU! #OprahsFavoriteThings #Oprah #FavoritethingsLIst
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4. Home Decor with Heart to Get on Oprah’s Favorite Things List.

Home decor items that add a touch of warmth or personal expression often make Oprah’s Favorite Things. From artisanal candles and elegant vases to picture frames and decorative pillows, items that create a cozy, inviting home environment resonate well. Products with handmade or sustainable elements get extra points.

5. Food and Gourmet Treats to Get on Oprah’s Favorite Things List.

Oprah has a well-known sweet tooth and a love for indulgent, unique treats. Gourmet foods—such as artisan chocolates, infused oils, specialty spices, or holiday gift baskets—are a hit with her audience. Opt for high-quality, gift-ready packaging and unique flavors to make your gourmet item stand out.

6. Books with a Meaningful Message to Get on Oprah’s Favorite Things List.

Oprah’s Book Club has made her a tastemaker in the literary world, and books that inspire, educate, or entertain are frequently featured. If you’re an author or a brand with a compelling book, consider submitting it. Memoirs, personal growth guides, and heartwarming novels are popular categories.

Tell a story with your product + get Oprah’s attention #OprahsFavoriteThings #Oprah #ODaily
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7. Jewelry with a Story to Get on Oprah’s Favorite Things List.

Jewelry pieces that are beautiful and meaningful are often selected for Oprah’s list. Think handmade bracelets, necklaces with inspirational messages, or unique designs with cultural significance. Jewelry that promotes social good or supports artisans tends to resonate well.

8. Pet Products for the Furry Family Members to Get on Oprah’s Favorite Things List.

Pet products are often overlooked, but Oprah’s team loves items that enhance the lives of pets and their owners. From high-quality pet beds and grooming tools to organic treats and interactive toys, products for pets that offer a mix of style and functionality are a strong choice.

9. Technology and Gadgets to Get on Oprah’s Favorite Things List.

Useful and innovative tech products are frequently featured, especially those that simplify daily life. Items like wireless chargers, noise-canceling headphones, smart home gadgets, or portable power banks are always in demand. Products with a unique twist or user-friendly design can catch Oprah’s eye.

10. Gifts that Give Back to Get on Oprah’s Favorite Things List.

Products with a social impact, such as those that donate a portion of proceeds to charity or are made by artisans from underrepresented communities, align with Oprah’s values. Brands that support meaningful causes are favorites for the list, as they provide a powerful story and a positive message.

Conclusion.

Oprah’s Favorite Things list features a range of products, but those that provide comfort, joy, and meaning consistently stand out. From cozy apparel and wellness products to tech gadgets and socially conscious gifts, these top categories give your brand a head start when planning your approach. Focus on quality, thoughtful design, and a touch of heart to create a product Oprah’s team (and audience) will love.

Want to discover more about how your product can be chosen for Oprah’s Favorite Things List? Get this FREE guide.

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SUMMARY: Kamala Harris and Donald Trump showcase contrasting speaking and communication styles through their body language, and strategic responses in debates and interviews. Harris emphasizes poise, control, and empathy, using deliberate facial expressions like smiles and smirks to convey confidence. Trump’s dominant body language and confrontational tone help him command attention, even if his responses deflect from tough questions.

Despite inaccuracies, Trump appears believable due to his unwavering confidence, repetition of key phrases, and appeal to emotions. Trump’s direct confrontation, counterattacks, and assertion of accomplishments help him navigate controversies and maintain credibility in communication. Harris and Trump demonstrate the importance of effective communication in politics, where delivery and emotional resonance are as crucial as factual accuracy.

Table of Contents:

Decoding the Communication Styles of Harris and Trump

Debates and interviews offer a rare, unscripted glimpse into the personalities and communication styles of political leaders. Though from opposite ends of the political spectrum, Harris and Trump have developed unique skills in engaging with their audiences. Their ability to convey confidence, charm, and conviction often sways opinions, regardless of the factual accuracy of their statements. Let’s take a closer look at how they masterfully use facial expressions, body language, tone of voice, and strategic responses to leave a lasting impression on viewers.

Kamala Harris: A Masterclass in Poise and Control.

Kamala Harris, known for her sharp wit and calm demeanor, excels in having a commanding presence while embodying confidence and poise during debates and interviews. Her controlled body language and measured tone make her a formidable presence, allowing her to communicate authority without seeming aggressive. Here’s what makes her stand out:

Facial Expressions: Harris uses her facial expressions deliberately to underscore her points. One of her signature tactics is the well-timed smile or smirk that conveys both confidence and a sense of mastery over the topic at hand.

Harris’s facial expressions play a crucial role in her debate performances. During recent debates, particularly in exchanges with Donald Trump, she has demonstrated an ability to convey a range of emotions without speaking:

Disbelief and Incredulity: When faced with exaggerated claims, Harris often responds with a mix of laughter and raised eyebrows. For instance, during a presidential debate where Trump made a controversial statement about immigrants, Harris visibly reacted with a combination of a frown and a head shake, effectively communicating her disagreement without interrupting.

Kamala Harris commands attention through powerful body language. Her unwavering eye contact projects confidence, while precise hand gestures emphasize key points. This is how to balance authority with empathy #KamalaHarrisDebate…
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She can also convey empathy when addressing sensitive or emotional issues like healthcare or social justice. In those instances Harris’s facial expressions soften, showing compassion and understanding. This helps her allow her sincerity to shine through and connect with viewers on an emotional level.

Body Language: Harris is known for maintaining strong, steady eye contact with her audience, an essential technique for building rapport and trust. Her posture is upright and open, signaling both authority and approachability. When making a point, she often uses hand gestures that are precise and intentional, further emphasizing her message without overwhelming her audience.

Direct Engagement: She often turns to face her opponents directly when they speak, demonstrating attentiveness and readiness to respond.

Power Moves: Body language experts have noted Harris’s confident approach, such as walking purposefully toward opponents during introductions, which can be interpreted as a display of warmth combined with assertiveness.

Tone of Voice: In interviews, Harris’s tone remains calm and reassuring, even when discussing controversial or emotionally charged topics. Her ability to soften her voice while still remaining firm allows her to deliver tough messages with empathy, keeping her relatable and likable. She often varies her pitch, raising it slightly when driving home a key point, creating emphasis without sounding overly confrontational.

Response Types: Harris excels at staying on-message, often pivoting smoothly when faced with challenging questions. When asked about contentious topics, she is skilled at reframing the discussion to align with her campaign’s talking points, rather than being drawn into distractions. Her responses tend to be logical, direct, and backed by evidence, further reinforcing her credibility.

Tone matters in politics: Harris’s measured cadence vs. Trump’s forceful delivery. How do these contrasting styles influence their message effectiveness? #politicalcommunication #publicspeaking #mediatraining
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Donald Trump: Charismatic Conviction.

Donald Trump’s communication styles are bold, unconventional, and designed to resonate with his core supporters. His unfiltered approach, combined with his confidence and theatrical delivery, makes him a compelling figure in any debate or interview setting. While some may question the factual accuracy of his statements, Trump has a unique ability to make his points seem believable to his audience.

Facial Expressions: Trump frequently uses exaggerated facial expressions to connect with his audience, often signaling his disapproval or disbelief with a raised eyebrow or pursed lips. During the 2016 and 2020 presidential debates, he often flashed a smirk when listening to his opponents, signaling to viewers that he found their arguments flawed or disingenuous. These expressions, though subtle, cue his audience to view his opponents as weak or incorrect.

Hand Gestures.

Trump’s use of hand gestures is a defining feature of his communication style:

Pointing: Trump frequently uses a pointed finger to direct attention or emphasize a particular point, creating a sense of directness and confrontation.

The “OK” Sign: This gesture, formed by joining the thumb and index finger in a circle, is often used by Trump to punctuate statements he considers particularly important or successful.

Vocal Techniques.

Trump’s voice is a key component of his debate strategy:

Body Language: Trump’s body language is assertive and dominant. He frequently leans into the microphone or steps forward during debates, occupying physical space to command attention. When making points, he often gestures with his hands, using wide, sweeping motions that reinforce his message and demonstrate confidence. His posture is aggressive, often standing with shoulders squared and head raised, which gives the impression of strength and power.

Tone of Voice: Trump’s tone varies dramatically depending on the situation. When rallying his supporters, he adopts an animated, almost conversational tone that can feel like he’s speaking directly to his base. During debates, he uses a blunt, almost confrontational tone that contrasts sharply with more traditional, polished politicians. His ability to raise his voice and create a sense of urgency often keeps viewers engaged, even if his arguments lack substance.

Volume Control: Trump strategically raises his voice to dominate conversations or speak over opponents, a tactic that can be seen as assertive or aggressive depending on the viewer’s perspective.

Response Types: Trump’s responses are characterized by his willingness to deflect and pivot. When asked a tough question, he often redirects the conversation toward his key talking points, regardless of the original query. He frequently employs the tactic of creating ambiguity around facts, using phrases like “many people are saying” or “nobody knows for sure,” which makes it difficult to directly refute his claims.

Why Donald Trump Appears Believable Despite Inaccuracies.

One of the most fascinating aspects of Donald Trump’s communication style is his ability to project believability, even when his statements are demonstrably false or misleading. This phenomenon can be attributed to several factors:

Confidence and Certainty: Trump speaks with an unwavering sense of certainty, regardless of the factual basis of his statements. He rarely hesitates or appears unsure, which makes his audience more inclined to trust him. Even when confronted with opposing facts, he doubles down on his assertions, giving the impression that he knows something others don’t.

Repetition of Key Phrases: Trump frequently repeats his key points, even when they are factually dubious. He frequently repeats key phrases or words for emphasis, a technique that helps reinforce his main points and makes them more memorable to the audience.

By reiterating his messages, he reinforces them in the minds of his listeners. This tactic, known as the “illusory truth effect,” makes repeated statements feel more believable over time, even when they are inaccurate.

Trump’s signature repetition: “Believe me,” “Tremendous,” “The best.” His use of memorable phrases hammers home key points, making messages stick. This rhetorical technique amplifies his ideas, for better or worse. #TrumpRhetoric…
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Appeal to Emotions: Trump’s communication strategy is often less about conveying detailed information and more about evoking an emotional response. His ability to tap into the fears, frustrations, and desires of his audience makes his statements resonate on a deeper level. For example, during the 2016 presidential campaign, his repeated claims about “building the wall” tapped into his supporters’ concerns about immigration, making the slogan more powerful than any factual debate over its feasibility.

Us vs. Them Narrative: Trump frequently frames issues in terms of a battle between “us” (his supporters) and “them” (the media, elites, or opposing politicians). This binary framing simplifies complex issues and gives his supporters a clear sense of who the enemy is, making it easier for them to rally around his message.

Addressing Controversies.

Trump’s approach to handling controversial topics during debates is notable:

Direct Confrontation: When faced with challenging questions, such as those about his administration’s handling of the COVID-19 pandemic in 2020 debates, Trump maintains unwavering eye contact and a strong posture, projecting confidence in his responses.

Counterattacks: Rather than becoming defensive, Trump often responds to criticisms by launching counterattacks on his opponents or redirecting the conversation to more favorable topics.

Assertion of Accomplishments: In the face of controversies, Trump frequently pivots to listing what he perceives as his achievements, using forceful language and gestures to underscore his points.

Believability in Communication.

A fascinating aspect of Trump’s communication style is his remarkable ability to seem believable, even amidst inaccuracies. This often stems from a combination of his assertive tone and persuasive body language, which creates a sense of trust and authority. For many voters, it’s not just the facts he presents but the confidence with which he delivers them that resonates. His straightforwardness and willingness to speak without hesitation instill an impression of honesty, which can overshadow the content’s accuracy.

Conclusion.

Both Kamala Harris and Donald Trump use a variety of communication styles to their advantage during debates and interviews. Harris’s poised demeanor and controlled tone make her a credible and authoritative figure, while Trump’s bold body language, confident tone, and emotional appeal allow him to captivate his audience. Regardless of one’s political stance, these two figures demonstrate that effective communication in politics is not just about facts—it’s about how those facts are delivered and how they resonate emotionally with voters.

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Are You Giving Your Audience Unconditional Love?

It may sound absurd or woo woo to some, but I think giving your audience unconditional love is the key quality of a successful PR campaign and a good and happy life.

I was rather gob-smacked by the interview Post Malone gave to CBS Sunday Morning about his life and new country album.

Some people may look at Post Malone and see a freak.

Face tattoos, teeth covered in silver, a grubby beard, smoking cigarettes, and drinking beers constantly.

But what his audience sees is someone who gives unconditional love fully.

And they give it back to him in kind to the tune of over 44 billion streams on Spotify, stadiums filled with up to 100,000 people, 6 number-one hits, and sales of over 80 million records.

During his interview, he shared a beautiful sentiment about creating his music: “You’re making a baby with like sound waves.”

He also revealed some of his difficulties and hard times.

You can feel that in his music sensitivity and sorrow is what resonates with people.

His pain is their pain.

But he doesn’t wallow in being wounded.

There is no guise or artifice in his reflections.

You don’t have to brag about your success to make the media + your audience love you. Focus on connecting through shared experiences. #leaders #entrepreneurs #startups
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He unabashedly said, “I just want everyone to feel welcome and to feel loved, and that’s the most important thing for me.”

His kindness, generosity of spirit as much as his talent is what makes big country stars like Dolly Parton, Luke Combs or Morgan Wallen jump to work with him on his new album F-1 trillion as he enters the country genre.

Focus on Shared Connection.

We often think that bragging about our success is what will make people love us.

However, we connect more deeply through shared painful experiences.

We may admire those with bravado and courage and gumption and grit.

But we love those who freely admit to having struggled to get to where they are – and continue to struggle, even when they are so-called successful.

The heartfelt ones don’t do it as humble brags. Which is just thinly and often badly disguised pride.

It has to do with intention as much as delivery to speak about difficulties.

To share in the spirit of connecting versus a conscious effort to appear humble or to announce that you are being vulnerable or transparent or celebrating victimhood.

So, the question is, can you give unconditional love to your audience with an open heart and allow them into your pain sharing theirs and embracing them as they are?

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