Press Release Make Over: Before and After</h1> <article> <h1>Press Release Make Over: Before and After</h1> <p>susanharrow — Fri, 03 Sep 2010 09:06:10 +0000</p> What does a great press release that gets results look like? Here is one from a new client that we worked on together. Halle Eavelyn implemented my advice beautifully. Here is the before: EAT PRAY LOVE YOURSELF SPIRITUAL TRAVEL COMPANY GETS ON THE MAP LAS VEGAS, Aug 24, FOR IMMEDIATE RELEASE. Spirit Quest Tours’ founder, Greg Roach, hardly seems [...]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=ASPV3_cugd0:Lh5HrtuXUZQ:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=ASPV3_cugd0:Lh5HrtuXUZQ:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=ASPV3_cugd0:Lh5HrtuXUZQ:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=ASPV3_cugd0:Lh5HrtuXUZQ:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>Convert Prospects into Paying Clients</h1> <p>susanharrow — Tue, 10 Aug 2010 07:29:56 +0000</p> Lisa Sasevich is called the Queen of Sales Conversion for good reason. She’s living proof that her system works as just eighteen months ago she was running a business that earned 130k in sales. At that time she had two toddlers and a husband who was on a fellowship to become a cardiothoracic surgeon. Today, [...]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=es483NwVBTY:lXBTqtxdjlg:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=es483NwVBTY:lXBTqtxdjlg:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=es483NwVBTY:lXBTqtxdjlg:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=es483NwVBTY:lXBTqtxdjlg:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>Free Publicity – How to Guarantee You Won’t Get It</h1> <p>susanharrow — Wed, 07 Jul 2010 08:08:22 +0000</p> I'm shocked. I can't believe the kind of responses I had to sift through to find a few good experts for the stories I'm writing for the Huffington Post and Psychology Today. I've always had sympathy for the press given that they need to deal with people who are inexperienced, but the level of sloppiness, casual, "I'm your friendy wendy" attitude, and simple inability to follow directions stunned me. Here are a few pet-peeves that I share with journalists and producers who deal with this on a scale one hundred times greater than I do.<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=cJpTiYXkdvQ:zEGlgSYRcoU:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=cJpTiYXkdvQ:zEGlgSYRcoU:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=cJpTiYXkdvQ:zEGlgSYRcoU:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=cJpTiYXkdvQ:zEGlgSYRcoU:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>5 Big Media Appearance Mistakes You Don’t Want to Make</h1> <p>susanharrow — Tue, 08 Jun 2010 05:49:16 +0000</p> Is there such a thing as a bad author who has a good book? Can you be a respected expert yet be a bore? What if you alienate your audience and the media? But deeper than that, can dull media appearances tarnish your reputation? I think so. A while back I heard an interview with New [...]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=SsD0E0mITh0:IZspqAIxcvA:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=SsD0E0mITh0:IZspqAIxcvA:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=SsD0E0mITh0:IZspqAIxcvA:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=SsD0E0mITh0:IZspqAIxcvA:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>60 Second Sound Bite Secret #8</h1> <p>susanharrow — Thu, 13 May 2010 09:25:41 +0000</p> Welcome to 60 Second Sound Bite Secrets Your weekly guide to speaking from your center with confidence, calm, and enthusiasm. How Does Media Coaching Work? I media coach and develop marketing strategies for executives, entrepreneurs, authors and speakers. Which means I prepare you for media attention. I help to ensure that your message comes across in everything you [...]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=9azl0Zo-v_4:SmW591Ci83w:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=9azl0Zo-v_4:SmW591Ci83w:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=9azl0Zo-v_4:SmW591Ci83w:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=9azl0Zo-v_4:SmW591Ci83w:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>Why The Media Hate You Joe Public</h1> <p>susanharrow — Thu, 13 May 2010 08:32:03 +0000</p> How can I find you? Most people didn't give me their full contact information. I know this sounds ludicrous, but not only did people not include their website or phone number, but they often had a gmail, hotmail or other free account so even when I tried to Google them I couldn't find their website. Maddening. One PR person didn't even leave her name! (This frightens me deeply). Please give the media every single option you have to get in touch with you and let them choose the medium they prefer. Include your phone, cell, email, website, blog, facebook, and a direct link to your media page. And, need I say it, your full name?<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=VTnJPj1tPgI:1EIfaSwmTws:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=VTnJPj1tPgI:1EIfaSwmTws:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=VTnJPj1tPgI:1EIfaSwmTws:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=VTnJPj1tPgI:1EIfaSwmTws:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>60 Second Sound Bite Secret #7</h1> <p>susanharrow — Fri, 07 May 2010 07:30:45 +0000</p> Welcome to 60 Second Sound Bite Secrets Your weekly guide to speaking from your center with confidence, calm, and enthusiasm. Your foundational soundbite: Why you do what you do How Does Media Coaching Work? I media coach and develop marketing strategies for executives, entrepreneurs, authors and speakers. Which means I prepare you for media attention. I help to ensure [...]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=GKTv6eQbl94:4trZ1ov0EVA:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=GKTv6eQbl94:4trZ1ov0EVA:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=GKTv6eQbl94:4trZ1ov0EVA:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=GKTv6eQbl94:4trZ1ov0EVA:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>60 Second Sound Bite Secret #6</h1> <p>susanharrow — Sun, 02 May 2010 02:55:22 +0000</p> Welcome to 60 Second Sound Bite Secrets Your weekly guide to speaking from your center with confidence, calm, and enthusiasm. Creating your tag line: The essence of your business How Does Media Coaching Work? I media coach and develop marketing strategies for executives, entrepreneurs, authors and speakers. Which means I prepare you for media attention. I help to ensure [...]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=Vy8zW8JtRQ0:folmt-py7Io:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=Vy8zW8JtRQ0:folmt-py7Io:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=Vy8zW8JtRQ0:folmt-py7Io:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=Vy8zW8JtRQ0:folmt-py7Io:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>60 Second Sound Bite Secret #5</h1> <p>susanharrow — Fri, 23 Apr 2010 06:21:50 +0000</p> Welcome to 60 Second Sound Bite Secrets Your weekly guide to speaking from your center with confidence, calm, and enthusiasm. The 5 Sound Bite “M”s: The Secret to creating memorable sound bites How Does Media Coaching Work? I media coach and develop marketing strategies for executives, entrepreneurs, authors and speakers. Which means I prepare you for media attention. I [...]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=AD7hQ1zO9MI:QdaTRDCgHMg:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=AD7hQ1zO9MI:QdaTRDCgHMg:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=AD7hQ1zO9MI:QdaTRDCgHMg:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=AD7hQ1zO9MI:QdaTRDCgHMg:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>60 Second Sound Bite Secret #4</h1> <p>susanharrow — Fri, 16 Apr 2010 06:20:49 +0000</p> Welcome to 60 Second Sound Bite Secrets Your weekly guide to speaking from your center with confidence, calm, and enthusiasm. Never make excuses. Advice from chef Julia Child How Does Media Coaching Work? I media coach and develop marketing strategies for executives, entrepreneurs, authors and speakers. Which means I prepare you for media attention. I help to ensure that [...]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=AhK9Dwp6FEs:k0RcNgbXvnM:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=AhK9Dwp6FEs:k0RcNgbXvnM:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=AhK9Dwp6FEs:k0RcNgbXvnM:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=AhK9Dwp6FEs:k0RcNgbXvnM:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>Write and Publish a Client-attracting Book in 90 Days</h1> <p>Virginia — Fri, 09 Apr 2010 08:40:12 +0000</p> In my more than 27 years of helping people write and publish books I've found that, despite all the big benefits of having a book, almost everybody needs help getting started with the actual writing and keeping it going until the book is done.<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=ti3ItLn9Xo8:HiM5f7NjvWc:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=ti3ItLn9Xo8:HiM5f7NjvWc:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=ti3ItLn9Xo8:HiM5f7NjvWc:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=ti3ItLn9Xo8:HiM5f7NjvWc:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>60 Second Sound Bite Secret #3</h1> <p>susanharrow — Mon, 15 Mar 2010 06:20:12 +0000</p> Welcome to 60 Second Sound Bite Secrets Your weekly guide to speaking from your center with confidence, calm, and enthusiasm. 8 Types of Sound Bites to Help You Become a Media Darling How Does Media Coaching Work? I media coach and develop marketing strategies for executives, entrepreneurs, authors and speakers. Which means I prepare you for media attention. I [...]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=CafmzH2mCHU:GHOwhIMPcE0:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=CafmzH2mCHU:GHOwhIMPcE0:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=CafmzH2mCHU:GHOwhIMPcE0:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=CafmzH2mCHU:GHOwhIMPcE0:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>Business Viralocity: Facebook Fan Pages</h1> <p>susanharrow — Wed, 24 Feb 2010 10:31:16 +0000</p> Tired of having to read about who just walked their dog, sent a gizmo to a friend, or raced to the bathroom? Do you want instead to focus on marketing your business, book, product, service or cause to the people who are truly prospects? You may not think so, but Facebook is the answer. There is a critical gap in most people's Facebook strategies -- if they have a strategy at all. For entrepreneurs, authors, speakers, coaches and consultants who want to use Facebook for business, it's not well known that fan pages can be automated and set up to be income generators. Here's how.<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=-2wLH8bjPP0:y1o3Avvx9IQ:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=-2wLH8bjPP0:y1o3Avvx9IQ:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=-2wLH8bjPP0:y1o3Avvx9IQ:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=-2wLH8bjPP0:y1o3Avvx9IQ:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>Get a Major Corporate Sponsorship for Your Business, Book, Product, Service or Cause</h1> <p>susanharrow — Sat, 06 Feb 2010 22:24:39 +0000</p> Getting a corporate sponsorship is one of the best ways to fund your business venture, get PR and sell products. Find out how from someone who has done it successfully for years and is beloved by his sponsors. Imagine this. What if in less than 18 months, you could accomplish the following without using a penny of your own?<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=dbK94k3dJEM:X3C3oQ9m4JE:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=dbK94k3dJEM:X3C3oQ9m4JE:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=dbK94k3dJEM:X3C3oQ9m4JE:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=dbK94k3dJEM:X3C3oQ9m4JE:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>Three Steps To Building Community, and Your Business, With Surveys</h1> <p>susanharrow — Sun, 03 Jan 2010 08:05:07 +0000</p> By Guest and Teleseminar Expert Dr. Jeanne S. Hurlbert When I show businesspeople what surveys can do, the result is always the same. Suddenly, they see that this “scientific tool” they thought was about as cuddly as a stethoscope can connect them with their customers, building the bond and trust they so desperately seek. Suddenly, they [...]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=0JUaCn8-l_k:jIHDj2fpoVw:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=0JUaCn8-l_k:jIHDj2fpoVw:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=0JUaCn8-l_k:jIHDj2fpoVw:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=0JUaCn8-l_k:jIHDj2fpoVw:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>Make $150,000 From Your Book Before It’s Written</h1> <p>susanharrow — Wed, 18 Nov 2009 07:09:00 +0000</p> The moment you decide to write a book you can begin to leverage that fact to attract new clients and revenue. All you need to start is a good working title.<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=4m5AX4dQGPs:0G8EpJAG_Hk:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=4m5AX4dQGPs:0G8EpJAG_Hk:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=4m5AX4dQGPs:0G8EpJAG_Hk:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=4m5AX4dQGPs:0G8EpJAG_Hk:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>Blogging: Don’t Let Social Networks Like Facebook, LinkedIn and Twitter Replace Your Blog</h1> <p>susanharrow — Sat, 17 Oct 2009 21:54:00 +0000</p> Blogs are still the number one way to get Google to pick up a story. Just yesterday my webmistress posted a story I wrote to my blog and in less than 20 minutes I got a Google Alert that it had been already catalogued. Don’t let tweeting, chatting and commenting stand in for real communication. By [...]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=UduyNtsXIq4:U5tDnfdBlvo:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=UduyNtsXIq4:U5tDnfdBlvo:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=UduyNtsXIq4:U5tDnfdBlvo:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=UduyNtsXIq4:U5tDnfdBlvo:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>Preparing for Your Media Appearance: Getting fit to look fabulous</h1> <p>susanharrow — Mon, 10 Aug 2009 06:17:00 +0000</p> Developing your inner & outer beauty for TV appearances. The first thing people are concerned about when they are doing a TV interview isn’t about their inner beauty. They worry: How do I look? They want to know what clothes to wear, how to do their make-up and hair (yes men too), how to sit [...]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=qSkJZMq5ocY:roJ5FH_0qgM:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=qSkJZMq5ocY:roJ5FH_0qgM:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=qSkJZMq5ocY:roJ5FH_0qgM:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=qSkJZMq5ocY:roJ5FH_0qgM:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>Social Networking: Engage Your Ideal Audience</h1> <p>susanharrow — Mon, 06 Jul 2009 05:34:00 +0000</p> In the rush to get more followers on Facebook, LinkedIn and Twitter many people forget an important principle: The principle of delight. Bring beauty, heart and delight to your posts. Social media expert George Kao recommends that you be your likable self. He says that a “sub-principle” of delight could be humor. “People post things that are [...]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=_Wg5qzLiurI:5MQbiyHamqc:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=_Wg5qzLiurI:5MQbiyHamqc:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=_Wg5qzLiurI:5MQbiyHamqc:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=_Wg5qzLiurI:5MQbiyHamqc:qj6IDK7rITs"></img></a> </div> </article> <article> <h1>3 Social Networking Tips</h1> <p>susanharrow — Mon, 08 Jun 2009 22:04:00 +0000</p> I asked George Kao, to pass on some tips he’s NOT going to cover in the webinar. Here they are: 1. Tip for LinkedIn: KAO: If you want to add someone to your LinkedIn network but you aren’t a classmate, colleague, friend (yet), or a business partner (yet), you can still do it. You don’t need their [...]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=3nTkhNp8QoU:2cEIPJbPPBc:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=3nTkhNp8QoU:2cEIPJbPPBc:V_sGLiPBpWU"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=3nTkhNp8QoU:2cEIPJbPPBc:gIN9vFwOqvQ"></img></a> <a href="http://feeds.feedburner.com/~ff/prsecrets/JSZq?a=3nTkhNp8QoU:2cEIPJbPPBc:qj6IDK7rITs"></img></a> </div> </article> </main></body></html>