It's no secret that many newspapers are mired with staff reductions. While many expect management to replace old journalists with cheaper - and more tech-savvy - reporters, the trend is in flux as newspapers learn the economics of online publishing.

While many hotels are just beginning to adopt green practices, those with a longstanding history in the space are emphasizing that experience and developing new programs to engage guests.

Invitrogen has made a name for itself in the stem-cell market due in part to a new approach to communications and focused messaging.

MELROSE PARK, IL: Children's hair care brand Soft & Beautiful Just for Me! will launch the second phase of its national self-esteem program on August 4 with a new book and a six-city book tour.

WAYNE, PA: Shire Pharmaceuticals announced its consumer-driven launch for Vyvanse, an ADHD (attention deficit hyperactivity disorder) drug for adults, on July 23. The FDA approved the drug for adults aged 18 to 55 in April, and for children aged 6 to 12 in July 2007.

LOS ANGELES: The Writers Guild of America West (WGAW) launched its American Idol Truth Tour - to protest working conditions of reality-show writers and employees - with a July 16 kick-off event. Organizers say the tour targets both show producers, encouraging them to change their working conditions on the shows, and the public, educating them about the realities of working in reality TV.

Finding and hiring qualified talent is certainly one major HR hurdle, but an equally important one is retaining current talent. Agencies organize a variety of employee incentive programs to aid staff retention.

This month, I'll shift from internal management to issues management, and our case study comes straight from the past few weeks' headlines:

Hours after Tribune Co. CEO Sam Zell told reporters at his newspapers that job cuts and content reduction are his only option, New York Times Co. president and CEO Janet Robinson announced during a conference call that the company's second quarter profit dropped 82% from last year, when the company sold its television stations.

In my nearly four years at PRWeek, there are a few common phrases that I have heard repeated by PR pros so often that they have become tired cliches.

There are some things that TV news viewers (the few of them that are left) have gotten used to over the years: awkward banter between the anchors, overenthusiastic sports newscasters, in-depth meteorological explanations when a simple umbrella symbol would do.