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Latest News

Spectrum study looks at Americans understanding of value in healthcare

Jaimy Lee May 14, 2009

WASHINGTON: More than 30% of consumers in the US do not believe that they pay for their healthcare services, indicating confusion about the current healthcare system, says a new study from Spectrum.

Slate launches women's Web site

Frank Washkuch May 13, 2009

NEW YORK: The Slate Group, an online publishing division of The Washington Post Co. launched a women's Web site, branded Double X, this past Tuesday, May 12.

Ford looks to empower multicultural women

Kimberly Maul May 13, 2009

DEARBORN, MI: Ford recently launched two media partnerships—with Essence magazine and AOL Latino—in an attempt to empower and interact with multicultural women.

Interview: Hahn and Nordstedt, Planned TV Arts, Ruder Finn

May 12, 2009

Kimberly Maul talks to David Hahn, MD of Planned TV Arts (PTA), and Jeff Nordstedt, director of PTA Interactive, about their work in the book publishing industry and how the agency's new interactive division is enhancing PR programs for authors.

FDA misfires with Cheerios warning

May 13, 2009

The Food and Drug Administration has set its sights on Cheerios' claim that it can lower cholesterol in four to six weeks.

Five ways to improve the hiring process for PR professionals

Peter Bell May 13, 2009

All too often, as a recruiter, I've been witness to the (mis)management of the hiring process.

Feeling Blue? Show your green side and beat the recession

Mike Rosen May 12, 2009

There's good reason to feel blue. Whether you are on the agency side or the corporate side - we face the same realities in this tough economy: one-in-four households have an individual who has lost a job in the last year; homes are worth about 30 percent less; and consumer confidence fell to the lowest level since its inception.

PR innovators will reap future's real rewards

Rose Gordon May 08, 2009

The protracted recession is pressing in tighter against all businesses, promising to vastly alter the landscape. If you haven't yet felt this vice grip, consider yourself lucky.

Tips for communicating to employees during a disaster

May 08, 2009

As fears of an imminent global flu pandemic begin to subside, now is the time for corporate communicators to reflect and ask key questions: Were we prepared? Did we communicate effectively with our employees?

Select the right celebrity for your campaign

Beth Krietsch May 08, 2009

Leveraging a celebrity spokesperson as part of a PR campaign can be an incredibly powerful tool to draw attention to a brand, product, or company. Yet certain steps are necessary to ensure the partnership does not go awry.

Interview: Nico Pitney, The Huffington Post

Frank Washkuch May 08, 2009

Nico Pitney is national editor at The Huffington Post. He talks with PRWeek about the growth of advocacy journalism and using a nontraditional journalism background.

Mohegan Sun takes a gamble with 'stimulus' messaging

Nicole Zerillo May 08, 2009

With the economic crisis in full force, the Mohegan Sun Casino and Hotel created a back-to-basics PR campaign promoting its value-based offerings.

Boston's robust media market offers numerous 'Globe'-alternatives

Jaimy Lee May 07, 2009

The Boston Globe may have escaped death this week when its unions agreed to concessions, but like almost every other newspaper, it is still facing operational and editorial downscaling in the months and years to come.

Expert Q&A: Travis Van, founder, ITDatabase

Tonya Garcia May 06, 2009

ITDatabase is a research tool specifically for tech media that launched on May 4. Company founder Travis Van talks about what makes tech media unique, media relations for the tech industry, and why the company decided to launch now.

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Briefs

Edelman hires Gascoigne for digital practice

SAN FRANCISCO: Edelman added Adriana Gascoigne as VP of its digital practice in San Francisco.

Robinson joins Attention

NEW YORK: Attention PR has hired Blake Robinson to head its measurement and research division.

Valdes-Fauli to leave Jeffrey Group

NEW YORK: Mike Valdes-Fauli, MD of The Jeffrey Group's New York office, is leaving the agency and has accepted a position with an advertising agency in his hometown in South Florida.

Linhart names Womer VP

DENVER: Linhart Public Relations appointed Kelly Womer as VP, effective May 11.

Fleishman hires former HHS staffer

WASHINGTON: Fleishman-Hillard named Christina Pearson as an SVP in the agency's Washington office.

PRWeek Insider

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40 Under 40

PRWeek is now accepting nominations for its third-annual "40 under 40" feature, to be published in the August issue. This special feature will profile 40 agency, corporate, and nonprofit professionals, as well as educators, under the age of 40 that are doing outstanding work for their clients/companies and for the PR industry as a whole.

To nominate someone, please download the entry form here and e-mail 40under40@prweek.com. All nominations must be received by 5pm EST on May 29, 2009.