https://www.prweek.comrss/us/consumer Consumer news, briefs & analysis from PRWeek, leading source of information about the public relations industry en Copyright 2026, Haymarket Media Group keith.obrien@haymarketmedia.com (PR Week) Tue, 09 Jun 2026 08:07:20 +0100 keith.obrien@haymarketmedia.com (PR Week) https://www.prweek.com/article/1960056/brands-create-backrooms-parodies-mascots-cameo-eerie McDonald’s, Scrub Daddy and Plants vs. Zombies are among the brands posting creepy recreations of the A24 production. Mon, 01 Jun 2026 17:00:13 +0100 https://www.prweek.com/article/1960056 Consumer PR https://www.prweek.com/article/1960031/target-hires-style-communications-aor-dress-its-brand-narrative Karla Otto is supporting the retailer with all communications around style and design. Mon, 01 Jun 2026 15:50:32 +0100 https://www.prweek.com/article/1960031 Account move https://www.prweek.com/article/1959547/chomps-turns-rotisserie-chicken-containers-must-have-fashion-accessory Fashionistas, rejoice. Thu, 28 May 2026 14:00:00 +0100 https://www.prweek.com/article/1959547 Consumer PR https://www.prweek.com/article/1959524/why-wendys-challenged-redhead-rivals-logo-lookalike-competition Wendy’s tapped its founder’s daughter and logo inspiration, Wendy Thomas, to judge the competition’s three rounds on Tuesday. Wed, 27 May 2026 17:08:39 +0100 https://www.prweek.com/article/1959524 Consumer PR https://www.prweek.com/article/1959381/brands-star-wars-themed-ad-galaxy Brands are releasing special products celebrating ‘Star Wars: The Mandalorian and Grogu.’ Tue, 26 May 2026 19:24:56 +0100 https://www.prweek.com/article/1959381 Social media https://www.prweek.com/article/1959179/charmin-responded-spurs-rookie-carter-bryants-viral-bathroom-moment MSL worked with Charmin on the response. Fri, 22 May 2026 15:59:10 +0100 https://www.prweek.com/article/1959179 Consumer PR https://www.prweek.com/article/1958584/durand-bernarr-makes-jingle-goldfish-today-show-brand-respond How would you ‘just keep swimming’ with this organic, Goldfish-Grammy-winner crossover? Mon, 18 May 2026 18:57:26 +0100 https://www.prweek.com/article/1958584 Social media https://www.prweek.com/article/1957789/brands-celebration-2026-graduates-gets-a+-you How Chipotle, Hollister and Minted are engaging new grads. Mon, 11 May 2026 19:31:57 +0100 https://www.prweek.com/article/1957789 Consumer PR https://www.prweek.com/article/1957787/oakley-pr-aor-romans-supports-players-collection-campaign The Players Collection launched on May 5. Mon, 11 May 2026 18:25:20 +0100 https://www.prweek.com/article/1957787 Account move https://www.prweek.com/article/1957593/brands-prioritize-mental-health-self-care-mothers-day How Panera Bread, Teleflora, DoorDash and BetterHelp are celebrating moms. Fri, 08 May 2026 19:47:47 +0100 https://www.prweek.com/article/1957593 Consumer PR https://www.prweek.com/article/1957278/hellmanns-arielle-vandenberg-took-banned-garlic-met-gala Met Gala co-chair Anna Wintour had forbidden garlic at the event. Thu, 07 May 2026 10:00:00 +0100 https://www.prweek.com/article/1957278 Consumer PR https://www.prweek.com/article/1957240/gwyneth-paltrow-discusses-not-giving-fck-led-goops-marketing-strategy The Oscar-winning actress and Goop CEO took the stage as Meltwater Summit’s keynote speaker. Wed, 06 May 2026 18:02:34 +0100 https://www.prweek.com/article/1957240 Consumer PR https://www.prweek.com/article/1957055/victorias-secret-co-appoints-comms-head Josephine Bertrams joins the company after 11 years with Heineken. Tue, 05 May 2026 17:17:04 +0100 https://www.prweek.com/article/1957055 People moves https://www.prweek.com/article/1956845/screenshots-reveal-mcdonalds-internal-debate-grimace-shake-trend McDonald’s Guillaume Huin reflected on the 2023 viral moment in an X post Thursday night. Fri, 01 May 2026 19:46:20 +0100 https://www.prweek.com/article/1956845 Consumer PR https://www.prweek.com/article/1956686/want-record-asmr-video-claires-retailer-capturing-gen-alphas-attention Gen Alpha’s need to ‘fit in’ demands a new marketing approach, said Claire’s chief brand officer. Thu, 30 Apr 2026 20:35:20 +0100 https://www.prweek.com/article/1956686 Consumer PR https://www.prweek.com/article/1956362/highlights-prweeks-second-annual-sports-conference The event took place in New York City on Tuesday. Tue, 28 Apr 2026 21:11:05 +0100 https://www.prweek.com/article/1956362 Corporate PR https://www.prweek.com/article/1956300/grubhub-lovebombing-grubhub+-members-may The food delivery app launched its monthlong deal offerings with a Gold Digging Season campaign. Tue, 28 Apr 2026 14:27:12 +0100 https://www.prweek.com/article/1956300 Consumer PR https://www.prweek.com/article/1956131/kitkat-heist-one-agency-turned-real-crime-meme-gold After a KitKat truck was stolen just before Easter, the agency behind the ensuing "KitKat heist" has shared how it owned the narrative. Mon, 27 Apr 2026 16:42:36 +0100 https://www.prweek.com/article/1956131 Consumer PR https://www.prweek.com/article/1955949/nfl-draft-no-1-pick-fernando-mendoza-signs-pfizer The Every Inch Matters campaign positions the No. 1 overall pick as the latest athlete face of the company’s early detection awareness strategy. Fri, 24 Apr 2026 16:44:23 +0100 https://www.prweek.com/article/1955949 Healthcare PR https://www.prweek.com/article/1955779/cava-draws-viral-attention-new-glazed-salmon-dish-cheeky-bear-stunt-nyc 9 bears holding Cava bags took the city by storm on Tuesday. Fri, 24 Apr 2026 11:00:00 +0100 https://www.prweek.com/article/1955779 Consumer PR