Latest articles from PRWeek US Opinion

Complying with healthcare reform

Fri, 17 May 2013 16:00:00 GMT

Understanding how to comply with the Patient Protection and Affordable Care Act is crucial for PR agencies to help them prepare for the new healthcare regulations.

Diversity that fits: lessons from the C-suite

Fri, 10 May 2013 16:00:00 GMT

It's most encouraging when the executives perceived to be "running the business" embrace the challenges of diversity and inclusion.

Is there a place for b-to-b brands in social media?

Fri, 10 May 2013 16:00:00 GMT

We've all heard the canned response: "Social media is important, because regardless of whether we're there or not, our customers are talking about us." But that does not even begin to scratch the surface.

PR's opportunities, and risks, are huge

Fri, 10 May 2013 16:00:00 GMT

I'm going to come right out and say it. I'm worried about our profession.

Consumers will remember the brands that tackled big issues

Thu, 25 Apr 2013 11:30:00 GMT

Basketball legend Michael Jordan was once reportedly asked by a friend why he didn't get involved in a North Carolina election involving Jesse Helms, who once tried to block Martin Luther King Jr.'s birthday from becoming a federal holiday. His response: "Republicans buy sneakers, too."

The upside of getting downgraded

Thu, 25 Apr 2013 11:30:00 GMT

I've been suffering from frequent flier status withdrawal. It all started four years ago when I achieved global services status with United Airlines, which was no small feat.

Why CCOs deserve $1m salaries

Mon, 01 Apr 2013 11:30:00 GMT

In the early '90s, an article appeared in a trade publication about the CCO at Time Warner, who at the time was earning more than $1 million annually. It was a stunning revelation.

Contributions of PR pioneer, Dan Edelman, are everlasting

Fri, 01 Feb 2013 12:30:00 GMT

It was with great sadness that PRWeek learned last month of the death of Daniel Edelman, who passed away at age 92 after a long battle with illness.

Fortune will favor the brave as PR's next generation takes over

Tue, 01 Jan 2013 12:30:00 GMT

2013 is upon us quicker than a New York minute and this is an excellent time to look forward to the year ahead and the prospects for the communications industry.