Latest articles from PRWeek US News

National Retail Federation focuses on local, social media outreach

Mon, 30 Nov 2009 17:30:31 GMT

WASHINGTON: The National Retail Federation (NRF), which created the term Cyber Monday in 2005, is working to extend the life of the popular online shopping day through social media and more localized media outreach.

Porter Novelli launches campaign with Copenhagen Climate Council

Mon, 30 Nov 2009 16:31:53 GMT

NEW YORK: Porter Novelli partnered with the Copenhagen Climate Council to promote its work and the upcoming UN Climate Change Conference via communications and social media.

Retailers seek out competitive edge pre-holidays

Wed, 25 Nov 2009 15:00:00 GMT

NEW YORK: During this holiday season, retailers are finding that they can't rely solely on a message of value.

Final tally on DTV transition campaign soars to $6 million

Wed, 25 Nov 2009 12:15:00 GMT

WASHINGTON: The Federal Communications Commission (FCC) paid Burson-Marsteller almost $6 million to complete the public awareness campaign for the DTV transition in June, a $2.5 million increase from the initial budget, according to the final contract posted to the Recovery.gov site.

Muscle Milk gets 'Sexy' this Thanksgiving

Wed, 25 Nov 2009 12:00:00 GMT

BENICIA, CA: Muscle Milk is continuing to move its brand away from the gym and more into lifestyle with its "Sexy Pilgrim" campaign, focused on viral elements and guerrilla marketing.

Yahoo and ConAgra leverage comedians for new Web show

Wed, 25 Nov 2009 11:43:00 GMT

OMAHA, NE: ConAgra Foods partnered with Yahoo for a new branded entertainment partnership, "What's So Funny?" that launched on November 16.

XBRL training needed for better understanding

Wed, 25 Nov 2009 09:30:00 GMT

NEW YORK: The Securities Exchange Commission's (SEC) ruling last February that companies implement eXtensible Business Reporting Language (XBRL) has seen the first wave of electronic tagging take place.

BCS taps Ari Fleischer after RFP

Tue, 24 Nov 2009 15:30:00 GMT

NEW YORK: The Bowl Championship Series (BCS), which oversees postseason action for college football, hired Ari Fleischer Sports Communications after an RFP process, effective November 21.

US Cellular expands "Calling All Communities" campaign

Tue, 24 Nov 2009 13:43:00 GMT

CHICAGO: US Cellular is expanding its "Calling All Communities" CSR campaign from its inaugural year in 2008, adding a Facebook page and introducing marketing and advertising to the PR-led campaign.

Godiva jumps into social media with two campaigns

Tue, 24 Nov 2009 11:42:00 GMT

NEW YORK: Godiva introduced two social media campaigns on November 18, a virtual gifting campaign and the interactive blog I'd Rather Have Chocolate (IRHC).

Leading newspapers jockey to claim top circulation

Fri, 20 Nov 2009 15:03:31 GMT

MCLEAN, VA: As the bad news in the newspaper industry continues, circulation numbers have become a source of pride - and contention - for some outlets.

Goldman CSR campaign a step toward mending reputation

Fri, 20 Nov 2009 11:30:00 GMT

Goldman Sachs' announcement this week that it will spend $500 million to support small businesses is a massive CSR campaign, one that comes as the financial firm wades through a negative media storm.

Ketchum names Foley director, North American public affairs

Mon, 30 Nov 2009 15:26:37 GMT

WASHINGTON: Ketchum hired Donald Foley as director of North American public affairs.

Dukas PR adds three clients

Mon, 30 Nov 2009 15:14:04 GMT

NEW YORK: Dukas PR added three new clients: matchmaking network Meezoog, information security company Solutionary, and hedge fund firm FletcherBennett.

CelLynx taps MSR as AOR

Mon, 30 Nov 2009 10:59:55 GMT

SAN FRANCISCO: CelLynx, creator of the plug-and-play cellular signal booster, hired MSR Communications as AOR.

United Treatment Centers taps Todd S. Shapiro Associates

Mon, 30 Nov 2009 10:59:08 GMT

NEW YORK: United Treatment Centers, which produces the Aqua Free waterless toothbrush, hired Todd S. Shapiro Associates to lead all PR for the company.

Ackermann PR promotes Crystal Cardwell to COO

Mon, 30 Nov 2009 10:28:36 GMT

KNOXVILLE, TN: Ackermann PR has promoted Crystal Cardwell from CFO to COO.

Signature Travel Network expands work with Myriad Marketing

Wed, 25 Nov 2009 14:50:00 GMT

MARINA DEL REY, CA: Signature Travel Network, a member-owned, travel cooperative, expanded work with its marketing agency, Myriad Marketing, into the PR area.

Private Health Management selects Rogers Group

Wed, 25 Nov 2009 14:30:00 GMT

LOS ANGELES: Private Health Management, a California-based company that connects patients with care providers across the globe, has selected The Rogers Group as AOR.

S&A adds two clients

Wed, 25 Nov 2009 14:00:00 GMT

CRANFORD, NJ: Stern & Associates added MD On-Line, a healthcare technology company, and USA Illumination, a manufacturer of lighting fixtures, as clients on November 1.

RNC communications director steps down

Wed, 25 Nov 2009 14:00:00 GMT

WASHINGTON: Republican National Committee (RNC) director of communications Trevor Francis resigned on Monday, November 23, after eight months at the post.

International Document Services taps DepthPR as AOR

Wed, 25 Nov 2009 13:30:00 GMT

ATLANTA: International Document Services, a mortgage document preparation vendor, hired DepthPR as AOR.