Latest articles from PRWeek US Features

Habits: Darlàn Monterisi, EVP & MD, New York, Porter Novelli

Thu, 25 Apr 2013 11:30:00 GMT

Never get complacent or compromise your personal standards.

How can effective research strategies and tools best drill down to reach stakeholders?

Thu, 25 Apr 2013 11:30:00 GMT

Fielding research online can help reach critical audiences in emerging markets and can provide anonymity, which helps negate potential bias sometimes found in face-to-face data collection.

Lowdown: Expectations often don't match experiences

Thu, 25 Apr 2013 11:30:00 GMT

Fleishman-Hillard found that companies in the US, China, and Germany across 20 industries often trip over a gap between consumer expectations and experiences.

Newsmaker: K.C. Kavanagh, Starwood Hotels & Resorts Worldwide

Thu, 25 Apr 2013 11:30:00 GMT

With more than 1,100 hotels worldwide, Starwood's SVP of global communications checks in daily to ensure brand messaging is consistent across all channels.

PR is now a 24/7 industry, so should staffers be able to work from home?

Thu, 25 Apr 2013 11:30:00 GMT

Technology has changed the agency structure to enable staff to work seamlessly from home. But firms with non-traditional work-from-home policies run the risk of losing the benefits of collaboration, creativity, and camaraderie.

Big Idea: Brian Solis, Altimeter Group

Mon, 01 Apr 2013 11:30:00 GMT

Brian Solis, author and principal analyst at Altimeter Group, explains the four moments of truth and how marketers can use them effectively.

Brands look to Vine to target audiences with short videos

Mon, 01 Apr 2013 11:30:00 GMT

When Twitter snapped up and promptly launched the six-second video app Vine in January this year, communications professionals were quick to jump on board, producing a wide range of content for brands.

Campaign basics remain the same on foreign soil

Mon, 01 Apr 2013 11:30:00 GMT

As borders become more porous, identities more mingled, and ideas more diffuse, organizations find themselves communicating with audiences in new regions that are often politically complex, volatile, and at varying stages of development.

CEO Q&A: John Williams, Domtar Corp.

Mon, 01 Apr 2013 11:30:00 GMT

Domtar Corp. CEO John Williams speaks to Brittaney Kiefer about industry challenges and plans for expanding into the personal care market.

CMO Q&A: Anand Chandrasekher, Qualcomm

Mon, 01 Apr 2013 11:30:00 GMT

Qualcomm's Anand Chandrasekher talks to Lindsay Stein about being in the mobile technology game for almost 30 years and newfound success.

DC Influencer: Brian Graff, American Society of Pension Professionals & Actuaries

Mon, 01 Apr 2013 11:30:00 GMT

Brian Graff, CEO of the American Society of Pension Professionals & Actuaries, outlines why 401(k) tax incentives need help from the public.

Essential Guide: Independent agency networks

Mon, 01 Apr 2013 11:30:00 GMT

Sarah Shearman finds out everything you need to know about the top global agency partnerships.

Hackathon: Zoosk's heartfelt effort proves popular

Mon, 01 Apr 2013 11:30:00 GMT

Dating website Zoosk wanted to build awareness of its Heart Friend puppet, which was a YouTube hit.

Journalist Q&A: Jimmy Orr, Los Angeles Times

Mon, 01 Apr 2013 11:30:00 GMT

Jimmy Orr, managing editor of digital at the Los Angeles Times, talks to Brittaney Kiefer about paywalls, how the brand integrates social media with news stories, and its redesign plans.

Rise in government contracts is boost for small firms

Mon, 01 Apr 2013 11:30:00 GMT

The Substance Abuse and Mental Health Services Administration (SAMHSA) has noticed a problem sneaking into the American psyche.

Spotlight: Rio de Janeiro

Mon, 01 Apr 2013 11:30:00 GMT

Eraldo Carneiro, international head of corporate comms at Petrobras and chairman of ABERJE, talks about the growing importance of PR in Rio.

Start Me Up: Gui.de

Mon, 01 Apr 2013 11:30:00 GMT

In essence, Gui.de turns the Web into TV, collecting RSS feeds from sites to create free video channels. Text content is delivered by avatars, with images and videos also appearing in newscast-style streams.

Spotlight: Atlanta

Wed, 27 Mar 2013 11:30:00 GMT

Allyson Park, VP of external affairs at Coca-Cola, talks about Atlanta's dynamic atmosphere and the sense of community throughout the city.

What I do: Teddy Goff, Obama digital director

Wed, 27 Mar 2013 11:30:00 GMT

President Obama's digital director tells Sarah Shearman why social will shape the future of electioneering.

Collaboration in demand

Fri, 01 Feb 2013 12:30:00 GMT

A more coordinated and integrated slate of services helps agencies march to the same with client needs in today's real-time market.