Latest articles from PRWeek US Features

A book launch gets a social twist

Fri, 18 Dec 2009 11:30:00 GMT

Pulitzer Prize winning journalists Nicholas Kristof and Sheryl WuDunn didn't want to simply promote their new book Half the Sky: Turning Oppression into Opportunity for Women Worldwide (published by Knopf September 14).

Determining social media's value is still a challenge

Wed, 16 Dec 2009 12:39:53 GMT

As social media becomes an integral part of communications strategy, companies outside the traditional consumer-focused brands are still figuring out how to effectively use it and measure its impact.

How can I highlight my social media skills during the application process?

Mon, 14 Dec 2009 14:24:00 GMT

Over the past few years, employers in PR have placed increased emphasis on social media skills in the hiring process, and so should you. Here are tips for expanding your social media footprint and communicating that to a prospective employer:

When applying for a PR job, how can I use experience with other marketing disciplines to my advantage?

Mon, 14 Dec 2009 13:44:08 GMT

Now is actually a great time for people who have experience in other marketing disciplines to knock on our door. Today, the lines between advertising, marketing communications, branding, digital media, and PR are increasingly blurry— some may say obsolete.

Celebrity spokesperson leads to success for Essure

Fri, 11 Dec 2009 11:30:00 GMT

When reality show celebrity Trista Sutter ("The Bachelorette" and "Dancing with the Stars") publicly announced she would have her tubes tied after her second child's birth in April 2009, Conceptus and AOR Loomis Group approached her with information about Essure, the company's permanent birth control device.

Skydivers jump for breast cancer research

Fri, 04 Dec 2009 11:30:00 GMT

Jump for the Cause (JFTC) is a nonprofit skydiving organization that raises money for City of Hope's breast cancer research.

Healthcare Roundtable 2009: Changes in protocol

Tue, 01 Dec 2009 07:30:00 GMT

From social media to reform to risk, the healthcare industry is facing a number of issues that it must address. Erica Iacono and Jaimy Lee were in Philadelphia for this Airfoil PR-sponsored roundtable.

Diversity Survey 2009: Progress at work

Tue, 01 Dec 2009 07:30:00 GMT

The challenge of recruiting and retaining a diverse workforce is one that the PR industry is still facing, according to the 2009 PRWeek/Hill & Knowlton Diversity Survey.

Nike misfires with Pro Combat event

Tue, 01 Dec 2009 07:30:00 GMT

Over several weeks this fall, Nike rolled out its new lightweight Pro Combat uniforms for its sponsored college football teams, including Virginia Tech, Texas Christian, and Ohio State.

Habits: Margi Booth, president, M Booth & Associates

Tue, 01 Dec 2009 07:30:00 GMT

Margi Booth talks to 'PRWeek' about her morning ritual, first PR job, and proudest career achievement.

AARP's Donnellan ushers in a new era of comms

Tue, 01 Dec 2009 07:30:00 GMT

Kevin Donnellan, the AARP's CCO, is working to increase the organization's visibility and communications integration amid a variety of opportunities to influence discussion.

Reality check: Social Media Survey 2009

Thu, 01 Oct 2009 07:30:00 GMT

Many companies are still cautious about social media, according to the first annual PRWeek/MS&L Social Media Survey.

Gollust prepares for challenges at NBC Universal

Tue, 01 Sep 2009 07:30:00 GMT

Profit slides and on-air talent shifts are but two of the issues facing NBC Universal's new communications head.