http://www.prweek.com/rss/us/indepth Reports, profiles, surveys, and features from PRWeek, the leading source of information about PR and communications trends en Copyright 2021, Haymarket Media Group keith.obrien@haymarketmedia.com (PR Week) Fri, 15 Oct 2021 20:11:34 +0100 keith.obrien@haymarketmedia.com (PR Week) https://www.prweek.com/article/1730304/inside-bojangles-nyc-chicken-sandwich-tour There are no Bojangles located within hundreds of miles of New York, so the chain brought the food to local media outlets. Wed, 13 Oct 2021 19:41:27 +0100 https://www.prweek.com/article/1730304 Fast food https://www.prweek.com/article/1729498/winners-2021-purpose-awards Celebrating the purposeful work that is taking communications to the next level. Tue, 05 Oct 2021 15:48:56 +0100 https://www.prweek.com/article/1729498 Purpose https://www.prweek.com/article/1729752/vicks-vaporub-shines-cultural-staple-during-hispanic-heritage-month Family traditions, and even a distinct smell, can bond products to communities. Case in point: Vicks VapoRub. Thu, 07 Oct 2021 17:12:07 +0100 https://www.prweek.com/article/1729752 Consumer PR https://www.prweek.com/article/1729633/lady-gagas-born-foundation-encouraging-people-kind The effort is part of a broader effort to improve young people’s mental health. Wed, 06 Oct 2021 21:48:51 +0100 https://www.prweek.com/article/1729633 Influencers https://www.prweek.com/article/1729153/facebook-once-again-failing-crisis-response-will-matter-time Experts say the company’s point-by-point rebuttal of a Wall Street Journal investigation is missing the point: empathy. Thu, 30 Sep 2021 17:13:27 +0100 https://www.prweek.com/article/1729153 Social media https://www.prweek.com/article/1729016/tide-inspires-16-nfl-teams-turntocold Tide’s latest campaign proves even the dirtiest uniforms can be cleaned with cold water. Wed, 29 Sep 2021 16:56:06 +0100 https://www.prweek.com/article/1729016 Sports https://www.prweek.com/article/1728744/in-house-elites-the-road-endless-comms-leaders Dr LeMia Jenkins Thompson, global head of communications at Pinterest, is ambitious about the future of comms in business and public life. Mon, 27 Sep 2021 15:55:58 +0100 https://www.prweek.com/article/1728744 Agency https://www.prweek.com/article/1728501/now-catching-normal-people-made-internet-famous-brands Ever wonder what ever happened to the Wendy’s nuggs kid? (Hint: He's in the picture). Thu, 23 Sep 2021 17:19:11 +0100 https://www.prweek.com/article/1728501 Social media https://www.prweek.com/article/1728492/breyers-cookie-coverage-consumers-actually-filed-cookie-claims The company’s campaign revealed what people really thought of its new cookies & cream ice cream. Thu, 23 Sep 2021 16:38:23 +0100 https://www.prweek.com/article/1728492 Confectionery https://www.prweek.com/article/1727903/just-capital-ceo-martin-whittaker-believes-good-things-will-happen Whittaker describes how business can turn idealism into purposeful reality. Mon, 20 Sep 2021 22:10:02 +0100 https://www.prweek.com/article/1727903 Nonprofit https://www.prweek.com/article/1727754/lowdown-vaccine-hesitancy-linked-widespread-misinformation The more the deception, the less likely recipients are to get vaccinated. Fri, 17 Sep 2021 22:08:06 +0100 https://www.prweek.com/article/1727754 Coronavirus https://www.prweek.com/article/1727738/timeline-crisis-onlyfans-backpedals-porn-ban-fails-move-forward Although OnlyFans is thriving financially, it failed to transform its business, reputation or investor relations, where it seemingly had made some progress. Fri, 17 Sep 2021 17:00:41 +0100 https://www.prweek.com/article/1727738 Crisis management https://www.prweek.com/article/1727633/k-pop-groups-next-great-brand-collaboration Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers. Thu, 16 Sep 2021 17:32:46 +0100 https://www.prweek.com/article/1727633 Music https://www.prweek.com/article/1727511/subway-cmo-carrie-walsh-unwraps-companys-recent-changes She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh. Wed, 15 Sep 2021 19:31:01 +0100 https://www.prweek.com/article/1727511 Fast food https://www.prweek.com/article/1727503/sunchips-encourages-consumers-be-own-wave The campaign brought a 60% increase in traffic to SunChips’ website. Wed, 15 Sep 2021 18:34:29 +0100 https://www.prweek.com/article/1727503 Food & drink https://www.prweek.com/article/1727501/around-office-intuits-derrick-plummer The director of corporate communications takes us inside his home setup and details what lessons he’s learned working remotely. Wed, 15 Sep 2021 18:29:13 +0100 https://www.prweek.com/article/1727501 Financial services https://www.prweek.com/article/1727239/gm-comms-lead-craig-buchholz-road-less-traveled After a series of recalls and a diversity hiccup, Buchholz expounds on the automotive company’s need to address inequality and safety if it wants a smooth ride to going green. Mon, 13 Sep 2021 21:21:35 +0100 https://www.prweek.com/article/1727239 Automotive https://www.prweek.com/article/1726784/culture-club-findings-2021-communications-bellwether-survey The 4th annual survey from PRWeek and Boston University revealed PR pros played an outsize role in shaping their companies’ corporate cultures as they negotiated unprecedented new challenges. Wed, 08 Sep 2021 15:25:41 +0100 https://www.prweek.com/article/1726784 Research https://www.prweek.com/article/1726679/memoriam-20-years-later Remembering Cantor Fitzgerald’s Suria Clarke and Flight 93 hero Mark Bingham. Tue, 07 Sep 2021 22:57:36 +0100 https://www.prweek.com/article/1726679 United States https://www.prweek.com/article/1726670/forget Like thousands of New York-based workers, the employees of Haymarket Media, PRWeek's owner, were getting ready to start a normal working day on September 11, 2001. Two decades on, they reflect on the tragic events of that day and how it changed their lives. Tue, 07 Sep 2021 20:58:39 +0100 https://www.prweek.com/article/1726670 United States