Latest articles from PRWeek US Features

A panacea for care confusion

Wed, 01 Feb 2012 12:30:00 GMT

From simple-to-understand names to targeted messages, healthcare provider networks are focused on clarifying the Affordable Care Act's broad impact.

Armed forces deploy plan to buoy veterans' job prospects

Wed, 01 Feb 2012 12:30:00 GMT

In lieu of a formal campaign, the armed forces have turned to guerilla communications tactics to highlight the employment needs of veterans.

Brands inspire consumers to take part in creative process

Wed, 01 Feb 2012 12:30:00 GMT

Brands are relying more on user-generated content in their campaigns as a way to better engage consumers.

CEO Q&A: Dae Mellencamp, Vimeo

Wed, 01 Feb 2012 12:30:00 GMT

Dae Mellencamp, CEO of video-sharing website Vimeo, speaks with Danielle Drolet about addressing the needs of today's content creators.

CMO Q&A: Jill Balis, WhaleShark Media

Wed, 01 Feb 2012 12:30:00 GMT

WhaleShark Media marketing SVP Jill Balis talks to Lindsay Stein about the online coupon company's digital initiatives and focus on ROI.

Countries must initiate a different conversation

Wed, 01 Feb 2012 12:30:00 GMT

Every brand has a DNA and every place has a personality.

DC Influencer: Rachna Choudhry, Popvox

Wed, 01 Feb 2012 12:30:00 GMT

Rachna Choudhry, cofounder and CMO of Popvox, highlights how the advocacy website amplifies the public's message to Congress.

Discovering America

Wed, 01 Feb 2012 12:30:00 GMT

The US travel industry has faced a challenging adversary in the volatile economy, but tourism organizations from myriad states are highlighting "staycations" as a viable, even desirable, option.

Habits: Kiki McLean, senior partner, MD, global head of public affairs, Porter Novelli

Wed, 01 Feb 2012 12:30:00 GMT

You always have a chance to fix a bad decision, but you can't meet a challenge with no decision.

How do you work with the CEO or CMO to identify which metrics matter most?

Wed, 01 Feb 2012 12:30:00 GMT

Identifying metrics that matter most requires asking the obvious questions first.

Journalist Q&A: Matthew Breen, The Advocate

Wed, 01 Feb 2012 12:30:00 GMT

Matthew Breen, editor-in-chief of The Advocate, which turns 45 this year, talks to Emory Sullivan about key issues for the LGBT community and the magazine's tech-savvy readership.

Lowdown: Banking on change

Wed, 01 Feb 2012 12:30:00 GMT

Intense regulatory and media scrutiny of the financial services industry has placed added pressure on bank marketers, who now have to rethink outreach.

New surgical product gets a healthy boost from 'Forbes'

Wed, 01 Feb 2012 12:30:00 GMT

Cohera Medical is rolling out its first product for plastic surgery, TissuGlu Surgical Adhesive.

Newsmaker: Paul Hicks, NFL

Wed, 01 Feb 2012 12:30:00 GMT

After guiding the NFL during the 2011 lockout, its EVP of comms and public affairs is quarterbacking efforts on issues from player safety to global expansion.

Outreach efforts mature to appeal to an older audience

Wed, 01 Feb 2012 12:30:00 GMT

For the next 19 years, nearly 10,000 people a day will turn 65 years old in the US, according to Pew Research Center.

Scandals teach schools some vital lessons in crisis comms

Wed, 01 Feb 2012 12:30:00 GMT

In 2006, Duke University was propelled into a frenzy of media scrutiny following allegations of sexual abuse by three lacrosse players that were later dismissed.

Should your strategy be the same when pitching reporters and bloggers?

Wed, 01 Feb 2012 12:30:00 GMT

The principles of pitching bloggers and traditional reporters are the same, but the tactics differ.