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    <description>Healthcare news, blogs &amp; opinion from PRWeek</description>
    <language>en</language>
    <copyright>Copyright 2026, Haymarket Media Group</copyright>
    <managingEditor>keith.obrien@haymarketmedia.com (PR Week)</managingEditor>
    <lastBuildDate>Tue, 09 Jun 2026 03:06:55 +0100</lastBuildDate>
    <webMaster>keith.obrien@haymarketmedia.com (PR Week)</webMaster>
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      <link>https://www.prweek.com/article/1960686/real-chemistry-madrigal-install-20-foot-tall-liver-philly-park</link>
      <title>Real Chemistry, Madrigal install 20-foot-tall liver in Philly park</title>
      <description>The installation aims to educate attendees about fatty liver disease.</description>
      <pubDate>Fri, 05 Jun 2026 16:55:43 +0100</pubDate>
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      <link>https://www.prweek.com/article/1960475/breakfast-briefing-5-things-pr-pros-know-thursday-morning</link>
      <title>Breakfast Briefing: 5 things for PR pros to know on Thursday morning</title>
      <description>Synthesia, WPP executives launch Defyner; RetailMeNot searches for chief capri officer; SpaceX plans $75 billion IPO. </description>
      <pubDate>Thu, 04 Jun 2026 12:43:44 +0100</pubDate>
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      <category>Breakfast Briefing</category>
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      <link>https://www.prweek.com/article/1959676/philips-appoints-global-head-communications</link>
      <title>Philips appoints global head of communications</title>
      <description>Steve Heywood has worked at the health tech company for two years. </description>
      <pubDate>Thu, 28 May 2026 17:14:27 +0100</pubDate>
      <guid>https://www.prweek.com/article/1959676</guid>
      <category>People moves</category>
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      <link>https://www.prweek.com/article/1959497/real-chemistry-spin-off-swoop-acquires-nimble</link>
      <title>Real Chemistry spin-off Swoop acquires Nimble</title>
      <description>The deal adds pharmacy connectivity and adherence tools to Swoop’s platform, giving medical marketers a way to reach patients closer to the moment they decide whether to start or stay on therapy.</description>
      <pubDate>Wed, 27 May 2026 15:27:51 +0100</pubDate>
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      <link>https://www.prweek.com/article/1958141/carescout-brings-firm-build-brand-awareness</link>
      <title>CareScout brings on firm to build brand awareness</title>
      <description>Prism PR will execute media relations campaigns to build brand awareness and drive coverage of CareScout’s products and services. </description>
      <pubDate>Wed, 13 May 2026 20:29:12 +0100</pubDate>
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      <link>https://www.prweek.com/article/1957780/childrens-hospital-renamed-dolly-parton-change-communicated</link>
      <title>A children's hospital was renamed after Dolly Parton. How the change was communicated</title>
      <description>French/West/Vaughan led the integrated marketing initiative behind the renaming.</description>
      <pubDate>Mon, 11 May 2026 17:18:49 +0100</pubDate>
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      <category>Healthcare PR</category>
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      <link>https://www.prweek.com/article/1957645/jim-weiss-joins-icrs-board-directors</link>
      <title>Jim Weiss joins ICR’s board of directors</title>
      <description>Weiss will remain as chairman of Real Chemistry, which he founded in 2001.</description>
      <pubDate>Mon, 11 May 2026 12:00:00 +0100</pubDate>
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      <link>https://www.prweek.com/article/1957593/brands-prioritize-mental-health-self-care-mothers-day</link>
      <title>Brands prioritize mental health and self care for Mother’s Day</title>
      <description>How Panera Bread, Teleflora, DoorDash and BetterHelp are celebrating moms.</description>
      <pubDate>Fri, 08 May 2026 19:47:47 +0100</pubDate>
      <guid>https://www.prweek.com/article/1957593</guid>
      <category>Consumer PR</category>
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      <link>https://www.prweek.com/article/1957191/winners-2026-prweek-healthcare-awards</link>
      <title>The winners of the 2026 PRWeek Healthcare Awards</title>
      <description>The 5th annual Healthcare Awards event showcased and honored the best campaigns, initiatives, agencies, in-house teams and individuals across the healthcare and pharmaceutical PR sectors.</description>
      <pubDate>Fri, 08 May 2026 01:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1957191</guid>
      <category>Healthcare PR</category>
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      <link>https://www.prweek.com/article/1957347/breakfast-briefing-5-things-pr-pros-know-thursday-morning</link>
      <title>Breakfast Briefing: 5 things for PR pros to know on Thursday morning</title>
      <description>Infinite acquires Dukas Linden Public Relations; Hellmann's brings garlic to the Met Gala; Podcast: Eli Lilly's Courtney Kasinger.</description>
      <pubDate>Thu, 07 May 2026 12:41:42 +0100</pubDate>
      <guid>https://www.prweek.com/article/1957347</guid>
      <category>Breakfast Briefing</category>
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      <link>https://www.prweek.com/article/1956861/agency-business-report-2026-healthcare-trends</link>
      <title>Agency Business Report 2026: Healthcare trends</title>
      <description>Health comms pros share 5 noteworthy blips on the trends radar of healthcare.</description>
      <pubDate>Tue, 05 May 2026 10:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1956861</guid>
      <category>Healthcare PR</category>
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      <link>https://www.prweek.com/article/1956897/cori-mckeever-boomerangs-american-college-surgeons-lead-comms-marketing</link>
      <title>Cori McKeever boomerangs to American College of Surgeons to lead comms, marketing</title>
      <description>She was most recently Golin’s co-president of North America and global healthcare president.</description>
      <pubDate>Mon, 04 May 2026 19:03:20 +0100</pubDate>
      <guid>https://www.prweek.com/article/1956897</guid>
      <category>Healthcare PR</category>
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    <item>
      <link>https://www.prweek.com/article/1956167/american-kidney-fund-brings-lagrant-communications-multicultural-support</link>
      <title>American Kidney Fund brings on Lagrant Communications for multicultural support</title>
      <description>The agency is supporting AKF’s APOL1-mediated kidney disease Awareness Day campaign. 
</description>
      <pubDate>Tue, 28 Apr 2026 10:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1956167</guid>
      <category>Healthcare PR</category>
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    <item>
      <link>https://www.prweek.com/article/1956147/takeda-hires-jennifer-smoter-chief-comms-governance-officer</link>
      <title>Takeda hires Jennifer Smoter as chief comms and governance officer</title>
      <description>Smoter was previously chief communications officer for UnitedHealth Group.</description>
      <pubDate>Mon, 27 Apr 2026 19:54:54 +0100</pubDate>
      <guid>https://www.prweek.com/article/1956147</guid>
      <category>People moves</category>
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      <link>https://www.prweek.com/article/1955949/nfl-draft-no-1-pick-fernando-mendoza-signs-pfizer</link>
      <title>NFL draft No. 1 pick Fernando Mendoza signs with Pfizer</title>
      <description>The Every Inch Matters campaign positions the No. 1 overall pick as the latest athlete face of the company’s early detection awareness strategy.</description>
      <pubDate>Fri, 24 Apr 2026 16:44:23 +0100</pubDate>
      <guid>https://www.prweek.com/article/1955949</guid>
      <category>Healthcare PR</category>
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      <link>https://www.prweek.com/article/1955698/breakfast-briefing-5-things-pr-pros-know-thursday-morning</link>
      <title>Breakfast Briefing: 5 things for PR pros to know on Thursday morning</title>
      <description>NFL draft kicks off; ICR appoints two to healthcare bench; Flowers Communications Group opens new office. </description>
      <pubDate>Thu, 23 Apr 2026 12:42:53 +0100</pubDate>
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      <category>Breakfast Briefing</category>
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      <link>https://www.prweek.com/article/1955621/band-aid-hits-pavement-olympic-runner-boston-marathon</link>
      <title>Band-Aid hits the pavement with an Olympic runner for the Boston Marathon</title>
      <description>As running culture surges, Kenvue’s Heal Like a Pro campaign pairs elite athlete credibility with a Boston Marathon sponsorship to boost awareness of its wound-care tech.</description>
      <pubDate>Wed, 22 Apr 2026 19:32:10 +0100</pubDate>
      <guid>https://www.prweek.com/article/1955621</guid>
      <category>Healthcare PR</category>
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      <link>https://www.prweek.com/article/1955531/breakfast-briefing-5-things-pr-pros-know-wednesday-morning</link>
      <title>Breakfast Briefing: 5 things for PR pros to know on Wednesday morning</title>
      <description>Earth Day; Edelman's health Trust Barometer report; Gates Foundation to cut 20% of staff.</description>
      <pubDate>Wed, 22 Apr 2026 12:47:16 +0100</pubDate>
      <guid>https://www.prweek.com/article/1955531</guid>
      <category>Breakfast Briefing</category>
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    <item>
      <link>https://www.prweek.com/article/1955470/golin-co-president-north-america-global-healthcare-lead-exits</link>
      <title>Golin co-president of North America, global healthcare lead exits</title>
      <description>Cori McKeever has worked at the agency since 2021.</description>
      <pubDate>Tue, 21 Apr 2026 21:42:11 +0100</pubDate>
      <guid>https://www.prweek.com/article/1955470</guid>
      <category>Agency</category>
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    <item>
      <link>https://www.prweek.com/article/1955468/kimberly-clark-names-corporate-affairs-chief-post-kenvue-acquisition-future</link>
      <title>Kimberly-Clark names corporate affairs chief for post-Kenvue acquisition future</title>
      <description>Kenvue’s Russell Dyer will continue in that role. </description>
      <pubDate>Tue, 21 Apr 2026 21:21:30 +0100</pubDate>
      <guid>https://www.prweek.com/article/1955468</guid>
      <category>Corporate PR</category>
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