Latest articles from PRWeek US Healthcare

FDA hearings focus on need for guidelines

Thu, 12 Nov 2009 19:00:00 GMT

WASHINGTON: The pharmaceutical industry and healthcare communicators advocated for guidelines that would define the way they use the Web to communicate during the Food and Drug Administration (FDA)'s two-day social media hearings.

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Novartis Consumer Health to launch $200-million integrated campaign

Wed, 11 Nov 2009 18:40:00 GMT

PARSIPPANY, NJ: Novartis Consumer Health is using a quality of life message to reach people who suffer from heartburn for the launch of Prevacid 24HR, a new over-the-counter (OTC) treatment for those who experience heartburn two or more times a week.

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Communicators prepare for FDA social media hearings

Mon, 09 Nov 2009 18:30:00 GMT

WASHINGTON: Healthcare communicators are looking at the Food and Drug Administration (FDA)'s upcoming hearings as the first step in what they hope will be an ongoing dialogue about online communications and social media.

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Competitive Technologies hires RF Binder

Thu, 05 Nov 2009 13:13:52 GMT

NEW YORK: Competitive Technologies has hired RF Binder Partners to help it market its Calmare Therapy Treatment, an FDA-approved device that non-invasively treats high-intensity oncologic and neuropathic pain.

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InVentiv Communications posts 8% decline in Q3 revenues

Thu, 05 Nov 2009 11:00:00 GMT

SOMERSET, NJ: InVentiv Communications said that total revenues fell 8% to $77.6 million in the third quarter of 2009, compared to $84.1 million in 2008. Net revenues for the communications division increased by 2%, marking the first year-over-year increase in net revenues for the unit since the fourth quarter of 2008.

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ACS helps fill slots at Chicago marathon

Fri, 06 Nov 2009 11:30:00 GMT

The 2009 Chicago Marathon, which occurred on October 11, sold all of its runner slots by the end of April, but various charity organizations had additional slots available.

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Cause Survey 2009: Committed to the cause

Sun, 01 Nov 2009 07:30:00 GMT

While consumers struggle to maintain financial contributions to charities, corporate efforts are trying to fill the gap, finds the 2009 PRWeek/Barkley PR Cause Survey.

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DC Influencer: Leigh Ann Pusey, CEO, American Insurance Association

Sun, 01 Nov 2009 07:30:00 GMT

Leigh Ann Pusey, president and CEO of the American Insurance Association, discusses financial and regulatory reform with Jaimy Lee.

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Obama's trip to Asia has far-reaching PR possibilities

Fri, 13 Nov 2009 11:30:00 GMT

In the midst of the contentious healthcare debate raging on Capitol Hill, not to mention lingering decisions about the way forward in Afghanistan and the recent depressing news that the US domestic jobless rate passed the 10% mark, President Barack Obama will travel through Asia.

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Cracking the code for healthcare reform media relations

Thu, 12 Nov 2009 10:35:48 GMT

Players in a year-long debate on healthcare reform are united in at least one respect.

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Passion is essential for cause efforts to have lasting impact

Sun, 01 Nov 2009 07:30:00 GMT

Anyone who has worked on a campaign tied to charity, or another message of giving, will likely tell you that it was by far their most rewarding and enjoyable challenge.

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FDA questions safety of caffeinated alcoholic drinks

Fri, 13 Nov 2009 15:31:48 GMT

The Food and Drug Administration (FDA) said it would ban caffeinated alcoholic drinks unless the companies that make the products can prove they are safe.

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Passage of House bill prompts questions

Mon, 09 Nov 2009 15:30:00 GMT

The passage of the US House of Representatives healthcare bill on Saturday is already raising questions about how specific sectors, from medical device makers to needle clinics for drug users, will fare, as a result.

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AstraZeneca launches corporate blog, branded Facebook page

Fri, 06 Nov 2009 16:35:00 GMT

AstraZeneca launched a corporate blog this week, making it one of only a handful of large pharmaceutical companies to do so. It also launched a branded Facebook fan page.

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FDA launches 'Safe Use' program

Thu, 05 Nov 2009 11:41:00 GMT

The Food and Drug Administration (FDA) plans to address misuse of medications and preventable adverse drug events through a new program called the "Safe Use Initiative."

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Michelle Obama pushing out message in support of reform

Fri, 23 Oct 2009 16:12:00 GMT

Michelle Obama is promoting her support of healthcare reform by tying her message to breast cancer awareness on Friday, October 23, at a White House event she hosted with Jill Biden for breast cancer awareness month.

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