Latest articles from PRWeek US Technology

Edelman launches Twitter monitoring tool

Wed, 11 Nov 2009 18:45:00 GMT

LONDON: Edelman has launched Tweetlevel to measure an individual's relevance on Twitter, a service that competes directly with several other tools, including Waggener Edstrom's Twendz data mining platform.

T-Mobile issues RFP; realigns comms staff

Wed, 11 Nov 2009 18:15:00 GMT

SEATTLE: T-Mobile has recently reworked its PR strategy on two fronts by issuing an RFP for its b-to-b work and reorganizing its communications team to strengthen external outreach.

InterCall selects Ogilvy for b-to-b push

Fri, 06 Nov 2009 11:30:00 GMT

CHICAGO: InterCall, a Web conferencing provider, has enlisted Ogilvy PR as its AOR to raise its profile among a range of b-to-b audiences.

Competitive Technologies hires RF Binder

Thu, 05 Nov 2009 13:13:52 GMT

NEW YORK: Competitive Technologies has hired RF Binder Partners to help it market its Calmare Therapy Treatment, an FDA-approved device that non-invasively treats high-intensity oncologic and neuropathic pain.

Yahoo plans several reviews

Tue, 03 Nov 2009 17:20:00 GMT

SUNNYVALE, CA: Yahoo plans to issue several RFPs in the coming weeks that will total more than a million dollars in new business, including one for consumer.

How can companies be more creative in maximizing their SEO efforts?

Sun, 01 Nov 2009 07:30:00 GMT

Of course, any SEO campaign can be bolstered through the use of integration. A well-coordinated PR and paid search campaign can help ensure you are impacting the widest possible audience.

Brands focus on social media to target multicultural groups

Sun, 01 Nov 2009 07:30:00 GMT

Kodak recently launched its first all-digital marketing initiative geared toward a multicultural consumer group.

Twitter tool brings greater organization to the dialogue

Sun, 01 Nov 2009 07:30:00 GMT

CoTweet allows multiple users access to corporate Twitter accounts, coordinating and organizing those involved in such communication.

Boost Mobile demonstrates its PR maturation

Sun, 01 Nov 2009 07:30:00 GMT

"This past year, we've quadrupled in size," explains Andy Colley, Boost Mobile's corporate communications director. "It's been a pivotal year for the PR function."

CMO Q&A: Michael Mendenhall

Sun, 01 Nov 2009 07:30:00 GMT

Michael Mendenhall of Hewlett-Packard talks to Aarti Shah about its PR changes and how digital is being integrated throughout the company

The use of social media is no longer a question of if, but how

Thu, 01 Oct 2009 07:30:00 GMT

To say that social media has changed the jobs of PR practitioners would be the understatement of the decade.

New search engine adapts quickly to monitoring needs

Thu, 01 Oct 2009 07:30:00 GMT

Collecta.com is a real-time search engine, monitoring social networks like Twitter and Facebook for status updates, as well as update streams for news sites and blogs.

Atari's 'Ghostbuster' launch exceeds own expectations

Fri, 18 Sep 2009 11:30:00 GMT

Atari and DKC faced several challenges in launching "Ghostbusters: The Video Game" on June 16.

RadioShack channels the power of the nickname to boost rebranding

Tue, 01 Sep 2009 07:30:00 GMT

When RadioShack decided it wanted to bring a contemporary, fresh image to its brand, it came up with a nickname, "The Shack," to embody this effort.

Effective consumer outreach proves to be fun and games

Tue, 01 Sep 2009 07:30:00 GMT

Online games targeting a more casual participant are attracting a wider audience, including more women, due in part to ease of play, the free or low cost, and overall popularity of video games.

Disney.com's iPhone app focuses on photos

Fri, 30 Oct 2009 16:00:00 GMT

Fans can now interact with Disney.com via a new iPhone app launched this week, with a focus on photos.

T-Mobile rallies employees for anti-texting while driving pledge

Thu, 29 Oct 2009 08:30:00 GMT

Shortly after PRWeek reported that T-Mobile USA had been relatively quiet on the anti-texting while driving front, the company sent us a press release in support of the Distracted Driving Prevention Act of 2009.

Dow Jones targets Bloomberg with WSJ Professional Edition

Thu, 22 Oct 2009 18:30:00 GMT

Dow Jones & Company plans to launch The Wall Street Journal Professional Edition later this year as an online service to provide quick, more detailed and customized business news - a direct dig at Bloomberg.

Holding companies weigh in on Microsoft-Yahoo deal

Wed, 21 Oct 2009 10:00:00 GMT

The major PR and advertising companies - WPP, Omnicom, Publicis Groupe, and Interpublic Group - have thrown their support behind the proposed Microsoft and Yahoo search partnership.

Yahoo looking for yodelers

Thu, 15 Oct 2009 17:48:02 GMT

As the next phase of its "Y!ou" campaign, Yahoo held a casting call October 13 in New York and London for the world's best new yodels. Its PR agency OutCast Communications aided the effort.