Latest articles from PRWeek US Technology

George Foreman's brand moves online

Wed, 23 Jul 2008 16:24:50 GMT

MIRAMAR, FL: Applica's George Foreman brand launched its first online-centered campaign July 14, with AOR Burson-Marsteller.

Social media firms to merge

Mon, 21 Jul 2008 09:22:14 GMT

DUNDAS, ONTARIO: Social Media Group (SMG) plans to acquire DC-based Livingston Communications in August, combining two firms focused exclusively on social media marketing and communications.

Video game companies offer holiday peek at E3

Fri, 18 Jul 2008 09:40:15 GMT

LOS ANGELES: Several top players in the video game industry set the tone for their holiday communications strategy at last week's E3 conference in LA.

MySpace in talks with agencies

Thu, 17 Jul 2008 17:00:00 GMT

SAN FRANCISCO: MySpace has embarked on talks with several tech-focused agencies, according to several industry sources.

Entertainment Industry Foundation introduces anti-smoking PSAs on DVDs

Thu, 17 Jul 2008 14:31:26 GMT

LOS ANGELES: The Entertainment Industry Foundation (EIF) launched its first consumer-facing program on July 11, when it introduced anti-smoking PSAs on youth-rated DVDs that include smoking.

Times raises newsstand price amid falling profits

Thu, 24 Jul 2008 12:59:00 GMT

Hours after Tribune Co. CEO Sam Zell told reporters at his newspapers that job cuts and content reduction are his only option, New York Times Co. president and CEO Janet Robinson announced during a conference call that the company's second quarter profit dropped 82% from last year, when the company sold its television stations.

Placement of products can be bad news

Wed, 23 Jul 2008 16:28:01 GMT

There are some things that TV news viewers (the few of them that are left) have gotten used to over the years: awkward banter between the anchors, overenthusiastic sports newscasters, in-depth meteorological explanations when a simple umbrella symbol would do.

The economic downturn is a chance to accentuate PR

Wed, 23 Jul 2008 15:58:39 GMT

There's no doubt America's major corporations are looking to cut costs and streamline their businesses in the current economic downturn.

Joss Whedon's online musical miniseries coming to DVD

Wed, 23 Jul 2008 13:00:00 GMT

Joss Whedon, the creator of Buffy the Vampire Slayer and Angel, wrapped up his three-part online musical miniseries, Dr. Horrible's Sing-Along Blog, on July 19.

Expert Q&A: Alan Komet, VP, Promisec

Wed, 23 Jul 2008 11:53:46 GMT

This week, Alan Komet, VP at Promisec, a network security company, talks what you can do to protect your company's data and why it's important to the PR industry.

Sylantro gains a voice at FierceVolP

Wed, 23 Jul 2008 07:00:00 GMT

Who is your client? What are its media goals?

Court throws out 'wardrobe malfunction' fine

Tue, 22 Jul 2008 11:52:00 GMT

More than four years after Justin Timberlake revealed a rarely seen portion of Janet Jackson's anatomy to millions of football fans during Super Bowl XXXVIII, a federal court threw out the Federal Communications Commission's (FCC) $550,000 fine for CBS.

Integrating social media, search engines, and more

Tue, 22 Jul 2008 07:00:00 GMT

What's the best way to integrate social media into my PR program?

Algae becomes a fuel alternative

Tue, 22 Jul 2008 07:00:00 GMT

While ethanol might be a media darling and go-to biofuel among politicos campaigning on a green platform, it's not the only alternative fuel in play.

Getting prepared for the big presentation

Mon, 21 Jul 2008 07:00:00 GMT

Online monitoring proves to be a resourceful tool for PR agencies in new business pitches, finds Tanya Lewis