Latest articles from PRWeek US Technology

Savvis expands relationship with Ogilvy to global AOR

Wed, 08 Jul 2009 16:51:00 GMT

WASHINGTON: Savvis, a provider of managed computing and network infrastructure for IT applications, has expanded its relationship with Ogilvy PR to global AOR. The firm has worked with Savvis in the US since October 2007.

New York begins initiatives to boost media industry

Wed, 08 Jul 2009 15:30:00 GMT

NEW YORK: Mayor Michael Bloomberg announced eight technology-focused initiatives to bolster the city's media industry, which is being battered by the recession and poor advertising climate, as well as industry changes.

Kayak puts RFP on hold

Tue, 30 Jun 2009 17:43:00 GMT

NEW HAVEN, CT: Kayak.com has discarded its recently issued RFP to redefine its PR strategy.

Black Duck Software conducts social media-focused brand awareness effort

Mon, 29 Jun 2009 15:21:00 GMT

WALTHAM, MA: Black Duck Software, maker of management solutions for open source software, is conducting a brand awareness effort to increase its visibility within the tech sector and its reputation as a thought leader.

VMware reviews agencies for US support

Fri, 26 Jun 2009 15:53:00 GMT

PALO ALTO, CA: VMware is reviewing PR agencies six months after closing an earlier review.

E-Fuel brings its MicroFueler straight to Calif. Capitol steps

Fri, 10 Jul 2009 11:30:00 GMT

E-Fuel, a maker of organic fuel technologies, introduced its original MicroFueler, which converts waste products into ethanol, in March 2008.

Journalist Q&A: Kara Swisher, All Things Digital

Thu, 02 Jul 2009 11:30:00 GMT

Kara Swisher is co-executive editor of the Dow Jones-owned All Things Digital. She talks to Aarti Shah about the leaner nature of online journalism and the monetization of Web 2.0.

Now is the time for the tech industry to step up and speak with one voice

Wed, 01 Jul 2009 06:00:00 GMT

To many, Washington is presently viewed as a land of hope and despair.

Despite steps forward, social media measurement still a work in progress

Wed, 01 Jul 2009 06:00:00 GMT

On June 4, Sysomos, a company that has been quietly operating in Toronto since 2005, launched Sysomos Media Analysis Platform (MAP) and Sysomos Heartbeat.

Quicken reaches money-managing, young consumers with iPhone app

Wed, 01 Jul 2009 06:00:00 GMT

Quicken wanted to reach the 25- to 35-year-old "paycheck-to-paycheck" demographic that is just learning to manage its money.

This month's buzziest Web service: Almost.at

Wed, 01 Jul 2009 06:00:00 GMT

Almost.at is a Web-based tool that allows users to follow events in real time across Twitter, Flickr, YouTube, and a variety of other online services.

CBS News takes interactivity to a new level by linking with Ustream

Wed, 01 Jul 2009 06:00:00 GMT

CBS News recently started using interactive video platform Ustream to broadcast live breaking news, original content from cbsnews.com, and a delayed 10pm broadcast of the CBS Evening News with Katie Couric.

CA is ready to speak positively

Mon, 01 Jun 2009 07:30:00 GMT

After Sanjay Kumar, former CEO of CA, was indicted on financial fraud charges in 2004, the top communications priority was to respond to negative press. A few years later, CA focuses on spreading positive news.

Sears, Kmart open their doors for interactive customer communication

Mon, 01 Jun 2009 07:30:00 GMT

Sears Holdings Corp. (SHC) introduced MySears.com and MyKmart.com, two new interactive platforms for customers to communicate with the brands, as well as each other.

More b-to-b companies find that social media is an essential business platform

Mon, 01 Jun 2009 07:30:00 GMT

Social media has changed the way companies interact with the average consumer.