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<title>The Lead</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/" />
<modified>2012-04-26T15:07:15Z</modified>
<tagline>Thoughts on leading your organization&amp;#151;and the market&amp;#151;through public relations, social media and other forms of communication. </tagline>
<id>tag:www.padillablog.com,2012://1</id>
<generator url="http://www.movabletype.org/" version="4.0">Movable Type</generator>
<copyright>Copyright (c) 2012, mkucharski</copyright>

<link rel="start" type="application/atom+xml" href="http://feeds.feedburner.com/psbblog/bheT" /><feedburner:info xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" uri="psbblog/bhet" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:emailServiceId xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">psbblog/bheT</feedburner:emailServiceId><feedburner:feedburnerHostname xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">http://feedburner.google.com</feedburner:feedburnerHostname><entry>
<title>Worldcom PR Group's New e-Book Offers Local Market Perspective From Around the Globe</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2012/04/worldcom_pr_gro.html" />
<modified>2012-04-26T15:07:15Z</modified>
<issued>2012-04-26T14:50:41Z</issued>
<id>tag:www.padillablog.com,2012://1.373</id>
<created>2012-04-26T14:50:41Z</created>
<summary type="text/plain">The Worldcom PR Group recently published a new e-book, composed of 21 contributed articles from 20 partner agencies. The e-book, "PR in 2012: Emerging tactics and trends from around the globe," provides valuable perspective and direction for your marketing strategy....</summary>
<author>
<name>mkucharski</name>
<url>hhttp://padillaspeer.com/content/about-us/our-leaders/Matt-Kucharski.aspx</url>
<email>mkucharski@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
The Worldcom PR Group recently published a new e-book, composed of 21 contributed articles from 20 partner agencies. The e-book, "PR in 2012: Emerging tactics and trends from around the globe," provides valuable perspective and direction for your marketing strategy....
</content>
</entry>

<entry>
<title>The Benefits of the JOBS Act</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2012/04/need_title.html" />
<modified>2012-04-09T17:50:22Z</modified>
<issued>2012-04-09T17:08:25Z</issued>
<id>tag:www.padillablog.com,2012://1.372</id>
<created>2012-04-09T17:08:25Z</created>
<summary type="text/plain">Much has been written recently about the passage of the Jumpstart Our Business Startups (JOBS) Act. I think the most interesting piece appeared in the April 7 Wall Street Journal; it's based on an interview journalist James Freeman had with...</summary>
<author>
<name>mbriggs</name>
<url>http://padillaspeer.com/content/about-us/our-leaders/Marian-Briggs.aspx</url>
<email>mbriggs@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Much has been written recently about the passage of the Jumpstart Our Business Startups (JOBS) Act. I think the most interesting piece appeared in the April 7 Wall Street Journal; it's based on an interview journalist James Freeman had with...
</content>
</entry>

<entry>
<title>Facebook is knocking down your wall. Are you ready?</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2012/03/facebook_is_kno.html" />
<modified>2012-03-29T16:17:23Z</modified>
<issued>2012-03-29T13:58:24Z</issued>
<id>tag:www.padillablog.com,2012://1.371</id>
<created>2012-03-29T13:58:24Z</created>
<summary type="text/plain">If you haven't visited your company's Facebook page in a while, you might want to do so, like, right now. That's because the elements you've long been familiar with - the profile picture in the top-left corner, the wall, the...</summary>
<author>
<name>csmith</name>

<email>csmith@padillaspeer.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
If you haven't visited your company's Facebook page in a while, you might want to do so, like, right now. That's because the elements you've long been familiar with - the profile picture in the top-left corner, the wall, the...
</content>
</entry>

<entry>
<title>Minnesota Keystone Program</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2012/01/minnesota_keyst.html" />
<modified>2012-01-04T20:03:44Z</modified>
<issued>2012-01-03T23:04:01Z</issued>
<id>tag:www.padillablog.com,2012://1.370</id>
<created>2012-01-03T23:04:01Z</created>
<summary type="text/plain">The following keynote address by Lynn Casey, Padilla CEO, was presented at the Minnesota Keystone Luncheon, Dec. 14th, in Minneapolis. The state of Minnesota has a good track record of exports. Exporting the Keystone notion is one we can all...</summary>
<author>
<name>csmith</name>

<email>csmith@padillaspeer.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
The following keynote address by Lynn Casey, Padilla CEO, was presented at the Minnesota Keystone Luncheon, Dec. 14th, in Minneapolis. The state of Minnesota has a good track record of exports. Exporting the Keystone notion is one we can all...
</content>
</entry>

<entry>
<title>Live On Turfgrass - The Facts About Turf's Benefits</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/12/live_on_turfgra.html" />
<modified>2011-12-16T16:37:10Z</modified>
<issued>2011-12-16T16:28:13Z</issued>
<id>tag:www.padillablog.com,2011://1.369</id>
<created>2011-12-16T16:28:13Z</created>
<summary type="text/plain">I always get a real sense of pride when looking at my freshly cut lawn, and I love the feel of grass between my bare toes. Other than that I hadn't given grass much thought. In fact, turfgrass is often...</summary>
<author>
<name>dschad</name>
<url>http://padillaspeer.com/content/about-us/our-leaders/Dave-Schad.aspx</url>
<email>dcshad@padillaspeer.com</email>
</author>
<dc:subject>Interactive</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
I always get a real sense of pride when looking at my freshly cut lawn, and I love the feel of grass between my bare toes. Other than that I hadn't given grass much thought. In fact, turfgrass is often...
</content>
</entry>

<entry>
<title>Cruising on the Integrated Communications Bus</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/10/cruising_on_the.html" />
<modified>2011-10-07T13:50:36Z</modified>
<issued>2011-10-06T19:43:39Z</issued>
<id>tag:www.padillablog.com,2011://1.368</id>
<created>2011-10-06T19:43:39Z</created>
<summary type="text/plain">It's been a smooth ride, helping Jefferson Lines update its brand to where they're headed, versus where they've been. The refreshed brand and integrated marketing program has been rolling outta here with a road-ready new identity, a sleek e-commerce website,...</summary>
<author>
<name>bbrin</name>
<url>http://padillaspeer.com/content/about-us/our-leaders/Bob-Brin.aspx</url>
<email>bbrin@psbpr.com</email>
</author>
<dc:subject>Branding</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
It's been a smooth ride, helping Jefferson Lines update its brand to where they're headed, versus where they've been. The refreshed brand and integrated marketing program has been rolling outta here with a road-ready new identity, a sleek e-commerce website,...
</content>
</entry>

<entry>
<title>Enter to win prizes by August 31, 2011 - DEEP Focus Creative Media Contest highlights East Downtown's vibrant community</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/08/do_you_live_wor.html" />
<modified>2011-08-17T20:49:43Z</modified>
<issued>2011-08-17T20:28:13Z</issued>
<id>tag:www.padillablog.com,2011://1.367</id>
<created>2011-08-17T20:28:13Z</created>
<summary type="text/plain">Do you live, work or play on the east side of downtown Minneapolis? Are you creative? Help the capture and celebrate what makes East Downtown a cool community through photos, video or other creative media for the chance to win...</summary>
<author>
<name>jgagnon</name>
<url>www.padillaspeer.com</url>
<email>jgagnon@padillaspeer.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Do you live, work or play on the east side of downtown Minneapolis? Are you creative? Help the capture and celebrate what makes East Downtown a cool community through photos, video or other creative media for the chance to win...
</content>
</entry>

<entry>
<title>Jokes Aside:  10 Signs You Work in Public Relations at Padilla Speer Beardsley</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/08/10-signs-you-work-in-public-relations.html" />
<modified>2011-08-04T16:21:22Z</modified>
<issued>2011-08-04T16:11:36Z</issued>
<id>tag:www.padillablog.com,2011://1.366</id>
<created>2011-08-04T16:11:36Z</created>
<summary type="text/plain">As I read the August 2, 2011, Ragan article, "10 Signs You Work in Public Relations," I related to many of the humorous admissions outlined below by David Brimm, president of BrimmComm Inc., -- but wanted to personalize a short...</summary>
<author>
<name>hmueller</name>
<url>http://www.psbpr.com</url>
<email>hmueller@psbpr.com</email>
</author>
<dc:subject>PR</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
As I read the August 2, 2011, Ragan article, "10 Signs You Work in Public Relations," I related to many of the humorous admissions outlined below by David Brimm, president of BrimmComm Inc., -- but wanted to personalize a short...
</content>
</entry>

<entry>
<title>Why You Should Temper Your Tabs and Focus on Your Feed</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/07/facebook_feed.html" />
<modified>2011-07-11T15:48:46Z</modified>
<issued>2011-07-11T14:12:33Z</issued>
<id>tag:www.padillablog.com,2011://1.365</id>
<created>2011-07-11T14:12:33Z</created>
<summary type="text/plain">In general, people are more likely to interact with a brand's Facebook newsfeed than custom tabs and page applications.</summary>
<author>
<name>mwright</name>
<url>http://www.psbpr.com</url>
<email>mwright@psbpr.com</email>
</author>
<dc:subject>Social Media</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
In general, people are more likely to interact with a brand's Facebook newsfeed than custom tabs and page applications.
</content>
</entry>

<entry>
<title>Plugged In Picnic for Pets on July 16</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/07/plugged_in_picn_1.html" />
<modified>2011-07-07T14:36:53Z</modified>
<issued>2011-07-07T14:34:41Z</issued>
<id>tag:www.padillablog.com,2011://1.364</id>
<created>2011-07-07T14:34:41Z</created>
<summary type="text/plain">Padilla employees, family and friends are invited to attend the Plugged In Picnic for Pets, a fundraiser to benefit the Animal Humane Society (AHS), on Saturday, July 16, from 11 a.m. to 1 p.m. </summary>
<author>
<name>hmueller</name>
<url>http://www.psbpr.com</url>
<email>hmueller@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Padilla employees, family and friends are invited to attend the Plugged In Picnic for Pets, a fundraiser to benefit the Animal Humane Society (AHS), on Saturday, July 16, from 11 a.m. to 1 p.m. 
</content>
</entry>

<entry>
<title>Shoe Drive Collects More Than 170 Pairs of Footwear!</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/06/shoe_drive_coll.html" />
<modified>2011-06-03T20:59:49Z</modified>
<issued>2011-06-03T20:01:25Z</issued>
<id>tag:www.padillablog.com,2011://1.362</id>
<created>2011-06-03T20:01:25Z</created>
<summary type="text/plain">We proudly exceeded our Padilla Plugged In Shoe Drive goal and collected more than 170 pairs of shoes - exceeding our goal by 170 percent! Our collection was donated to Families Helping Each Other, and should arrive on the feet...</summary>
<author>
<name>hmueller</name>
<url>http://www.psbpr.com</url>
<email>hmueller@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
We proudly exceeded our Padilla Plugged In Shoe Drive goal and collected more than 170 pairs of shoes - exceeding our goal by 170 percent! Our collection was donated to Families Helping Each Other, and should arrive on the feet...
</content>
</entry>

<entry>
<title>Padilla Plugged In Shoe Drive for Families Helping Each Other</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/05/padilla_plugged.html" />
<modified>2011-05-25T13:38:59Z</modified>
<issued>2011-05-25T20:40:38Z</issued>
<id>tag:www.padillablog.com,2011://1.361</id>
<created>2011-05-25T20:40:38Z</created>
<summary type="text/plain">Bring us the shoes! Our Plugged In committee encourages Padilla employees, alumni and River Parkway Place tenants to clean out their shoe-piled closets for a good cause the week of May 23 through May 27. The Padilla Plugged In committee...</summary>
<author>
<name>hmueller</name>
<url>http://www.psbpr.com</url>
<email>hmueller@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Bring us the shoes! Our Plugged In committee encourages Padilla employees, alumni and River Parkway Place tenants to clean out their shoe-piled closets for a good cause the week of May 23 through May 27. The Padilla Plugged In committee...
</content>
</entry>

<entry>
<title>A Great Cause and a Cool Client - A Padilla Integrated Campaign</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/05/a_great_cause_a.html" />
<modified>2011-05-20T19:37:33Z</modified>
<issued>2011-05-20T15:09:10Z</issued>
<id>tag:www.padillablog.com,2011://1.360</id>
<created>2011-05-20T15:09:10Z</created>
<summary type="text/plain">I'm blogging today for two reasons: To tell you what Padilla Speer Beardsley has been up to, and to ask a favor. The links within this post are highlights of an integrated campaign launched last week for the Bush Foundation,...</summary>
<author>
<name>lcasey</name>
<url>http://pub.psbpr.com/PSB/psb-site/site/content/about-us/our-leaders/Lynn-Casey.aspx</url>
<email>info@psbpr.com</email>
</author>
<dc:subject>Interactive</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
I'm blogging today for two reasons: To tell you what Padilla Speer Beardsley has been up to, and to ask a favor. The links within this post are highlights of an integrated campaign launched last week for the Bush Foundation,...
</content>
</entry>

<entry>
<title>Dunkin' Donuts Debuts a New Website with Store-Specific Information</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/05/dunkin_donuts_d.html" />
<modified>2011-05-03T16:55:26Z</modified>
<issued>2011-05-03T16:37:47Z</issued>
<id>tag:www.padillablog.com,2011://1.359</id>
<created>2011-05-03T16:37:47Z</created>
<summary type="text/plain">Consumers increasingly desire a personal relationship with the businesses where they shop, eat, and play. This has led some consumers to turn to local businesses and move away from large, chain corporations. Dunkin' Donuts is doing its best to show...</summary>
<author>
<name>jpeterson</name>
<url>http://www.psbpr.com</url>
<email>jpeterson@psbpr.com </email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Consumers increasingly desire a personal relationship with the businesses where they shop, eat, and play. This has led some consumers to turn to local businesses and move away from large, chain corporations. Dunkin' Donuts is doing its best to show...
</content>
</entry>

<entry>
<title>Let's phase it</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/04/lets_phase_it.html" />
<modified>2011-04-13T21:42:25Z</modified>
<issued>2011-04-13T20:24:07Z</issued>
<id>tag:www.padillablog.com,2011://1.358</id>
<created>2011-04-13T20:24:07Z</created>
<summary type="text/plain">We're talking social media strategy tomorrow at the Minnesota High Tech Association's spring conference (follow @mhta, hash tag #MHTAspring). The social media breakout session entitled "Social Media Strategy: What Phase Are You In and What Can You Phase Out?" will...</summary>
<author>
<name>bbrin</name>
<url>http://padillaspeer.com/content/about-us/our-leaders/Bob-Brin.aspx</url>
<email>bbrin@psbpr.com</email>
</author>
<dc:subject>Social Media</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
We're talking social media strategy tomorrow at the Minnesota High Tech Association's spring conference (follow @mhta, hash tag #MHTAspring). The social media breakout session entitled "Social Media Strategy: What Phase Are You In and What Can You Phase Out?" will...
</content>
</entry>

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