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<?xml-stylesheet href="http://feeds.feedburner.com/~d/styles/atomfull.xsl" type="text/xsl" media="screen"?><?xml-stylesheet href="http://feeds.feedburner.com/~d/styles/itemcontent.css" type="text/css" media="screen"?><feed xmlns="http://purl.org/atom/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" version="0.3" xml:lang="en">
<title>The Lead</title>
<link rel="alternate" type="text/html" href="http://www.psbblog.com/" />
<modified>2008-07-15T15:49:04Z</modified>
<tagline>Thoughts on leading your organization&amp;#151;and the market&amp;#151;through public relations, social media and other forms of communication. </tagline>
<id>tag:www.psbblog.com,2008://1</id>
<generator url="http://www.movabletype.org/" version="4.0">Movable Type</generator>
<copyright>Copyright (c) 2008, bbrin</copyright>

<link rel="start" href="http://feeds.feedburner.com/psbblog/bheT" type="application/atom+xml" /><entry>
<title>"Creating Your Own Social Network" Software with Community Server</title>
<link rel="alternate" type="text/html" href="http://www.psbblog.com/archives/2008/07/creating_your_o.html" />
<modified>2008-07-15T15:49:04Z</modified>
<issued>2008-07-15T14:41:38Z</issued>
<id>tag:www.psbblog.com,2008://1.198</id>
<created>2008-07-15T14:41:38Z</created>
<summary type="text/plain">We've been kicking the tires on Telligent's Community Server as a social network platform to create a Facebook-like environment for intranets or special communities. We've played around with others in the past and we like that you can get this...</summary>
<author>
<name>bbrin</name>
<url>http://www.psbpr.com/page/Bob-Brin.jsp</url>
<email>bbrin@psbpr.com</email>
</author>
<dc:subject>Corporate</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.psbblog.com/">
We've been kicking the tires on Telligent's Community Server as a social network platform to create a Facebook-like environment for intranets or special communities. We've played around with others in the past and we like that you can get this...
</content>
</entry>

<entry>
<title>As The World Goes Digital....Newspapers Struggle To Find Revenue</title>
<link rel="alternate" type="text/html" href="http://www.psbblog.com/archives/2008/07/as_the_world_go.html" />
<modified>2008-07-20T09:29:28Z</modified>
<issued>2008-07-14T14:27:56Z</issued>
<id>tag:www.psbblog.com,2008://1.197</id>
<created>2008-07-14T14:27:56Z</created>
<summary type="text/plain">The Los Angeles Times Media Group announced it will axe 250 jobs, including about 17% of its editorial staff, and publish 15% fewer pages. Many media analysts claim that the industry's most pressing problem is the state of print circulation,...</summary>
<author>
<name>jscally</name>

<email>jscally@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.psbblog.com/">
The Los Angeles Times Media Group announced it will axe 250 jobs, including about 17% of its editorial staff, and publish 15% fewer pages. Many media analysts claim that the industry's most pressing problem is the state of print circulation,...
</content>
</entry>

<entry>
<title>Flashed by Google</title>
<link rel="alternate" type="text/html" href="http://www.psbblog.com/archives/2008/07/flashed_by_goog.html" />
<modified>2008-07-03T16:05:28Z</modified>
<issued>2008-07-03T15:56:03Z</issued>
<id>tag:www.psbblog.com,2008://1.196</id>
<created>2008-07-03T15:56:03Z</created>
<summary type="text/plain">Google recently announced the ability to crawl and index textual content in Flash, using a newly developed search algorithm. For you non-nerds, this basically means that your super rad, flashy site will finally be recognized and indexed. Straight from Google,...</summary>
<author>
<name>jswartz</name>
<url>http://www.psbpr.com/page/Jason-Swartz.jsp</url>
<email>jswartz@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.psbblog.com/">
Google recently announced the ability to crawl and index textual content in Flash, using a newly developed search algorithm. For you non-nerds, this basically means that your super rad, flashy site will finally be recognized and indexed. Straight from Google,...
</content>
</entry>

<entry>
<title>Ethics in PR -- an oxymoron or a given?</title>
<link rel="alternate" type="text/html" href="http://www.psbblog.com/archives/2008/06/ethics_in_pr_an.html" />
<modified>2008-06-30T18:45:22Z</modified>
<issued>2008-06-30T18:38:57Z</issued>
<id>tag:www.psbblog.com,2008://1.195</id>
<created>2008-06-30T18:38:57Z</created>
<summary type="text/plain">You'd think that a field that's built around creating and sustaining positive reputations would have fewer ethical dilemmas than others. Yet I would guess that a survey of the least "ethical" professions would find public relations right up there (or...</summary>
<author>
<name>mkucharski</name>
<url>http://www.psbpr.com/page/Matt-Kucharski.jsp</url>
<email>mkucharski@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.psbblog.com/">
You'd think that a field that's built around creating and sustaining positive reputations would have fewer ethical dilemmas than others. Yet I would guess that a survey of the least "ethical" professions would find public relations right up there (or...
</content>
</entry>

<entry>
<title>"Sustainability is Like Teenage Sex"</title>
<link rel="alternate" type="text/html" href="http://www.psbblog.com/archives/2008/06/sustainability.html" />
<modified>2008-06-24T14:05:26Z</modified>
<issued>2008-06-18T21:04:55Z</issued>
<id>tag:www.psbblog.com,2008://1.194</id>
<created>2008-06-18T21:04:55Z</created>
<summary type="text/plain">I'm betting that one'll get blocked by some Internet firewalls, but it's a direct quote from Joel Makower, editor/author of greenbiz.com, readjoel.com and stateofgreenbusiness.com. Joel spoke to a breakfast roundtable of Padilla clients and friends this morning, and had some...</summary>
<author>
<name>mkucharski</name>
<url>http://www.psbpr.com/page/Matt-Kucharski.jsp</url>
<email>mkucharski@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.psbblog.com/">
I'm betting that one'll get blocked by some Internet firewalls, but it's a direct quote from Joel Makower, editor/author of greenbiz.com, readjoel.com and stateofgreenbusiness.com. Joel spoke to a breakfast roundtable of Padilla clients and friends this morning, and had some...
</content>
</entry>

<entry>
<title>Padilla's Mike Greece on Fox</title>
<link rel="alternate" type="text/html" href="http://www.psbblog.com/archives/2008/06/padillas_mike_g.html" />
<modified>2008-06-09T14:33:44Z</modified>
<issued>2008-06-05T22:24:16Z</issued>
<id>tag:www.psbblog.com,2008://1.193</id>
<created>2008-06-05T22:24:16Z</created>
<summary type="text/plain">Check out Managing Director of Padilla Speer Beardsley's New York Office, Mike Greece, talking about how small businesses can leverage public relations for their success. Here's the link to the video....</summary>
<author>
<name>mkucharski</name>
<url>http://www.psbpr.com/page/Matt-Kucharski.jsp</url>
<email>mkucharski@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.psbblog.com/">
Check out Managing Director of Padilla Speer Beardsley's New York Office, Mike Greece, talking about how small businesses can leverage public relations for their success. Here's the link to the video....
</content>
</entry>

<entry>
<title>Do startups need PR help?</title>
<link rel="alternate" type="text/html" href="http://www.psbblog.com/archives/2008/06/do_startups_nee.html" />
<modified>2008-06-03T13:53:45Z</modified>
<issued>2008-06-03T13:45:42Z</issued>
<id>tag:www.psbblog.com,2008://1.192</id>
<created>2008-06-03T13:45:42Z</created>
<summary type="text/plain">Interesting post from Shel Holtz, a pretty bright technology communications guy -- on Twitter's recent perception issues. Rather than paraphrase, I'll let you read his post directly, as it's pretty thorough. Bottom line -- all good organizations need to build...</summary>
<author>
<name>mkucharski</name>
<url>http://www.psbpr.com/page/Matt-Kucharski.jsp</url>
<email>mkucharski@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.psbblog.com/">
Interesting post from Shel Holtz, a pretty bright technology communications guy -- on Twitter's recent perception issues. Rather than paraphrase, I'll let you read his post directly, as it's pretty thorough. Bottom line -- all good organizations need to build...
</content>
</entry>

<entry>
<title>Scott McClellan -- a spokesperson isn't a public relations professional</title>
<link rel="alternate" type="text/html" href="http://www.psbblog.com/archives/2008/06/mark_mcclellan.html" />
<modified>2008-06-03T13:26:46Z</modified>
<issued>2008-06-03T12:47:00Z</issued>
<id>tag:www.psbblog.com,2008://1.191</id>
<created>2008-06-03T12:47:00Z</created>
<summary type="text/plain">Amid the drama surrounding McClellan's book about his days in the Bush Administration were two posts -- one from CBS News legal analyst Andrew Cohen questioning ethics in public relations and a reply from PRSA's Jeff Julen. Setting aside the...</summary>
<author>
<name>mkucharski</name>
<url>http://www.psbpr.com/page/Matt-Kucharski.jsp</url>
<email>mkucharski@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.psbblog.com/">
Amid the drama surrounding McClellan's book about his days in the Bush Administration were two posts -- one from CBS News legal analyst Andrew Cohen questioning ethics in public relations and a reply from PRSA's Jeff Julen. Setting aside the...
</content>
</entry>

<entry>
<title>How young people get their news shows e-mail still not dead</title>
<link rel="alternate" type="text/html" href="http://www.psbblog.com/archives/2008/05/how_young_peopl.html" />
<modified>2008-05-23T18:44:04Z</modified>
<issued>2008-05-23T16:26:49Z</issued>
<id>tag:www.psbblog.com,2008://1.190</id>
<created>2008-05-23T16:26:49Z</created>
<summary type="text/plain">After I officially declared e-mail not dead in a recent post, I am now seeing evidence supporting my bold claim (previously my research was based on a survey of my own e-mail inbox, some 1600 messages strong). It was only...</summary>
<author>
<name>bbrin</name>
<url>http://www.psbpr.com/page/Bob-Brin.jsp</url>
<email>bbrin@psbpr.com</email>
</author>
<dc:subject>Interactive</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.psbblog.com/">
After I officially declared e-mail not dead in a recent post, I am now seeing evidence supporting my bold claim (previously my research was based on a survey of my own e-mail inbox, some 1600 messages strong). It was only...
</content>
</entry>

<entry>
<title>Public Affairs in Los Angeles -- Cerrell and Associates</title>
<link rel="alternate" type="text/html" href="http://www.psbblog.com/archives/2008/05/public_affairs.html" />
<modified>2008-05-22T17:46:00Z</modified>
<issued>2008-05-22T17:41:55Z</issued>
<id>tag:www.psbblog.com,2008://1.188</id>
<created>2008-05-22T17:41:55Z</created>
<summary type="text/plain">One of our Los Angeles-based Worldcom Public Relations Group partners Cerrell and Associates just launched a re-vamped Web site that does a nice job of laying out their very strong public affairs capabilities. If you're in need of public affairs/government...</summary>
<author>
<name>mkucharski</name>
<url>http://www.psbpr.com/page/Matt-Kucharski.jsp</url>
<email>mkucharski@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.psbblog.com/">
One of our Los Angeles-based Worldcom Public Relations Group partners Cerrell and Associates just launched a re-vamped Web site that does a nice job of laying out their very strong public affairs capabilities. If you're in need of public affairs/government...
</content>
</entry>

<entry>
<title>College of Charleston -- PRSA Counselors' Own Correspondents</title>
<link rel="alternate" type="text/html" href="http://www.psbblog.com/archives/2008/05/college_of_char.html" />
<modified>2008-05-21T08:28:46Z</modified>
<issued>2008-05-21T08:20:11Z</issued>
<id>tag:www.psbblog.com,2008://1.187</id>
<created>2008-05-21T08:20:11Z</created>
<summary type="text/plain">PRSA Counselors Academy did a cool thing at this year's Spring Conference. It invited a group of about a half-dozen public relations students from the College of Charleston to come down and act as "special correspondents" for the event --...</summary>
<author>
<name>mkucharski</name>
<url>http://www.psbpr.com/page/Matt-Kucharski.jsp</url>
<email>mkucharski@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.psbblog.com/">
PRSA Counselors Academy did a cool thing at this year's Spring Conference. It invited a group of about a half-dozen public relations students from the College of Charleston to come down and act as "special correspondents" for the event --...
</content>
</entry>

<entry>
<title>So, you don't have a green strategy</title>
<link rel="alternate" type="text/html" href="http://www.psbblog.com/archives/2008/05/so_you_dont_hav.html" />
<modified>2008-05-20T12:14:16Z</modified>
<issued>2008-05-20T11:58:45Z</issued>
<id>tag:www.psbblog.com,2008://1.186</id>
<created>2008-05-20T11:58:45Z</created>
<summary type="text/plain">I have your Green Strategy right here: have a strategy. I don't want to imply that you and your company should invent some nonsensical reason why your product is greener than your competitors'. Nor do I mean that you need...</summary>
<author>
<name>dgore</name>
<url>http://www.psbpr.com</url>
<email>dgore@psbpr.com</email>
</author>
<dc:subject>Corporate</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.psbblog.com/">
I have your Green Strategy right here: have a strategy. I don't want to imply that you and your company should invent some nonsensical reason why your product is greener than your competitors'. Nor do I mean that you need...
</content>
</entry>

<entry>
<title>Measurement -- Science Happens in the Second Year</title>
<link rel="alternate" type="text/html" href="http://www.psbblog.com/archives/2008/05/measurement_sci.html" />
<modified>2008-05-22T17:47:41Z</modified>
<issued>2008-05-20T11:51:34Z</issued>
<id>tag:www.psbblog.com,2008://1.185</id>
<created>2008-05-20T11:51:34Z</created>
<summary type="text/plain">Interesting pespective on measurement from Steve Knipstein (currently with Cushman Amberg public relations in Chicago but soon to be with Life Fitness) and Steve Shannon from Burrelle's Luce here at the PRSA Counselors Academy Spring Conference. The presenters and audience...</summary>
<author>
<name>mkucharski</name>
<url>http://www.psbpr.com/page/Matt-Kucharski.jsp</url>
<email>mkucharski@psbpr.com</email>
</author>
<dc:subject>Research</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.psbblog.com/">
Interesting pespective on measurement from Steve Knipstein (currently with Cushman Amberg public relations in Chicago but soon to be with Life Fitness) and Steve Shannon from Burrelle's Luce here at the PRSA Counselors Academy Spring Conference. The presenters and audience...
</content>
</entry>

<entry>
<title>Six Key Drivers of Brand Credibility</title>
<link rel="alternate" type="text/html" href="http://www.psbblog.com/archives/2008/05/six_key_drivers.html" />
<modified>2008-05-20T11:48:35Z</modified>
<issued>2008-05-20T11:29:19Z</issued>
<id>tag:www.psbblog.com,2008://1.184</id>
<created>2008-05-20T11:29:19Z</created>
<summary type="text/plain">Here at the Public Relations Society of America (PRSA) Counselors Academy spring conference in Naples (if you're a senior agency person and your firm isn't a member, you should join). Peter Blackshaw, EVP of Neilsen Online Strategic Solutions gave a...</summary>
<author>
<name>mkucharski</name>
<url>http://www.psbpr.com/page/Matt-Kucharski.jsp</url>
<email>mkucharski@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.psbblog.com/">
Here at the Public Relations Society of America (PRSA) Counselors Academy spring conference in Naples (if you're a senior agency person and your firm isn't a member, you should join). Peter Blackshaw, EVP of Neilsen Online Strategic Solutions gave a...
</content>
</entry>

<entry>
<title>Is e-mail a dead medium or are graphics making it ghost-like?</title>
<link rel="alternate" type="text/html" href="http://www.psbblog.com/archives/2008/05/i_dont_really_b.html" />
<modified>2008-05-19T01:49:45Z</modified>
<issued>2008-05-02T18:27:56Z</issued>
<id>tag:www.psbblog.com,2008://1.175</id>
<created>2008-05-02T18:27:56Z</created>
<summary type="text/plain">I don't really buy that e-mail is a dead communications form. If it is, I spend a good deal of my day in deadsville. As my official representative of the up-and-coming generation, my fourteen-year-old daughter doesn't do a lot of...</summary>
<author>
<name>bbrin</name>
<url>http://www.psbpr.com/page/Bob-Brin.jsp</url>
<email>bbrin@psbpr.com</email>
</author>
<dc:subject>Interactive</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.psbblog.com/">
I don't really buy that e-mail is a dead communications form. If it is, I spend a good deal of my day in deadsville. As my official representative of the up-and-coming generation, my fourteen-year-old daughter doesn't do a lot of...
</content>
</entry>

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