The Lead2009-06-17T19:03:50ZThoughts on leading your organization—and the market—through public relations, social media and other forms of communication. tag:www.psbblog.com,2009://1Movable TypeCopyright (c) 2009, tmorseMeasuring The Value2009-06-17T19:03:50Z2009-06-17T17:43:23Ztag:www.psbblog.com,2009://1.2762009-06-17T17:43:23ZLast week we met with a combined group of finance and marketing executives to discuss the value of financial and marketing communication investments. Originally inspired by a finance exec asking about the "ROI of Marketing," the discussion during the SlideShare...tmorsetmorse@psbpr.com
Last week we met with a combined group of finance and marketing executives to discuss the value of financial and marketing communication investments. Originally inspired by a finance exec asking about the "ROI of Marketing," the discussion during the SlideShare...
Facebook Launches Vanity URLs - Do you need to grab your brand's name?2009-06-12T15:29:30Z2009-06-10T19:36:49Ztag:www.psbblog.com,2009://1.2752009-06-10T19:36:49ZBy now, your organization probably has one or more Facebook profiles or fan pages. Here's some important news from the site: Starting at 12:01 a.m. EDT on Saturday, June 13, you'll be able to choose a username for your Facebook...jswartzhttp://www.psbpr.com/page/Jason-Swartz.jspjswartz@psbpr.comInteractive
By now, your organization probably has one or more Facebook profiles or fan pages. Here's some important news from the site: Starting at 12:01 a.m. EDT on Saturday, June 13, you'll be able to choose a username for your Facebook...
Did you hear that? Me, too.2009-06-05T20:47:38Z2009-06-05T20:37:04Ztag:www.psbblog.com,2009://1.2742009-06-05T20:37:04ZIn a recent post I shared how a few Tweets about a situation with Amazon demonstrated that people are listening. In the B2B marketing world, similar things are happening on LinkedIn. This week, one of our clients announced a relationship...tmorsetmorse@psbpr.com
In a recent post I shared how a few Tweets about a situation with Amazon demonstrated that people are listening. In the B2B marketing world, similar things are happening on LinkedIn. This week, one of our clients announced a relationship...
Interesting bits from PRSA Counselors Academy #CA2009 so far2009-06-01T17:15:10Z2009-06-01T16:56:34Ztag:www.psbblog.com,2009://1.2732009-06-01T16:56:34ZAttending the Public Relations Society of America Counselors Academy Spring Conference -- so far some really good content. A couple of tidbits: Like most media channels, word-of-mouth is moving vertical as evidenced by the success of SheSpeaks -- a very...mkucharskihttp://www.psbpr.com/page/Matt-Kucharski.jspmkucharski@psbpr.com
Attending the Public Relations Society of America Counselors Academy Spring Conference -- so far some really good content. A couple of tidbits: Like most media channels, word-of-mouth is moving vertical as evidenced by the success of SheSpeaks -- a very...
Why would I opt in to Wal-Mart e-alerts??2009-05-27T16:03:18Z2009-05-27T15:53:28Ztag:www.psbblog.com,2009://1.2712009-05-27T15:53:28ZOkay, maybe it's just me, but I think we need to apply a little bit more logic to the use of syndicated alerts by retailers. The other day I got an email from Wal-Mart (how they got my address, one...mkucharskihttp://www.psbpr.com/page/Matt-Kucharski.jspmkucharski@psbpr.com
Okay, maybe it's just me, but I think we need to apply a little bit more logic to the use of syndicated alerts by retailers. The other day I got an email from Wal-Mart (how they got my address, one...
Know Thy Differentiation2009-05-26T16:09:03Z2009-05-20T19:55:22Ztag:www.psbblog.com,2009://1.2692009-05-20T19:55:22ZGoogle the phrase "Know Thy Self" and you will discover many blogs discussing Socrates' advice. Rare, however, are those that discuss what it means for an organization to know itself. As a firm, we have worked through Communicating for Action...tmorsetmorse@psbpr.com
Google the phrase "Know Thy Self" and you will discover many blogs discussing Socrates' advice. Rare, however, are those that discuss what it means for an organization to know itself. As a firm, we have worked through Communicating for Action...
PR, Social Media and the Multi-Disciplined Approach2009-05-20T15:54:01Z2009-05-20T13:29:40Ztag:www.psbblog.com,2009://1.2682009-05-20T13:29:40ZSocial media sounds a lot like PR some days: • Building relationships with an inner circle of influential blogger moms. • Your story breaks on the AP newswire and suddenly it's all over Twitter. • Reading and pitching the best...bbrinhttp://www.psbpr.com/page/Bob-Brin.jspbbrin@psbpr.comInteractive
Social media sounds a lot like PR some days: • Building relationships with an inner circle of influential blogger moms. • Your story breaks on the AP newswire and suddenly it's all over Twitter. • Reading and pitching the best...
Outline for a simple yet comprehensive corporate Social Media policy2009-05-12T19:49:14Z2009-05-12T18:48:23Ztag:www.psbblog.com,2009://1.2672009-05-12T18:48:23ZGetting a lot of questions from people about what a good "corporate social media policy" should look like. I suppose the "consultant" thing to do would be to commission a huge study, benchmark a dozen "best practice" companies and develop...mkucharskihttp://www.psbpr.com/page/Matt-Kucharski.jspmkucharski@psbpr.com
Getting a lot of questions from people about what a good "corporate social media policy" should look like. I suppose the "consultant" thing to do would be to commission a huge study, benchmark a dozen "best practice" companies and develop...
Amazon-azing ... they do listen (via Twitter)!2009-05-11T19:23:34Z2009-05-11T19:05:58Ztag:www.psbblog.com,2009://1.2662009-05-11T19:05:58ZSo ... I have a Kindle2 and love it. Only one (minor) glitch so far that required interaction with the support team at Amazon. The email team was no help ... so I clicked the link on the email when...tmorsetmorse@psbpr.com
So ... I have a Kindle2 and love it. Only one (minor) glitch so far that required interaction with the support team at Amazon. The email team was no help ... so I clicked the link on the email when...
Social media isn't a channel: Ad-driven program by AT&T2009-04-23T22:09:13Z2009-04-21T11:59:15Ztag:www.psbblog.com,2009://1.2652009-04-21T11:59:15ZI like the spirit of AT&T's "Investing in America" with its etch-a-sketch illustration and story-telling based on how people are getting through these tough economic times. But the company isn't getting that social media is more than a channel for...bbrinhttp://www.psbpr.com/page/Bob-Brin.jspbbrin@psbpr.com
I like the spirit of AT&T's "Investing in America" with its etch-a-sketch illustration and story-telling based on how people are getting through these tough economic times. But the company isn't getting that social media is more than a channel for...
Nice piece (and comments) on social media monitoring from RWW2009-04-16T16:56:57Z2009-04-16T16:51:30Ztag:www.psbblog.com,2009://1.2642009-04-16T16:51:30ZThis is a really nicely done article (including a mention of our friend Jason Falls) on social media monitoring from the folks at Read Write Web. A bonus are the really insightful comments. These tools give us a better opportunity...mkucharskihttp://www.psbpr.com/page/Matt-Kucharski.jspmkucharski@psbpr.com
This is a really nicely done article (including a mention of our friend Jason Falls) on social media monitoring from the folks at Read Write Web. A bonus are the really insightful comments. These tools give us a better opportunity...
Susan Boyle should be on everyone's "Most Beautiful People" list2009-04-14T18:53:09Z2009-04-14T18:47:46Ztag:www.psbblog.com,2009://1.2632009-04-14T18:47:46ZLots of Tweets and blog entries these past few days about Susan Boyle's audition on British reality TV. Rather than attempting to turn this into some broader lesson on personal branding or packaging, I'd just encourage you to watch the...mkucharskihttp://www.psbpr.com/page/Matt-Kucharski.jspmkucharski@psbpr.com
Lots of Tweets and blog entries these past few days about Susan Boyle's audition on British reality TV. Rather than attempting to turn this into some broader lesson on personal branding or packaging, I'd just encourage you to watch the...
People ... not audiences2009-04-14T17:03:04Z2009-04-14T16:46:26Ztag:www.psbblog.com,2009://1.2622009-04-14T16:46:26ZIs it me or is "social media" almost the "e-commerce" of the late 90's ... everyone's talking about it, regardless of their industry, profession or even generation (yes, my mother was asking about Twitter a couple weeks ago). People everywhere...tmorsetmorse@psbpr.com
Is it me or is "social media" almost the "e-commerce" of the late 90's ... everyone's talking about it, regardless of their industry, profession or even generation (yes, my mother was asking about Twitter a couple weeks ago). People everywhere...
Are You Listening? Twitter Can Help. Ask SkyMall...2009-04-03T22:07:45Z2009-04-03T21:47:33Ztag:www.psbblog.com,2009://1.2612009-04-03T21:47:33ZI had one of those "bad experience turns into a good experience moments" this week involving SkyMall. They can thank Twitter for keeping me as a customer. Here's the scoop: After reading about this nifty roll-out vinyl garage floor in...mkucharskihttp://www.psbpr.com/page/Matt-Kucharski.jspmkucharski@psbpr.com
I had one of those "bad experience turns into a good experience moments" this week involving SkyMall. They can thank Twitter for keeping me as a customer. Here's the scoop: After reading about this nifty roll-out vinyl garage floor in...
Leadership DNA -- Interesting Counselors Academy Teleseminar2009-03-17T12:45:00Z2009-03-17T12:41:40Ztag:www.psbblog.com,2009://1.2602009-03-17T12:41:40ZOne of our outside board members, Paul Annett, once asked his clients to provide him with "Leadership Lessons" that he combined into a single broadside and gave out as a Christmas gift one year. What struck me about that list...mkucharskihttp://www.psbpr.com/page/Matt-Kucharski.jspmkucharski@psbpr.com
One of our outside board members, Paul Annett, once asked his clients to provide him with "Leadership Lessons" that he combined into a single broadside and gave out as a Christmas gift one year. What struck me about that list...