<!DOCTYPE html>
<html lang="en">
  <head>
    <meta charset="UTF-8" />
    <!-- Google tag (gtag.js) -->
    <script async src="https://www.googletagmanager.com/gtag/js?id=G-G310WRL0L3"></script>
    <script>
      window.dataLayer = window.dataLayer || [];
      function gtag(){dataLayer.push(arguments);}
      gtag('js', new Date());
      // Block spam referral domains from being tracked
      var _spamDomains = ['trafficheap.cc','trafficheap.com','seotrafficbot.com','semrush.com','semalt.com','darodar.com','ilovevitaly.com','buttons-for-website.com','buttons-for-your-website.com','simple-share-buttons.com','free-share-buttons.com','best-seo-solution.com','o-o-6-o-o.com','copyrightclaims.org','make-money-online.com'];
      var _ref = document.referrer ? (new URL(document.referrer)).hostname.toLowerCase() : '';
      var _isSpam = _spamDomains.some(function(d){ return _ref === d || _ref.endsWith('.' + d); });
      if (!_isSpam) {
        gtag('config', 'G-G310WRL0L3');
      }
    </script>
    <meta name="viewport" content="width=device-width, initial-scale=1.0" />
    <title>PSFK | Living Intelligence & AI Foresight</title>
    <meta name="description" content="PSFK is a Living Intelligence consultancy that provides expert trend research and strategic foresight, structuring 20 years of market signals for enterprise AI grounding.">
    <meta name="keywords" content="PSFK, Strategic Foresight, Knowledge Graphs, AI Grounding, Retail Innovation, Consumer Trends, Luxury Strategy, Beauty Technology">
    <link rel="preconnect" href="https://fonts.googleapis.com">
    <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
    <link rel="preconnect" href="https://ucarecdn.com">
    <link rel="preconnect" href="https://esm.sh">
    <link rel="preload" as="image" href="https://ucarecdn.com/c656c557-4001-4dc0-b7da-9e1681f26760/psfklogo250.png" fetchpriority="high">
    <link rel="icon" type="image/png" href="https://ucarecdn.com/e371711f-7951-4318-93bb-fd7e5b53b1ba/favicon32x32.png">
    <script src="https://cdn.tailwindcss.com"></script>
    <link href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700;800&family=JetBrains+Mono:wght@400;500&display=swap" rel="stylesheet" media="print" onload="this.media='all'">
    <style>
      :root { --psfk-purple: #663399; }
      body { font-family: 'Inter', sans-serif; background-color: #fcfcfc; color: #1a1a1a; -webkit-tap-highlight-color: transparent; text-rendering: optimizeLegibility; -webkit-font-smoothing: antialiased; }
      ::selection { background-color: rgba(102, 51, 153, 0.2); color: inherit; }
      .font-mono { font-family: 'JetBrains Mono', monospace; }
      .bg-psfk { background-color: var(--psfk-purple); }
      .text-psfk { color: var(--psfk-purple); }
      .border-psfk { border-color: var(--psfk-purple); }
      button, a, input { outline: none !important; }
      img { content-visibility: auto; }
    </style>
    <script type="text/javascript">
      (function(l) {
        var path = l.pathname;
        if (path !== '/' && path !== '/index.html' && !l.hash && !l.search.includes('p=')) {
          var p = path.slice(1);
          var search = l.search;
          l.replace(l.protocol + '//' + l.host + '/?p=' + p + (search ? '&' + search.slice(1) : '') + l.hash);
        }
      }(window.location));
    </script>

<link rel="stylesheet" href="/index.css">


  <link rel="related" href="https://www.fodda.ai" title="Fodda — AI Context Layer by PSFK">
  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "PSFK",
    "url": "https://www.psfk.com",
    "foundingDate": "2004",
    "founder": { "@type": "Person", "name": "Piers Fawkes" },
    "description": "PSFK is a Living Intelligence consultancy providing expert trend research and strategic foresight since 2004.",
    "subOrganization": {
      "@type": "Organization",
      "name": "Fodda",
      "url": "https://www.fodda.ai",
      "description": "Expert-curated knowledge graphs for AI agents, built on PSFK's 20-year research archive.",
      "sameAs": ["https://www.fodda.ai"]
    },
    "sameAs": ["https://www.linkedin.com/company/psfk/", "https://twitter.com/psfk", "https://www.fodda.ai"]
  }
  </script>
  <script type="importmap">
{
  "imports": {
    "lucide-react": "https://esm.sh/lucide-react@^0.563.0",
    "react/": "https://esm.sh/react@^19.2.3/",
    "react": "https://esm.sh/react@^19.2.3",
    "react-dom/": "https://esm.sh/react-dom@^19.2.3/",
    "@google/genai": "https://esm.sh/@google/genai@^1.38.0"
  }
}
</script>
  <script type="module" crossorigin src="/assets/index-Dd4lVEK1.js"></script>
</head>
  <body>
    <div id="root"></div>
    <noscript>
      <div style="padding:2rem;font-family:sans-serif">
        <h1>PSFK — Living Intelligence & Strategic Foresight</h1>
        <p>PSFK is the world's leading intelligence consultancy, providing expert trend research since 2004.</p>
        <p>Access PSFK research via <a href="https://www.fodda.ai">Fodda</a> — 222 expert-curated knowledge graphs for AI agents.</p>
        <nav>
          <a href="https://www.fodda.ai/graphs">Knowledge Graph Catalog</a> |
          <a href="https://www.fodda.ai/experts">Expert Digital Twins</a> |
          <a href="https://www.fodda.ai/api">API Documentation</a> |
          <a href="https://www.psfk.com/advisory">Advisory</a> |
          <a href="https://www.psfk.com/contact">Contact</a>
        </nav>
      </div>
    </noscript>
  </body>
</html>
