tag:typepad.com,2003:weblog-1357846 2012-01-09T22:12:59-05:00 making sense of numbers to understand people and why-how we buy TypePad tag:typepad.com,2003:post-6a00d8341c3bc753ef0168e545c2f7970c 2012-01-09T22:12:59-05:00 2012-01-09T22:12:59-05:00

I came across this slideshow on reception theory on SlideShare on Reception Theory. And it was a very interesting, clear read. Reception theory View more presentations from Rob McMinn As a media planner, I have been exposed to a number of 'frameworks' that tried to explain how audiences access, process, and relate with information that they encounter about brands. The one that I found most interesting was this chart (which I think is overused but still relevant though in need of further improvements to take into account how audiences have evolved). In essence, the above suggests that the communication effectiveness...<img src="http://feeds.feedburner.com/~r/ptiongson/~4/jDi8UFPJEvk" height="1" width="1"/>

Philip Tiongson http://philiptiongson.typepad.com/marginallysubversive/2012/01/communicating-meaning.html tag:typepad.com,2003:post-6a00d8341c3bc753ef0162fe28debf970d 2011-12-22T06:01:00-05:00 2011-12-21T19:27:46-05:00

The Facebook Wall is a very important piece of digital real-estate... Maximize it!<img src="http://feeds.feedburner.com/~r/ptiongson/~4/Fs4jODzuTkI" height="1" width="1"/>

Philip Tiongson http://philiptiongson.typepad.com/marginallysubversive/2011/12/eyetrackshops-findings-what-attracts-people-to-your-facebook-pages-and-what-keeps-them-there-longer.html tag:typepad.com,2003:post-6a00d8341c3bc753ef01675f1d2c90970b 2011-12-21T22:10:00-05:00 2011-12-21T19:38:03-05:00

Social media - facilitated by digital so it is real-time - is where it's at and where it will be!<img src="http://feeds.feedburner.com/~r/ptiongson/~4/b1dbW6torTE" height="1" width="1"/>

Philip Tiongson http://philiptiongson.typepad.com/marginallysubversive/2011/12/on-social-media-analytics-comscores-2011-social-reports-facebook-leading.html tag:typepad.com,2003:post-6a00d8341c3bc753ef0162fe28c477970d 2011-12-21T19:15:39-05:00 2011-12-21T19:15:39-05:00

Integrity in Analytics is needed - whether it is in the area of psychology, primary research, science, marketing sciences. <img src="http://feeds.feedburner.com/~r/ptiongson/~4/j1DhheP5UoY" height="1" width="1"/>

Philip Tiongson http://philiptiongson.typepad.com/marginallysubversive/2011/12/analytics-practitioners-need-personal-integrity-too.html tag:typepad.com,2003:post-6a00d8341c3bc753ef0162fe0eaeaa970d 2011-12-21T07:50:00-05:00 2011-12-19T20:34:47-05:00

via www.youtube.com Marketing has borrowed quite extensively from Finance in the last 10 years. As marketeers, we've started talking about returns on investments - finding the "biggest bang for our buck". Some (like my former team in a previous company) have started talking about risk management procedures - not just in managing contracts (and employing "options"-like buying techniques), but also in delivering gross impressions and shares. All these are well and good. Perhaps this is one way of the marketing department proving themselves to the finance department - an attempt to say that 'we are more than just an expense...<img src="http://feeds.feedburner.com/~r/ptiongson/~4/3GmvjiEtbVs" height="1" width="1"/>

Philip Tiongson http://philiptiongson.typepad.com/marginallysubversive/2011/12/planning-for-marketing-think-finance-think-lifetime-value.html tag:typepad.com,2003:post-6a00d8341c3bc753ef0162fe0ef33e970d 2011-12-20T05:06:00-05:00 2011-12-20T05:06:00-05:00

I came across this video just today (a year old, really, so quite old by internet standards). It is about banking and how consumesr are changing the face of banking. What I really liked about what Brett King, an author, said in the opening of the video: Just because you are a bank and you have a banking licence doesn't mean you have an exclusive on banking. And another one: If customers don't want to come to the branch..., we just serve them where they are.<img src="http://feeds.feedburner.com/~r/ptiongson/~4/u50yLS6KyOU" height="1" width="1"/>

Philip Tiongson http://philiptiongson.typepad.com/marginallysubversive/2011/12/the-age-of-new-banking-is-upon-us.html