http://www.pubexec.com Copyright 2012 North American Publishing Company en-us http://blogs.law.harvard.edu/tech/rss http://feedproxy.google.com/~r/pubexec/blog/b2b-beat/~3/6ZtFvNzSoF8/solving-data-catch-22-publishers-exposure-vs-loss-control How can a publisher not take advantage of data? It would make no sense. However there is an oft-overlooked Catch-22 at work. In order to plug into the world of cookies and data, publishers must plug into global data exchanges. By definition an... ]]> Fri, 10 Feb 2012 11:04:58 EST http://www.pubexec.com/blog/solving-data-catch-22-publishers-exposure-vs-loss-control http://feedproxy.google.com/~r/pubexec/blog/b2b-beat/~3/pb-6JSW1By8/man-bites-dog-in-b2b-media-attention-sometimes-worth-burning-a-bridge That used to be the universal publishing call to juice up your headlines. The opposite was the headline you'll never see: "Plane Landed Safely."  The last time I started a trade magazine, about eight years ago, we broke a controversial... ]]> Thu, 26 Jan 2012 08:38:57 EST http://www.pubexec.com/blog/man-bites-dog-in-b2b-media-attention-sometimes-worth-burning-a-bridge http://feedproxy.google.com/~r/pubexec/blog/b2b-beat/~3/8yfuNTBQqTo/lists-vs-data Lists have been the lifeblood of publishing. I wonder if we are all on the same page as to where lists end and data begins. Building lists, nurturing them, testing, segmenting . . . truly a juncture of art and science in publishing. The... ]]> Thu, 29 Dec 2011 14:49:51 EST http://www.pubexec.com/blog/lists-vs-data http://feedproxy.google.com/~r/pubexec/blog/b2b-beat/~3/Go3wCebo3Sg/morphing-from-publishers-advertiser-marketing-service-providers A large, and growing, publisher who recently received more than $20 million in funding wondered how ad agencies will survive. Offering enterprise solutions to advertisers is an important element in their growth plans, he told me two days ago. In... ]]> Thu, 06 Oct 2011 12:51:30 EDT http://www.pubexec.com/blog/morphing-from-publishers-advertiser-marketing-service-providers http://feedproxy.google.com/~r/pubexec/blog/b2b-beat/~3/W5eSyawS3Vo/custom-publishing-begets-marketing-services More and more "marketing services" is becoming the flavor of the week in discussions about B2B publishing. American Business Media made it the theme of their 2011 conference in Austin. In some industries, the buzzword is Marketing as a Service... ]]> Mon, 29 Aug 2011 12:14:52 EDT http://www.pubexec.com/blog/custom-publishing-begets-marketing-services http://feedproxy.google.com/~r/pubexec/blog/b2b-beat/~3/4HPzbCyF_B4/defining-readership Fri, 15 Jul 2011 14:00:49 EDT http://www.pubexec.com/blog/defining-readership http://feedproxy.google.com/~r/pubexec/blog/b2b-beat/~3/f1tc_35GMhU/publishers-have-been-distributing-content-not-getting-paid "It has never been cheaper to get a piece of content in front of a B2B buyer," said Sybase VP Mark Wilson recently. We are now at or near the tipping point where non-publishers eclipse competitive titles as a B2B publisher's prime... ]]> Thu, 02 Jun 2011 12:35:14 EDT http://www.pubexec.com/blog/publishers-have-been-distributing-content-not-getting-paid http://feedproxy.google.com/~r/pubexec/blog/b2b-beat/~3/IyD2pTz-b6M/killing-ourselves-advertising-efficiency If the value of your product was about to drop by a factor of 20x-50x – with no corresponding drop in demand – could you stop it from happening? We B2B publishers must consider this question after watching B2C ad values drop to dirt... ]]> Tue, 17 May 2011 13:48:14 EDT http://www.pubexec.com/blog/killing-ourselves-advertising-efficiency