When experienced marketers apply strategic thinking, industry knowledge and creative insight to AI, they can train it to uncover opportunities, sharpen messaging and identify strategies that help brands outperform the competition. 

Welcome to Media Relations Agency’s new era of strategic marketing! 

We’ve been marketing industry pioneers from the time our agency first opened its doors nearly 40 years ago. And we’ve never stopped innovating. Now, our tech-savvy certified marketing pros have developed an AI marketing tool like none other.

It’s designed to power business growth. 

First, we taught AI how to apply our Strategically Aimed Marketing (SAM 6®) system. This six-step system is the foundation of all good marketing. It’s based on our decades of experience helping thousands of clients tell their stories. SAM 6 is a workhorse! 

Then we figured out a way for AI to analyze how well a business is currently performing in the marketplace compared with top competitors, identify lead-generating opportunities, and create specific tasks to capitalize on those opportunities. 

Sorry, AI can’t do it all. Capability ≠ execution. 

You still need smart people to execute those tasks. You need insightful marketing strategists who know how to best apply your budget to AI’s wish list so you get the most from each spend. You need publicists to pitch and coordinate media stories; web designers to create hard-working sites and landing pages; graphic artists; video marketers, content marketing writers; etc. 

Our clients appreciate that Media Relations Agency is a full-service agency, with all those skills readily available to them. While most clients do not need them all at once; every member of our talented team is here when needed. 

Intrigued? 
Request a competitive analysis for your business by calling us at 952-697-5269 or completing this form. You’ll be impressed.

The post How is AI for marketing like a paintbrush?  appeared first on Publicity.com.

Media Relations Agency’s certified marketing pros are ready to help deploy smart, AI-savvy strategies that turn AI search disruption into a strong revenue driver.

AI is rewriting the marketing rulebook 

Content is no longer merely competing for clicks. It is fighting to become the definitive source material for AI answers. Google and other AI giants are filtering out noise. They are tightening enforcement against manipulation and prioritizing content from established publishers, expert sites and recognized authorities. If your digital footprint looks thin, AI may simply erase you from the conversation.

To win, your brand must broadcast undeniable trust signals. The AI algorithms are actively hunting for:

• Deep expertise: Proving you actually know your stuff
• High-value citations: What other trusted authorities say about you
• Consistency: A unified message across the web
• Strong website reputation: Flawless technical and editorial standards
• Structured content organization: Making it easy for AI to crawl and determine your content is the answer.

Your AI action plan

Wait and see isn’t a strategy. To help ensure buyers choose your business, products or services, execute three critical moves immediately:

• Command the news cycle: Publicity remains the ultimate gold standard for trust. When media stories talk about you, AI listens.
• Establish your thought leadership: Position your business, or its executives, as the definitive voice shaping your industry’s opinions. If you aren’t leading the narrative, a competitor will.
• Purge the hype, build authority: The era of blatant self-promotion is dead. AI penalizes fluff. Your website and social channels must pivot from “salesy” to “authoritative”. Offer the objective value that AI algorithms crave.

Don’t be passive and let AI phase your business out of the market 

Let’s audit your digital authority today and ensure your brand is the one AI recommends tomorrow. Contact us at 952-697-5269 or or use this link to schedule a call with Marketing Strategy Expert, Matt Hentges about your content needs. 

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It’s also a powerful example of how consistent media coverage of an annual event builds familiarity, trust and anticipation. The publicity we’ve arranged has helped grow participation in the event and strengthened community support with each passing year. 

Consistent promotion = compounding results  

But first, a little back story …

Our marketing support for Kids ‘n Kinship began when I joined its board in 2009. Since that time, Media Relations Agency has been honored to arrange local media coverage for all of the organization’s major fundraising events including Rick Anderson’s annual bike sale. 

For 17 years, Anderson has worked tirelessly to make this bike sale a reality. It’s an ambitious project benefitting Kids ‘n Kinship and DART, a nonprofit that provides resources to older adults and their caregivers. 

People donate their gently used bikes, Anderson and his team of hard-working volunteers donate endless hours to fix and ready the bikes for the sale, and community members are able to get an amazing deal on bikes just in time for spring. Garages are cleared of unused or outgrown bikes, riders pick up a refurbished ready-to-ride bike for a fraction of original retail cost, and two local nonprofit organizations receive generous donations to assist individuals across an intergenerational spectrum. 

For one day, this is the biggest bike shop in the world with more than 500 bikes available for purchase.

Media coverage has built significant awareness and support 

Year after year, we’ve consistently secured local media coverage for Rick’s Bike Sale. These include stories on network TV affiliates such as CBS and NBC; as well as features in regional newspapers. 

The results are staggering, with record-breaking results for 17 years straight! 

• In 2009, when Media Relations Agency promoted the very first Rick’s Bike Sale, the event raised $1,728. The momentum was just gearing up. 
• By 2015, local individuals and organizations had taken notice and were partnering with Anderson on this event. That year, bike sales climbed to $21,665. 
• In 2026, Rick’s Bike Sale generated in excess of $61,000 in sales, for a 17-year cumulative total of more than $688,000. 

The event’s success reflects the extraordinary dedication of its volunteers. We feel fortunate that we can help this very deserving organization by arranging publicity for this incredible annual feat. With hundreds of thousands of impressions, consistent media coverage undeniably amplified awareness, expanded community support and continues to help drive year-over-year record-breaking results.

Great events rarely happen overnight 

In marketing, momentum matters if you want to create opportunities for increasingly stronger results. Do you need to draw more attention to an event? Call us at 952-697-5269 or use this link to schedule a time to talk with one of our publicists.  

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The post Media coverage helps annual fundraiser get record-breaking results for 17 years in a row appeared first on Publicity.com.

Teams will spend weeks debating a LinkedIn campaign or an email sequence. By the time it launches, the opportunity has passed.

Marketing is the shortest, fastest, least expensive and most direct route to a lead, a sale and a brand. You cannot travel that route if you are standing still.

Media Relations Agency operates on a simple, slightly provocative principle: Err on the side of doing it. Post the content. Run the ad. Send the email. Pitch the story to the media. Bias your team toward aggressive execution, but only if you can answer “yes” to these two non-negotiable rules.

Rule #1: Are you protecting your brand? 

A brand isn’t a logo or a color palette. A brand is the definition people hold in their minds of your company and the products (or services) it offers. That definition is built by what you tell people and by what they experience.

Moving fast is only an advantage if you are moving in the right direction. Before any activity launches, it must align with your established messaging framework. In our Strategically Aimed Marketing (SAM 6®) process, this is governed by Step 2: Code. By using Code Sheets, you document foundational elements such as your Primary Value Points and Positioning. Code Sheets help ensure that your messages are consistently focused for the best possible response.

If your ad, post or pitch protects your brand by strictly adhering to your SAM 6 Code Sheets, push the button.

Rule #2: Are you measuring the activity?

The second rule of fast execution is accountability. You cannot execute quickly if you are flying blindly.

Before you launch a marketing activity, you must have a mechanism in place to measure its impact on revenue. We aren’t talking about vanity metrics such as “likes” or “impressions”. We are talking about true business signals: Leads. Sales calls. Inbound inquiries.

Competent marketers routinely analyze the effectiveness of promotions. Reviewing and analyzing your promotions will help continually improve your calendar. If an activity generates leads, scale it. If it falls flat, kill it and move on. Because you are biased toward action, you learn quickly and don’t waste weeks theorizing in a boardroom.

Stop staring at the whiteboard

A stagnant marketing department costs you market share every single day. If you have the right structure in place to protect your brand and measure your outcomes, your only remaining job is to execute.If your marketing feels slow, disconnected or stuck in committee, you have a structural problem. Book your Media Relations Agency’s Visibility & Growth Assessment today by calling 952-697-5269 or completing this form. We will help you build an integrated marketing engine that executes fearlessly.

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The post Why perfect marketing is killing your momentum appeared first on Publicity.com.

Get to know these emerging marketing technologies

• AGENTIC AI: This technology does more than just list options; it evaluates them and helps users complete the purchase. Instead of just information retrieval, it orchestrates decisions. 
• Generative Engine Optimization (GEO): GEO focuses on making your brand visible within AI-generated responses, not just in search rankings. 

Let’s get real. You may be undermining your results.  

If your marketing relies heavily on AI-generated content, you’re stepping into risky territory. As AI reshapes how people discover and decide, it’s rewarding credibility not volume. And credibility comes from proof, not polished, machine-written copy.

That’s why interest in media coverage is surging. And it’s why authentic, unscripted company videos are outperforming scripted perfection. 

Third-party validation is no longer a “nice to have”. It’s the signal AI looks for before it trusts, ranks or recommends you. AI isn’t just scanning your content. It’s asking: Are real people behind this? Do others vouch for it?

If the answer isn’t clear, you may be filtered out at the exact moment decisions are made.

AI is an engine, not a strategy. 

Your competitive advantage comes from pairing AI with the right marketing professionals for insights and execution. Media Relations Agency clients benefit from our decades of securing tens of thousands of media stories, and producing results-driven websites, videos, digital advertising and content. 

As marketing tools evolve, it’s essential to trust them in the hands of experienced pros who instinctively know how to make them work to your advantage. 

We can help you use AI to stay competitive. Schedule a call with us using this link or call us at 952-697-5269.

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Right now, you’re balancing a lot 

While you’re focused on maintaining transparency and authority, coping with complex supply chain issues and keeping price-sensitive customers loyal, the need for end-consumer education has never been greater. People won’t know the benefits of your new ingredient or delivery format technology, for example, or how to spot imposters, unless you find ways to tell them. 

More important: They need to hear your authentic messaging multiple times before they will feel compelled to buy. 

At the same time, marketing is also shifting. AI is influencing everything from content creation to search and purchase decisions. In many cases, website traffic is dropping. Strategies you’ve relied on for years are now flatlining. 

You don’t have to navigate these uncertainties alone 

Our Media Relations Agency team understands these changes. We know precisely how to adapt time-tested marketing tactics using new technologies to begin creating strong, consistent demand.

Bringing humanity into your marketing process

Several agencies specialize in B2B marketing. Others just do B2C. Our unique strength is bridging the two: B2B2C. We can translate your messaging and adapt your marketing strategies, so each distinct audience — from the formulator to the end consumer — understands the ‘why’ behind your brand. That human element is what motivates buyers. 

What might that look like for companies that traditionally stick with B2B marketing? Supporting your customers with B2C marketing can reinforce their decision to do business with you. 

You may want to: 

• Add a carousel featuring images and links to finished products to your website. Post consumer-focused blogs to give readers, including distributors, real-world reasons to desire these products. 
• Provide a subject matter expert to be quoted in consumer articles and/or customer marketing materials about your brand (following relevant  regulatory guidelines).  
• Reach out to consumer media with compelling study results. Your customers can then cite the media stories in their own marketing materials.
• Conduct a marketing campaign targeting specific consumer groups that would benefit most from your product. You had a reason for developing your brand. We can help you share that reason to help grow demand. For example, we’ve arranged media coverage for ingredients that support maternal health, heart health, brain health, kidney health and joint health. Similarly, we’ve arranged media stories introducing novel delivery systems, and educating consumers on how to assess finished product quality. 
• Conduct a marketing campaign with seasonal tie-ins. We’ve had great success with such marketing angles as preparing for spring break and bathing suit season, back-to-school immune support, and ways to support wellness during the stressful holiday season.    

You win whenever the public begins searching for finished products containing your ingredient or delivery system. 

Side note: Your B2C marketing also covers B2B. Keep in mind that industry professionals also see consumer media. We scroll the internet. We read articles. We watch podcasts and TV interviews. We pay attention to digital ads about subjects that interest us.  

Another reason to humanize your marketing 

Humanizing your marketing also factors into what prompts AI engines to trust and recommend your content. Digital marketing expert Neil Patel observes, “Research shows human-made content still pulls 5x more traffic than AI-generated stuff.”

Originality matters if you want to be sourced in AI searches. AI-generated content may briefly spike in searches. But without authority and uniqueness, those rankings typically drop sharply. Before long, AI-generated content starts to stagnate.  

Media Relations Agency will bring humanity to your marketing. All of which will increase your ability to appear in AI-generated searches. 

We can do all of this efficiently and effectively 

Here is why industry leaders choose to partner with us: 

• Unmatched depth of knowledge: For nearly four decades, we’ve represented top ingredient suppliers, formulators, delivery system developers and finished product brands.
• Proven performance: We apply a strong, strategic foundation to maximize the performance of today’s marketing technologies. Anyone can use the tools. We make them perform better.
• Cost-efficient execution: We know you are working with tight margins and sensitive budgets. We analyze exactly where you are, drill into the data, and deliver precisely what you need to get noticed.

You don’t have time to figure it all out on your own. We can analyze where you are now, and drill down into the data to determine precisely what you need to do to get noticed, nurture trust and start seeing real results from your marketing budget.

Contact us to get started.

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Media coverage may make or break your AI search presence

The post Build marketing resilience in the volatile nutraceutical industry appeared first on Publicity.com.

The numbers are compelling 

• 87% of buyers report that a video product demo was the final nudge needed to make a purchase, HubSpot
• B2B marketers using video see their revenue grow 49% faster year-over-year than those who do not, HubSpot 
• Approximately 68% of YouTube users report using the platform to help make a purchase decision, Marketing LTB
• Consumers are 64% more likely to purchase a product after watching a dedicated product video, Marketing LTB
• In the first half of 2025, YouTube Shorts reached an engagement rate of 7.91%, the highest among all short-form platforms (including TikTok), Sellers Commerce

You should be working with our team, including Media Relations Agency Digital Publicist Isaac Taarud, to create videos engineered for retention and engagement. Isaac repeatedly delivers results, including multiple videos surpassing 100,000 views. He once scaled a YouTube channel to 7,500 subscribers and 4.1 million views in just 105 days! He’s also skilled at using data to improve each video’s performance. 

Because Media Relations Agency specializes in fully integrated marketing, your video performance won’t exist in a silo. Every view, drop-off and conversion becomes intelligence used to fuel smarter decisions across all of your marketing channels. 

Anyone can create a video. Creating one that performs requires special skills. It takes experienced marketing pros to engineer the hook and refine the narrative to consistently deliver results; then use data-driven insights to replicate those results in other formats and channels. 

If you are not treating video as a precision conversion tool, you are leaving accelerated revenue, and market share, on the table. Contact us at 952-697-5269 or or use this link to speak with a publicist.  

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The post Are you treating your videos like conversion engines?  appeared first on Publicity.com.

Being high tech doesn’t guarantee a strong AI presence 

As we explained in our January 2026 blog, media coverage is one of your most important digital assets. If your brand is featured in trusted media, that coverage can ripple straight into AI-generated answers, putting you directly in front of high-intent buyers without them ever clicking through a search results page.

How do you secure those citations? Are there even more marketing strategies you should be using? Below are three examples of actions you should be taking right now. 

1. Use media coverage to establish credibility and accelerate awareness  

Media Relations Agency was entrusted with publicizing the launch of TrueEQ, an innovative project involving an app and platform designed to help professionals build meaningful, supportive connections. 

In an oversaturated market, breaking through and capturing the media’s attention is a significant challenge for a new app. Our team helped TrueEQ establish its presence from scratch by leveraging our decades of expertise publicizing new product launches. Within the first few months, we had already grabbed the attention of 9 million people, propelling TrueEQ to global visibility. And this is only the beginning!  Case study

2. Optimize your website’s clarity, crawlability and keyword performance

Dominion DMS tapped into our digital marketing services to conduct an overall visibility program. 

Our initial website audit identified issues related to indexation, metadata, template structure and other technical elements common in maturing websites. We also ran an AI Visibility Analysis which, among other criteria, compared Dominion’s results with its strongest competitors. 

By addressing the issues we identified, Media Relations Agency ensured the site is fully aligned with today’s best practices, and positioned to grow with Dominion’s expanding visibility and long sales cycle. Our work produced measurable improvements. Search engines and AI now have a clearer understanding of site structure, content relationships and priority pages. 

Additionally, our videographers, graphic artists and content writers produced a corporate video for Dominion, as well as flyers and several unique marketing pieces targeting key customers and prospects. These strategies helped to increase digital traffic to Dominion’s properties. 

3. Establish and reinforce your subject matter authority  

Cybersecurity expert Greg Schaffer knew that media coverage would help him grow awareness of his services. He also tapped into our team’s PR expertise to draw attention to his newly revised book, “Information Security for Small and Midsized Businesses”. 

Our publicists and media strategists arranged for Schaffer to be interviewed by regional, national and international print, broadcast and digital media, resulting in more than two million impressions. These included Wall Street Journal Market Watch and CSO (Chief Security Officer) Online, in addition to radio and TV interviews. 

This kind of multi-tier media exposure is a credibility multiplier. It also makes Schaffer’s professional insights more extractable and attributable, increasing AI’s confidence in citing him as a subject matter expert. 

Does AI recognize you as an industry or market leader? Ask us to conduct a Competitive Visibility Review to see if AI “knows” who you are. Contact us at 952-697-5269 or or use this link to schedule a call with our team.

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That’s why “easy to work with” is quietly becoming one of the most valuable differentiators in marketing. 

Being an easy-to-work-with marketing agency does more than reduce stress. It accelerates decision making, improves collaboration and ultimately drives better outcomes. Simplicity creates momentum. Clarity builds trust. And trust compounds results.

Being a confident, disciplined agency enables us to calm the chaos 

Media Relations Agency operates within a structure we call Strategically Aimed Marketing. It’s a six-step process based on our agency’s decades of practical experience. It’s easy to follow; adapts to any industry, budget or marketing environment; and keeps us fully transparent. 

Every single person on our team, even our accountant, is certified in our Strategically Aimed Marketing process. 

For our clients, this means: 

• We are clear
• We are honest
• We are organized
• We are intentional
• We respect time and budgets
• We communicate like adults
• Client objectives guide prioritization

If you want magic or shortcuts, we probably won’t be a good fit. If you want clarity, structure and a common sense approach by an experienced team working within their strengths, you’ll like working with us.

Call us at 952-697-5269 or or use this link to speak with a publicist. We are always open to a conversation.

The post Being easy to work with is one of our biggest advantages appeared first on Publicity.com.

Marketing has become a fragmented world of specialists, platforms and tools. Campaigns fail not for lack of talent, but because strategy gets disconnected from execution. Context gets lost between vendors. No one is responsible for alignment. 

The modern publicist exists to maintain context, guide decisions and ensure work stays intentional. Clients can work with one person who understands the full picture, rather than having to manage multiple contacts or vendors. 

We believe this role is essential. It’s non-negotiable. And we’re surprised that many agencies don’t even offer this service. 

The publicist role didn’t disappear. It expanded. 

Within our agency, publicists now serve as clients’ primary point of contact. They combine the discipline of traditional PR with the coordination and clarity required by today’s digital landscape.  

A modern publicist:

• Maintains continuity as strategies evolve
• Protects focus as new ideas emerge
• Ensures execution stays aligned with intent
• Preserves the client’s voice across every touchpoint

Media Relations Agency embraces this model not because it is novel, but because it maintains something marketing often loses: ownership, context and thoughtful leadership. 

This what a modern publicist actually does. 

Today’s publicists:

• Help to clearly define objectives and marketing tasks 
• Manage scope intentionally, keeping work aligned with clients’ goals 
• Turn high-level ideas into executable priorities 
• Coordinate with designers, writers, SEO, ads, developers and other creative talent 
• Evaluate new ideas and opportunities to help clients decide what delivers the most value 
• Keeps clients informed without overwhelming them

Modern marketing doesn’t need more tools, platforms or tactics. It needs a steady, informed guide who understands both the story being told and the system delivering it. Our publicists are involved with strategy, planning, execution and team/client communications. 

It’s about continuity. And it’s about clear thinking, clear execution and clear communication. To speak with a publicist, call us at 952-697-5269 or or use this link. 

The post  The modern publicist: An essential strategic partner appeared first on Publicity.com.