I haven’t been updating this blog but I am posting all new content
on my NEW BLOG on my Dave Gale Online site.

Here’s the link to the cool stuff there:

http://www.davegaleonline.com

Thanks,

Dave.

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I’m offering a killer bonus package worth $794.00 for anyone who gets Mark Anastasi’s ‘FB Auto Cash’ course being released today.

My FB Auto Cash Bonus includes an advanced List Building course currently selling for $197.00 and much more.

Get all the details of here:

http://www.davegaleonline.com/fb-auto-cash-bonus.htm

What Is FB Auto Cash?

It shows you how to log into your Facebook account… get set up…and promote affiliate links to tens of thousands of interested people, at the click of a button.

It’s so easy, that Mark (the course creator) has VERIFIED testimonials from more than 30 people who’ve never made a dime online before…

…who are now making between $1,500 and $25,000 per month EACH, by simply logging into their Facebook accounts and clicking buttons.

Get The Scoop On FB Auto Cash Here:
http://www.davegaleonline.com/FB-Auto.php

Get The Details On My $794.00 Bonus Package Here:

http://www.davegaleonline.com/fb-auto-cash-bonus.htm

Thanks,

Dave.

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What’s special about this is that they show in about 10 pages
a very specific 2k a month income stream that is ripe for
ANYONE’s taking.

Click Here To Grab Your Copy <<==

You’ll have to opt in to get it but it will be worth it I promise!

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To Download Right Click and Choose Save As
http://www.davegaleonline.com/pdf/WP_Set_Up.pdf

Don’t worry it’s easy

The report is short but shows you
step by step, not only how to set
it up but also:

- How to get it set up so it sucks
in visitors (you don’t pay for)

- The best plugins (costs nothing)

- Where to get great looking themes
(again costing nothing)

If you’ve never set up a blog before or
have been worried about technical stuff
it will help you:

http://www.davegaleonline.com/pdf/WP_Set_Up.pdf

Speak soon,

Dave.

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>> Article Booster Strategy<<

P.S. >> Click Here for the ‘Shortcut’ I Mention In The Video!

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Found this on YouTube & posted this video for fun – anyway it made me laugh!

Enjoy:

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The obvious example is with Pay-Per-Click ads, but keywords are also the basis of almost any campaign. For example:

>> Article Marketing

You need to optimize your article for a specific keyword you want it to rank in the search engines or get found in an article directory.

You also use Keyword Anchor text to link back to your web site or ‘money page’ with the keyword you are trying to that for.

Same goes for

>> Video Marketing

>> Social/Web 2.0 sites etc.

>> Your Own Sites Content

In all of this you are trying to attract people to your website based on the certain keywords they are searching for on the internet or attract them from websites that they are on that are related to those keywords.

Here’s My Point, or the Take Away I Want You To Get From This:

You need to target the right keywords so you don’t waste your time or ad budget no matter what sort of marketing you are doing!

At the very least you need to be tracking your traffic and seeing which traffic makes you money.

This is obvious when you are spending money directly on keywords with Pay Per Click search engines. But you should also track when you are using ‘free’ methods such as Article or Video marketing etc.

This way you stop wasting time optimizing your content for rubbish keywords – and only put your efforts into Money Making Keywords.

This may seem obvious but it’s surprising how many people just Don’t Bother – even with Pay-Per-Click stuff.

Crazy!

Here’s another thing:

You Just Don’t Know What Keywords Will or Won’t Convert – until you test!

For example general advice is that broad keywords get more traffic and are less profitable for 2 main reasons:

1) They Have More Competition (because they have more traffic)

2) The People Who Use ‘Em Are Usually Casual Browsers – NOT looking to buy stuff!

In general this is true.

But not always!

For example in one of my niche markets I have found that one of the top converting keywords is just a broad two word phrase!

If I hadn’t have tested it I would have left a lot of money on the table.

The Quickest Way To Test Keywords

Even if your main focus is ‘free’ methods such as article, video, web 2.0 marketing you can still do a small test using Pay Per Click ads.

This is about the fastest way you can test keywords to find the buyers.

Here’s how to do it even without blowing a fortune!

1) Start off with the most obvious buying keywords

For example:

1) Keywords based around a product name

2)  How To or Guide (especially good for info products)

3)  Shopper Mentality Keywords (add these as modifiers to main keywords):

> buy
> buy online
> purchase
> purchase online
> shipping
> review
> compare
> coupon
> discount

2) Set Your Budget At A Daily Level You Can Afford

This might be $10/day if you really are on a budget. Obviously the more you spend in a day the faster you can test.

3) Make Sure You Track To The Keyword Level

This is easy if you are selling you own product, for example with Google you can just use their conversion optimizer which will be in your Adwords account.

If you are selling affiliate products then there is software you will need to buy which will do this for you.

I went over this in a previous post which you can find here:

http://www.publishingsuccessblog.com/instant-adwords-profits-boosters

4) Get Enough Traffic Before Giving Up

Take note of any keywords that get a sale in 200 clicks. Now this may or may not be profitable as far as the Adwords campaign goes. But this isn’t the point.

This Is Just About Finding The Money Keywords!

You have made an investment in your business and have now found the keywords that make you money and you can base your other marketing efforts on those keywords!

Of course if a keyword was profitable on your PPC campaign keep it going and stop the ones that weren’t.

Rinse and repeat with another batch of keywords.

By controlling your ad budgets and testing a small numbers at a time you don’t have to worry about burning through a whole bunch of money to find the Money Keywords real fast!

Speak soon,

Dave.

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If you’re a more experienced marketer then you probably know about this and it’s a given, but you’d be surprised by the number of people that go about this the wrong way!

This is done with the best free tool I use and recommend which is Google’s
which is found here:

http://adwords.google.com/select/KeywordToolExternal

Anyway it’s easy to be ‘fooled’ into thinking a certain keyword gets a lot of searches when it really gets hardly any.

THIS CAN BE VERY COSTLY

Especially when you start getting backlinks, writing articles, shooting videos
and building new sites…

…all based on trying to rank for a keyword that
gets hardly any traffic!

WHAT’s THE BIG MISTAKE THEN?

Well it’s just the way most people use Google’s keyword tool and also how many other marketers have taught how to use it.

It goes like this:

You type in your main keyword phrase and see what comes up. You then look at the number of searches it gives you for your main keyword and other related keywords.

Lets look at the keyword:

xbox for

Here are the Google search results:

Wow Millions of searches right?

WRONG!

As this is for the BROAD term.

But change the settings for ‘EXACT MATCH’ and it goes right down!

Now the keyword XBOX FOR isn’t something I would go after even if I was in the X Box market. It just serves as a clear example for you

The take away from this is if you want to an accurate idea of how many searches a certain keyword *really* gets then just choose the ‘Exact Match’
option in Google’s keyword tool.

HERE’S HOW

This will be on the right hand side – you should see a drop down menu which will show ‘Broad’ by default.

Just click on the arrow and choose ‘Exact’ instead!

Hope this helps.

Speak soon,

Dave.

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1. Use keyword rich titles

It’s important your ebooks are listed as high up the search rankings as possible, on the first page preferably. This ensures potential customers can see your work easily therefore increasing your chances of a sale.

To give yourself the best chance of this happening, give your ebook a title that incorporates the words and phrases your target market use when searching the net. Choose a few keywords if possible but don’t go overboard and end up with a strange title!

2. Learn to overcome writers block

It’s sure to affect all authors at some time or another but don’t let writers block spoil your chances of authoring a best seller! If you find your mind going blank and the words just won’t come, take a break from the keyboard for a while.

Spending all day, everyday tapping keys will lead to boredom and uninspired writing. Increase your productivity by doing other things apart from writing that will encourage your creative juices to flow.

3. Use your ebook to offer help

One of the best ways to grab your potential customers’ attention is by offering to solve a problem they have encountered. Spend some time researching online by visiting blogs and forums to find out the key issues or difficulties your target market are experiencing.

Once you have gained this knowledge, the next step is to search for the most effective solutions you can find and incorporate this information into a winning ebook.

4. Always hire a proofreader

Proofreading or critiquing your own work is never easy and this is why even best selling authors use the services of a professional editor before their work goes to print. A fresh pair of eyes can work wonders to spice up your content as well as correcting any mistakes you have missed.

Its best if the proofreader has a good knowledge of your chosen subject and is aware of the market you are aiming for in order to ensure the ebook remains focused and directed towards your intended readership.

5. Know your audience

Get to know your audience and what it is they are looking for. Once you understand this its easy to cater to their needs. Ensure you have a good online presence and communicate regularly with your target market through your website, forums and blogs.

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