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Affle to Buy Perion for $420 Million in an All-Cash Deal
Perion keeps its name, but Affle plans a review of its business contracts after closing.
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Cloudflare Private Origins Goes GA for Enterprise Accounts
Internal APIs and MCP servers get public-site protection without a public IP, if you're on Enterprise and get the return route right.
Google May Be Bringing Back the num=100 Results Parameter
One sighting after a knowledge panel click, and a failed attempt to repeat it: what that means for your rank tracking.
Google's Gary Illyes Blames AI for More Fake Googlebots
A user-agent that says Googlebot proves nothing; a DNS lookup does, and most small sites should look before they block.
Vercel Will Bill Data Cache Use as It Moves to Runtime Cache
Your code stays the same, but the reads and writes behind Next.js fetch caching go onto a meter.
Reddit splits its home feed into For You and Following
Recommendations get a prime slot, so your posts may reach more than the people who follow your community.
Bing Splits AI Training From AI Search Grounding
Microsoft's new controls will let you block AI training and still appear in AI answers, but the dates matter as much as the settings.
ChatGPT Ads Turns On Ad Rewrites by Default: Check Your Setting
Advertisers gain more markets and a wider ad format, but ChatGPT can now rewrite your ads unless you opt out.
Google plans to support one robots.txt rule for AI training opt-outs
A shared policy token would set broad AI training preferences alongside company-specific rules, with Google aiming to support it in 2027.
