These times are turbulent. Within four years, architectural rendering has had its ups and downs along the side of new construction as noted in this NAHB report. No doubt this is having positive and negative effects on the architectural illustration industry. The downside to all of this is obvious: business could be better.

The upside is that the current conditions have helped us to refine our services in two notable ways. First, a refocus on our passion for 3D visualization. Which brings us to IDEAVIZ. IDEAVIZ is a division of Artist Rendering that specializes in 3D illustrations, 3D modeling, 3D animations and 3D virtual reality. These 3D rendering services demonstrate our rendering abilities. You should check out our latest portfolio pieces including this new interactive lighting fixture that we designed to highlight Pinnacle Architectural Lightings’ latest fixture, the Adeo.

Second, we've done some housekeeping. We have installed productive new web tools that make quotes and proposals faster and more accurate so that our production pipeline can move forward with great efficiently. We have developed a holistic approach to each project, with expanded services in creating marketing collateral that enhances your projects emotional appeal with your target audience. We have also noticed an upward trend with reconstruction in historic neighborhoods. We recently expanded our library to include historically accurate assets such as 18th century staircases and living room furnishings to better accommodate the special needs of historic restoration and renovation clients.

Our passion is 3D architectural visualization and our pride in our work has not changed since we began in 2003. We want architects, home builders, property developers and real estate companies to know that we are here for all of your marketing needs.

Bt the way, we are not endorsing or promoting Freshbooks for any gain or interest... we only wish to share with you all our continuous developments within Artist Rendering.

An aesthetic change you might notice is the replacement of the headers above each page. We thought these needed to be replaced with newer images from our portfolio and redesigned for consistency. Before there were a few different sized headers, not sure why, and some of the images didn't match the theme of the page. So these have all been updated.

Another important update to the Artist Rendering website is how the portfolio and services are listed. Again, in effort to provide more unity to the site the portfolio and our services are listed more clearly. These are Perspective Renderings, Aerial Renderings, Elevation Renderings, Site Plans, Floor Plans and Maps, Brochures and Marketing Collateral, and Multimedia and Animation. We think this simplifies referencing images by directly giving our examples based on the title of our services.

We are also working on adding descriptions to all the artwork. This description explains the project the rendering was created for and the objective for creating the rendering. So as you browse our architecture portfolio you can now take a few seconds to read about the art.

As we have mentioned before we are now on Facebook, Twitter and YouTube. There are now icons at the bottom of the home page for subscribing to these so you can keep informed about our company and our projects.

There will be a few more changes coming soon as we work some things out, but overall these improvements are a good use of time and a step in the right direction.

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Artist Rendering is building some big steps toward making 2009 our most successful year yet.  Our motivational drive for this year is based on what know oh-so-well right now.  That's right... the economy.

Let's face it, we continuously hear it on the radio and in the news.  The reality is that what we hear about the economy usually refers to the national economy and not the local economy.  This is good news for some, but because Artist Rendering works with clients from all over the nation, we need to offer to everyone the lowest prices possible for a better value.  We are now adjusting these two things

First, is our prices.  In 2009 starting February 1st, Artist Rendering will reduce the our final prices by 10% which will be reflected in every estimate throughout the year.  Our prices have always been competitive, as a matter of fact, they have not gone up in the past 2 years, so now our deals are that much sweeter.

Second, is the value.  Artist Rendering is already the forerunner in the industry for the best quality rendering services available and continues to raise the bar.  Our final renderings have always been high resolution at 300 ppi 14" x 7" standard size.  This makes our final renderings versatile enough to be used from web to billboard sized marketing.  We decided that still wasn't enough, so our new standard is 400 ppi. for the same size rendering.  In other words were going from 4200x2250 pixels to 5600x3000 pixels and we still give 100% of our attention to every detail.

In short, Artist Rendering is offering more value for a better price, so 2009 is the best year to make your marketing dollars shine.

Best wishes to everyone for a prosperous and eventful new year!

Artist Rendering supports the education and enrichment of aspiring 3D artists.  To this end, we sponsor an internship program in cooperation with the Art Institute of Colorado.  We invest hundreds of hours annually to cultivate artistic talent in students.  Artist Rendering has given many interns the individual attention necessary to improve their artistic and professional potential.  Most of these talented artists have moved on to embark on successful careers in 3D Rendering. We are proud to share our resources and knowledge with these students to help them accomplish their goals.

Ambience, Inc. from Springfield, Ohio has commissioned us to create the largest rendering we have done to date at 12' x 221' 60 ppi.  As well, this rendering is uniquely apart from our norm.  It is based off of Disney's Main Street USA and has much of our own artistic style incorporated. A street view of over 30 unique buildings seamlessly connected for a humungous visual impact.  This project is to be complete at the end of the month with over 60 panels 41.5" wide for printing.  We are looking forward to showing it in our gallery of featured projects.

Have a Happy Thanksgiving!

•  A 3D architectural rendering usually costs less than .5% of the cost on a new home based on the average sales price of new homes and the percent is obviously less for commercial buildings.

•  3D architectural renderings can be extremely accurate for visualizing final construction.  Let’s face it, reading from blueprints makes it really difficult to envision space and the completed structure.  Making decisions to remove or add features or to change materials before construction has begun on a home or building can effectively cutting down on time and unnecessary materials.  This spells savings for any project!

•  3D visualizations are extremely effective marketing tools that sell properties before they are built. They can be used for websites, site signage, brochures, property listings and many other forms of reality marketing. Having clients on board before the project is finished can save the developer hundreds of thousands in loans and taxes, and reduces lag time that the building is on the market again... saving money!

Lightwave was the first major 3D application we used due to it's versatile and all around productive workflow and it's advanced render engine.  The output was brilliant and the speed was optimal.  However, because many students graduating college in the area mostly knew 3D Max, we added this robust 3D application to the pipeline and cut down on training. With these two applications in use everything was running smooth as expected.

In July of 2007 Artist Rendering made it's latest move to keep up with the changing times by incorporating Modo in to the workflow. We dropped 3D Max and still use Lightwave.  Modo has a flexible interface that is quick to pick up for anyone who has worked with 3D applications previously. The workflow within the program is designed for the creative artists, and that's exactly what we've been looking for.

Comanche At Grasslands and Bijou Reserve. - This is a wonderful group of people to be working with.  We started earlier this year with an aerial rendering of the equestrian center proceeded to layout a three page brochure, floor plans and a plat map.  Now, we are thrilled to be helping out again with an amenities map for their website.  We're using actual terrain data and imagery to recreate the land for the map in 3D, with roads, labels and icons.  This will add a more interest, depth and dimension to the final illustration.

The Davidson Residence. - Tom and Fran Davidson are rebuilding a new home after their previous house caught fire.  The new plans design by Jonathan R. Schaaf architect were passed along to Artist Rendering... us.  We were commissioned to create 3d interactive experience for completing it's final look.  We'll post it in the portfolio section when it's complete.

Okay, back to work now.

Okay, we are not literally dancing in the streets, but we are excited to offer this unique way to virtually explore actual site locations for many of the architectural structures we have rendered in the past.  ArtistRendering.com has integrated the Google street view technology into the portfolio section of our website.  It's hard to say how often these images are updated or when these images were taken, but we do know Google is adding more and more streets all the time.

As images are updated by Google, artistrendering.com will also be updated.  In other words, not only will we be adding new 3D renderings with their street views to this page over time, but the current ones will be updated as well.

We hope that this new visualization will keep visitors browsing our website with curiosity and an understanding of how valuable pre-visualization is to the real estate market.  Ultimately, it is about selling properties faster because of  a clearer vision assuring a more confident buyer.  As you will find, many of these properties were still under construction when these images were taken.

Constructive feedback or comments are welcome about this new feature.

Check out street views now!

One; we hope everyone will find valuable information about Artist Rendering as we highlight our efforts in expanding the company, news about recent projects, and our successes. 

Two; after attending an informative SEO webinar with Brent Weaver at Hotpress Web, we were inspired to move forward with this important news blog for optimizing how searchable we are on the web.