Publishing Executive Pub Talk

It's Not Print That's Dying, It's Print Journalism

Mon, 29 Jun 2009 00:00:00 EDT

As one of my mentors, copywriting and direct marketing guru Denny Hatch, points out, we are living in an age of ego journalism . Where did it all start? Perhaps when the first newspaper or magazine writer decided to put a picture next to...

The New World Order for Publishers

Wed, 27 May 2009 00:00:00 EDT

Have you heard that our economy is in the toilet and that publishers' ad revenues are swirling down the same drain? Or maybe you're just learning that no one under the age of 30 reads anything in print anymore. Enough already! After...

Are Ad Networks Your Savior or More Nails in Your Coffin?

Tue, 12 May 2009 00:00:00 EDT

When I suggested a session about ad networks for the recent Publishing Business Conference, the event coordinators were all ears and excited to include it in the program. I helped put together a panel of speakers for the session, which...

Are You Smarter Than Facebook and Twitter?

Mon, 27 Apr 2009 00:00:00 EDT

Two of the biggest online brands, Facebook and Twitter, could be part of traditional publishers' ad revenue plans. Take for instance, Us Weekly 's Facebook fan page sponsored by State Farm. Imagine if your magazine's entire online...

Sure-fire Ways to Increase Your Online Ad Business

Fri, 27 Mar 2009 00:00:00 EDT

Another Publishing Business Conference & Expo is over. I enjoyed catching up with many of you and, of course, time away from the office isn't a bad thing. During the three days of conference sessions, I was searching for practical ideas and...

Do Social Media Sites Pose a Hidden Threat to Publishers?

Tue, 03 Mar 2009 00:00:00 EST

For as long as I can remember, the idea of getting reputable Web sites to link to your content has been a rewarding search engine optimization (SEO) practice while helping to increase page rank. When Google announced this week that it would be...

The E-Book, E-Paper, Kindle Challenge

Thu, 19 Feb 2009 00:00:00 EST

I always get excited this time of year because very soon I'll be spending a few days in New York City at our annual Publishing Business Conference & Expo where I get to reconnect with some bright minds like Bill Amstutz, Alex Brown, Bob...

It's the End of the World as We Know It and I Feel Fine... I Think

Wed, 04 Feb 2009 00:00:00 EST

These truly are some challenging times for traditional print publishers, e-media folks like me, online pure-plays and just business in general. I'm constantly reminded of this during my conversations with agencies and ad buyers who tell me that...

What's in a Name? Everything! (in memoriam AOL)

Thu, 15 Jan 2009 00:00:00 EST

There seems to be a strange media trend to take established print brands and try to re-invent them with a different name online. A couple of examples just from the b-to-b world: Graphic Arts Monthly from Reed now directs Web traffic to...

Content is King, or Is It?

Thu, 18 Dec 2008 00:00:00 EST

Like the old saying, "practice makes perfect," you should take "content is king" one step further. As an old coach once told me, if you practice poorly you won't get much better. So, as Vince Lombardi correctly put it,...