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Tweets: Publish, Publisher, Publishing

2015-02-09T00:00:00.000+12:00

Tweets about #publish OR #publishing OR #publisher

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SkyMall, Time Warp

2015-02-02T00:00:00.000+12:00

SkyMall files for Chapter 11 bankruptcy protection - LA Times: "SkyMall, the company that produces in-flight catalogs located on nearly every domestic flight, filed for Chapter 11 bankruptcy... after struggles to reach passengers who were turning to smartphones and tablets during flights... "

SkyMall loses its captive audience - LA Times: "... a new era of passengers packing smartphones and tablets means the catalog has lost its captive audience. SkyMall lost $3.2 million in May through September of 2013, the only period reported in detail by its new parent company, Xhibit Corp., an Arizona marketing firm. Analysts warn that SkyMall must modernize or join the Montgomery Ward and Sears catalogs on the scrap heap of retail history. "SkyMall feels to me like it's in a time warp," said New York retail consultant Bob Phibbs. "It looks the same as it always has."..."

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Facebook, Brands, No More Unpaid Ads

2015-01-26T00:00:00.000+12:00

Facebook Will Curtail Unpaid Ads by Brands - NYTimes.com: "... Facebook recently shocked investors by saying that it planned to spend billions of dollars on projects that might never generate any profits. And on Friday, the company told marketers that if they wanted to reach customers on Facebook, they needed to buy an ad... Marketers have little choice but to play along. Facebook has accumulated one of the biggest vaults of consumer data in the world. It dominates social media advertising the way Google dominates search ads, and analysts say that brands will keep flocking to the service. “Facebook is saying, ‘We’re in charge. You’re renting from us,’ ” said Debra Aho Williamson, a social media analyst at the research firm eMarketer. "But businesses continue to spend more money on advertising on Facebook, and users continue to spend more time and share more information on it.” The change to the news feed is the latest blow to businesses that try to reach customers through their Facebook pages. So many posts, videos and images are being published on Facebook that the average user has about 1,500 new items they could see when they log on. Some people have as many as 15,000, the company says. Over the last two years, the social network has repeatedly tweaked the system to show the top 300 or so items that it predicts each person will want to read. Facebook argues that people prefer to see videos, photos, news articles and updates from their friends and family more than from brands... Still, while some advertisers may now focus more on other social platforms that do not rank their content, such as Twitter, no one can afford to ignore Facebook. “They are sitting on such a wealth of data to be able to target effectively,” he said. “They have dominance in the kind of products they are offering the market.” (read more at link above)
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The Press Is Less Free Today

2015-01-19T00:00:00.000+12:00

Good read--

Why the Press Is Less Free Today - The New Yorker: "In the worldwide movement away from democracy, perhaps the most vulnerable institution is the free press, and the most disposable people are journalists. If they’re doing their job right, they can have few friends in powerful places. Journalists become reliably useful to governments, corporations, or armed groups only when they betray their calling. They seldom even have a base of support within the general public. In some places, it’s impossible to report the truth without making oneself an object of hatred and a target of violence for one sector of society or another.... the decline of traditional media closed foreign bureaus all over the world, critical reporting has been left to local reporters. Many of them are talented, enterprising, and courageous, and often more able than their Western counterparts to work up sources and get to the heart of the story. But their position is also far more precarious. They have no wealthy foreign news organization or influential foreign government to back them. The only government around, their own, might want them dead. In countries like Mexico, the Philippines, and Pakistan, local journalists are the target of brutal campaigns of intimidation and murder by shadowy secret services or armed groups, from narco-traffickers to Islamists. Finally, there’s the invisible global hand of digital surveillance. The Chinese have perfected its use; the Iranians are getting better all the time. In this country, with the Snowden revelations, there’s a pervasive sense of being monitored, which has pushed many journalists to the routine use of cryptography to protect their sources. And there’s an ambiguous set of signals from the current American government, which promises never to jail journalists for doing their job, but uses the considerable power of the state to plug any leaks it deems harmful. In the age of mass data collection and shifting definitions of journalism, no one knows the rules or how they might be abused and broken." (read more at link above)

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Why the New Republic Staff Left En Masse (video)

2015-01-12T00:00:00.000+12:00

Why the New Republic Staff Left En Masse: Video - Bloomberg:
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Bloomberg’s Cory Johnson reports on the mass exodus of staff from The New Republic forcing the cancellation of all issues until February 2015. Johnson speaks on “Bloomberg West.” (Source: Bloomberg 12/8)

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Bloomberg Businessweek, 85 Years, Disruptive Ideas (video)

2015-01-05T00:00:00.000+12:00

Bloomberg Businessweek: 85 Years of Disruptive Ideas -

Bloomberg Businessweek Deputy Editor Romesh Ratnesar discuses the magazine chronicling the most disruptive ideas of the past eighty-five years.

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The New Republic Management Debacle

2014-12-29T00:00:00.000+12:00

Inside the Collapse of The New Republic - The New Yorker: "... On the morning of October 24th, Vidra made his first appearance at T.N.R.’s Washington offices for a presentation to the whole staff. He opened a PowerPoint slide show and stood up to address the group. “I like to walk around when I speak,” he said. He offered a series of statements intended to describe a transformation that could make the magazine profitable, but it came across to the editors as a jumble of clichés and tech jargon. “We’re going to be a hundred-year-old startup,” he said. The magazine needed “to align ourselves from the metabolism perspective” and create “magical experiences for both the content and the product design” and be “fearless in innovation and experimentation” and “change some of the DNA of the organization.” He said that he wanted to institute “a process for annual reviews” and effect a “cultural change where we need to just embrace innovation, experimentation, and cross-functional collaboration,” and said that the editors, writers, and business side would need to “speak to each other much more effectively and efficiently in our gatherings” in order “to take us to the next stage.” Vidra didn’t mention the magazine’s journalism. “Never did he once allude to the history of the magazine,” a former staffer said. “It was just terrifying rhetoric about change without any substance to back it up.”..." (read more at the link above)

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“Wasting Time on the Internet”

2014-12-22T00:00:00.000+12:00

Why I Am Teaching a Course Called “Wasting Time on the Internet” - The New Yorker: "... Similarly, I have no doubt that the students in “Wasting Time on the Internet” will use Web surfing as a form of self-expression. Every click is indicative of who we are: indicative of our likes, our dislikes, our emotions, our politics, our world view. Of course, marketers have long recognized this, but literature hasn’t yet learned to treasure—and exploit—this situation. The idea for this class arose from my frustration with reading endless indictments of the Web for making us dumber. I’ve been feeling just the opposite. We’re reading and writing more than we have in a generation, but we are reading and writing differently—skimming, parsing, grazing, bookmarking, forwarding, retweeting, reblogging, and spamming language—in ways that aren’t yet recognized as literary..."

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When Is A Company Facebook Post Not An Ad?

2014-12-15T00:00:00.000+12:00

The social network announced that starting in January, it would change the rankings of some posts made by marketers, such as pitches to install a new mobile app or tune into a TV show, to reduce the number that appear in the news feeds of its 1.35 billion global users. That is likely to mean that fewer fans of a retailer will see its notice about a big sale and fewer fans of a video game company will see a post promoting its latest app. Even posts from big advertisers that spend millions of dollars on Facebook ads will vanish from the news feeds of their fans unless they turn them into ads. “It’s a clear message to brands: If you want to sound like an advertiser, buy an ad,” said Rebecca Lieb, a digital advertising and media analyst at the Altimeter Group... But Jordan Bitterman, chief strategy officer for North America at Mindshare, a digital advertising agency that is part of WPP, said Facebook continually made it more difficult for marketers to use its platform effectively, especially for content beyond traditional ads. “Facebook is basically saying that their algorithm will be the arbiter of what’s promotion and what’s not promotion,” Mr. Bitterman said. source: NYTimes.com

When is a company's Facebook post not an ad? - CNET: "... Some of those who represent advertisers are unhappy with Facebook's new stance. Jordan Bitterman, chief strategy officer of media company Mindshare, sniffed to the Times: "Facebook is basically saying that their algorithm will be the arbiter of what's promotion and what's not promotion." But isn't it all promotion? Facebook is merely choosing which promotions it likes and which it doesn't. You see, companies are just like people. After all, aren't we all on Facebook to advertise ourselves too?"

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Reporters, Journalists, Manufacture Facts To Match The Narrative

2014-12-08T00:00:00.000+12:00

In the New York Times and every other MSM, it doesn't matter whether the "facts" match the "narrative"-- in the realm of MSM a reporter's job is to manufacture "facts" to match the pre-determined "narrative."

Marco.org: "... Almost every time I’ve talked to a reporter has gone this way: they had already decided the narrative beforehand. I’m never being asked for information — I’m being used for quotes to back up their predetermined story, regardless of whether it’s true. (Consider this when you read the news.) Misquotes usually aren’t mistakes — they’re edited, consciously or not, to say what the reporter needs them to say...."

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Uber, Tracking Journalists, Sarah Lacy video

2014-12-01T00:00:00.000+12:00

Sarah Lacy: Uber Exec Commented at Table Full of Journalists -

PandoDaily Founder and Editor-In-Chief Sarah Lacy weighs in on Uber executive Emil Michael’s journalist comments. Lacy speaks on “Bloomberg West.” (Source: Bloomberg 11/19)

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The Meaning of Human Existence, E O Wilson, Charlie Rose video

2014-11-24T00:00:00.000+12:00

`The Meaning of Human Existence’: Charlie Rose: Video - Bloomberg:
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On “Charlie Rose,” a conversation with E.O. Wilson. He is one of the world’s most distinguished biologists and naturalists. His new book grapples with some of life’s most fundamental questions. It’s called “The Meaning of Human Existence.” (Source: Bloomberg 10/28)

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Aaron Sorkin on Writing, Showers, Doing Coke (video)

2014-11-17T00:00:00.000+12:00

Aaron Sorkin on Writing, Showers, Doing Coke: Video - Bloomberg:
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Screenwriter Aaron Sorkin discusses his writing process, taking multiple showers a day, and taking drugs. Sorkin talks to Bloomberg’s Emily Chang for an installment of “Studio 1.0" (Nov. 6 Bloomberg)

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Native Advertising, the New Normal? (video)

2014-11-10T00:00:00.000+12:00

Native Advertising: Is It the New Normal?: Video - Bloomberg:
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PureWow CEO Ryan Harwood discusses the rise of native advertising with Bloomberg's Trish Regan on "Street Smart." (Source: Bloomberg 10/14)

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YouTube Stars, Literary Lions

2014-11-03T00:00:00.000+12:00

YouTube Stars, Literary Lions--

From YouTube Stars, Literary Lions - WSJ: "... Book publishing is just the latest slice of the media market that YouTube stars are venturing into as they try to capitalize on their online celebrity. Style guru Bethany Mota and “MysteryGuitarMan” Joe Penna now have television shows. Others, like video blogger Jenna Marbles, have radio gigs. Some, like comedians Anthony Padilla and Ian Hecox, even have movie deals. Stylist Ms. Phan and others are striking endorsement deals as companies seek to reach elusive younger consumers. Books are another means to market to the mammoth fan bases that YouTube sensations have built on the video-streaming site. Many YouTube content creators complain that they don’t make much from the site, partly because YouTube typically keeps 45% of the revenue generated from advertising...."

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Vanity Fair and the Internet (video)

2014-10-27T00:00:00.000+12:00

Vanity Fair's Carter: We Don't Compete With the Internet: Video - Bloomberg:
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Graydon Carter, editor-in-chief at Vanity Fair, discusses the future of media and publishing. He speaks with Stephanie Ruhle and Emily Chang at the Vanity Fair New Establishment Summit. (Source: Bloomberg Oct 8)

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Freelancers, Articles Are Not Free

2014-10-20T00:00:00.000+12:00

Freelancers’ Articles Are Not Free | Archer Norris PLC - JDSupra:

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Surviving in the Digital Age of Publishing

2014-10-13T00:00:00.000+12:00

How Old School Publishers Can Win In The Digital Age
Forbes
Like many millennials today, Yale classmates Henry Luce and Briton Hadden left their jobs to create a startup. They found newspapers dry, ...

Where news media need to focus if they're going to survive
Quartz
Preferably, opt for partnering with an established digital publisher eager to take advantage of your brand's reach and reputation. They'll do the tedious ...

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NFL Scandal, News, the PR Department

2014-10-06T00:00:00.000+12:00

"The purchase and sale of news reporters by powerful institutions and influential people are hardly a new phenomenon. But like all manifestations of disproportionate wealth, it's been raised to glorious new heights during the early 21st century. Not only are journalists suborned by "access" into seeing things their bidders' way--access to company CEOs, access to entertainment and sports stars, advance access to the next Apple product--but increasingly they're directly employed by the companies they're supposed to be covering objectively. We can spin it any way we want.- Dodgers PR chief Joe Jareck explains why the team set up its own online news outlet. The folly of these arrangements is now vividly on display, thanks to the travails of the National Football League. As Stefan Fatsis documents in a superb piece at Slate.com, some of the nation's most experienced and dedicated football reporters have downplayed the Ray Rice scandal in their work. Why? Because they work for NFL.com...." read more at: The NFL scandal shows why you shouldn't get your news from the PR dept. - LA Times

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Disruption, Transformation, Future of News

2014-09-29T00:00:00.000+12:00

Goodbye and good luck to all of us : Columbia Journalism Review: ".... I’ve had chance to give considerable thought to the disruption, transformation—or whatever you want to call it —that began to hit home just as I was coming on board here in the spring of 2007. Along the way, I’ve come to some rather firm (some would say blunt) opinions on discrete media issues, like, for instance, the false promise of free news and the cost of amped-up newsroom productivity requirements, among other things. But I don’t pretend to know what’s going to work for the future of news. And after a recent tour of efforts to figure it out at places as different as Bloomberg, First Look, and Al Jazeera America, it is clear enough that they don’t know either. In fact, I don’t know if anybody knows. If someone tells you they do know, they’re probably a consultant...." (read more at link above)

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The Guardian, Live Events, Membership Model

2014-09-22T00:00:00.000+12:00

Why the Guardian is smart to bet on live events and a membership model instead of paywalls — Tech News and Analysis: "... The Guardian isn’t the only newspaper to offer a form of membership, with different benefits based on how much they contribute: the Wall Street Journal offers something called WSJ+ to paying subscribers, which gives them access to invitation-only talks by experts on various topics, as well as special events like museum tours, or discounts on a round of golf at a private course. The New York Times also offers something called “Premier,” which gives subscribers who pay extra access to special features, including behind-the-scenes interviews with journalists...." (read more at link above)

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Newpapers, Death, Dying, Disintermediation

2014-09-15T00:00:00.000+12:00

Last Call — Medium: "....The death of newspapers is sad, but the threatened loss of journalistic talent is catastrophic. If that’s you, it’s time to learn something outside the production routine of your current job. It will be difficult and annoying, your employer won’t be much help, and it may not even work, but we’re nearing the next great contraction. If you want to get through it, doing almost anything will be better than doing almost nothing." (read more at link above)

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Apple and the 20-year-old reporter

2014-09-08T00:00:00.000+12:00

Good read on Mark Gurman, senior editor and "scoop master" at 9to5Mac.com -- excerpt:

Apple can't hide from a 20-year-old reporter : Columbia Journalism Review: "... Is Gurman a legitimate beat reporter? Apple apparently doesn’t think so. The company doesn’t respond to him and has never invited him to a press event. (Not surprisingly, a spokesman did not reply to a request for comment about Gurman.) He attends Apple’s largest annual conference as a developer. He follows their big product announcements, which have an annoying habit of materializing before major exams, like everyone else: either via a live stream, if Apple provides one, or via the dozens of live bloggers who have more coveted status with Apple and land invites. “I don’t look at this as fair at all,” Gurman said. “But is it holding me back? Clearly not.” Swisher isn’t entirely sure Gurman is a reporter either — at least in the classical way one used to think of reporters. “He really loves Apple, but he’s not a cheerleader,” she said. “He loves the topic. And therefore he brings that curiousness into his writing. It creates a really compelling read. It’s much more passion than journalism, but it turns out he commits journalism all the time.”..." (read more at the link above)

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BuzzFeed Writer Fired, Plagiarism

2014-09-01T00:00:00.000+12:00

BuzzFeed Politics Writer Is Fired Over Plagiarism - NYTimes.com: "The website BuzzFeed dismissed one of its writers on Friday after finding 41 instances of “sentences or phrases copied word for word from other sites” among the 500 stories he had written, said the site’s editor in chief, Ben Smith...." (read more at link above)

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War Photography, Photographing the Dead, Kenneth Jarecke

2014-08-25T00:00:00.000+12:00

An angry 28-year-old Jarecke wrote in American Photo in 1991: “If we’re big enough to fight a war, we should be big enough to look at it.”

The War Photo No One Would Publish - The Atlantic: "When Kenneth Jarecke photographed an Iraqi man burned alive, he thought it would change the way Americans saw the Gulf War. But the media wouldn’t run the picture...Hermanson found the idea of photographing the scene distasteful. When I asked him about the conversation, he recalled asking Jarecke, “What do you need to take a picture of that for?” Implicit in his question was a judgment: There was something dishonorable about photographing the dead. “I’m not interested in it either,” Jarecke recalls replying. He told the officer that he didn’t want his mother to see his name next to photographs of corpses. “But if I don’t take pictures like these, people like my mom will think war is what they see in movies.” As Hermanson remembers, Jarecke added, “It’s what I came here to do. It’s what I have to do.”..."

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