PunkLogic

Good ideas come from collaboration

Matt — Wed, 11 Jan 2012 04:26:40 +0000

When people with various skills and backgrounds work together in a network, they become larger than the sum of their parts. Sunshine Coast Regional Council know this and appointed PunkLogic in May 2011 to create a new website that supports community groups and artists in the region. The site was partly envisaged as a replacement [...]

Digital Strategy

Jackson — Wed, 22 Jun 2011 11:04:35 +0000

SCDL is the newly formed regional tourism body which covers the diverse areas of Caloundra, Maroochy, Noosa and the Hinterland. The region attracts approximately 2.7 million tourists every year and the local tourism industry is worth almost $2 billion. SCDL invited us to pitch for the creation of their digital strategy in September 2010. The [...]

Facilitating Social History

Jackson — Tue, 14 Jun 2011 20:14:36 +0000

The Story Project is a creative initiative and not for profit organisation. In 2010, they asked us to develop their brand and build a website which would help them capture and share everyday people’s stories, providing a snapshot of life for the community and future generations.

Facebook Workshop

Matt — Wed, 25 May 2011 20:32:19 +0000

I knew it would be a challenge to present to 30 tourism businesses on behalf of Sunshine Coast Destination. Facebook is a fast changing environment and with every attendee at a seemingly different level of familiarity with the world's most powerful marketing tool, the 2 hour workshop wasn't a complete success.

To help me answer questions, I had recruited someone who knows more about Facebook than I probably ever will - Annie Infinite from Saucy Social Media. There were lots of questions thrown at us on the night on a whole range of issues - some very specific, others more strategic. I am very grateful to Annie for giving up her time.

Sustainability in Education

Matt — Tue, 19 Apr 2011 12:13:57 +0000

In mid 2010 Matt decided that he couldn't allow his kids' school to keep struggling with an inadequate online presence. The website had such crippling usability issues, that it was seriously impacting public perception. In our experience, most school websites are poorly designed. A common reason is that they're often produced by a well-meaning volunteer who, even if they have professional skills, donate their time to get the site up and running. This scenario backfires for everyone involved: the web developer ends up rushing the job and the school ends up dissatisfied with the end product.

Web Presence Fundamentals for the Tourism Sector

Matt — Wed, 16 Mar 2011 11:06:16 +0000

On Wednesday 16th March, I had the pleasure of speaking to a large audience of Sunshine Coast based tourism businesses on behalf of SCDL. The presentation was pitched at helping small business owners manage their website re-design project in a smarter way. It’s the first in a series of presentations which will also see Annabel [...]

The Art of Social Media

Matt — Wed, 02 Mar 2011 21:51:05 +0000

Last week I presented to 85 artists as part of Queensland Arts Council's efforts to support creativity on the Sunshine Coast. It struck me that artists have a distinct advantage over the rest of us in that they are innate content creators. While I often struggle to make my daily output tangible, artists should find it much easier.

Following Christchurch Earthquake Damage

Jackson — Tue, 22 Feb 2011 03:11:24 +0000

We are aware of the risk of looking like disaster hunters (with several previous posts on the topic), but I feel this is the best way of helping my family and friends right now. Much of them live in Christchurch so I am absolutely devastated with what I am witnessing. Christchurch has been hit by what could possible be the worst natural disaster in New Zealand history. I have been in contact with my family via text messages. Fortunately those who I can reach are ok, but there are several others I can't reach.

Embedding Social Media Coverage

Jackson — Wed, 02 Feb 2011 12:35:54 +0000

Keeping an eye on how social media is being used in mainstream media we noticed how abc.net.au is displaying Cyclone Yasi real time updates from both private individuals as well as news sources side by side. Here are a couple of tools developed for this purpose:

Twitter & Flooding in Queensland

Bettina — Wed, 12 Jan 2011 05:28:55 +0000

All of PL are safe - some of us escaped to dryer places, some just got a bit damp. We are thinking of all flood victims that have got it harder - here in Australia as well as other parts of the world. In Southafrica 53 lifes have been lost since the beginning of the year and in Sao Paolo floods are also currently ravaging leaving 13 dead in mudslides. It is traumatic for all people involved and shocking and saddening for us luckier ones. We'll be donating the the flood victim fund and you might consider it too.

Here are some tips that might help clarifying the use of twitter in emergencies.