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    <channel>
        <title>Shift</title>
        <link> https://www.pwc.com/ca/en/services/consulting/transformation/shift-podcast.html
        </link>
        <language>en-ca</language>
        <copyright>"PwC” refers to PricewaterhouseCoopers LLP, an Ontario limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.</copyright>
        <itunes:author>PwC Canada</itunes:author>
        <itunes:new-feed-url>http://feeds.feedburner.com/pwc/CZNu</itunes:new-feed-url>
        <itunes:subtitle>Digging into the key digital trends and topics that can help make your business transformation a reality.</itunes:subtitle>
        <itunes:summary>Shift podcast series dig into the key digital trends and topics that can help make your business transformation a reality.</itunes:summary>
        <description>
            PwC Canada’s Shift, our podcast series digging into the key digital trends and topics that can help make your business transformation a reality.Hosted by Executive Creative Director, Jon Finkelstein, and featuring conversations with senior executives from Canadian private and public sector organizations around digital transformation, innovation and balancing customer experience with changing internal capabilities —people, process, technology. Find out more and contact us at www.pwc.com/ca/shift Learn more about PwC Canada’s services at www.pwc.com/ca/transformation This podcast has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this podcast, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. "PwC” refers to PricewaterhouseCoopers LLP, an Ontario limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.
        </description>
        
        <itunes:image href="https://download.pwc.com/ca/shift/393099-shift-cover-art-3000-8bit-red.png"/>
        
        <itunes:explicit>no</itunes:explicit>
        <itunes:keywords>price,waterhouse,coopers,pwc,shift</itunes:keywords><itunes:category text="Business"><itunes:category text="Business News"/></itunes:category><itunes:owner><itunes:email>inet.request@ca.pwc.com</itunes:email><itunes:name>PwC Canada</itunes:name></itunes:owner><item>
            <title>The journey to omni-channel</title>
            <itunes:author>PricewaterhouseCoopers LLP</itunes:author>
            <itunes:subtitle>
                Omni-channel has become a big buzzword, but what does it actually mean? Shift podcasts’ guest Claire Bara, Vice President Strategy &amp; Business Intelligence at Lowe’s Canada talks about omni-channel as a journey and balancing performance with innovation to deliver differentiated experiences to consumers.
            </itunes:subtitle>
            <itunes:summary>
                Omni-channel has become a big buzzword, but what does it actually mean? Shift’s guest Claire Bara, Vice President Strategy &amp; Business Intelligence at Lowe’s Canada talks about omni-channel as a journey and balancing performance with innovation to deliver differentiated experiences to consumers.
            </itunes:summary>
            <description>
                In this episode of Shift, guest Claire Bara, Vice President Strategy &amp; Business Intelligence at Lowe’s Canada speaks with PwC Canada’s Jon Finkelstein about the journey to omni-channel, the need for each organization to define what it means, align teams to the overall vision and balance performance with innovation to deliver differentiated experiences to consumers. This podcast has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this podcast, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. “PwC” refers to PricewaterhouseCoopers LLP, an Ontario limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.
            </description>
            <link> https://www.pwc.com/ca/en/services/consulting/transformation/shift-podcast/episode-01-the-journey-to-omni-channel.html
            </link>
            <!--  this should be updated  -->
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            <itunes:duration>20:10</itunes:duration>
            <pubDate>Mon, 27 Nov 2017 14:00:00 GMT</pubDate>
            <itunes:keywords>price waterhouse coopers, pwc, shift</itunes:keywords>
        <author>inet.request@ca.pwc.com (PwC Canada)</author><itunes:explicit>no</itunes:explicit></item>
        <item>
            <title>
                Three key factors for a successful digital transformation
            </title>
            <itunes:author>PricewaterhouseCoopers Canada</itunes:author>
            <itunes:subtitle>
                Organizations often struggle to realize the benefits of their digital investments, in many cases due to limited technology adoption. In this episode of Shift podcast, guests Jimmy Bremner, Innovation and Transformation Executive at Salesforce and Christine Robertson, Senior Marketing Director at PwC Canada speak with Jon Finkelstein about lessons learned to enable true digital transformation.
            </itunes:subtitle>
            <itunes:summary>
                Organizations often struggle to realize the benefits of their digital investments, in many cases due to limited technology adoption. Shift’s guests Jimmy Bremner, Innovation and Transformation Executive at Salesforce and Christine Robertson, Senior Marketing Director at PwC Canada talk about lessons learned and insights from a complex and multi-territory digital transformation.
            </itunes:summary>
            <description>
                In this episode of Shift, guests Jimmy Bremner, Innovation and Transformation Executive at Salesforce and Christine Robertson, Senior Marketing Director at PwC Canada speak with PwC Canada’s Jon Finkelstein about enabling a successful digital transformation. They offer insights and lessons learned from leading a 100 year old organization’s transformation, and discuss the importance of thinking differently, user adoption and leadership buy-in. This podcast has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this podcast, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. “PwC” refers to PricewaterhouseCoopers LLP, an Ontario limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.
            </description>
            <link> https://www.pwc.com/ca/en/services/consulting/transformation/shift-podcast/episode-02-three-key-factors-successful-digital-transformation.html
            </link>
            <!--  this should be updated  -->
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            <itunes:duration>17:28</itunes:duration>
            <pubDate>Mon, 27 Nov 2017 14:00:00 GMT</pubDate>
            <itunes:keywords>price waterhouse coopers, pwc, shift</itunes:keywords>
        <author>inet.request@ca.pwc.com (PwC Canada)</author><itunes:explicit>no</itunes:explicit></item>
        <item>
            <title>Investing in innovation</title>
            <itunes:author>PricewaterhouseCoopers Canada</itunes:author>
            <itunes:subtitle>
                Omni-channel, a journey to deliver on customers’ expectations.
            </itunes:subtitle>
            <itunes:summary>
                Today’s innovation economy is fueled by the start-up scene and new businesses looking to get their big break. On this episode of Shift, guest Brice Scheschuk, CEO at venture capital firm Globalive, offers his views on the opportunities and challenges of innovation in Canada, on spotting good investments in innovation and new funding mechanisms.
            </itunes:summary>
            <description>
                In this episode of Shift, guest Brice Scheschuk, CEO at venture capital firm Globalive speaks with PwC Canada’s Jon Finkelstein about the innovation ecosystem in Canada. They discuss what differentiates successful start-ups, the opportunities and challenges that organizations face to realize innovation, including new funding mechanisms and the bright prospects for the innovation economy in Toronto. This podcast has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this podcast, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. “PwC” refers to PricewaterhouseCoopers LLP, an Ontario limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.
            </description>
            <link> https://www.pwc.com/ca/en/services/consulting/transformation/shift-podcast/episode-03-investing-in-innovation.html
            </link>
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            <itunes:duration>15:58</itunes:duration>
            <pubDate>Mon, 15 Jan 2018 14:00:00 GMT</pubDate>
            <itunes:keywords>price waterhouse coopers, pwc, shift</itunes:keywords>
        <author>inet.request@ca.pwc.com (PwC Canada)</author><itunes:explicit>no</itunes:explicit></item>
        <item>
            <title>Building a City of Innovation</title>
            <itunes:author>PricewaterhouseCoopers Canada</itunes:author>
            <itunes:subtitle>Toronto as a global tech hub.</itunes:subtitle>
            <itunes:summary>
                Toronto has the opportunity to excel globally as a leader in nurturing and scaling innovation. In this episode of Shift, guest Councillor Michelle Holland, Chief Advocate for the Innovation Economy for the City of Toronto, talks about the importance of building a city of innovation and the journey to do so, from joining forces with small and large organizations, to attracting talent and diversity, to the efforts to become a smart city.
            </itunes:summary>
            <description>
                In this episode of Shift, Councillor Michelle Holland, Chief Advocate for the Innovation Economy, joins Jon Finkelstein to discuss building Toronto as a city of innovation and a global technology hub. They examine the challenges that come along with building an innovation ecosystem, attracting investment and talent, transforming to a smart city, and why Toronto is a prime tech destination.
            </description>
            <link> https://www.pwc.com/ca/en/services/consulting/transformation/shift-podcast/episode-04-building-a-city-of-innovation.html
            </link>
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            <itunes:duration>18:42</itunes:duration>
            <pubDate>Tue, 13 Feb 2018 14:00:00 GMT</pubDate>
            <itunes:keywords>price waterhouse coopers, pwc, shift</itunes:keywords>
        <author>inet.request@ca.pwc.com (PwC Canada)</author><itunes:explicit>no</itunes:explicit></item>
        <item>
            <title>Gender diversity in tech—from awareness to action</title>
            <itunes:author>PricewaterhouseCoopers Canada</itunes:author>
            <itunes:subtitle>Improving business and innovation by moving the dial on gender parity</itunes:subtitle>
            <itunes:summary>
                People generally know that gender parity makes sense. Research even shows that greater gender diversity enables organizations to have better financial performance. So why is there still such a strong gender disparity in the tech sector, and so many other industries? Jodi Kovitz, CEO of #movethedial, talks about the necessity of bringing more gender diversity to technology and actions organizations (large and small) can take to increase female leadership and representation in the workforce.
            </itunes:summary>
            <description>
                In this episode of Shift join #movethedial CEO Jodi Kovitz as she speaks with PwC Canada’s Jon Finkelstein about how #movethedial is changing the landscape for women in technology. Learn about her journey in creating an organization dedicated to improving gender diversity in tech, why it’s critical to business imperatives and innovation to have greater gender representation at the table, and the tactical steps you can take today to move your organizations dial in the right direction. Visit the website: www.movethedial.ca to find out more on #movethedial, and to check out the report!.
            </description>
            <link> https://www.pwc.com/ca/en/services/consulting/transformation/shift-podcast/episode-05-gender-diversity-in-tech.html
            </link>
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            <itunes:duration>18:37</itunes:duration>
            <pubDate>Thu, 01 Mar 2018 14:00:00 GMT</pubDate>
            <itunes:keywords>price waterhouse coopers, pwc, shift</itunes:keywords>
        <author>inet.request@ca.pwc.com (PwC Canada)</author><itunes:explicit>no</itunes:explicit></item>
        <item>
            <title>Change and Innovation in the public sector</title>
            <itunes:author>PricewaterhouseCoopers Canada</itunes:author>
            <itunes:subtitle>Government of Canada: CIO Alex Benay</itunes:subtitle>
            <itunes:summary>
                There is a huge appetite to do things differently in the public sector. In this episode of Shift, Alex Benay, CIO of the Government of Canada, speaks with host Jon Finkelstein about creating a digitally enabled government, driving technology adoption and innovation to better serve citizens, in a sector traditionally considered change averse. We talk about getting better and quicker services to citizens, using open source solutions and prioritizing cybersecurity.
            </itunes:summary>
            <description>
                Equipping the largest Canadian enterprise to thrive in a digitally disrupted world is complex and challenging. In this episode, Jon Finkelstein and Alex Benay CIO of the Government of Canada talk about the steps to create a digital government and fundamentally change how the government operates balancing technology, policy, and legislation, with the need to be more collaborative and more open to the innovation ecosystem..
            </description>
            <link> https://www.pwc.com/ca/en/services/consulting/transformation/shift-podcast/episode-06-change-and-innovation-in-the-public-sector.html
            </link>
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            <itunes:duration>17:56</itunes:duration>
            <pubDate>Tue, 20 Mar 2018 14:00:00 GMT</pubDate>
            <itunes:keywords>price waterhouse coopers, pwc, shift</itunes:keywords>
        <author>inet.request@ca.pwc.com (PwC Canada)</author><itunes:explicit>no</itunes:explicit></item>
        <item>
            <title>Driving customer centricity in complex organizations</title>
            <itunes:author>PricewaterhouseCoopers Canada</itunes:author>
            <itunes:subtitle>Enable a customer centric culture and the future of Utilities</itunes:subtitle>
            <itunes:summary>
                From family homes to large businesses, the utilities industry affects us all. In this episode of Shift, we learn about the digital revolution happening in the utilities sector. Host Jon Finkelstein is joined by Eileen Campbell, VP of Customer Service for Alectra Utilities. The two talk about what the current and future of utilities looks like and how they are incorporating new technologies to better personalize the utilities experience. They discuss the shift we are seeing towards consumers wanting greater control over their utilities, the shift of people going from energy consumers to energy producers, and how through greater data and analytics we are enabling the population to make better choices when it comes to energy consumption.
            </itunes:summary>
            <description>
                Being one of the largest municipal utility providers in Canada can prove to be a challenge. Jon Finkelstein sits down with Eileen Campbell, VP of Customer Service for Alectra Utilities, which is using new technology to better equip energy producers and consumers in making informed energy decisions. They talk about balancing emerging technology with quality customer care, and what the future of utilities looks like.
            </description>
            <link> https://www.pwc.com/ca/en/services/consulting/transformation/shift-podcast/episode-07-driving-customer-centricity-in-complex-organizations.html
            </link>
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            <itunes:duration>16:47</itunes:duration>
            <pubDate>Thu, 19 Apr 2018 14:00:00 GMT</pubDate>
            <itunes:keywords>price waterhouse coopers, pwc, shift</itunes:keywords>
        <author>inet.request@ca.pwc.com (PwC Canada)</author><itunes:explicit>no</itunes:explicit></item>
        <item>
            <title>Retail evolution &amp; customer experience</title>
            <itunes:author>PricewaterhouseCoopers Canada</itunes:author>
            <itunes:subtitle>Remaining agile through change</itunes:subtitle>
            <itunes:summary>
                The LCBO has gone from being a standalone retailer to playing a number of roles including wholesaler, ecommerce provider and soon to be cannabis retailer. In this episode of Shift, LCBO’s  Chief Executive Officer, George Soleas, joins Jon Finkelstein to discuss the crown corporation’s digital transformation, customer centricity, AI and of course, cannabis retail, including its implications for alcohol.
            </itunes:summary>
            <description>
                How does a crown corporation remain agile through change? In this episode of Shift, LCBO’s Chief Executive Officer George Soleas shares how the LCBO is driving innovation in the way it operates and delivers its products and services. From digital adoption and creating narratives for the customer, to leveraging data to transform the customer experience and improve operations across the supply chain, we examine the LCBO’s evolution into an ambidextrous, digitally enabled, organization.
            </description>
            <link> https://www.pwc.com/ca/en/services/consulting/transformation/shift-podcast/episode-08-retail-evolution-and-customer-experience.html
            </link>
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            <itunes:duration>22:15</itunes:duration>
            <pubDate>Tue, 29 May 2018 14:00:00 GMT</pubDate>
            <itunes:keywords>price waterhouse coopers, pwc, shift</itunes:keywords>
        <author>inet.request@ca.pwc.com (PwC Canada)</author><itunes:explicit>no</itunes:explicit></item>
        <item>
            <title>Building an agile cybersecurity strategy</title>
            <itunes:author>PricewaterhouseCoopers Canada</itunes:author>
            <itunes:subtitle>Improving cybersecurity readiness and response</itunes:subtitle>
            <itunes:summary>
                Cybersecurity and privacy are top of mind concerns for organizations as they become increasingly digital. On this episode of Shift,  host Jon Finkelstein is joined by Sean Joyce, PwC US Cybersecurity and Privacy leader to discuss the steps your organization can take to properly prepare and respond in today’s interconnected world in order to maintain your business integrity and customer trust.
            </itunes:summary>
            <description>
                Data breaches and cybersecurity vulnerabilities have been all over the news, elevating these issues in the mind of organizations and consumers. When it comes to cyber threats and attacks it’s not a question of “if” but “when” they’ll happen. Being prepared for evolving threats is a must to stay in business and establish customer trust. In this episode of Shift Sean Joyce, PwC US Cybersecurity and Privacy leader offers insights into how organizations can better prepare outlining steps they can take today to improve their cybersecurity readiness and response capabilities.
            </description>
            <link> https://www.pwc.com/ca/en/services/consulting/transformation/shift-podcast/episode-09-building-an-agile-cybersecurity-strategy.html
            </link>
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            <itunes:duration>17:44</itunes:duration>
            <pubDate>Wed, 13 Jun 2018 14:00:00 GMT</pubDate>
            <itunes:keywords>price waterhouse coopers, pwc, shift</itunes:keywords>
        <author>inet.request@ca.pwc.com (PwC Canada)</author><itunes:explicit>no</itunes:explicit></item>
        <item>
            <title>Keeping the customer at the center of your growth strategy</title>
            <itunes:author>PricewaterhouseCoopers Canada</itunes:author>
            <itunes:subtitle>Creating a customer centric culture from the ground-up</itunes:subtitle>
            <itunes:summary>
                Cody Green, CEO and Founder of Canada Drives, is bringing the vehicle purchasing experience into the digital age and empowering consumers in their car purchasing decisions, at all optimal price points. In this episode of Shift, Cody and Jon sit down to discuss the challenges and lessons learned of building a company that has revolutionized access to auto financing in Canada. He offers tips on establishing a shared vision to drive employee engagement, keeping customers at the centre of your growth strategy, and navigating the world of emerging technologies in a way that is impactful for your organization.
            </itunes:summary>
            <description>
                In this episode of the Shift podcast, host Jon Finkelstein is joined by Cody Green, Founder of Canada Drives, who is transforming the way Canadians get car loans. The two discuss the growing pains and lessons learned of a start-up, creating a culture of customer centricity from the ground up, and remaining agile in the ever-evolving world of emerging technologies. Listen and subscribe here.
            </description>
            <link> https://www.pwc.com/ca/en/services/consulting/transformation/shift-podcast/episode-10-keeping-customer-center-growth-strategy.html
            </link>
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            <itunes:duration>20:20</itunes:duration>
            <pubDate>Thu, 26 Jul 2018 14:00:00 GMT</pubDate>
            <itunes:keywords>price waterhouse coopers, pwc, shift</itunes:keywords>
        <author>inet.request@ca.pwc.com (PwC Canada)</author><itunes:explicit>no</itunes:explicit></item>
        <item>
            <title>Enabling citizens with digital</title>
            <itunes:author>PricewaterhouseCoopers Canada</itunes:author>
            <itunes:subtitle>City of Vancouver: a leader in building a smart city.</itunes:subtitle>
            <itunes:summary>
                In the latest episode of the Shift podcast, host Jon Finkelstein sits down with Chief Technology Officer of the City of Vancouver, Jessie Adcock. The two discuss building a “connected” city, managing citizen trust, and the impact of smart cities.
            </itunes:summary>
            <description>
                When it comes to smart cities, the City of Vancouver is leading the way by creating a citizen experience powered by digital. From offering the largest public wifi hotspot in Canada to creating an online portal for citizens and business, they are continuing to drive innovation the public sector. Chief Technology Officer, Jessie Adcock, sits down with Jon to discuss building a “connected” city, managing citizen trust in the process, and what the future of Vancouver and smart cities looks like.
            </description>
            <link> https://www.pwc.com/ca/en/services/consulting/transformation/shift-podcast/episode-11-enabling-citizens-with-digital.html
            </link>
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            <itunes:duration>22:37</itunes:duration>
            <pubDate>Thu, 23 Aug 2018 14:00:00 GMT</pubDate>
            <itunes:keywords>price waterhouse coopers, pwc, shift</itunes:keywords>
        <author>inet.request@ca.pwc.com (PwC Canada)</author><itunes:explicit>no</itunes:explicit></item>
        <item>
            <title>Keeping humans at the centre of the equation: enabling accessibility in dispute resolution</title>
            <itunes:author>PricewaterhouseCoopers Canada</itunes:author>
            <itunes:subtitle>The digital revolution of the civil resolution tribunal of British Columbia</itunes:subtitle>
            <itunes:summary>
                Resolving justice problems can be stressful and expensive but with the technology the British Columbia Civil Resolution Tribunal has implemented, citizens now have 24/7 free online access to condo and small claims dispute resolution services. This transformation has provided flexibility and collaboration to resolve disputes as early and inexpensively as possible. Shannon Salter, Chair at the CRT, is the woman behind this legal revolution. In this episode of Shift, she sits down with Jon to share her Vision to Reality award winning innovation, and breaks down the secrets behind their success.
            </itunes:summary>
            <description>
                In this special episode of the Shift podcast we are joined by Shannon Salter, Chair at the Civil Resolution Tribunal in British Columbia. Salter sits down with Jon Finkelstein and breaks down how she and her team have revolutionized the way citizens interact with the legal system; becoming the first tribunal to go completely digital in Canada. The two discuss implementing a large-scale transformation while still keeping citizens at the core, governing change management and various stakeholders, and plans for scalability in the future. Plus, find out how this leading-edge transformation led to winning the V2R Award in the Accelerator category. To find out more about PCL Constructions winning innovation visit the V2R Awards website! Applications for the 2019 V2R Awards program are now open.
            </description>
            <link>https://www.pwc.com/ca/en/services/consulting/transformation/shift-podcast/episode-12-turning-a-vision-to-reality.html
            </link>
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            <itunes:duration>27:13</itunes:duration>
            <pubDate>Thu, 27 Sep 2018 14:00:00 GMT</pubDate>
            <itunes:keywords>price waterhouse coopers, pwc, shift</itunes:keywords>
        <author>inet.request@ca.pwc.com (PwC Canada)</author><itunes:explicit>no</itunes:explicit></item>
        <item>
            <title>Thinking big to drive enterprise-scale transformation</title>
            <itunes:author>PricewaterhouseCoopers Canada</itunes:author>
            <itunes:subtitle>Championing a digital-first approach in construction</itunes:subtitle>
            <itunes:summary>
                When you think construction you don’t often think digital. PCL Construction and their Chief Information Officer Mark Bryant have flipped the script, creating a digital-first enterprise focused on construction excellence. With the goal of  reducing costs, enhancing safety, driving lean construction practices, and leveraging technology to support greater productivity, PCL has changed the way their employees share information and interact on job sites. Join the conversation with host Jon Finkelstein and Mark, as they discuss  how he took his vision to a reality, and what you can learn from the PCL digital transformation story.
            </itunes:summary>
            <description>
                In this episode of Shift join CIO of PCL Construction and V2R Award winner Mark Bryant and PwC Canada’s Jon Finkelstein as they discuss becoming a digital-first business. Learn about PCL’s journey: eliminating data centres, delivering field-focused solutions that save time and enabling data-driven decisions on the job site. Plus, find out how this leading-edge transformation led to winning the V2R Award in the Reinventor category. To find out more about PCL Constructions winning innovation visit the V2R Awards website! Applications for the 2019 V2R Awards program are now open.
            </description>
            <link> https://www.pwc.com/ca/en/services/consulting/transformation/shift-podcast/episode-13-thinking-big-to-drive-enterprise-scale-transformation.html
            </link>
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            <guid>
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            <itunes:duration>19:41</itunes:duration>
            <pubDate>Thu, 27 Sep 2018 14:00:00 GMT</pubDate>
            <itunes:keywords>price waterhouse coopers, pwc, shift</itunes:keywords>
        <author>inet.request@ca.pwc.com (PwC Canada)</author><itunes:explicit>no</itunes:explicit></item>
        <item>
            <title>Taking a simple idea and scaling it big</title>
            <itunes:author>PricewaterhouseCoopers Canada</itunes:author>
            <itunes:subtitle>Making process decisions faster with accurate data</itunes:subtitle>
            <itunes:summary>
                What started as a university idea amongst friends, quickly turned into a disruptive digital invention, focused on a seemingly simple concept of knowing what’s in your water. With chemical analysis taking days to get results and field kits often being inaccurate, CEO David LLoyd knew there had to be a better way to optimize this process and enable operators to make more informed decisions about their water treatment. Host Jon Finkelstein sits down with David to hear the story behind his V2R award winning invention “The Field Ready Electrochemical Detector” (FRED) a portable and incredibly simple to use water chemistry kit.
            </itunes:summary>
            <description>
                David Lloyd, CEO and Co-Founder of FREDsense Technologies, sheds light on the revolutionary science and technology he’s used to change the way water utilities and mining companies across Canada test their water resources. In this episode of Shift, David and Jon discuss driving innovation in the age-old mining and utilities sectors, the social impact of this progressive technology, and what David has to say about being the winner of this year’s V2R awards in “The Visionary” category. To find out more about FREDsense Technologies’ winning innovation, visit the V2R Awards website! Applications for the 2019 V2R Awards program are now open.
            </description>
            <link> https://www.pwc.com/ca/en/services/consulting/transformation/shift-podcast/episode-14-taking-a-simple-idea-and-scaling-it-big.html
            </link>
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            <guid>
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            </guid>
            <itunes:duration>21:01</itunes:duration>
            <pubDate>Thu, 27 Sep 2018 14:00:00 GMT</pubDate>
            <itunes:keywords>price waterhouse coopers, pwc, shift</itunes:keywords>
        <author>inet.request@ca.pwc.com (PwC Canada)</author><itunes:explicit>no</itunes:explicit></item>
        <item>
            <title>Using privacy to build customer trust </title>
            <itunes:author>PricewaterhouseCoopers Canada</itunes:author>
            <itunes:subtitle>Maintaining trust in a digital world</itunes:subtitle>
            <itunes:summary>
                Business processes rely heavily on data—which demands constant innovation and adaptation. As the digital landscape evolves and regulatory scrutiny increases, it’s critical to ensure that maintaining customer trust, transparency and privacy are top of mind. Pamela Snively, Chief Data and Trust Officer at TELUS, shares expert insights on embracing innovation while protecting privacy.
            </itunes:summary>
            <description>
                In this episode of the Shift podcast join Pam Snively, the Chief Data and Trust Officer at TELUS as she sits down with host, Jon Finkelstein. The two discuss navigating the data driven landscape of today’s business climate in a way that maintains customer privacy as a top priority. Pam offers insights on how to remain agile in a digital landscape that continually evolves, adapting and innovating to new data regulations, and how to balance delivering on rising customer expectations with maintaining trust and transparency.
            </description>
            <link> https://www.pwc.com/ca/en/services/consulting/transformation/shift-podcast/episode-15-using-privacy-to-build-customer-trust.html
            </link>
            <enclosure length="47841660" type="audio/mpeg" url="https://download.pwc.com/ca/shift/502658-shift-15-using-privacy-to-build-customer-trust.mp3"/>
            <guid>
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            </guid>
            <itunes:duration>19:42</itunes:duration>
            <pubDate>Wed, 07 Nov 2018 14:00:00 GMT</pubDate>
            <itunes:keywords>price waterhouse coopers, pwc, shift</itunes:keywords>
        <author>inet.request@ca.pwc.com (PwC Canada)</author><itunes:explicit>no</itunes:explicit></item>
        <item>
            <title>The future of proptech</title>
            <itunes:author>PricewaterhouseCoopers Canada</itunes:author>
            <itunes:subtitle>Not just a technology solution</itunes:subtitle>
            <itunes:summary>
                Proptech is predicted to reshape traditional real estate, with investment expected to almost double in the next year. But can technology solve some of the industry’s most pressing issues such as affordability? George Carras, Founder &amp; CEO, R-Labs Canada Inc. talks about how technology is expanding transformation in the real estate industry and how a combination of physical and technology solutions will move the industry forward.
            </itunes:summary>
            <description>
                The convergence of real estate and technology (proptech) is no longer a niche phenomenon. Though still dwarfed by its older cousin Fintech, investment in proptech has soared sky high. In the latest episode of Shift podcast we sat down with George Carras, Founder &amp; CEO, R-Labs Canada Inc. to discuss the growing interest in proptech, how focusing on a problem not the technology is the way forward, and how R-Labs is working with real estate business owners, investors and startups to solve industry issues such as affordability.
            </description>
            <link> https://www.pwc.com/ca/en/services/consulting/transformation/shift-podcast/shift-podcast/episode-16-the-future-of-proptech.html
            </link>
            <enclosure length="51857514" type="audio/mpeg" url="https://download.pwc.com/ca/shift/p513734-shift-16-the-future-of-proptech.mp3"/>
            <guid>
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            </guid>
            <itunes:duration>21:30</itunes:duration>
            <pubDate>Thu, 22 Nov 2018 14:00:00 GMT</pubDate>
            <itunes:keywords>price waterhouse coopers, pwc, shift</itunes:keywords>
        <author>inet.request@ca.pwc.com (PwC Canada)</author><itunes:explicit>no</itunes:explicit></item>
        <item>
            <title>Digital Transformation of Banking in Canada</title>
            <itunes:author>PricewaterhouseCoopers Canada</itunes:author>
            <itunes:subtitle>Improving customer experience in the financial services industry through digital transformation.</itunes:subtitle>
            <itunes:summary>
                Technological advances are transforming the financial services industry. As these changes occur, so are the expectations of customers when it comes to their banking services. Neil Parmenter, President and CEO of the Canadian Bankers Association (CBA), speaks to how customers have come to expect the added convenience and seamless experiences enabled by digital services, including those offered by some of the big technology companies.
            </itunes:summary>
            <description>
                In this episode of Shift join Neil Parmenter, President and CEO of the Canadian Bankers Association (CBA), as he speaks with PwC Canada’s Jon Finkelstein about the digital transformation of the financial services industry. Learn how customer’s expectations of their banking experience is evolving and influenced by efficiencies created by Big Technology in other aspects of their lives. Neil and John discuss the future of financial services, why Canada can take the lead in transformation and the need for greater innovation to meet escalating customer expectations.
            </description>
            <link>https://www.pwc.com/ca/en/services/consulting/transformation/shift-podcast/episode-17-digital-transformation-of-banking-in-canada.html
            </link>
            <enclosure length="52381373" type="audio/mpeg" url="https://download.pwc.com/ca/shift/p523256-shift-17-digital-transformation-of-banking-in-canada.mp3"/>
            <guid>
                https://download.pwc.com/ca/shift/p523256-shift-17-digital-transformation-of-banking-in-canada.mp3
            </guid>
            <itunes:duration>21:41</itunes:duration>
            <pubDate>Thu, 24 Jan 2019 14:00:00 GMT</pubDate>
            <itunes:keywords>price waterhouse coopers, pwc, shift</itunes:keywords>
        <author>inet.request@ca.pwc.com (PwC Canada)</author><itunes:explicit>no</itunes:explicit></item>
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