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What is it about games that we love so much? Whether it's the engagement, the motivation, or the challenge, businesses have taken notice. Solving business problems with game-based design, the new issue of the Technology Forecast , explores the wide range of game design techniques that can be used in non-game environments for business benefit, including motivating customers and employees and raising their levels of engagement.

Message from the editor

Improving the customer and employee experience with gaming technology

The many benefits behind incorporating gaming techniques into business processes include...

Features

Getting past the hype of gamification

How to get past the hype of gamification and convince leadership of the benefits of implementing the methodology.

Solving business problems with game-based design

This issue of the Technology Forecast examines the wide range of video game design techniques that can be used in non-game environments for business benefit.

Elements of effective game-based emotion design

Bill Fulton of Ronin User Experience describes his empirical yet emotional approach to game design and how it relates to customer engagement.

Employees seeing business through a CEO’s eyes

Milt Riseman describes how business simulation at Advanta Mortgage Services was effective, even before the web.

A game publisher’s view of gamification

Learn about how game developer and publisher Electronic Arts (EA) has applied what it has learned about gaming to its internal training. Its training platform, called EA University.

Features

Interviews

Conflict minerals

Thu, 09 May 2013 00:00:00 -0400

10Minutes on conflict minerals provides insight into the strategic benefits and risks companies will want to focus on as they comply with the SEC's conflict minerals rule. The rule is effective for 2013 calendar year operations, so regardless of whether companies view conflict minerals as a supply chain opportunity, risk to their brand or another regulatory to-do, they should act now to prepare.

The widespread reach of FATCA

Wed, 01 May 2013 00:00:00 -0400

Understanding its impact and the path forward for nonfinancial multinational businesses.

New FATCA guidance for qualified intermediary, withholding foreign partnership, and withholding foreign trust applicants

Mon, 29 Apr 2013 00:00:00 -0400

Important guidance for entities that are classified as FFIs under FATCA and considering applying for qualified intermediary, withholding foreign partnership, or withholding foreign trust status.

Harnessing customer demand to drive growth

Fri, 19 Apr 2013 00:00:00 -0400

Consumer-packaged goods (CPG) companies, retailers, and their business partners often tout the ways they put customers at the center of their strategies. But while many companies do a good job of understanding their customers, perhaps not as many create demand by coordinating across marketing, sales, and innovation—functions and activities that now encompass the demand chain. This 10Minutes explores ways companies can capitalize on knowing their customer with demand functions pulling in the same direction.

Stark realities of cybersecurity

Thu, 11 Apr 2013 00:00:00 -0400

This 10Minutes discusses why cybersecurity is more than an IT challenge—it’s a business imperative. New technologies, well-funded and determined adversaries, and interconnected business ecosystems have combined to increase your company’s exposure to cyberattacks. Critical digital assets are being targeted and the potential impact to your business has never been greater. In order to sufficiently protect the business, future cash flows, and shareholder value, your approach to cybersecurity must keep pace.

New multilateral action to combat tax evasion

Wed, 10 Apr 2013 00:00:00 -0400

Governments in Europe announce agreement to develop and pilot multilateral tax information exchange arrangements.

IRS releases draft FATCA registration forms and additional information regarding FFI lists

Tue, 09 Apr 2013 00:00:00 -0400

Form 8957, when issued in final form, may be used by foreign financial institutions (FFIs) to register for FATCA purposes.

Applying FATCA to captive insurance arrangements: Surprising results may occur

Wed, 03 Apr 2013 00:00:00 -0400

In this Newsbrief, we take a closer look at the potential impact of FATCA on the global captive insurance market.

CIO leadership in post-transaction relationships: IT’s role in customer engagement