Quantcast

Adam Gerber has joined Quantcast

2007-11-12T08:33:46-08:00

Today we announced that Adam Gerber has joined us as Chief Marketing Officer (CMO). He will open, and be based in Quantcast's New York City office.

Adam will lead our efforts to establish Quantcast as the most reliable and trustworthy independent audience measurement solution at a time when increasing media fragmentation, device proliferation and addressability are driving new opportunities for innovations that enhance conventional panel-based ratings services.

As he says, "The advertising industry is on the cusp of radical change - moving to an addressable, dynamic model that will build off of a variety of extremely granular targeting criteria. We must innovate to dramatically improve on the antiquated audience planning and buying methods that limit the depth of evaluation and separate audience analysis from actionable delivery."

Adam believes we should all be committed to moving from 'placement as a proxy' models to providing fully addressable audience solutions.

"Quantcast is leading the way toward this new accountability," he notes. "It's extremely exciting to join the effort to enhance the visibility of audience segments for marketers, and to finally provide publishers with the means to sell media the way their customers want to buy it."

We are thrilled to welcome Adam to the team to head up our marketing initiatives and service evangelism.

He brings invaluable insight and industry perspective to Quantcast, and - with his deep knowledge of media planning and buying processes - will help our Quantified Publishers realize the unique value of their audiences while helping marketers drive improved targeting of their advertising investments.

Most recently Brightcove, Inc's Vice President for Advertising Products and Strategy, Adam joins us with 15 years of traditional and digital agency media planning and buying experience - including being a founding partner of WPP's Digital Edge unit (now MEC Interaction) and later spearheading emerging and digital media capabilities for Publicis' MediaVest unit.

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Demographics Tabs have Arrived

2007-11-09T14:56:25-08:00

This week we added new Demographics tabs to all Quantcast profiles, be they for Quantified or non-Quantified publishers.

Demographics tabs provide a rich, detailed view of an audience's demographic characteristics, including both percentage-based pie-charts and bar-chart indexes.

Characteristics measured include gender, age, household income, ethnicity, head of household education and the presence of children aged 6 - 17 in the household.

1.) The percentage-based pie-charts make it easy to see what percentage of an audience carries a given demographic attribute.

For instance, in this pie-chart on the funnyordie.com audience's household income (below, left), we see that 14 percent of visitors make between $0-30K per year; 34 percent make between $30 - 60K; 33 percent make between $60 - 100K and 19 percent make $100K or more.

2.) The bar-chart indexes make it easy to compare an audience's demographic attributes with an average, such as the average U.S. internet user.

For instance, see the funnyordie.com audience index on income. You will see that the audience indexes at exactly 100 for those with an annual income between $30 - 60K.

This means that a given visitor to funnyordie.com is as likely to make between $30 - 60K per year as any U.S internet user chosen at random.

An index of 200 would mean that the visitor would be twice as likely to make between $30 - 60K, an index of 50 would mean that the visitor would be half as likely to make between $30 - 60K and so on.

The higher the index, the better the site is at attracting that type of audience. Check out our glossary to learn more about indexes.

For Quantified Publishers, you will find the new Demographics tab located to the right of the Summary and Traffic tabs in the upper right hand corner of each profile. (You may recall that the Traffic tab debuted in September.)

For non-Quantified Publishers, you will find the Demographics tab located to the right of the Summary tab.

Take a look at your own Demographics tab today, and let us know your thoughts. Thanks!

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Lands of America has Joined Quantcast

2007-11-08T11:59:21-08:00

Lands of America has joined the Quantified Publisher program with more than 127,000 global monthly uniques.

See their Quantcast profile here: http://www.quantcast.com/landsofamerica.com.

Lands of America is among the largest rural land listing services in the Nation; advertising farms, ranches, timberland, mountain and waterfront properties. The site is entirely user-generated and contains more than $21.6 billion worth of available-for-sale properties. With Lands of America, members login to upload and manage the information about their property and their listings are promoted across 250+ partner sites.

Lands of America's audience skews very slightly more female and the site increases in popularity as the audience ages. It appeals to those that make $100,000 or more per year, as well as with those that have a college education.

Fans also frequent ForSaleByOwner and RealEstate.com

Lands of America is part of the Lands of America Network, which includes the popular Lands of Texas website as well as 18 more state-wide listing aggregators.

Thanks for joining Quantcast, Lands of America. We look forward to watching your network grow.

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Fox Broadcasting Network has Joined Quantcast

2007-11-07T09:11:04-08:00

The Fox Broadcasting Network, a division of News Corporation and one of the nation's largest media networks, has joined Quantcast's Quantified Publisher program.

Check out their Quantcast network profile here: http://www.quantcast.com/p-05P6QtuZD3IkU

The Fox Broadcasting Network of websites -- including Fox.com, TheSimpsons.com, AWM.com, FamilyGuy.com, 24Inside.com and more -- have a combined, unduplicated global reach of 6.8 million monthly uniques.

More than 50 percent of the network's visits come from 'regulars,' who visit the network several times per month, and 13 percent of its visits come from 'addicts,' who visit 30 times per month or more.

Among the network's Key properties are Fox.com -- which features 'channels' for each of the network's programs, including 24, American Idol, House, Kitchen Nightmares and many more -- and TheSimpsons.com.

-- Fox.com has more than 5.5 million global monthly uniques. See their Quantcast profile here: http://www.quantcast.com/fox.com.

Fox.com is popular with people of all ages, but especially those aged 25 - 34. It skews female and indexes very high for those with a college education. Fans also frequent the online homes of Cosmogirl, Vogue (Style.com) and Woman's Day magazines.

-- TheSimpsons.com has more than half a million global monthly uniques. See their Quantcast profile here: http://www.quantcast.com/thesimpsons.com.

TheSimpsons.com site is popular with people between the ages of 18 and 24, and indexes extremely high for those households with children aged 6 - 17. Fans also visit Comedy Central and Nickelodeon (Nick.com).

Many thanks to the folks at the Fox Broadcasting Network. We appreciate your vote of confidence.

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Votigo has Joined Quantcast

2007-11-05T08:14:00-08:00

Votigo, an online community centered around creative contests, has joined the Quantified Publisher program with more than 63,000 global monthly uniques.

Check out their Quantcast profile here: http://www.quantcast.com/votigo.com

Votigo is a social media site that enables people with similar interests to create, compete in and vote on creative contests.

In addition to commenting on contest entries, becoming fans and picking favorites, users can share contests and entries with friends, promote themselves and help promote others.

Whether you are a budding musician, comedian, video buff or photographer -- or you just want something fun to do online -- you'll want to check out Votigo.

Votigo is popular with people of all ages and income brackets. Its audience skews slightly female.

Fans are also interested MySpace Music, AskMen.com and Parents.com.

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InfoPlease has Joined Quantcast

2007-10-29T15:17:19-07:00

InfoPlease, an online learning resource and and information database, has joined the Quantified Publisher program with more than 7.7 million global monthly uniques.

Check out their Quantcast profile here: http://www.quantcast.com/infoplease.com

InfoPlease (otherwise known as Information Please) has been providing authoritative answers to all kinds of factual questions since 1938 -- first as a popular radio quiz show, then as an annual almanac and now on the web.

The site is dedicated to providing valuable information in a way that engages and entertains. It is part of Pearson Education, Inc., the world's largest integrated education company. (Pearson's other primary operations include the Financial Times Group and the Penguin Group.)

InfoPlease indexes very high for those households with children aged 6 - 17, and is popular with people across all income brackets.

Fans also frequent Enchanted Learning, The National Center for Education Statistics, GreatSchools.net and K12.com. They also enjoy National Geographic, Science Magazine and Space.com.

Thanks for joining Quantcast, InfoPlease. We appreciate your vote of confidence.

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WeeWorld has Joined Quantcast

2007-10-28T18:55:50-07:00

WeeWorld has joined the Quantified Publisher program with more than half a million global monthly uniques.

See their Quantcast profile here: http://www.quantcast.com/weeworld.com

WeeWorld is a social network built for fun where users can create cartoon avatars called "WeeMees" and invite friends, send messages, play games, and create their own online cartoon page.

WeeMees, which are integrated into the AOL Instant Messenger (AIM) Service, are all about expressing who you are. Once you create your WeeMee, you can change your clothes or add a baseball glove, a monkey or a plate of sushi to tell the world a little more about yourself.

WeeWorld is very popular with people aged 18 - 24 and indexes high for those households with children aged 6 - 17. The site's audience skews female, and fully 50 percent of WeeWorld's visits come from "addicts" who visit the site 30 times per month or more.

Thanks for joining Quantcast, WeeWorld. WeeMees are great fun!

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