Companies are constantly telling you about how their service works or why their capabilities are better than their competitors. Instead, wouldn't it be refreshing to just hear about how a service solves your problems?
Check out our Marketer Solutions section in this month's newsletter that focuses on just this.
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We hope you'll join us for some lively conversation in November. Be sure to find us afterward if you're interested to talk more!
OMMA Adnets: Vetting the Data: Which Targeting Points Get You Closest to Your Audience and Your Goals?
With: Rapp Digital, Wharton Interactive Media Initiative, and BlueKai
Tuesday, November 3rd
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Ad:tech NY: Defining the New Media Currency - How to Bring Traditional Media Metrics Online, or Should We?
With: Microsoft, Nielsen, comScore, Experian Hitwise, and ThingEquity LLC
Wednesday, November 4th
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Ad:tech NY: The Science of Targeting: Turning Data into Scalable, Actionable Insights
With: Facebook, Yahoo!, Google, and Omnicom Media Group Digital
Thursday, November 5th
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IAB AD Operations Summit: Yours, Mine, Ours? Who Controls the Data & Why It Matters
With: Google, Yahoo!, and ValueClick Media
Monday, November 16th
Sign up here.
If you like to keep track of a lot of Quantcast publisher profiles, whether they are your own properties or properties of others, the new Favorites page lets you watch them all in one place. And you only see the data you are interested in.
To start using Favorites, login to Quantcast and go to a favorite publisher profile, such as http://www.quantcast.com/gawker.com. Underneath the site name, click the Add to Favorites button.
You are now on the Favorites page, and you will see some audience information relating to the property you just added.
You can add more favorite properties at this point by clicking the Edit Favorites button and typing in their name – subdomains and even media networks can be included. You can also remove and reorder your favorites in the Edit Favorites window.
For each of your favorite properties you can select to show a host of different audience data. Click the Customize Columns button to change and reorder the measurements you see. You'll find that you can view many different summary measurements about your favorite properties: demographics, affinity, traffic frequency, and more.
It's easy to return to the Favorites page. Just login to Quantcast and click the Favorites link in the navigation bar at the top of any page. It's next to the links to Home, Marketer, Planner, etc.
You may already know about our top sites listing providing a comprehensive list of the top 1 million sites ranked by Quantcast based on the number of people that visit the site in a one month period. The list indicates whether the site is a Quantified Publisher via the use of our purple alpha seal. Recently we added a new white version of this seal indicating that the property is Partially Quantified.
Partially Quantified means that either the site is a participant in the Quantcast Marketer program or that while the entire site does not carry Quantcast Measurement Tags, certain subdomains do. For example, money.cnn.com and abcnews.go.com are the Quantified sub domains of CNN Money and ABC News respectively.
And don’t forget, you can download the top 1 million sites via the link at the bottom of the page, and it's completely free!
We've added data vintage and update status information to the Quantcast service. You will now notice vintage data next to audience profile information highlighting when the data was last updated and when it is next scheduled for a refresh.
You can also get a summary of all current data schedules via the 'Data Updates' link at the top of the page.
Valuing Audiences in Real-Time: How Do Brand Advertisers Migrate to the New Model?
Sign-up to attend here.
Join us and industry leader Wenda Harris Millard for a spirited conversation about how audience definition and delivery change in a digital environment with panelists:
Tim Mapes, Senior VP, Marketing for Delta
Suzy Deering, Executive Director Sponsorships for Verizon
Carol Kruse, VP, Global Interactive Marketing for The Coca-Cola Company
Opening & Industry Landscape Overview:
Todd Teresi — Chief Revenue Officer, Quantcast
Monday, September 21st at 10 am at The Paley Center for Media, 25 West 52nd Street, New York, NY.
Looking to better understand what we do? Do you want to get more out of our solution but not sure where to start?
We’ve boiled what we do down for you into 3 easy steps.
Three more tips for getting the most from our reports – check it out.
Reading demographics, "audience also likes," and traffic frequency:
Here are some tips for learning about additional sites your audience is likely to visit, what percentage are "addicts" to your site and your audience composition.
You can also visit here for the full overview.