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EUROBIKE: iPhone holder, Cannondale e-bikes & Knog shocker

Carlton Reid — Mon, 06 Sep 2010 15:34:57 +0000

I was at Eurobike last week. This is the 13-hall mega show that dwarfs all others in the world of bicycles. As I was working on the Eurobike Show Daily, the officially-sanctioned English-language magazine, I wasn’t able to focus on much apart from my allotted news stories but, thanks to an iPhone 4, iMovie phone [...]

Out of the mouths of babes & cabbies

Carlton Reid — Sun, 05 Sep 2010 13:40:57 +0000

Axa, the car insurance company, doesn’t just have an iPhone app that stores insurance details and proffers crash info, it has commissioned a whole bunch of videos to promote its ‘Respect on the Road’campaign. As well as a video showing typical ‘road rage’ language and behaviour acted out by tots, there’s a whole series featuring a [...]

New iPhone nav app is for towns but brilliant for bike tours, too

Carlton Reid — Sun, 29 Aug 2010 15:59:56 +0000

DISCLOSURE: The app I am about to extol the virtues of is published by BikeHub.co.uk, of which I’m the editor. I commissioned the app, but it’s the Bike Hub levy which pays for it. While most of the features were requested by yours truly, some were put in place by Tinderhouse, the design company which [...]

Fancy clubbing together to buy a Caterpillar 797 monster mining truck?

Carlton Reid — Sat, 28 Aug 2010 12:36:06 +0000

It bugs me when drivers buzz me with their cars, buses and trucks. But when these unthinking (or deliberately malicious) motorists buzz my little kids when they’re riding I wonder what turns a motorist into something so uncaring. How can a fellow human aim a heavy, fast projectile at a child, knowing they will be [...]

Car tour, anyone?

Carlton Reid — Sat, 21 Aug 2010 15:14:55 +0000

Back in the Golden Years of motoring – the 1930s, the 40s, perhaps even into the 50s – driving was a pleasure, the road was a destination in its own right. Motoring holidays were just as much about the car and the open road as the eventual goal. From the 1930s on, this started to change. Author G.K. [...]

“Ride my bike until I get home…”

Carlton Reid — Fri, 20 Aug 2010 10:02:35 +0000

Transport for London spends its bicycle-promoting cash on more than just bank-subsidised bike hire schemes and pots of blue paint. Wonderfully, it also commissions films and songs like this: The song is by producer and DJ, Mark Ronson. And here’s one starring Dermot O’Leary on a folding bike talking about ‘head space’: Of the five riders in the [...]

Victoria is on fire!

Carlton Reid — Thu, 01 Jul 2010 15:29:52 +0000

Victoria Pendleton is seen here in this Gatorade promo: Win sports equipment for your club, urges the promo. The Gatorade Gives Back website says: With Gatorade you can get your hands on top sports rewards! Build up your Gatorade points to redeem against sports kit and experiences. Plus awesome prizes up for grabs every week! Use your [...]

Car-as-a-weapon metaphor lost on boy (and girl) racers?

Carlton Reid — Thu, 01 Jul 2010 13:26:44 +0000

I spotted this ad on a bus the other day. It’s from a North East England road safety campaign called RoadRespect.org. The website has lots of other graphics, but I couldn’t find this one online so the iPhone grab shot will have to do. The campaign is aimed at young male drivers, especially new teen motorists. [...]

Road-kill is too normal to be news

Carlton Reid — Mon, 07 Jun 2010 15:07:28 +0000

A nine year old boy was killed by a motorbike on Tyneside last week. I’d read the story on BBC.co.uk. Yesterday I found out who the poor child was. He was a school mate of one of my daughter’s friends. When I was the same age, a boy in my class was killed in similar [...]

Can street art get more people on bikes?

Carlton Reid — Fri, 28 May 2010 11:27:30 +0000

I’ve spent months writing and photographing to create the 98-page Bike to Work Book which, as a freebie, will hopefully encourage lots of newbies to try bicycle commuting. That’s a lot of words and hundreds of pix. Could the same task be achieved with just this one pic? It’s by artist Peter Drew of Adelaide. I’m [...]