Are you overwhelmed by one or more inboxes? Is your todo list a bunch of post-it notes all over your desk? Do you have a pretty good organizational system but could use some efficiency fine tuning? Go read Bit Literacy. (Big thanks to Karine Joly for turning me on to this Friday.) I’m only six chapters in, and I’m already applying the author’s advice and practices. (Side note: This is the first book I’m reading on my iPad, as well as my first Kindle app book. I’m a fan already.)

I’ve become digitally overwhelmed and overloaded. I’m completely in love with my new job, but we sure do use a lot of different systems there. I’m adapting to a new way of managing my calendars (personal+work), contacts (personal+work), and email (work). In addition to these systems, I’ve been trying to integrate my todo list manager, Remember The Milk (still failing on that for work, but active user for personal stuff). Throw in that mix the following that I now use:

• One paper notebook full of notes & scattered action items
• Paper files in a desk drawer and in my commuter tote
• network drive for department file sharing
• network drive for personal files
• myHome (portal) community groups for some committees / working groups (files+discussions)
• activeCollab for web and recruitment marketing projects (project management status, discussions, files)
• FileMaker Pro for print projects
• Google wiki as a repository for some documentation and notes
• Google docs
• Dropbox

To add to this digital overload, there’s also messages coming at me via social media on Twitter, Facebook, LinkedIn, Foursquare, and via SMS. And, I’ve just started using Evernote as a test to see if this might help me organize. The jury is still out on that one.

It’s too much! I can’t remember where virtually anything is saved. I need the Mac’s “Spotlight” feature in my brain! I’m on a mission to simplify and standardize. Reading Bit Literacy is just step three. (Step one was identifying all of these items, step two was ordering a label maker and new file folders for work. Hey, it’s a process.) Once I feel more in control and organized personally, I’m going to attempt to take on these systems at work and see if there’s any way we can simplify and standardize as a group.

Reading this book has also been effective in helping me realize I’m not a total disaster. I actually have some really good organizational practices in place – I just got hit with a whole lot of change at once, and it’s piled up to the point that I’m digitally overwhelmed. Time to take control of all those bits.

Today’s success: I had an email induction ceremony to achieve personal inbox emptiness. I have only one message in my personal inbox that requires me to make a decision on tonight. I’ve never seen my inbox this size. Step two – my work account. Tomorrow.

I think this could be an interesting process, and I’m going to try to keep up with documenting my personal progress with this effort here. I’m always on the lookout for new tools that will help me simplify and be more efficient. I’ve heard lots about GTD and Things. I’ve also read and watched a video about goodtodo.com, which was developed by the author of Bit Literacy. I’m actually not convinced to switch to that, as Remember the Milk has been working just fine for me — it’s integrating the work stuff and keeping track of who I delegate certain tasks too that I don’t have a good process for yet. (Delegation & having a “someday” list are two features I wish Remember the Milk would implement.)

How do you handle digital overload? What tools and processes do you have in place to not let the bits overwhelm you?

It is with great excitement I announce that I have accepted the position of Associate Vice President for Marketing Communications at Ithaca College. I am joining a staff of extremely talented, creative, passionate individuals and will lead the Marketing Communications office to help set priorities for our efforts that align with the College’s strategic direction. We’re about to kick off a brand identity initiative, which many of you know I’ve been integral with in my current position at the State University of New York at New Paltz.

Leaving New Paltz will be bittersweet. I started as an undergraduate transfer student at New Paltz in August 1996, and have been there ever since. I began as an intern in the marketing office in the Campus Auxiliary Services company at New Paltz, did a bit of freelancing to develop many department’s very first Web sites, and then was hired as the College’s first full-time Web professional right after graduation in May 1998. A couple years later I was promoted to Web Coordinator, and then five years later to Director of Web Communication & Strategic Projects. I’ve grown the College’s site from approximately 10 pages to more than 25,000, and have hired two full-time Web Developers to assist with the College’s Web services.

In February 2006 I opened the College’s first Welcome Center, and have continued daily oversight and management of the staff and the Center. I’ve implemented the OmniUpdate Content Management System, two different mass notification systems for emergency alerts, led the College’s social media activity, and have served as an active member of the President’s Brand Marketing Taskforce, and the Emergency Rseponse Team. Last summer I was named Team Lead for the Creative Services Team, which includes the 10 staff members from the Office of Communication & Marketing (media relations, Web services, design services, print services, video services) and Arts Services. In December, I earned my MBA in marketing and management from New Paltz.

My last day at New Paltz will be Friday, June 25 and will begin my new position at Ithaca College on Monday, July 12.

Over on the Intermedia blog, Charlie Melichar recently posted Integration & Separation – print and web. I’d like to expand further on that with my thoughts.

When I was first hired as a Web Editor for a university in 1998, my position was created to re-purpose print documents for the Web. Print drove everything. Twelve years later this is still quite the hot, and rather unresolved, topic. The  transition now seems to be primarily financially driven. Due to budget cuts many are cutting back on printing to save money.

This topic is far more more than economics and a budget-friendly tactic. We need to be thinking about communication goals, along with the budget, for each project before we think about the mediums. (Strategy, then tools, right??) Once the goals and audience have been established, then we should discuss how to best execute, and which mediums will be best to use for a given project. It’s not just about print — we need to be thinking about how we’ll integrate with video, social media, fundraising efforts, admissions presentations, alumni events, e-newsletters, etc.

The Web should not be an afterthought. If the Web is to be utilized in conjunction with other mediums, what is its unique purpose? You are not taking advantage of the online medium if you just post a PDF of a magazine, newsletter or brochure. I know some may chime in and say they don’t have resources to do more. While I’m incredibly sympathetic to that, I’d argue it’s better to not post it online at all. Better yet, I think more can be done to supplement the print version with fewer resources. Assignments given to writers of the stories should be thinking cross-platform. What multimedia elements could go along with their articles, which can be posted as online-exclusives? Just post these on your site – not the entire article. Make them request a print version so you’re Development folks are sure to get updated addresses. Having online-exclusives drives people to your Web site. While you have their attention, use this opportunity to show them other exclusive things on your site, including a way to give back to your college/university.

I don’t want to interact with a Web page as I do with a print piece. They’re two completely different mediums. Issuu tries to make this experience gel, but that’s just not my personal reading style online — and I don’t think I’m alone. As Charlie suggests, this may change with the iPad (and Kindle, Nook, etc.), but those devices are not computer monitors or laptops. They are designed to be comfortable to hold and read, and applications are still evolving for those devices.

I’ve tried looking for user studies that test interaction with PDFs and PDF-like services, such as Issuu, but haven’t found any, and think this would be very valuable data to get our hands on. Better yet – do your own user study with your readers and see how they react.

So, what am I saying?

• Print is not dead and will not completely die. Its purpose, connection and integration with all other mediums (not just Web) needs to evolve to reflect user expectations and take advantage of the strengths of each of the communication mediums.
• The Web is not an afterthought. It’s an opportunity for multimedia-rich enhancements to print publications.
• I don’t believe the ultimate online experience through my laptop or desktop computer is flipping through PDFs or the like. I want to see something different online.
• It’s not 1998.
• Budgets are tight. Get creative!

This morning I presented to a group of ~80 higher education colleagues who work in creative services offices for colleges and universities across the country. My session, Stand Out! Customize Your Institution’s Social Media Presence went beyond yesterdays Social Media 101 session and got under the hood with seven social networking sites to equip these designers with the specs and knowledge needed to customize their college’s presence.

I did quite a bit of research on these sites, and also had some help from a current and previous co-worker. I know these specs work for us, but I also know there are a variety of specs others use, as many of these sites don’t well document (or bury!) what we can actually do with these tools! Here’s the slide deck:

Whew. Nearly 500 people tuned in to my session, eRecruiting with Social Media and a Purpose this afternoon as part of the CollegeWeekLive/Chronicle of Higher Education eRecruitment Web Forum. There were a ton of questions I didn’t have time to get to during the live presentation (120!!), so I’ve answered the ones I didn’t get to below. Did you miss the live presentation? The folks at CollegeWeekLive have made it available to watch on-demand.

Do you have more questions? Ask me over on formspring.

Slides:

Questions I couldn’t get to during the live session – with my answers!

Tari Blaney: Do we still have to ask permission from students before sending them text messages?
Me: Depends on your college’s policy. We switched to an “opt-out” policy this year, meaning, we sign up all our students by default (and tell them), but it’s up to them to opt-out if they don’t want to receive emergency text messages from us.

Michael Large: What’s Mike’s TwitterID who is tweeting all your links?
Me: Mike Petroff’s Twitter ID is: @mikepetroff

Claire Olson: For Ning social networks, what’s your advice about letting current students join? Once prospectives become current students would you let them continue to be members… if it was meant to be a recruiting tool originally?
Me: I have seen this approached both ways. If your Student Affairs folks are committed and understand the value and potential, I think transitioning from Undergraduate Admissions to the Student Affairs area after the deposit deadline is a good idea to keep it going. Some find this community becomes a ghost town as students are more likely to use Facebook regularly after they’re on campus in the fall, but I’ve known others who have built social tools into their portal and have had great success. It all depends on what you’re trying to achieve, what strategy you use, and what resources you have to commit to this effort.

Javier Garcia: How are some schools tracking the enrollment and matriculation?
Me: I’m not sure if you meant specifically related to the online communities? At New Paltz, we used Ning last year and took the e-mail addresses of the members of the community and matched them with our student records system to run a report that told us how many paid their deposit and enrolled.

Jane Fu: What’s your Web site address? http://rachaelrubin.com?
Me: http://rachelreuben.com

Patrick Booth: What tools do you use to track specific database?
I’m not sure what database you’re referring to? Can you post a follow-up?

Heather Morba: How do you suggest staffing the social media team that will create, manage, and maintain the sites? (In reference to earlier comment about students being used to run social media.)
Me: It really depends (I know! I hate that term!) on which sites and how they’re going to be used. For our university’s Facebook Fan Page, we have two people from Undergraduate Admissions, one from The Graduate School, one from Student Affairs, my intern and me behind the scenes. For monitoring using our “listening post” I talked about, we have three of us that tackle various aspects. I think it’s critical that the social media love is spread — not dumped on one person or one office, and definitely not on one student.

Jane Fu: Are there taboos for using social media as an organization that you have learned from your experience that weren’t immediately obvious?
Me: Using it just to promote events is a big no-no and turn off.

Cliff Jenkins: fan pages vs groups … which do you prefer or is new paltz using both
Me: It depends (there’s that word again!). What are you planning to do with them? How do you want to communicate with them and them with you and others? Groups are for more affinity-based presences. Groups are for “class of 20xx,” and actual student activity-type groups. Fan pages are for the official university presence, and maybe some other key functions within the university. Again – depends on the purpose for setting these up. See the Social Media Brief I talked about in my presentation for for framing the purpose.

Stephanie Null: Can we get your powerpoint?
Me: You betcha! See above.

Merrissa Uchimura: How do I convince my university to move/merge to our one main fan page for the university? Our recruit team decided to have own separate admissions fan page? Do you have research that I can share?
Me: Share the story I told during the session about the interaction between alumni, parents, current students and prospective students on the one main fan page. Alumni, parents and current students won’t hang out on the admissions fan page. I don’t have research, but the research gods over at BlueFuego might? :)

Billy Springer: Being that you can’t communication as a fan page admin when browsing news feed on FB, how do you go about engaging as the university to those current or prospective people? Do you pay students to blog & do you review the content before deploying?
Me: Yikes, that’s a tricky question. I don’t think counselors should engage prospective students on Facebook. There are others that strongly disagree with me, however. No, we do not pay our student bloggers, and we do not moderate their posts. They go through quite the selection process before they are “hired,” and sign a contract.

Gina: If you have campus location worldwide, should you have a blog for each campus or one consolidated one on the home website?
Me: I’d recommend having one blog that has representatives from all of the different locations.

Heather Shaner: To clarify, are you against “Class of” pages on FB?
Me: Not at all. I’m very much for them. I just don’t think we (marketing/communication/admissions folks) should be heavily involved with it.

Ronna Johnston: We are considering using just YouTube for all our videos rather than duplicating on both YouTube & our streaming server. Is there a disadvantage to using just YT? Credibility?
Me: I can’t think of any disadvantage. YouTube is a household name and comes with credibility these days – especially if videos are posted by an official university account.

Moamer Qazafi: Why should admissions be separate on Twitter but not on Facebook?
Me: By having one main Facebook Fan Page for the university, prospective students will benefit from reading comments posted by alumni, parents of current and prospective students, and current students. If the university has a separate Fan Page for admissions, only prospective students will be there, so you miss the opportunity for unsolicited comments and feedback by alumni, parents, current students, etc. Twitter, on the other hand, can have a separate purpose. The admissions Twitter account will have a revolving follower base in theory, as the prospect pool changes annually. Check out this tweet from @NPAdmissions. This is a great way to use a separate account that is more focused. The main university account may want to RT (re-tweet) some things the admissions account says, and vice versa, but can keep their stream very focused on prospective students. Other people won’t see who is tweeting to the accounts unless they’re following each other, so that is the primary difference.

Leslie: why do you feel admissions should have a separate twitter account? is it bad to group with other school offices?
Me: See the question right before this for my complete answer. I don’t think it’s always bad to group with other offices, but depends on which ones, who their audience is, and what their purpose is.

Becca: If I am the only one maintaining my Twitter account, should the profile photo be of ME or a school logo/important building?
Me: I’d vote for a combo of your photo with a university symbol of some kind on it. Makes it far more personal, yet official/professional.

Kristina Velarde: What is EyeFi?
Me: See Eye.fi

Nav: re flickr live stream/uploading – how do you deal with privacy issues at a campus event & uploading images of guests & the events?
Me: Our photographers make general announcements that the photos they’re taking will be used in a variety of ways, so they should not pose for photos if they don’t want to be used in publicity materials.

Allison Hudson: How did your school decide which social media tools to use?
Me: Listening and trial and error, basically. I wanted to see where our audiences were first, then determine how we could best use each tool, and then focused of our efforts on the results.

Jordan Stevenson: Do you see LinkedIn as being viable for undergraduate admissions?
Me: No, I don’t. LinkedIn is intended and used as a networking tool, and most don’t have accounts until they’re well into their undergraduate years in school. It’s great for alumni groups for colleges, though.

Stephanie Graham: Does your university heavily control branding and how does this work with YouTube, Facebook, etc.?
Me: Stay tuned after we launch our new brand identity system at the end of April! The answer will be, yes, we will follow all branding guidelines in all of our outposts, and enforce those that are done outside of our office as well. It’s extremely important for a consistent, cohesive message and image.

Bob Moinar: What are the differences between using social media for undergraduate admissions and graduate admissions?
Me: Depends on your goals, and the tools you use may be different – but that also depends on what type of students you attract for each.

Brad Jones: Do you know where I can find an example of a good blog done by a student for an admission office?
Me: I’m not sure what you mean “for an admission office.” Do you mean for recruiting purposes? See slide 15 of my presentation above for some of the examples I discussed, and I think Brad J. Ward had more examples in his blog-focused session after mine.

Sarah: How do you get your contacts into your campus database for recruitment from flickr, Facebook, etc.
Me: There are third party tools that will make that possible/easier for Facebook, but otherwise, there’s really no way for those two particular tools. For Ning, you can export member data (names, e-mail addresses, etc.) and import them in to your student records system and/or CRM.

Melissa Evans: What is your education background?
Me: I have a Bachelor of Science degree in Organizational Communication with a minor in marketing, and just received my MBA in marketing and management in December.

Stephanie: Do we need media release signatures from prospective students to post their photo online?
Me: It’s best to check with your college’s legal counsel for a call on that. We tend to only get releases for people under the age of 13, otherwise posing for a photo is considered consent. But, I’m not a lawyer and am not offering official legal advice here. :)

Michelle Smits: How do you handle/monitor risk management factors on Facebook?
Me: I’m not sure exactly what you mean by “risk management factors.” Can you follow-up with me?

[null] hi– Can we borrow from your Facebook content plan? :)
Me: Sure, as long as you’re not in our direct competitor set. ;)

Anne Marie Guthrie: What are the themes for Thursdays and Fridays
Me: Thoughtful Thursday (we’ll ask them “thoughtful” questions), Photo Friday. Now, you also might wonder why we’re not doing the weekends, especially since I preach social media is not a Monday-Friday 9-5 job… it’s 365/24/7. My answer? We’ll get there. It’s a resource issue at this point, and I’ve also seen this Monday-Friday model done and work well for other companies with Facebook Fan Pages, so we’re giving it a shot. We may have other things to share that doesn’t fit into this neat little content plan, and that’s ok with me.

Kristi Garcia: What site did you use to create Cafe New Paltz?
Me:

Corie Martin: What incentives did you give the students to join your Ning group? What differentiated it from your Facebook groups?
Me:

Chad: Was your social community on Ning? Or private other network?
Me:

Theron: Do you work for SUNY or are you a consultant?
Me: Both! I’ve worked for SUNY New Paltz for 12 years and officially started a part-time consulting business on the side last month.

Kerry Salerno: Are these proprietary communities (i.e. not Facebook groups/pages)?
Me: Since this was one of the last questions, I’m pretty sure this question was in reference to the two examples I was talking about, Café New Paltz and Lounge on Lex — am I right? If so, yes, these are private communities, not in Facebook. Café New Paltz was in Ning last year, and this year uses SocialEngine. Lounge on Lex is using Ning.

Khyati: Which site was that – the one you got good testimonials for?
Me: Café New Paltz, our online community for accepted students at SUNY New Paltz.

Whew!

Last August Facebook gave Pages administrators the ability to publish their Facebook updates to their Twitter accounts automatically. Administrators can decide whether to share updates with their Twitter followers at all, and if so, which type of information to share, such as status updates, links, photos, notes, and events.

This, my friends, is what my friend Chris Brogan has coined “robot activity.” I agree and would go further and say you shouldn’t do it.

This post is not focused on personal profile status updates and their link to Twitter. Though my opinion about that application doesn’t vary all that much, the focus on this post is for Fan Pages for organizations/colleges/celebrities (wouldn’t that be neat if celebs were reading my blog?).

Need some convincing? Let’s start here. (Note: Protecting the names of the not-so-innocent)

This shows up as a tweet on Twitter. Makes perfect sense to the Twitter audience, no? (Please note the sarcasm.)

The folks at Facebook seem to think they’ve built a tool that will “make life easier.” I’ve spoken with several small business professionals and higher education colleagues in recent months about this topic, and most don’t see anything wrong with it given how overwhelmed many are in the social media space. Using this feature would indeed make their lives a bit easier.

But-

Think about your audience. How would someone you’re trying to reach feel if they read that tweet above on Twitter, especially if they’re not connected to you on Facebook? Different people, different tools (usually). I think this makes the company/organization/college look amateurish. Let’s think about the reverse. Your Facebook Fans see your status on Facebook now as: [RT @username something rather random and unrelated to what's going on on your Facebook Page]. People on Facebook don’t necessarily understand what Twitter is, let alone the “RT” and “@” monikers.

Need more convincing? How about volume.

• The average Twitter user is used to seeing a higher quantity of tweets in a given day.
• Effective Facebook statuses usually aren’t updated more than once a day, sometimes not even more than a couple times a week, therefore not expecting the higher volume typically seen on Twitter. (Your mileage may vary.)

By linking the two together, you overwhelm, and can come across as spamming, your Facebook fans.

Looking to make your life simpler? You can SMS (text) your status updates to your Facebook Page (as well as Twitter) and you can also use a desktop tool such as TweetDeck to update your Facebook Page status separately from your Twitter status, but in the same program without having to open multiple windows. There’s also a Facebook application called Selective Twitter Status, which will enable you to link only those tweets that end with the hashtag “#fb.”

Still need more convincing? How about duplication.

• How many of your Facebook fans are also following you on Twitter? Gets a bit overwhelming for them to see the same updates in multiple locations, potentially making them less interested in what you’re saying. They may end up auto-filtering you out.

And the icing on the cake?

Let’s say you update your Facebook Fan Page status, which then gets pushed to your Twitter account. People reply to you on Twitter — but you’re not necessarily there. Or, vice versa.

If I’ve managed to convince you to remove the link between your Facebook Fan Page status and your Twitter status and you’re dying to know where to go to make that change, then head on over to http://facebook.com/twitter. They hide it well once you’ve linked them together.

Sound off in the comments. Am I missing some key points? Do you have a compelling argument for linking your Facebook Fan Page status with your Twitter status? I’m very open to being convinced otherwise, as long as you’re not a robot.

This morning I presented a couple of workshops for the Dutchess County Regional Chamber of Commerce (NY) on Facebook and Twitter, and how they can be effectively used by small businesses. Both sessions were packed with very interesting people, representing health care organizations, personal training, sports marketing, tourism, and so many more. I was particularly excited to meet Megan Ogulnick, who recently moved to this area from Chicago, to fill the roll as Manager of New Media for the Hudson Valley Renegades, and look forward to collaborating on some local networking opportunities.

I mentioned several articles and case studies available on MarketingProfs.com, and highly recommend their “Pro Membership.” Side note: I’ve been a premium member for five years and have benefited a great deal from this membership. Here’s one of their many benefits:

Here’s another great article I found from a fellow MarketingProfs.com member: 16 Tips for Gaining More Fans on Facebook

Below is my slide deck from the presentation. Some slides won’t make much sense without the context of what I was saying around them, but that’s usually how it goes.
:)

“Every new beginning comes from some other beginning’s end.” (Closing Time, Semisonic.)

I started graduate school with the hope that I could bring greater value to my current position, and someday advance my career in the field of marketing and communication in higher ed. After three and a half years, I earned my MBA in marketing and management in December.

In November 2008, I met some amazing people at the Stamats SIM Tech Conference, and those connections have been instrumental in much of what I’ve been able to accomplish since. I joined the .eduGuru blogging staff in December 2008, which gave me the opportunity to start blogging for the first time, make some wonderful connections, and became one of the primary forces thrusting me into a whirlwind of conference presentations in 2009.

As is customary for a big life event, such as earning an MBA, I’ve done a lot of thinking about what comes next. While I have lots of ideas, the first decision I’ve made is to focus on starting my own consulting business on the side, including my outpost here at RachelReuben.com. While I’ve greatly enjoyed and appreciated the outlet of doteduguru.com, I don’t believe in doing anything less than my best at anything (you can ask my friends on Twitter who read about my many travails with my final class last semester). The .eduGuru team are a great group of colleagues and friends who I have a great deal of respect for, and wish nothing but the best to.

I hope you’re not thinking, “oh gosh, not another blog to follow.” I don’t think you should expect much volume from me. I plan to spend the majority of my nights and weekends on my clients and our projects. I want to sharpen my saw and make sure my posts deliver value to the community, and it is important to me that each of them continue to build your trust and confidence.

I welcome your input and feedback and hope you’ll continue to stick around to see what unfolds. This is not goodbye, it’s see you around. The Web makes the world a smaller place, so I’ll still be in contact with so many fascinating minds and ideas … but can do so in a way that fits better with my new direction in life.

Looking for something new to try this spring for your recruiting efforts? I recently saw a demo for CollegeWeekLive and was quite impressed with its features and the possibilities it creates for recruiters across the country.

Side note: This may seem like a sales pitch, but it’s not. I don’t work for CollegeWeekLive, nor am I a current client. I’m just an impressed individual who works in marketing and communication at a university, and wanted to share this with you, as I hadn’t heard much about them before seeing this demo.

Although their service is called “CollegeWeekLive,” their service is much more than one week of live events. They have two major events each year, one in early November and the other in March. In addition, they provide a number of other specialized events for guidance counselors and other targeted groups, and you can have your own Virtual Open House just for your university on any day of your choice.

When students login during CollegeWeekLive, they first see a virtual reality-type view of what it would be like if they walked in the door of an auditorium at an in-person traditional college fair.

This lobby gives them an overview of their choices, a list of colleges participating, and other live features. When a student chooses to browse through the booths, they see this:

When they select a booth, they’re greeted by that university.

While in the college’s booth, they can chat live when counselors and other representatives are available, add documents to their “my stuff” section to come back to later

similar to picking up printed materials at a traditional college fair booth.

CollegeWeekLive attracts students that many of us are seeking in our recruiting efforts. The average attendee has a 3.42 GPA, averages 575 on the Math SAT, 556 on the Reading section, and 557 in the Writing, all which are well above the national average, according to collegeboard.com. According to CollegeWeekLive, 60% of their attendees classify themselves as minority students. Their biggest pull was recently from California (20.4%), followed by Texas, Florida, New York and Georgia.

Admissions offices who are seeking these kinds of students, and especially those that are dealing with smaller budgets and less travel, should absolutely try this service. I was floored at how affordable this is considering the vast reach, customization and personalization capabilities universities have.

I’ve had the pleasure of meeting one of the guys from CollegeWeekLive, and can tell they are the type of vendor I’d want to work with. They are very hands on, provide you with many ideas and opportunities, as well as suggest next steps for effective follow-up after your events.

I personally know at least two colleagues at other universities who are current clients and rave about this service. I’d love to hear more success stories, and hear about other unique ways university’s are customizing their booths, how they’re structuring their virtual open houses, and how their follow-up is going after these events. I think CollegeWeekLive has the potential to be a major player in the higher education recruitment space, especially in tighter economic times and a smaller number of eligible students to recruit in certain areas of the country.

Let us know if you are a client and how it’s going for you.