https://marketing.portlandradiogroup.com/radio-results Fantastic articles and resources for using radio effectively en-us Tue, 31 Mar 2020 15:07:35 GMT 2020-03-31T15:07:35Z en-us https://marketing.portlandradiogroup.com/radio-results/normal <div class="hs-featured-image-wrapper"> <a href="https://marketing.portlandradiogroup.com/radio-results/normal" title="" class="hs-featured-image-link"> <img src="https://marketing.portlandradiogroup.com/hubfs/rearview.jpg" alt="Everything has changed. Absolutely nothing has changed." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="font-size: 14px;">Someone told me the other day that they were just holding tight until things settled down and got “back to normal.”</p> <p style="font-size: 14px;">And it occurred to me…<strong> that’s not going to happen.</strong> </p> <div class="hs-featured-image-wrapper"> <a href="https://marketing.portlandradiogroup.com/radio-results/normal" title="" class="hs-featured-image-link"> <img src="https://marketing.portlandradiogroup.com/hubfs/rearview.jpg" alt="Everything has changed. Absolutely nothing has changed." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="font-size: 14px;">Someone told me the other day that they were just holding tight until things settled down and got “back to normal.”</p> <p style="font-size: 14px;">And it occurred to me…<strong> that’s not going to happen.</strong> </p> <img src="https://track.hubspot.com/__ptq.gif?a=155878&amp;k=14&amp;r=https%3A%2F%2Fmarketing.portlandradiogroup.com%2Fradio-results%2Fnormal&amp;bu=https%253A%252F%252Fmarketing.portlandradiogroup.com%252Fradio-results&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> radio commercials Porltand Maine Radio Advertising On Portland Radio communication change adapt coronavirus covid-19 Tue, 31 Mar 2020 14:36:56 GMT mbarnard@portlandradiogroup.com (Matt Barnard) https://marketing.portlandradiogroup.com/radio-results/normal 2020-03-31T14:36:56Z https://marketing.portlandradiogroup.com/radio-results/connecting-without-touching <div class="hs-featured-image-wrapper"> <a href="https://marketing.portlandradiogroup.com/radio-results/connecting-without-touching" title="" class="hs-featured-image-link"> <img src="https://marketing.portlandradiogroup.com/hubfs/Hand%20tuning%20dial.jpg" alt="Social distancing has all of us hungry for communication." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span style="font-size: 14px;">“What’s going on?”</span></p> <div class="hs-featured-image-wrapper"> <a href="https://marketing.portlandradiogroup.com/radio-results/connecting-without-touching" title="" class="hs-featured-image-link"> <img src="https://marketing.portlandradiogroup.com/hubfs/Hand%20tuning%20dial.jpg" alt="Social distancing has all of us hungry for communication." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span style="font-size: 14px;">“What’s going on?”</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=155878&amp;k=14&amp;r=https%3A%2F%2Fmarketing.portlandradiogroup.com%2Fradio-results%2Fconnecting-without-touching&amp;bu=https%253A%252F%252Fmarketing.portlandradiogroup.com%252Fradio-results&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> radio commercials Porltand Maine Radio Advertising On Portland Radio communication parasocial relationship Mon, 16 Mar 2020 18:20:10 GMT mbarnard@portlandradiogroup.com (Matt Barnard) https://marketing.portlandradiogroup.com/radio-results/connecting-without-touching 2020-03-16T18:20:10Z https://marketing.portlandradiogroup.com/radio-results/frequency-and-why-it-matters <div class="hs-featured-image-wrapper"> <a href="https://marketing.portlandradiogroup.com/radio-results/frequency-and-why-it-matters" title="" class="hs-featured-image-link"> <img src="https://marketing.portlandradiogroup.com/hubfs/Styx-Montage.jpg" alt="Styx-Montage" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://soundcloud.com/user-18471881/blogcast-110619"></a></p> <p style="font-size: 14px;">If you want to understand why repetition (also known as frequency) is a critical component to a successful advertising campaign, then you will have to first let me talk about my own guilty musical pleasure: the band <a href="http://www.styxworld.com">Styx</a>.</p> <div class="hs-featured-image-wrapper"> <a href="https://marketing.portlandradiogroup.com/radio-results/frequency-and-why-it-matters" title="" class="hs-featured-image-link"> <img src="https://marketing.portlandradiogroup.com/hubfs/Styx-Montage.jpg" alt="Styx-Montage" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://soundcloud.com/user-18471881/blogcast-110619"></a></p> <p style="font-size: 14px;">If you want to understand why repetition (also known as frequency) is a critical component to a successful advertising campaign, then you will have to first let me talk about my own guilty musical pleasure: the band <a href="http://www.styxworld.com">Styx</a>.</p> <img src="https://track.hubspot.com/__ptq.gif?a=155878&amp;k=14&amp;r=https%3A%2F%2Fmarketing.portlandradiogroup.com%2Fradio-results%2Ffrequency-and-why-it-matters&amp;bu=https%253A%252F%252Fmarketing.portlandradiogroup.com%252Fradio-results&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> radio commercials Reach and Frequency Marketing Porltand Maine Radio Advertising On Portland Radio effective advertising repetition Wed, 06 Nov 2019 16:34:36 GMT mbarnard@portlandradiogroup.com (Matt Barnard) https://marketing.portlandradiogroup.com/radio-results/frequency-and-why-it-matters 2019-11-06T16:34:36Z