Image : Evie Bennett, Vice-présidente, William Frick & Company

(en anglais seulement)

Evie de William Frick & Company nous présente quelques transpondeurs RFID personnalisés pour des environnements difficiles. Ces transpondeurs sont sans aucun doute extrêmement durables, ils peuvent être incorporés dans une étiquette de métal soudé résistante à la chaleur et au froid.

“We have exceptional tags for harsh environment, made out of metal that can actually be directly welded onto equipment, such as in the oil & gaz industry, the electric utilities…”

_____________________________________________________________

Personnalisez vos étiquettes RFID

Image : Rochelle L. Heinl, Directrice, Développement d’affaire RFID, Repacorp Inc

(en anglais seulement)

Rochelle de Repacord, Inc. présente quelques-unes de leurs étiquettes RFID et comment ces dernières peuvent faciliter les applications d’un client.

“…as many companies are now looking for item level tagging, they may be looking for prime or high quality labels (…) we have a digital press where we can take our stock labels and imprint them with high quality four color process, UV ink and it ends up being a beautiful print ”

_____________________________________________________________

Passer d’Auto-ID et de mobilité à gérer des systèmes RTLS

Image : Sam Falsafi est co-fondateur de RFID Oil & Gas Solution Group et Directeur, Solutions d’affaires à Shipcom Wireless

(en anglais seulement)

Sam a partagé quelques informations de Shipcom sur les nouvelles applications pour leur plateforme de chaîne d’approvisionnement (Catamaran).

“Shipcom has expanded from auto-id and mobility for back end systems (i.e. enhancing the experience at the edge of the enterprise) to managing RTLS systems at the edge of the enterprise (…) capture the movement of goods and personnel and present it in a graphical view (…) combine the different data capture technologies from different vendors and present that in s single view”

_____________________________________________________________

Créer un processus d’affaire et l’implanter immédiatement

Image : David Orain, Directeur marketing & gestion de produits, Omintrol Networks

(en anglais seulement)

David a discuté avec Academia RFID des applications d’Omnitrol pour des solutions de réseautique et pour des plateformes intergicielles RFID.

“This year we are supporting new adaptors, mostly for RTLS but also new readers coming in the market (…) beside device adaptation we create services that are going to run locally on the software, so it allows you to quickly create a business workflow and deploy it immediately without having to go through the complexity of long development processes…”

_____________________________________________________________

Nouveau chariot RFID pour la traçabilité de biens

Image : John E. Baker, Président, Venture Research Inc

(en anglais seulement)

John a partagé quelques-uns des nouveaux produits de Venture Research, dont le chariot mobile RFID.

“We are working on a number of applications that are more focused on tracking for tools, security, check in check out kind of applications …For example we are looking here at a mobile cart solution that can be used to track small assets, doing put away in a warehouse, (…) tool tracking in general, or also in pharmaceutical industry or in hospitals where you are moving material (…). RFID antennas and the reader are actually built into the cart - in fact, the shelf is the reader and the antennas infrastructure - with the ability to deliver the information(movement of the products, cart location, etc.) using WIFI or GSM”

_____________________________________________________________

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Le Tallahassee Memorial 1 Healthcare ont implanté un système de géolocalisation en temps réel (RTLS) afin d’obtenir une visibilité précise en temps réel des
personnes (patients & personnel) et des actifs mobiles. Ce système leur a permit :

Cela dit, ce sont la des généralités en termes de bénéfices, certes intéressants, mais que nous retrouvons dans la plupart des projets d’implantation. Cependant, ce qui rend ce projet particulièrement intéressant,
ce sont les leçons apprises dans le processus d’implantation.

Est ce que vous voulez savoir comment? Alors, écoutez l’entrevue!

Liens sur les sujets traités dans le podcast

Preconference Seminar RFID in Health Care – Seventh Annual Conf. & Exhibition,
April 27-29, Orlando

Tallahassee Memorial 1 HealthCare

Informations additionnelles

Projet d’implantation d’un système de géolocalisation en temps réel (RTLS) au Tallahassee Memorial l Healthcare (TMH) : la présentation

Transcription de l’entrevue (en anglais seulement)

Ygal Bendavid (7:06) :
Here we are RFIDRadio.com. We’re here at RFID Journal Live – the Seventh Annual Conf. & Exhibition at Orlando.

I’m sitting here Jay Adams, IT Enterprise Architect, from Tallahassee Memorial l Healthcare, and he is going to talk to us a little bit about their RTLS implementation project. Hi Jay, can you present yourself and your role in the hospital?

Jay Adams (7:14) :
Yes, my name is Jay Adams I’m an IT Enterprise Architect, at Tallahassee Memorial l Healthcare (…), my primary role in the organization is to facilitate network infrastructure design and also RFID technologies where I’m one of the lead designer at the hospital I the decisions, in the decisions and also bringing vendors in the environment.

Ygal Bendavid (7:33) :
Thank you Jay, now can you talk to us about the goal of the project, and tell us how all the story stared.

Jay Adams (7:40) :
The RFID adventure started in 2006, one of our main goals was to provide asset tracking on our mobile equipment, for nursing staff specifically, one of the complaints we were always receiving was nurses were always trying to find equipment (…) increasing our capital expenditure. The second driver came from Biomed preventive maintenance, Biomed was spending a lot of time driving through the environment looking for equipment (…) following the regulation in healthcare, for any given month we are talking from 5 to 10 hours, strictly walking floors looking for hardware.

Ygal Bendavid (8:49) :
So, what you guys did, you went and look in the market…

Jay Adams (8:52) :
No, what we relied on was…We are already total cisco environment (…) and ask to our partner, from a information tracking perspective what vendors would work with their infrastructure. The initially pointed us to a company called Pango (…) we did a very small pilot in a very controlled area, what we found out, we had success in that controlled area, but after we moved out the main hospital environment and did a master deployment, we then discover that we had major infrastructure problems (…) related to a data grade network design, not a location grade wireless network (…) we had asset moving between floors, so if we ware able to get into a two floor radius looking for a particular asset, that was good, but for our requirement it wasn’t good enough, we needed 15 foot or better. The second problem was related to battery life cycle (…) we had to re evaluate our option with many more vendors out there in the market, looked for Ekahau, Aeroscout, (…) talking with Cisco we decided to go with Aeroscout, number one, because they have a very good interface (…) we talked with several of their initial customers and asked (…).

Ygal Bendavid (13:03) :
Any other technical difficulties with this project (…) yesterday at the preconference seminar, you motioned requirements about changing the infrastructure, about the antennas, can you talk a little bit on the subject?

Jay Adams (13:15) :
Yes(…) we had data grade design, we had omni directional antennas in the facilities, we did not had a very high IP density, a very high IP count, (…) all the access points were in the middle of the hallway, noting parameter, what that means from a resolution standpoint, is as soon as you walk out of the hallway, your Location accuracy basically went to zero (…) what we had to do is basically invest and re invent our infrastructure, redesign it completely. We brought in Radiant Networks, their specialisation was not only in RF (…) they understood the physics behind RFID, not only scattering, Refraction, Reflection (…) in collaboration with them went through a site survey (…) went to patch antennas, as a critical peace, and a lot of people don’t think antennas selection and placement can be all that critical (…) if patch antennas gives you a very narrow field or coverage (…) that help you contain RF to a particular floor, and what we found with that design, is our resolution as far as location accuracy went from plus or minus two floors in a given area radius to (…) better tan 15 feet and in some areas of the hospital we actually better than 4 feet, and that is based on the location design (…) when selecting tag vendors, you also need to ask them about their compatibility with you IT infrastructure, is my infrastructure network set up for location?

Ygal Bendavid (15:31) :
Thanks Jay its all useful information, based on lessons learned at Tallahassee Memorial l Healthcare, what are other lessons learned you’d like to share…

Jay Adams (15:41) :
Lessons learned, I would say vendor knowledge (…) you need a vendor that actually worked in the health care environment before, a lot of our facilities building are older (…) number two, knowledge of the product and knowledge about the infrastructure (…) what we found out is that vendors are really knowledgeable about their products, but were not very knowledgeable about the infrastructure that support their products. Application interface (…). The third point would be your infrastructure vendor support; you need to make sure that whatever system infrastructure you are using, that they will integrate with your location vendor (…) what we found out is that if vendors are not on the same page, you start to have a lot of finger pointing, and what you don’t want to get into is finger pointing a lot of time (…) that’s not my hardware, its their hardware, its not my infrastructure, its their tags, etc.

Ygal Bendavid (17:02) :
Ok, so what’s next?

Jay Adams (17:05) :
What next for us, we are now covering about 100 000 square feet of real time asset tracking (…) expand to a campus wide system, where we can actually monitor vehicles, we have ambulances making various trips between our campuses, also tagging security guards in the facility (…) and choke points (…) also from a theft prevention perspective we are looking to expand our technology to make that works.

Ygal Bendavid (17:55) :
Can’t you do that (choke points management) with Aeroscout exciters?

Jay Adams (17:58) :
With the deployment we just have the tags (…) we are going procuring some Aeroscout exciters in the future those choke points, we are anticipating in our healthcare facility, based on the numbers of entrance of exists, we’ll probably have (…) exciters strategically placed in various areas around elevators, doorways, stairs, (…) anywhere that equipment is going where it shouldn’t be going.

Ygal Bendavid (18:26) :
Thank you for all these useful information, and I hope that future adopters will leverage on you experience and thanks again.

Jay Adams (18:34) :
Thank you

Le podcast qui vous aide à créer de la valeur dans votre entreprise grâce à la technologie RFID

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• Un projet RFID “Glisser-déposer” dans un magasin (Épisode 017) (0)
• Comment rapidement installer la technologie RFID dans un magasin (Épisode 016) (0)

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Tomorrow’s Mother a récemment été nominé comme finaliste au concours des 2009 RFID Journal Awards dans la catégorie de la meilleure innovation RFID. Leur projet pilote en magasin vise à fournir à l’entreprise des données en temps réel avec un très haut niveau d’exactitude au niveau de l’item. Le but est d’améliorer le réapprovisionnement afin de réduire les ruptures d’inventaire. On dirait n’importe quel projet RFID d’étagères intelligentes dans un commerce de détail? Pas vraiment. Ce qui rend ce projet pilote si intéressant c’est la technologie utilisée et le modèle financier pour le supporter. Écoutez le podcast pour en savoir plus!
 

Liens sur les sujets traités dans le podcast

Academia RFID

RFID in Fashion à New York

Tomorrow’s Mother est finaliste aux RFID Journal Awards 2009 dans la catégorie « Most Innovative Use of RFID ».

RFID Journal Awards 2009

American Apparel & Footwear Association

Nous espérons vous voir au prochain RFID Journal Live! Harold présentera un séminaire sur les RFID dans la gestion d’entrepôt et d’inventaire (Warehouse and Inventory Management).

Informations additionnelles

La présentation Powerpoint de Tomorrow’s Mother au RFID in Fashion Show. (en anglais)

Maternity Apparel Maker Gives Birth to Smart Displays in Stores (article)
(Contenu Premium RFID Journal – vous aurez besoin de vous créer un mot de passe)

Image : Harley Feldman, Président et CTO de Seeonic (gauche) & Al Dittrich, Président et CEO de Retail Associates, LLC

Transcription de l’entrevue (en anglais seulement)

Anthony Palermo (2:54) :
Here we are RFIDRadio.com. We’re here at the RFID Journal Live - RFID in Fashion Show in New York City. I’m sitting here with Harley and Allen and they’re going to talk to us a little bit about this product that they have showcased here at the show and tell us a little bit about the benefits of having this in the retail sector. We’ll let them speak about it. Harley Feldman is President and CTO of Seeonic. I’ll let him speak a little bit about their product and then I’ll let Allen tell us a little bit about what his objectives were and the benefits he’s seeing. Hi Harley, how are you doing?

Harley Feldman (3:35) :
Good. Glad to talk.

Anthony Palermo (3:38) :
Thank you very much for being on RFID Radio. Just let us know a little about the ideas behind this and also what the product does and its functionalities.

Harley Feldman (3:49) :
The main idea was to provide RFID accessible data on a very low cost to avoid the infrastructure costs that most companies face today in gathering RFID data. So the technology we built is a mobile platform that’s actually financially disposable. We bundled the hardware into our service offering. In that module is an RFID reader and a cellular communication’s module so that we can sense the RFID tags in a store and transfer that data to our server on the Internet where our customers can access the data directly. Our challenge was to make it so that we didn’t need any infrastructure of the retail store neither IT nor power. It’s battery driven. It allows our customers to have a sensor in a store and get data directly to them from their fixture or their display that’s in the store.

Anthony Palermo (4:46) :
Battery operated, that means it’s charged every…

Harley Feldman (4:50) :
The battery should last six months or more. It depends on the number of reads that we do during the day because the fixture is powered down when it’s not reading. The reads take 4-5 seconds. The frequency of the read has more to do with it. But the battery should last anywhere from 3 months to 1 year for any predictable read rates.

Anthony Palermo (5:10) :
Can you tell us a little bit about the hardware that’s involved.

Harley Feldman (5:15) :
We’re using a ThingMagic reader they’re embedded M5e Reader and a standard cellular modem from Siemens which speaks GSM today but we can put a CDMA module in there and the rest was custom electronics that we designed and put on a circuit board that integrates all of that together.

Images : Photos du module SightWare de Seonic (à l’intérieur : un lecteur RFID ThingMagic M5e, un microprocesseur Pic, des multiplexeurs 16 x 1 et un modem cellulaire Siemens). Le module peut connecter jusqu’à 16 antennes UHF.

Anthony Palermo (5:34) :
This is all UHF technology?

Harley Feldman (5:36) :
It’s all UHF. We could use HF in there but we build antennas for UHF and we can support up to 16 antennas. So it’s really focused on UHF today.

Anthony Palermo (5:46) :
In this circumstance, with of this product, this was a mandate that was given to you by a customer?

Harley Feldman (5:54) :
No. We knew that the ROI for RFID was going to come better if it was from the store. So we focused on store execution and that provides the greatest visibility to the manufacturer and the retailer as to the demand for their product. We’re statusing inventory on a periodic basis and that paints the picture of customer demand. With that piece of data, it makes the rest of the Supply Chain more efficient.

Anthony Palermo (6:21) :
How did this product come to be? Were you asked by a customer of yours or this was your idea and you approached a customer?

Harley Feldman (6:30) :
It was our idea and we approached Tomorrow’s Mother and the fit was right. So we worked with them to build it for them, but it’s pretty generic in what we’ve done.

Pause (6:43)

Anthony Palermo (6:45) :
So I’m here with Alan, President and CEO of Retail Associates who is the parent company of Tomorrow’s Mother. Alan, thank you very much for being on RFID Radio.

Al Dittrich (6:56) :
Thank you. Pleasure to be here.

Anthony Palermo (6:58) :
I saw a presentation you gave this morning about the use of the product and how the benefits have been coming for you guys and your plans to deploy. Can you tell us a little bit more about the objectives you had for RFID technology.

Al Dittrich (7:17) :
We run leased apparel departments within what we call host stores, for a department store for example. Thus we’re across a broad base of different retailers all of which have different systems and different levels of information that we’re able to access. And even when we can access, it’s in different formats. We needed to have better control of our own information to be able to read or hands and understand our in-stocks within the stores. So we were looking for a solution that would allow us to do that. We happen to come across Seeonic and they were developing a solution that happened to be very close to what we were looking for. Then working together we’ve been able to roll out this first test unit that is out operating in the stores and it is giving us what we wanted.

Anthony Palermo (8:06) :
Great so this first store, what have the immediate benefits been for you.

Al Dittrich (8:11) :
The benefits have been to be able to read our in stock inventory and in particular on our basics. So that we can know and understand when we need a product by size, by color in those basics to be reordered and sent back to that store on a very timely basis.

Anthony Palermo (8:28) :
How big of a problem was out of stocks, or you were talking of safety stocks? Is this something that was a substantial problem?

Al Dittrich (8:37) :
I’d say substantial +.

Anthony Palermo (8:40) :
So obviously this was something. Did you know about RFID technology before you were talking to Seeonic?

Al Dittrich (8:47) :
I had heard of RFID technology but hadn’t spent a lot of time knowing and understanding what it was. Through our connection with Seeonic is where I learned a lot more about what it is, what it can do for you. And started to understand what the real capabilities of it were and how it really fits and applies to our business.

Anthony Palermo (9:07) :
What’s the future plans for Retail Associates? It’s to move forward with a full deployment?

Al Dittrich (9:17) :
At this point we’ve got 1 fixture which I think was a very good move for us to know and understand and we’ve certainly made some adjustments. This is brand-new technology. We’re now going to roll out 20 more and know and understand more and then we will go from there.

Anthony Palermo (9:32) :
The first one, how long have you had it in use?

Al Dittrich (9:37) :
We’ve had it in use for about 6 weeks now. One of the things was when we coded the tags, we didn’t code them correctly. We had to go back and recode some tags. We’re now getting really accurate information from the unit. We’re getting what we want and finding that it’s useful information.

Anthony Palermo (9:59) :
Are you working solely with Seeonic or do you have your suppliers involved as well and you’re sort of a group that have aligned to use this technology.

Al Dittrich (10:08) :
We’re a fairly unique situation because we are also the supplier and the retailer. So we are the suppliers and we are the retailers running leased departments. So yes we had our suppliers involved because they’re us.

Anthony Palermo (10:22) :
This is all the items are tagged or just a series of clothing?

Al Dittrich (10:27) :
At this point we’ve tagged just the basics, we call them the essentials. That was our priority: to know and understand on the reorders. Long term, I would think we’re going to be tagging all of the products because of the benefits of being able to take quick inventories of the products at a much reduced expense to us. But at this time, currently on the floor we have just the basics tag.

Anthony Palermo (10:51) :
Where is the tagging happening? At the DCs or at the stores?

Al Dittrich (10:56) :
Well currently since we’re in just 1 of our 300+ stores, we’re tagging it at the store level. Long term plan is to tag it back at the source (source tagging) just like we currently tag the UPC tags or the hang tags. It’ll be integrated into part of the hang tags. So the long term plan is to have it done at the source of production.

Anthony Palermo (11:14) :
So these are stores employees that are doing this? The same way that they would put a price tag on an item, they’re also putting these tags?

Al Dittrich (11:21) :
We actually have merchandisers that go to the stores and do several functions for us. That’s who’s doing it at this point.

Anthony Palermo (11:30) :
Harley, tell me a little about the software that is being used in this case. Is this something that is web-based or something that is installed at the Retail Associates headquarters?

Image : Une image de l’application web qui fournit le relevé des données captées par le dispositif de Tomorrow’s Mother en temps réel. Comme vous pouvez le remarquer, les pantalons sont affichés selon le style, la couleur et la grandeur. Veuillez noter que chaque paire de pantalons à un identifiant unique, ce qui permet la traçabilité de chaque item. Ce numéro peut servir à éviter un réapprovisionnement inutile, c’est-à-dire lorsqu’un article quitte le dispositif pour la cabine d’essayage pour ensuite y retourner sans être acheté.

Harley Feldman (11:41) :
It’s all web-based and there’s a couple of functions that we have. One is short term alerts for replenishments that are noticed because we’ve gotten below some threshold. In the longer term, we’re building a replenishment model so that Tomorrow’s Mother can make predictions on out of stocks and get ahead of the curve instead of waiting to react to them.

Anthony Palermo (12:02) :
The plans to commercialize the product, has that already started?

Harley Feldman (12:07) :
Yes, it’s a commercial product today. It’s a service we offer today on the Web. It’s software as a service offering.

Anthony Palermo (12:13) :
Is this something that someone can visit your Web site and find out the costs? Obviously, it varies on what they are looking for I imagine.

Harley Feldman (12:21) :
It does. We don’t have a standard catalog because there are so many variables: length of time that the fixtures are being used, the amount of data being used, SKUs. We’re happy to sit down and work with that. Plus we have to do a little work on the front end with the antennas to configure the product.

Anthony Palermo (12:36) :
What’s the website?

Harley Feldman (12:40) :
It’s www.seeonic.com.

Anthony Palermo (12:45) :
Thank you very much, both of you, for being on RFIDRadio.

Le podcast qui vous aide à créer de la valeur dans votre entreprise grâce à la technologie RFID

Contact
info (@) radiorfid.com
1.866.918.8282
514.631.8282

Radio RFID est un podcast éducatif et gratuit créé par Academia RFID

Retour à la page principale du blog

Articles relatifs

• Comment rapidement installer la technologie RFID dans un magasin (Épisode 016) (0)
• Gestion des actifs mobiles dans le secteur de la santé (Épisode 018) (1)

Les bénéfices de la traçabilité au niveau de l’unité dans un magasin;
Comment implanter la RFID rapidement;
Une façon très intéressamte d’obtenir un retour sur investissement.

  Image : Dan Lawrence, CEO d’AgileTag et Matt Yeager de SSS Research à RFID in Fashion à New York.

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Agile Tag et SSS Research ont fait équipe pour offrir aux détaillants un système d’étiquettage RFID qui peut être installé directement par les employés. Il s’agit donc d’une implantation simple et rapide.

Les bénéfices d’une traçabilité au niveau de l’unité :

• Réduction des ruptures de stocks ;
• Augmentation des ventes de 5 à 10% ;
• Amélioration de la satisfaction du client ;
• Et (ce qu’un détaillant recherche le plus)…la réduction des pertes.

Transcription de l’entrevue (en anglais seulement)

Anthony Palermo (1:48) :
So we’re here at RFID Journal Live. RFID in Fashion in New York City. I’m sitting here with Dan Lawrence, CEO of AgileTag and I’m also here with Matt Yeager from SSS Research and they’re going to tell us a little about the benefits and the advantages of having smart shelves in the retail industry. Thanks for being with us Dan. 

Dan Lawrence (2:11) :
Thank you. One of the overarching goals of item level RFID is to be able to provide the customer better experience because if you can do that by eliminating out of stocks for example, you can really drive sales not only your store and per unit or per shelf sales. By having RFID labels on items it allows you to have an automatic availability understanding, in other words, you look to your computer screen to see what’s on the shelves rather than having to manually go out and start counting sizes and shapes and products. And what’s being found is that you can increase sales in terms of tagged goods between 5 and 10% and there’s also some added benefits in terms of customer satisfaction but also reduced shrinkage and that’s very important for many products and many retailers. For example, the EPC code allows a unique identifier to be associated with a product and what that allows you to do is then at the point-of-sale register which products have left the shelf and when and then also which ones have been properly sold versus just disappear and that gives you some more insight into where problems might occur.

Anthony Palermo (3:13) :
Is your background in retail, working the retail industry or are you more on the technical side?

Dan Lawrence (3:20) :
My formal training is in materials science and engineering but as you know retail products are made out of materials and I’ve been able leverage some of those learnings. More recently I was an early member of the Auto-ID Center at MIT from the sponsorship of a partner company. I’ve been involved in the modern areas of RFID which really opens up the doors for item level with the reduced tag cost and what some companies such as our won are bringing as far as reduced infrastructure and implementation costs.

Anthony Palermo (3:47) :
Matt you coming into the RFID space, was this from a software perspective something that you saw the industry needed?

Matt Yeager (3:55) :
Definitely. We have a general tracking software product. You have all this information and the goal is hopefully to make better decisions once you have this information. We believe if you can display it geospatially on a map, be it for example the United States or maybe even of your store, you’ll hopefully be able to make better decisions and you’ll see patterns that won’t present themselves by just looking at the data in the spreadsheet or in the table.

Dan Lawrence (4:28) :
For example, having on overarching view of an entire enterprise, let’s say a thousand stores across North America, it’s possible to say allocate the data in such a simple way that green means you’re in stock of any given product, yellow means you’re getting low, and red means you’re out of stock and then clicking on the out of stock storage you can start to zoom in and see what’s available or what’s wired. Why do we have a problem here? What’s wrong with the distribution center? What’s wrong with our suppliers? All along the chain and have a level of visibility that is suitable for the boardroom as suitable as it is for the manager’s office and everything in between.

Anthony Palermo (5:04) :
What are the most popular applications right now for smart shelves? Is it promotions? Is it out of stocks or inventory control?

Dan Lawrence (5:11) :
Yes promotions are a great example. You spend the money on a lavish marketing campaign and now you want to know well did it work? In which demographic did it work? Which ad mix should we use? That’s a very very strong deployment opportunity. You deploy the system, you collect the data over a couple weeks and then you maybe redeploy it for another promotion. The other applications where RFID for item level is very valuable is for higher value or higher velocity items. In any store we like to say 80% of profits are from 20% of products. We start with that top 1%, you go to 2%, 5% you find your equilibrium value where maybe it no longer makes sense to deploy item level RFID until something else happens along the way and you stop there and you yield the maximum benefit but you minimize your costs.

Anthony Palermo (5:58) :
The value of the marketing data that you can pull from locating items or promotional stands or the lanes that people are using more than others, what’s the value to that marketing data for consumers or end-users in the retail industry.

Matt Yeager (6:20) :
By itself, almost nothing. But once you combine it with the rest of the data you have throughout your enterprise. Where it was purchased? How long it’s been in inventory? It’s the last piece of data that you can use to combine to make a wealth of decisions. It’s really endless once you add the geolocation piece in there.

Anthony Palermo (6:40) :
Could you tell me a little bit about the product that you developed because it’s an in-house products developed by you guys. How long has it been on the market? What are you doing with it right now? What type of deployments are you guys working with? Tell us a little about how it works.

Dan Lawrence (6:53) :
What’s novel about our approach is it’s really a hybrid between a fixed infrastructure which is professionally installed rigidly implemented and a handheld infrastructure which again at 2000-3000 $ a unit allows an employee to walk around and manually scan things. We’re somewhere in between there. We’re certainly lower in costs then either of those solutions. But what’s important is you can deploy it permanently, semi-permanently or perfectly temporarily and then redeploy it very easily. What we’ve done is we’ve taken all the functionality of a reader and we’ve condensed into one small convenient module that you can leave in place as easily a signage and in doing so you’re able to have visibility of RFID but without the cost and the implementation and infrastructure cost that other systems have provided. The other thing that’s going on behind the scenes is we also upconvert the tag identities from the local area, a few feet across, all the way to a different frequency and then radio that date over great distances for example up to a about hundred yard, a hundred meters. What that allows you to do is deploy the infrastructure throughout a store. In the case of a small store you can use 1 hub. In the case of a large store you can obviously use several. To get that data to your network and then to a software application such as the one ThincSoft provides and then you are able to get out to the rest of the world.

Anthony Palermo (8:09) :
Tell us a little about of the ThincSoft software works and communicates with the agile technology.

Matt Yeager (8:41) :
It’s a web-based client. So all you need for your clients is a browser which almost everybody has throughout their enterprise. What we do is we communicate directly to the readers and we import the data. Then we will geocode it or add the information to tell you what the latitude and longitude - where it is - and then from there we can display it on out client via the browser.

Dan Lawrence (8:44) :
A nice synergy about our partnership it that our hardware requires no professional installation. It’s basically putting a sign in place and flipping a switch. Their software, because it’s running on a web browser and pretty much any computer has a web browser, there’s not really a need for the cost and expense and complexity really of a professional installation. Now that obviously is something we can offer but in many cases that’s not necessary.

Anthony Palermo (9:09) :
Basically if someone purchases your equipment and this software together, there is no physical installation requirements that happen at their store?

Dan Lawrence (9:20) :
Yes in general. Again there will always be some level of tweaking that my might be needed in a given given environment but in general there is an out-of-the-box test that allow them to know whether within a half an hour weather or not their products can be successfully tagged; within an afternoon weather it will work in their typical stores. Then as they collect data over a couple weeks time, they’ll see if to starts to make value for them.

Anthony Palermo (9:41) :
Can you tell us a little bit about any of your customers that have used it? About their benefits? Or the results that they’ve had?

Dan Lawrence (9:47) :
We’ve gotten a number of customers that are evaluating our products in their labs. Some very very large names which you will have heard of. We’re not presently at liberty to discuss those openly but hope to later this year. What they found so far is really that we enable them to do things that they didn’t think they could do before. In other words, the ease of deployment has really been attractive.

Anthony Palermo (10:11) :
What I was seeing at the booth when I came by before was that people can basically use it in certain area of the store and if 2 weeks later they want to track some other product, they can just take it, remove it and place it over a little bit further.

Dan Lawrence (10:26) :
That’s the beauty of it. They’re not committed to hardwiring or a AC line drop at one particular area that they’ve got to commit to. They can disperse and in our philosophy is item level RFID is not going to happen shelf by shelf, that’s a technology push. It’s going to happen product by product, which is going to be a market pull. And our platform is perfectly suited for that.

Anthony Palermo (10:44) :
That’s great. If people want to reach you, where can they contact you?

Dan Lawrence (10:49) :
Visit our website AgileTag.com. You can find out a little bit more information and feel free to e-mail me. You can reach me at dan@agiletag.com.

Anthony Palermo (11:00) :
And you Matt?

Matt Yeager (11:02) :
You can reach us at either SSS Research or Thingtracks which is the name of our product.

Anthony Palermo (11:07) :
Thank you very much and hope you have a great conference.

Liens sur les sujets traités dans le podcast

Academia RFID

RFID in Fashion à New York

Agile Tag

SSS Research (ThincSoft)

EPC code

Auto-ID Center au MIT

Thingtracks (VisTracks)

  Le podcast qui vous aideà créer de la valeur dans votre entreprise grâce à la technologie RFID

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1.866.918.8282
514.631.8282

Radio RFID est un podcast éducatif et gratuit créé par Academia RFID

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• Un projet RFID “Glisser-déposer” dans un magasin (Épisode 017) (0)
• Gestion des actifs mobiles dans le secteur de la santé (Épisode 018) (1)

Image : Une étiquette Omni-ID fixée sur du métal est lue à travers l’eau et un treillis métallique.

Lors des RFID Journal Awards 2008, Omni-ID a terminé 2^e dans la catégorie “Best in Show”. L’entreprise a présenté une étiquette RFID innovante qui peut être lue à travers l’eau et à proximité de métal avec un taux de fiabilité de 99,9%. Voici une entrevue effectuée avec leur Président et PDG, Thomas C. Pavela.

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Transcription de l’entrevue (en anglais seulement)

Harold Boeck (1.37) :
This is Harold Boeck from RFID Radio at RFID Journal Live! 2008 in Las Vegas. And I’m here with Thomas Pavela, President and CEO of Omni-ID. First of all Thomas, I’d like to congratulate you on being a finalist for the Best in Show Category.

Thomas Pavela (1:53) :
Thank you very much, we’re very pleased and honored to be a finalist for our product the Omni-ID Prox. It’s particularly gratifying and pleasing to us because we’re a relatively new stand alone company within the last year being sprung out of QinetiQ, a two billion-dollar security and defence company based in the UK. And it’s only been in the last couple months that we’ve officially launched as a stand alone company as well.

Harold Boeck (2:19) : 
About your new product, I understand this is a new passive UHF tag that can actually be read through a metal mesh and in water. Could you tell us a little more about that?

Image : Thomas C. Pavela tenant une étiquette Omni-ID Prox à RFID Journal Live! 2008

Thomas Pavela (2:31) :
Yes I can. You are right that it can have high performance and reliability in that harsh environment. I think first, it’s important for me to take a step back and say that we are a company of innovators and innovations. Our scientists basically cracked the code on a long standing technical issue that actually has been one of the things that has impeded the widespread adoption of RFID. What that is, is passive UHF tags working reliably in harsh environments that deal with metals and liquids. The fact of the matter is RFID, like other technologies, is subject to the laws of physics. Radio waves and metals don’t work well. If you have metal environment, the radio wave is reflected, if you have liquids such as a water environment, they’re absorbed. What we did with our technology is address that issue head on and solved it with a disruptive technology that allows our products, our tags, including the Omni-ID Prox which is a finalist, to be able to operate reliably in harsh environments.

Harold Boeck (3:45) : 
So with this new product, you’re basically redefining the technological rules in RFID. I’d like to ask you, and I know a little about the answer, but I think this would be really interesting for listeners, how did you get the inspiration for developing such a product?

Thomas Pavela (4:00) :
What we did is we took a fundamentally different approach to this issue. Rather than an engineering, we took an out-of-the-box scientific approach. We started looking at the wing structure of the blue morpho butterfly (papillon morpho bleu) to understand how that wing structure could reflect light. Rather than just mimicking that structure, we took that concept and applied it to basically a tag structure and said we want to reflect radio waves in the same way that that wing structure reflects light. And what we did in the process is developed our technology, developed products, to be able to work in a harsh environment. Some of the secret actually is in the design structure. We have an intricate arrangement of metal layers that basically allow us to actively take the radio wave coming in, focus, manipulate it, create a sense of energy there that empowers the chip, send back the radio waves in a strengthened fashion, and we have a working tag.

Harold Boeck (5:14) :
Not only are you introducing a new product to the industry, but I believe you’re also introducing a new term to the industry, which is called the plasmonic tag. First of all, I was not familiar myself with this term. Is this something that’s new to the industry and also how does that work?

Thomas Pavela (5:33) :
It’s the “plasmonic structure” that basically actually effectively makes our tag work. It is the intricate different layers of metal that we have and the way that they’re folded. That’s actually our core technology.

Harold Boeck (5:49) :
Could you also tell us how this new plasmonic structure will differ from existing solutions that use standard UHF tags to track metal objects.

Thomas Pavela (6:00) :
Yes. There are a number of conventional UHF solutions out there that operate in some metal environments. But basically what they do is these are workarounds. So if you actually have a standard dipole (antenne dipolaire) tag for example, and basically attach it to metal, it’s not going to give you a reliable read. What has been done does is some workarounds. Such as, you put an air gap between the tag and the metal and what that does is it does not allow a coupling of the dipole tag to the metal. And what really does not allow the wave to go back. So that is one workaround. What some people do is also basically do some adjustment for reads on metal. The fact of the matter is a lot of these solutions sometimes involve certain materials, prefab materials, additional costs and they’re not always as reliable. They’re workarounds. Our technology, which is truly disruptive, was designed and developed specifically to work in harsh environments and no workarounds.

Harold Boeck (7:14) :
Could you give us some examples of exactly what type of harsh environments your tag could be used in or for example, what type of application it would have the most advantage of being used in.

Thomas Pavela (7:27) :
Well our disruptive technology has basically enabled a broad range of actually new applications to be developed that really address real world issues and problems that customers have and add value to them. So let me give you an example. We have been working with IBM in the last year. They have a passive RFID solution that we’ve enabled to track assets in data centers for asset management and visibility.

Image : Des serveurs lames avec l’étiquette Prox d’Omni-ID tout comme nous pourrions voir dans un centre de données IBM.

If you think about the challenge there. You’ve got thousands of different assets, blade servers, communication cards, disk drives, a lot of metal, some plastic. The other challenge is small real estate, you have fans and other things that you cannot block up. Our tag, the Omni-ID Prox is actually enabling a first of its type solution, end to end solution, that IBM is now testing and piloting in their data centers both in the US and in Europe. That’s not only an innovative technology, innovative product and an innovative solution. I feel that it’s innovation that is really going to drive the widespread adoption of RFID in the industry. We’re talking about technology and technology is interesting and we’ve solved the long standing problem. But the fact of the matter is that if the technology is not really addressing real world business problems and adding value to customers, we’re not going to have the widespread adoption of RFID. I feel that with our technology and with our products what were starting to do, is enable new solutions that are addressing some of these real-world business issues.

Harold Boeck (9:23) :
Thomas Pavela, President and CEO of Omni-ID. Thank you very much for taking the time to talk to her listeners.

L’aquarium Omni-ID

L’aquarium rempli d’eau d’Omni-ID fut l’une des attractions les plus courues lors du RFID Journal Live! 2008. Pour démontrer les particularités de lecture à travers l’eau et à proximité de métal, l’équipe d’Omni-ID a fixé leur étiquette sur une structure de métal entourée d’un treillis métallique et submergée dans un aquarium rempli de poissons. Voici quelques photos que nous avons pris lors de l’événement :

Image : L’étiquette RFID Omni-ID dans un aquarium rempli de poissons. L’étiquette est fixée sur du métal, entourée d’un treillis métallique et submergée dans l’eau..

Image : Voici un plan rapproché du montage. Remarquez les poissons qui nagent autour de l’étiquette ce qui prouve qu’il s’agit bel et bien de l’eau.

Image : L’étiquette est alimentée par des antennes Alien placées à l’arrière de l’aquarium.

Image : L’interface Alien Gateway démontre que l’étiquette a été lue.

Liens sur les sujets traités dans le podcast

Omni-ID termina 2^e dans la catégorie “Best in Show” lors des RFID Journal Awards 2008 avec leur étiquette RFID UHF Prox.

Animation qui montre comment fonctionne l’étiquette RFID d’Omni-ID

Présentation Powerpoint d’Omni-ID à RFID Journal Live! 2008

Entrevue vidéo de Thomas C. Pavela par NPS

Lectures additionnelles (en anglais seulement)

Arora, K., Mallinson, H., Kulkarni, A., Brusey, J. and McFarlane, D. (2007). The Practical Feasibility of Using RFID in a Metal Environment. Wireless Communications and Networking Conference, 2007.WCNC 2007. IEEE, pp. 1679-1683.

Nordlander, P. and Le, F. (2006). Plasmonic structure and electromagnetic field enhancements in the metallic nanoparticle-film system. Applied Physics B: Lasers and Optics. 84 (1-2), pp. 35-41

Yoseph Bar-Cohen (2006). Biomimetics: Biologically Inspired Technologies (Bionique). CRC Press. 527 pages.

Le podcast qui vous aide à créer de la valeur dans votre entreprise grâce à la technologie RFID

Contact
info (@) radiorfid.com
1.866.918.8282
514.631.8282

Radio RFID est un podcast éducatif et gratuit créé par Academia RFID

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Image : Kevin Duffy de Mojix donnant une présentation tout juste avant notre entrevue.

En étant juge au “RFID Journal Awards 2008″, Harold Boeck a eu la chance exceptionnelle d’évaluer toutes les candidatures soumises au jury. Cette année, dans la catégorie “Best in Show”, le prix fut décerné à l’un des secrets les mieux gardés du monde RFID : Mojix. Voici une entrevue effectuée avec cette entreprise immédiatement après leur présentation au Venetian Hotel à Las Vegas lors de RFID Journal Live! 2008.

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Notes de l’émission (ci-dessous)

Liens sur les sujets traités dans le podcast

Academia RFID

RFID Journal Awards 2008

“Enhanced Tracking Technology May Propel Adoption of RFID”, article publié dans le Wall Street Journal.

FCC (Federal Communications Commission)

ETSI (European Telecommunications Standards Institute)

Antenne réseau à commande de phase

“Mojix STAR System : Field Trial Results and New Possibilities for RFID”, table ronde de Mojix modérée par John Fontanella, VP exécutif de la chaîne d’approvisonnement, AMR Research

Les participants de cette séance :
Kevin Duffy, Vice-président principal, Mojix ♦ Anush Kumar, Directeur principal des produits, Microsoft Corp. ♦ Mark Morrow, Leader, Technologie EPC, Procter & Gamble ♦ John Onderko, Ingénieur principal en emballage RFID, Kimberly-Clark ♦ Mark Pollock, Directeur, Initiatives Global EPC/RFID, Kraft ♦ Doug Wallace, President & Directeur de l’exploitation, Xterprise

“RFID Reached Its Tipping Point - And No One Noticed”, article de John Fontanella sur le “point critique” de la RFID.

EPC global

Electronic product codes

Méthodes de codage de canal (Channel encoding methods)

Correction d’erreurs sans voie de retour

CPG : Biens de consommation qui se vendent rapidement et à faible coût

RTLS : Acronyme anglais pour les “Systèmes de positionnement en temps réel” (”Real Time Location System”)

  Cliquez pour agrandir

Si vous regardez bien la bannière qui se situe à 300 pieds du kiosque de Mojix, vous remarquerez une mince ligne d’étiquettes UHF passives en-dessous de la phrase : “Can you read these tags?”. Maintenant, regarder au-dessus de la bannière. Voyez-vous le petit carré blanc? Il s’agit du eNode qui alimente ces étiquettes UHF passives.

Lectures additionnelles (en anglais seulement)

Mojix amène la RFID UHF passive à un autre niveau.

Mojix gagne le tout premier prix “Best in Show” à RFID Journal LIVE! 2008.

Transcription de l’entrevue (en anglais seulement)

Harold Boeck (2:17) :

This is Harold Boeck from RFID Radio at RFID Journal Live! 2008 and I’m here with Kevin Duffy, Senior Vice President, Sales & Marketing with Mojix. First of all Kevin, I’d like to congratulate you and your company for being a finalist in the Best in Show category for being able to read a standard passive UHF tag 300 feet away.

Kevin Duffy (2:37) :

Thank you for that Harold. It’s been an exciting week. It started off with a bang with a Wall Street Journal article about us if you didn’t happen to catch that. The momentum built throughout the weekend. We kicked off the presentations on Thursday and by the time we gave the first demonstration, reading a tag from 300 feet away which is half of our distance capability actually, 600 feet, it was an exciting moment. We gave out little binoculars so people could see the banner on the far wall. It was a lot of fun. There was a lot of energy at the show. And we were glad to be part of it.

Harold Boeck (3:05) :

Actually Kevin, I did not see that article, but now that you mention it we will put a link up on our show notes so that our listeners can go and read the article. You just gave a presentation here a few minutes ago. Somebody in the audience who is from New Zealand was saying that the technology you presented “blew him away”. It’s really impressive what your product can do. Can you present to our listeners exactly what it does, how it does it, and what makes it different from existing solutions?

Kevin Duffy (3:29) :

Sure Harold, I would love to do that. Let’s start with the conventional RFID technology. It has a transmitter-receiver in it. The transmitter provides excitation energy to any population of tags. The FCC (Federal Communications Commission) or ETSI (European Telecommunications Standards Institute) limits you to 1 watt of power typically. That will give you an excitation range of about 30 feet. If you put 30 feet into πr² you get 2500 ft.². So that’s about the most you can expect from a coverage area from a single conventional system. What the Mojix system does by comparison, is that our receiver is a phased receiver which is capable of distances of over 600 feet. Now if you put that into some math and consider what’s a reasonable claim by us, we claim 250 000 ft.² of coverage area. Not only do we claim that, but we demonstrated it here today. So if you compare those two, conventional systems: 2500 ft.²; our system: 250 000 ft.². That’s an increase of 100 times greater performance on a single system.

Harold Boeck (4:26) :

That’s amazing. How do you think that will change the industry and the way that people view RFID or use passive RFID in their company?

Kevin Duffy (4:36) :

We had a panel session just today at noon, which was moderated by John Fontanella of AMR. On that panel was Proctor & Gamble, Kimberly-Clark and Kraft Foods, all field trial participants of ours and all customers of ours. People who have deployed systems. In their words, after they saw the Mojix system at work and how it worked in their real environment. They had to take a step back and rethink their business processes. So the way this has been playing out is that first there is disbelief, then there is just shock to see that it actually works and then when it’s put in the setting of a real-world environment and people actually realize it truly does unleash what was previously thought of economically infeasible or technologically impossible, they now say that the possible has arrived. Large-scale is here. And they can begin to rethink how their business processes actually work.

Harold Boeck (5:31) :

Kevin I have to admit you, by the way, that I was probably one of those sceptics at the beginning. Initially I wasn’t really sure that your product actually could deliver on its promises, but it’s here and it’s being demonstrated live on-site.

Kevin Duffy (5:43) :

I appreciate your honesty and candor. I believe people have a healthy scepticism. I hope they do. This is an industry that’s been through a lot. If we look at our peers and all that’s been done at the tag level, at the infrastructure level, at the software level, it’s been a long hard run. We’re just doing our part. We’re here making some great leaps for the industry. I think that all of our peers are doing likewise. There’s a critical mass that’s been reached and I think that critical mass, as John Fontanella described it, as a tipping point. I think we’re entering a new phase for RFID deployment. Hopefully Mojix can at least be thought of as a company that made large-scale possible.

Harold Boeck (6:22) :

I heard that your system can stop unwanted people from reading your tags.

Kevin Duffy (6:26) :

That’s correct. We have certain feature groups which enable security and authentication. We have channel encoding methods which do not disturb the EPC global electronic product codes, the product codes and all the compliance with EPC is preserved, but the EPC does not facilitate security. What we can do is by using some channel codes that are well-known and forward error corrections and other things is to encode those tags in addition to the EPC data such that no one who is unintended would be able to recover the intelligence that’s on those tags. Likewise, that same methodology would ensure that each tag that’s on there is authentic. So we can eliminate the possibility of counterfeit.

Harold Boeck (7:05) :

One last question for you. Where do you see your product being used? For what type of company? and what type of environment? What type of application? Are we talking about supply-chain management, asset tracking, all of the above?

Kevin Duffy (7:17) :

I think it’s in all of the above. As a marketeer you’re tempted to use superlatives, but these are our customers’ words: “Its applications are limitless”. We obviously have to be focused, methodological and deliberate about our go to market. We’ve done a great deal of work thus far in CPG, in supply chains that begin with distribution centers and extend into the retail floor area. We’re having a lot of success already extending that back into the production side of supply chain. While we haven’t announced anything in the outdoor domain, we’re anxious to look at the verticals in the area of asset tracking and RTLS.

Harold Boeck (7:51) :

Kevin Duffy, Senior Vice President, Sales & Marketing with Mojix, thank you very much for taking the time to explain to our listeners about your new product.

Kevin Duffy (7:59) :

Thank you Harold, it was a pleasure.

 
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Image : André Côté de Checkpoint Systems

Dans cet épisode, Anthony Palermo d’Academia RFID nous présente sa troisième et dernière entrevue qu’il a effectuée au American Apparel and Footwear Association RFID Summit. Il demande à André Côté, directeur sénior chez Checkpoint Systems de partager son expérience en terme d’implantation de système RFID dans le domaine du détail.

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Notes de l’émission (ci-dessous) 

Résumé de l’entrevue

André Côté de Checkpoint nous parle de son expérience avec des détaillants qui ont implanté la technologie RFID.

Identifier l’application RFID dans le commerce du détail

Il recommande qu’avant de choisir une application RFID à évaluer, un détaillant devrait de prime abord identifier les zones problématiques. La RFID devient une solution plausible lorsque l’on rencontre l’une ou l’autre de ces situations : quand l’inventaire en arrière boutique est trop élévé, quand les détaillants font constamment face à des ruptures de stocks, quand ces derniers doivent gérer leur inventaire ou leur réception de stock plus efficacement.

Une fois la zone problématique identifiée, il ne reste plus qu’à développer l’architecture d’une solution comprenant différents équipements, logiciels et “éléments consommables” pour gérer le système.

Applications RFID dans le commerce du détail

Les détaillants implantent habituellement la RFID à l’arrière boutique afin d’automatiser la réception; entre l’arrière et l’avant boutique pour suivre les mouvements de stocks; et en magasin pour localiser certains items sur le plancher et effectuer l’inventaire physique plus rapidement.

Bénéfices

Présentement, les détaillants qui ont implanté la RFID observent une réduction de leur inventaire en arrière boutique, une augmentation de l’espace de plancher provenant de l’arrière boutique et une réduction des ruptures de stocks provoquant directement une augmentation des revenus. André croit donc que dans un premier temps, les détaillants les plus importants continueront leur projet pilote pour quelques années et, dans un deuxième temps, que ceux-ci iront de l’avant avec un déploiement par étapes à chacun de leurs magasins.

SÉA vs RFID?

Checkpoint développe présentement une solution mixte pour les systèmes du surveillance électronique d’articles dans le commerce du détail. En effet, les détaillants n’auront plus à faire un choix entre la surveillance électronique d’articles et la RFID. Les 2 technologies seront présentes dans la solution; une partie comportera de la surveillance électronique d’articles, et l’autre, du RFID.

Liens sur les sujets traités dans le podcast :

Academia RFID

Checkpoint Systems

Étude sur la rupture des stocks chez Wal-Mart

Définitions des termes mentionnés dans le podcast

Back room of a store / Backstore (l’arrière boutique) : La section du magasin que les consommateurs ne voient généralement pas. C’est l’endroit où les produits sont reçus et entreposés temporairement.

Midstore / Instore : Mouvements de l’arrière à l’avant de la boutique.

“Élément consommable” (”Consumable piece”) : La partie du système RFID qui est jetable (les étiquettes passives par exemple).

Le podcast qui vous aide à créer de la valeur dans votre entreprise grâce à la technologie RFID

Contact
info (@) radiorfid.com
1.866.918.8282
514.631.8282

Radio RFID est un podcast éducatif et gratuit créé par Academia RFID

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