Radio News

Get Upgraded to the Latest iPhone and Android Apps

2012-05-25T10:25:00.000-04:00

Do you have your own custom iPhone and Android apps for your station? If not, please contact your account representative immediately to get yours for free. It's super easy; all you need to do is fill out a simple worksheet, which your account rep will send you. You should be taking advantage of the tremendous growth in mobile online streaming. If you do have our iPhone and Android apps, keep reading!

We are constantly updating our apps to include better listener-interactive features to help keep your listeners engaged and coming back for more. Our latest iPhone and Android apps have features like geo-targeted advertising to help you earn additional revenue, buy ringtones of the song that's playing, now playing info, album art, social networking features, song requests, and many other great features. Not sure what version your iPhone or Android app is? Find out below:

iPhone
If your app looks like this, then you've got the latest version!

This version is equipped with station contact information, a form submission for listeners to submit a song request, a buy song button where users will be directed to iTunes to download the current song playing, a station info screen that has a short bio with website and social network links, and our trusty playlist that shows the last 15 songs played. This version also runs geo-targeted banner ads at the top of the app, allowing you to monetize your app and earn additional revenue. (PS: you should also be monetizing your desktop player with ads from our Ad Delivery Network - just contact your rep if you aren't doing so already!)

Of course, some of these features may not apply to you if you are a talk station, but as long as your app has this layout, you are safe and are running the latest iPhone app version!

If your app doesn't look like that or you aren't sure, please contact your account rep or send an email to info@securenetsystems.net and we will upgrade your app for free! Upgrading is quick and easy, so make sure you upgrade today!

Android
If your app looks like this, then you've got the latest version!

This version has many of the same features as the iPhone app; station info with website and social network links, song request, now playing info, album art, last songs played, and buy the ringtone for the song that's playing. This version has banner advertising as well, making sure all of your properties are optimized for maximum revenue!

If your app doesn't look like that or you aren't sure, please contact your account rep or send an email to info@securenetsystems.net and we will upgrade your app for free! Upgrading is quick and easy, so make sure you upgrade today!

The Latest Growth News for Mobile and Desktop Radio

2012-05-18T15:30:00.000-04:00

In-car listening is growing at a fast pace! The latest news from The Infinite Dial 2012 by Arbitron/Edison Research shows that the number of listeners who use their cell phone to listen online while in their cars has increased by over 50% from last year. Over 17% of radio listeners now use their smartphone to stream from while in their car, because it gives them more interactivity than the radio dial. Other factors such as control and clarity, especially when listening to AM radio, were cited as factors in other research.

According to the same studies, weekly online radio listeners spent an average of nearly 10 hours per week listening to online radio programming. The time of 9:46 hours spent per week was calculated across all devices; desktop, mobile apps, internet radios, etc., and shows a continual time rise year-over-year for the past several years now. It's important to note, that more and more listening time is being done on devices, as opposed to desktops, and at some point there may be a convergence and mobile devices will rule over desktops.

Now this is something that a lot of radio stations are finding out, and it's something we've known all along; 1-in-3 at-work listeners listen on their computer or a mobile device. 18% listen on their computer and 13% listen on a device such as a smart phone. With internet radio now reaching 4-in-10 listeners, it's obvious that you not only be streaming online, as you already are, but equally as important that you embrace the mobile apps as well and promote and make them available to your listeners.

As a matter of fact, we are seeing a huge increase in online listenership with stations that have the smartphone apps and are actively promoting them. Just like anything else worthwhile, you have to promote them and make them part of your overall game plan for increasing listenership;

link to them on your site
link to them on your blogs
promote them in emails and newsletters
promote them on-air
promote them within your marketing materials
promote them with your salespeople
promote them as part of your culture
promote them as an overall benefit to your listeners

Make it mission critical..... we do!

Our smartphone apps for iPhone and Android are FREE OF CHARGE, customized to your station or group and are loaded with listener-interactive and social media features. It's not too late to get on board the smartphone revolution and cater to the modern-day listener. Your listeners want to listen to you while at work, at play, in the car, at the beach....you can now give them what they want! After all, that's what made you successful in the first place....catering to your listeners!

For more information on any of our services and features, send an email to info@securenetsystems.net.

The Continued Growth of Geotargeted Display Advertising

2012-05-11T14:52:00.001-04:00

By 2013, geotargeted display ad revenue is forecast to reach $1.9 billion, up from $879 million spent on banners in 2008-a compound annual growth rate (CAGR) of 16%-according to BIA/Kelsey in a recent report. Localized ads, comprised primarily from numbers from the SMB market, will see the highest growth with a CAGR of 66%.

Securenet's Advertising Control Panel allows you to geo-target and serve ads by DMAs, national, and international markets, giving you incredible flexibility, but at the same time, making sure that you only serve ads in the right market. This way, you do not waste your advertisers' dollars on unqualified listeners.

Our Ad Delivery Network also gives you highly targeted ads, providing you with higher relevancy to your listeners, a higher click-through rate, and thus a higher revenue share.

Upgrade to Version 4 Player

If you aren't streaming with the latest version player (Version 4), you are missing out on a lot of benefits. Version 4 incorporates a lot of new and improved listener-interactive and social media features.

Many of the new features are advertising-centric, created by our knowledgeable development team to aid and assist you in monetizing your listener traffic.

With valuable feedback from customers like you, we are always striving to stay on the edge with constantly evolving features and enhancements.... features such as;

The ability to stream in AAC+ at twice the quality of Windows Media or MP3 at the same bit-rate
The ability to reach all desktops, mobile devices, car and home internet radios, etc.
Our free customized iPhone and Android apps, for greater credibility, reach and branding
The ability to run geo-targeted advertising campaigns for all mediums; pre-roll videos, banners, etc.
The ability to join our Ad Delivery Network and earn instant revenue from your player traffic
Having the ability to sequence and schedule particular ads to run at certain times or slots within breaks
The ability to create multiple campaigns across one or more stations, all using and sharing the same media
The ability to utilize our Song Wizard to display uniform playlists across your website, players, and mobile apps

...and the list goes on. If you would like more information on our Version 4 player system, contact your rep or send an email to info@securenetsystems.net. There are so many new abilities and features with this platform, and you can also have multiple publishing points in AAC+ or in MP3 if you'd like.

The Version 3 player system uses Windows Media, which is limited in market penetration. However, we will continue to support all formats!

For more information on any of our features and services, send an email to info@securenetsystems.net. We also welcome any of your questions, comments, and suggestions!

Some Great Radio Streaming Features

2012-05-04T10:04:00.002-04:00

Check out these widely-used features!

Have you checked out the Stream Notifications feature? This feature allows you to receive notifications when your stream and/or DCS goes down and comes back up, to aid you in troubleshooting potential issues. It's widely used by many station owners and managers and it's located at the top-right section of your main Control Panel page marked "Stream Notifications." Check it out....it's a very useful feature and one that you will want to utilize.

You can receive email notifications by entering the information as applicable. To create the settings, simply add your email address, or as many as you want. You can also receive SMS text messages directly to your cell phone. To create the settings, you simply add your cell phone number, select your mobile provider, and click save, and that's all there is to it.

If you are not already streaming in AAC+, then you may want to take a look at upgrading to the newest and highest-compression streaming format available today. Although we stream in Windows Media and MP3, AAC+ is twice the quality of an MP3 stream at the same bitrate, and far superior to Windows Media. It is part of our latest player version that also allows you to use our free mobile apps and participate in our Ad Delivery Network.

Have you talked to your rep about getting Android and iPhone apps for your station? They are free of charge, customized to your specs, and integrated with social media and listener-interactive features like our playlist widget, Song Wizard, contact information, station information, and more. The mobile apps can also be monetized by our Ad Delivery Network, generating additional revenue from every listener session. Make sure to get in touch with your rep as soon as possible to take advantage of the rapid growth of mobile streaming.

Our Ad Delivery Network traffic has quadrupled in the last year, providing our participating stations with higher ad revenue from our increased leverage in the desktop and mobile markets. Our ADNet allows you to deliver video pre-rolls, in-stream ads and display banners across all your players and mobile apps 24/7. You also have the flexibility of scheduling, sequencing and running your own desktop spots on a schedule, while filling the ROS with ads from our ADNet....so you have the best of both worlds!

ADNet targets listeners by geo-location using the Nielsen DMA tables, and our advertiser platforms that we are interfaced with provide the highest quality in display media and interactive advertising. We also have a large breadth of volume, commanding overall higher fill rates and CPMs. This works to your favor in 2 ways;

You enjoy the additional revenue paid out to you at a higher rate because of our market traction.
You command a much higher level of credibility with your listeners by aligning your name with top brand advertisers from the Fortune 5000 world.

Find out more about our ADNet, free mobile apps, or any one of our many features by sending an email to info@securenetsystems.net, or speak to your company representative.

Report from the 2012 NAB Show in Las Vegas

2012-04-27T16:01:00.003-04:00

We took a team for a week off from our busy schedule here at streaming headquarters worldwide to visit the NAB (National Association of Broadcasters) show in Las Vegas last week. The show was quite impressive indeed, taking up all available space at the Las Vegas Convention Center. Although the majority of floor space is taken up by everything video and TV, there was quite a large portion of the Central Hall dedicated to the radio industry.

There are so many new products, services, and software applications coming out all the time, that it pays to visit the NAB to get a good look at the cutting edge of what's here today. We saw a lot of great technology and software, and got a chance to meet with some of the partners and vendors we work with, as well as clients and other business professionals and acquaintances. The week was full of meetings and such, but we also managed to squeeze a little fun in too!

We noted that most radio station owners, providers, and others in the industry recognize streaming as a very important and critical part of catering to today's listener. In talks and discussions with many radio professionals throughout the week, it was obvious to everyone that it is important to be utilizing all the tools available to cater to the online listener, and further to that, to take advantage of the enormous opportunity to advertise to those listeners.

We were really proud to attend the NAB event this year, where our name is widely recognized as one of the leaders in the field of online streaming. We continue to scour the horizon in order to bring you the latest in online and mobile streaming innovations!

By the way, if you have not yet checked out our latest 'Stats and Metrics' for Version 4 Player System, check it out here. With Version 4, you also get our free iPhone and Android apps and the ability to join our ADNet and make money. For more information on any of our streaming services or features, contact your company representative, or send an email to info@securenetsystems.net.

New Tracking Feature: Streaming Stats and Metrics

2012-04-23T14:35:00.000-04:00

We've just launched our new streaming stats and metrics section, tracking all listener habits by day-parts, giving you valuable demographic information. In the past, you may have noticed the ability to see listener stats, but we've revamped this to display in-depth metrics... another feature that makes your job easier!

Our stats program allows you to see all your listeners and track their habits, review charts of specific time periods, see peak usage, unique visitors, bandwidth usage, and break all traffic down by daily, weekly, and annual statistics. The system also tracks banner impressions and click-throughs, plus ad-replacement and pre-roll campaigns. Listener stats are also used to track and calculate royalties. Market metrics are very detailed for your use as needed.

The new metrics program allows you to select days, months, specific date ranges, and even hourly reports to accommodate any type or format tracking and reporting. It also will display revenue earned if you're part of our Ad Delivery Network.

You'll be able to track things like US vs. International sessions with a breakdown percentage, what types of devices (desktops, iPhones, Android, etc.) people are listening on, average sessions by day or by hour, daily ad impressions, top countries accessing your stream/s...along with easy-to-read charts.

Take advantage of our new stats and metrics system to help make tracking easier. If you're not yet on our Version 4 player, it's super easy to get upgraded! All you need to do is contact your rep or send an email to info@securenetsystems.net and we'll get you on Version 4 ASAP. Not to mention, Version 4 has AAC+ streaming capabilities, song wizard, song playlist, and MUCH more!

A Positive Look Ahead For You - The Infinite Dial 2012

2012-04-13T10:14:00.000-04:00

The weekly online radio audience jumps more than 30 percent in the past year says new Arbitron Edison research study, "The Infinite Dial 2012." The report, just released on Tuesday, shows an extremely positive outlook for today's online radio broadcaster.

"The weekly audience of all forms of online radio is now at an estimated 76 million Americans age 12 and older, reaching 29 percent of the population and representing an increase of more than 30 percent from one year ago" (Arbitron Inc. and Edison Research). We have been seeing major growth bit by bit, but this is the largest year-over-year increase so far, showing that online radio is more relevant than ever.

Here's what you should know and take note of:

Monthly online radio audience reaches four in ten Americans.
39% of Americans, or an estimated 103 million, have listened to online radio in the last month.
Weekly online radio listeners report listening for close to ten hours a week.
The majority of online radio listeners also listen to traditional over-the-air radio. 87% of weekly online radio listeners listen to over-the-air, while 13% listen exclusively to online radio.
With the increase in new cars coming with Bluetooth capabilities, we see an increase of cell phone owners who have listened to online radio in their car via their smartphones.
One in three radio listeners listen to online radio at work via their computers or mobile devices.
Online video is rising as well, but the time spent per user with online radio more than doubles the time spent with online video.

Below are some key charts from the report. Click on them to view them full-size.

Online Radio is Growing by Leaps and Bounds

2012-04-06T14:20:00.001-04:00

"Is internet radio dead?" was the header on several news and blog sites this week. DO NOT BE ALARMED! They (bloggers and pundits who many times are vaguely aware of the real facts) were talking about the Pureplay-for-pay stations like Pandora and Spotify. Pandora's stock has slid from $16.50 a share and is most likely headed a lot lower...where is SiriusXM? Hmmmm, at around $2 a share, and is a huge conglomerate of talent, production, celebrities, DJs, proprietary content and much, much more.

Meanwhile, Pandora, (announced last week that they aren't going to be profitable this year) and Spotify (who just announced that their US subscriber base is not growing as expected) and others like it are merely glorified playlists, so I wouldn't worry about it. As a matter of fact, the numbers show that online listening is increasing, along with the underlying ad revenue. Like we have been saying for years, "why would you want to pay for music when there is so much free music out there?"

FREE, being your live stream.....linked from your site, embedded in Facebook, running on our smart phone apps, picked up by TuneIn and other free aggregators of music...available to billions at the touch of a finger, or the click of a mouse.

Check out the following news that will light up your world!

NPD's latest "Annual Music Study" reveals increasing numbers of consumers adopting online radio options to listen to, and discover, music. Better yet, consumers are overwhelmingly opting for free ad-supported online radio options, while consumer conversion to paid versions of online, on-demand radio remains low. While 42 percent of web users listened to free radio options in 2011, just 3 percent paid to listen to radio online. Read more here.

Local online advertising revenue is expected to grow in 2012 and could soon push past newspapers if it continues its growth spurt through 2013, according to Borrell Associates' new Benchmarking Local Online Media: 2011 Revenue Survey out Tuesday. Local online advertising is expected to grow 21.3% in 2012, to reach around $20 billion. That's on top of 20.6% growth in 2011. Borrell also predicted that local online advertising could surpass newspapers as soon as next year.

If you are not already advertising, you should be. Local advertising built radio, and continues to play an important role in online advertising as well. You can be selling video pre-rolls, in-stream replacement spots, running banners and bringing in extra income every month. If you want, you can schedule your own content, and fill the ROS with ads from our ADNet.

Our ADNet uses top-of-the-line technology to locally geo-target ads to your listeners on both desktops and mobile phone apps, providing you with the highest quality ads, at the highest-paying CPMs. Our ADNet not only delivers ads from top-brand advertisers, but is able to geo-target listeners anywhere in the word, domestically and internationally as well. So if you are in the US, the EU, the Mid-east, down under, or wherever, we can deliver ads to your listeners and split the revenue from all sessions, both desktop and mobile.

For more information on our ADNet, please send an email to info@securenetsystems.net.

Radio Streaming Myths Debunked

2012-03-30T09:50:00.000-04:00

Myth: “Online streaming is not a critical need for my station.”

Fact: Online streaming should be a mission-critical part of any radio station’s arsenal of marketing tools. Listeners have come to expect their favorite station to be streaming online on their desktop, and their mobile phones. If you are not streaming, your competition is already stealing your listeners.

Look back at the last 100 years and you can see quite a few junctures where radio had to change and adapt to the latest technology in order to constantly cater to its listeners.

Myth: “Online streaming is competition to terrestrial radio.”

Fact: Not so…it strengthens it and compliments it. You are simply giving your listeners other options of convenience to listen to your broadcast, how can you compete with yourself? If anything, you’re now able to compete against the station on the other side of town who is streaming and where their listeners can listen via desktop, mobile app, third party device, etc. If your listeners can’t be around a normal radio for whatever reason during the day, they’ll simply find a station to listen to that isn’t just limited to the air waves.

Myth: “Online streaming costs a lot of money, doesn’t it?”

Fact: Online streaming has gotten increasingly cheaper over the years. The cost of hardware and bandwidth has dropped significantly over the last few years alone, making it quite cost-feasible for even the smallest stations.

Myth: “The royalties will kill me.”

Fact: Not so. As far as royalty costs go, most radio stations are small-market stations and fall under SoundExchange’s “Small Broadcaster’s” license, which is $500 a year. ASCAP, BMI and SESAC royalty fees are in most cases covered under a US terrestrial radio license.

Myth: “I can’t make money with online streaming.”

Fact: There are several different ways to monetize your listener sessions. If you are going to sell advertising on your player, it’s just like anything else you are selling; you have to make it part of your sales and marketing material, educate sales staff and advertisers, and push the product. Or, you can join an ad platform like our ADNet, where we deliver high-paying, quality-brand video and banner ads to your player and mobile apps, and split the revenue with you. Industry online ad revenue for 2011 was over $439 million, according to BIA/Kelsey.

Myth: “Setting up the streaming is very complicated and I am not a techie.”

Fact: Our system is so user-friendly and easy to implement, that you don’t need to be a techie to get set up and start streaming immediately. Besides, we have a crack technical support team available to assist you with a helping hand anytime you need it.

Get In with TuneIn

2012-03-30T09:41:00.000-04:00

With TuneIn, people can listen to live local and global stations from anywhere, even if they are on the other side of the world. TuneIn is a radio stream aggregator that pulls in over 50,000 stations from all over the world, and is one of the biggest providers of radio streams to internet devices, desktops, apps, and automobiles to more than 30 million users worldwide. Listeners in your local market and around the world can find your station on mobile phones, cars, tablets, computers, smart TVs, and internet radios; TuneIn is already in use on more than 150 devices such as the Logitech Squeezebox. And it's been integrated into certain BMW and Mini vehicles.

While other sites like Pandora and Spotify offer personalized music services, TuneIn offers music from local radio stations but also runs talk, sports, news and other programming which are also big draws. If you're just an internet broadcaster, don't worry, TuneIn lists both traditional radio stations and internet-only stations.

As of November 2011, TuneIn was the number 1 streaming iPhone app, capturing 6.6% of iPhone users, with Pandora and Spotify trailing closely, and the number 3 streaming Android app with 4.9% of Android users. There is a cool feature on the apps that scans people's music libraries on their phones and then looks for stations whose playlists best match those artists. About 100,000 TuneIn Radio users already utilize the service through in-car solutions, though many more connect to the service with in-car Bluetooth via an iPhone or Android App.

Source: Onavo Insights

TuneIn's goal is to help radio stations find new audiences... and this is a great compliment to your online stream, in addition to your custom iPhone and Android apps. Even if you have your own custom apps, making sure your stream is listed with TuneIn is important; you want to push your stream to as many platforms as possible!

If you have been streaming online for quite a while, then your stream is probably already indexed in TuneIn. If you're a new station, it's super easy to add yourself. All you need to do is go here and submit your station information, and TuneIn should have you up and running within 48 hours. You can supply them with your logo and bio for better branding.

If you have any questions or need assistance getting listed in TuneIn, feel free to email us your questions at info@securenetsystems.net.

Do You Know The Latest Online Ad Growth Statistics?

2012-03-23T10:09:00.000-04:00

Now You Knew This All Along, Right?

According to BIA/Kelsey, local radio stations saw a 15.1 percent increase to $439 million for total industry online revenues for 2011. With the 1st qtr of '12 coming to a close, they expect similar growth to continue for the rest of the year with a compounded annual growth rate of 11.8 percent for radio from 2011-2016. We are talking ONLINE AD REVENUE! Check out the growth chart for TV and Radio through 2016! Aren't you glad you are streaming online? But are you taking full advantage of all the tools we have available to help you earn revenue from all those desktop and mobile listener sessions?

Accustream Research's latest report entitled 'Online Video Value Chain 2012' states that the online and mobile video value chain (comprising CDN, integrated video platforms, full service advertising networks, ad serving platforms, auctions and exchanges) produced a combined $4.3 billion in top line revenue in 2011, an increase of 45% over 2010. It goes on to state 'double-digit revenue growth of 30% annually projected across all value chain sectors yields a $10 billion market by 2014, according to the 545 page multi-disciplinary research report.'

As you may already know, video pre-roll and in-stream ads are a big part of our ADNet platform and offers the highest-paying CPMs in the online ad world. You not only earn revenue each month from top-brand advertisers, but you also build credibility and value with your online listening audience.

Now, as if that wasn't enough, aren't you glad you decided to operate a radio station now?...instead of a newspaper?? US newspaper and print ad revenue has fallen off a cliff, only to land on the sunny shores of online advertising. That's right, companies are still spending the same increasing amounts of annual ad dollars, but in a different arena....online advertising. Oh boy, that's what you do! Did you know you are a publisher? That's right!

Your desktop players and mobile apps (assuming you have joined our ADNet and are getting revenue checks every month) are all part of the new media....online advertising. But hey, it's not so new anymore, and many station owners have realized that listeners today have come to expect and accept online and mobile ads. Check out this chart from The Verge which peaks out coincidental with the dot-com explosion....like I said, aren't you glad you aren't a newspaper publisher?

And then to top it all off, the railroad track of our new growth markets, the internet, now accounts for 4.7% of the entire US economy! According to Boston Consulting Group, the internet accounted for $684 billion, or 4.7% of all U.S. economic activity in 2010. By way of comparison, the federal government contributed $625 billion, or 4.3%, to the nation's output. If it was considered its own separate industry, the internet would also be larger than America's education, construction or agricultural sectors.

So here you are, in the radio industry which is growing in online ad spending revenue and listenership....are you using all the tools available to help you maximize the revenue that is available to you? If you are not using all of our features; mobile apps, social media tools, ADNet, let us know. We want to help you get the most out of your streaming and cater to your listeners the top-notch services they have come to expect in today's online listener's world!

What Are You Doing for Your Station?

2012-03-16T16:17:00.000-04:00

The Latest Growth Area In Online Streaming? Advertising!

If you haven't been living in a cave or under a rock, then you are probably aware of the latest buzz about online music, radio streaming, listener sites, etc. Sites like Pandora, Spotify and Rhapsody have become popular names for the pure-play subscription model. Terrestrial stations and internet stations have taken to the internet airwaves and continue to expand the listener market. There are so many choices today, with desktops, mobile devices, internet-TV, and internet radio devices taking center stage when it comes to online streaming of music, talk radio, TV and other rich content.

Value of Social Media and Radio Stations

If you are not already embracing social media, it's definitely time to take a hard look at the benefits of using it to promote your station or broadcast. Why? Because everyone else is doing it and it's proven to increase listener loyalty and expand market reach. Social media sites like Facebook, Twitter and LinkedIn really lend themselves well to this end of the entertainment industry. The latest studies and research show that stations that use blogging and social media to supplement their online presence gain more in listener loyalty than stations that do not. The use of social media sites can be very creatively used by any radio station today to not only instill listener loyalty, but to drive branding as well. As a matter of fact, by not embracing social media and blogging, you are telling today's progressive online listener that you do not care to cater to their demographic requirements.

Terrestrial Listeners Shift Means and Methods of Listening

Over the last couple of years of streaming, there has been a noticeable shift in terrestrial listeners to alternative modes of listening; namely, desktops and mobile devices. The facts show that most of what terrestrial broadcasters have feared is not happening; that they were losing market share to internet streamers. In fact, it is just the opposite. Sure, there are millions of listeners that have Pandora accounts or listen to SiriusXM in their car, but they still listen to terrestrial radio, just at different times of the day, using a variety of new and different means.

Mediums to Promote your Online Streaming

On-site banners and buttons: Don't make your online player link hard to find, or it will never be heard. Create engaging banners/buttons that aren't lost down below the fold of your website. On-air mentions: Have the DJs consistently mention your online streaming as part of station ID and promos. Run :15 second promos and special news updates ROS. Run contests and promotions, like having weekly drawings to win concert tickets displayed only on your player, or chat live with the DJs on air, promote song requests via your players

Are You on Version 4 with AAC+?

2012-03-02T10:51:00.000-05:00

Are You on Version 4 with AAC+?

Our latest Version 4 player system encodes in AAC+, which is twice the quality of an MP3 or Windows Media stream. If you are not streaming with our latest version player, it's a cinch to upgrade. Although we stream in Windows Media and MP3, AAC+ is far superior to Windows Media. It is also the format used in today's expanding streaming frontier to reach any and all device types out there.

Version 4 incorporates a lot of new and improved listener-interactive and social media features. Many of the new features are advertising-centric, created by our knowledgeable development team to aid and assist you in monetizing your listener traffic.

If you are already streaming in Version 4 AAC+, GREAT! Just make sure you are utilizing all of the amazing features offered. You don't want to miss out on some great tools to help expand your reach and engage your listeners.

You can contact your account rep or email info@securenetsystems.net to get upgraded!

Earn Extra Revenue with Your Player

You can opt-in to our Ad Delivery Network and display audio, video, and banner ads from national and international advertisers and make money every month on your split of all ad impressions and clicks across all desktop and mobile apps. You can also run your own ad campaigns on your desktop player for your local advertisers and sponsors, and fill the rest of the schedule automatically from our network. This gives you the best of both worlds...you can sell player time to local advertisers, and still not miss out on revenue from our Ad Delivery Network.

Both the Android and iPhone apps we offer have ads that are displayed at the top of the app. These ads are geo-targeted based on the app-user's location... which means they are only being served ads that are relevant to them! Just like with your desktop player, you also receive a split of impressions and clicks from ads on your mobile apps.

Just a Reminder: Stream Monitoring

Have you seen our newest feature? It is already being widely used by many station owners and managers. It's our new "Stream Down" notification feature and it's located at the top-right section of your main Control Panel page above the tab marked "Stream Notifications." Check it out....it's a very useful feature and one that you will want to utilize.

You can receive email notifications by entering the information as applicable. To create the settings, simply add your email address (or as many as you want separated by commas).

You can also receive SMS text messages directly to your cell phone. To create the settings, you simply add your cell phone number, select your mobile provider, and click save, and that's all there is to it.

Check Out Some New Amazing Features - Just Added

2012-02-24T11:20:00.000-05:00

Stream Monitoring

You can receive email notifications by entering the information as applicable. To create the settings, simply add your email address (or as many as you want separated by commas).

You can also receive SMS text messages directly to your cell phone. To create the settings, you simply add your cell phone number, select your mobile provider, and click save, and that's all there is to it.

Short Link for Twitter / Social Bookmarking

We have also created a 'shorty link' that is automatically generated when you auto-post your playlists to Twitter. It's "rdo.to/CALLLETTERS," and converts your long stream URL to the short URL link, so that listeners can pop the player from your Twitter playlists. You can find your shorty link in the top-right section of your Control Panel right above the "Stream Notifications" box and can be copy/pasted for use anywhere you wish.

This is an example of how your playlist posts to Twitter if you have it enabled. Every tweet ends with your shorty link, so people stumbling upon your Twitter page can access your player.

Tunein

We have a very close working relationship with Tunein to make sure your streams get as much exposure inside....and outside of your market. Tunein is a radio stream aggregator that pulls in over 50,000 stations from all over the world, and is probably the biggest provider of radio streams to internet devices, desktops, apps, and automobiles. Listeners in your local market and around the world will find your station on mobile phones, cars, tablets, computers, smart TVs, and internet radios. We are constantly updating our records with theirs to make sure that when someone on Tunein listens to your station, that it pops YOUR player, with YOUR branding, and YOUR advertising.

Most stations that have been broadcasting for any length of time are most likely listed already. You can easily check to see if your station is listed with Tunein by doing a search at the top of the site by station call letters or ID. If you find you are not listed, you can get your station listed by going here and simply filling in the few fields of information required, along with your stream URL (located at the top of your player). Just copy/paste that over, and you can also upload your logo. They do the rest, and within 7 - 10 days, your radio station is listed on Tunein.

If you have any questions regarding Tunein, or any of our features radio streaming, please contact info@securenetsystems.net.

Have You Tried These? Popular Features Updates

2012-02-17T10:39:00.000-05:00

Free iPhone and Android Apps

Sign up for your free Android and iPhone mobile apps to provide to your listeners. You can really brand your name, create credibility and build loyalty with these listener-interactive apps that stream your station and broadcast in a high-quality AAC+ stream. Our Ad-delivery Network also gives you the option to display ads from major advertisers and share in the revenue!

[Learn more]

Player Advertising and Ad Replacement

Ad-replacement and ad-insertion are excellent ways to create additional revenue and provide a value-added feature to your advertisers. You can run your own ad campaigns anytime you want, and associate different banners, billboards, spots and pre-rolls in any combination. You can also create a 'player takeover' that displays a particular player skin and banners along with a selected pre-roll, or commercial for greater impact.

[Learn more]

Ad Delivery Network

It's easy to participate in the Securenet Ad Delivery Network and let us deliver ads to your listeners across all listener devices and desktops. We deliver everything from hi-quality video pre-roll and audio ads, to rich media banners that will not turn off your listeners and create additional, residual income for you and your station. You receive a check each month for your split.

[Learn more]

Listener Data Collection

Our Listener Data Collection tool allows you to capture user demographics and build a listener list or loyalty list from listeners that opt to join. They need only add their email address, but can also add additional information if they want.

[Learn more]

Embedded Playlist Song Wizard

The Song Wizard is also supported as the playlist widget on our custom iPhone and Android mobile apps, and appears the same way as it does embedded on your website, or popped from your player. This provides good continuity with your listeners across all platforms. All functionality is exactly the same as the web and player-based versions.

[Learn more]

Search Wizard

Add the Search Wizard to any website and let your visitors search for their favorite artists, albums or songs. Search results provide lyrics, ringtones, bios, concert tix, YouTube videos and more. The widget comes in 3 different sizes, available right in your Control Panel under the blue button labeled "Embeddable Widgets".

[Learn more]

February Promotion, Apps, News, & Ad Delivery

2012-02-09T16:12:00.004-05:00

Special Promotion For The Month of February

Do you have a friend, associate or industry partner that needs our streaming services? If you do know of anyone, and you send us a referral, you will RECEIVE A 2-MONTH CREDIT TO YOUR ACCOUNT equal in value to the plan that is signed up for, not exceeding the value of your own plan.

As you know, we always strive hard to take care of your needs and cater to your listeners' latest needs and wants. The greatest compliment we can ever receive from you, our valued client, is a referral. Rest assured that we will take good care of anyone you refer to us, always giving them the very best in customer service, advanced features and reliable high-speed streaming.

The Latest From Microsoft

If you were worrying about the new Windows 8 slated to come out later in the fall, don't. Here are 8 reasons why it will be D.O.A. Read here for more on that. Don't worry though, our developer team is hard at work on our new planetary streaming system that will keep you far ahead of the competition and streaming in high-quality to all listeners, on whatever platform or format is around the next bend, in the ever-changing streamscape of online radio.

Mobile Advertising Continues To Grow

From ZDNet - Agencies reported mobile advertising during the Q4 2011 was up 39 percent. The iPhone remains the top choice as reported by 83 percent of agencies surveyed, though Android continues to close the gap, up 32 percent over Q3 2011 and up 50 percent over the Q4 2010. Although the iPad is still third for mobile advertising, 76 percent say that with Apple and Amazon continuing to focus on building tablet content, there will be an increase in interest for advertising on the newer medium. Read here for more on that.

U.S. smartphone ownership closing in on 100 million, comScore reveals...

Last week, comScore released its data on the U.S. mobile and smartphone market, details of which broadcasters and webcasters might find interesting. The study examined the final three months of 2011. Nearly 48% of U.S. mobile subscribers used apps, almost 24% listened to music on their phones. Google Android remains the top U.S. smartphone platform, with a 47.3% market share. Apple iOS was second with just under 30%; RIM (Blackberry) slipped to 16%; Microsoft was under 5%; and Symbian (Nokia) was 1.4%. Read here for more on that.

Have You Joined Our ADNet?

...and following that last one, our Android and iPhone apps are FREE and run ads. If you aren't already hooked up, please let us know! If you have not yet joined our Ad Delivery Network (ADNet), you need to check it out. You can opt-in and display audio, video, and banner ads from national and international advertisers on your mobile phone apps, as well as your desktop players! You make money every month on your split of all listener session ad impressions and clicks. Everyone else is doing it, and your listeners have come to expect and accept ads on mobile, desktop, devices, cars....hey, that's how you got to where you are after all....advertising!

You can also run your own ad campaigns for your local advertisers and sponsors on the desktop players, and fill the rest of the schedule automatically from our network. This gives you the best of both worlds... you can sell player time to local advertisers, and still not miss out on revenue from our Ad Delivery Network.

For more info on the special above, app information, or ad delivery, please send an email to info@securenetsystems.net!

Are You Using These Social Media Features?

2012-02-03T14:45:00.001-05:00

Are you using social media to extend your reach and cater to today's listener? If you aren't, then you aren't keeping up with your competition either, because many stations today have learned to embrace the new media (not so 'new' anymore), and integrate it into everything they do, on-air and online. You may be using some of the features that we provide that enable you to engage your listeners with social media, besides Facebook and LinkedIn. If not, check these out real quick.

Get on-board the social media train and take advantage of the newest and easiest way to stay in touch with your listeners...by posting your playlist information directly to a Twitter page. Twitter is now one of the most popular sites on the web and is beyond simple and easy to use and access. This one is FREE and too easy. You create the page and our Control Panel tells you exactly what to do, then you put links to it on your site, promote it, or even add a radio button to the top of your player and link directly to it.

Click for example

Embed your current "Last Song Played" playlist on your website, player and mobile apps using our Song Wizard. Our Song Wizard allows you to embed your playlist in your website, complete with album art, artist info, time of play, as well as links to videos, lyrics, concerts, ringtones, biography, and song purchase. The section in your Control Panel entitled, "Site Playlist Embedding" allows you to generate the HTML code to paste into your site/s. You can also select how many past played songs you want to display.

Click for example

The player also has a lot of built-in features that allow your listeners a lot of interaction, such as AddThis, chat, song requests, sharing, embedding, bookmarking....but don't worry, we are working on more widgets and features all the time to help you and your station stay ahead of the wave. Online listener numbers are growing steadily, and slated to continue for the next several years, at least. Also growing steadily, is the underpinnings of monetization; online and mobile advertising. And lastly, if you don't already have our free mobile apps, get in touch with your rep, or click or call us ASAP and let us hook you up!

Tips on How to Use Our Advertising Sequencing and Scheduling Features

2012-01-26T11:25:00.001-05:00

If you are a radio professional these days, you are no doubt not only aware of the growth of online streaming, but also aware of the growth of online advertising, including mobile. Our system not only allows you to take advantage of this growth, but allows you to smartly target specific areas of listeners using our "geo-location" targeting technology. By 2015, 70% of all desktop and mobile ads will geo-targeted. This way, ad impressions are not wasted on listeners outside of a particular market that cannot take advantage of the advertised product or service.

If you are doing any advertising on our latest Version 4 Player, you have clicked on the tab in your Control Panel marked "Advertising". Or, if not, what's behind the door you ask? A lot of features and flexibility tools designed to allow you to maximize your online revenue potential, that's what! Many of our stations use these features very successfully. All you have to do is get in and drive.

For instance, you can use the "Impressions and Targeting" section to schedule any kind of media play, from video pre-rolls to banner ads, and control, schedule, and sequence them in a variety of ways. With our handy calendar tool, you can set up campaigns to run at specific times, or in specific sequences, create daily or even hourly display limits and even create content classifications so that competitor spots do not play back to back or in the same break.

The flexibilities are endless. You can schedule ads to run by DMAs, or run nationally, internationally, or even select specific countries to target and prioritize those over other international campaigns. All media, whether audio spots, video roll, or rich media display ads, are all controlled in the same manner by you. Once a campaign has reached a completion point that you set, you are sent a campaign completion report via email. You can also view the campaign reports anytime right from the convenience of your Control Panel.

Campaigns can be set up to run daily, weekly, monthly or annually, so that once you schedule content, you only have to make changes as needed. You can set up schedule blocks, or sequences for your advertisers, and fill in the ROS on the player from our Ad Delivery Network (ADNet). This way, you don't waste any impressions, and ensure that all your listener sessions are monetized by national and international branded advertisers from our ADNet.

Also, it's very simple to join our ADNet, and with the click of a mouse, turn over all your pre-rolls, in-stream spots and banner slots and let us do the rest. We fill your listener session impressions from our platform of digital ad providers; you do absolutely nothing and automatically get a check each month for your share of the revenue generated from your listener traffic.

How to Promote your Online Streaming

2012-01-20T10:32:00.000-05:00

The great thing about streaming your broadcast online is, anyone, anywhere can listen. With the tremendous number of listener sites, Pandora, competing stations, etc., you can't expect your listeners to always remember they can listen to your broadcast online or on-the-go, so you have to constantly remind them. It's just like anything else; you have to promote it if you want to reach market penetration. So, what are some ways to get the message across about your online streaming? Oh, and are you promoting your iPhone and Android apps? If not, you need to be hard at work promoting mobile, which is set to overtake desktops in the very near future.

On-site banners and buttons - Don't make your online player link hard to find, or it will never be heard. Create engaging banners/buttons that aren't lost down below the fold of your website. Make sure they are close to the top, as part of the header, or obvious navigation and not crowded out by clutter. Every time a visitor lands on your website, you want to make them want to click that listen live button, and have the opportunity to download your mobile apps. It should literally jump out to greet them and be one of the first things they see. I've come across many station websites that display their 'listen live' button way at the bottom of their site, or embedded in a row of navigation links too small for the naked eye to see...and as the saying goes, "out of sight, out of mind."

On-air mentions - Have the DJs consistently mention your online streaming and your mobile apps as part of station ID and promo. Run :15 second promos and special news updates ROS. Run contests and promotions, like having weekly drawings to win concert tickets displayed only on your player, or chat live with the DJs on air, and even promote song requests via your players. Consistently doing this will create habit for your listeners, and may listen online more frequently once they experience the interactivity. Promote not only your online stream, but your ability to stream to all devices, like Androids, iPhones, etc. (assuming you have them, and if you don't, you should). And hey, driving traffic to your website doesn't hurt either! You want all your air listeners to know that they can listen online simply by going to the station's main website and clicking on your 'play now' or 'listen live' button that's prominently displayed.

Promote your streams on social network sites - You shouldn't hide the fact that you have an online stream, so post it everywhere you can. Social network sites are a great, fun way to share stuff with listeners. Use your station's Facebook page to promote your online stream, put the link in your bio, and occasionally include the link in status updates to remind 'likers' that they can listen to their favorite morning show anywhere from any desktop or mobile device. Tweet about upcoming guests on the show and share the link in case listeners won't be near a radio. Social networking is a great way to extend your listener base, as I've stated in previous articles. You can gain listeners from across the country . . . or across the world! It's great catering to your local listeners, but it's even better when you can extend your reach around the world. Friends will see friends sharing your live player, and those friends will see those friends . . . well, you get the picture.

Giving listeners the flexibility to listen when they want at any point in time is what gives you an advantage, but you must promote, promote, promote. Otherwise, how will they know? You need to consistently remind them and offer interactive ways to listen. I look at stats every day from stations that have a streaming application, players, mobile apps and all, yet aren't promoting them and have a scant handful of listeners. In this case, if you build it, they will come . . . but only if you tell them about it. And like everything else that we know to be true about radio, repetition in the market equals credibility!

Whether you are AM, FM, or internet, having your own customized streaming apps are powerful tools in promoting your station, show, or content. Not only are you catering to your listeners, but you are also positioned to generate revenue from yet another source that's in demand and is here to stay....online and mobile advertising. Make sure you get your own iPhone and Android apps if you haven't already.

2012: Great Listener-interactive Features With Many More on the Way

2012-01-13T14:27:00.001-05:00

As we tear into 2012, we have a lot of great things on the drawing board of our clients' future. We have a diverse team of developers and programmers hard at work to continue to make improvements, enhancements, and innovations in our online streaming services for our clients around the globe. There are so many items on the drawing board and in various stages of development, that we can't enumerate them all here today, nor do we want to let the cat out of the bag on our next quantum leap in the online radio arena.

Check out our features pages completely, if you haven't already. From time to time there are clients that will call and ask about a particular feature, only to find out that it's already available in their Control Panel. We certainly have a lot of features, so it can be easy to miss some of them. To check out all of the features, you can log into your Control Panel, or view them all on the site at http://rss.securenetsystems.net/index.cfm?page=features. Make sure you take a suitcase, cause you are gonna be there awhile!

Check out some of the features we have that are designed to manage your streams, earn revenue and provide your listeners with the best possible online listening experience:

If you are not already streaming in AAC+, then you may want to take a look at upgrading to the newest and highest-compression streaming format available today. Although we stream in Windows Media and MP3, AAC+ is twice the quality of an MP3 stream at the same bitrate, and far superior to Windows Media. It is also the format used in today's expanding streaming frontier to reach any and all device types out there.

Our players can be embedded anywhere by using a simple copy/paste to grab the stream URL from your player. Then using a simple HTML i-frame implementation, add your player to as many sites on the web as you want, embedded right into the page as shown here.

You can also opt-in to our Ad Delivery Network and display audio, video, and banner ads from national and international advertisers and make money every month on your split of all ad impressions and clicks across all desktop and mobile apps. You can also run your own ad campaigns for your local advertisers and sponsors, and fill the rest of the schedule automatically from our network. This gives you the best of both worlds...you can sell player time to local advertisers, and still not miss out on revenue from our Ad Delivery Network.

Hey, and here's one where you don't have to do a thing....30 second stream eliminations from your royalties! That's right. SoundExchange's royalty rules state that if a copyrighted song plays for less than 30 seconds, then it does not count towards your royalty calculations. We save you money every day on music streams by making sure that you do not pay one cent more in royalties than you are required to.

Here is a great feature for talk or music; the ability to "black out" or block certain time slots from streaming online. You can replace single events, or schedule an entire season in advance with our calendar-based, articulate, control panel software. This is especially useful for syndicated shows, races, games and other content that you do not have the rights to re-broadcast and need to restrict. All you simply do is go into your Control Panel, grab the handy little calendar scheduler and block out those time blocks....it's one of our more widely used features.

We can go on and on, but you probably have to get back to work running your stations. Let us take care of the rough stuff when it comes to your streaming! 2012 promises to be another great year of growth in the radio streaming sector, followed up neck-in-neck by the online advertising that goes with.

To find out more about all of the features we have available, go through your Control Panel, check out the site, or talk to your rep. We want to not only be able to provide you with the best possible service, but also want you to have the full understanding of the plethora of features that we are always working on in order to make your life easier and help cater to your clients in this modern-day marketplace.

Are You Prepared for What's in Store in 2012?

2012-01-06T09:59:00.002-05:00

A major growth area in 2011 was the increase in mobile streaming and the expansion of the radio beyond the traditional dial and desktops, to cars, devices and the increasing demand of streaming smartphone apps loaded with listener-interactive features. The demand for mobile streaming correlated with the increase in smartphone usage, and there will be an even bigger growth in mobile and online streaming in 2012, as our research clearly shows.

A November 2011 survey through MarketWise, non-traditional listening has grown to 36 percent in discrete demos. This does not mean that traditional radio listening will suffer, but most studies find that people are simply adding more media usage into their daily lives; work, home, car, gym...etc. Your listeners are still out there listening at the same measurable rate, just via different means and devices and at different times of the day....Convenience rules nowadays!

Mary Meeker, an Internet analyst at Morgan Stanley, projects that by mid-2013 mobile internet usage will start to surpass desktop internet usage, resulting in an even larger growth in the mobile streaming area. For the years to come there will be a steep incline in mobile internet usage, with almost 2 billion users by 2015.

(click here to view full-size)

What does 2012 mean for you? It means you MUST take advantage of this growth and make sure you are utilizing mobile streaming to your advantage. By having your own customized streaming apps for iPhone and Android, it means your listeners can reach you when they are not by their computer or radio....and they will be! You must take advantage of all of our great features and be in the game NOW, instead of playing catch up down the road.

Whether you are AM, FM, or internet, having your own customized apps are a powerful tool in branding your station, show or content. We encourage you to step into 2012 with open arms and embrace the technology. Not only are you catering to your listeners, but you are also positioned to generate revenue from yet another source that's in demand and is here to stay. Make sure you get your own iPhone and Android apps today if you haven't already. Send us an email to info@securenetsystems.net.

Our Growth in Online Radio Streaming and Ad Delivery

2011-12-16T10:08:00.003-05:00

According to Alexa Traffic Rankings, Securenet Systems has been the fastest-growing radio streaming provider in the world for the last 2 years. Our growth has continually mirrored the growth of online streaming in general, making us the #1 favorite of terrestrial and internet radio stations around the world! Thanks to all of our clients far and wide, we have been able to maintain not only our growth, but the constant roll-out of new features and improvements.

See some interesting growth charts here.

More and more national advertisers are looking to capitalize on the ability to target customers locally, using geo-targeted ad platforms, like Securenet's Ad Delivery Network (ADNet). Local advertising is, as defined in the latest issue of eMarketer as, "any form of advertising that targets a specific, localized audience or location." This includes search and display ad spend from all advertisers, including small and medium-sized businesses (SMBs) and national brands spending locally.

Our ADNet has continually grown at a mirrored pace, providing our stations with the ability to earn extra income from listener sessions without doing a thing. The ADNet allows you to deliver video pre-rolls, in-stream ads and display banners across all your players 24/7. You also have the flexibility of scheduling, sequencing and running your own spots on a schedule, while filling the ROS with ads from our ADNet....so you have the best of both worlds!

Our ADNet not only targets listeners by geo-location using the Nielsen DMA tables, but our advertiser platforms that we are interfaced with provide the highest quality in display media and interactive advertising. We also have a large breadth of volume, commanding overall higher fill rates and CPMs. This works to your favor in 2 ways;

You enjoy the additional revenue paid out to you at a higher rate because of our market traction.
You command a much higher level of credibility with your listeners by aligning your name with top brand advertisers from the Fortune 5000 world.

Find out more about our ADNet by sending an email to info@securenetsystems.net or speak to your company representative.

Online Advertising, Geo-targeting and Ad Revenue

2011-12-09T10:34:00.001-05:00

The latest report from BIA/Kelsey 'Revises Radio Industry Revenue' shows their estimates for 2012, expecting increases of 3.5% for Over-the-Air and 15.1% for Online in 2012. According to S&P Equity Research, overall online ad revenue will increase by about 10% this year, that should push ad revenue to just over $28 billion in 2011. So between the two disparate estimates, we have good reason to be very optimistic about the growth of radio revenue in general.

The industry has also begun to realize that any loss of base listenership has simply transitioned to other dayparts and means of listening. Radio is growing, both terrestrially and internet-wise.

And the growth of online ad revenue proves that more listeners are spending more time online, using a variety of means; desktop, home devices, car radio heads, and of course, the fastest-growing area....mobile devices. Of course, it also means that they are clicking through and responding to online ads. If you are not taking the online advertising aspect of streaming serious, it's time to take a harder look.

Recent studies and reports also show that by 2015, 70% of all mobile ads will be geo-targeted, giving radio stations even more of an edge when it comes to advertising. The use of geo-targeting is the latest way to serve ads only in designated areas. By geo-targeting within our Ad Delivery Network, we deliver ads to only those relative listeners, so advertisers' dollars are not wasted on impression ads, which is the old-school way of doing things. Online and mobile geo-targeting produces better dollar-traction, and also gives a station more credibility.

Our Ad Delivery Network, or ADNet, is a great example of using geo-targeting advertising to deliver ads within a specific area or region. Regardless of where the station is, any listener listening to that station within the targeting area, will be served a specific ad for that area only. Our system allows you to limit areas using Designated Market Areas (DMAs). There are 210 DMAs, covering the entire continental United States, Hawaii, and parts of Alaska. Each county is assigned to only one DMA within the US.

Our ADNet also allows us to run ads and specify if we want to run in the US only, International only, or both. This gives us great flexibility in delivering proper content to the right listeners. We have developed relationships with many digital ad platforms and advertisers representing the top brands from around the world. Not only can your desktop player be generating revenue for you, but along with our mobile app ads, you are bringing in new revenue each month without even lifting a finger....well, you might have to click your mouse a couple of times, then sit back, let us do the rest, and you get a check every month for your share of the ad revenue generated from all of your combined listener sessions.

For more information on our ADNet or any of our other services or features, send an email to info@securenetsystems.net.

Embeddable Widgets Create Listener Loyalty

2011-12-02T09:10:00.001-05:00

Check out our latest listener-interactive feature, the "Search Wizard". There is a newly labeled button in your Control Panel labeled "Embeddable Widgets" as shown below (formerly Site Playlist Embedding). When you click on the button, you will get a secondary page with links to the Song Wizard playlist widget and the new Search Wizard widget.

Add the new Search Wizard to any website and let your visitors search for their favorite artists, albums or songs. Search results provide lyrics, ringtones, bios, concert tix, YouTube videos and more, in similar fashion as the Song Wizard results.

You can check out the new widget on our site under; "Features" | "Social Media and Listener Interaction" | "Search Wizard" (second selection after Song Wizard).

And if you aren't already using our Song Wizard, you should take a minute and check it out. We have added examples of both widgets to our homepage. The Song Wizard allows you to embed your current "Last Song Played" playlist on any website, and is also the playlist widget on your desktop player and mobile apps.

These are 2 especially useful features that you can use to provide more information to your listeners, create a higher dwell-time, and instill greater listener loyalty.

We are constantly working to come up with more and more innovative ways to enhance your listener's online experience. For more information on the Song Wizard and the Search Wizard, you can log into your Control Panel, or talk to one of our knowledgeable reps. For additional information, send an email to info@securenetsystems.net.

A Couple of Developments Affecting Your Market

2011-11-17T09:15:00.001-05:00

Growth of Smartphone Usage

It is projected that smartphone users will exceed 53% of the market by the end of this year. If you have seen the latest statistics, iPhone and Android account for 76% of all smartphones in the market today. If you haven't already taken advantage of streaming mobile apps for iPhone and Android, you better get started now. You need to be out and about with your listeners on their daily travels, and customized streaming mobile apps are just what you need. If you haven't already gotten our new highly-interactive mobile apps for your station, please let us know so we can get you set up. It's simple, easy and we'll have you 'goin mobile' in no time flat!

Growth of Geotargeted Display Advertising

By 2013, geotargeted display ad revenue is forecast to reach $1.9 billion, up from $879 million spent on banners in 2008-a compound annual growth rate (CAGR) of 16%-according to BIA/Kelsey in a recent report. Localized ads, comprised primarily from numbers from the SMB market, will see the highest growth with a CAGR of 66%.

Securenet's Advertising Control Panel allows you to geo-target and serve ads by DMAs, national, and international markets, giving you incredible flexibility, but at the same time, making sure that you only serve ads in the right market. This way, you do not waste your advertiser's dollars on unqualified listeners.

Our Ad Delivery Network also provides you with highly targeted ads, providing you with higher relevancy to your listeners, a higher click-through rate, and thus a higher revenue share. For more information on our ADNet and generating monthly, recurring revenue without doing a thing, please send an email to info@securenetsystems.net.